Pub Date : 2024-03-27DOI: 10.1007/s12525-024-00705-3
Abstract
Data is ubiquitous in today’s digitized society. However, access to and literacy in handling data plays a pivotal role in determining who can benefit from it and who can use—or potentially misuse—it. To combat inequalities and address issues such as misinformation, it is essential to enable citizens to effectively access and understand data within their local ecosystems. To address this challenge, we focus on the case of citizen science and propose using a conversational agent to support data exploration and lower barriers to citizen engagement in research projects. Using a design science research approach, we derive design principles and develop a prototypical artifact. Moreover, we conduct an experimental evaluation, demonstrating strong interest among citizens to participate in scientific data analysis and that conversational agents hold great potential in increasing data literacy.
{"title":"Designing a conversational agent for supporting data exploration in citizen science","authors":"","doi":"10.1007/s12525-024-00705-3","DOIUrl":"https://doi.org/10.1007/s12525-024-00705-3","url":null,"abstract":"<h3>Abstract</h3> <p>Data is ubiquitous in today’s digitized society. However, access to and literacy in handling data plays a pivotal role in determining who can benefit from it and who can use—or potentially misuse—it. To combat inequalities and address issues such as misinformation, it is essential to enable citizens to effectively access and understand data within their local ecosystems. To address this challenge, we focus on the case of citizen science and propose using a conversational agent to support data exploration and lower barriers to citizen engagement in research projects. Using a design science research approach, we derive design principles and develop a prototypical artifact. Moreover, we conduct an experimental evaluation, demonstrating strong interest among citizens to participate in scientific data analysis and that conversational agents hold great potential in increasing data literacy.</p>","PeriodicalId":47719,"journal":{"name":"Electronic Markets","volume":"7 1","pages":""},"PeriodicalIF":8.5,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140324869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-26DOI: 10.1007/s12525-024-00706-2
Diana Tran Nhat, Laura Thäter, Timm Teubner
Online labor platforms have been criticized for fueling precarious working conditions. Due to their platform-bound reputation systems, switching costs are prohibitively high and workers are locked-in to the platforms. One widely discussed approach to addressing this issue and improving workers’ position is the portability of reputational data. In this study, we conduct an online experiment with 239 participants to test the effect of introducing reputation portability and to study the demand effect of imported ratings. We find that the volume of imported ratings stimulates demand, although to a lower degree than onsite ratings. Specifically, the effect of imported ratings corresponds to about 35% of the effect of onsite ratings. The results imply the possibility of unintended cross-market demand concentration effects that especially favor workers with high rating volumes (“superstars”).
{"title":"The duality of reputation portability: Investigating the demand effect of imported ratings across online labor markets","authors":"Diana Tran Nhat, Laura Thäter, Timm Teubner","doi":"10.1007/s12525-024-00706-2","DOIUrl":"https://doi.org/10.1007/s12525-024-00706-2","url":null,"abstract":"<p>Online labor platforms have been criticized for fueling precarious working conditions. Due to their platform-bound reputation systems, switching costs are prohibitively high and workers are locked-in to the platforms. One widely discussed approach to addressing this issue and improving workers’ position is the portability of reputational data. In this study, we conduct an online experiment with 239 participants to test the effect of introducing reputation portability and to study the demand effect of imported ratings. We find that the volume of imported ratings stimulates demand, although to a lower degree than onsite ratings. Specifically, the effect of imported ratings corresponds to about 35% of the effect of onsite ratings. The results imply the possibility of unintended cross-market demand concentration effects that especially favor workers with high rating volumes (“superstars”).</p>","PeriodicalId":47719,"journal":{"name":"Electronic Markets","volume":"1 1","pages":""},"PeriodicalIF":8.5,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140303025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-02DOI: 10.1007/s12525-024-00695-2
Antragama Ewa Abbas, Thomas van Velzen, Hosea Ofe, Geerten van de Kaa, Anneke Zuiderwijk, Mark de Reuver
In the data economy, data sovereignty is often conceptualized as data providers’ ability to control their shared data. While control is essential, the current literature overlooks how this facet interrelates with other sovereignty facets and contextual conditions. Drawing from social contract theory and insights from 31 expert interviews, we propose a data sovereignty conceptual framework encompassing protection, participation, and provision facets. The protection facets establish data sharing foundations by emphasizing baseline rights, such as data ownership. Building on this foundation, the participation facet, through responsibility divisions, steers the provision facets. Provision comprises facets such as control, security, and compliance mechanisms, thus ensuring that foundational rights are preserved during and after data sharing. Contextual conditions (data type, organizational size, and business data sharing setting) determine the level of difficulty in realizing sovereignty facets. For instance, if personal data is shared, privacy becomes a relevant protection facet, leading to challenges of ownership between data providers and data subjects, compliance demands, and control enforcement. Our novel conceptualization paves the way for coherent and comprehensive theory development concerning data sovereignty as a complex, multi-faceted construct.
{"title":"Beyond control over data: Conceptualizing data sovereignty from a social contract perspective","authors":"Antragama Ewa Abbas, Thomas van Velzen, Hosea Ofe, Geerten van de Kaa, Anneke Zuiderwijk, Mark de Reuver","doi":"10.1007/s12525-024-00695-2","DOIUrl":"https://doi.org/10.1007/s12525-024-00695-2","url":null,"abstract":"<p>In the data economy, data sovereignty is often conceptualized as data providers’ ability to control their shared data. While control is essential, the current literature overlooks how this facet interrelates with other sovereignty facets and contextual conditions. Drawing from social contract theory and insights from 31 expert interviews, we propose a data sovereignty conceptual framework encompassing protection, participation, and provision facets. The protection facets establish data sharing foundations by emphasizing baseline rights, such as <i>data ownership</i>. Building on this foundation, the participation facet, through <i>responsibility divisions</i>, steers the provision facets. Provision comprises facets such as <i>control</i>, <i>security</i>, and <i>compliance mechanisms</i>, thus ensuring that foundational rights are preserved during and after data sharing. Contextual conditions (data type, organizational size, and business data sharing setting) determine the level of difficulty in realizing sovereignty facets. For instance, if personal data is shared, <i>privacy</i> becomes a relevant protection facet, leading to challenges of ownership between data providers and data subjects, compliance demands, and control enforcement. Our novel conceptualization paves the way for coherent and comprehensive theory development concerning data sovereignty as a complex, multi-faceted construct.</p>","PeriodicalId":47719,"journal":{"name":"Electronic Markets","volume":"112 1","pages":""},"PeriodicalIF":8.5,"publicationDate":"2024-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140025876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
To enter the offline channel, the community-based group buying (CGB) platform usually recruits group leaders to perform corresponding tasks (i.e., creating new customers, information disseminating, marketing, and goods delivering). A major type of group leader is the traditional offline retailer, who runs a convenience store in the community and is considered as the core bond among three parties, namely, platforms, merchants, and consumers. Drawing upon the PPM theory and TAM model, this study aims to investigate the switching intention of traditional offline retailers to embrace platform’s recruitment and undertake group leader roles towards the CGB program. With primary data collected from 365 respondents, we establish a structural equation model and conduct the empirical analysis. Results suggest that both push and pull factors exert positive effects on convenience storekeepers’ switching intention, while the perceived risk (i.e., one of the mooring factors) hinders the switching intention. However, switching cost, as another mooring factor, does not significantly predict the switching intention. These additional constructs in the push–pull-mooring (PPM) model are considerably helpful for improving the understanding of traditional offline retailer’s switching intention towards community-based group buying and could offer several managerial implications for group buying platforms.
为了进入线下渠道,社区团购(CGB)平台通常会招募团长来完成相应的任务(即创造新客户、信息传播、市场营销和商品交付)。团长的主要类型是传统的线下零售商,他们在社区中经营便利店,被视为平台、商家和消费者三方之间的核心纽带。本研究借鉴 PPM 理论和 TAM 模型,旨在探究传统线下零售商接受平台招募并承担 CGB 项目群主角色的转换意向。通过收集 365 名受访者的原始数据,我们建立了一个结构方程模型并进行了实证分析。结果表明,推力和拉力因素都对便利店店主的转换意向产生了积极影响,而感知风险(即停泊因素之一)则阻碍了转换意向的产生。然而,转换成本作为另一个锚定因素,对转换意向的预测并不显著。推-拉-锚定(PPM)模型中的这些附加构念大大有助于加深对传统线下零售商转向社区团购意向的理解,并可为团购平台提供一些管理启示。
{"title":"An empirical study on traditional offline retailer’s switching intention towards community-based group buying program: A push–pull-mooring model","authors":"Zihan Guan, Xiaoran Shi, Huajing Ying, Ruhui Xue, Xiaojiao Qiao","doi":"10.1007/s12525-024-00702-6","DOIUrl":"https://doi.org/10.1007/s12525-024-00702-6","url":null,"abstract":"<p>To enter the offline channel, the community-based group buying (CGB) platform usually recruits group leaders to perform corresponding tasks (i.e., creating new customers, information disseminating, marketing, and goods delivering). A major type of group leader is the traditional offline retailer, who runs a convenience store in the community and is considered as the core bond among three parties, namely, platforms, merchants, and consumers. Drawing upon the PPM theory and TAM model, this study aims to investigate the switching intention of traditional offline retailers to embrace platform’s recruitment and undertake group leader roles towards the CGB program. With primary data collected from 365 respondents, we establish a structural equation model and conduct the empirical analysis. Results suggest that both push and pull factors exert positive effects on convenience storekeepers’ switching intention, while the perceived risk (i.e., one of the mooring factors) hinders the switching intention. However, switching cost, as another mooring factor, does not significantly predict the switching intention. These additional constructs in the push–pull-mooring (PPM) model are considerably helpful for improving the understanding of traditional offline retailer’s switching intention towards community-based group buying and could offer several managerial implications for group buying platforms.</p>","PeriodicalId":47719,"journal":{"name":"Electronic Markets","volume":"27 1","pages":""},"PeriodicalIF":8.5,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140018161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.1007/s12525-024-00703-5
Cristina Mihale-Wilson, K. Valerie Carl
Digital ecosystems are a highly relevant phenomenon in contemporary practice, offering unprecedented value creation opportunities for both companies and consumers. However, the success of these ecosystems hinges on their ability to establish the appropriate incentive systems that attract and engage diverse actors. Following the notion that setting “the right” incentives is essential for forming and growing digital ecosystems, this article presents an integrated framework that supports scholars and practitioners in identifying and orchestrating incentives into powerful incentive systems that encourage active participation and engagement. This framework emphasizes the importance of understanding how individuals and groups are motivated to engage in the ecosystem to incentivize them effectively. To demonstrate its applicability and value, we show its application in the context of an emergent digital ecosystem within the Smart Living domain.
{"title":"Designing incentive systems for participation in digital ecosystems—An integrated framework","authors":"Cristina Mihale-Wilson, K. Valerie Carl","doi":"10.1007/s12525-024-00703-5","DOIUrl":"https://doi.org/10.1007/s12525-024-00703-5","url":null,"abstract":"<p>Digital ecosystems are a highly relevant phenomenon in contemporary practice, offering unprecedented value creation opportunities for both companies and consumers. However, the success of these ecosystems hinges on their ability to establish the appropriate incentive systems that attract and engage diverse actors. Following the notion that setting “the right” incentives is essential for forming and growing digital ecosystems, this article presents an integrated framework that supports scholars and practitioners <i>in identifying and orchestrating incentives into powerful incentive systems that encourage active participation and engagement</i>. This framework emphasizes the importance of understanding how individuals and groups are motivated to engage in the ecosystem to incentivize them effectively. To demonstrate its applicability and value, we show its application in the context of an emergent digital ecosystem within the Smart Living domain.</p>","PeriodicalId":47719,"journal":{"name":"Electronic Markets","volume":"17 1","pages":""},"PeriodicalIF":8.5,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140009899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-27DOI: 10.1007/s12525-024-00693-4
Franziska von Scherenberg, Malte Hellmeier, Boris Otto
Data has become a strategic asset for societal prosperity and economic competitiveness. There has long been an academic consensus that the value of data unfolds during its use. Consequently, many stakeholders have called for expanding the use and reuse of data, including the public and open variety, as well as that from private data providers. However, citizens and organizations want self-determination over their data use, that is, data sovereignty. This fundamentals paper applies a literature review to conceptualize the term in Information Systems (IS) research by summarizing current findings and definitions to add further structure to the field. It contributes to the current research streams by introducing a core conceptual model consisting of seven interacting core aspects, involving trust between data providers and consumers for data assets, supported by data infrastructure and contractual agreements on all data lifecycle stages. We evaluate and discuss this conceptual model through recent field examples and provide an overview of future research opportunities.
{"title":"Data Sovereignty in Information Systems","authors":"Franziska von Scherenberg, Malte Hellmeier, Boris Otto","doi":"10.1007/s12525-024-00693-4","DOIUrl":"https://doi.org/10.1007/s12525-024-00693-4","url":null,"abstract":"<p>Data has become a strategic asset for societal prosperity and economic competitiveness. There has long been an academic consensus that the value of data unfolds during its use. Consequently, many stakeholders have called for expanding the use and reuse of data, including the public and open variety, as well as that from private data providers. However, citizens and organizations want self-determination over their data use, that is, data sovereignty. This fundamentals paper applies a literature review to conceptualize the term in Information Systems (IS) research by summarizing current findings and definitions to add further structure to the field. It contributes to the current research streams by introducing a core conceptual model consisting of seven interacting core aspects, involving trust between data providers and consumers for data assets, supported by data infrastructure and contractual agreements on all data lifecycle stages. We evaluate and discuss this conceptual model through recent field examples and provide an overview of future research opportunities.</p>","PeriodicalId":47719,"journal":{"name":"Electronic Markets","volume":"50 1","pages":""},"PeriodicalIF":8.5,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140010174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-20DOI: 10.1007/s12525-024-00699-y
Jan Trzaskowski
Human behaviour is affected by architecture, including how online user interfaces are designed. The purpose of this article is to provide insights into the regulation of behaviour modification by the design of choice architecture in light of the European Union data protection law (GDPR) and marketing law (UCPD). It has become popular to use the term ‘dark pattern’ (also ‘deceptive practices’) to describe such practices in online environments. The term provides a framework for identifying and discussing ‘problematic’ design practices, but the definitions and descriptions are not sufficient in themselves to draw the fine line between legitimate (lawful) persuasion and unlawful manipulation, which requires an inquiry into agency, self-determination, regulation and legal interpretation. The main contribution of this article is to place manipulative design, including ‘dark patterns’, within the framework of persuasion (marketing), technology (persuasive technology) and law (privacy and marketing).
{"title":"Manipulation by design","authors":"Jan Trzaskowski","doi":"10.1007/s12525-024-00699-y","DOIUrl":"https://doi.org/10.1007/s12525-024-00699-y","url":null,"abstract":"<p>Human behaviour is affected by architecture, including how online user interfaces are designed. The purpose of this article is to provide insights into the regulation of behaviour modification by the design of choice architecture in light of the European Union data protection law (GDPR) and marketing law (UCPD). It has become popular to use the term ‘dark pattern’ (also ‘deceptive practices’) to describe such practices in online environments. The term provides a framework for identifying and discussing ‘problematic’ design practices, but the definitions and descriptions are not sufficient in themselves to draw the fine line between legitimate (lawful) persuasion and unlawful manipulation, which requires an inquiry into agency, self-determination, regulation and legal interpretation. The main contribution of this article is to place manipulative design, including ‘dark patterns’, within the framework of persuasion (marketing), technology (persuasive technology) and law (privacy and marketing).</p>","PeriodicalId":47719,"journal":{"name":"Electronic Markets","volume":"77 1","pages":""},"PeriodicalIF":8.5,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139911162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-25DOI: 10.1007/s12525-024-00690-7
Paula Heeß, Jakob Rockstuhl, Marc-Fabian Körner, Jens Strüker
Industries and energy markets around the world are facing mounting pressure to decarbonize, prompting them to transform processes and supply chains towards sustainability. However, a lack of credible sustainability data proves to be a considerable barrier for emerging markets for sustainable products: Against the background of complex and globalized supply chains, it is necessary to verify the sustainability claim of products in order to demand price premiums for sustainable products in the long run. To enable this, it is necessary that stakeholders in globalized supply chains are willing to share relevant data along the entire supply chain for increasing traceability and reducing information asymmetries. Using the example of international hydrogen supply chains, we study how data can be shared between different stakeholders using Digital Product Passports while addressing stakeholders’ concerns about data privacy and disclosure. In our work, we develop design principles that provide insight into how a Digital Product Passport should be designed to verify the hydrogen’s carbon footprint in a reliable way and to ensure the willingness of stakeholders to share their data. We follow a multi-step approach with a structured literature review followed by expert interviews and qualitative content analysis for a synthesis of design principles. Our research illustrates that a Digital Product Passport must collect data comprehensively and automatically, process it in a decentralized and tamper-proof manner, protect privacy and sovereignty of stakeholders, and ensure interoperability.
{"title":"Enhancing trust in global supply chains: Conceptualizing Digital Product Passports for a low-carbon hydrogen market","authors":"Paula Heeß, Jakob Rockstuhl, Marc-Fabian Körner, Jens Strüker","doi":"10.1007/s12525-024-00690-7","DOIUrl":"https://doi.org/10.1007/s12525-024-00690-7","url":null,"abstract":"<p>Industries and energy markets around the world are facing mounting pressure to decarbonize, prompting them to transform processes and supply chains towards sustainability. However, a lack of credible sustainability data proves to be a considerable barrier for emerging markets for sustainable products: Against the background of complex and globalized supply chains, it is necessary to verify the sustainability claim of products in order to demand price premiums for sustainable products in the long run. To enable this, it is necessary that stakeholders in globalized supply chains are willing to share relevant data along the entire supply chain for increasing traceability and reducing information asymmetries. Using the example of international hydrogen supply chains, we study how data can be shared between different stakeholders using Digital Product Passports while addressing stakeholders’ concerns about data privacy and disclosure. In our work, we develop design principles that provide insight into how a Digital Product Passport should be designed to verify the hydrogen’s carbon footprint in a reliable way and to ensure the willingness of stakeholders to share their data. We follow a multi-step approach with a structured literature review followed by expert interviews and qualitative content analysis for a synthesis of design principles. Our research illustrates that a Digital Product Passport must collect data comprehensively and automatically, process it in a decentralized and tamper-proof manner, protect privacy and sovereignty of stakeholders, and ensure interoperability.</p>","PeriodicalId":47719,"journal":{"name":"Electronic Markets","volume":"17 1","pages":""},"PeriodicalIF":8.5,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139585369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Background: Iron deficiency anemia (IDA) and b-thalassemia minor (BTM) are the two most common causes of microcytic anemia, and although these conditions do not share many symptoms, differential diagnosis by blood tests is a time-consuming and expensive process. CBC can be used to diagnose anemia, but without advanced techniques, it cannot differentiate between iron deficiency anemia and BTM. This makes the differential diagnosis of IDA and BTM costly, as it requires advanced techniques to differentiate between the two conditions. This study aims to develop a model to differentiate IDA from BTM using an automated machine-learning method using only CBC data.
Methods: This retrospective study included 396 individuals, consisting of 216 IDAs and 180 BTMs. The work was divided into three parts. The first section focused on the individual effects of hematological parameters on the differentiation of IDA and BTM. The second part discusses traditional methods and discriminant indices used in diagnosis. In the third section, models developed using artificial neural networks (ANN) and decision trees are analysed and compared with the methods used in the first two sections.
{"title":"Artificial intelligence-driven diagnosis of β-thalassemia minor & iron deficiency anemia using machine learning models.","authors":"Süheyl Uçucu, Fatih Azik","doi":"10.5937/jomb0-38779","DOIUrl":"10.5937/jomb0-38779","url":null,"abstract":"<p><strong>Background: </strong>Iron deficiency anemia (IDA) and b-thalassemia minor (BTM) are the two most common causes of microcytic anemia, and although these conditions do not share many symptoms, differential diagnosis by blood tests is a time-consuming and expensive process. CBC can be used to diagnose anemia, but without advanced techniques, it cannot differentiate between iron deficiency anemia and BTM. This makes the differential diagnosis of IDA and BTM costly, as it requires advanced techniques to differentiate between the two conditions. This study aims to develop a model to differentiate IDA from BTM using an automated machine-learning method using only CBC data.</p><p><strong>Methods: </strong>This retrospective study included 396 individuals, consisting of 216 IDAs and 180 BTMs. The work was divided into three parts. The first section focused on the individual effects of hematological parameters on the differentiation of IDA and BTM. The second part discusses traditional methods and discriminant indices used in diagnosis. In the third section, models developed using artificial neural networks (ANN) and decision trees are analysed and compared with the methods used in the first two sections.</p>","PeriodicalId":47719,"journal":{"name":"Electronic Markets","volume":"23 1","pages":"11-18"},"PeriodicalIF":2.5,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10943455/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74349888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-23DOI: 10.1007/s12525-023-00679-8
Adrian Waltenrath
Based on a large real-world dataset comprising Instagram posts of popular influencers, this study empirically analyzes the impact of disclosed and undisclosed advertising on consumers’ engagement with (a) the advertisement and (b) future non-advertising posts of the same author. As extant research reports inconsistent effects of ad disclosures based on inferred motives, persuasion knowledge, and source credibility, this study develops a conceptual framework incorporating these theoretical concepts. To identify undisclosed advertisements, we use data from regions with proper disclosure culture to train a model to predict if posts are advertising. Based on the predictions for > 65,000 posts of 239 macro-influencers, we find that advertising posts gather less engagement than non-advertising posts. Regarding immediate ad engagement, we find that disclosed ads gather less engagement than undisclosed ads. Contrastingly, when analyzing future engagement, we identify positive persistent effects of disclosed advertising and negative persistent effects of undisclosed advertising on consumers’ engagement with future posts of the same author. We conclude that source credibility explains the effect of disclosures on future posts, while the Persuasion Knowledge Model can explain the effect of disclosures on the current advertisement. Thus, consumers’ coping strategies triggered by activated persuasion knowledge are mostly limited to the advertisement. Our findings can explain the opposing results of extant research. From a managerial perspective, we find that by not disclosing advertising posts, influencers and marketers increase an ad’s engagement levels at the expense of persistently lowered attitudes. Conversely, in the long run, they may benefit from transparent disclosures.
{"title":"Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement","authors":"Adrian Waltenrath","doi":"10.1007/s12525-023-00679-8","DOIUrl":"https://doi.org/10.1007/s12525-023-00679-8","url":null,"abstract":"<p>Based on a large real-world dataset comprising Instagram posts of popular influencers, this study empirically analyzes the impact of disclosed and undisclosed advertising on consumers’ engagement with (a) the advertisement and (b) future non-advertising posts of the same author. As extant research reports inconsistent effects of ad disclosures based on inferred motives, persuasion knowledge, and source credibility, this study develops a conceptual framework incorporating these theoretical concepts. To identify undisclosed advertisements, we use data from regions with proper disclosure culture to train a model to predict if posts are advertising. Based on the predictions for > 65,000 posts of 239 macro-influencers, we find that advertising posts gather less engagement than non-advertising posts. Regarding immediate ad engagement, we find that disclosed ads gather less engagement than undisclosed ads. Contrastingly, when analyzing future engagement, we identify positive persistent effects of disclosed advertising and negative persistent effects of undisclosed advertising on consumers’ engagement with future posts of the same author. We conclude that source credibility explains the effect of disclosures on future posts, while the Persuasion Knowledge Model can explain the effect of disclosures on the current advertisement. Thus, consumers’ coping strategies triggered by activated persuasion knowledge are mostly limited to the advertisement. Our findings can explain the opposing results of extant research. From a managerial perspective, we find that by not disclosing advertising posts, influencers and marketers increase an ad’s engagement levels at the expense of persistently lowered attitudes. Conversely, in the long run, they may benefit from transparent disclosures.</p>","PeriodicalId":47719,"journal":{"name":"Electronic Markets","volume":"34 1","pages":""},"PeriodicalIF":8.5,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139555788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}