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California dreaming: Tech media giants and the re-conception of property, commodities and tax 加州梦:科技媒体巨头与财产、商品和税收的再认识
IF 2.4 2区 文学 Q2 COMMUNICATION Pub Date : 2024-08-26 DOI: 10.1177/02673231241270974
Ciara Graham, Henry Silke
Tech media giants are no strangers to controversy in relation to the payment of corporate tax, such as the cases of Apple and Facebook (Meta) in Ireland, Alphabet (Google) in the UK and Amazon in Luxembourg. While the tech media giants are not the only global corporations that take advantage of international tax avoidance opportunities, this paper argues that their hypermobility and unprecedented cash assets place them especially well to take advantage of these practices. Moreover, the nature of some of the commodities, such as information, software or intellectual property that can be moved at the touch of a button; or even a simple re-conception of where the property resides can mean a state gaining or losing billions of dollars. This paper will explore how tech media giants are redefining property and commodity forms and how this allows for creative tax policies. Moreover, the conception of where immaterial commodities, such as pure information, is located (or not located) challenges tax collection strategies for the state. To explore these conceptions, this paper discusses the ideology surrounding the tech media industry, a particular brand of liberalism coined the ‘Californian Ideology’: An ideology that can sometimes be described as transgressive, but also one that may legitimise tax avoidance. The ideology gives a somewhat nebulous definition of what property is (and isn’t) and its location or non-location, thereby negating justification for taxation.
科技媒体巨头在缴纳公司税方面的争议并不陌生,例如苹果和 Facebook(Meta)在爱尔兰、Alphabet(谷歌)在英国以及亚马逊在卢森堡的案例。虽然科技媒体巨头并不是唯一利用国际避税机会的全球企业,但本文认为,它们的超流动性和前所未有的现金资产使其特别适合利用这些做法。此外,某些商品的性质,如信息、软件或知识产权,只需按一下按钮就能移动;甚至只需重新考虑财产的所在地,就能使国家获得或损失数十亿美元。本文将探讨科技媒体巨头如何重新定义财产和商品形式,以及如何以此制定创造性的税收政策。此外,关于纯信息等非物质商品所在(或不所在)的概念也对国家的税收策略提出了挑战。为了探讨这些概念,本文讨论了围绕科技媒体产业的意识形态,一种被称为 "加利福尼亚意识形态 "的特殊自由主义品牌:这种意识形态有时可被描述为具有超越性,但也可能使避税合法化。这种意识形态对财产是什么(和不是什么)、财产在何处或不在何处给出了模糊的定义,从而否定了征税的合理性。
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引用次数: 0
Introduction to the special issue: Media transformation and the challenge of property 特刊简介:媒体转型与财产的挑战
IF 2.4 2区 文学 Q2 COMMUNICATION Pub Date : 2024-08-23 DOI: 10.1177/02673231241274347
Hendrik Theine, Sebastian Sevignani
Despite property being a basic institution in capitalist societies it is rarely addressed directly and seldomly linked to media transformation outside of critical scholarship. This introduction gives an overview over the contributions in this special issue. The special issue is part of a revived interest in property in the social sciences and goes back to an intensive paper workshop hosted by this journal, which took place at the Vienna University of Economics and Business, Austria on 29 September 2023. The contributions are organised in three themes: property and the transformation of media in digital capitalism, public media in the twenty-first century and their limits, and media ownership beyond the legal form.
尽管财产是资本主义社会的一项基本制度,但在批判性学术研究之外,它很少被直接讨论,也很少与媒体转型联系在一起。本导言概述了本特刊的投稿情况。本特刊是社会科学界重新关注财产问题的一部分,可追溯到本刊于 2023 年 9 月 29 日在奥地利维也纳经济与商业大学举办的密集论文研讨会。论文分为三个主题:数字资本主义中的财产与媒体转型、21 世纪的公共媒体及其局限性以及超越法律形式的媒体所有权。
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引用次数: 0
Media ownership and control in Europe: A multidimensional approach 欧洲的媒体所有权和控制权:多维方法
IF 2.4 2区 文学 Q2 COMMUNICATION Pub Date : 2024-08-22 DOI: 10.1177/02673231241270994
Tales Tomaz
This article introduces the multidimensional approach to media ownership and control adopted by the Euromedia Ownership Monitor (EurOMo). This monitor emerged as a response to a call of the EU Commission to set up an instrument to improve transparency in media ownership and control. After considering the context of the EU media policy, the text outlines the theoretical and methodological choices of the monitor, advocating for an approach that addresses the topic in several dimensions defined as ‘ownership structure’, ‘management’, ‘economic control’, ‘relations’, ‘distribution’ and ‘public policy’. In the final part, it engages in a critical reflection both on the project and on the political goal of increasing media ownership transparency. Drawing on this experience, it is possible to affirm that there are good conditions for transparency of the basic media ownership structure in Europe, but all other dimensions need better regulatory frameworks and corresponding adaptions in the monitoring instrument.
本文介绍了 "欧洲媒体所有权监测"(Euromedia Ownership Monitor,EurOMo)对媒体所有权和控制权采用的多维方法。欧盟委员会呼吁建立一个工具来提高媒体所有权和控制权的透明度,该监测机构正是响应这一号召而出现的。在考虑了欧盟媒体政策的背景之后,文章概述了监测的理论和方法选择,主张从 "所有权结构"、"管理"、"经济控制"、"关系"、"发行 "和 "公共政策 "等几个维度探讨这一主题。在最后一部分,它对该项目和提高媒体所有权透明度的政治目标进行了批判性反思。根据这些经验,可以肯定欧洲媒体所有权基本结构的透明度条件良好,但所有其他方面都需要更好的监管框架和相应的监测工具。
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引用次数: 0
Book Review: Innovations in Journalism: Comparative Research in Five European Countries by Klaus Meier, Jose A. García-Avilés, Andy Kaltenbrunner, Colin Porlezza, Vinzenz Wyss, Renée Lugschitz and Korbinian Klinghardt 书评:新闻业的创新:Klaus Meier、Jose A. García-Avilés、Andy Kaltenbrunner、Colin Porlezza、Vinzenz Wyss、Renée Lugschitz 和 Korbinian Klinghardt 著《欧洲五国的比较研究
IF 2.4 2区 文学 Q2 COMMUNICATION Pub Date : 2024-08-21 DOI: 10.1177/02673231241273708
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引用次数: 0
Book Review: Visual Politics in the Global South by Anastasia Veneti and Maria Rovisco 书评:Anastasia Veneti 和 Maria Rovisco 合著的《全球南部的视觉政治
IF 2.4 2区 文学 Q2 COMMUNICATION Pub Date : 2024-08-21 DOI: 10.1177/02673231241273709
Yongjin Wang
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引用次数: 0
‘Influencers are just mannequins’: Decoding teenagers’ perception about advertising content creators 影响者只是人体模特":解密青少年对广告内容创作者的看法
IF 2.4 2区 文学 Q2 COMMUNICATION Pub Date : 2024-08-14 DOI: 10.1177/02673231241272021
Arantxa Vizcaíno-Verdú, Beatriz Feijoo, Charo Sádaba
This study investigates teenagers’ skepticism toward influencer trust and its implications for their perceptions of and receptiveness to social media advertising. Employing a mixed-methods approach, we surveyed 1055 teenagers to gauge their perceptions of influencers’ advertising intensity. Additionally, qualitative focus groups involving 55 participants explored a range of perceptions, addressing their distrust toward influencers and the breakdown of parasocial relationships with these profiles. Findings suggest that teenagers perceive influencers as mannequins aimed at entertainment and attention capture, lacking humanity and credibility as advertising vessels. This perception influences consumption habits, favoring advertising intensity over authenticity. The emergence of influencers as vacuous entities underscores the tangible repercussions associated with monetizing their image over human value.
本研究调查了青少年对影响者信任的怀疑态度及其对社交媒体广告的看法和接受程度的影响。我们采用混合方法对 1055 名青少年进行了调查,以了解他们对影响者广告强度的看法。此外,有 55 名参与者参加的定性焦点小组探讨了一系列看法,解决了他们对有影响力的人的不信任以及与这些人的寄生社会关系的破裂问题。研究结果表明,青少年认为影响者是以娱乐和吸引注意力为目的的人体模型,作为广告媒介缺乏人性和可信度。这种看法影响了消费习惯,使他们更倾向于广告强度而非真实性。有影响力的人作为空洞的实体出现,凸显了与他们的形象货币化而非人类价值相关的有形反响。
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引用次数: 0
Is the alarm on deception ringing too loudly? The effects of different forms of misinformation warnings on risk perceptions of misinformation exposure 关于欺骗的警钟是否敲得太响?不同形式的错误信息警告对错误信息风险认知的影响
IF 2.4 2区 文学 Q2 COMMUNICATION Pub Date : 2024-08-12 DOI: 10.1177/02673231241271015
Michael Hameleers
Misinformation is widely regarded as an undermining force to European democracies. Yet, to date, empirical research shows that the amount of misinformation people encounter is rather low, and not in proportion to the strong alarming messages spread throughout society. In this light, current interventions that pre-bunk misinformation by using warning messages may disproportionally prime suspicion and result in inflated estimates of misinformation. To assess whether messages that pre-bunk misinformation result in disproportionate risk perceptions related to inaccurate or false information, and to explore the effectiveness of alternative interventions, this article relied on an online between-subjects experiment in the Netherlands ( N = 437). Our main findings indicate that exposure to a media literacy intervention does not result in higher first- or third-person risk perceptions related to misinformation exposure. However, a warning message that emphasizes the identification of reliable news while contextualizing the threats of misinformation significantly lowers perceived misinformation salience. As an important implication of our findings, we suggest that pre-bunking interventions should relativize the threats of misinformation by facilitating the recognition of honest and reliable information as an alternative path to help people identify reliable information.
人们普遍认为,错误信息是欧洲民主的破坏力量。然而,迄今为止,实证研究表明,人们遇到的误导信息数量相当少,与全社会传播的强烈警示信息不成比例。有鉴于此,目前通过使用警示信息来预先阻止误导信息的干预措施可能会不成比例地加剧人们的怀疑,并导致对误导信息的估计过高。为了评估预先揭穿错误信息的信息是否会导致与不准确或虚假信息相关的过度风险感知,并探索替代干预措施的有效性,本文在荷兰进行了一次在线主体间实验(N = 437)。我们的主要研究结果表明,接触媒体扫盲干预措施并不会导致与错误信息相关的第一人称或第三人称风险感知的提高。然而,在强调识别可靠新闻的同时将错误信息的威胁情景化的警告信息却能显著降低感知到的错误信息显著性。作为我们研究结果的一个重要意义,我们建议,揭露误导信息前的干预措施应通过促进人们识别诚实可靠的信息来相对化误导信息的威胁,以此作为帮助人们识别可靠信息的另一条途径。
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引用次数: 0
Ireland, intellectual property and the political economy of information monopolies 爱尔兰、知识产权和信息垄断的政治经济学
IF 2.4 2区 文学 Q2 COMMUNICATION Pub Date : 2024-08-12 DOI: 10.1177/02673231241270926
Kenneth Murphy
Ireland's policies towards US-owned global digital intermediaries (Big Tech) have emerged as an international political issue and received global media attention. So far, political and media focus has been on the impact of Ireland's tax policies on the revenue-raising ability of other European states and perceptions of light touch regulation of those corporations based in the Republic. The current paper will focus on how Ireland's switch to a focus on capital allowances for the sizeable American tech corporations has enabled the latter to sustain their dominance in the digital transition through incentivizing and subsidizing their switch to assetization as a means of deriving investment. Assetization enables investment and profits based on present and future rents from intellectual property. We argue here that the assets and intellectual property of the tech giants are emblematic of a broader process of political–economic restructuring and information monopoly building. The evidence for this resides in Ireland's bumper rise in corporate tax from 2015. Ireland's facilitation of assetization is the end process of some broader institutional transformations that structure economic power.
爱尔兰对美国拥有的全球数字中介公司(大科技公司)的政策已成为一个国际政治问题,并受到全球媒体的关注。迄今为止,政治和媒体关注的焦点一直是爱尔兰的税收政策对其他欧洲国家创收能力的影响,以及对那些总部设在爱尔兰共和国的公司的轻触式监管的看法。本文将重点讨论爱尔兰如何通过激励和补贴美国大型科技公司转向资产化作为投资手段,从而使后者在数字化转型中保持主导地位。资产化使投资和利润建立在知识产权的当前和未来租金基础之上。我们在此认为,科技巨头的资产和知识产权是更广泛的政治经济重组和信息垄断建设过程的象征。爱尔兰从 2015 年开始大幅提高企业税就是证据。爱尔兰对资产化的推动是一些更广泛的经济权力结构体制转型的最终过程。
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引用次数: 0
Book Review: Fast Politics - Propaganda in the Age of TikTok by Laura Pérez Rastrilla, Pablo Sapag M., and Armando Recio García 书评:快速政治--TikTok 时代的宣传》,劳拉-佩雷斯-拉斯特里利亚、巴勃罗-萨帕格-M.和阿曼多-雷西奥-加西亚著
IF 2.4 2区 文学 Q2 COMMUNICATION Pub Date : 2024-08-06 DOI: 10.1177/02673231241266655
Thomas Klikauer
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引用次数: 0
Media property: Mapping the field and future trajectories in the digital age 媒体财产:描绘数字时代的领域和未来轨迹
IF 2.4 2区 文学 Q2 COMMUNICATION Pub Date : 2024-08-06 DOI: 10.1177/02673231241268159
Sebastian Sevignani, Hendrik Theine
Ownership has been a core research theme in parts of media and communication science since its establishment as a distinct research field. In particular, scholars in the field of political economy of the media, media sociology and media industry studies typically pay close attention to the role ownership has on various media and communication processes. In this article, we argue, however, that media ownership has been treated largely as a black box ignoring the inner workings and dynamics of it. Filling this void, we reach out to research on ownership from the field of political economy, sociology as well as social and legal philosophy to discuss two options to conceptually grasp the ‘inner workings of property’. To showcase the importance of this conceptual redefinition, the article discusses the implications of unpacking property in the realm of digital capitalism.
自所有权成为一个独立的研究领域以来,它一直是媒体与传播科学的核心研究课题。尤其是媒体政治经济学、媒体社会学和媒体产业研究领域的学者,通常会密切关注所有权对各种媒体和传播过程的作用。然而,在本文中,我们认为媒体所有权在很大程度上被视为一个黑箱,忽略了其内部运作和动态。为了填补这一空白,我们从政治经济学、社会学以及社会和法律哲学领域对所有权的研究出发,讨论了从概念上把握 "财产内部运作 "的两种方案。为了展示这一概念重新定义的重要性,文章讨论了在数字资本主义领域解读财产的意义。
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引用次数: 0
期刊
European Journal of Communication
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