Tourism Review最新文献

Purpose

This paper aims to strengthen the connection between therapeutic built environments and tourism research and practice. While there is evidence in the importance of the Built Environment (BE) of cities, workspaces and health-care facilities to health, the BE of facilities for tourism in relation to health remains relatively unexplored.

Design/methodology/approach

The paper conducts an exploratory search on architecture and tourism BE and narrowed it down to a scoping review on wellness tourism and architectural health impacts from 2010 to 2024. This would highlight lessons learned from the field of medical architecture, i.e. a cross-disciplinary field combining BE research, public health and health-care services research, to explore potential synergies of cross-pollination with the field of hospitality and medical architecture.

Findings

Principles and theories of medical architecture can be incorporated into the BE of wellness hospitality, tourism for ageing and pandemic preparedness.

Originality/value

The paper sets the basis of a novel cross-disciplinary collaboration between therapeutic architecture and hospitality for increasing the societal impact of the latter. This is particularly important in a post-Covid and an ageing society.

目的

本文旨在加强治疗性建筑环境与旅游研究和实践之间的联系。虽然有证据表明城市、工作场所和医疗设施的建筑环境(BE)对健康很重要, 但与健康相关的旅游设施的建筑环境仍相对未被探索。

设计/方法/方法

作者对建筑和旅游建筑环境进行了探索性搜索, 并将其缩小到2010年至2024年期间的健康旅游和建筑健康影响的范围审查。这将突出医疗建筑领域的经验教训, 即结合建筑环境研究、公共卫生和医疗服务研究的跨学科领域, 以探索与酒店业和医疗建筑领域交叉授粉的潜在协同效应。

发现

医疗建筑的原则和理论可以纳入健康酒店业、老龄化旅游和大流行病准备的建筑环境中。

原创性/价值

我们为治疗性建筑和酒店业之间的新型跨学科合作奠定了基础, 以增加后者的社会影响。这在后疫情时代和老龄化社会中尤为重要。

Objetivo

Este documento pretende reforzar la conexión entre los entornos construidos terapéuticos y la investigación y la práctica del turismo. Aunque existen pruebas de la importancia del entorno construido (EC) de las ciudades, los espacios de trabajo y las instalaciones sanitarias para la salud, el EC de las instalaciones para el turismo en relación con la salud sigue estando relativamente inexplorado.

Diseño/metodología/enfoque

Realizamos una búsqueda exploratoria sobre arquitectura y el EC turístico y la acotamos a una revisión de alcance sobre el turismo de bienestar y los impactos arquitectónicos en la salud desde 2010 hasta 2024. Esto pondría de relieve las lecciones aprendidas en el campo de la arquitectura médica, es decir, un campo interdisciplinar que combina la investigación de la EC, la salud pública y la investigación de los servicios sanitarios, para explorar posibles sinergias de polinización cruzada con el campo de la hostelería y la arquitectura médica.

Design/methodology/approach

This paper conducts a keyword co-occurrence analysis of 4,048 articles related to AI in tourism. The analysis identifies and classifies dominant topics, which are further refined through thematic literature review and manual coding for detailed discussion.

Findings

The analysis reveals five main topics: AI’s impact on tourist experience, AI in tourism marketing and prediction, AI in destination management, AI’s role in tourism enterprises and AI integration in strategic and regulatory framework. Each topic is reviewed to construct an integrated discussion that maps the current landscape and suggests directions for future research.

Originality/value

This paper transcends the fragmented discourse commonly found in the literature by establishing a unified framework that not only enhances understanding of the existing methodologies, theories and applications of AI in tourism but also identifies critical areas for breakthroughs, aiming to inspire a more humane and sustainable integration of AI in the tourism industry.

研究目的

本文旨在系统回顾人工智能（AI）在旅游业中的应用。通过整合人机交互、机器学习、大数据和其他相关技术, 本研究建立了一个全面的研究框架, 探索人工智能与旅游业各方面之间的系统联系。

研究设计

本文对4048篇与旅游业人工智能相关的文章进行了关键词共现分析。分析确定了主要议题并对其进行了分类, 然后通过主题文献梳理和手动编码对其进行了进一步完善, 以便进行详细讨论。

研究结果

分析揭示了五个主要主题：人工智能与旅游体验、人工智能与旅游营销和预测、人工智能与目的地管理、人工智能与旅游企业, 以及人工智能在战略和监管框架中的整合。每个主题都进行了回顾, 以构建一个综合讨论, 勾勒出当前的研究格局, 并提出了未来的研究方向。

研究原创性

研究力图突破目前关于旅游与人工智能的碎片化讨论, 建立了一个统一的框架, 旨在加强对旅游业中人工智能现有方法、理论和应用的理解, 还点明了需要突破的关键领域, 以助力旅游业与人工智能共同创造更加人性化和可持续发展的前景。

Objetivo

Este artículo pretende revisar sistemáticamente la aplicación de la inteligencia artificial (IA) en el sector turístico. Mediante la integración de la interacción humano-ordenador, el aprendizaje automático, big data y otras tecnologías relevantes, el estudio establece un marco de investigación exhaustivo que explora las conexiones sistemáticas entre la IA y diversas facetas del turismo.

Diseño/metodología/enfoque

Este trabajo realiza un análisis de co-ocurrencia de palabras clave de 4.048 artículos relacionados con la IA en el turismo. El análisis identifica y clasifica los temas dominantes, sobre los que se profundiza mediante una revisión temática de la literatura y una codificación manual para su discusión detallada.

Design/methodology/approach

The study uses structural equation modelling to analyse data collected from 296 Gen Z users of Booking.com. The CSI model is adapted to the analysed context and attributes – impulsive, recreational, sustainable, fashion-conscious and perfectionist attitudes – are examined to determine their impact on eWOM use intention and actual eWOM use.

Findings

Three of the hypothesised relationships in the model were validated. Specifically, the results suggest that the attitudes of sustainable and perfectionist consumers influence the intention to use eWOM. Furthermore, use intention is positively associated with the actual use of eWOM.

Practical implications

For marketers and tourism businesses, understanding the decision-making styles of Gen Z can inform the development of targeted marketing strategies that emphasise quality and sustainability. Highlighting these aspects in online reviews and eWOM platforms can enhance engagement with Gen Z consumers.

Originality/value

This research advances the understanding of eWOM behaviour by integrating CSI and TRA theories in the context of Gen Z’s tourism decision-making. It provides empirical evidence on the significant role of perfectionist and sustainable attitudes in shaping eWOM intentions, contributing to the literature on consumer behaviour and digital marketing in tourism.

Purpose

Music and sound have been used pervasively to enhance the tourism and hospitality experience. Incorporating music into a brand’s identity has the potential to influence consumer perceptions and decision-making. This study aims to identify how sonic branding influences consumer attitudes and engagement patterns with hotel brands by using feelings as information theory and applying the effects of music on neurochemical phenomena in the brain. It also explores how sonic branding differentially influences the decision-making of consumer segments.

Design/methodology/approach

Experimental studies are used to examine how sonic brands influence consumer perceptions and engagement tendencies. Study 1 (n = 92) adopts a single-factor experimental design to investigate the main effects of sonic branding (presence vs absence) on customers’ responses. Study 2 (n = 204) uses a 2 (sonic branding: present vs. absent) × 2 (purpose of travel: leisure vs business) design to examine the interaction effects. Participants were recruited through Prolific.

Findings

Results indicate that the use of sonic branding increases engagement tendencies for a hotel brand. In addition, sonic branding interacted with the purpose of travel such that business travelers exhibited more favorable attitudes and higher engagement tendencies toward a hotel brand than leisure travelers when a sonic brand was used.

Originality/value

Given the proliferation of audio-centric environments, this research provides insight into how tourism and hospitality brands can engage and connect with customers by developing sonic brands that can be used throughout the customer journey.

研究目的

音乐和声音被广泛用于提升旅游和酒店体验。将音乐融入品牌的身份有可能影响消费者的感知和决策。本研究旨在通过使用感觉作为信息理论和应用音乐对大脑神经化学现象的影响, 识别声音品牌如何影响消费者对酒店品牌的态度和参与模式。它还探讨了声音品牌如何对不同消费者群体的决策产生差异化影响。

设计/方法/途径

采用实验研究来检验声音品牌如何影响消费者的感知和参与倾向。研究1（n = 92）采用单因素实验设计, 调查声音品牌（有 vs. 无）对客户反应的主要影响。研究2（n = 204）采用2（声音品牌：有 vs. 无）× 2（旅行目的：休闲 vs. 商务）设计, 检验交互效应。参与者通过Prolific平台招募。

研究结果

结果表明, 使用声音品牌会增加消费者对酒店品牌的参与倾向。此外, 声音品牌与旅行目的的交互作用表明, 当使用声音品牌时, 商务旅行者比休闲旅行者对酒店品牌表现出更有利的态度和更高的参与倾向。

原创性

鉴于音频中心环境的普及, 本研究提供了旅游和酒店品牌如何通过开发声音品牌在整个客户旅程中与客户互动和联系的见解。

Objetivo

La música y el sonido se han utilizado de forma generalizada para mejorar la experiencia del turismo y la hostelería. La incorporación de la música a la identidad de una marca tiene el potencial de influir en las percepciones y la toma de decisiones de los consumidores. Este estudio pretende identificar cómo influye la marca sonora (o audio branding) en las actitudes de los consumidores y en sus patrones de compromiso con las marcas hoteleras utilizando los sentimientos como teoría

Purpose

Previous research acknowledges the importance of stakeholders for destination branding. However, there is a lack of studies examining which specific online user discourses are triggered by stakeholder responses to destination brand communication. To address this gap, the purpose of this study is to analyze online user discourses initiated by stakeholder’s reactions to a destination image video and thus enhance knowledge on brand communication and management.

Design/methodology/approach

The authors investigated 2,187 online comments to 19 medial stakeholder reactions to a destination management organization (DMO) image video both by running a manual as well as a software-based content analysis. The explorative empirical study identifies seven major categories reflecting online user discourses triggered by stakeholder reactions to destination brand communication.

Findings

The explorative study indicates that stakeholder reactions to destination brand communication trigger online comments evolving within both the inner and outer tourism system. The discourse subjects, in turn, reflect both user-generated content of brand cocreation and brand codestruction. The findings expand literature in that previous studies on brand cocreation mainly refer to service encounters.

Practical implications

By identifying which online user discourses are triggered by stakeholder reactions to DMO brand communication, the authors provide managerial implications. Specifically, the authors suggest guidelines for all stages of destination communication campaigns to support online user discourses reflecting brand value cocreation and preventing brand value codestruction.

Originality/value

The study responds to a lack of research on online user discourses initiated by stakeholder reactions to DMO brand communication. Contrary to previous studies, the authors identify specific online user discourses relating not only to the inner but also to the outer tourism interest system. Revealed discourses, in turn, reflect brand cocreation and brand codestruction.

目的

先前的研究确认了利益相关者对于目的地品牌塑造的重要性。然而, 目前缺乏研究探讨利益相关者对目的地品牌传播的反应, 会引发哪些特定的线上使用者论述。针对这个缺口, 本研究分析由利益相关者对目的地形象影片的反应所引发的线上使用者论述, 进而增进品牌传播与管理的知识。

设计/方法/途径

作者通过手动和软件内容分析, 调查了 2,187 条在线评论, 涉及 19 个媒体利益相关者对目的地管理组织形象视频的反应。这项探索性实证研究确定了七个主要类别, 反映了利益相关者对目的地品牌传播的反应所引发的在线用户讨论。

研究结果

本探索性研究表明, 利益相关者对目的地品牌传播的反应, 引发了在旅游系统内部和外部演变的在线评论。话语主体反过来反映了用户生成的品牌共创和品牌共建内容。 以往关于品牌共创的研究主要涉及服务接触, 而我们的研究结果拓展了这一研究领域。

实际意义

通过确定利益相关者对目的地管理组织品牌传播的反应引发的在线用户话语, 我们提供了管理方面的启示。具体来说, 我们为目的地传播活动的各个阶段提出了指导方针, 以支持反映品牌价值共创和防止品牌价值共毁的在线用户话语。

原创性/价值

我们的研究回应了由利益相关者对目的地管理组织品牌传播的反应所引发的线上使用者论述研究的缺乏。与先前的研究

Purpose

This study aims to identify Critical Success Factors (CSFs) for tourism route development and proposes a tailored conceptual model. It addresses a comprehensive range of tourism routes, considering their respective goals and performance.

Design/methodology/approach

The authors applied a qualitative approach to investigate five tourism routes, interviewing 31 current and former members and examining secondary data from organisational documents. A conceptual model was developed through content analysis of transcripts and secondary data.

Findings

Based on the identified CSFs, the model is organised into six components: Product, Goals, Resources, Governance, Activities and Performance assessment.

Research limitations/implications

The study analyses various tourism routes concerning their products, implementation levels, goals, performance and perceived success.

Practical implications

Most respondents are public authorities from European countries. Besides, consideration should be given to developing quantitative research to validate the derived theory.

Social implications

The model may facilitate participants in enhancing and developing tourism routes, thereby contributing to achieving sustainable development goals related to rural-urban connections and tourism partnerships.

Originality/value

The development of tourism routes is expected to impact socio-economic development in rural/peripheral areas positively.

目的

本研究旨在确定旅游线路开发的关键成功因素 (CSFs), 并提出量身定制的概念模型。本文提出了一系列旅游线路, 考虑了各自的目标和绩效。

设计/方法论/方法

我们采用定性方法探究了五条旅游线路, 采访了 31 名现任和前任成员, 并检查了组织文件中的二手数据。通过对记录和二手数据的内容分析, 开发了一个概念模型。

发现

根据识别的关键成功要素, 该模型分为六个部分：产品、目标、资源、治理、活动和绩效评估。

研究局限性/影响

本研究分析了各种旅游线路的产品、实施水平、目标、绩效和感知成功。

实际影响

大多数受访者是来自欧洲国家的公共当局。此外, 还应考虑开展定量研究来验证所得出的理论。

社会启示

该模型可帮助参与者改善和发展旅游路线, 从而有助于实现与城乡联系和旅游伙伴关系相关的可持续发展目标。

原创性/价值

旅游路线的发展预计将对农村/边缘地区的社会经济发展产生积极影响。

Propósito

Esta investigación se centra en diversas tipologías de rutas turísticas, buscando identificar Factores Críticos de Éxito (FCE) y proporcionar un modelo conceptual adaptado.

Diseño/metodología/enfoque

Aplicamos un enfoque cualitativo para investigar cinco rutas turísticas. Entrevistamos a 31 miembros y examinamos datos secundarios de documentos organizativos. Se desarrolló un modelo conceptual mediante el análisis de contenido de transcripciones y datos secundarios.

Resultados

Basado