Pub Date : 2024-01-05DOI: 10.1177/13567667231223552
Lijuan Su, Ruixin Liang, Qiuju Luo, B. Liu-Lastres
Cruise lines are adopting onboard quarantine as part of emergency response measures to the global pandemic. However, little is known about the social support embedded in the social-mediated communication process to assist passengers in coping and building resilience. Guided by the conservation of resource theory, this study adopted the netnography approach to analyze the online interactions between quarantined passengers on Diamond Princess and netizens. A qualitative approach was employed to analyze the content of a relational dataset consisting of 14 research subjects, 3,368 posts, and 67,964 comments. The results not merely showed the changing foci of the comments over time but also revealed the supporting role played by social media. The constant engagement with netizens provided passengers with information and social support, which contributed to their coping and resilience-building. These findings offer a new theoretical perspective on incorporating social media in tourism crisis management, as well as practical implications for cruise lines and tourism organizations to optimize their resource utilization for marketing recovery.
{"title":"A social media analysis of quarantined passengers’ social-supported coping and resilience-building experiences","authors":"Lijuan Su, Ruixin Liang, Qiuju Luo, B. Liu-Lastres","doi":"10.1177/13567667231223552","DOIUrl":"https://doi.org/10.1177/13567667231223552","url":null,"abstract":"Cruise lines are adopting onboard quarantine as part of emergency response measures to the global pandemic. However, little is known about the social support embedded in the social-mediated communication process to assist passengers in coping and building resilience. Guided by the conservation of resource theory, this study adopted the netnography approach to analyze the online interactions between quarantined passengers on Diamond Princess and netizens. A qualitative approach was employed to analyze the content of a relational dataset consisting of 14 research subjects, 3,368 posts, and 67,964 comments. The results not merely showed the changing foci of the comments over time but also revealed the supporting role played by social media. The constant engagement with netizens provided passengers with information and social support, which contributed to their coping and resilience-building. These findings offer a new theoretical perspective on incorporating social media in tourism crisis management, as well as practical implications for cruise lines and tourism organizations to optimize their resource utilization for marketing recovery.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"22 24","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139382758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-05DOI: 10.1177/13567667231223553
Yanjun Chen, Jing Huang, Yanbo Yao, Shiyu Zhou
Active ageing is a widely recognized notion that highlights seniors’ positive value and vitality, dissolving stereotypes by acknowledging heterogeneity. Currently, as an increasing number of senior visitors share trips, senior tourism has emerged as a practical means to foster a positive image of ageing. However, what images of ageing are conveyed and the process by which tourism stories are presented is unclear. To bridge the gap in seniors’ travel sharing, this study employed a narrative analysis method based on semistructured interviews with 49 Chinese senior visitors. Drawing upon selection, optimization, and compensation theory, the study identifies three narrative patterns: sliced-plain, staged, and introspective, and three image types: the plain immersion visitor, the active ageing image maker, and the relationship connector. By introducing seniors as research subjects, results revealed the logic and changing views of ageing behind seniors’ travel sharing. The understanding of heterogeneity and self-image construction among senior visitors was deepened. These findings also offer tourism destinations guidance on targeted marketing for senior visitors.
{"title":"Narrative analysis of seniors’ travel sharing: Self-shaping images and narrative patterns","authors":"Yanjun Chen, Jing Huang, Yanbo Yao, Shiyu Zhou","doi":"10.1177/13567667231223553","DOIUrl":"https://doi.org/10.1177/13567667231223553","url":null,"abstract":"Active ageing is a widely recognized notion that highlights seniors’ positive value and vitality, dissolving stereotypes by acknowledging heterogeneity. Currently, as an increasing number of senior visitors share trips, senior tourism has emerged as a practical means to foster a positive image of ageing. However, what images of ageing are conveyed and the process by which tourism stories are presented is unclear. To bridge the gap in seniors’ travel sharing, this study employed a narrative analysis method based on semistructured interviews with 49 Chinese senior visitors. Drawing upon selection, optimization, and compensation theory, the study identifies three narrative patterns: sliced-plain, staged, and introspective, and three image types: the plain immersion visitor, the active ageing image maker, and the relationship connector. By introducing seniors as research subjects, results revealed the logic and changing views of ageing behind seniors’ travel sharing. The understanding of heterogeneity and self-image construction among senior visitors was deepened. These findings also offer tourism destinations guidance on targeted marketing for senior visitors.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"72 6","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139381605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-05DOI: 10.1177/13567667231223556
Erose Sthapit, Girish Prayag, S. Rasoolimanesh, Peter Björk
Using cognitive appraisal theory, service-dominant logic, and conservation of resources theory, this study tests a proposed model of the antecedents and outcomes of value co-destruction in Airbnb. First, the effects of host's bad behaviour and poor customer service are evaluated as antecedents of distrust in host. Second, the effects of both cognitive (distrust in the host) and affective (negative emotions) factors as determinants of value co-destruction and the subsequent consequences on guests’ hedonic wellbeing, dissatisfaction and negative electronic word-of-mouth were evaluated. A web-based survey was conducted through Amazon Mechanical Turk, and data were gathered from 427 tourists who had negative experiences with Airbnb hosts and platform customer service agents. Both host's bad behaviour and poor customer service contributed to distrust in host. Results showed that both cognitive and affective factors contributed to value co-destruction. Results have both theoretical and managerial implications.
本研究利用认知评估理论、服务主导逻辑和资源保护理论，对所提出的 Airbnb 价值共损的前因和结果模型进行了检验。首先，将房东的不良行为和糟糕的客户服务作为不信任房东的前因进行评估。其次，评估了认知因素（对房东的不信任）和情感因素（负面情绪）作为价值共毁的决定因素所产生的影响，以及随后对客人的享乐幸福感、不满情绪和负面电子口碑所产生的后果。通过亚马逊 Mechanical Turk 开展了一项网络调查，收集了 427 名与 Airbnb 房东和平台客服人员有过负面经历的游客的数据。房东的不良行为和糟糕的客户服务都导致了游客对房东的不信任。结果表明，认知因素和情感因素都导致了价值的共同破坏。研究结果具有理论和管理意义。
{"title":"Value co-destruction in Airbnb: Antecedents and outcomes","authors":"Erose Sthapit, Girish Prayag, S. Rasoolimanesh, Peter Björk","doi":"10.1177/13567667231223556","DOIUrl":"https://doi.org/10.1177/13567667231223556","url":null,"abstract":"Using cognitive appraisal theory, service-dominant logic, and conservation of resources theory, this study tests a proposed model of the antecedents and outcomes of value co-destruction in Airbnb. First, the effects of host's bad behaviour and poor customer service are evaluated as antecedents of distrust in host. Second, the effects of both cognitive (distrust in the host) and affective (negative emotions) factors as determinants of value co-destruction and the subsequent consequences on guests’ hedonic wellbeing, dissatisfaction and negative electronic word-of-mouth were evaluated. A web-based survey was conducted through Amazon Mechanical Turk, and data were gathered from 427 tourists who had negative experiences with Airbnb hosts and platform customer service agents. Both host's bad behaviour and poor customer service contributed to distrust in host. Results showed that both cognitive and affective factors contributed to value co-destruction. Results have both theoretical and managerial implications.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"111 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139383251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-05DOI: 10.1177/13567667231221815
Junwei Zhang, Chung-Shing Chan
The popularity of short videos in recent years has provided a new path for destination image construction and marketing, which is highly sought after by local governments and destination marketing organizations. However, as a relatively novel product, the effectiveness of short video marketing for destinations is under-researched. This article aims to study the changes in the tourism spatial structure of destinations promoted by visitor-initiated TikTok videos in the case of Yongxing Square in Xi’an, China. The tourist flow indicated the life cycle of short videos and the visitor psychology behind this phenomenon. Social network analysis and text analysis were used to investigate a series of travelogues containing online short video content from 2017 to 2019, following the trend of TikTok heat at the site. The results show that the status of Yongxing Square went through a life cycle of “initial, development, cooling-off, and consolidation.” During this period, the video-induced trend appeared to transform the site between a “video-gimmick” and its basic function as a food court for visitors. The analytical findings bridge the knowledge gap about the actual practice and effect of short videos in a tourist attraction.
{"title":"Surviving from the craze: Short video marketing on digital footprint in Yongxing Square in Xi’an","authors":"Junwei Zhang, Chung-Shing Chan","doi":"10.1177/13567667231221815","DOIUrl":"https://doi.org/10.1177/13567667231221815","url":null,"abstract":"The popularity of short videos in recent years has provided a new path for destination image construction and marketing, which is highly sought after by local governments and destination marketing organizations. However, as a relatively novel product, the effectiveness of short video marketing for destinations is under-researched. This article aims to study the changes in the tourism spatial structure of destinations promoted by visitor-initiated TikTok videos in the case of Yongxing Square in Xi’an, China. The tourist flow indicated the life cycle of short videos and the visitor psychology behind this phenomenon. Social network analysis and text analysis were used to investigate a series of travelogues containing online short video content from 2017 to 2019, following the trend of TikTok heat at the site. The results show that the status of Yongxing Square went through a life cycle of “initial, development, cooling-off, and consolidation.” During this period, the video-induced trend appeared to transform the site between a “video-gimmick” and its basic function as a food court for visitors. The analytical findings bridge the knowledge gap about the actual practice and effect of short videos in a tourist attraction.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"12 11","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139383297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-05DOI: 10.1177/13567667231224091
María del Pilar Pascual-Fraile, Teresa Villacé-Molinero, Pilar Talón-Ballestero, Samantha Chaperon
In a break from the traditional focus on destination image recovery in post-crisis scenarios, the COVID-19 pandemic required a different approach to collaborative destination marketing. This research aims to fill a gap in knowledge about the factors that drive post-pandemic collaborative destination marketing strategies, the objectives that are set, their effectiveness, and the different impacts on diverse age groups. Grounded in stakeholder and generational theories, this study examines an innovative collaborative marketing campaign for Spain in 2022. Spain's tourism rebounded swiftly that year, almost reaching pre-pandemic international visitor numbers. The campaign was collaboratively developed by TourSpain, the Spanish National Tourism Organisation (NTO), along with six regional and local Spanish Destination Marketing Organisations (DMOs), Expedia, and TripAdvisor. In-depth interviews were conducted with all stakeholder groups involved in the campaign, and this was complemented by focus groups with U.K. residents, grouped by generation. The findings revealed how the stakeholders reoriented their post-pandemic collaborative strategies to considering variables, such as customer journey stages and sociodemographic factors, to achieve branding and conversion objectives. The study also discovered that the campaign's effectiveness varied across different generational audiences. This research provides valuable insights for NTOs and DMOs in designing future post-crisis collaborative marketing initiatives.
{"title":"Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences","authors":"María del Pilar Pascual-Fraile, Teresa Villacé-Molinero, Pilar Talón-Ballestero, Samantha Chaperon","doi":"10.1177/13567667231224091","DOIUrl":"https://doi.org/10.1177/13567667231224091","url":null,"abstract":"In a break from the traditional focus on destination image recovery in post-crisis scenarios, the COVID-19 pandemic required a different approach to collaborative destination marketing. This research aims to fill a gap in knowledge about the factors that drive post-pandemic collaborative destination marketing strategies, the objectives that are set, their effectiveness, and the different impacts on diverse age groups. Grounded in stakeholder and generational theories, this study examines an innovative collaborative marketing campaign for Spain in 2022. Spain's tourism rebounded swiftly that year, almost reaching pre-pandemic international visitor numbers. The campaign was collaboratively developed by TourSpain, the Spanish National Tourism Organisation (NTO), along with six regional and local Spanish Destination Marketing Organisations (DMOs), Expedia, and TripAdvisor. In-depth interviews were conducted with all stakeholder groups involved in the campaign, and this was complemented by focus groups with U.K. residents, grouped by generation. The findings revealed how the stakeholders reoriented their post-pandemic collaborative strategies to considering variables, such as customer journey stages and sociodemographic factors, to achieve branding and conversion objectives. The study also discovered that the campaign's effectiveness varied across different generational audiences. This research provides valuable insights for NTOs and DMOs in designing future post-crisis collaborative marketing initiatives.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"58 32","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139381971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-12DOI: 10.1177/13567667231219024
J. Fatima
With rapport building growing in significance, this investigation of its role in attitude and behavioural intention in the group tour context used a multi-methods approach (a video experiment, a photo experiment and a survey). Group attentiveness was also examined as a moderator in the attitude–behavioural intention relationship. Three studies were conducted on the Australian tourism industry in which group tours are common. The first study (a video experiment) and the second study (a photo experiment) were conducted with participants living in Canberra, Australia, while the third survey-based study was conducted on domestic tourists visiting anywhere in Australia on a group tour for the purpose of generalisation. Results from the partial least squares method confirmed the crucial role of rapport in developing a positive attitude and behavioural intention, with the combined effect of rapport and social interaction higher than their individual impacts. Group attentiveness was also found to be a significant moderator.
{"title":"Does it matter to have rapport and social interaction on a group tour?","authors":"J. Fatima","doi":"10.1177/13567667231219024","DOIUrl":"https://doi.org/10.1177/13567667231219024","url":null,"abstract":"With rapport building growing in significance, this investigation of its role in attitude and behavioural intention in the group tour context used a multi-methods approach (a video experiment, a photo experiment and a survey). Group attentiveness was also examined as a moderator in the attitude–behavioural intention relationship. Three studies were conducted on the Australian tourism industry in which group tours are common. The first study (a video experiment) and the second study (a photo experiment) were conducted with participants living in Canberra, Australia, while the third survey-based study was conducted on domestic tourists visiting anywhere in Australia on a group tour for the purpose of generalisation. Results from the partial least squares method confirmed the crucial role of rapport in developing a positive attitude and behavioural intention, with the combined effect of rapport and social interaction higher than their individual impacts. Group attentiveness was also found to be a significant moderator.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"44 2","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139007128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In tourism destination image research, topic modeling, mutual relationships among keywords, and image evolution trends have received limited attention. Filling these gaps in the extant literature, based on tourist gaze theory, this study is the first to use Latent Dirichlet Allocation, text visualization, and topic evolution trend methods to explore the Dunhuang Mogao Grottoes’ image. Analyzing 22,371 reviews posted on tourism social networks, we find that (1) prominence, uniqueness, a rich culture, convenience, and enormous influence are five dimensions of the Dunhuang Mogao Grottoes’ image; (2) these dimension keywords display different cooccurrence relationships; and (3) the dimension evolution trends vary in direction and degree. Our study enriches existing literature and provides important practical implications for the destination marketing field.
{"title":"Revolution trend investigation of tourism destination image with machine learning","authors":"Xia Dong, Jianfeng Ma, Xiaoyu Zhang, Ahmed Shaalan, Qinyuan Chen, Shengyi Jia","doi":"10.1177/13567667231213152","DOIUrl":"https://doi.org/10.1177/13567667231213152","url":null,"abstract":"In tourism destination image research, topic modeling, mutual relationships among keywords, and image evolution trends have received limited attention. Filling these gaps in the extant literature, based on tourist gaze theory, this study is the first to use Latent Dirichlet Allocation, text visualization, and topic evolution trend methods to explore the Dunhuang Mogao Grottoes’ image. Analyzing 22,371 reviews posted on tourism social networks, we find that (1) prominence, uniqueness, a rich culture, convenience, and enormous influence are five dimensions of the Dunhuang Mogao Grottoes’ image; (2) these dimension keywords display different cooccurrence relationships; and (3) the dimension evolution trends vary in direction and degree. Our study enriches existing literature and provides important practical implications for the destination marketing field.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135291126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-07DOI: 10.1177/13567667231210591
Mingqiu Wei, Yi Li, Tong Zhang, Xuerui Liu
The active involvement of a massive number of tourists on social media such as TikTok may facilitate the popularity of the destination. However, there is an insufficient theoretical discussion on how tourists interact with TikTok, and further affects destination promotion. Based on the perspective of value co-creation theory, this study took Chongqing, China, as a case study location, exploring the phenomenon of value co-creation between tourists and TikTok. The findings reveal that the interaction between tourists and TikTok is a process of ritualized experience in three stages where tourists wander between real and imaginary, online and offline. It specifically includes “online faith formation,” “offline pilgrimage,” and “online preaching.” The interaction also results in a platform ecosystem composed of tourists, online users, TikTok, and the destination, enabling the generation of a tourist-centered and multi-dimensional value co-creation network, consisting of “attraction value co-creation,” “experience value co-creation,” and “flow value co-creation.” The co-created values jointly promote tourist experience, TikTok vitality, and destination image popularity. The proposed framework of value co-creation in destination promotion provides both theoretical and managerial implications.
{"title":"How values are co-created by tourists and TikTok that are conducive to destination promotion: Evidence from Chongqing","authors":"Mingqiu Wei, Yi Li, Tong Zhang, Xuerui Liu","doi":"10.1177/13567667231210591","DOIUrl":"https://doi.org/10.1177/13567667231210591","url":null,"abstract":"The active involvement of a massive number of tourists on social media such as TikTok may facilitate the popularity of the destination. However, there is an insufficient theoretical discussion on how tourists interact with TikTok, and further affects destination promotion. Based on the perspective of value co-creation theory, this study took Chongqing, China, as a case study location, exploring the phenomenon of value co-creation between tourists and TikTok. The findings reveal that the interaction between tourists and TikTok is a process of ritualized experience in three stages where tourists wander between real and imaginary, online and offline. It specifically includes “online faith formation,” “offline pilgrimage,” and “online preaching.” The interaction also results in a platform ecosystem composed of tourists, online users, TikTok, and the destination, enabling the generation of a tourist-centered and multi-dimensional value co-creation network, consisting of “attraction value co-creation,” “experience value co-creation,” and “flow value co-creation.” The co-created values jointly promote tourist experience, TikTok vitality, and destination image popularity. The proposed framework of value co-creation in destination promotion provides both theoretical and managerial implications.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"44 186","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135540146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-07DOI: 10.1177/13567667231211349
Jinkyung Jenny Kim, Engdu Gebrewold Weldesenbet, Seongseop (Sam) Kim, Ermias Kifle Gedecho, Heesup Han, Juhea Hong
This study aimed to re-assess customers’ reactions to hotel room amenities over the pandemic. We compared the importance of room amenities between the pre-pandemic and pandemic periods, and examined the relative role of hedonic and functional amenities on customer satisfaction, which subsequently affects behavioral intentions. Based on the quantitative data analytics, this study confirmed that in-room amenities have become more salient components for today's customers: particularly protective measures, safety tools, and recreational goods. In addition, this study determined how each facet of the in-room amenities exerted an influence on customer satisfaction, and subsequently on behavioral intentions. This empirical evidence generated several implications for academia and practitioners.
{"title":"Re-assessing hotel room performance before and during the pandemic","authors":"Jinkyung Jenny Kim, Engdu Gebrewold Weldesenbet, Seongseop (Sam) Kim, Ermias Kifle Gedecho, Heesup Han, Juhea Hong","doi":"10.1177/13567667231211349","DOIUrl":"https://doi.org/10.1177/13567667231211349","url":null,"abstract":"This study aimed to re-assess customers’ reactions to hotel room amenities over the pandemic. We compared the importance of room amenities between the pre-pandemic and pandemic periods, and examined the relative role of hedonic and functional amenities on customer satisfaction, which subsequently affects behavioral intentions. Based on the quantitative data analytics, this study confirmed that in-room amenities have become more salient components for today's customers: particularly protective measures, safety tools, and recreational goods. In addition, this study determined how each facet of the in-room amenities exerted an influence on customer satisfaction, and subsequently on behavioral intentions. This empirical evidence generated several implications for academia and practitioners.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"48 208","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135540320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-26DOI: 10.1177/13567667231209514
Nada Eman, Noha Refaie
Egypt depends on tourism as a major contributor in its GDP. With the emerging role of social media in shaping consumer intentions, numerous research is still needed to help Egyptian destinations employ new media to affect tourists’ intentions to visit Egypt and its emerging destinations such as El Fayoum. This research aims to investigate the relationship between content and source of Instagram posts, and El Fayoum destination perception and visiting intention. Quantitative research was conducted through collecting and analysing 482 online surveys from Instagram users. Results revealed that credibility and quality of content influence destination perception and visiting intention. Content valence influences destination perception but not visiting intention. Trusting the source, their expertise and attractiveness influence destination perception and visiting intention. Destination perception mediation effect varied between source and visiting intention. This research contributes to tourism marketing literature by investigating interrelationships between content and source of the Instagram posts, destination perception and visiting intention as those research constructs that were previously neglected for destinations such as El Fayoum. Our findings are expected to aid decision makers in tourism marketing in Egypt especially El Fayoum.
{"title":"The effect of Instagram posts on tourists’ destination perception and visiting intention","authors":"Nada Eman, Noha Refaie","doi":"10.1177/13567667231209514","DOIUrl":"https://doi.org/10.1177/13567667231209514","url":null,"abstract":"Egypt depends on tourism as a major contributor in its GDP. With the emerging role of social media in shaping consumer intentions, numerous research is still needed to help Egyptian destinations employ new media to affect tourists’ intentions to visit Egypt and its emerging destinations such as El Fayoum. This research aims to investigate the relationship between content and source of Instagram posts, and El Fayoum destination perception and visiting intention. Quantitative research was conducted through collecting and analysing 482 online surveys from Instagram users. Results revealed that credibility and quality of content influence destination perception and visiting intention. Content valence influences destination perception but not visiting intention. Trusting the source, their expertise and attractiveness influence destination perception and visiting intention. Destination perception mediation effect varied between source and visiting intention. This research contributes to tourism marketing literature by investigating interrelationships between content and source of the Instagram posts, destination perception and visiting intention as those research constructs that were previously neglected for destinations such as El Fayoum. Our findings are expected to aid decision makers in tourism marketing in Egypt especially El Fayoum.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135013373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：