Pub Date : 2024-08-07DOI: 10.1177/13567667241264840
Effie Steriopoulos, John Hall, Leonie Lockstone-Binney, Marion Steel, Ho Yin Wong
This study explores the heritage brand experience of the consumer and the journey from brand knowledge to loyalty in the context of a transformative brand experience (TBE). A phenomenological approach was adopted to explore meanings of the transformative experience in respect of visitor motives, authenticity, emotional engagement, and brand equity. Interview data obtained from 46 consumers of a heritage brand are supported by photographs, images and participants’ journal writings that offer valuable insights into TBE. The findings revealed that key elements of TBE influence consumers’ relationship with the heritage brand, and that the TBE influences the pathway towards loyalty. This study proposes a TBE model that explains the consumer pathway from brand knowledge towards brand loyalty when consumers engage with heritage brands during transformative experiences. By exploring consumer-based brand equity in tourism heritage experiences, the model contributes to theory related to the domains of heritage branding and tourist experience.
{"title":"Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives","authors":"Effie Steriopoulos, John Hall, Leonie Lockstone-Binney, Marion Steel, Ho Yin Wong","doi":"10.1177/13567667241264840","DOIUrl":"https://doi.org/10.1177/13567667241264840","url":null,"abstract":"This study explores the heritage brand experience of the consumer and the journey from brand knowledge to loyalty in the context of a transformative brand experience (TBE). A phenomenological approach was adopted to explore meanings of the transformative experience in respect of visitor motives, authenticity, emotional engagement, and brand equity. Interview data obtained from 46 consumers of a heritage brand are supported by photographs, images and participants’ journal writings that offer valuable insights into TBE. The findings revealed that key elements of TBE influence consumers’ relationship with the heritage brand, and that the TBE influences the pathway towards loyalty. This study proposes a TBE model that explains the consumer pathway from brand knowledge towards brand loyalty when consumers engage with heritage brands during transformative experiences. By exploring consumer-based brand equity in tourism heritage experiences, the model contributes to theory related to the domains of heritage branding and tourist experience.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"89 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141936279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-07DOI: 10.1177/13567667241269056
Zengxian Liang, Siqing Su, Yujie Sun, Hui Luo
Previous research has shed light on how monetary promotions affect visitors’ purchase intentions, leading many theme parks to adopt these strategies. Yet, with different promotion frequencies and original prices, the effectiveness of these promotions may diverge. Utilizing three experimental studies, this research demonstrates that perceived value fully mediates the significant impact of monetary promotions on purchase intentions. Original price moderates this effect, whereas the moderating role of promotion frequency was not significant. Specifically, for high-priced theme parks offering minimal discounts, “amount off” was preferred over “percentage off,” irrespective of promotion frequency. When original prices are low, the effectiveness of two promotional messages becomes indistinguishable. Both theoretical and managerial implications are further elaborated.
{"title":"Theme park visitors’ responses to monetary promotions: The moderating roles of promotion frequency and original price","authors":"Zengxian Liang, Siqing Su, Yujie Sun, Hui Luo","doi":"10.1177/13567667241269056","DOIUrl":"https://doi.org/10.1177/13567667241269056","url":null,"abstract":"Previous research has shed light on how monetary promotions affect visitors’ purchase intentions, leading many theme parks to adopt these strategies. Yet, with different promotion frequencies and original prices, the effectiveness of these promotions may diverge. Utilizing three experimental studies, this research demonstrates that perceived value fully mediates the significant impact of monetary promotions on purchase intentions. Original price moderates this effect, whereas the moderating role of promotion frequency was not significant. Specifically, for high-priced theme parks offering minimal discounts, “amount off” was preferred over “percentage off,” irrespective of promotion frequency. When original prices are low, the effectiveness of two promotional messages becomes indistinguishable. Both theoretical and managerial implications are further elaborated.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"77 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141936277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-06DOI: 10.1177/13567667241268650
Xiaoting Chi, Seongseop (Sam) Kim, Amare Yaekob Chiriko, Heesup Han, Xin Cheng, Bo Meng, Jinkyung Jenny Kim
Ethical concerns about animal-based tourism are raising ongoing attention from the international community, and investigation of tourists’ ethically responsible behaviors in animal eco-tourism is limited. This study investigated the formation of ethically responsible behaviors by integrating constituents from the value-belief-norm (VBN) theory, the norm-activation model (NAM), and the theory of planned behavior (TPB), including biospheric value, altruistic value, ethical beliefs, awareness of ethical issues, ascribed responsibility, personal norm, attitude, social norm, and behavioral intentions with regard to animal-based tourism. The cultural involvement of Confucian harmony and media coverage were found to positively influence awareness of ethical issues. The proposed research framework was further optimized by identifying a moderator, described as perceptions of animal protection. Methodologically, along with structural equation modeling (SEM) analysis, this study also used fuzzy-set qualitative comparative analysis (fsQCA) to evaluate asymmetric configurations (causal recipes) and necessary conditions for predicting different levels of behavioral intentions in animal-based tourism.
{"title":"Tourists’ ethically responsible participation in animal-based tourism: A configurational impact assessment","authors":"Xiaoting Chi, Seongseop (Sam) Kim, Amare Yaekob Chiriko, Heesup Han, Xin Cheng, Bo Meng, Jinkyung Jenny Kim","doi":"10.1177/13567667241268650","DOIUrl":"https://doi.org/10.1177/13567667241268650","url":null,"abstract":"Ethical concerns about animal-based tourism are raising ongoing attention from the international community, and investigation of tourists’ ethically responsible behaviors in animal eco-tourism is limited. This study investigated the formation of ethically responsible behaviors by integrating constituents from the value-belief-norm (VBN) theory, the norm-activation model (NAM), and the theory of planned behavior (TPB), including biospheric value, altruistic value, ethical beliefs, awareness of ethical issues, ascribed responsibility, personal norm, attitude, social norm, and behavioral intentions with regard to animal-based tourism. The cultural involvement of Confucian harmony and media coverage were found to positively influence awareness of ethical issues. The proposed research framework was further optimized by identifying a moderator, described as perceptions of animal protection. Methodologically, along with structural equation modeling (SEM) analysis, this study also used fuzzy-set qualitative comparative analysis (fsQCA) to evaluate asymmetric configurations (causal recipes) and necessary conditions for predicting different levels of behavioral intentions in animal-based tourism.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"120 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141936281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-06DOI: 10.1177/13567667241268725
Garima Malik, Piyush Sharma, Debasis Pradhan
Gamification has become one of the most effective ways to generate customer engagement. However, there needs to be more structured research on the drivers of the adoption and sustained use of gamification in travel and tourism research. Drawing upon the uses and gratifications theory and the technology acceptance model, this research examines the individual motivational drivers for adopting gamification in the context of tourism services. We employed a combination of partial least squares—structural equation modeling and fuzzy set qualitative comparative analysis on the data gathered from 680 users of various online travel agencies. Our findings show that individual motivational dimensions of uses and gratifications significantly influence perceived usefulness and ease of use in gamified marketing activities. Our analysis demonstrates five configurations leading to a high level of adoption of gamified marketing activities. This study extends the use of gamification in the tourism industry, offering insights into enhancing customer motivations for adopting and effectively utilizing game mechanics and dynamics in marketing activities. Furthermore, through a novel framework, this study advances the uses and gratification theory at the intersection of gamification research and tourism literature.
{"title":"Leveraging gamification for tourism marketing activities: Toward a comprehensive conceptual model","authors":"Garima Malik, Piyush Sharma, Debasis Pradhan","doi":"10.1177/13567667241268725","DOIUrl":"https://doi.org/10.1177/13567667241268725","url":null,"abstract":"Gamification has become one of the most effective ways to generate customer engagement. However, there needs to be more structured research on the drivers of the adoption and sustained use of gamification in travel and tourism research. Drawing upon the uses and gratifications theory and the technology acceptance model, this research examines the individual motivational drivers for adopting gamification in the context of tourism services. We employed a combination of partial least squares—structural equation modeling and fuzzy set qualitative comparative analysis on the data gathered from 680 users of various online travel agencies. Our findings show that individual motivational dimensions of uses and gratifications significantly influence perceived usefulness and ease of use in gamified marketing activities. Our analysis demonstrates five configurations leading to a high level of adoption of gamified marketing activities. This study extends the use of gamification in the tourism industry, offering insights into enhancing customer motivations for adopting and effectively utilizing game mechanics and dynamics in marketing activities. Furthermore, through a novel framework, this study advances the uses and gratification theory at the intersection of gamification research and tourism literature.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"22 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141936280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Research on visual attention and perceived crowding in culture-oriented tourism destinations remains scant. This study examines the effects of varying environmental stimuli on tourists’ visual attention to cultural landscapes. Eye-tracking experiments and self-reported surveys were used to collect data ( n = 50). Participants were asked to view photos presenting varying environmental stimuli (e.g. crowding, mask-wearing measurement, etc.) in two culture-oriented tourism destinations (indoor and outdoor culture-oriented tourism destinations), followed by a questionnaire survey. Findings revealed that tourists paid more attention to the human crowds than cultural landscape when social density increased. Perceived crowding was significantly influenced by visual attention to cultural landscapes in both indoor and outdoor tourism destinations, with more silent effects in indoor settings. The findings of this study extend the normative theory of crowding and dual-process theory, and provide practical insights to optimize design for cultural landscapes and facilities to minimize tourists’ perceived crowding in culture-oriented tourism destinations.
{"title":"Tourists’ visual attention to cultural landscapes under crowding stimuli: An eye-tracking approach","authors":"Mengqing Wang, Peizhe Li, Xiao Xiao, Honglei Zhang, Junyu Lu, Yuhua Xu","doi":"10.1177/13567667241268918","DOIUrl":"https://doi.org/10.1177/13567667241268918","url":null,"abstract":"Research on visual attention and perceived crowding in culture-oriented tourism destinations remains scant. This study examines the effects of varying environmental stimuli on tourists’ visual attention to cultural landscapes. Eye-tracking experiments and self-reported surveys were used to collect data ( n = 50). Participants were asked to view photos presenting varying environmental stimuli (e.g. crowding, mask-wearing measurement, etc.) in two culture-oriented tourism destinations (indoor and outdoor culture-oriented tourism destinations), followed by a questionnaire survey. Findings revealed that tourists paid more attention to the human crowds than cultural landscape when social density increased. Perceived crowding was significantly influenced by visual attention to cultural landscapes in both indoor and outdoor tourism destinations, with more silent effects in indoor settings. The findings of this study extend the normative theory of crowding and dual-process theory, and provide practical insights to optimize design for cultural landscapes and facilities to minimize tourists’ perceived crowding in culture-oriented tourism destinations.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"79 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141936287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-02DOI: 10.1177/13567667241268667
Bassam Samir Al-Romeedy, Heba Salah Zaki
Although impulsive buying (IB) has spread because of livestreaming, current knowledge on this topic is still relatively rare. Therefore, to understand the underlying mechanisms beyond this relationship, this study aims to investigate the effect of celebrity-endorsed travel livestreaming (CETLS) on consumers’ IB. Further, it explores the mediating roles of positive emotions (PEs) and trust (TS). Data were collected from members of travel groups on social media networks. PLS-SEM analysis of 584 valid responses was employed. The findings showed that CETLS significantly and positively affects consumers’ PEs, TS, and IB. Moreover, the findings depicted that PEs and TS mediates the link between CETLS and IB. This study provides a valuable perspective to explore tourists’ IB through CETLS. Further, it also advances knowledge of tourists’ IB by investigating the mediating role of PEs and TS.
{"title":"How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions","authors":"Bassam Samir Al-Romeedy, Heba Salah Zaki","doi":"10.1177/13567667241268667","DOIUrl":"https://doi.org/10.1177/13567667241268667","url":null,"abstract":"Although impulsive buying (IB) has spread because of livestreaming, current knowledge on this topic is still relatively rare. Therefore, to understand the underlying mechanisms beyond this relationship, this study aims to investigate the effect of celebrity-endorsed travel livestreaming (CETLS) on consumers’ IB. Further, it explores the mediating roles of positive emotions (PEs) and trust (TS). Data were collected from members of travel groups on social media networks. PLS-SEM analysis of 584 valid responses was employed. The findings showed that CETLS significantly and positively affects consumers’ PEs, TS, and IB. Moreover, the findings depicted that PEs and TS mediates the link between CETLS and IB. This study provides a valuable perspective to explore tourists’ IB through CETLS. Further, it also advances knowledge of tourists’ IB by investigating the mediating role of PEs and TS.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"52 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141881540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-02DOI: 10.1177/13567667241266968
Aijaz Ahmad Khaki, Tawseeq Ali Khan
The current study aims to identify the determinants that inspire hotels based in Jammu & Kashmir to employ social media marketing (SMA) to improve their performance in addition to the mediating influence of customer relationship management capabilities (CRMC). The study adopts a quantitative approach where data is gathered from 389 hotel managers/owners. Empirical validation of the theoretical model employing structural equation modelling with Smart-PLS4 is accomplished. The findings show that a hotel's adoption of SMA is influenced by perceived usefulness, perceived ease of use, cost-effectiveness, institutional pressure and structural assurance. Hotels’ acceptance of SMA improves their performance significantly, with CRMC having a partial mediating effect.
本研究旨在确定促使查谟和克什米尔地区酒店采用社交媒体营销（SMA）提高业绩的决定因素，以及客户关系管理能力（CRMC）的中介影响。研究采用定量方法，从 389 名酒店经理/业主处收集数据。利用 Smart-PLS4 的结构方程模型对理论模型进行了经验验证。研究结果表明，酒店采用 SMA 受感知有用性、感知易用性、成本效益、制度压力和结构保证的影响。酒店对 SMA 的接受能显著提高其绩效，而 CRMC 具有部分中介效应。
{"title":"Social media marketing and its influence on the hotel performance: Mediating role of customer relationship management capabilities","authors":"Aijaz Ahmad Khaki, Tawseeq Ali Khan","doi":"10.1177/13567667241266968","DOIUrl":"https://doi.org/10.1177/13567667241266968","url":null,"abstract":"The current study aims to identify the determinants that inspire hotels based in Jammu & Kashmir to employ social media marketing (SMA) to improve their performance in addition to the mediating influence of customer relationship management capabilities (CRMC). The study adopts a quantitative approach where data is gathered from 389 hotel managers/owners. Empirical validation of the theoretical model employing structural equation modelling with Smart-PLS4 is accomplished. The findings show that a hotel's adoption of SMA is influenced by perceived usefulness, perceived ease of use, cost-effectiveness, institutional pressure and structural assurance. Hotels’ acceptance of SMA improves their performance significantly, with CRMC having a partial mediating effect.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"1 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141881572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-02DOI: 10.1177/13567667241267306
Nuno Sousa, Elisa Alén, Nieves Losada, Miguel Melo
Virtual reality (VR) has emerged as a powerful promotional tool in tourism, providing consumers immersive and engaging experiences. However, its specific impact on the wine tourism sector remains underexamined. This study aims to both investigate and convincingly highlight the promotional influence of VR on the intention to visit wine tourism destinations. By providing an immersive VR experience to 405 participants, our research revealed that the quality of VR experiences is essential for generating consumer satisfaction. More crucially, we found that wine tourists’ satisfaction with VR experiences plays a crucial role in motivating them to visit a destination. Our results not only fill a gap in understanding the impact of VR on wine tourist behaviour but also offer valuable insights for marketing professionals and companies in the sector. This study emphasises the critical need for enjoyable, high-quality and satisfying VR experiences to catalyse the intention to visit. In doing so, we contribute to academic knowledge and provide practical guidance for the industry, highlighting VR's effectiveness as a promotional strategy in wine tourism. This research is not merely an exploration but a compelling defense of VR's transformative influence on wine tourist behaviour.
{"title":"Virtual reality in wine tourism: Immersive experiences for promoting travel destinations","authors":"Nuno Sousa, Elisa Alén, Nieves Losada, Miguel Melo","doi":"10.1177/13567667241267306","DOIUrl":"https://doi.org/10.1177/13567667241267306","url":null,"abstract":"Virtual reality (VR) has emerged as a powerful promotional tool in tourism, providing consumers immersive and engaging experiences. However, its specific impact on the wine tourism sector remains underexamined. This study aims to both investigate and convincingly highlight the promotional influence of VR on the intention to visit wine tourism destinations. By providing an immersive VR experience to 405 participants, our research revealed that the quality of VR experiences is essential for generating consumer satisfaction. More crucially, we found that wine tourists’ satisfaction with VR experiences plays a crucial role in motivating them to visit a destination. Our results not only fill a gap in understanding the impact of VR on wine tourist behaviour but also offer valuable insights for marketing professionals and companies in the sector. This study emphasises the critical need for enjoyable, high-quality and satisfying VR experiences to catalyse the intention to visit. In doing so, we contribute to academic knowledge and provide practical guidance for the industry, highlighting VR's effectiveness as a promotional strategy in wine tourism. This research is not merely an exploration but a compelling defense of VR's transformative influence on wine tourist behaviour.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"152 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141881425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-31DOI: 10.1177/13567667241257713
Bo Meng, Na Xing
Toy tourism is an emerging tourism development in which tourists and toys can gain interactive and well-being experiences at travel destinations. However, few studies have examined the process of how this can be accomplished through toy tourism activities. By using self-congruence theory and self-construal as a theoretical basis, the study results ( n = 254) demonstrate that the value creation process in toy tourism is an interactive process achieved by integrating destination variables (i.e., congruence among toys, tourists, and tourism destinations) and personal trait variables (i.e., self-construal). Furthermore, such co-creation mechanisms illustrate contributions to the toy tourists’ well-being (i.e., self-expressiveness) and its outcomes (i.e., self-identity and storytelling). This study provides theoretical insights into well-being formation by examining relationships between tourist, destination, and toys through toy tourism activities. Moreover, it provides useful practical implications for toy tourism-related industries.
{"title":"Toy tourism: Exploring the co-creating roles of toy-tourist-destination congruence and self-construal in creating well-being and its outcomes","authors":"Bo Meng, Na Xing","doi":"10.1177/13567667241257713","DOIUrl":"https://doi.org/10.1177/13567667241257713","url":null,"abstract":"Toy tourism is an emerging tourism development in which tourists and toys can gain interactive and well-being experiences at travel destinations. However, few studies have examined the process of how this can be accomplished through toy tourism activities. By using self-congruence theory and self-construal as a theoretical basis, the study results ( n = 254) demonstrate that the value creation process in toy tourism is an interactive process achieved by integrating destination variables (i.e., congruence among toys, tourists, and tourism destinations) and personal trait variables (i.e., self-construal). Furthermore, such co-creation mechanisms illustrate contributions to the toy tourists’ well-being (i.e., self-expressiveness) and its outcomes (i.e., self-identity and storytelling). This study provides theoretical insights into well-being formation by examining relationships between tourist, destination, and toys through toy tourism activities. Moreover, it provides useful practical implications for toy tourism-related industries.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"43 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141193098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-06DOI: 10.1177/13567667241252868
{"title":"Corrigendum to “[How about meeting Fernando Pessoa? A journey into hotel brand anthropomorphism and personality on social media]”","authors":"","doi":"10.1177/13567667241252868","DOIUrl":"https://doi.org/10.1177/13567667241252868","url":null,"abstract":"","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"117 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140887504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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