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Understanding gay tourists’ involvement and loyalty towards Thailand: The perspective of motivation-opportunity-ability 理解同性恋游客对泰国的参与和忠诚:动机-机会-能力的视角
IF 5.1 3区 管理学 Q1 BUSINESS Pub Date : 2023-01-02 DOI: 10.1177/13567667221147318
Xinyi Liu, Xiao Fu, Yue Yuan, Zhiyong Li, Chattharika Suknuch
Gay tourists are increasingly important for destination segment marketing, but little attention has been paid to gay tourism in Asian destinations. This research focuses on the internal and external factors of gay travelers that make them travel in Thailand and explores their interactions with destination loyalty. We first conduct semi-structured interviews to explore the motivation, opportunity and ability (MOA) of gay tourists traveling to Thailand and then integrate the concepts of involvement and loyalty into MOA theory to explain destination loyalty formation using structural equation modeling (SEM). The results indicate that gay men's travel motivation and ability have positive relationships with their destination involvement and destination loyalty, while their travel opportunity has a positive relationship only with their destination loyalty. Additionally, gay men's destination involvement positively influences their destination loyalty. These findings provide valuable practical implications for developing gay destinations and promoting gay tourism in Asia.
同性恋游客在目的地细分市场营销中越来越重要,但亚洲目的地的同性恋旅游却很少受到关注。本研究关注同性恋旅行者在泰国旅行的内部和外部因素,并探讨他们与目的地忠诚度的互动。我们首先进行半结构化访谈,探讨同性恋游客前往泰国旅游的动机、机会和能力(MOA),然后将参与和忠诚的概念融入MOA理论,使用结构方程模型(SEM)解释目的地忠诚的形成。研究结果表明,男同性恋的旅行动机和能力与目的地参与度和目的地忠诚度呈正相关,而他们的旅行机会仅与目的地忠诚度呈正相关。此外,男同性恋的目的地参与对他们的目的地忠诚度有积极影响。这些发现为在亚洲开发同性恋目的地和促进同性恋旅游提供了宝贵的实际意义。
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引用次数: 1
Investigating metaverse marketing for travel and tourism 调查旅游和旅游业的虚拟市场营销
IF 5.1 3区 管理学 Q1 BUSINESS Pub Date : 2022-12-21 DOI: 10.1177/13567667221145715
S. Tsai
The metaverse, defined as an interoperated persistent network of shared virtual environments, engenders perception of holistic presence for audiences through avatar embodiment as well as psychological and physiological immersion in synchronous interaction with other agents and objects. Metaverse tours is a newly emerged phenomenon requiring deepened understanding in the travel and tourism industry. The current study, applying pertinent concepts of enactive cognition and positive psychology, proposes and verifies a theoretical framework. As the research result suggests, concomitant effect exercised by perception of holistic presence containing subdimensions of spatial-presence, social-presence, and self-presence alongside holistic happiness comprising hedonia and eudaimonia serves to reinforce actual visit intention towards a tourism destination in the metaverse context. The current study contributes to explicating an effective avenue conducive to bringing out optimal impact of metaverse tours for travel and tourism marketing.
虚拟世界被定义为一个共享虚拟环境的互操作持久网络,通过化身以及与其他代理和对象同步交互的心理和生理沉浸,为观众带来整体存在感。虚拟世界旅游是旅游行业中出现的一种需要深入了解的新现象。本研究运用动作认知和积极心理学的相关概念,提出并验证了一个理论框架。研究结果表明,包含空间在场、社会在场和自我在场等子维度的整体在场感与包括享乐和快乐在内的整体幸福感所产生的伴随效应有助于增强游客在虚拟情境下对旅游目的地的实际访问意愿。本研究旨在为旅游与旅游营销提供一条有效的途径,有助于发挥虚拟旅游的最佳效应。
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引用次数: 18
Tourists’ selfies storytelling: Preferences, intentions, and concerns for practise in the tourism and hospitality industry 游客自拍叙事:旅游和酒店业实践的偏好、意图和关注点
IF 5.1 3区 管理学 Q1 BUSINESS Pub Date : 2022-12-18 DOI: 10.1177/13567667221145712
Abdallah M. Elshaer, Rong Huang, Asmaa M. Marzouk
Photography has recently received significant academic interest as a popular tourist activity. However, tourist selfie practises have not yet been thoroughly examined by tourism scholars. This study aimed to investigate tourist selfies storytelling and to determine if tourists'selfies at tourist destinations reveal specific aspects of the host destination, implying an embodiment of particular preferences, intentions, and motivations. In this study, an exploratory analysis employing a two-step qualitative approach was conducted. A semiotic analysis of 317 tourist selfie photos and two phases of in-depth interviews with eleven tourists visiting Egypt on a 7-day packaged tour were used. The findings reveal that tourists prefer to capture host communities’ appearance and attributes in their selfies for different motivations and intentions. Intentions regarding impressions, advertisements, suggestions, and descriptions for these attributes were the intentions that shaped the tourists’ selfie practise. This study contributes to our understanding of the content of travel-related selfies and tourist behaviour at destinations. It proposes management implications to assist tourism and hospitality professionals in engaging with and profiting from tourists’ selfies practise.
摄影作为一种受欢迎的旅游活动,最近受到了学术界的极大关注。然而,旅游学者还没有对游客的自拍行为进行彻底的研究。本研究旨在调查游客自拍故事,并确定游客在旅游目的地的自拍是否揭示了东道国的特定方面,暗示了特定偏好、意图和动机的体现。在本研究中,采用两步定性方法进行了探索性分析。对317张游客自拍照片进行符号学分析,并对11名参加为期7天的埃及旅行团的游客进行了两阶段的深度访谈。调查结果显示,出于不同的动机和意图,游客更喜欢在自拍中捕捉东道国的外观和属性。关于印象、广告、建议和描述这些属性的意图是塑造游客自拍行为的意图。这项研究有助于我们理解旅游相关自拍的内容和游客在目的地的行为。它提出了管理影响,以帮助旅游和酒店专业人员参与并从游客的自拍实践中获利。
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引用次数: 0
Value creation in wine tourism – an exploration through deep neural networks 葡萄酒旅游的价值创造——通过深度神经网络的探索
IF 5.1 3区 管理学 Q1 BUSINESS Pub Date : 2022-12-01 DOI: 10.1177/13567667221140605
Daniel Gao, Haiyang Xia, Weiling Deng, Birgit Muskat, Gang Li, Rob Law
The aim of this paper is to explore what aspects create experiential value for wine tourists. We synthesize the extant literature into four dimensions for wine tourism value creation, namely, product-related aspects; sensory and affective experiential aspects; cognitive, educational experiential aspects; and social-relational experiential value-creating aspects. So far, most studies merely discuss product-related aspects whilst insights on experiential value are less known. Using online review data from wine tourists in Australia, we develop a novel deep neural network-based framework using an innovative AI-based exploratory design. Results of the case study reveal that in addition to product-related aspects, sensory-and education-related experiential aspects are also highly important for value creation in wine tourism. Theoretical and practical implications, as well as ideas for future research are discussed.
本文的目的是探讨葡萄酒旅游者在哪些方面创造体验价值。我们将现存文献综合为葡萄酒旅游价值创造的四个维度,即产品相关方面;感官和情感体验方面;认知、教育经验方面;以及社会关系体验价值创造方面。到目前为止,大多数研究只讨论与产品相关的方面,而对体验价值的见解却鲜为人知。利用来自澳大利亚葡萄酒游客的在线评论数据,我们使用创新的基于人工智能的探索性设计开发了一个新的基于深度神经网络的框架。案例研究结果表明,除了与产品相关的方面,与感官和教育相关的体验方面对葡萄酒旅游的价值创造也非常重要。讨论了理论和实践意义,以及对未来研究的想法。
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引用次数: 1
Planned or unplanned? Understanding the shopping behaviors and experiences of tourists 计划内还是计划外?了解游客的购物行为和体验
IF 5.1 3区 管理学 Q1 BUSINESS Pub Date : 2022-12-01 DOI: 10.1177/13567667221142056
Eunsoo Baek, Sangwon Park
As borders reopen after years of lockdown due to the pandemic, the tourism economy is recovering and creating a wave of consumer demand. Travelers are expected to be more conscious of planning a trip and embarking to a destination. Therefore, it is necessary to comprehensively understand tourist behaviors. This study proposes the concept of planned and unplanned tourist shoppers, based on whether shopping is a primary trip goal for travelers. The findings reveal that shopping and experiences vary by tourist shopper types. This study provides a novel insight into destination marketing for tourist shoppers.
随着边境在疫情封锁多年后重新开放,旅游经济正在复苏,并创造了一波消费需求。旅行者应该更有意识地计划旅行和前往目的地。因此,有必要全面了解旅游者的行为。本研究基于购物是否是旅行者的主要旅行目标,提出了有计划和无计划的游客购物者的概念。调查结果显示,不同类型的游客购物和体验各不相同。这项研究为旅游消费者的目的地营销提供了一个新的视角。
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引用次数: 0
When Virtual Reality meets destination marketing: The mediating role of presences between vividness and user responses 当虚拟现实与目的地营销相遇:存在在生动性和用户反应之间的中介作用
IF 5.1 3区 管理学 Q1 BUSINESS Pub Date : 2022-11-28 DOI: 10.1177/13567667221141414
Chris Zhu, Don Chi Wai Wu, Yan Lu, L. Fong, Lena Silin She
Virtual Reality (VR) has been widely adopted by destination marketing organizations (DMOs) to promote a destination. However, the existing literature lacks a solid theoretical foundation to interpret the phenomenon of VR experience. To address this research gap, this study aims to advance our understanding of how two distinct presences (telepresence and sense of presence) are formed and how they influence user responses after VR experience. A theoretical framework was proposed including vividness, sense of presence, telepresence, satisfaction, and intention to visit. According to the findings, two distinct presences mediate the positive relationship between vividness and satisfaction, and consequently intention. Additionally, theoretical and managerial insights are provided.
虚拟现实(VR)已被目的地营销组织(DMO)广泛采用来推广目的地。然而,现有文献缺乏坚实的理论基础来解释VR体验现象。为了填补这一研究空白,本研究旨在加深我们对两种不同存在(远程呈现和存在感)是如何形成的,以及它们如何影响VR体验后的用户反应的理解。提出了一个理论框架,包括生动性、存在感、临场感、满意度和访问意向。根据研究结果,两种不同的存在介导了生动性和满足感之间的积极关系,进而介导了意图。此外,还提供了理论和管理方面的见解。
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引用次数: 3
Exploring memorable tourism experiences of senior tourists: An embodied cognitive perspective 老年游客难忘旅游体验探索:具身认知视角
IF 5.1 3区 管理学 Q1 BUSINESS Pub Date : 2022-11-16 DOI: 10.1177/13567667221139281
Jing Huang, Yanjun Chen, Jingna Wang, Danpu Xing
Memorable tourism experiences (MTEs) play an essential role in decision-making and revisit intentions. However, extant studies have provided limited investigation of MTEs in different groups, especially senior tourists. Thus, following embodied cognition theory, this research explores the components of senior tourists’ memorable experiences (SMTEs) with an emphasis on their body characteristics and uniqueness. Through in-depth interviews with 26 senior tourists in China, the findings show that SMTEs are the result of embodied, situational and cognitive interaction, which are related to sensory enjoyment, embodied barriers, emotional experiences, identity, control and serendipity. Interestingly, our study finds two types of interaction between sensory enjoyment and embodied barriers on shaping memory, discovering the positive role of seniors’ body state on shaping SMTEs. Findings also provide academic and practical implications to help understand senior tourists from a new perspective.
令人难忘的旅游体验在旅游决策和再游意向中起着至关重要的作用。然而,现有的研究对不同群体,特别是老年游客的mte进行了有限的调查。因此,本研究以具身认知理论为基础,探讨老年游客难忘体验的构成要素,重点关注老年游客的身体特征和独特性。通过对26名中国老年游客的深度访谈,研究结果表明,中小企业旅游是身具、情境和认知互动的结果,这些互动与感官享受、身具障碍、情感体验、身份、控制和偶然性有关。有趣的是,我们的研究发现感官享受和具身障碍对记忆的形成有两种交互作用,发现老年人的身体状态对中小企业的形成有积极作用。研究结果也为从新的视角认识老年游客提供了理论和实践意义。
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引用次数: 0
K-Means segmentation of tourism accommodation based on the active use of websites: Its application to an emerging destination (extremadura, Spain) 基于网站积极使用的旅游住宿K-Means细分:其在新兴目的地(西班牙极端)的应用
IF 5.1 3区 管理学 Q1 BUSINESS Pub Date : 2022-11-09 DOI: 10.1177/13567667221117303
M. Sánchez-Rivero, M. C. Rodríguez-Rangel, Alejandro Ricci-Risquete
The management, maintenance and positioning of a website as a tool for information, promotion and marketing are necessary requirements for the regulated tourist accommodation of today. However, modern websites must go much further as they must also take into account the demands and needs of the 3.0 tourist Websites must therefore be operational (direct bookings, fast loading, adapted to mobile devices, …), informative (before, during and after the trip) and interactive (comments, evaluation of the experience, …). The aim of this study is to analyse the state of development of websites of tourist accommodation at a destination, the Spanish region of Extremadura, which aims to keep up with this technological revolution. To this end, a questionnaire was used to find out the characteristics of the websites (if they exist) of the entire population of “regulated” tourist accommodation in the region (1748 establishments). Based on the items included in this questionnaire and working exclusively with the subpopulation of accommodation with a website, three dimensions of evaluation of these websites were constructed: operability, informative capacity, and interaction. These three dimensions were used as segmentation variables to define a total of four clearly different groups or clusters of websites. The results obtained, using a k-means algorithm, confirm that tourist accommodation establishments in Extremadura have a lot of work to do if they are to increase the usefulness of their websites.
网站作为信息、推广和营销工具的管理、维护和定位是当今受监管的旅游住宿的必要要求。然而,现代网站必须走得更远,因为它们还必须考虑3.0旅游网站的需求。因此,网站必须是可操作的(直接预订、快速加载、适应移动设备、, …), 提供信息(在旅行之前、期间和之后)和互动(评论、体验评估、, …). 本研究的目的是分析西班牙埃斯特雷马杜拉地区旅游住宿网站的发展状况,该地区旨在跟上这场技术革命的步伐。为此,使用了一份调查问卷来了解该地区“受监管”旅游住宿的全体人口(1748家机构)的网站(如果存在)的特征。基于本问卷中包含的项目,并专门与网站住宿的亚群体合作,构建了对这些网站的三个维度的评估:可操作性、信息能力和互动性。这三个维度被用作细分变量,以定义总共四个明显不同的网站组或集群。使用k-means算法获得的结果证实,如果埃斯特雷马杜拉的旅游住宿机构要提高其网站的有用性,他们还有很多工作要做。
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引用次数: 1
Exploring tourist interaction from user-generated content: Topic analysis and content analysis 从用户生成内容探索旅游互动:主题分析与内容分析
IF 5.1 3区 管理学 Q1 BUSINESS Pub Date : 2022-11-08 DOI: 10.1177/13567667221135196
Qiang Yan, Ting Jiang, Simin Zhou, Xiaoyan Zhang
This study aimed to identify the interaction actors, experiences, and results of tourists during their travels. Latent Dirichlet Allocation theme analysis was used to identify different themes in 9...
本研究旨在了解游客在旅游过程中的互动行为、互动体验和互动结果。潜在Dirichlet分配主题分析用于识别不同主题的9…
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引用次数: 0
An extended stimulus-organism-response model of Hanfu experience in cultural heritage tourism 文化遗产旅游汉服体验的扩展刺激-机体-反应模型
IF 5.1 3区 管理学 Q1 BUSINESS Pub Date : 2022-11-04 DOI: 10.1177/13567667221135197
Hengyu Liu, Keun-Soo Park, Yuqian Wei
This article aims to explore an integrative model of authenticity, perceived value, flow experience, satisfaction, and destination loyalty based on the S-O-R theory framework. The proposed model was empirically tested in a field study with 358 respondents participating in the Xinguochao Hanfu festival held at a historical street in Changsha, China. The results indicate that there is a significant influence of authenticity on perceived value, but non-significant impacts on flow experience, and perceived value, flow experience and satisfaction are important antecedents in predicting destination loyalty in cultural heritage tourism. The current study contributes to analyzing the loyalty of cultural heritage tourist destinations and has insightful implications, which can be applied to other heritage tourism management.
本文旨在基于S-O-R理论框架,探索真实性、感知价值、流量体验、满意度和目的地忠诚度的综合模型。该模型在一项实地研究中进行了实证检验,358名受访者参加了在中国长沙一条历史街区举行的新国潮汉服节。结果表明,真实性对感知价值有显著影响,但对流动体验无显著影响,感知价值、流动体验和满意度是预测文化遗产旅游目的地忠诚度的重要前因。本研究有助于分析文化遗产旅游目的地的忠诚度,并具有深刻的启示,可应用于其他遗产旅游管理。
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引用次数: 6
期刊
Journal of Vacation Marketing
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