Pub Date : 2023-10-16DOI: 10.1177/13567667231206867
Nilsah Cavdar Aksoy, Nihal Yazici
People nowadays travel to a destination and then become a source of information about that destination. This study concentrated on the information-sharing behavior of individuals regarding destinations within the context of online brand advocacy. This study aims to investigate online brand advocacy behavior and provide an explanation for it using individual assessments of destination management, brand experience, and satisfaction. Using Amazon's Mechanical Turk, 657 participants were contacted online. Using partial least squares-structural equation modeling, the data were analyzed. The effects of destination management, destination brand experience, and destination satisfaction on online brand advocacy were empirically validated by the findings. The findings have significant implications for destination managers seeking to develop strong destination identities, as well as for tourism research, as they provide a novel method for examining destination branding.
{"title":"Online brand advocacy for destinations: The role of destination management, experience, and satisfaction","authors":"Nilsah Cavdar Aksoy, Nihal Yazici","doi":"10.1177/13567667231206867","DOIUrl":"https://doi.org/10.1177/13567667231206867","url":null,"abstract":"People nowadays travel to a destination and then become a source of information about that destination. This study concentrated on the information-sharing behavior of individuals regarding destinations within the context of online brand advocacy. This study aims to investigate online brand advocacy behavior and provide an explanation for it using individual assessments of destination management, brand experience, and satisfaction. Using Amazon's Mechanical Turk, 657 participants were contacted online. Using partial least squares-structural equation modeling, the data were analyzed. The effects of destination management, destination brand experience, and destination satisfaction on online brand advocacy were empirically validated by the findings. The findings have significant implications for destination managers seeking to develop strong destination identities, as well as for tourism research, as they provide a novel method for examining destination branding.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136078812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-12DOI: 10.1177/13567667231205065
Jose Torres-Pruñonosa, Alex Araujo Batlle, Javier De Esteban Curiel, Francisco Díez-Martín
We aim to map the intellectual structure of destination image (DI) research and its theoretical development in two longitudinal periods: firstly, from 2001 and before the outbreak of Covid-19 and approval of vaccines (2001–2020); and secondly, during Covid-19 (2021–2023). This is the first article to use co-citation analysis that focuses solely on DI, identifying the main clusters, intellectual turning points, and citation burst papers in this field. Studying bibliometrics pre- and during Covid-19 can help to understand the impact of the pandemic on research output and the shift in research focus. This methodology expands tourism science by recognising the intrinsic nature of DI from an evaluative and relational point of view. Co-citation refers to the cited not the citing papers. The results in the first period show: 1) theoretical background on DI associated with branding from Destination Management Organisations (DMO); 2) the components of DI and their relationship with visitor behaviour; 3) how the Internet and User-Generated Content (UGC) have become the main sources to perceive DI. Whereas, in the second period, two main shifts have been identified: 1) the impact of the pandemic on tourism and perceived travel risk; 2) the emergence of a new approach focusing on the engagement of people with the destination through life experiences. The conclusions could help suppliers, DMOs, and policymakers to understand the components of DI before and during the pandemic, as well as provide valuable insights for the tourism industry to adapt to the new normal.
{"title":"The intellectual structure of destination image research in tourism (2001–2023): Background, pre-pandemic overview, shifts during COVID-19 and implications for the future","authors":"Jose Torres-Pruñonosa, Alex Araujo Batlle, Javier De Esteban Curiel, Francisco Díez-Martín","doi":"10.1177/13567667231205065","DOIUrl":"https://doi.org/10.1177/13567667231205065","url":null,"abstract":"We aim to map the intellectual structure of destination image (DI) research and its theoretical development in two longitudinal periods: firstly, from 2001 and before the outbreak of Covid-19 and approval of vaccines (2001–2020); and secondly, during Covid-19 (2021–2023). This is the first article to use co-citation analysis that focuses solely on DI, identifying the main clusters, intellectual turning points, and citation burst papers in this field. Studying bibliometrics pre- and during Covid-19 can help to understand the impact of the pandemic on research output and the shift in research focus. This methodology expands tourism science by recognising the intrinsic nature of DI from an evaluative and relational point of view. Co-citation refers to the cited not the citing papers. The results in the first period show: 1) theoretical background on DI associated with branding from Destination Management Organisations (DMO); 2) the components of DI and their relationship with visitor behaviour; 3) how the Internet and User-Generated Content (UGC) have become the main sources to perceive DI. Whereas, in the second period, two main shifts have been identified: 1) the impact of the pandemic on tourism and perceived travel risk; 2) the emergence of a new approach focusing on the engagement of people with the destination through life experiences. The conclusions could help suppliers, DMOs, and policymakers to understand the components of DI before and during the pandemic, as well as provide valuable insights for the tourism industry to adapt to the new normal.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136012667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-10DOI: 10.1177/13567667231206694
Chunli Ji, Libo Yan
Based on the conception and dimensions of experiencescape proposed in a recent work, this study develops and validates a six-dimension scale of experiencescape in the context of integrated resorts in Macao. The validated dimensions include hospitality, the natural element, cultural proximity, social interaction, the multisensory element, and amenity. In contrast to previous studies focusing on certain aspects of integrated-resort experiences, this study provides a holistic understanding of the experiencescape. The scale of the integrated-resort experiencescape facilitates future research into the relationship between guests’ comprehensive experiences of integrated resorts and their corresponding behaviours and intentions. The theoretical and practical implications of the integrated-resort experiencescape scale are discussed.
{"title":"The experiencescape of integrated resorts in Macao: Scale development and validation","authors":"Chunli Ji, Libo Yan","doi":"10.1177/13567667231206694","DOIUrl":"https://doi.org/10.1177/13567667231206694","url":null,"abstract":"Based on the conception and dimensions of experiencescape proposed in a recent work, this study develops and validates a six-dimension scale of experiencescape in the context of integrated resorts in Macao. The validated dimensions include hospitality, the natural element, cultural proximity, social interaction, the multisensory element, and amenity. In contrast to previous studies focusing on certain aspects of integrated-resort experiences, this study provides a holistic understanding of the experiencescape. The scale of the integrated-resort experiencescape facilitates future research into the relationship between guests’ comprehensive experiences of integrated resorts and their corresponding behaviours and intentions. The theoretical and practical implications of the integrated-resort experiencescape scale are discussed.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136358353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-28DOI: 10.1177/13567667231202798
Lori S. Hoy, Brigitte Stangl, Nigel Morgan
Increases in dog guardianship and the demand for dog-friendly travel services present an opportunity for tourism providers, but this market can still be undervalued or taken for granted. A better understanding of the social behavior and experiences of traveling with dogs is required to discern what impacts guardians’ behavioral tendencies to travel with their dogs. Built on past literature and the reflective-impulsive model (RIM) of social behavior, a conceptual model was developed based on four social representations/perceptions (human–dog symbiotic relationship, dog well-being beliefs, information acquisition, and perceived risks) that influence guardians’ motivational orientation (intrinsic motivation) and behavioral tendencies (intention and behavioral schema) to travel with their dogs. A mixed methods design, with an online survey ( N = 611) to test the model using partial least squares structural equation modeling (PLS-SEM) and semi-structured interviews ( N = 34), was used to develop a better understanding of the social representations and experiences of guardians traveling with their dogs. Results from the quantitative analysis show that dog well-being beliefs had the strongest positive impact, while both dog well-being beliefs and information acquisition impacted motivation and behavioral tendencies. Perceived risks had a negative effect only on behavioral schema, while the human–dog symbiotic relationship required intrinsic motivation to drive behavioral patterns. Qualitative findings highlight the lived experiences of those traveling with their dogs, emphasizing that human and dog well-being and enjoyment are important to guardians, while issues persist with guardians finding adequate dog-friendly travel information and concerns regarding risks remain. Theoretical and managerial implications are provided.
{"title":"The social behavior of traveling with dogs: Drivers, behavioral tendencies, and experiences","authors":"Lori S. Hoy, Brigitte Stangl, Nigel Morgan","doi":"10.1177/13567667231202798","DOIUrl":"https://doi.org/10.1177/13567667231202798","url":null,"abstract":"Increases in dog guardianship and the demand for dog-friendly travel services present an opportunity for tourism providers, but this market can still be undervalued or taken for granted. A better understanding of the social behavior and experiences of traveling with dogs is required to discern what impacts guardians’ behavioral tendencies to travel with their dogs. Built on past literature and the reflective-impulsive model (RIM) of social behavior, a conceptual model was developed based on four social representations/perceptions (human–dog symbiotic relationship, dog well-being beliefs, information acquisition, and perceived risks) that influence guardians’ motivational orientation (intrinsic motivation) and behavioral tendencies (intention and behavioral schema) to travel with their dogs. A mixed methods design, with an online survey ( N = 611) to test the model using partial least squares structural equation modeling (PLS-SEM) and semi-structured interviews ( N = 34), was used to develop a better understanding of the social representations and experiences of guardians traveling with their dogs. Results from the quantitative analysis show that dog well-being beliefs had the strongest positive impact, while both dog well-being beliefs and information acquisition impacted motivation and behavioral tendencies. Perceived risks had a negative effect only on behavioral schema, while the human–dog symbiotic relationship required intrinsic motivation to drive behavioral patterns. Qualitative findings highlight the lived experiences of those traveling with their dogs, emphasizing that human and dog well-being and enjoyment are important to guardians, while issues persist with guardians finding adequate dog-friendly travel information and concerns regarding risks remain. Theoretical and managerial implications are provided.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135385691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-28DOI: 10.1177/13567667231201406
Sunil Sahadev, Andreas Seiler, Phil Scarf
Using data from 16,144 peer-to-peer properties in London, we study the impact of the two components of user-generated content – rating and sentiment – on occupancy rate. Our methodology is innovative because, firstly, we control for price variation when estimating these review-occupancy effects and secondly, we estimate interaction and curvilinear effects. We find that sentiment and rating have significant positive effects on occupancy rate; there is some evidence that sentiment and rating interact, one reinforcing the other; for a typical property among those analysed, an outstanding review increases occupancy by a fifth in relative terms. Thus, we interpret these associations as evidence that rating and sentiment signal value, and we estimate the strength of the signal in the peer-to-peer accommodation sector.
{"title":"The impact of review sentiments on occupancy: Evidence for signalling theory from peer-to-peer accommodation","authors":"Sunil Sahadev, Andreas Seiler, Phil Scarf","doi":"10.1177/13567667231201406","DOIUrl":"https://doi.org/10.1177/13567667231201406","url":null,"abstract":"Using data from 16,144 peer-to-peer properties in London, we study the impact of the two components of user-generated content – rating and sentiment – on occupancy rate. Our methodology is innovative because, firstly, we control for price variation when estimating these review-occupancy effects and secondly, we estimate interaction and curvilinear effects. We find that sentiment and rating have significant positive effects on occupancy rate; there is some evidence that sentiment and rating interact, one reinforcing the other; for a typical property among those analysed, an outstanding review increases occupancy by a fifth in relative terms. Thus, we interpret these associations as evidence that rating and sentiment signal value, and we estimate the strength of the signal in the peer-to-peer accommodation sector.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135386013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-27DOI: 10.1177/13567667231203866
Berna Kirkulak-Uludag, Settar Ugur Kurt
It is both interesting and paradoxical that Turkey is the sixth most visited country in the world despite the increasing terror attacks in its territory and region. This article attempts to shed light on the tourism–terrorism nexus in Turkey. Using monthly data from 1990 to 2017, this study applies the Granger causality test and regression analysis. The findings show that tourists continue to visit Turkey despite the intense terror incidents. Only terrorist attacks in Istanbul and deaths from terror incidents deter tourists from visiting Turkey. When we delve deeply into the question of why tourists visit Turkey despite terror attacks, we figure out that the weak Turkish Lira has an incredibly significant impact on tourist arrivals. It is also worth noting that web searches about the security of Turkey have a significant and positive impact on tourists’ travel decisions. Finally, the findings reveal that the negative impact of the Russian Jet Crisis on tourist arrivals is larger than that of the July 15th Coup Attempt.
{"title":"Why would anyone visit a terror-affected place? A case of Turkey","authors":"Berna Kirkulak-Uludag, Settar Ugur Kurt","doi":"10.1177/13567667231203866","DOIUrl":"https://doi.org/10.1177/13567667231203866","url":null,"abstract":"It is both interesting and paradoxical that Turkey is the sixth most visited country in the world despite the increasing terror attacks in its territory and region. This article attempts to shed light on the tourism–terrorism nexus in Turkey. Using monthly data from 1990 to 2017, this study applies the Granger causality test and regression analysis. The findings show that tourists continue to visit Turkey despite the intense terror incidents. Only terrorist attacks in Istanbul and deaths from terror incidents deter tourists from visiting Turkey. When we delve deeply into the question of why tourists visit Turkey despite terror attacks, we figure out that the weak Turkish Lira has an incredibly significant impact on tourist arrivals. It is also worth noting that web searches about the security of Turkey have a significant and positive impact on tourists’ travel decisions. Finally, the findings reveal that the negative impact of the Russian Jet Crisis on tourist arrivals is larger than that of the July 15th Coup Attempt.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"101-102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135537811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-20DOI: 10.1177/13567667231200905
Yuanyuan Zong, Joseph S. Chen, Sheng-Hshiung Tsaur
Destination experiencescape is a multistakeholder marketing concept on the experiential components of the destination environment provided for tourists. However, limited studies have considered conceptualizing experiencescape from a multistakeholder perspective and proposed it at the destination level. This study aims to develop a valid scale to identify the components of destination experiencescape in the context of Hanfu tourism from a multistakeholder perspective. Through a rigid development procedure, a 26-item scale represented by seven dimensions entailing (1) cultural component, (2) social component, (3) sensory component, (4) destination hospitality cultural component, (5) functional component, (6) technological component, and (7) natural component was proven to have acceptable scale reliability and validity. The resultant scale is a practical assessment mechanism for designing a destination experiencescape for Hanfu tourism and a valuable reference for marketing on integrating costume-laden traveling into destinations.
{"title":"Destination experiencescape for Hanfu tourism: Scale development and validation","authors":"Yuanyuan Zong, Joseph S. Chen, Sheng-Hshiung Tsaur","doi":"10.1177/13567667231200905","DOIUrl":"https://doi.org/10.1177/13567667231200905","url":null,"abstract":"Destination experiencescape is a multistakeholder marketing concept on the experiential components of the destination environment provided for tourists. However, limited studies have considered conceptualizing experiencescape from a multistakeholder perspective and proposed it at the destination level. This study aims to develop a valid scale to identify the components of destination experiencescape in the context of Hanfu tourism from a multistakeholder perspective. Through a rigid development procedure, a 26-item scale represented by seven dimensions entailing (1) cultural component, (2) social component, (3) sensory component, (4) destination hospitality cultural component, (5) functional component, (6) technological component, and (7) natural component was proven to have acceptable scale reliability and validity. The resultant scale is a practical assessment mechanism for designing a destination experiencescape for Hanfu tourism and a valuable reference for marketing on integrating costume-laden traveling into destinations.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"178 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136312797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-16DOI: 10.1177/13567667231200273
Kuang Yu Chang, Edward CS Ku
This study examined the roles of community-related factors (participating companies’ support, resource preservation, and sociocultural exchange) in festival marketplaces in Taiwan. It assessed the factors that predict the impact of regional revitalization via tourism consumption. The study employed convenience sampling, a questionnaire survey of 627 employees working for participating companies attending the Taiwanese festival marketplace, and a structural equation modeling approach to analyze the research model. Festival marketplaces enhance a destination's image and are used in marketing strategies to shape its regional revitalization. Our findings confirm that the attractiveness of a festival marketplace indicates that resident participation helps attract tourists to a community and positively impacts regional revitalization. The festival marketplace is an element of event tourism and a regional revitalization strategy. The multiple identities of the participating companies’ employees act as bridges between companies and residents. This study demonstrates the significance of this finding.
{"title":"Achieving regional revitalization through festival marketplaces: The perspective of participating companies","authors":"Kuang Yu Chang, Edward CS Ku","doi":"10.1177/13567667231200273","DOIUrl":"https://doi.org/10.1177/13567667231200273","url":null,"abstract":"This study examined the roles of community-related factors (participating companies’ support, resource preservation, and sociocultural exchange) in festival marketplaces in Taiwan. It assessed the factors that predict the impact of regional revitalization via tourism consumption. The study employed convenience sampling, a questionnaire survey of 627 employees working for participating companies attending the Taiwanese festival marketplace, and a structural equation modeling approach to analyze the research model. Festival marketplaces enhance a destination's image and are used in marketing strategies to shape its regional revitalization. Our findings confirm that the attractiveness of a festival marketplace indicates that resident participation helps attract tourists to a community and positively impacts regional revitalization. The festival marketplace is an element of event tourism and a regional revitalization strategy. The multiple identities of the participating companies’ employees act as bridges between companies and residents. This study demonstrates the significance of this finding.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"159 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135307122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-11DOI: 10.1177/13567667231180994
Ho Young Yoon, Seung-Chul Yoo
The purpose of this research is to examine one of the most effective approaches for locating niche tourism attractions that varies by people, using a methodology that combines statistical analysis, deep learning visual image detection, and text mining. Using 30,013 posts with the hashtag #Seoul in English, the analysis focused on the Instagram posts’ time, dominant color, image visual content, and hashtag to identify niche tourism attractions. The analysis result shows that Instagram posts hashtag #Seoul that depicted “young women” and was uploaded in the evening with warm colors such as orange, yellow, and green received more “likes” than other postings. Furthermore, deep learning and text mining analysis were used to identify and forecast the actual image with the most likes in each sectoral domain, as classified by topic modeling, such as “young, woman, outdoor” and “table, plate, indoor.” Through these findings, this study identified niche hotspots of tourism attractions based on those destination image attributes in Instagram photos, which contributes to the popularity of Instagram postings. The methods and results will be particularly useful to marketers and researchers looking to uncover specialized tourism themes and combine popularity measurement with visual image analysis.
{"title":"Finding tourism niche on image-based social media: Integrating computational methods","authors":"Ho Young Yoon, Seung-Chul Yoo","doi":"10.1177/13567667231180994","DOIUrl":"https://doi.org/10.1177/13567667231180994","url":null,"abstract":"The purpose of this research is to examine one of the most effective approaches for locating niche tourism attractions that varies by people, using a methodology that combines statistical analysis, deep learning visual image detection, and text mining. Using 30,013 posts with the hashtag #Seoul in English, the analysis focused on the Instagram posts’ time, dominant color, image visual content, and hashtag to identify niche tourism attractions. The analysis result shows that Instagram posts hashtag #Seoul that depicted “young women” and was uploaded in the evening with warm colors such as orange, yellow, and green received more “likes” than other postings. Furthermore, deep learning and text mining analysis were used to identify and forecast the actual image with the most likes in each sectoral domain, as classified by topic modeling, such as “young, woman, outdoor” and “table, plate, indoor.” Through these findings, this study identified niche hotspots of tourism attractions based on those destination image attributes in Instagram photos, which contributes to the popularity of Instagram postings. The methods and results will be particularly useful to marketers and researchers looking to uncover specialized tourism themes and combine popularity measurement with visual image analysis.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135938432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-04DOI: 10.1177/13567667231194371
Sadia Aziz, Muhammad Abdullah Khan Niazi, Shandana Zafar
Food or culinary tourism has become a field of interest for scholars, and food tourism is considered a vital part of tourism research. The study aims to understand how value creation at ethnic cuisine influences the travelling behaviour of potential tourists. The study has considered potential tourists’ ethnocentrism/cosmopolitanism behaviour affecting the intention to consume food at the destination. The influence of destination image as a mediator and food neophilia as a moderating is considered to understand the behavioural patterns of ethnic food consumer and their intention to visit a destination. This study used the cross-sectional descriptive research design. A field survey was conducted, and data were gathered from visitors of Chinese cuisines in four major cities of Pakistan. The study results are divided into four categories. First, the direct effect shows that consumers’ cosmopolitan positive and ethnocentric behaviour has a negative effect on the intention to consume ethnic food at the destination. Second, the mediation results show that consumption value significantly mediates the relationship between consumer cosmopolitan and intention to consume ethnic food at the destination while insignificantly mediates between consumer ethnocentrism and intention to consume ethnic food at the destination. Experiential value significantly mediates the relationship between consumer cosmopolitan/ethnocentrism. Third, results for serial mediation showed that destination image with the experiential and consumption value significantly serially mediated the relationships. Finally, results showed that food neophilia has significantly moderated the relationship. The study is a unique effort in the field of culinary tourism and will help researchers and destination management officers (DMOs) to understand the role of local ethnic cuisine in shaping the intentions of potential tourists to travel and consume food at destinations.
{"title":"Food is fuel for tourism: Understanding the food travelling behaviour of potential tourists after experiencing ethnic cuisine","authors":"Sadia Aziz, Muhammad Abdullah Khan Niazi, Shandana Zafar","doi":"10.1177/13567667231194371","DOIUrl":"https://doi.org/10.1177/13567667231194371","url":null,"abstract":"Food or culinary tourism has become a field of interest for scholars, and food tourism is considered a vital part of tourism research. The study aims to understand how value creation at ethnic cuisine influences the travelling behaviour of potential tourists. The study has considered potential tourists’ ethnocentrism/cosmopolitanism behaviour affecting the intention to consume food at the destination. The influence of destination image as a mediator and food neophilia as a moderating is considered to understand the behavioural patterns of ethnic food consumer and their intention to visit a destination. This study used the cross-sectional descriptive research design. A field survey was conducted, and data were gathered from visitors of Chinese cuisines in four major cities of Pakistan. The study results are divided into four categories. First, the direct effect shows that consumers’ cosmopolitan positive and ethnocentric behaviour has a negative effect on the intention to consume ethnic food at the destination. Second, the mediation results show that consumption value significantly mediates the relationship between consumer cosmopolitan and intention to consume ethnic food at the destination while insignificantly mediates between consumer ethnocentrism and intention to consume ethnic food at the destination. Experiential value significantly mediates the relationship between consumer cosmopolitan/ethnocentrism. Third, results for serial mediation showed that destination image with the experiential and consumption value significantly serially mediated the relationships. Finally, results showed that food neophilia has significantly moderated the relationship. The study is a unique effort in the field of culinary tourism and will help researchers and destination management officers (DMOs) to understand the role of local ethnic cuisine in shaping the intentions of potential tourists to travel and consume food at destinations.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48699713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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