Pub Date : 2024-05-03DOI: 10.1177/13567667241248977
Fulden Nuray Kucukergin, Arzu Kiliclar
This study aims to investigate the relationships among tourist motivations, destination psychological ownership (DPO), tourist satisfaction, on-the-spot behavior, braggart word-of-mouth (WOM), and revisit intention. Although the available research examines the antecedents and outcomes of DPO, this study integrates tourist motivations and DPO into the same model by considering the theory of psychological ownership. The model was tested using partial least squares-structural equation modeling. The results show that the effect of some of the elements related to tourist motivation and DPO on tourist satisfaction are significant. Moreover, DPO positively affects braggart WOM and revisit intention, whereas tourist satisfaction has a significant effect on on-the-spot behavior and revisit intention.
{"title":"Is it important for tourists to say, “This is my destination?”","authors":"Fulden Nuray Kucukergin, Arzu Kiliclar","doi":"10.1177/13567667241248977","DOIUrl":"https://doi.org/10.1177/13567667241248977","url":null,"abstract":"This study aims to investigate the relationships among tourist motivations, destination psychological ownership (DPO), tourist satisfaction, on-the-spot behavior, braggart word-of-mouth (WOM), and revisit intention. Although the available research examines the antecedents and outcomes of DPO, this study integrates tourist motivations and DPO into the same model by considering the theory of psychological ownership. The model was tested using partial least squares-structural equation modeling. The results show that the effect of some of the elements related to tourist motivation and DPO on tourist satisfaction are significant. Moreover, DPO positively affects braggart WOM and revisit intention, whereas tourist satisfaction has a significant effect on on-the-spot behavior and revisit intention.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"29 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140828410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-27DOI: 10.1177/13567667241248970
Tonghui Lian, Sixin Li
The emergence of social media has had a huge impact on the tourism industry, as it has become a pivotal platform for the dissemination and interaction of tourism information. This study investigated the impact of information completeness (complete vs. incomplete), information timeliness (timely vs. lagging), and information interestingness (interesting vs. uninteresting) on online users’ tourism information sharing, incorporating regulatory focus as the control variable. Employing the experimental method, this study focused on a case related to tourism information sharing on Weibo about Wuzhen. The results reveal that online users are more inclined to share tourism information when it is perceived as complete, timely, and interesting. Key findings reveal that the regulatory focus of online users may be used as a moderating variable. A noticeable promotion of regulatory focus amplifies the positive correlation between information completeness, timeliness, interestingness, and online users’ tourism information sharing. This study may help enhance the quality of tourism information on online platforms and optimize the mechanisms for sharing tourism information online.
{"title":"What influences online users’ tourism information sharing?: A study based on regulatory focus theory","authors":"Tonghui Lian, Sixin Li","doi":"10.1177/13567667241248970","DOIUrl":"https://doi.org/10.1177/13567667241248970","url":null,"abstract":"The emergence of social media has had a huge impact on the tourism industry, as it has become a pivotal platform for the dissemination and interaction of tourism information. This study investigated the impact of information completeness (complete vs. incomplete), information timeliness (timely vs. lagging), and information interestingness (interesting vs. uninteresting) on online users’ tourism information sharing, incorporating regulatory focus as the control variable. Employing the experimental method, this study focused on a case related to tourism information sharing on Weibo about Wuzhen. The results reveal that online users are more inclined to share tourism information when it is perceived as complete, timely, and interesting. Key findings reveal that the regulatory focus of online users may be used as a moderating variable. A noticeable promotion of regulatory focus amplifies the positive correlation between information completeness, timeliness, interestingness, and online users’ tourism information sharing. This study may help enhance the quality of tourism information on online platforms and optimize the mechanisms for sharing tourism information online.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"20 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140812674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-16DOI: 10.1177/13567667241238456
Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Dimitrios Buhalis, Haywantee Ramkissoon, Wagner Junior Ladeira, Diego Costa Pinto, Mohd Azhar
Tourist engagement (TE) has gained prominence in academia and industry. While previous studies have focused on exploring TE in tourism and hospitality, no consolidated empirical study has been conducted. We conducted a comprehensive meta-analysis using data from 73 independent studies retrieved from 72 papers, with a total sample size of 41,757. Our analysis, using meta-analytic structural equation modelling, tested a conceptual framework and found that tourist experience and TE individually mediate tourists’ satisfaction, emotion, behavioral intention, and loyalty. Additionally, cultural (e.g., power distance, individualism, uncertainty avoidance, indulgence) and economic (e.g., human development index) moderators influence TE. Our findings also suggest that popular global destinations enhance the relationship between tourist experience, engagement, and behavioral intention.
游客参与（TE）在学术界和产业界都得到了重视。虽然之前的研究主要探讨了旅游业和酒店业的游客参与度，但尚未开展过综合性的实证研究。我们利用从 72 篇论文中检索到的 73 项独立研究的数据进行了综合荟萃分析，总样本量达 41 757 个。我们的分析采用元分析结构方程模型，对概念框架进行了检验，发现游客体验和 TE 对游客的满意度、情感、行为意向和忠诚度具有单独的中介作用。此外，文化（如权力距离、个人主义、不确定性规避、放纵）和经济（如人类发展指数）调节因素也会影响旅游体验。我们的研究结果还表明，全球热门旅游目的地会增强游客体验、参与度和行为意向之间的关系。
{"title":"Tourist engagement: Toward an integrated framework using meta-analysis","authors":"Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Dimitrios Buhalis, Haywantee Ramkissoon, Wagner Junior Ladeira, Diego Costa Pinto, Mohd Azhar","doi":"10.1177/13567667241238456","DOIUrl":"https://doi.org/10.1177/13567667241238456","url":null,"abstract":"Tourist engagement (TE) has gained prominence in academia and industry. While previous studies have focused on exploring TE in tourism and hospitality, no consolidated empirical study has been conducted. We conducted a comprehensive meta-analysis using data from 73 independent studies retrieved from 72 papers, with a total sample size of 41,757. Our analysis, using meta-analytic structural equation modelling, tested a conceptual framework and found that tourist experience and TE individually mediate tourists’ satisfaction, emotion, behavioral intention, and loyalty. Additionally, cultural (e.g., power distance, individualism, uncertainty avoidance, indulgence) and economic (e.g., human development index) moderators influence TE. Our findings also suggest that popular global destinations enhance the relationship between tourist experience, engagement, and behavioral intention.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"35 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140616136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-15DOI: 10.1177/13567667241247073
Yuchen Jiao, Yuchen Wang
Tourists’ pro-environmental behavior is crucial for the sustainable growth of the tourism sector. While existing studies mainly examine the direct effects of individual factors on such behavior, there is a gap in understanding the comprehensive antecedent system that drives it. In this study, grounded in MOA theory and focused on a natural history museum scene, we developed a comprehensive framework to analyze the antecedent system of tourists’ pro-environmental behavior. We argue that the formation of this behavior in museum tourists is not a single element but a combination of three critical factors: motivation, opportunity, and ability (MOA). Using the fsQCA method to analyze data from 276 tourists, we identified four distinct pathways that promote pro-environmental behavior in museum tourists: MOA equilibrium type, motivation–ability-oriented type, motivation–opportunity-oriented type, and ability-oriented type. This study enhances our understanding of the complex interactions among various factors influencing tourists’ pro-environmental behavior and provides insightful implications for the practice of museum tourism.
{"title":"The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory","authors":"Yuchen Jiao, Yuchen Wang","doi":"10.1177/13567667241247073","DOIUrl":"https://doi.org/10.1177/13567667241247073","url":null,"abstract":"Tourists’ pro-environmental behavior is crucial for the sustainable growth of the tourism sector. While existing studies mainly examine the direct effects of individual factors on such behavior, there is a gap in understanding the comprehensive antecedent system that drives it. In this study, grounded in MOA theory and focused on a natural history museum scene, we developed a comprehensive framework to analyze the antecedent system of tourists’ pro-environmental behavior. We argue that the formation of this behavior in museum tourists is not a single element but a combination of three critical factors: motivation, opportunity, and ability (MOA). Using the fsQCA method to analyze data from 276 tourists, we identified four distinct pathways that promote pro-environmental behavior in museum tourists: MOA equilibrium type, motivation–ability-oriented type, motivation–opportunity-oriented type, and ability-oriented type. This study enhances our understanding of the complex interactions among various factors influencing tourists’ pro-environmental behavior and provides insightful implications for the practice of museum tourism.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"51 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140566111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-25DOI: 10.1177/13567667241238757
Hans Ruppelt, Sofia Almeida, Ana Cláudia Campos
Competition in the hospitality industry is fierce and hotels need to enhance guest engagement in order to remain competitive. Building brand anthropomorphism (BA) and personality is acknowledged as a marketing strategy for achieving this goal. More and more, this engagement is taking place online, with hotels’ social media playing a critical role in the process. However, it is acknowledged that there is scarce knowledge on how hotels build BA and personality in online settings. Accordingly, this research aims at examining the implementation of BA and personality in hotels adopting a qualitative approach, by focusing on the study of the case of Lisboa Pessoa Hotel (Portugal) and its use of social media for this purpose. Netnography was applied in the analysis. Results provide evidence that developing BA and personality are strategies with the potential to increase guest engagement. As implications, hotel managers are recommended to attend to the need of humanising their hotel brand. This study is one of the first to examine implementation of hotel BA and personalisation through social media.
酒店业的竞争十分激烈，酒店需要提高客人的参与度以保持竞争力。建立品牌拟人化（BA）和个性被认为是实现这一目标的营销策略。这种参与越来越多地在网上进行，酒店的社交媒体在这一过程中发挥着至关重要的作用。然而，关于酒店如何在网络环境中建立拟人化和个性的知识却很少。因此，本研究旨在采用定性方法，通过重点研究葡萄牙葡京佩索阿酒店的案例及其社交媒体的使用情况，探讨酒店如何实施公众参与和个性塑造。在分析中采用了 Netnography 方法。研究结果证明，发展 BA 和个性是有可能提高宾客参与度的策略。因此，建议酒店管理者关注酒店品牌人性化的需求。本研究是首批研究通过社交媒体实施酒店社交媒体和个性化的研究之一。
{"title":"How about meeting Fernando Pessoa? A journey into hotel brand anthropomorphism and personality on social media","authors":"Hans Ruppelt, Sofia Almeida, Ana Cláudia Campos","doi":"10.1177/13567667241238757","DOIUrl":"https://doi.org/10.1177/13567667241238757","url":null,"abstract":"Competition in the hospitality industry is fierce and hotels need to enhance guest engagement in order to remain competitive. Building brand anthropomorphism (BA) and personality is acknowledged as a marketing strategy for achieving this goal. More and more, this engagement is taking place online, with hotels’ social media playing a critical role in the process. However, it is acknowledged that there is scarce knowledge on how hotels build BA and personality in online settings. Accordingly, this research aims at examining the implementation of BA and personality in hotels adopting a qualitative approach, by focusing on the study of the case of Lisboa Pessoa Hotel (Portugal) and its use of social media for this purpose. Netnography was applied in the analysis. Results provide evidence that developing BA and personality are strategies with the potential to increase guest engagement. As implications, hotel managers are recommended to attend to the need of humanising their hotel brand. This study is one of the first to examine implementation of hotel BA and personalisation through social media.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"36 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140297969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-20DOI: 10.1177/13567667241236538
Dagnachew Leta Senbeto
This study develops a conceptual model demonstrating the impact of spiritual adherence on travel resilience in pilgrimage tourism. The study also investigated the role of religious leaders and stress-coping mindsets in helping pilgrims overcome stressful situations during their travels, leading to successful resilience strategies when the pilgrims return home. Data were collected from pilgrims who participated in pilgrimage during a crisis in Ethiopia, Africa. A two-step structural equation modeling procedure was conducted to test the proposed hypotheses, including a mediation and moderation-mediation path analysis. The study found that a stress-coping mindset partially mediates the role of spiritual adherence on resilience. Additionally, spiritual leadership strengthens the relationships (direct and indirect, through a stress-coping mindset) between spiritual adherence and resilience. The findings explained the role of spiritual adherence in the resilience of the pilgrims, along with the influence of a stress-coping mindset and spiritual leadership. Implications for theory and practice are discussed.
{"title":"Travel in trouble: Examining travel resilience in pilgrimage tourism","authors":"Dagnachew Leta Senbeto","doi":"10.1177/13567667241236538","DOIUrl":"https://doi.org/10.1177/13567667241236538","url":null,"abstract":"This study develops a conceptual model demonstrating the impact of spiritual adherence on travel resilience in pilgrimage tourism. The study also investigated the role of religious leaders and stress-coping mindsets in helping pilgrims overcome stressful situations during their travels, leading to successful resilience strategies when the pilgrims return home. Data were collected from pilgrims who participated in pilgrimage during a crisis in Ethiopia, Africa. A two-step structural equation modeling procedure was conducted to test the proposed hypotheses, including a mediation and moderation-mediation path analysis. The study found that a stress-coping mindset partially mediates the role of spiritual adherence on resilience. Additionally, spiritual leadership strengthens the relationships (direct and indirect, through a stress-coping mindset) between spiritual adherence and resilience. The findings explained the role of spiritual adherence in the resilience of the pilgrims, along with the influence of a stress-coping mindset and spiritual leadership. Implications for theory and practice are discussed.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"69 6 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140202758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-14DOI: 10.1177/13567667241236975
Michael W Lever, Michael Mulvey, Statia Elliot
Global crises prime travel safety perceptions and foster hesitancy to cross intra- and inter-country borders, significantly shifting travel flows. Tourism's post-crisis recovery is typically driven by domestic travel while international travel returns lag, leading many tourism destination managers to monitor resident travel safety perceptions and willingness to welcome domestic and international visitors. This study uses latent class analysis to model heterogeneity in travel safety perceptions among residents during the most recent global crisis and to profile the characteristics of people with different travel safety perceptions to understand the influence of geopolitical borders. Parameter estimates support a five-cluster typology of Unfettered Travel, Nationwide Travel, Cautioned Travel, Averse To All Travel, and Localized Travel. All clusters feel safest traveling in their community and least safe traveling internationally, similarly for welcoming visitors. Notably, crossing a border, even within one's province and country where boundaries are invisible, causes feelings of safety to decline. The results reveal the significant impact on travel sentiments of geography and borders between communities and provinces where traffic may flow without formal customs requirements. The effect of intra-country borders provides new insight into domestic travel flows.
{"title":"A typology of residents’ travel safety perceptions and geopolitical border hesitancy","authors":"Michael W Lever, Michael Mulvey, Statia Elliot","doi":"10.1177/13567667241236975","DOIUrl":"https://doi.org/10.1177/13567667241236975","url":null,"abstract":"Global crises prime travel safety perceptions and foster hesitancy to cross intra- and inter-country borders, significantly shifting travel flows. Tourism's post-crisis recovery is typically driven by domestic travel while international travel returns lag, leading many tourism destination managers to monitor resident travel safety perceptions and willingness to welcome domestic and international visitors. This study uses latent class analysis to model heterogeneity in travel safety perceptions among residents during the most recent global crisis and to profile the characteristics of people with different travel safety perceptions to understand the influence of geopolitical borders. Parameter estimates support a five-cluster typology of Unfettered Travel, Nationwide Travel, Cautioned Travel, Averse To All Travel, and Localized Travel. All clusters feel safest traveling in their community and least safe traveling internationally, similarly for welcoming visitors. Notably, crossing a border, even within one's province and country where boundaries are invisible, causes feelings of safety to decline. The results reveal the significant impact on travel sentiments of geography and borders between communities and provinces where traffic may flow without formal customs requirements. The effect of intra-country borders provides new insight into domestic travel flows.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"1 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140153351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-16DOI: 10.1177/13567667241232159
Yeongbae Choe
This study examines the impact of diplomatic tensions between South Korea and Japan on tourist decision-making, with a focus on consumer animosity and risk perception. The results indicate that both factors significantly influence attitudes toward visiting Japan, with consumer animosity and avoidance having a direct negative and positive effect, respectively. Consistent with previous research, this study emphasizes the critical role of consumer animosity within the theory of planned behavior framework, highlighting the influential roles of travel attitudes and perceived behavioral control. Specifically, it stresses the importance of considering both cognitive and affective risk perceptions in the context of consumer boycotts and the political instability of destinations. Furthermore, it highlights the key role of tourists’ attitudes toward traveling to Japan, suggesting the need for Japan to prioritize risk management amid the ongoing boycott movement. The study reveals the nuanced role of perceived behavioral control, which has a stronger effect on avoidance intentions than on visit intentions due to anti-purchase movements and negative sentiments at the destination in scenarios of hedonic consumption with high risk and uncertainty.
{"title":"Unveiling the impact of consumer animosity and risk perception on tourists’ decision-making","authors":"Yeongbae Choe","doi":"10.1177/13567667241232159","DOIUrl":"https://doi.org/10.1177/13567667241232159","url":null,"abstract":"This study examines the impact of diplomatic tensions between South Korea and Japan on tourist decision-making, with a focus on consumer animosity and risk perception. The results indicate that both factors significantly influence attitudes toward visiting Japan, with consumer animosity and avoidance having a direct negative and positive effect, respectively. Consistent with previous research, this study emphasizes the critical role of consumer animosity within the theory of planned behavior framework, highlighting the influential roles of travel attitudes and perceived behavioral control. Specifically, it stresses the importance of considering both cognitive and affective risk perceptions in the context of consumer boycotts and the political instability of destinations. Furthermore, it highlights the key role of tourists’ attitudes toward traveling to Japan, suggesting the need for Japan to prioritize risk management amid the ongoing boycott movement. The study reveals the nuanced role of perceived behavioral control, which has a stronger effect on avoidance intentions than on visit intentions due to anti-purchase movements and negative sentiments at the destination in scenarios of hedonic consumption with high risk and uncertainty.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"52 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139948420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-01DOI: 10.1177/13567667241229449
Sook Fun Fong, Yi Xuan Ong, Rashid Ating, Maricar S. Besa
Short video applications, specifically TikTok, have been widely used in the tourism industry to engage audiences during COVID-19 and the post-pandemic era. However, there is limited research on TikTok's influence on domestic tourism recovery post-COVID. Guided by the technology acceptance model (TAM), social cognitive theory, and source credibility model, this study proposes a research model to examine the effectiveness of social media influencer TikTok videos on Generation Z's visit intentions towards domestic tourism destinations in Malaysia. 201 Generation Z Malaysians participated in the self-administered online questionnaire and data were analysed using IBM SPSS and SmartPLS 4.0. The study highlighted the significant mediating effect of self-efficacy in the extended TAM model, indicating the influences of TikTok-related perceptions and SMI credibility in enhancing the audience's self-efficacy to travel to the marketed destination. This study extends existing TAM research on utilising TikTok videos with SMI as a domestic destination marketing tool in the post-COVID-19 era, offering valuable insights to practitioners on harnessing the strengths of TikTok as an effective destination marketing tool and fostering a sense of self-efficacy among tourists, thereby contributing to the sustainable recovery of the industry.
短视频应用，特别是 TikTok，已被广泛应用于旅游业，以在 COVID-19 和后疫情时代吸引受众。然而，关于 TikTok 在后 COVID 时代对国内旅游业恢复的影响的研究却十分有限。在技术接受模型（TAM）、社会认知理论和来源可信度模型的指导下，本研究提出了一个研究模型，以考察社交媒体影响者 TikTok 视频对 Z 世代访问马来西亚国内旅游目的地意愿的影响。201 名 Z 世代马来西亚人参与了自填式在线问卷调查，并使用 IBM SPSS 和 SmartPLS 4.0 对数据进行了分析。研究强调了自我效能感在扩展的 TAM 模型中的重要中介效应，表明 TikTok 相关认知和 SMI 可信度对提高受众前往营销目的地旅游的自我效能感具有影响。本研究扩展了现有的 TAM 研究，将 TikTok 视频与 SMI 作为后 COVID-19 时代的国内目的地营销工具，为从业者利用 TikTok 的优势作为有效的目的地营销工具和培养游客的自我效能感提供了有价值的见解，从而为行业的可持续复苏做出了贡献。
{"title":"Exploring the intermediary effects of TikTok on Generation Z’s visit intention","authors":"Sook Fun Fong, Yi Xuan Ong, Rashid Ating, Maricar S. Besa","doi":"10.1177/13567667241229449","DOIUrl":"https://doi.org/10.1177/13567667241229449","url":null,"abstract":"Short video applications, specifically TikTok, have been widely used in the tourism industry to engage audiences during COVID-19 and the post-pandemic era. However, there is limited research on TikTok's influence on domestic tourism recovery post-COVID. Guided by the technology acceptance model (TAM), social cognitive theory, and source credibility model, this study proposes a research model to examine the effectiveness of social media influencer TikTok videos on Generation Z's visit intentions towards domestic tourism destinations in Malaysia. 201 Generation Z Malaysians participated in the self-administered online questionnaire and data were analysed using IBM SPSS and SmartPLS 4.0. The study highlighted the significant mediating effect of self-efficacy in the extended TAM model, indicating the influences of TikTok-related perceptions and SMI credibility in enhancing the audience's self-efficacy to travel to the marketed destination. This study extends existing TAM research on utilising TikTok videos with SMI as a domestic destination marketing tool in the post-COVID-19 era, offering valuable insights to practitioners on harnessing the strengths of TikTok as an effective destination marketing tool and fostering a sense of self-efficacy among tourists, thereby contributing to the sustainable recovery of the industry.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":"52 1","pages":""},"PeriodicalIF":5.1,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139948386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-10DOI: 10.1177/13567667231222935
Ibrahim Alnawas, Kamel El Hedhli, Allam Abu Farah, H. Zourrig
Prior research has overlooked the significance of two distinct communication strategies used by hotels over social media platforms to foster environmental sustainability (ES), namely informative communication strategy (ICS) and engaging communication strategy (ECS). Understanding the role of these communication strategies in cultivating social media engagement (SME) with sustainability content, and deciphering the conditions that govern these relationships have yet to be addressed. The current study endeavors to fill these research voids. First, it investigates the effects of ICS and ECS on SME with sustainability content. Second, it examines the moderating effects of two key communication characteristics (perceived intensity and perceived transparency) and two customers’ personality traits (conscientiousness and extraversion) in the investigated relationships. Finally, it establishes the potential role of sustainability-oriented SME in generating online brand advocacy. Data from Japan-based online panelists were analyzed using AMOS 28. The results generally lend support to the study's hypothesized relationships. ICS and ECS are equally important in driving SME. Their effects are positively moderated by the intensity and transparency of the ES communication as well as by customers’ conscientiousness and extraversion. SME is positively associated with online brand advocacy. The article discusses the implications of the findings, and closes with the study's limitations and directions for future research.
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