Pub Date : 2023-08-30DOI: 10.1177/13567667231197689
B. Mckercher, Michelle Thompson, B. Prideaux
This paper examines the impact of different domestic markets on tourist behaviour in the popular tropical destination of Cairns, Australia. The study is based on a survey of 969 domestic tourists conducted in Cairns Airport. While it is appreciated that domestic markets are heterogeneous, little research has been conducted segmenting them by their different geographic origins. This study revealed that the demographic profile of visitors from four different Australian states was similar. However substantial differences were noted in trip profile, motive and subsequent in-destination behaviour. These findings add to our understanding of segmentation by adding a new variable to the current toolbox of segmentation methods. Using this approach to market segmentation, different marketing strategies targeted at different domestic source markets may prove efficacious. The findings suggest that geographic segmentation can be a valuable tool to complement other segmentation strategies adopted in domestic tourism.
{"title":"Impact of different domestic source markets on tourist behaviour","authors":"B. Mckercher, Michelle Thompson, B. Prideaux","doi":"10.1177/13567667231197689","DOIUrl":"https://doi.org/10.1177/13567667231197689","url":null,"abstract":"This paper examines the impact of different domestic markets on tourist behaviour in the popular tropical destination of Cairns, Australia. The study is based on a survey of 969 domestic tourists conducted in Cairns Airport. While it is appreciated that domestic markets are heterogeneous, little research has been conducted segmenting them by their different geographic origins. This study revealed that the demographic profile of visitors from four different Australian states was similar. However substantial differences were noted in trip profile, motive and subsequent in-destination behaviour. These findings add to our understanding of segmentation by adding a new variable to the current toolbox of segmentation methods. Using this approach to market segmentation, different marketing strategies targeted at different domestic source markets may prove efficacious. The findings suggest that geographic segmentation can be a valuable tool to complement other segmentation strategies adopted in domestic tourism.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45426546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-18DOI: 10.1177/13567667231191502
Xiaonan Zhang, Gaofeng Pan, Fang Meng, Jijun Tang
This study aims to examine tourists’ experience evaluation on the fast-growing but understudied peer-to-peer (P2P) tour/activity experiences provided by sharing economy platforms and non-professional local guides. The P2P tours are unique in providing guests with a personalized and immersive experience of local culture, derived from the expertise and charm of the local hosts. A total of 211,610 online reviews were retrieved and analyzed using a topic modeling approach. Fourteen key topics were identified; tourists highlighted their personal feelings during interactions, sensory experience, and achievements derived from the customized experience in their storytelling approach of the reviews. Tourists highly valued hosts’ personality and expertise, as well as the learning experience and comfortability of the tours. However, reviews with lower ratings primarily emphasized the issue of group interaction. The findings advanced the literature of P2P tourist experience in the sharing economy and provided new insights into tourists’ pursuit for industry practitioners.
{"title":"What tourists seek in peer-to-peer tour experiences? A topic modeling approach of online reviews","authors":"Xiaonan Zhang, Gaofeng Pan, Fang Meng, Jijun Tang","doi":"10.1177/13567667231191502","DOIUrl":"https://doi.org/10.1177/13567667231191502","url":null,"abstract":"This study aims to examine tourists’ experience evaluation on the fast-growing but understudied peer-to-peer (P2P) tour/activity experiences provided by sharing economy platforms and non-professional local guides. The P2P tours are unique in providing guests with a personalized and immersive experience of local culture, derived from the expertise and charm of the local hosts. A total of 211,610 online reviews were retrieved and analyzed using a topic modeling approach. Fourteen key topics were identified; tourists highlighted their personal feelings during interactions, sensory experience, and achievements derived from the customized experience in their storytelling approach of the reviews. Tourists highly valued hosts’ personality and expertise, as well as the learning experience and comfortability of the tours. However, reviews with lower ratings primarily emphasized the issue of group interaction. The findings advanced the literature of P2P tourist experience in the sharing economy and provided new insights into tourists’ pursuit for industry practitioners.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45577413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Research has demonstrated that long online reviews tend to inspire more trust than short reviews do. However, the effect of review length on trust overlooks the influence of advertisement suspicion on author identity and, more specifically, the different levels of trust and visit intention inspired by Internet celebrities versus amateurs. To address this research gap, three studies were conducted. The results showed that tourists have higher levels of trust and visit intention in long reviews than in short reviews when they know that the reviews are posted by an amateur rather than an Internet celebrity. Interestingly, the reason for this phenomenon is consumers' suspicion that long reviews written by Internet celebrities are advertisements, and thus they perceive such reviews as less credible. Further, conformity, as well as the primed interdependent self-construal, breaks the interference of the author's identity, and thus advertising suspicion disappears.
{"title":"The longer the better? The impact of online review length on tourist trust and visit intention","authors":"Chien-Jung Molly Huang, Shih-Chieh Chuang, Yin-Hui Cheng, Chia-Chen Hsieh","doi":"10.1177/13567667231193436","DOIUrl":"https://doi.org/10.1177/13567667231193436","url":null,"abstract":"Research has demonstrated that long online reviews tend to inspire more trust than short reviews do. However, the effect of review length on trust overlooks the influence of advertisement suspicion on author identity and, more specifically, the different levels of trust and visit intention inspired by Internet celebrities versus amateurs. To address this research gap, three studies were conducted. The results showed that tourists have higher levels of trust and visit intention in long reviews than in short reviews when they know that the reviews are posted by an amateur rather than an Internet celebrity. Interestingly, the reason for this phenomenon is consumers' suspicion that long reviews written by Internet celebrities are advertisements, and thus they perceive such reviews as less credible. Further, conformity, as well as the primed interdependent self-construal, breaks the interference of the author's identity, and thus advertising suspicion disappears.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45608305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-07DOI: 10.1177/13567667231192788
B. Duan, E. Ma
Wellness value is a neglected research area within the field of wine tourism. The connection between wine and wellness in this context is just starting to appear. Using an inductive approach, we established two research questions (RQs) to guide this study. RQ1: Who is concerned with the health-related values of wine tourism? RQ2: What are the dimensions of health-related values in wine tourism? An in-depth and semi-structured interview was conducted. Informants aged 18–45 years, who have health awareness and suffer from wellness problems, are concerned with health-related values in wine tourism. Findings indicated six relevant dimensions: wine health attributes, knowledge, wine destination attributes, mental benefits, social and space needs, and wellness facilities. Further, this study proposes a conceptual framework linking wine-drinking behaviour and destination facilities and attributes with affective and cognitive beliefs that contribute to the overall value of wellness. This proposition shifts the traditional affective and cognitive approach towards values.
{"title":"Conceptualising the health-related values within wine tourism","authors":"B. Duan, E. Ma","doi":"10.1177/13567667231192788","DOIUrl":"https://doi.org/10.1177/13567667231192788","url":null,"abstract":"Wellness value is a neglected research area within the field of wine tourism. The connection between wine and wellness in this context is just starting to appear. Using an inductive approach, we established two research questions (RQs) to guide this study. RQ1: Who is concerned with the health-related values of wine tourism? RQ2: What are the dimensions of health-related values in wine tourism? An in-depth and semi-structured interview was conducted. Informants aged 18–45 years, who have health awareness and suffer from wellness problems, are concerned with health-related values in wine tourism. Findings indicated six relevant dimensions: wine health attributes, knowledge, wine destination attributes, mental benefits, social and space needs, and wellness facilities. Further, this study proposes a conceptual framework linking wine-drinking behaviour and destination facilities and attributes with affective and cognitive beliefs that contribute to the overall value of wellness. This proposition shifts the traditional affective and cognitive approach towards values.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46005799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-28DOI: 10.1177/13567667231188879
Debasis Pradhan, G. Malik, P. Vishwakarma
Gamification has now become an integral part of tourism research and practice. However, a structured review of this growing application of gamification still eludes tourism research. To this end, this research conducts a hybrid systematic review of the existing literature by combining a bibliometric and framework-based review. The purpose of the research is to identify key issues, offer insights into the potential of gamification in tourism, and suggest areas for future research. This study draws on an integrative framework of antecedents, decisions, and outcomes (ADO)—theory, context, and methods (TCM) to carry out this review. This review synthesizes the extant research on gamification in tourism since its evolution. This review is based on 64 relevant articles drawn from the Scopus database. The current hybrid systematic review identifies five clusters (i.e., customer gamification experience, gamification mechanics and design, gamification in tourism, gamification and tourist attraction, and gamification for sustainable tourism). This research suggests utilization of new, yet relevant theories for examining the underexplored areas of gamification in tourism. Furthermore, this study recommends the employment of machine learning techniques, EEG, eye-tracking method, and experimental research for gaining a nuanced understanding of this field. We conclude by offering key insights into future research avenues.
{"title":"Gamification in tourism research: A systematic review, current insights, and future research avenues","authors":"Debasis Pradhan, G. Malik, P. Vishwakarma","doi":"10.1177/13567667231188879","DOIUrl":"https://doi.org/10.1177/13567667231188879","url":null,"abstract":"Gamification has now become an integral part of tourism research and practice. However, a structured review of this growing application of gamification still eludes tourism research. To this end, this research conducts a hybrid systematic review of the existing literature by combining a bibliometric and framework-based review. The purpose of the research is to identify key issues, offer insights into the potential of gamification in tourism, and suggest areas for future research. This study draws on an integrative framework of antecedents, decisions, and outcomes (ADO)—theory, context, and methods (TCM) to carry out this review. This review synthesizes the extant research on gamification in tourism since its evolution. This review is based on 64 relevant articles drawn from the Scopus database. The current hybrid systematic review identifies five clusters (i.e., customer gamification experience, gamification mechanics and design, gamification in tourism, gamification and tourist attraction, and gamification for sustainable tourism). This research suggests utilization of new, yet relevant theories for examining the underexplored areas of gamification in tourism. Furthermore, this study recommends the employment of machine learning techniques, EEG, eye-tracking method, and experimental research for gaining a nuanced understanding of this field. We conclude by offering key insights into future research avenues.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45554373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-18DOI: 10.1177/13567667231188872
Miroslav D. Vujičić, Demir Šaćirović, Uglješa Stankov, Faizan Ali, S. Kovačić, Snežana Besermenji, T. Pivac, I. Blešić, Marija Bratić
Emerging city destinations frequently face numerous managerial challenges, resulting in common pitfalls and rookie mistakes. The evolution, new dynamics, and shift in tourism demand, together with many cities’ efforts to diversify offerings and exploit their multi-attractiveness, necessitate a re-evaluation of present viewpoints on what motivates city break tourists. Thus, the purpose of this paper is to focus on scale development for emerging cities travel motivation; and to determine latent subpopulations (profiles) within a population of city break visitors based on their motivation to visit a city. The study used principal component analysis to test the dimensions of the emerging cities travel motivation factors scale. Confirmatory factor analysis was used to test the measurement model. Subtypes (profiles) of city break travel motivation factors were obtained using latent profile analysis (LPA). The following dimensions for the emerging cities travel motivation scale were identified: Image, Vibrance, and Novelty, Core Destination Values, Social Experience, Ego Boosting and Shopping, Psycho-physical Relaxation. Based on LPA analysis four profiles of emerging city visitors were defined: Indifferent, Conventional, Psycho-physical relaxing, ego-boosting, and Shopping city break tourists. From a theoretical standpoint, this study broadens the existing corpus of research on emerging cities travel motivation, allowing for the discovery of distinct latent groups of visitors as well as significant differences between them.
{"title":"Emerging cities and travel motivation: A latent profile analysis approach","authors":"Miroslav D. Vujičić, Demir Šaćirović, Uglješa Stankov, Faizan Ali, S. Kovačić, Snežana Besermenji, T. Pivac, I. Blešić, Marija Bratić","doi":"10.1177/13567667231188872","DOIUrl":"https://doi.org/10.1177/13567667231188872","url":null,"abstract":"Emerging city destinations frequently face numerous managerial challenges, resulting in common pitfalls and rookie mistakes. The evolution, new dynamics, and shift in tourism demand, together with many cities’ efforts to diversify offerings and exploit their multi-attractiveness, necessitate a re-evaluation of present viewpoints on what motivates city break tourists. Thus, the purpose of this paper is to focus on scale development for emerging cities travel motivation; and to determine latent subpopulations (profiles) within a population of city break visitors based on their motivation to visit a city. The study used principal component analysis to test the dimensions of the emerging cities travel motivation factors scale. Confirmatory factor analysis was used to test the measurement model. Subtypes (profiles) of city break travel motivation factors were obtained using latent profile analysis (LPA). The following dimensions for the emerging cities travel motivation scale were identified: Image, Vibrance, and Novelty, Core Destination Values, Social Experience, Ego Boosting and Shopping, Psycho-physical Relaxation. Based on LPA analysis four profiles of emerging city visitors were defined: Indifferent, Conventional, Psycho-physical relaxing, ego-boosting, and Shopping city break tourists. From a theoretical standpoint, this study broadens the existing corpus of research on emerging cities travel motivation, allowing for the discovery of distinct latent groups of visitors as well as significant differences between them.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46604128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-17DOI: 10.1177/13567667231188880
Veenus Tiwari, A. Omar
Hotel star rating systems are useful for classifying and communicating services to the customer. This research examined how visitors’ expectations, perceived health safety, attitude, and future behavior vary with hotel star ratings from the vacationer's perspective. The study investigated customer experiences while staying in a star-rated hotel. There has been only a small amount of research attempted to determine the impact of the hotel star rating system on tourists’ health safety perceptions. The theoretical model adopted in this research is based on social exchange theory. Using purposive sampling, 678 respondents were examined and evaluated via structural equation modeling with maximum likelihood estimation. The results revealed that the star rating system impacted the attitudes of vacationers and motivated them to improve their future behavior. Government authorities, tourist organizations, and DMOs need to identify what visitors perceive about their accommodations, especially what they expect and how safe they feel, to develop a marketing strategy. This study fills a knowledge gap and offers valuable practical implications.
{"title":"The impact of the hotel star rating system on tourists’ health safety and risk perceptions: Study based on tourists’ vacation experiences","authors":"Veenus Tiwari, A. Omar","doi":"10.1177/13567667231188880","DOIUrl":"https://doi.org/10.1177/13567667231188880","url":null,"abstract":"Hotel star rating systems are useful for classifying and communicating services to the customer. This research examined how visitors’ expectations, perceived health safety, attitude, and future behavior vary with hotel star ratings from the vacationer's perspective. The study investigated customer experiences while staying in a star-rated hotel. There has been only a small amount of research attempted to determine the impact of the hotel star rating system on tourists’ health safety perceptions. The theoretical model adopted in this research is based on social exchange theory. Using purposive sampling, 678 respondents were examined and evaluated via structural equation modeling with maximum likelihood estimation. The results revealed that the star rating system impacted the attitudes of vacationers and motivated them to improve their future behavior. Government authorities, tourist organizations, and DMOs need to identify what visitors perceive about their accommodations, especially what they expect and how safe they feel, to develop a marketing strategy. This study fills a knowledge gap and offers valuable practical implications.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42900251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-17DOI: 10.1177/13567667231188074
Libo Yan, Qi Yan York, J. Xu
Various factors such as destination image, geographical distance, cultural distance, and the number of heritage sites have been investigated to explain tourists’ intention to visit a destination. However, several explanatory factors in the literature are ineffective in explaining Chinese tourists’ low level of interest in visiting India despite the two countries’ numerous similarities and involvement in many exchanges. In this study, two antecedents of India's destination image are introduced, namely film attractiveness and country stereotype. A questionnaire was administered to 480 respondents in Guangzhou, China; and 416 valid responses were used for structural equation modelling analysis with LISREL 10.20. The study results validate the indirect relationship between Hindi films and tourists’ intention to visit India and the mediating role of destination images. Country stereotype as the other antecedent of destination image is also confirmed. The study results have theoretical implications for future research on destination images and practical implications for the marketing of India to the Chinese market.
{"title":"Why Chinese do not come: Antecedents and outcomes of destination images","authors":"Libo Yan, Qi Yan York, J. Xu","doi":"10.1177/13567667231188074","DOIUrl":"https://doi.org/10.1177/13567667231188074","url":null,"abstract":"Various factors such as destination image, geographical distance, cultural distance, and the number of heritage sites have been investigated to explain tourists’ intention to visit a destination. However, several explanatory factors in the literature are ineffective in explaining Chinese tourists’ low level of interest in visiting India despite the two countries’ numerous similarities and involvement in many exchanges. In this study, two antecedents of India's destination image are introduced, namely film attractiveness and country stereotype. A questionnaire was administered to 480 respondents in Guangzhou, China; and 416 valid responses were used for structural equation modelling analysis with LISREL 10.20. The study results validate the indirect relationship between Hindi films and tourists’ intention to visit India and the mediating role of destination images. Country stereotype as the other antecedent of destination image is also confirmed. The study results have theoretical implications for future research on destination images and practical implications for the marketing of India to the Chinese market.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46248547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-11DOI: 10.1177/13567667231185384
H. Darabi, Parisa Rasoli-dehkharghani, H. Kordani
Safety and security (S&S) can contribute substantially to tourists’ perceptions and decision making regarding specific destinations. From this perspective, countries, such as Iran, suffer the consequences because they are formally introduced as unsafe and insecure destinations. The present study was an attempt to analyze the function of S&S in tourists’ perceptions before and after traveling to Iran. To this end, the data were collected by a self-administrated questionnaire, and then analyzed via the structural equation modeling. Contrary to the initial assumptions, the results revealed that S&S were not of utmost importance in comparison to other factors, because tourists’ perceptions of the destination image (DI) of Iran were realistic. Moreover, the results indicated that S&S were the reflections of intergovernmental political challenges, and beyond the conventional issues. The study findings were based on the perceptions of those who had already visited Iran, but the segments of tourists that had ignored Iran as a destination remained furtive. Accordingly, such countries like Iran could lose their share of the tourism market due to the restrictive microenvironment. As a result, destination development needs profound insights into tourists’ perceptions to avoid negative impacts and the role of scale in the analysis of DI should consider beyond the destination image. In order to compensate for the deficits, the lost opportunities and the required policy making and planning can be the subjects of further research.
{"title":"Iran's destination image, incremental analysis of safety and security","authors":"H. Darabi, Parisa Rasoli-dehkharghani, H. Kordani","doi":"10.1177/13567667231185384","DOIUrl":"https://doi.org/10.1177/13567667231185384","url":null,"abstract":"Safety and security (S&S) can contribute substantially to tourists’ perceptions and decision making regarding specific destinations. From this perspective, countries, such as Iran, suffer the consequences because they are formally introduced as unsafe and insecure destinations. The present study was an attempt to analyze the function of S&S in tourists’ perceptions before and after traveling to Iran. To this end, the data were collected by a self-administrated questionnaire, and then analyzed via the structural equation modeling. Contrary to the initial assumptions, the results revealed that S&S were not of utmost importance in comparison to other factors, because tourists’ perceptions of the destination image (DI) of Iran were realistic. Moreover, the results indicated that S&S were the reflections of intergovernmental political challenges, and beyond the conventional issues. The study findings were based on the perceptions of those who had already visited Iran, but the segments of tourists that had ignored Iran as a destination remained furtive. Accordingly, such countries like Iran could lose their share of the tourism market due to the restrictive microenvironment. As a result, destination development needs profound insights into tourists’ perceptions to avoid negative impacts and the role of scale in the analysis of DI should consider beyond the destination image. In order to compensate for the deficits, the lost opportunities and the required policy making and planning can be the subjects of further research.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45436580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-05DOI: 10.1177/13567667231186554
M. Dewantara, Xin Jin, S. Gardiner
This study seeks to understand how vlogger attributes, as defined in parasocial interaction (PSI) theory, can be used to create a successful travel vlog and assist in destination vacation marketing. Using social media content analysis, validated by the nominal group technique, the study found that the vlogger's physical attractiveness is important, however, other factors including social, task, and destination attractiveness also influence the attractiveness of the vlog to the viewer. The vlogger's credibility, attitude homophily, and technology skills can also make the vlog more attractive. The study also shows that travel vloggers can employ PSIs to arouse viewers’ intentions to travel. The COVID-19 pandemic context elaborates more PSI attributes in the travel vlog and makes travel vloggers explore external social interaction with the host society.
{"title":"What makes a travel vlog attractive? Parasocial interactions between travel vloggers and viewers","authors":"M. Dewantara, Xin Jin, S. Gardiner","doi":"10.1177/13567667231186554","DOIUrl":"https://doi.org/10.1177/13567667231186554","url":null,"abstract":"This study seeks to understand how vlogger attributes, as defined in parasocial interaction (PSI) theory, can be used to create a successful travel vlog and assist in destination vacation marketing. Using social media content analysis, validated by the nominal group technique, the study found that the vlogger's physical attractiveness is important, however, other factors including social, task, and destination attractiveness also influence the attractiveness of the vlog to the viewer. The vlogger's credibility, attitude homophily, and technology skills can also make the vlog more attractive. The study also shows that travel vloggers can employ PSIs to arouse viewers’ intentions to travel. The COVID-19 pandemic context elaborates more PSI attributes in the travel vlog and makes travel vloggers explore external social interaction with the host society.","PeriodicalId":47859,"journal":{"name":"Journal of Vacation Marketing","volume":" ","pages":""},"PeriodicalIF":5.1,"publicationDate":"2023-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49067309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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