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The embeddedness of marketing: Queer representation in advertisements by mainstream Chinese companies in mainland China, 2012–2023 营销的嵌入性:2012-2023年中国大陆主流企业广告中的酷儿表现
IF 1.7 2区 社会学 0 LITERATURE Pub Date : 2025-12-01 Epub Date: 2025-11-19 DOI: 10.1016/j.poetic.2025.102022
Xingshu Liu
Much of the existing research on corporate portrayals of queerness in advertising reflects liberal-centric assumptions, with limited attention to gay and lesbian marketing in tightly regulated media and cultural contexts. This study addresses this gap by examining queer representation in the mainstream marketing by Chinese companies in mainland China from 2012 to 2023. Capitalizing on public unfamiliarity with queer culture, mainstream Chinese companies strategically mobilized subcultural codes in their marketing practices. Gay and lesbian marketing in China has been shaped by gender norms, which are rooted in the country’s heteropatriarchal and patrilineal systems, resulting in distinct portrayals of gay men and lesbians in advertisements. The creative strategies and visual aesthetics of some advertisements were strongly influenced by the boom in danmei culture and the rise of the China-Chic economy. This research demonstrates how gay and lesbian marketing is embedded in the complex social fabric of contemporary China, highlighting the dynamics among state power, sociocultural norms, cultural trends, and multiple subcultural groups that mainstream marketing sought to engage.
现有的许多关于广告中企业对酷儿形象的研究反映了以自由主义为中心的假设,对严格监管的媒体和文化背景下的同性恋营销关注有限。本研究通过研究2012年至2023年中国大陆公司在主流营销中的酷儿代表来解决这一差距。利用公众对酷儿文化的不熟悉,中国主流企业在营销实践中策略性地调动了亚文化代码。中国的男女同性恋营销一直受到性别规范的影响,这些规范根植于中国的异性恋父系和父系制度,导致广告中男女同性恋的形象截然不同。一些广告的创作策略和视觉美学受到了旦美文化的兴盛和中国时尚经济的兴起的强烈影响。本研究展示了男女同性恋营销如何嵌入当代中国复杂的社会结构,突出了国家权力、社会文化规范、文化趋势和主流营销试图参与的多个亚文化群体之间的动态。
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引用次数: 0
Loot, legitimacy, and provenance: Intermediaries and the legitimation of looted cultural objects 掠夺、合法性和来源:被掠夺文物的中介和合法性
IF 1.7 2区 社会学 0 LITERATURE Pub Date : 2025-12-01 Epub Date: 2025-11-22 DOI: 10.1016/j.poetic.2025.102062
Isra Saymour
The trade of cultural heritage operates at the boundary between legitimate and illegitimate spaces. While provenance is widely accepted as a barrier to the trade of loot, a growing body of work finds it may enable loot to enter legitimate institutions. This study builds on literature on legitimacy and grey markets to investigate how intermediaries in the antiquities market use provenance to legitimize looted cultural heritage. Drawing on interviews with curators, dealers, and auctioneers and scripting analysis of institutional records, the study identifies three "legitimizing provenance practices": an accumulative market setting that encourages collection at all costs; exclusionary professional networks that protect permissive practices; and everyday obfuscation techniques that mask looted origins. These practices operate within a polarized landscape of competing "pro-loot" and "anti-loot" applications of provenance. This reconceptualizes provenance as a relational social process shaped by competing value systems and unequal power relations. Interpreting legitimacy and provenance through the lens of “loot” demonstrates how such practices perpetuate colonial systems of dispossession in contemporary forms.
文化遗产交易在合法和非法空间的边界上运作。虽然来源被广泛认为是赃物交易的障碍,但越来越多的研究发现,它可能使赃物进入合法机构。本研究以合法性和灰色市场的文献为基础,调查古董市场中的中介机构如何利用出处使被掠夺的文化遗产合法化。通过对策展人、交易商和拍卖商的访谈以及对机构记录的脚本分析,该研究确定了三种“合法化的来源实践”:一是鼓励不惜一切代价进行收藏的累积市场环境;保护宽容行为的排他性专业网络;日常的混淆技术掩盖了被掠夺的起源。这些做法是在“支持掠夺”和“反对掠夺”来源应用的两极分化环境中运作的。这将起源重新定义为一个由竞争的价值体系和不平等的权力关系形成的关系社会过程。通过“掠夺”的视角来解释合法性和来源,表明这种做法是如何以当代形式延续殖民剥夺制度的。
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引用次数: 0
Extending the quadruple articulation framework to study media use moments: Deconstructing content, platform, device and context 延伸四重衔接框架研究媒介使用时刻:解构内容、平台、装置、语境
IF 1.7 2区 社会学 0 LITERATURE Pub Date : 2025-12-01 Epub Date: 2025-10-15 DOI: 10.1016/j.poetic.2025.102058
Kristin Van Damme, Tom Evens
Digitisation has not only impacted how media are created and distributed, but also how they are consumed. Consequently, media use has become an elusive concept. This challenges researchers, media organisations, and the audience measurement industry to conceptualize what it means to ‘use media’. The primary objective of this paper is to present a comprehensive taxonomy for delineating the various articulations that constitute media use. To do so, we extend the concept of quadruple articulation by deconstructing and operationalizing the four articulations (i.e. content, platform, object and context) as a taxonomy to study media use. We introduce the notion of ‘individual media use moments’, which we define as discrete, situated instances of media engagement shaped by content, platform, object, and context. This taxonomy complements media repertoires or ensembles approaches, as the different media use moments serve as the building blocks for media repertoires (i.e. the sum of people's frequently occurring media use moments). Although the taxonomy is rooted in digital media environments, its articulations can be extended to analogue media use when applied thoughtfully.
数字化不仅影响了媒体的创造和传播方式,也影响了媒体的消费方式。因此,媒体的使用已成为一个难以捉摸的概念。这对研究人员、媒体组织和受众测量行业提出了挑战,要求他们对“使用媒体”的含义进行概念化。本文的主要目的是提出一个全面的分类法来描述构成媒体使用的各种发音。为此,我们通过解构和操作四种衔接(即内容、平台、对象和上下文)来扩展四重衔接的概念,作为研究媒体使用的分类。我们引入了“个人媒体使用时刻”的概念,我们将其定义为由内容、平台、对象和上下文形成的离散的、情境的媒体参与实例。这种分类法补充了媒体库或集合方法,因为不同的媒体使用时刻作为媒体库的构建块(即人们频繁出现的媒体使用时刻的总和)。虽然分类法植根于数字媒体环境,但如果应用周到,它的表述可以扩展到模拟媒体使用。
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引用次数: 0
Power, precarity and diversity in the field of publicly funded arts and culture: An analysis of Arts Council England National Portfolio Organisations 公共资助艺术和文化领域的权力、不稳定性和多样性:英国艺术委员会国家投资组合组织分析
IF 1.7 2区 社会学 0 LITERATURE Pub Date : 2025-12-01 Epub Date: 2025-10-08 DOI: 10.1016/j.poetic.2025.102055
Adrian Leguina , Anna Zsubori , Carlos Poblete-Lagos
Issues around diversity in the arts have been widely examined, revealing significant inequalities in public funding and the concentration of resources. However, studies on cultural production logics and their impact on programming diversity are limited. This paper uses Bourdieusian field analysis to provide an organisational overview of cultural production, examining how the distribution of key economic, material, and symbolic resources within cultural organisations shapes the diversity of their programming. Using survey data from publicly funded Arts Council England's (ACE) National Portfolio Organisations (NPOs), we construct a field of NPO cultural production. Through multiple correspondence analysis, we investigate two key questions: (1) How are NPOs distributed in terms of resources, disciplines, and their organisational structure within the field of NPO production? (2) How strong is the association, or homology, between positions in the field of NPO cultural production and the programming of activities for diverse audiences? The resulting field is primarily shaped by economic resilience and precarity, as well as by disciplinary and organisational differences. Our analysis reveals that larger, more economically resilient organisations show a lower commitment to diversity, while these efforts are concentrated among smaller and less resilient organisations. Despite strategic calls for diversity from funding bodies, the diversity of cultural offerings is predominantly structured around economic principles. Except for programming oriented to LGBTQ+, small organisations appear to bear a heavier burden than legacy institutions in catering to groups traditionally excluded and underrepresented in the arts.
围绕艺术多样性的问题得到了广泛的研究,揭示了公共资金和资源集中方面的重大不平等。然而,关于文化生产逻辑及其对节目多样性影响的研究却很少。本文使用布尔迪厄场域分析来提供文化生产的组织概述,研究文化组织内关键经济、物质和符号资源的分布如何塑造其规划的多样性。利用英国艺术委员会(ACE)国家投资组合组织(NPOs)的调查数据,我们构建了一个NPO文化生产领域。通过多重对应分析,我们研究了两个关键问题:(1)在非营利组织生产领域内,非营利组织在资源、学科和组织结构方面是如何分布的?(2)非营利组织文化生产领域的职位与面向不同受众的活动规划之间的关联或同源性有多强?由此产生的领域主要受经济弹性和不稳定性以及学科和组织差异的影响。我们的分析显示,规模较大、经济弹性更强的组织对多样性的承诺较低,而这些努力集中在规模较小、经济弹性较弱的组织中。尽管资助机构在战略上呼吁多样性,但文化产品的多样性主要是围绕经济原则构建的。除了针对LGBTQ+的项目外,小型组织似乎比传统机构在迎合传统上被排斥和代表性不足的艺术群体方面承担着更重的负担。
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引用次数: 0
Making fast fashion past fashion? How UN, EU, and Dutch green political intervention shift a cultural field 让快时尚过时?联合国、欧盟和荷兰的绿色政治干预如何改变文化领域
IF 1.7 2区 社会学 0 LITERATURE Pub Date : 2025-12-01 Epub Date: 2025-09-03 DOI: 10.1016/j.poetic.2025.102042
Luuc Brans
The climate crisis compels governments to adopt sustainability policies for cultural fields with substantial ecological footprints. While it is tempting to consider this as mere market regulation, this article approaches sustainability policies as an opportunity to study political intervention in the symbolic production of culture – correcting a bias in the literature on cultural production to focus on markets over states. Taking the strategic case of fashion, this article asks how UN, EU, and Dutch sustainable fashion policies impact discourses of cultural legitimacy and the structure of the cultural field. Combining field theory with a constructionist policy approach, this article analyses 927 pages of UN, EU and Dutch policy, 7 hours of UN and EU policy meetings, and 74 Instagram posts from an EU sustainable fashion campaign. This analysis demonstrates that political intervention reproduces and restructures symbolic hierarchies in the cultural field. Political actors predominantly target commercial fast fashion, leaving high fashion untouched. Instead, they stimulate a competing discourse of legitimacy based on materiality, and recruit allies in the field to implement this discourse. Based on this analysis, I argue that green political intervention opens a third front in the cultural field, next to the autonomous aesthetic and heteronomous economic poles. Political intervention in culture through sustainability policy thus shifts cultural fields from a dual economy of art vs money to a triple economy that includes sustainability politics too. This suggests the need to reformulate or even entirely reconsider field theory for the study of culture in times of climate crisis.
气候危机迫使各国政府对具有大量生态足迹的文化领域采取可持续性政策。虽然很容易将其视为纯粹的市场监管,但本文将可持续性政策视为研究文化象征性生产中的政治干预的机会-纠正文化生产文献中关注市场而不是国家的偏见。本文以时尚战略为例,探讨联合国、欧盟和荷兰的可持续时尚政策如何影响文化合法性话语和文化领域结构。本文将实地理论与建构主义政策方法相结合,分析了927页的联合国、欧盟和荷兰政策,7小时的联合国和欧盟政策会议,以及74条来自欧盟可持续时尚运动的Instagram帖子。这一分析表明,政治干预再现和重构了文化领域的符号等级。政治角色主要瞄准商业快时尚,高级时尚则未受影响。相反,他们激发了一种基于物质性的合法性竞争话语,并在该领域招募盟友来实施这种话语。基于这一分析,我认为绿色政治干预在文化领域开辟了第三条战线,仅次于自主的审美和他律的经济两极。因此,通过可持续性政策对文化的政治干预将文化领域从艺术与金钱的双重经济转变为包括可持续性政治在内的三重经济。这表明需要重新制定甚至完全重新考虑气候危机时期文化研究的场域理论。
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引用次数: 0
The duality of class and love 阶级和爱情的二元性
IF 1.7 2区 社会学 0 LITERATURE Pub Date : 2025-12-01 Epub Date: 2025-11-12 DOI: 10.1016/j.poetic.2025.102060
Dustin S. Stoltz
Social classes are, in part, the intersection of economic and intimate relations. Just as groups and individuals form a duality, social classes and marriages form a duality to the extent marriages are homogamous along class-relevant dimensions; yet analyzing homogamy through the lens of duality is largely under-exploited. Using network, geometric, and text-analytic methods, I explore the intersection of individuals and groups through the social sinews of elite marriage as represented in nearly 14,000 New York Times wedding announcements over fifty years. In particular, I find that homogamy at the level of educational organizations and surnames has increased in the last few decades among this group of elites, while homogamy by occupational organizations and titles has decreased. The technique outlined here allows us to explore fine-grained similarities, moving beyond measuring identical matches or assuming affiliations are independent, to arrive at the latent social structures that emerge from the “homogamy space” created by the dualities of marriage.
在某种程度上,社会阶层是经济关系和亲密关系的交集。正如群体和个人形成二元性一样,社会阶级和婚姻也形成二元性,在某种程度上,婚姻在与阶级相关的维度上是同质的;然而,通过二元性来分析同性婚姻在很大程度上还没有得到充分利用。使用网络、几何和文本分析方法,我通过精英婚姻的社会关系来探索个人和群体的交集,这些关系体现在50年来《纽约时报》近14,000个婚礼公告中。我特别发现,在过去的几十年里,在这一精英群体中,教育机构和姓氏层面的同性婚姻有所增加,而职业机构和头衔层面的同性婚姻有所减少。这里概述的技术允许我们探索细粒度的相似性,超越测量相同的匹配或假设从属关系是独立的,到达从婚姻二元性创造的“同性婚姻空间”中出现的潜在社会结构。
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引用次数: 0
Reading fiction about refugee children: Contact via narrative engagement improves attitudes towards immigration 阅读关于难民儿童的小说:通过叙事参与的接触改善了对移民的态度
IF 1.7 2区 社会学 0 LITERATURE Pub Date : 2025-12-01 Epub Date: 2025-11-27 DOI: 10.1016/j.poetic.2025.102061
Jessica E. Black
The purpose of this study was to extend the research on the potential of written fiction to decrease prejudice and improve attitudes towards outgroups in real life. Specifically, we wanted to determine whether reading fiction about refugees could change attitudes towards immigrants and beliefs about immigration policy, and, if so, whether the setting of the fictional world mattered. As such, in fall 2019, participants who had previously completed a pre-test were randomly assigned to read about a refugee from Nazi Germany, a refugee from Syria, or to a control group that completed the outcome measures first. Results indicate that reading fiction about refugees can improve attitudes towards immigrants and immigration policy. We also wanted to explore how pre-existing individual differences predisposed readers to engage with stories and thus influence potential benefits from reading. As such, we tested a series of structural equation models that included trait empathy and narrative transportation. Empathy plays an important role in facilitating transportation, which in turn predicts attitude improvement. Pre-registration and materials are available at https://bit.ly/ReadingaboutRefugees, data at https://osf.io/rz58t and https://osf.io/7wqnr.
本研究的目的是扩展关于书面小说在现实生活中减少偏见和改善对外群体态度的潜力的研究。具体来说,我们想确定阅读关于难民的小说是否会改变对移民的态度和对移民政策的信念,如果是这样,虚构世界的背景是否重要。因此,在2019年秋季,之前完成预测试的参与者被随机分配到阅读来自纳粹德国的难民,来自叙利亚的难民,或者先完成结果测量的对照组。结果表明,阅读有关难民的小说可以改善对移民和移民政策的态度。我们还想探索先前存在的个体差异是如何使读者倾向于阅读故事,从而影响阅读的潜在好处的。因此,我们测试了一系列结构方程模型,包括特质共情和叙事转移。同理心在促进交通方面发挥着重要作用,而这反过来又预示着态度的改善。预注册和材料可在https://bit.ly/ReadingaboutRefugees上获得,数据可在https://osf.io/rz58t和https://osf.io/7wqnr上获得。
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引用次数: 0
Behind the book reviews: Enduring hierarchies of occurrence and unpredictable sentiments 在书评的背后:事件发生的持久等级和不可预测的情绪
IF 1.7 2区 社会学 0 LITERATURE Pub Date : 2025-12-01 Epub Date: 2025-11-24 DOI: 10.1016/j.poetic.2025.102063
Henrik Fürst , Murathan Kurfalı
Book reviews are instrumental in assessing the public value of literary works. However, the path to literary recognition, considering the factors influencing why certain books are reviewed, earn acclaim, or face criticism, remains unclear. Amid ongoing discussions around the “crisis of criticism,” the study scrutinizes this discourse and employs two regression analyses to examine the occurrence and sentiment of reviews for 9814 fiction books originally in Swedish and 8340 reviews from major Swedish newspapers (2001–2018). The sentiment of book reviews is determined through a novel approach with an automated pipeline incorporating state-of-the-art natural language processing models. The article reveals enduring institutional, cultural, and demographic hierarchies that shape literary recognition through the occurrence of reviews. Key factors include literary prestige and author youth, alongside ties to elite literary networks, publication by major houses, and focus on literary fiction or poetry. Conversely, older authors with numerous books, bestsellers, or a focus on children’s literature exhibit reduced review probabilities. While review occurrence is highly predictable, sentiment proves less so. Moreover, reviews generally express positivity despite frequent reviewer discord. Our findings suggest that books are selected for review based on external factors such as reputation and credentials, thereby reflecting persistent patterns of cultural consecration. This resonates with the idea of a “conservative revolution”, where established hierarchies maintain their influence, rather than indicating a “crisis in criticism”. Nevertheless, the unpredictability of review sentiment and the lack of consistent consensus on quality underscore a deeper evaluative uncertainty that transcends the more stable hierarchies governing review selection.
书评是评估文学作品的公共价值的工具。然而,考虑到影响某些书被评论、赢得赞誉或面临批评的因素,文学认可的途径仍不明朗。在围绕“批评危机”的持续讨论中,该研究仔细审视了这一话语,并采用两种回归分析来检查2001年至2018年期间9814本瑞典原创小说和8340本瑞典主要报纸的评论的发生和情绪。书评的情感是通过一种新颖的方法来确定的,该方法采用了结合最先进的自然语言处理模型的自动化管道。这篇文章揭示了通过评论的出现来塑造文学认知的持久的制度、文化和人口等级制度。关键因素包括文学声望和作者年轻,以及与精英文学网络的联系,主要出版社的出版,以及对文学小说或诗歌的关注。相反,拥有大量书籍、畅销书或专注于儿童文学的老作家的评论概率会降低。虽然审查的发生是高度可预测的,但情绪却不那么可预测。此外,尽管审稿人经常不和,但审稿人通常会表达积极的态度。我们的研究结果表明,选择书籍进行评论是基于外部因素,如声誉和证书,从而反映了文化奉献的持续模式。这与“保守革命”的理念相呼应,即既有等级制度保持其影响力,而不是表明“批评危机”。然而,评审情绪的不可预测性和对质量缺乏一致的共识强调了更深层次的评估不确定性,这种不确定性超越了管理评审选择的更稳定的层次结构。
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引用次数: 0
The left and the right in the ethnographic imagination 人种学想象中的左和右
IF 1.7 2区 社会学 0 LITERATURE Pub Date : 2025-12-01 Epub Date: 2025-10-10 DOI: 10.1016/j.poetic.2025.102056
Federico Brandmayr
Social scientists increasingly rely on ethnographic methods to study political groups. To a greater extent than other researchers, political ethnographers grapple with dilemmas about maintaining appropriate distance from their subjects. Being too close can turn an ethnographer into an uncritical advocate, but being too far comes with the risk of reinforcing stereotypes and overlooking the complexity of their subjects. When they make decisions about research design, fieldwork, and writing, ethnographers consider the expectations their peers have about the correct distance to establish with informants, which are learned in training and informal interaction. This distance, however, is not the same for all types of informants. Informants perceived by the prevailing assumptions of the knowledge community as morally polluted, such as right-wing activists, require a greater distance than subjects that are morally pure or neutral. The article analyzes how political ethnographers use a variety of “distancing devices” to manage how readers perceive the distance they establish with their informants and preempt political and ethical challenges to their work. It does so by drawing on a content analysis of 82 ethnographic articles about left-wing and right-wing groups published since 1998. Overall, the results confirm the existence of profound asymmetries in how distance is constructed between the two types of informants.
社会科学家越来越依赖民族志方法来研究政治团体。与其他研究者相比,政治人种学家在更大程度上面临着与研究对象保持适当距离的困境。距离太近可能会让一个民族志学家变成一个不加批判的倡导者,但距离太远则有强化刻板印象和忽视主题复杂性的风险。当他们决定研究设计、实地考察和写作时,民族志学者会考虑他们的同伴对与线人建立正确距离的期望,这些期望是在培训和非正式互动中习得的。然而,对于所有类型的举报人来说,这种距离是不一样的。被知识界普遍认为受到道德污染的知情者,如右翼积极分子,需要比道德纯洁或中立的对象保持更大的距离。本文分析了政治民族志学家如何使用各种“距离装置”来管理读者如何感知他们与线人建立的距离,并先发制人地应对他们工作中的政治和道德挑战。它通过对自1998年以来发表的82篇关于左翼和右翼团体的民族志文章的内容分析来做到这一点。总的来说,结果证实了两种类型的举报人之间在如何构建距离方面存在深刻的不对称。
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引用次数: 0
Gendered pathways to perpetual fame: the selection of elite Korean novelists into the literary canon 通往永久名声的性别途径:挑选优秀的韩国小说家进入文学经典
IF 1.7 2区 社会学 0 LITERATURE Pub Date : 2025-10-01 Epub Date: 2025-08-06 DOI: 10.1016/j.poetic.2025.102024
Jina Lee
This study identifies the mechanisms through which gender inequality persists in literary canonization. Using a mixed-method analysis of 267 elite Korean novelists, I examine how contemporary recognition translates into long-term canonical status and find systematic disadvantages for women in this critical transition. Quantitative analysis demonstrates that while gender alone does not affect anthology inclusion when controlling for other factors, receiving professional reviews increase men’s probability of canonization significantly more than women’s, showing reward-dualism where equivalent achievements yield unequal outcomes. Qualitative analysis uncovers gendered devaluation in critical discourse: Korean literary traditions developed evaluative repertoires where both men’s and women’s autobiographical writing receives recognition for its authenticity, contradicting Western cases where authenticity is predominantly associated with women. This pattern emerged from Korea’s colonial history, which legitimized the use of personal narratives in literary writing as a means of restoring ethnic identity. However, literary scholars systematically elevate men’s contributions to universality and historical significance while confining women’s works within gender-specific categories. This demonstrates that apparent gender parity in evaluative repertoires can mask persistent inequality operating through different pathways. By documenting these culturally adapted mechanisms, this research challenges Western-centric assumptions about how gender hierarchies are maintained in artistic evaluation and contributes to a more comprehensive understanding of how gender shapes long-term artistic recognition across different cultural contexts.
本研究确定了性别不平等在文学册封中持续存在的机制。通过对267位韩国精英小说家的混合分析,我研究了当代的认可是如何转化为长期的规范地位的,并发现了女性在这一关键转变中的系统性劣势。定量分析表明,虽然在控制其他因素的情况下,性别本身不会影响选集的收录,但接受专业评论会显著增加男性被封为圣徒的可能性,这显示了奖励二元论,即同等的成就产生不平等的结果。定性分析揭示了批评话语中的性别贬值:韩国文学传统发展了评估性的曲目,其中男性和女性的自传写作都因其真实性而得到认可,这与西方的真实性主要与女性相关的情况相矛盾。这种模式源于韩国的殖民历史,这使得在文学写作中使用个人叙事作为恢复民族身份的手段合法化。然而,文学学者系统地提升了男性对普遍性和历史意义的贡献,而将女性作品限制在特定性别的类别中。这表明,评估曲目中明显的性别平等可以掩盖通过不同途径运作的持续不平等。通过记录这些文化适应机制,本研究挑战了以西方为中心的关于性别等级如何在艺术评价中维持的假设,并有助于更全面地理解性别如何在不同文化背景下塑造长期的艺术认知。
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引用次数: 0
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