Pub Date : 2023-07-24DOI: 10.1080/19368623.2023.2239219
Richard T. R. Qiu, Jinah Park, Fei Hao, Kaye Chon
ABSTRACT
Although contactless technologies provide smarter and safer experiences to hotel guests, their acceptance is not universal. This study, which considers six types of contactless technology used in hotels, contributes to the literature on the technology readiness index framework and provides insights into hotel guests’ acceptance of different contactless technologies. By integrating latent classes and a hybrid feature into an ordinal logit model, our investigation identified intrinsic acceptance of contactless technology and response style as two distinct sources of heterogeneity in the observed answers to a technology acceptance survey. These two sources of heterogeneity play different roles in individuals’ adoption of contactless technologies and have theoretical and practical implications. To better understand guests’ acceptance of new technologies, researchers and practitioners should consider these types of heterogeneity in their investigations.
{"title":"Hotel services in the digital age: Heterogeneity in guests’ contactless technology acceptance","authors":"Richard T. R. Qiu, Jinah Park, Fei Hao, Kaye Chon","doi":"10.1080/19368623.2023.2239219","DOIUrl":"https://doi.org/10.1080/19368623.2023.2239219","url":null,"abstract":"<p><b>ABSTRACT</b></p><p>Although contactless technologies provide smarter and safer experiences to hotel guests, their acceptance is not universal. This study, which considers six types of contactless technology used in hotels, contributes to the literature on the technology readiness index framework and provides insights into hotel guests’ acceptance of different contactless technologies. By integrating latent classes and a hybrid feature into an ordinal logit model, our investigation identified intrinsic acceptance of contactless technology and response style as two distinct sources of heterogeneity in the observed answers to a technology acceptance survey. These two sources of heterogeneity play different roles in individuals’ adoption of contactless technologies and have theoretical and practical implications. To better understand guests’ acceptance of new technologies, researchers and practitioners should consider these types of heterogeneity in their investigations.</p><p>尽管非接触式技术可以为酒店住客提供更智能、更安全的体验, 不同住客对这类技术的接受程度却各不相同。本研究以技术就绪理论框架为基础, 深入探索了住客对酒店服务中六种非接触式技术的偏好, 并对酒店住客对不同技术的接受程度进行了分析。通过在次序性逻辑模型中融入潜类别模型和混合特征, 本研究发现了酒店住客在回答技术接受度调查问卷时存在两种不同的异质性, 即技术内在接受度异质性和问卷回答风格异质性。这两种异质性在酒店住客接受非接触式技术时发挥着不同的作用, 并具有相当的理论与实践意义。研究人员与酒店从业者也应当充分考虑不同异质性对酒店住客的影响, 以更好的理解酒店住客对新技术的接受程度。</p>","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"12 7","pages":""},"PeriodicalIF":12.5,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50167713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-14DOI: 10.1080/19368623.2023.2235701
Wen Yang, Ada Lo
ABSTRACT
This study analyzes the development of hotel goal orientation literature by examining 42 articles published between 2003 and 2023. Through content analysis and co-citation analysis using VOSviewer, the bibliometric and intellectual structure contributing to the development of hotel goal orientation literature are identified and visualized. Learning goal orientation is the most adopted conceptualization and its key outcomes being performance, innovativeness, service quality, customer relationships, and others. Key antecedents and mediators and moderators were also identified. Results of the co-citation analysis shows that the literature contributing to hotel goal orientation knowledge focuses on cognitive and motivational processes; international environment; customer orientation and organizational performance; organizational learning and innovation; and entrepreneurship and competitive advantage. The study also identifies current knowledge gaps that can serve as future research directions by comparing with previous literature reviews. Hotel managers can use this information to develop policies that promote employees’ goal orientation and improve organizational competitiveness.
{"title":"How has the knowledge of employee goal orientation evolved in hospitality research over the last two decades? Insights for researchers and practitioners","authors":"Wen Yang, Ada Lo","doi":"10.1080/19368623.2023.2235701","DOIUrl":"https://doi.org/10.1080/19368623.2023.2235701","url":null,"abstract":"<p><b>ABSTRACT</b></p><p>This study analyzes the development of hotel goal orientation literature by examining 42 articles published between 2003 and 2023. Through content analysis and co-citation analysis using VOSviewer, the bibliometric and intellectual structure contributing to the development of hotel goal orientation literature are identified and visualized. Learning goal orientation is the most adopted conceptualization and its key outcomes being performance, innovativeness, service quality, customer relationships, and others. Key antecedents and mediators and moderators were also identified. Results of the co-citation analysis shows that the literature contributing to hotel goal orientation knowledge focuses on cognitive and motivational processes; international environment; customer orientation and organizational performance; organizational learning and innovation; and entrepreneurship and competitive advantage. The study also identifies current knowledge gaps that can serve as future research directions by comparing with previous literature reviews. Hotel managers can use this information to develop policies that promote employees’ goal orientation and improve organizational competitiveness.</p><p>本文通过对2003年至2023年间发表的42篇文章进行回顾，分析了酒店目标导向文献的发展。通过内容分析和使用VOSviewer进行共引分析，确认并可视化了有助于酒店目标导向文献发展的文献计量和知识结构。其中，学习目标导向是采用最多的概念，其主要结果包括绩效、创新性、服务质量、客户关系等。此外，本研究还确定了关键的前因、中介和调节因素。共同引用分析的结果表明，对酒店目标导向知识有贡献的文献主要集中在认知和激励过程、国际环境、顾客导向和组织绩效、组织学习和创新、创业精神和竞争优势等方面。该研究通过与以往文献综述的比较，发现了未来研究方向的知识空白。酒店管理者可以利用这些信息制定促进员工目标导向和提高组织竞争力的政策。</p>","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"10 5","pages":""},"PeriodicalIF":12.5,"publicationDate":"2023-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50167717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-14DOI: 10.1080/19368623.2023.2232382
Rehan Husain, Vir Ved Ratna, A. Saxena
ABSTRACT The employment of anthropomorphism in promotion has witnessed a notable surge in recent times, surpassing prevous levels in the hospitality and tourism sectors. This research examines the development of anthropomorphism in hospitality and tourism over the past 13 years between 2010 and 2023, showcasing recent research themes, methods, national, international, interdisciplinary, or multidisciplinary alliances, and prominent anthropomorphism researchers and institutes in the hospitality and tourism field. One hundred and twenty-five research papers were published for hospitality and tourism in anthropomorphism. The research reveals that this topic is exponentially growing. This is the first study to provide a bibliometric analysis followed by content analysis of anthropomorphism research in the hospitality and tourism research niche, with theoretical and practical contributions. The findings of cluster analysis reveal several futuristic themes, such as machine learning, robotics, etc., which marketers can focus on for building resilient strategies in the long run. The last section of the paper discusses the conclusion and future research avenues. 近年来,拟人化在晋升中的应用显著激增,超过了酒店和旅游业以往的水平. 这项研究考察了2010年至2023年过去13年来酒店和旅游业拟人化的发展,展示了最近的研究主题、方法、国家、国际、跨学科或多学科联盟,以及酒店和旅游领域著名的拟人化研究人员和机构. 125篇关于酒店和旅游拟人化的研究论文发表了. 研究表明,这个话题呈指数级增长. 这是第一项在酒店和旅游研究领域对拟人化研究进行文献计量分析和内容分析的研究,具有理论和实践贡献. 聚类分析的发现揭示了几个未来的主题,如机器学习、机器人等,从长远来看,营销人员可以专注于这些主题来构建弹性战略. 论文的最后一节讨论了结论和未来的研究方向.
ABSTRACT The employment of anthropomorphism in promotion has been witnessed as a notable large in recent times, overspending priority levels in the hospitality and tourism sectors This research examines the development of anthropology in Hospitality and tourism over the past 13 years between 2010 and 2023, showcasing recent research themes, methods, national, international, interdisciplinary, or multi-disciplinary alliances, and proposing anthropology researchers and institutions in the Hospitality and tourism field One rounded and two five research papers were published for hospitality and tourism in anthropology The research reviews that this topic is exponentially growing This is the first study to provide a bibliometric analysis followed by content analysis of anthropology research in the hospitality and tourism research niche, with theoretical and practical contributions The findings of cluster analysis received several futuristic themes, such as machine learning, robotics, etc., which markets can focus on for building resistance strategies in the long run The last section of the paper discussions the conclusion and future research avenues In recent years, the application of personification in promotion has significantly increased, surpassing previous levels in the hotel and tourism industries This study examines the development of personification in the hotel and tourism industry over the past 13 years from 2010 to 2023, showcasing recent research topics, methods, national, international, interdisciplinary or multidisciplinary alliances, as well as renowned personification researchers and institutions in the hotel and tourism field 125 research papers on hotel and tourism personification have been published Research shows that this topic is growing exponentially This is the first study to conduct bibliometric analysis and content analysis on personification research in the field of hotels and tourism, with theoretical and practical contributions The findings of cluster analysis reveal several future themes, such as machine learning, robotics, etc. In the long run, marketers can focus on these themes to construct resilient strategies The final section of the paper discusses the conclusions and future research directions
{"title":"Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review","authors":"Rehan Husain, Vir Ved Ratna, A. Saxena","doi":"10.1080/19368623.2023.2232382","DOIUrl":"https://doi.org/10.1080/19368623.2023.2232382","url":null,"abstract":"ABSTRACT The employment of anthropomorphism in promotion has witnessed a notable surge in recent times, surpassing prevous levels in the hospitality and tourism sectors. This research examines the development of anthropomorphism in hospitality and tourism over the past 13 years between 2010 and 2023, showcasing recent research themes, methods, national, international, interdisciplinary, or multidisciplinary alliances, and prominent anthropomorphism researchers and institutes in the hospitality and tourism field. One hundred and twenty-five research papers were published for hospitality and tourism in anthropomorphism. The research reveals that this topic is exponentially growing. This is the first study to provide a bibliometric analysis followed by content analysis of anthropomorphism research in the hospitality and tourism research niche, with theoretical and practical contributions. The findings of cluster analysis reveal several futuristic themes, such as machine learning, robotics, etc., which marketers can focus on for building resilient strategies in the long run. The last section of the paper discusses the conclusion and future research avenues. 近年来,拟人化在晋升中的应用显著激增,超过了酒店和旅游业以往的水平. 这项研究考察了2010年至2023年过去13年来酒店和旅游业拟人化的发展,展示了最近的研究主题、方法、国家、国际、跨学科或多学科联盟,以及酒店和旅游领域著名的拟人化研究人员和机构. 125篇关于酒店和旅游拟人化的研究论文发表了. 研究表明,这个话题呈指数级增长. 这是第一项在酒店和旅游研究领域对拟人化研究进行文献计量分析和内容分析的研究,具有理论和实践贡献. 聚类分析的发现揭示了几个未来的主题,如机器学习、机器人等,从长远来看,营销人员可以专注于这些主题来构建弹性战略. 论文的最后一节讨论了结论和未来的研究方向.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"1077 - 1125"},"PeriodicalIF":12.5,"publicationDate":"2023-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46531619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-28DOI: 10.1080/19368623.2023.2225495
A. Momayez, Nasrin Rasouli, Mohammad Alimohammadirokni, Mostafa Rasoolimanesh
ABSTRACT This study investigates whether hotels’ environmental and organizational performance is improved through green entrepreneurship, innovation, and managerial environmental concern. Through an online survey questionnaire, 271 responses were collected from hotel employees. The collected data were analyzed using PLS-SEM. The results suggest that green entrepreneurship orientation (GEO) has a direct and significant impact on environmental performance (EP) and organizational performance (OP). In addition, green innovation (GI) mediated the relationship between GEO, EP, and OP. Furthermore, when green innovation is used, managerial environmental concern (MEC) leads to higher environmental performance. However, its impact on GI and OP relationship was not significant. The present study offers important implications for hotels and service industries as it demonstrates the significance and role of green entrepreneurship, green innovation, and managerial environmental concern in improving performance in the hotel industry. 这项研究探讨了酒店的环境和组织绩效是否通过绿色创业、创新和管理层的环境关注得到了改善。通过在线调查问卷，收集了271份来自酒店员工的回答。收集到的数据使用PLS-SEM进行分析。结果表明，绿色创业导向（GEO）对环境绩效（EP）和组织绩效（OP）有直接和显著的影响。此外，绿色创新（GI）在GEO、EP和OP之间起到了中介作用。此外，当使用绿色创新时，管理层的环境关注（MEC）会提高环境绩效。然而，它对GI和OP关系的影响并不显著。本研究为酒店和服务行业提供了重要的启示，因为它展示了绿色创业、绿色创新和管理层的环境关注在提高酒店行业绩效中的重要性和作用。
{"title":"Green entrepreneurship orientation, green innovation and hotel performance: the moderating role of managerial environmental concern","authors":"A. Momayez, Nasrin Rasouli, Mohammad Alimohammadirokni, Mostafa Rasoolimanesh","doi":"10.1080/19368623.2023.2225495","DOIUrl":"https://doi.org/10.1080/19368623.2023.2225495","url":null,"abstract":"ABSTRACT This study investigates whether hotels’ environmental and organizational performance is improved through green entrepreneurship, innovation, and managerial environmental concern. Through an online survey questionnaire, 271 responses were collected from hotel employees. The collected data were analyzed using PLS-SEM. The results suggest that green entrepreneurship orientation (GEO) has a direct and significant impact on environmental performance (EP) and organizational performance (OP). In addition, green innovation (GI) mediated the relationship between GEO, EP, and OP. Furthermore, when green innovation is used, managerial environmental concern (MEC) leads to higher environmental performance. However, its impact on GI and OP relationship was not significant. The present study offers important implications for hotels and service industries as it demonstrates the significance and role of green entrepreneurship, green innovation, and managerial environmental concern in improving performance in the hotel industry. 这项研究探讨了酒店的环境和组织绩效是否通过绿色创业、创新和管理层的环境关注得到了改善。通过在线调查问卷，收集了271份来自酒店员工的回答。收集到的数据使用PLS-SEM进行分析。结果表明，绿色创业导向（GEO）对环境绩效（EP）和组织绩效（OP）有直接和显著的影响。此外，绿色创新（GI）在GEO、EP和OP之间起到了中介作用。此外，当使用绿色创新时，管理层的环境关注（MEC）会提高环境绩效。然而，它对GI和OP关系的影响并不显著。本研究为酒店和服务行业提供了重要的启示，因为它展示了绿色创业、绿色创新和管理层的环境关注在提高酒店行业绩效中的重要性和作用。","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"981 - 1004"},"PeriodicalIF":12.5,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46108666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-23DOI: 10.1080/19368623.2023.2226641
Senika Dewnarain, F. Mavondo, Haywantee Ramkissoon, Ahmed Shaalan
Abstract The study examines seven key dimensions of online customer engagement behaviour and uses these to build ideal and baseline profiles. This ensures verbal and statistical correspondence. This approach allows identification of critical customer engagement behaviour to invest in and which one to invest in for maintenance. The study finds that deviating from the critical behaviours has negative implications for the spreading of positive word of mouth and brand loyalty. The findings and the methodological procedures are of interest to hospitality managers and academics. Data for the study was obtained from 326 customers at various hotels in Mauritius. The configural conceptual framework was tested using profile deviation to assure verbal and statistical correspondence leading to clear actionable recommendations for managers. The analysis goes beyond the approach in extant research by examining both the global and disaggregated impacts on PWOM and brand loyalty. The theoretical and managerial implications of the study are further discussed.
{"title":"A profile deviation approach to enhancing relationship marketing outcomes","authors":"Senika Dewnarain, F. Mavondo, Haywantee Ramkissoon, Ahmed Shaalan","doi":"10.1080/19368623.2023.2226641","DOIUrl":"https://doi.org/10.1080/19368623.2023.2226641","url":null,"abstract":"Abstract The study examines seven key dimensions of online customer engagement behaviour and uses these to build ideal and baseline profiles. This ensures verbal and statistical correspondence. This approach allows identification of critical customer engagement behaviour to invest in and which one to invest in for maintenance. The study finds that deviating from the critical behaviours has negative implications for the spreading of positive word of mouth and brand loyalty. The findings and the methodological procedures are of interest to hospitality managers and academics. Data for the study was obtained from 326 customers at various hotels in Mauritius. The configural conceptual framework was tested using profile deviation to assure verbal and statistical correspondence leading to clear actionable recommendations for managers. The analysis goes beyond the approach in extant research by examining both the global and disaggregated impacts on PWOM and brand loyalty. The theoretical and managerial implications of the study are further discussed.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"1005 - 1024"},"PeriodicalIF":12.5,"publicationDate":"2023-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45228356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-22DOI: 10.1080/19368623.2023.2227623
K. Shahzad, Qingyu Zhang, Muḥammad Ashfaq
ABSTRACT Drones in food delivery (DFD) have been getting significant attention in recent years owing to their ability to deliver food quickly without being affected by traffic, enhancing business practices. Therefore, this study attempts to understand consumer desires and intentions to adopt DFD in the shed of behavioral reasoning theory. The proposed framework was examined using data from 394 DFD users via an online survey. The findings established that perceived environmental effectiveness impacts reasons for, reasons against, and desire. The reason for adoption positively influences desire and intention. In contrast, reasons against adoption negatively affect intention. Furthermore, we found that personal innovativeness in technology moderates the association between the reason for and intention. The tradition barrier also moderates the association between reason against and desire for DFD. Consequently, DFD platforms should resolve consumers’ concerns and conduct awareness programs to promote the potential benefits of drone deliveries to attract consumers.
{"title":"Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges","authors":"K. Shahzad, Qingyu Zhang, Muḥammad Ashfaq","doi":"10.1080/19368623.2023.2227623","DOIUrl":"https://doi.org/10.1080/19368623.2023.2227623","url":null,"abstract":"ABSTRACT Drones in food delivery (DFD) have been getting significant attention in recent years owing to their ability to deliver food quickly without being affected by traffic, enhancing business practices. Therefore, this study attempts to understand consumer desires and intentions to adopt DFD in the shed of behavioral reasoning theory. The proposed framework was examined using data from 394 DFD users via an online survey. The findings established that perceived environmental effectiveness impacts reasons for, reasons against, and desire. The reason for adoption positively influences desire and intention. In contrast, reasons against adoption negatively affect intention. Furthermore, we found that personal innovativeness in technology moderates the association between the reason for and intention. The tradition barrier also moderates the association between reason against and desire for DFD. Consequently, DFD platforms should resolve consumers’ concerns and conduct awareness programs to promote the potential benefits of drone deliveries to attract consumers.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"1025 - 1047"},"PeriodicalIF":12.5,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46919590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-21DOI: 10.1080/19368623.2023.2225506
Md Karim Rabiul, Saleh Uddin Mansur Ahmed, Harun-or Rashid
ABSTRACT Employing conservation of resources (CoR) theory, we tested the mediating effect of employees’ emotional energy in the connection between transformational leadership style (TFL) and subordinates’ job performance. Additionally, drawing on self-concept theory, the moderating effect of meaningful work in the association between emotional energy and job performance was tested. Data collection (N = 546) was conducted in 72 hotels in Bangladesh using convenience sampling. SmartPLS was used for data analysis. TFL was positively associated with emotional energy, and emotional energy was the underlying mechanism between TFL and job performance. Meaningful work was the significant moderator strengthening the association between emotional energy and job performance. By explaining the mediating and moderating role of emotional energy and meaningful work, the findings contribute to the literature on CoR theory, TFL, job performance, self-concept theory, and hospitality. Recruiting employees who are more emotionally energized and alive, along with leadership practices and generating meaningful work, is imperative.
{"title":"Connecting transformational leadership and emotional energy to job performance: the boundary role of meaningful work","authors":"Md Karim Rabiul, Saleh Uddin Mansur Ahmed, Harun-or Rashid","doi":"10.1080/19368623.2023.2225506","DOIUrl":"https://doi.org/10.1080/19368623.2023.2225506","url":null,"abstract":"ABSTRACT Employing conservation of resources (CoR) theory, we tested the mediating effect of employees’ emotional energy in the connection between transformational leadership style (TFL) and subordinates’ job performance. Additionally, drawing on self-concept theory, the moderating effect of meaningful work in the association between emotional energy and job performance was tested. Data collection (N = 546) was conducted in 72 hotels in Bangladesh using convenience sampling. SmartPLS was used for data analysis. TFL was positively associated with emotional energy, and emotional energy was the underlying mechanism between TFL and job performance. Meaningful work was the significant moderator strengthening the association between emotional energy and job performance. By explaining the mediating and moderating role of emotional energy and meaningful work, the findings contribute to the literature on CoR theory, TFL, job performance, self-concept theory, and hospitality. Recruiting employees who are more emotionally energized and alive, along with leadership practices and generating meaningful work, is imperative.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"1126 - 1145"},"PeriodicalIF":12.5,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42385453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-13DOI: 10.1080/19368623.2023.2223571
Ali Raza, Muhammad Farrukh, Guofeng Wang, Muhammad Khalid Iqbal, M. Farhan
ABSTRACT Recently the hotel industry has been facing immense pressure from several stakeholders, including the government, society, and consumers, to reduce the adverse impact of their activities on the environment. To respond to this pressure, hotels have started implementing various strategies to mitigate their detrimental environmental impact, and one of the strategies is to boost consumers’ green behavior. However, there is limited knowledge about the decision-making process behind consumers’ green behavior in hotels. Hence, this study aims to provide new insights and fill this critical research gap by exploring why and how hotels’ perceived Corporate Social Responsibility (CSR) initiatives influence consumers’ green behavior. To achieve this objective, the study investigates the mediating role of consumer engagement and positive emotions and the moderating role of altruistic values on the relationship between CSR and consumer engagement and positive emotions. Data is collected through a structured survey of hotel consumers in Pakistan. The results show that consumers’ positive emotions and engagement mediate the effect of hotels’ perceived CSR initiatives on consumers’ green behavior. Moreover, the study confirms that altruistic values moderate the relationship between CSR, positive emotions, and consumer engagement. Theoretical and managerial implications are also discussed at the end of the paper.
{"title":"Effects of hotels’ corporate social responsibility (CSR) initiatives on green consumer behavior: Investigating the roles of consumer engagement, positive emotions, and altruistic values","authors":"Ali Raza, Muhammad Farrukh, Guofeng Wang, Muhammad Khalid Iqbal, M. Farhan","doi":"10.1080/19368623.2023.2223571","DOIUrl":"https://doi.org/10.1080/19368623.2023.2223571","url":null,"abstract":"ABSTRACT Recently the hotel industry has been facing immense pressure from several stakeholders, including the government, society, and consumers, to reduce the adverse impact of their activities on the environment. To respond to this pressure, hotels have started implementing various strategies to mitigate their detrimental environmental impact, and one of the strategies is to boost consumers’ green behavior. However, there is limited knowledge about the decision-making process behind consumers’ green behavior in hotels. Hence, this study aims to provide new insights and fill this critical research gap by exploring why and how hotels’ perceived Corporate Social Responsibility (CSR) initiatives influence consumers’ green behavior. To achieve this objective, the study investigates the mediating role of consumer engagement and positive emotions and the moderating role of altruistic values on the relationship between CSR and consumer engagement and positive emotions. Data is collected through a structured survey of hotel consumers in Pakistan. The results show that consumers’ positive emotions and engagement mediate the effect of hotels’ perceived CSR initiatives on consumers’ green behavior. Moreover, the study confirms that altruistic values moderate the relationship between CSR, positive emotions, and consumer engagement. Theoretical and managerial implications are also discussed at the end of the paper.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"870 - 892"},"PeriodicalIF":12.5,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41828121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-13DOI: 10.1080/19368623.2023.2223584
Abdallah Alsaad
ABSTRACT This study investigated the impact of anthropomorphism on customers’ decisions to use artificial intelligence (AI) devices in hotels, along with other traditional predictors. The study’s model considered the co-occurrence of positive and negative effects of anthropomorphism, including social presence and identity threats, which compete to control evaluative attitudes toward AI devices. Structural equation modeling was used to analyze the model using data from 363 participants. The results showed that anthropomorphism positively enhances social presence, leading to higher performance expectancy and positive emotions toward AI devices. Anthropomorphism also entails identity threats, resulting in increased effort expectancy and negative emotions. These trade-offs highlight the need for hotels to consider how customers perceive and respond to anthropomorphized AI devices during service delivery and to choose the level of anthropomorphism accordingly. This study highlights the benefits and cost trade-offs inherent in anthropomorphism and explains how they affect the evaluative attitudinal responses toward AI devices.
{"title":"The dual effect of anthropomorphism on customers’ decisions to use artificial intelligence devices in hotel services","authors":"Abdallah Alsaad","doi":"10.1080/19368623.2023.2223584","DOIUrl":"https://doi.org/10.1080/19368623.2023.2223584","url":null,"abstract":"ABSTRACT This study investigated the impact of anthropomorphism on customers’ decisions to use artificial intelligence (AI) devices in hotels, along with other traditional predictors. The study’s model considered the co-occurrence of positive and negative effects of anthropomorphism, including social presence and identity threats, which compete to control evaluative attitudes toward AI devices. Structural equation modeling was used to analyze the model using data from 363 participants. The results showed that anthropomorphism positively enhances social presence, leading to higher performance expectancy and positive emotions toward AI devices. Anthropomorphism also entails identity threats, resulting in increased effort expectancy and negative emotions. These trade-offs highlight the need for hotels to consider how customers perceive and respond to anthropomorphized AI devices during service delivery and to choose the level of anthropomorphism accordingly. This study highlights the benefits and cost trade-offs inherent in anthropomorphism and explains how they affect the evaluative attitudinal responses toward AI devices.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"1048 - 1076"},"PeriodicalIF":12.5,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46186084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-06DOI: 10.1080/19368623.2023.2221256
Ananya Ray, Arghya Ray, P. Bala, N. Rana
ABSTRACT Hotels across the globe are trying to adopt green technologies for reducing the negative impact of the hospitality segment on the environment. However, the implementation of green technologies in hotels can be affected by the perspectives of managers. There is a need to assess the views of managers regarding the enablers, barriers and skill-sets that affect the adoption of green technologies in hotels. Existing studies fail to draw a proper link between the factors that affect green technology use in hotels and the website content of green hotels. Semi-structured interviews of fifteen managers and topic-modeling of the website content of forty-one Indian green hotels reveal that there is a gap in communications and awareness. The qualitative study using a grounded theory and phenomenology approach has found motivators like, cost reduction, value-for-nature, and barriers like, misperception of customers, high cost. The study highlighted the importance of green skills as a moderator. 全球的酒店都在尝试采用绿色技术来减少酒店业对环境的负面影响. 然而，酒店绿色技术的实施可能会受到管理者观点的影响. 有必要评估管理人员对影响酒店采用绿色技术的推动因素、障碍和技能的看法. 现有研究未能在影响酒店绿色技术使用的因素与绿色酒店网站内容之间建立适当的联系. 对 15 名经理的半结构化访谈和对 41 家印度绿色酒店网站内容的主题建模表明，在沟通和意识方面存在差距. 使用扎根理论和现象学方法的定性研究发现了诸如降低成本、保护自然价值等激励因素，以及诸如对客户的误解、高成本等障碍. 该研究强调了绿色技能作为主持人的重要性.
ABSTRACT Hotels across the globe are trying to adapt green technologies for reducing the negative impact of the hospitality segment on the environment How, the implementation of green technologies in hotels can be affected by the perspectives of managers There is a need to assess the views of managers reviewing the enablers, barriers, and skill sets that affect the option of green technologies in hotels Existing studies failed to draw a property link between the factors that affect green technology use in hotels and the website content of green hotels Semi structured interviews of five managers and topic modeling of the website content of forty-one Indian green hotels received that there is a gap in communications and awareness The qualitative study using a grounded theory and phenomenology approach has found motivators like, cost reduction, value for feature, and barriers like, misconception of customers, high cost The study highlighted the importance of green skills as a modeler Hotels around the world are trying to adopt green technology to reduce the negative impact of the hotel industry on the environment However, the implementation of green technology in hotels may be influenced by the views of managers It is necessary to evaluate the views of management on the driving factors, obstacles, and skills that affect the adoption of green technology in hotels Existing research has failed to establish an appropriate connection between factors affecting the use of green technology in hotels and the content of green hotel websites A semi-structured interview with 15 managers and thematic modeling of content on 41 Indian green hotel websites showed gaps in communication and awareness Qualitative research using grounded theory and phenomenological methods has identified incentives such as cost reduction and conservation of natural values, as well as obstacles such as misunderstandings of customers and high costs This study emphasizes the importance of green skills as a host
{"title":"What affects the use of green technology in hotels? Assessing hotel management viewpoint using natural language processing based qualitative study","authors":"Ananya Ray, Arghya Ray, P. Bala, N. Rana","doi":"10.1080/19368623.2023.2221256","DOIUrl":"https://doi.org/10.1080/19368623.2023.2221256","url":null,"abstract":"ABSTRACT Hotels across the globe are trying to adopt green technologies for reducing the negative impact of the hospitality segment on the environment. However, the implementation of green technologies in hotels can be affected by the perspectives of managers. There is a need to assess the views of managers regarding the enablers, barriers and skill-sets that affect the adoption of green technologies in hotels. Existing studies fail to draw a proper link between the factors that affect green technology use in hotels and the website content of green hotels. Semi-structured interviews of fifteen managers and topic-modeling of the website content of forty-one Indian green hotels reveal that there is a gap in communications and awareness. The qualitative study using a grounded theory and phenomenology approach has found motivators like, cost reduction, value-for-nature, and barriers like, misperception of customers, high cost. The study highlighted the importance of green skills as a moderator. 全球的酒店都在尝试采用绿色技术来减少酒店业对环境的负面影响. 然而，酒店绿色技术的实施可能会受到管理者观点的影响. 有必要评估管理人员对影响酒店采用绿色技术的推动因素、障碍和技能的看法. 现有研究未能在影响酒店绿色技术使用的因素与绿色酒店网站内容之间建立适当的联系. 对 15 名经理的半结构化访谈和对 41 家印度绿色酒店网站内容的主题建模表明，在沟通和意识方面存在差距. 使用扎根理论和现象学方法的定性研究发现了诸如降低成本、保护自然价值等激励因素，以及诸如对客户的误解、高成本等障碍. 该研究强调了绿色技能作为主持人的重要性.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"917 - 946"},"PeriodicalIF":12.5,"publicationDate":"2023-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48793323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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