Pub Date : 2023-06-28DOI: 10.1080/19368623.2023.2225495
A. Momayez, Nasrin Rasouli, Mohammad Alimohammadirokni, Mostafa Rasoolimanesh
ABSTRACT This study investigates whether hotels’ environmental and organizational performance is improved through green entrepreneurship, innovation, and managerial environmental concern. Through an online survey questionnaire, 271 responses were collected from hotel employees. The collected data were analyzed using PLS-SEM. The results suggest that green entrepreneurship orientation (GEO) has a direct and significant impact on environmental performance (EP) and organizational performance (OP). In addition, green innovation (GI) mediated the relationship between GEO, EP, and OP. Furthermore, when green innovation is used, managerial environmental concern (MEC) leads to higher environmental performance. However, its impact on GI and OP relationship was not significant. The present study offers important implications for hotels and service industries as it demonstrates the significance and role of green entrepreneurship, green innovation, and managerial environmental concern in improving performance in the hotel industry. 这项研究探讨了酒店的环境和组织绩效是否通过绿色创业、创新和管理层的环境关注得到了改善。通过在线调查问卷，收集了271份来自酒店员工的回答。收集到的数据使用PLS-SEM进行分析。结果表明，绿色创业导向（GEO）对环境绩效（EP）和组织绩效（OP）有直接和显著的影响。此外，绿色创新（GI）在GEO、EP和OP之间起到了中介作用。此外，当使用绿色创新时，管理层的环境关注（MEC）会提高环境绩效。然而，它对GI和OP关系的影响并不显著。本研究为酒店和服务行业提供了重要的启示，因为它展示了绿色创业、绿色创新和管理层的环境关注在提高酒店行业绩效中的重要性和作用。
{"title":"Green entrepreneurship orientation, green innovation and hotel performance: the moderating role of managerial environmental concern","authors":"A. Momayez, Nasrin Rasouli, Mohammad Alimohammadirokni, Mostafa Rasoolimanesh","doi":"10.1080/19368623.2023.2225495","DOIUrl":"https://doi.org/10.1080/19368623.2023.2225495","url":null,"abstract":"ABSTRACT This study investigates whether hotels’ environmental and organizational performance is improved through green entrepreneurship, innovation, and managerial environmental concern. Through an online survey questionnaire, 271 responses were collected from hotel employees. The collected data were analyzed using PLS-SEM. The results suggest that green entrepreneurship orientation (GEO) has a direct and significant impact on environmental performance (EP) and organizational performance (OP). In addition, green innovation (GI) mediated the relationship between GEO, EP, and OP. Furthermore, when green innovation is used, managerial environmental concern (MEC) leads to higher environmental performance. However, its impact on GI and OP relationship was not significant. The present study offers important implications for hotels and service industries as it demonstrates the significance and role of green entrepreneurship, green innovation, and managerial environmental concern in improving performance in the hotel industry. 这项研究探讨了酒店的环境和组织绩效是否通过绿色创业、创新和管理层的环境关注得到了改善。通过在线调查问卷，收集了271份来自酒店员工的回答。收集到的数据使用PLS-SEM进行分析。结果表明，绿色创业导向（GEO）对环境绩效（EP）和组织绩效（OP）有直接和显著的影响。此外，绿色创新（GI）在GEO、EP和OP之间起到了中介作用。此外，当使用绿色创新时，管理层的环境关注（MEC）会提高环境绩效。然而，它对GI和OP关系的影响并不显著。本研究为酒店和服务行业提供了重要的启示，因为它展示了绿色创业、绿色创新和管理层的环境关注在提高酒店行业绩效中的重要性和作用。","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"981 - 1004"},"PeriodicalIF":12.5,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46108666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-23DOI: 10.1080/19368623.2023.2226641
Senika Dewnarain, F. Mavondo, Haywantee Ramkissoon, Ahmed Shaalan
Abstract The study examines seven key dimensions of online customer engagement behaviour and uses these to build ideal and baseline profiles. This ensures verbal and statistical correspondence. This approach allows identification of critical customer engagement behaviour to invest in and which one to invest in for maintenance. The study finds that deviating from the critical behaviours has negative implications for the spreading of positive word of mouth and brand loyalty. The findings and the methodological procedures are of interest to hospitality managers and academics. Data for the study was obtained from 326 customers at various hotels in Mauritius. The configural conceptual framework was tested using profile deviation to assure verbal and statistical correspondence leading to clear actionable recommendations for managers. The analysis goes beyond the approach in extant research by examining both the global and disaggregated impacts on PWOM and brand loyalty. The theoretical and managerial implications of the study are further discussed.
{"title":"A profile deviation approach to enhancing relationship marketing outcomes","authors":"Senika Dewnarain, F. Mavondo, Haywantee Ramkissoon, Ahmed Shaalan","doi":"10.1080/19368623.2023.2226641","DOIUrl":"https://doi.org/10.1080/19368623.2023.2226641","url":null,"abstract":"Abstract The study examines seven key dimensions of online customer engagement behaviour and uses these to build ideal and baseline profiles. This ensures verbal and statistical correspondence. This approach allows identification of critical customer engagement behaviour to invest in and which one to invest in for maintenance. The study finds that deviating from the critical behaviours has negative implications for the spreading of positive word of mouth and brand loyalty. The findings and the methodological procedures are of interest to hospitality managers and academics. Data for the study was obtained from 326 customers at various hotels in Mauritius. The configural conceptual framework was tested using profile deviation to assure verbal and statistical correspondence leading to clear actionable recommendations for managers. The analysis goes beyond the approach in extant research by examining both the global and disaggregated impacts on PWOM and brand loyalty. The theoretical and managerial implications of the study are further discussed.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"1005 - 1024"},"PeriodicalIF":12.5,"publicationDate":"2023-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45228356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-22DOI: 10.1080/19368623.2023.2227623
K. Shahzad, Qingyu Zhang, Muḥammad Ashfaq
ABSTRACT Drones in food delivery (DFD) have been getting significant attention in recent years owing to their ability to deliver food quickly without being affected by traffic, enhancing business practices. Therefore, this study attempts to understand consumer desires and intentions to adopt DFD in the shed of behavioral reasoning theory. The proposed framework was examined using data from 394 DFD users via an online survey. The findings established that perceived environmental effectiveness impacts reasons for, reasons against, and desire. The reason for adoption positively influences desire and intention. In contrast, reasons against adoption negatively affect intention. Furthermore, we found that personal innovativeness in technology moderates the association between the reason for and intention. The tradition barrier also moderates the association between reason against and desire for DFD. Consequently, DFD platforms should resolve consumers’ concerns and conduct awareness programs to promote the potential benefits of drone deliveries to attract consumers.
{"title":"Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges","authors":"K. Shahzad, Qingyu Zhang, Muḥammad Ashfaq","doi":"10.1080/19368623.2023.2227623","DOIUrl":"https://doi.org/10.1080/19368623.2023.2227623","url":null,"abstract":"ABSTRACT Drones in food delivery (DFD) have been getting significant attention in recent years owing to their ability to deliver food quickly without being affected by traffic, enhancing business practices. Therefore, this study attempts to understand consumer desires and intentions to adopt DFD in the shed of behavioral reasoning theory. The proposed framework was examined using data from 394 DFD users via an online survey. The findings established that perceived environmental effectiveness impacts reasons for, reasons against, and desire. The reason for adoption positively influences desire and intention. In contrast, reasons against adoption negatively affect intention. Furthermore, we found that personal innovativeness in technology moderates the association between the reason for and intention. The tradition barrier also moderates the association between reason against and desire for DFD. Consequently, DFD platforms should resolve consumers’ concerns and conduct awareness programs to promote the potential benefits of drone deliveries to attract consumers.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"1025 - 1047"},"PeriodicalIF":12.5,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46919590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-21DOI: 10.1080/19368623.2023.2225506
Md Karim Rabiul, Saleh Uddin Mansur Ahmed, Harun-or Rashid
ABSTRACT Employing conservation of resources (CoR) theory, we tested the mediating effect of employees’ emotional energy in the connection between transformational leadership style (TFL) and subordinates’ job performance. Additionally, drawing on self-concept theory, the moderating effect of meaningful work in the association between emotional energy and job performance was tested. Data collection (N = 546) was conducted in 72 hotels in Bangladesh using convenience sampling. SmartPLS was used for data analysis. TFL was positively associated with emotional energy, and emotional energy was the underlying mechanism between TFL and job performance. Meaningful work was the significant moderator strengthening the association between emotional energy and job performance. By explaining the mediating and moderating role of emotional energy and meaningful work, the findings contribute to the literature on CoR theory, TFL, job performance, self-concept theory, and hospitality. Recruiting employees who are more emotionally energized and alive, along with leadership practices and generating meaningful work, is imperative.
{"title":"Connecting transformational leadership and emotional energy to job performance: the boundary role of meaningful work","authors":"Md Karim Rabiul, Saleh Uddin Mansur Ahmed, Harun-or Rashid","doi":"10.1080/19368623.2023.2225506","DOIUrl":"https://doi.org/10.1080/19368623.2023.2225506","url":null,"abstract":"ABSTRACT Employing conservation of resources (CoR) theory, we tested the mediating effect of employees’ emotional energy in the connection between transformational leadership style (TFL) and subordinates’ job performance. Additionally, drawing on self-concept theory, the moderating effect of meaningful work in the association between emotional energy and job performance was tested. Data collection (N = 546) was conducted in 72 hotels in Bangladesh using convenience sampling. SmartPLS was used for data analysis. TFL was positively associated with emotional energy, and emotional energy was the underlying mechanism between TFL and job performance. Meaningful work was the significant moderator strengthening the association between emotional energy and job performance. By explaining the mediating and moderating role of emotional energy and meaningful work, the findings contribute to the literature on CoR theory, TFL, job performance, self-concept theory, and hospitality. Recruiting employees who are more emotionally energized and alive, along with leadership practices and generating meaningful work, is imperative.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"1126 - 1145"},"PeriodicalIF":12.5,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42385453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-13DOI: 10.1080/19368623.2023.2223571
Ali Raza, Muhammad Farrukh, Guofeng Wang, Muhammad Khalid Iqbal, M. Farhan
ABSTRACT Recently the hotel industry has been facing immense pressure from several stakeholders, including the government, society, and consumers, to reduce the adverse impact of their activities on the environment. To respond to this pressure, hotels have started implementing various strategies to mitigate their detrimental environmental impact, and one of the strategies is to boost consumers’ green behavior. However, there is limited knowledge about the decision-making process behind consumers’ green behavior in hotels. Hence, this study aims to provide new insights and fill this critical research gap by exploring why and how hotels’ perceived Corporate Social Responsibility (CSR) initiatives influence consumers’ green behavior. To achieve this objective, the study investigates the mediating role of consumer engagement and positive emotions and the moderating role of altruistic values on the relationship between CSR and consumer engagement and positive emotions. Data is collected through a structured survey of hotel consumers in Pakistan. The results show that consumers’ positive emotions and engagement mediate the effect of hotels’ perceived CSR initiatives on consumers’ green behavior. Moreover, the study confirms that altruistic values moderate the relationship between CSR, positive emotions, and consumer engagement. Theoretical and managerial implications are also discussed at the end of the paper.
{"title":"Effects of hotels’ corporate social responsibility (CSR) initiatives on green consumer behavior: Investigating the roles of consumer engagement, positive emotions, and altruistic values","authors":"Ali Raza, Muhammad Farrukh, Guofeng Wang, Muhammad Khalid Iqbal, M. Farhan","doi":"10.1080/19368623.2023.2223571","DOIUrl":"https://doi.org/10.1080/19368623.2023.2223571","url":null,"abstract":"ABSTRACT Recently the hotel industry has been facing immense pressure from several stakeholders, including the government, society, and consumers, to reduce the adverse impact of their activities on the environment. To respond to this pressure, hotels have started implementing various strategies to mitigate their detrimental environmental impact, and one of the strategies is to boost consumers’ green behavior. However, there is limited knowledge about the decision-making process behind consumers’ green behavior in hotels. Hence, this study aims to provide new insights and fill this critical research gap by exploring why and how hotels’ perceived Corporate Social Responsibility (CSR) initiatives influence consumers’ green behavior. To achieve this objective, the study investigates the mediating role of consumer engagement and positive emotions and the moderating role of altruistic values on the relationship between CSR and consumer engagement and positive emotions. Data is collected through a structured survey of hotel consumers in Pakistan. The results show that consumers’ positive emotions and engagement mediate the effect of hotels’ perceived CSR initiatives on consumers’ green behavior. Moreover, the study confirms that altruistic values moderate the relationship between CSR, positive emotions, and consumer engagement. Theoretical and managerial implications are also discussed at the end of the paper.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"870 - 892"},"PeriodicalIF":12.5,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41828121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-13DOI: 10.1080/19368623.2023.2223584
Abdallah Alsaad
ABSTRACT This study investigated the impact of anthropomorphism on customers’ decisions to use artificial intelligence (AI) devices in hotels, along with other traditional predictors. The study’s model considered the co-occurrence of positive and negative effects of anthropomorphism, including social presence and identity threats, which compete to control evaluative attitudes toward AI devices. Structural equation modeling was used to analyze the model using data from 363 participants. The results showed that anthropomorphism positively enhances social presence, leading to higher performance expectancy and positive emotions toward AI devices. Anthropomorphism also entails identity threats, resulting in increased effort expectancy and negative emotions. These trade-offs highlight the need for hotels to consider how customers perceive and respond to anthropomorphized AI devices during service delivery and to choose the level of anthropomorphism accordingly. This study highlights the benefits and cost trade-offs inherent in anthropomorphism and explains how they affect the evaluative attitudinal responses toward AI devices.
{"title":"The dual effect of anthropomorphism on customers’ decisions to use artificial intelligence devices in hotel services","authors":"Abdallah Alsaad","doi":"10.1080/19368623.2023.2223584","DOIUrl":"https://doi.org/10.1080/19368623.2023.2223584","url":null,"abstract":"ABSTRACT This study investigated the impact of anthropomorphism on customers’ decisions to use artificial intelligence (AI) devices in hotels, along with other traditional predictors. The study’s model considered the co-occurrence of positive and negative effects of anthropomorphism, including social presence and identity threats, which compete to control evaluative attitudes toward AI devices. Structural equation modeling was used to analyze the model using data from 363 participants. The results showed that anthropomorphism positively enhances social presence, leading to higher performance expectancy and positive emotions toward AI devices. Anthropomorphism also entails identity threats, resulting in increased effort expectancy and negative emotions. These trade-offs highlight the need for hotels to consider how customers perceive and respond to anthropomorphized AI devices during service delivery and to choose the level of anthropomorphism accordingly. This study highlights the benefits and cost trade-offs inherent in anthropomorphism and explains how they affect the evaluative attitudinal responses toward AI devices.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"1048 - 1076"},"PeriodicalIF":12.5,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46186084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-06DOI: 10.1080/19368623.2023.2221256
Ananya Ray, Arghya Ray, P. Bala, N. Rana
ABSTRACT Hotels across the globe are trying to adopt green technologies for reducing the negative impact of the hospitality segment on the environment. However, the implementation of green technologies in hotels can be affected by the perspectives of managers. There is a need to assess the views of managers regarding the enablers, barriers and skill-sets that affect the adoption of green technologies in hotels. Existing studies fail to draw a proper link between the factors that affect green technology use in hotels and the website content of green hotels. Semi-structured interviews of fifteen managers and topic-modeling of the website content of forty-one Indian green hotels reveal that there is a gap in communications and awareness. The qualitative study using a grounded theory and phenomenology approach has found motivators like, cost reduction, value-for-nature, and barriers like, misperception of customers, high cost. The study highlighted the importance of green skills as a moderator. 全球的酒店都在尝试采用绿色技术来减少酒店业对环境的负面影响. 然而，酒店绿色技术的实施可能会受到管理者观点的影响. 有必要评估管理人员对影响酒店采用绿色技术的推动因素、障碍和技能的看法. 现有研究未能在影响酒店绿色技术使用的因素与绿色酒店网站内容之间建立适当的联系. 对 15 名经理的半结构化访谈和对 41 家印度绿色酒店网站内容的主题建模表明，在沟通和意识方面存在差距. 使用扎根理论和现象学方法的定性研究发现了诸如降低成本、保护自然价值等激励因素，以及诸如对客户的误解、高成本等障碍. 该研究强调了绿色技能作为主持人的重要性.
ABSTRACT Hotels across the globe are trying to adapt green technologies for reducing the negative impact of the hospitality segment on the environment How, the implementation of green technologies in hotels can be affected by the perspectives of managers There is a need to assess the views of managers reviewing the enablers, barriers, and skill sets that affect the option of green technologies in hotels Existing studies failed to draw a property link between the factors that affect green technology use in hotels and the website content of green hotels Semi structured interviews of five managers and topic modeling of the website content of forty-one Indian green hotels received that there is a gap in communications and awareness The qualitative study using a grounded theory and phenomenology approach has found motivators like, cost reduction, value for feature, and barriers like, misconception of customers, high cost The study highlighted the importance of green skills as a modeler Hotels around the world are trying to adopt green technology to reduce the negative impact of the hotel industry on the environment However, the implementation of green technology in hotels may be influenced by the views of managers It is necessary to evaluate the views of management on the driving factors, obstacles, and skills that affect the adoption of green technology in hotels Existing research has failed to establish an appropriate connection between factors affecting the use of green technology in hotels and the content of green hotel websites A semi-structured interview with 15 managers and thematic modeling of content on 41 Indian green hotel websites showed gaps in communication and awareness Qualitative research using grounded theory and phenomenological methods has identified incentives such as cost reduction and conservation of natural values, as well as obstacles such as misunderstandings of customers and high costs This study emphasizes the importance of green skills as a host
{"title":"What affects the use of green technology in hotels? Assessing hotel management viewpoint using natural language processing based qualitative study","authors":"Ananya Ray, Arghya Ray, P. Bala, N. Rana","doi":"10.1080/19368623.2023.2221256","DOIUrl":"https://doi.org/10.1080/19368623.2023.2221256","url":null,"abstract":"ABSTRACT Hotels across the globe are trying to adopt green technologies for reducing the negative impact of the hospitality segment on the environment. However, the implementation of green technologies in hotels can be affected by the perspectives of managers. There is a need to assess the views of managers regarding the enablers, barriers and skill-sets that affect the adoption of green technologies in hotels. Existing studies fail to draw a proper link between the factors that affect green technology use in hotels and the website content of green hotels. Semi-structured interviews of fifteen managers and topic-modeling of the website content of forty-one Indian green hotels reveal that there is a gap in communications and awareness. The qualitative study using a grounded theory and phenomenology approach has found motivators like, cost reduction, value-for-nature, and barriers like, misperception of customers, high cost. The study highlighted the importance of green skills as a moderator. 全球的酒店都在尝试采用绿色技术来减少酒店业对环境的负面影响. 然而，酒店绿色技术的实施可能会受到管理者观点的影响. 有必要评估管理人员对影响酒店采用绿色技术的推动因素、障碍和技能的看法. 现有研究未能在影响酒店绿色技术使用的因素与绿色酒店网站内容之间建立适当的联系. 对 15 名经理的半结构化访谈和对 41 家印度绿色酒店网站内容的主题建模表明，在沟通和意识方面存在差距. 使用扎根理论和现象学方法的定性研究发现了诸如降低成本、保护自然价值等激励因素，以及诸如对客户的误解、高成本等障碍. 该研究强调了绿色技能作为主持人的重要性.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"917 - 946"},"PeriodicalIF":12.5,"publicationDate":"2023-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48793323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-06DOI: 10.1080/19368623.2023.2222029
Zhisheng Chen
ABSTRACT The study explores the opportunities and challenges that the cross-border integration of “Metaverse + hotel” brings to visitors and the hospitality industry. The study analyses the engagement differences between Metaverse hotels and traditional online/offline strategies regarding engagement immersion, community interaction, personalization, environmental perception, and participation. Metaverse hotel brings the impact of realistic environmental simulation, personalized service, customer engagement, and consumer follow-up feedback. Further, it brings to the hospitality industry the impact of enhancing organizational performance, co-creating value for stakeholders, influencing customer relationship management, and changing how managers communicate. Finally, Metaverse technology raises challenges of security issues, technical barriers, high costs, and uncertain user needs.
{"title":"Beyond Reality: Examining the Opportunities and Challenges of Cross-Border Integration between Metaverse and Hospitality Industries","authors":"Zhisheng Chen","doi":"10.1080/19368623.2023.2222029","DOIUrl":"https://doi.org/10.1080/19368623.2023.2222029","url":null,"abstract":"ABSTRACT The study explores the opportunities and challenges that the cross-border integration of “Metaverse + hotel” brings to visitors and the hospitality industry. The study analyses the engagement differences between Metaverse hotels and traditional online/offline strategies regarding engagement immersion, community interaction, personalization, environmental perception, and participation. Metaverse hotel brings the impact of realistic environmental simulation, personalized service, customer engagement, and consumer follow-up feedback. Further, it brings to the hospitality industry the impact of enhancing organizational performance, co-creating value for stakeholders, influencing customer relationship management, and changing how managers communicate. Finally, Metaverse technology raises challenges of security issues, technical barriers, high costs, and uncertain user needs.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"967 - 980"},"PeriodicalIF":12.5,"publicationDate":"2023-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45644998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-27DOI: 10.1080/19368623.2023.2214549
S. Huang, Xuequn Wang, H. Qu
ABSTRACT The development of peer-to-peer (P2P) accommodation market has seen multiple platforms providing booking services to consumers. As such consumers’ switching intention is equally important as repurchase intention to platform operators. This study applies cue utilization theory to study the effects of perceived corporate social responsibility (CSR) on P2P accommodation consumers’ repurchase intention and switching intention through trust and privacy risk. The study results show that the three dimensions (i.e. environmental, economic, and ethical) of perceived CSR have positive effects on trust, which increases repurchase intention but reduces switching intention; the environmental dimension of perceived CSR has a negative effect on privacy risk, which reduces repurchase intention but increases switching intention. Trust and privacy risk both mediate the effects of perceived CSR on repurchase/switching intention, but the indirect effects through trust are larger. The study demonstrates the utility of CSR in P2P accommodation platforms’ marketing and customer relationship management strategies. 点对点 (P2P) 住宿市场的发展已经看到多个平台为消费者提供预订服务. 因此者对于平台经营者而言, 消费者的转换意愿与复购意愿同等重要. 本研究运用线索利用理论, 通过信任和隐私风险, 研究感知企业社会责任 (CSR) 对P2P住宿消费者的回购意愿和转换意愿的影响. 研究结果表明, 感知CSR的三个维度 (即环境、经济和伦理) 对信任有正向影响, 增加了回购意愿但降低了转换意愿; 感知CSR的环境维度对隐私风险有负面影响, 降低了回购意愿, 但增加了转换意愿. 信任和隐私风险都调解感知 CSR 对回购/转换意图的影响, 但通过信任产生的间接影响更大. 该研究证明了企业社会责任在 P2P 住宿平台的营销和客户关系管理策略中的效用.
{"title":"Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers’ repurchase intention and switching intention","authors":"S. Huang, Xuequn Wang, H. Qu","doi":"10.1080/19368623.2023.2214549","DOIUrl":"https://doi.org/10.1080/19368623.2023.2214549","url":null,"abstract":"ABSTRACT The development of peer-to-peer (P2P) accommodation market has seen multiple platforms providing booking services to consumers. As such consumers’ switching intention is equally important as repurchase intention to platform operators. This study applies cue utilization theory to study the effects of perceived corporate social responsibility (CSR) on P2P accommodation consumers’ repurchase intention and switching intention through trust and privacy risk. The study results show that the three dimensions (i.e. environmental, economic, and ethical) of perceived CSR have positive effects on trust, which increases repurchase intention but reduces switching intention; the environmental dimension of perceived CSR has a negative effect on privacy risk, which reduces repurchase intention but increases switching intention. Trust and privacy risk both mediate the effects of perceived CSR on repurchase/switching intention, but the indirect effects through trust are larger. The study demonstrates the utility of CSR in P2P accommodation platforms’ marketing and customer relationship management strategies. 点对点 (P2P) 住宿市场的发展已经看到多个平台为消费者提供预订服务. 因此者对于平台经营者而言, 消费者的转换意愿与复购意愿同等重要. 本研究运用线索利用理论, 通过信任和隐私风险, 研究感知企业社会责任 (CSR) 对P2P住宿消费者的回购意愿和转换意愿的影响. 研究结果表明, 感知CSR的三个维度 (即环境、经济和伦理) 对信任有正向影响, 增加了回购意愿但降低了转换意愿; 感知CSR的环境维度对隐私风险有负面影响, 降低了回购意愿, 但增加了转换意愿. 信任和隐私风险都调解感知 CSR 对回购/转换意图的影响, 但通过信任产生的间接影响更大. 该研究证明了企业社会责任在 P2P 住宿平台的营销和客户关系管理策略中的效用.","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"32 1","pages":"893 - 916"},"PeriodicalIF":12.5,"publicationDate":"2023-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46646254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-20DOI: 10.1080/19368623.2023.2211063
B. Wen, C. Chi
ABSTRACT This study aimed to conceptualize ethical leadership (EL) in a hospitality context, grounded in Eastern philosophical foundation. Four studies consisting of both qualitative and quantitative were conducted, involving 732 hotel employees from 11 hotels. Study one used literature review, in-depth interviews, and focus group discussion to conceptualize ethical leadership as a four-dimensional construct, including moral person, employee care, moral management, and social responsibility. Three empirical studies were employed (study 2–4) to examine the psychometric properties of the proposed scale, including content, convergent, discriminant, concurrent and nomological validity. A nomological framework was examined, in which ethical leadership was proposed to influence employee voice behavior via employee psychological safety and leader-member exchange. This study enriches ethical leadership literature and provides a reliable and valid measuring tool for hospitality scholars interested in studying leadership in Eastern cultures. It also provides insights for hotel managers to develop and enhance ethical leadership skills.
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