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Trade-offs between operational performance and sales in a retail environment: The simultaneous impact of product variety on inventory levels, product availability, and sales 在零售环境中,经营绩效和销售之间的权衡:产品种类对库存水平、产品可用性和销售的同时影响
IF 10.3 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-01-25 DOI: 10.1111/jbl.12334
Kevin Sweeney, Philip T. Evers, Yongrui Duan, Robert Windle

Larger product assortments have been found to have both positive and negative impacts on firms that offer them. More product variety allows firms to increase sales by either selling to a larger customer base or by encouraging current customers to purchase more frequently and in greater quantities. However, more product variety is also associated with lower operational performance. In this research, we investigate the impact of product variety on firm performance in a retail setting. Using data gathered from a large retailer over a 32-week period for 12 product categories, we develop a multiple stage regression model and find that the effects of product variety on inventory levels, stockout rates and sales differ across more hedonic and more utilitarian product categories. Furthermore, we find that the product variety decision itself is moderated by the hedonic or utilitarian nature of the product category. Implications of the findings for theory and retail management are discussed.

更大的产品种类已经被发现对提供它们的公司有积极和消极的影响。更多的产品种类可以让公司通过向更大的客户群销售或鼓励现有客户更频繁地购买更多的产品来增加销售额。然而,更多的产品种类也与较低的运营绩效相关。在本研究中,我们探讨了在零售环境下产品种类对企业绩效的影响。利用从一家大型零售商收集的32周内12种产品类别的数据,我们开发了一个多阶段回归模型,发现产品种类对库存水平、缺货率和销售额的影响在更多享乐主义和更实用主义的产品类别中有所不同。此外,我们发现产品种类决策本身受到产品类别的享乐性或功利性的调节。讨论了研究结果对理论和零售管理的意义。
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引用次数: 2
Editorial: A case and framework for expanding the use of model‐free evidence 社论:扩大无模型证据使用的案例和框架
IF 10.3 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-01-12 DOI: 10.1111/jbl.12330
Beth Davis‐Sramek, A. Scott, R. Richey
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引用次数: 4
A case and framework for expanding the use of model-free evidence 扩大使用无模型证据的案例和框架
IF 10.3 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-01-12 DOI: 10.1111/jbl.12330
Beth Davis-Sramek, Alex Scott, Robert Glenn Richey Jr

The business logistics and supply chain management (L&SCM) discipline has a history of doctoral education that emphasizes the use of empirical research to make contributions to theory and practice. This training is evident in manuscript submissions and published research. As such, the structure of a manuscript has “generally expected” components. Authors are expected to: (1) introduce a relevant research question that addresses a specific logistics or supply chain phenomenon; (2) theorize about relationships between constructs that are presented within a nomological network; (3) offer extensive information about how the constructs are operationalized at the empirical level (i.e. variables); and (4) detail the statistical model used to test the hypothesized relationships and evaluate whether these relationships are meaningful or not.1

The application of statistical modeling is a fundamental and necessary component of empirically focused manuscripts in demonstrating the rigor and credibility of the findings. However, we suggest that “model-free evidence”2 is underutilized in the discipline. We write this first editorial of 2023 to support, when appropriate, model-free evidence as an additional “generally expected” manuscript component. We have asked our colleague Alex Scott to join us as a coauthor because his publications serve as an exemplar in providing context and explanation for our call to incorporate this analysis into manuscripts.

An overreliance on complex statistical models and output (i.e. model-based analysis) has potential pitfalls. For example, statistical models require assumptions to be valid, and these assumptions can range from the relatively simple (e.g. the constant variance assumption) to the very complicated (e.g. overidentification in the Arellano–Bond estimator) to the untestable (e.g. parallel trends in difference-in-differences after treatment3). When single-point estimates or regression coefficients from model output are reported in a manuscript, it can be difficult for editors, reviewers, and fellow colleagues to understand the nature of the relationship between variables beyond those estimates, which are conditional on the modeling assumptions. Furthermore, the inclusion of different control variables can flip the signs and change the interpretation of statistical results. While critical for addressing many research questions, output from a statistical model can (and should) always be questioned by the reader, and it often does not fully illustrate the relationship between variables.

In the following pages, we offer our rationale for increasing the use of model-free evidence in conjunction with model-based analysis. We believe that adopting its use more fully can improve the credibility of our research with respect to our academic peers and external stakeholders, which is an important goal of the Journal of Business Logistics (JBL) (Richey & Davis-Sramek, 2022a

然而,作者指出,消费者对零售替代政策的反应尚不明确。这项研究利用一系列基于场景的实验来填补这一重要空白,以检验消费者如何将零售商使用跨渠道替代作为服务恢复政策的几个细微差别。潘等人也将注意力集中在消费者行为上,以检验零售库存策略。(2022)提出了一个关于经济衰退期间消费者购买习惯的及时研究问题。他们特别关注零售商在经济衰退条件下预测消费者囤积行为的能力。使用消费者面板和零售扫描仪数据集,作者区分了库存和非库存消费者细分市场。他们发现,当消费者对经济状况的信心较低时,两个消费者群体都会降低消费率。然而,库存环节显著延长了购物行程之间的时间,从而增加了库存持有的持续时间。他们向零售商传达的信息很重要:消费者行为的转变增加了库存计划的复杂性,消费者消费的减少并不总是需要减少库存。最后,Rose等人(2022)将注意力集中在消费者对最后一英里配送服务日益增长的需求上。零售商经常将这项活动外包,许多物流服务提供商都是小企业,无法获得复杂的技术路线解决方案,只能使用简单的启发式方法来确定交货时间表和路线。然而,大多数启发式方法都是为了优化距离或旅行时间而设计的。由于消费者对服务失败的反应可能对小型物流供应商不利,作者根据实践中观察到的行为进行归纳,开发了一种强调客户服务结果的“注册”启发式方法。总之,在我们开始担任编辑的第三年之际,我们感谢支持《华尔街日报》并产生有影响力的研究成果的学者群体,我们可以在JBL的(数字)页面上展示这些研究成果。阅读愉快!
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引用次数: 4
Crowdsourced delivery and customer assessments of e-Logistics Service Quality: An appraisal theory perspective 电子物流服务质量的众包交付和客户评价:评价理论视角
IF 10.3 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-01-05 DOI: 10.1111/jbl.12327
Ha Ta, Terry L. Esper, Adriana Rossiter Hofer, Annibal Sodero

Thanks to increased technological advancements, retailers have progressively incorporated crowdsourcing into their delivery service portfolios to offer customers an enhanced last-mile delivery experience. Yet, while studies have explored the unique operational attributes of the crowdsourced delivery (CD) model in online retailing, the literature remains scant on how customers respond to the usage of this emerging delivery service. Building on the cognitive appraisal theory and e-Logistics Service Quality (e-LSQ) literatures, this study applies middle-range theorizing to examine differences between customers' appraisals of e-LSQ dimensions of CD and traditional delivery methods, and what types of products being delivered make such differences more pronounced. Our analysis of a large sample of customers' reviews across multiple retailers reveals that customers exhibit higher appraisal levels of timeliness, price, and reliability of delivery services when CD is used. Results also indicate that appraisals are more pronounced for timeliness and price of deliveries of high-turnover products that require minimal time and effort to purchase. Our findings, as such, underscore the power of CD as a tool to enhance customer experience and unveil potential opportunities for effective CD use in customer segmentation strategies.

由于技术的不断进步,零售商逐渐将众包纳入其配送服务组合,为客户提供更好的最后一英里配送体验。然而,尽管研究已经探索了在线零售中众包配送(CD)模式的独特运营属性,但关于客户对使用这种新兴配送服务的反应的文献仍然很少。本研究在认知评价理论和电子物流服务质量(e-LSQ)文献的基础上,运用中程理论分析顾客对电子物流服务质量维度的评价与传统配送方式的差异,以及哪些类型的产品被配送使这种差异更加明显。我们对多个零售商的大量客户评论样本的分析表明,当使用CD时,客户对交付服务的及时性、价格和可靠性的评价水平更高。结果还表明,评估更明显的及时性和价格交付高周转率的产品,需要最少的时间和精力来购买。因此,我们的研究结果强调了CD作为增强客户体验的工具的力量,并揭示了在客户细分策略中有效使用CD的潜在机会。
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引用次数: 5
Environmental orientation on the frontline: A boundary-spanning perspective for supply chain management 前线的环境导向:供应链管理的跨界视角
IF 10.3 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2023-01-03 DOI: 10.1111/jbl.12328
Colin B. Gabler, V. Myles Landers, Raj Agnihotri, Tyler R. Morgan

Frontline employees (FLEs) are the face of every organization in the supply chain, and therefore, supply chain partners understand each other's environmental values through these interactions. An environmental orientation conveys a firm's commitment to the natural environment to both internal and external stakeholders along the supply chain. Building upon social identity theory within a boundary-spanning perspective, we estimate a model which examines how this firm-level orientation leads to FLE's environmental identification. These FLEs work harder and are more satisfied at higher levels of identification, which ultimately translates to perceptions of higher-quality products and prosocial impact. FLE's perceptions of ethical leadership and trust in their organization moderate this serial mediation model. Together, we provide insights into the benefits of frontline employees who identify with an environmental organization.

一线员工是供应链中每个组织的面孔,因此,供应链合作伙伴通过这些互动了解彼此的环境价值。环境导向向供应链上的内部和外部利益相关者传达了公司对自然环境的承诺。基于跨界视角下的社会认同理论,我们估计了一个模型,该模型检验了这种企业层面的取向如何导致FLE的环境认同。这些员工工作更努力,对更高水平的认同更满意,这最终转化为对更高质量产品和亲社会影响的看法。FLE对道德领导和对其组织的信任的看法调节了这种串行中介模型。我们一起深入了解认同环保组织的一线员工的好处。
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引用次数: 5
Capability bundling for effective supply chain management: An integrative framework and research agenda 有效供应链管理的能力捆绑:一个综合框架和研究议程
IF 10.3 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-12-29 DOI: 10.1111/jbl.12329
Sreedhar Madhavaram, Kerry T. Manis, Siavash Rashidi-Sabet, Daniel F. Taylor

Effective supply chain management (SCM) capabilities are critical to the success of organizations. Although research over the past three decades (i) firmly establishes that SCM plays a significant role in corporate strategy, (ii) either suggests and/or finds strong positive results for the impact of different types of SCM capabilities on firm performance, and (iii) indicates that intra-firm and inter-firm capabilities are central to the effectiveness of SCM, how firms come to have the SCM capabilities stays somewhat underexplored. Therefore, to understand how firms can bundle effective SCM capabilities, we (i) develop a brief overview of capabilities research, (ii) use the subprocesses of capability bundling—stabilizing (building), enriching (developing), and pioneering (creating)—as a framework for reviewing SCM research, (iii) review 236 articles from 66 journals to develop an integrative framework of capability bundling for SCM effectiveness, (iv) discuss the findings from the review for SCM capability bundling, and (v) delineate a comprehensive research agenda that provides specific insights into how firms can come to have SCM capabilities for competitive advantages in the marketplace. In doing so, we hope to initiate a silo-breaking, cross-disciplinary research program on how firms bundle capabilities for competitive advantages.

有效的供应链管理(SCM)能力对组织的成功至关重要。尽管过去三十年的研究(i)坚定地确立了供应链管理在企业战略中发挥着重要作用,(ii)表明和/或发现了不同类型的供应链管理能力对企业绩效的影响的强有力的积极结果,(iii)表明企业内部和企业之间的能力是供应链管理有效性的核心,但企业如何获得供应链管理能力仍未得到充分的探索。因此,为了理解企业如何能够捆绑有效的供应链管理能力,我们(i)发展能力研究的简要概述,(ii)使用能力捆绑的子过程——稳定(构建)、丰富(发展)和开拓(创造)——作为回顾供应链管理研究的框架,(iii)回顾来自66个期刊的236篇文章,以开发一个针对供应链管理有效性的能力捆绑的综合框架,(iv)讨论从回顾供应链管理能力捆绑中得到的发现。(v)描述一个全面的研究议程,为企业如何获得供应链管理能力以获得市场竞争优势提供具体的见解。在此过程中,我们希望启动一个打破竖井的跨学科研究项目,研究企业如何捆绑能力以获得竞争优势。
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引用次数: 5
Logistics and supply chain management in base of the pyramid projects 基于金字塔项目的物流与供应链管理
IF 10.3 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-12-26 DOI: 10.1111/jbl.12326
Adegoke Oke, Arnold Maltz, Jarrod Goentzel

Bottom of the Pyramid (BOP) populations often lack access to the products and markets that would allow progress toward sustainable development goals (SDGs) (Prahalad & Hart, Strategy + Business, 2002, 26 and 1). Recognizing the fundamental role of logistics/supply chain management (LSCM) in providing such access, we review 84 case studies of development initiatives targeted at the BOP. Surprisingly, we find that LSCM has low visibility in most cases, although distribution is frequently mentioned and LSCM is a more central actor in the few cases where BOP locations are a source for low-cost products.

金字塔底层(BOP)人口通常无法获得产品和市场,从而无法实现可持续发展目标(sdg)。Hart, Strategy + Business, 2002, 26 and 1).认识到物流/供应链管理(LSCM)在提供这种途径方面的基本作用,我们回顾了84个针对BOP的发展计划的案例研究。令人惊讶的是,我们发现LSCM在大多数情况下具有较低的可见性,尽管分布经常被提及,并且LSCM在BOP位置作为低成本产品来源的少数情况下扮演着更重要的角色。
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引用次数: 1
What about policy research? 政策研究呢?
IF 10.3 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-10-21 DOI: 10.1111/jbl.12324
Robert Glenn Richey Jr, Beth Davis-Sramek

Over the past decade, many manuscripts and editorial opinions have been written that worry about academic research is not being relevant to management. This cascading complaint is relevant to research across most business disciplines. As our writings become more theoretically esoteric and our methods become more distant from the manager, authors (Hawkins et al., 2022), deans, politicians, and now accreditation agencies (Richey & Davis-Sramek, 2022) are increasingly asking for an accounting of the value provided by investing in academic research. The current highly flawed measurement of research impact is adjusting to the demands of our increasingly interested stakeholders. Now more than ever, our research must have an impact beyond our hallowed academic halls.

At the Journal of Business Logistics (JBL), strong theoretical and methodological rigor are the price of admission, but we are also pleased to publish articles that provide implications for industry (Davis-Sramek & Richey, 2022). Submissions without managerial implications are consistently desk rejected, but the papers published in JBL are getting serious attention. We note the rapid growth of executives viewing JBL article summaries that we post on our social media accounts as an important avenue to inform business practice. In fact, the JBL LinkedIn account has grown to nearly 2000 followers in just over a year. Only about a third of the individuals following the JBL LinkedIn account are academics (https://www.linkedin.com/company/journal-of-business-logisticss/). This was a pleasant surprise and provides us with another route to support the work of JBL authors.

Of course, academia and business represent two of the largest JBL stakeholders, but there is another stakeholder group that is ripe for enhanced prospective and retrospective learning about our research – our government officials and policymakers! Why? Because our discipline has never seen a time of such importance. Supply chain “something” always is in the news. Congress and the EU parliaments often talk about “supply chain problems.” Leader's pontificate about the future of transportation and related technology. Regulators are ready to return from COVID clemency which provided enhanced flexibility and improvisation to supply chains (Richey et al., 2022). Government agencies are looking for ways to incentivize companies to reshore or nearshore manufacturing that is regarded as “critical.” As we have watched the public spectacles in real time, we find that most people making laws and implementing policies have something in common regardless of political party affiliation. They are making decisions with extraordinarily little knowledge or experience in logistics and supply chain management (L&SCM). It is time for our research community to address the L&SCM policy gap.

Over the last 2 years, we ha

在过去的十年里,许多手稿和编辑意见都担心学术研究与管理无关。这种层叠的抱怨与大多数商业学科的研究相关。随着我们的著作在理论上变得越来越深奥,我们的方法与管理者、作者(Hawkins et al., 2022)、院长、政治家以及现在的认证机构(Richey &Davis-Sramek, 2022)越来越多地要求对学术研究投资所提供的价值进行核算。目前对研究影响的高度有缺陷的测量正在调整,以适应我们日益感兴趣的利益相关者的需求。现在,我们的研究比以往任何时候都更有必要对我们神圣的学术殿堂之外产生影响。在《商业物流杂志》(JBL),强大的理论和方法严谨性是入场费,但我们也很高兴发表对行业有影响的文章(Davis-Sramek &克,2022)。不涉及管理的论文总是被拒绝,但在JBL上发表的论文却受到了严肃的关注。我们注意到,越来越多的高管将我们在社交媒体账户上发布的JBL文章摘要视为了解商业实践的重要途径。事实上,JBL的LinkedIn账户在一年多的时间里已经增长到近2000名粉丝。在关注JBL LinkedIn账户的人中,只有大约三分之一是学者(https://www.linkedin.com/company/journal-of-business-logisticss/)。这是一个惊喜,为我们提供了另一条支持JBL作者工作的途径。当然,学术界和商界是JBL最大的两个利益相关者,但还有另一个利益相关者群体——我们的政府官员和政策制定者——已经成熟,可以加强对我们研究的前瞻性和回顾性学习!为什么?因为我们的纪律从未经历过如此重要的时刻。供应链“某些东西”总是出现在新闻中。美国国会和欧盟议会经常谈论“供应链问题”。领导者对未来交通和相关技术的看法。监管机构已准备好从对COVID的宽容中恢复过来,这为供应链提供了更大的灵活性和即兴性(Richey et al., 2022)。政府机构正在寻找方法,鼓励企业将被视为“关键”的制造业迁回国内或近岸。当我们实时观察这些公共奇观时,我们发现,大多数制定法律和执行政策的人都有一些共同点,而不是政党。他们在物流和供应链管理(L&SCM)方面的知识或经验非常少的情况下做出决策。现在是我们的研究团体解决供应链管理政策差距的时候了。在过去的两年里,我们看到我们的许多同事在媒体上谈论供应链的复杂性。我们的社区对限制旅行、运输疫苗、管理哄骗者、寻找新的替代供应来源、处理能源问题、授权电动汽车采用、调整包装中断以及无数其他主题发表了评论。我(格伦)甚至有机会就供应链问题向国会发表讲话。尽管有这些互动,但我们并没有看到提交给JBL的研究增加,这些研究向政府和政策制定者提供了关于供应链的教育和信息。作为研究人员,我们需要提供专家分析,为他们的决策提供信息。事实上,我们的政府领导人继续讨论“供应链”,就好像只有一条供应链一样,这令人不安,因为它低估了管理本地、区域和/或全球网络的巨大复杂性(Wiedmer等人,2021)。将产品和服务从创造转移到消费,然后再转移回来的动态流程的简化,不可能由一个政策沙皇和一个小委员会来管理。JBL的44年研究支持这样一个现实,即管理供应链需要所有实体和流程的参与和协调。毫不奇怪,关于政策机会的讨论为我们打开了一扇门,让我们注意到本期《JBL》上发表的研究的广度。第43卷,第4期包括10篇杰出的文章,这些文章展示了我们的评审团队处理广泛的供应链管理领域的意愿。这些文章还揭示了该杂志对方法的开放性,包括档案计量经济学分析、案例研究、深度访谈、实验室实验、准实验和调查。我们现在将分析这些文章,并将它们与未来的政策相关研究联系起来。在《要素市场中资源稀缺性的认知:对管理注意力和协作的影响》一文中,Wiedmer和Whipple对采购经理进行了调查,以检验全球化要素市场中的资源稀缺性。 鉴于当前的经济波动,采购经理们必须在资源稀缺和围绕稀缺本身的不确定性之间游弋。这一现实影响了管理者如何处理供应链协作。作者指出,当资源被预期为稀缺时,管理者的注意力水平会提高,但在建立联系后,管理者会忽视稀缺问题。继续对不确定性的讨论,Bendoly等人(2022)制作了我们的第二项研究,题为“反向拉动:供应链决策中供需不确定性的联合考虑”。在一个受控的报纸路由实验室实验中,作者考虑了上游和下游的不确定性,使库存管理决策复杂化。结果详细说明了下游的不确定性导致拉向中心偏差,而上游的不确定性导致多样化偏差。结果详细说明了重要的相互作用,表明下游的不确定性可以引发和影响多样化偏差,尽管缺乏供应的不确定性。供应的不确定性影响拉向中心偏置的大小。考虑一下:鉴于全球范围内(政府)正在进行大量的政策调整,围绕稀缺的不确定性会增强还是减少?今天制定的政策会对协作以及对稀缺性和不确定性的看法产生积极或消极的影响吗?内部政策的调整将如何影响与库存管理策略相关的供应和/或需求方面的不确定性?在第三项研究中,Ellram等人(2022)直面当前的政策问题。在《范围3货运排放的合法性理论视角》一书中,作者质疑了可持续发展项目的影响。交通运输是发展中国家增长最快的排放形式,但可持续性在许多组织的整体可持续性议程中并不是优先考虑的事项。结果表明,减少货运排放是在孤立的企业运输职能中进行管理的。这导致组织缺乏对减少外包货运排放的关注。调查结果揭示了西方经济与新兴经济体政策预期之间的脱节,导致了一个需要解决的重大差距。Ellram的深度访谈方法提供了对内部决策的丰富理解,这些决策可能与外部政策和合作伙伴的经济预期不一致。考虑:研究人员将需要考虑跨境政策如何使传统关系复杂化。此外,虽然可持续发展项目有一个重要的长期目标,但在制定这些政策时,如果不包括政府以外的合作伙伴,会在短期和中期产生意想不到的后果吗?接下来,在“金融机构对农产品供应链中交易所的影响:信息经济学视角”中,Darby等人(2022)使用时间序列分析来检查金融机构在执行供应链活动中所扮演的角色……一直到农场。作者研究了金融市场如何作为农产品供应链中交换活动的信息来源和影响。该研究表明,来自金融市场的信息影响农民和客户之间的交易,但其影响不对称,取决于交易动态和当地市场条件。Darby的研究也借鉴了资源基础观点,将供应链管理资源的重要性与市场联系起来。考虑一下:鉴于全球控制通货膨胀的行动越来越多,供应链经理必须监控市场,以帮助预测商品和资源的价值。思考:政府政策的变化将如何影响金融机构和供应链之间的关系?当政策要求农产品支持能源生产(如乙醇)时,会发生什么?是否可以制定政策来平息供应链交换动态并结合当地市场情况?第五和第六项研究考察了供应链契合度和整合,这是许多供应链在大流行后重新审视的两个概念。在“供应链导向对供应链成员之间契合度的影响:三元视角”一文中,Gligor、Feizabadi等人(2022)重新提出了供应链导向(SCO)的概念。SCO被认为是供应链管理的推动者,并以供应链一致性为基础。与个别公司层面的研究不同,本文考察了三位一体。在此过程中,作者引入了SCO供应商契合度和SCO客户契合度的概念。研究结果表明,上合组织在整个供应链上的一致性似乎比上合组织本身的水平更重要。考虑一下:在政策方面,研究人员可能
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引用次数: 3
A supply chain management framework for services 服务的供应链管理框架
IF 10.3 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-10-12 DOI: 10.1111/jbl.12323
Matias G. Enz, Douglas M. Lambert

While services represent the largest sector of the global economy, 86.8% in the United States, most supply chain management (SCM) research is focused on product flows. Executives in manufacturing firms have benefited from frameworks created to implement SCM processes, but this is not the case for their counterparts in service companies. The two most cited SCM frameworks for services have methodological and conceptual deficiencies. Drawing upon the service-dominant logic of marketing and using an empirical research approach, we developed supply chain structure maps for nine service firms. Our findings indicate that the supply chain structure maps of service companies are comparable to those in the product-based literature, which supports the service-dominant logic. Then, we identified the six key processes that constitute a framework to manage service supply chains. The customer relationship management and the supplier relationship management processes form the critical links in the supply chain, and the other four processes are coordinated through this linkage. The SCM framework for services provides direction for executives in service firms who need to increase cross-functional integration within their firms and with other members of the supply chain. For academics, 12 avenues for future research are identified.

虽然服务业代表了全球经济中最大的部门,在美国占86.8%,但大多数供应链管理(SCM)研究都集中在产品流上。制造企业的执行人员已经从为实现SCM过程而创建的框架中受益,但是对于服务企业的对应人员来说,情况并非如此。被引用最多的两个服务SCM框架在方法和概念上都存在缺陷。利用服务主导的营销逻辑,并使用实证研究方法,我们为九家服务公司开发了供应链结构图。我们的研究结果表明,服务型企业的供应链结构图与基于产品的文献中的供应链结构图相当,支持服务主导的逻辑。然后,我们确定了构成管理服务供应链框架的六个关键流程。客户关系管理和供应商关系管理过程构成了供应链的关键环节,其他四个过程通过这一环节进行协调。服务的SCM框架为服务公司的高管提供了方向,他们需要增加公司内部以及与供应链其他成员的跨功能集成。对于学者来说,确定了未来研究的12条途径。
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引用次数: 3
Do as You Say, or I Will: Retail signal congruency in buy-online-pickup-in-store and negative word-of-mouth 照你说的做,否则我会的:零售信号在网上购买、店内取货和负面口碑中一致
IF 10.3 2区 管理学 Q1 Business, Management and Accounting Pub Date : 2022-09-15 DOI: 10.1111/jbl.12322
Yao “Henry” Jin, Monique L. Ueltschy Murfield, Dora E. Bock

Buy-online-pickup-instore (BOPIS) services have become an increasingly important part of a retailer's omnichannel strategy. When service failures (e.g., stock-out) occur, consumers may resort to negative word-ofmouth (NWOM) to share their evaluation of the retailer's BOPIS service. While a retailer's service recovery policies (e.g., cross-channel substitution) may help to fulfill its service intent, the extent to which these two signals can improve consumer satisfaction and diminish their NWOM intent remains unknown. Drawing from both service recovery literature and signaling theory, we conducted a series of five experiments and find that the intradimensional congruity of the signal set communicated by the retailer during its BOPIS service process depends on both its operational capability and the consumer's own predilection regarding the product category. These insights collectively indicate that while a retailer's operations need to support service policies to provide a congruous BOPIS service process, substitution policies offered to consumers during the transaction need to consider the extent to which a consumer's purchase decision is hedonic or utilitarian. In turn, this finding suggests that a retailer's category management needs to consider BOPIS substitution in terms of both product assortment and inventory policies.

在线购买-提货-商店(BOPIS)服务已经成为零售商全渠道战略中越来越重要的一部分。当服务失败(例如,缺货)发生时,消费者可能会采用负面口碑(NWOM)来分享他们对零售商BOPIS服务的评价。虽然零售商的服务恢复政策(例如,跨渠道替代)可能有助于实现其服务意图,但这两个信号在多大程度上可以提高消费者满意度并减少他们的NWOM意图仍是未知的。根据服务恢复文献和信号理论,我们进行了一系列的五个实验,发现零售商在其BOPIS服务过程中传达的信号集的维内一致性取决于其运营能力和消费者对产品类别的偏好。这些见解共同表明,虽然零售商的操作需要支持服务策略以提供一致的BOPIS服务流程,但在交易期间提供给消费者的替代策略需要考虑消费者购买决策是享乐主义还是功利主义的程度。反过来,这一发现表明,零售商的类别管理需要考虑BOPIS替代品在产品分类和库存政策方面。
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引用次数: 10
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Journal of Business Logistics
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