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Enhancing tourist visit intentions through virtual endorsers' short videos: A narrative transportation theory 虚拟代言人短视频提升游客参观意向:叙事运输理论
IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-06-15 DOI: 10.1016/j.tmp.2025.101389
Jiahui Huang , Dan Huang , Keyu Huang
Virtual humans, as actors in the metaverse, are increasingly being utilized as endorsers in short videos to promote tourism destinations. Yet few studies have examined their effectiveness in destination marketing. This study applied the narrative transportation theory to build a model that investigates the impact of virtual endorsers' short videos on tourist visit intentions. The model was empirically tested with a popular virtual endorser (i.e., Su Xiaomei). Results show that endorser-destination congruence, narrative coherence, and authenticity boost empathy and indirectly influence visit intentions, while anthropomorphism directly influence visit intentions. Empathy plays a mediating role in the relationship between these narrative elements and visit intentions. This research provides valuable insights into how virtual endorsers, in conjunction with other elements within the video narrative, can effectively promote destination marketing.
虚拟人作为虚拟世界的演员,越来越多地被用作短视频的代言人,以宣传旅游目的地。然而,很少有研究考察它们在目的地营销中的有效性。本研究运用叙事运输理论,构建虚拟代言人短视频对游客旅游意向影响的模型。对该模型进行了实证检验,并请来了一位颇受欢迎的虚拟代言人(即苏小梅)。结果表明,目的地一致性、叙事连贯性和真实性促进了共情,并间接影响了旅游意向,而拟人化直接影响了旅游意向。共情在这些叙事元素与访问意图的关系中起中介作用。这项研究为虚拟代言人如何与视频叙事中的其他元素相结合,有效促进目的地营销提供了有价值的见解。
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引用次数: 0
Twenty years of red tourism research: A systematic literature review using the theories-contexts-characteristics-methods framework 红色旅游研究二十年:理论-语境-特征-方法框架的系统文献综述
IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-06-13 DOI: 10.1016/j.tmp.2025.101390
Terrence Tsz Hei Kong, Runqi Zou, Honggen Xiao
Previous red tourism reviews fall short of evaluating the theoretical foundations, contexts, characteristics and methods of existing literature. Through employing the Theories-Contexts-Characteristics-Methods framework, this paper is the first systematic review that synthesized 279 CSSCI Chinese-written and 30 English-written empirical research articles. It provides a snapshot of the state-of-the-art of red tourism scholarship to highlight extant knowledge gaps. Results show that research questions on red tourism exhibit a dominant managerial focus over the past 20 years. Most of the studies failed to address core attributes that make red heritage distinctive, including identity, emotions, memories, sense of place and power dynamics. This review also shows that the theoretical foundation of red tourism research is weak and fragmented. Most deployed theories are human-centric, which marginalizes red heritage and its endogenous attributes. Furthermore, current red tourism literature principally examines general domestic tourists and tangible heritage sites. Residents who are carriers of red memories and cultural practices, inbound tourists, adolescents and intangible red cultural heritage and traditions were overlooked. Drawing from critical heritage studies, this review contributes to red tourism and heritage tourism studies by suggesting new theoretical lenses (e.g., storytelling and post-anthropocentrism). Novel research questions that go beyond the current overreliance on specific research contexts are provided, complemented with a list of possible new methods.
以往的红色旅游评论缺乏对现有文献的理论基础、语境、特征和方法的评价。本文采用理论-语境-特征-方法框架,综合了279篇CSSCI中文论文和30篇英文论文的实证研究,首次进行了系统综述。它提供了最新的红色旅游奖学金的快照,以突出现有的知识差距。结果表明,红色旅游的研究问题是近20年来管理研究的重点。大多数研究未能解决使红色遗产与众不同的核心属性,包括身份、情感、记忆、地方感和权力动态。红色旅游研究的理论基础薄弱、支离破碎。大多数部署的理论都是以人为中心的,这将红色遗产及其内生属性边缘化。此外,目前的红色旅游文献主要考察一般国内游客和有形遗产遗址。作为红色记忆和文化习俗载体的居民、入境游客、青少年和非物质红色文化遗产和传统被忽视。从批判性遗产研究中,本文通过提出新的理论视角(例如,讲故事和后人类中心主义)为红色旅游和遗产旅游研究做出了贡献。提供了超越当前过度依赖特定研究背景的新颖研究问题,并补充了一系列可能的新方法。
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引用次数: 0
When travel teaches: Unpacking student outcomes in educational tourism 当旅行教导:在教育旅游中剖析学生的成果
IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-06-05 DOI: 10.1016/j.tmp.2025.101385
Sharleen Xiaolian Chen , Lili Yu , Serene Wai Tsz Tse , Yupu Zhang
This study employs a mixed-methods approach to examine the effects of educational tourism on university students' learning from the cognitive, affective, and behavioral domains. Unlike previous studies that focus on a single learning domain, this study offers a comprehensive understanding of the significant outcomes of educational tourism on the well-rounded development of young adults. It investigates how these effects manifest in the three domains of learning among university students engaged in educational tourism experiences. The quantitative findings indicate substantial progress in the three domains of learning after an educational tourism program. The qualitative findings highlight key themes within each learning domain. This research makes a valuable contribution to educational tourism research by offering insights that support the advocacy for educational tourism as an effective extension and enhancement of classroom teaching and learning.
本研究采用混合方法,从认知、情感和行为三个层面探讨教育旅游对大学生学习的影响。与以往关注单一学习领域的研究不同,本研究全面了解了教育旅游对年轻人全面发展的重要影响。本研究探讨了这些影响如何在从事教育旅游体验的大学生的三个学习领域中表现出来。定量结果表明,在教育旅游项目后,在三个学习领域取得了实质性进展。定性研究结果突出了每个学习领域的关键主题。本研究对教育旅游的研究做出了宝贵的贡献,为教育旅游作为课堂教与学的有效延伸和增强的倡导提供了见解。
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引用次数: 0
Scale development and validation of residents' green creativity in tourism destinations 旅游目的地居民绿色创意的规模开发与验证
IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-06-03 DOI: 10.1016/j.tmp.2025.101386
Xiaoli Lu , Meng Zhou , Xumo Tian
This study expands the topic of employee's green creativity (EGC) in corporate organizations to a broader tourism destination context, and reveals the connotations and dimensions of RGC by anchoring the ability-motivation-opportunity (AMO) theory. We find that the RGC in tourism destination is composed of three dimensions, namely, green creative practice, green life belief, and green opportunity recognition. RGC in tourism destinations has a distinctive “living” character compared to EGC in corporate contexts. Residents creatively realize a green life, closely related to their own lives and the surrounding environment, which we conceptualize as “ green creation of lifestyles ”. In addition, this paper follows a strict scale development procedure and constructs a 17-item RGC scale. The study is expected to build on the theorization of green creativity in tourism research as well as future knowledge spillovers.
本研究将企业组织中员工绿色创造力(EGC)的研究扩展到更广阔的旅游目的地语境,并通过锚定能力-动机-机会(AMO)理论揭示了RGC的内涵和维度。研究发现,旅游目的地的研资由绿色创意实践、绿色生活信念和绿色机会认知三个维度构成。旅游目的地的研资局与企业的研资局相比,具有鲜明的“活”特色。居民创造性地实现绿色生活,与自己的生活和周围环境密切相关,我们将其定义为“绿色创造的生活方式”。此外,本文遵循严格的量表编制流程,构建了一个包含17个条目的研资局量表。本研究旨在建构旅游研究中的绿色创意理论,以及未来的知识外溢。
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引用次数: 0
To share or not to share: Examining the stress of sharing tourism experiences on social media 分享还是不分享:在社交媒体上分享旅游经历的压力
IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-05-31 DOI: 10.1016/j.tmp.2025.101387
Zhuowei Huang , Tingting Guo , Linghan Zhang
This study employs a mixed-methods approach to explore the stress individuals experience when sharing tourism experiences on social media, which is underexplored in existing tourism literature. Guided by the Stressor-Strain-Outcome model, a conceptual framework concerning the stress of sharing is developed and empirically tested using Generalized Structural Equation Model, incorporating six stressors, two coping strategies and two psychological linkages. Results highlight the critical role of positive self-presentation in sharing tourism experiences on social media. Through exploring people's coping strategies, the study advances understanding of human-technology interactions, and pinpoints the future research direction to the role of social media as the environment and the context rather than media content. This research also provides valuable practical insights for destination marketing organizations and tourism suppliers to better understand today's tourists and design appropriate products.

Rationale of this research

This study was motivated by the authors' shared experiences as active WeChat users who have personally encountered the psychological burden associated with sharing travel experiences on social media platforms. The dilemma of whether to share, what content to post, and how to present it has become a significant concern for many users. Through examining this phenomenon, we have gained a better understanding of the broader social transformations brought about by the widespread use of social media platforms.
本研究采用混合方法探讨个体在社交媒体上分享旅游体验时所感受到的压力,这是现有旅游文献未充分探讨的。在压力源-应变-结果模型的指导下,构建了一个包含六种压力源、两种应对策略和两种心理联系的共享压力概念框架,并运用广义结构方程模型进行了实证检验。研究结果强调了积极的自我展示在社交媒体上分享旅游体验中的关键作用。通过对人的应对策略的探索,本研究推进了对人与技术互动的理解,并指出了社交媒体作为环境和情境的作用而不是媒体内容的未来研究方向。该研究也为目的地营销组织和旅游供应商更好地了解当今的游客并设计合适的产品提供了有价值的实践见解。这项研究的动机是作者作为b微信的活跃用户分享的经历,他们亲身经历了在社交媒体平台上分享旅行经历所带来的心理负担。是否分享,发布什么内容,以及如何呈现内容的困境已经成为许多用户关注的重要问题。通过研究这一现象,我们对社交媒体平台的广泛使用所带来的更广泛的社会变革有了更好的理解。
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引用次数: 0
Pay more and sacrifice more for environmental practices? The role of compensation in hotel booking intentions 为环保付出更多,牺牲更多?补偿在酒店预订意向中的作用
IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-05-30 DOI: 10.1016/j.tmp.2025.101384
Ana Belén Martín-Gago , Carmen Camarero , Marta Laguna-García
This paper aims to further understand willingness to sacrifice and willingness to pay a higher price for booking a hotel with environmental practices. We examine the acceptance of individual sacrifices (without compensation) versus shared sacrifices between hotel-client (with compensation), and we shed light on effective compensatory methods. The research comprises three studies: a questionnaire to potential hotel guests and two experiments. The findings suggest that both the willingness to sacrifice and to pay a higher price are primarily determined by consumers' sustainable attitudes and perceived behavioural control. Social norms appear to encourage individuals to make bookings when sacrifices are rewarded. When customers are presented with a shared sacrifice proposition, the type of compensation (economic vs. social) influences their intention to book a hotel, although this effect is moderated by the price level. This study advances the literature on sustainable consumer behaviour and provides insights for hoteliers to enhance operational sustainability.
本文的目的是进一步了解牺牲意愿和愿意支付更高的价格预订酒店与环保实践。我们考察了个人牺牲(无补偿)与酒店客户之间共同牺牲(有补偿)的接受程度,并阐明了有效的补偿方法。本研究包括三个研究:对酒店潜在客人的问卷调查和两个实验。研究结果表明,牺牲意愿和支付更高价格的意愿主要取决于消费者的可持续态度和感知行为控制。当牺牲得到奖励时,社会规范似乎会鼓励个人预订。当顾客面对共同牺牲的提议时,补偿类型(经济补偿还是社会补偿)会影响他们预订酒店的意愿,尽管这种影响会受到价格水平的调节。本研究促进了可持续消费者行为的研究,并为酒店经营者提供了提高运营可持续性的见解。
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引用次数: 0
Does Airbnb matter to the domestic tourism market? Empirical evidence from Airbnb supply and tourism demand in South Korea Airbnb对国内旅游市场重要吗?来自爱彼迎供应和韩国旅游需求的经验证据
IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-05-28 DOI: 10.1016/j.tmp.2025.101381
Taehyee Um , Minwoo Lee , Ki-Joon Back , Namho Chung
The growth of Airbnb has given rise to changes in tourist behavior and tourism-related industries. However, research on domestic tourism demand (DTD) for Airbnb supply has been limited. Thus, this study uses the autoregressive distributed lag model and Granger causality analysis based on the tourism demand theory to investigate the relationship between Airbnb supply and DTD. Expenditure on tourism-related products, number of visitors, and search volume of tourism destinations are applied to measure the DTD. The results indicate that expenditure has a positive relationship with Airbnb supply in the short term, while the number of visitors and search volume have positive relationships with Airbnb supply in the long term. The findings show differences depending on the types of Airbnb listings and property hosts. Results of the Granger causality analysis indicate Airbnb supply Granger-causes DTD. Theoretical and practical implications regarding tourism demand are discussed based on the findings.
Airbnb的发展引起了游客行为和旅游相关行业的变化。然而,国内旅游需求(DTD)对Airbnb供应的研究有限。因此,本研究采用基于旅游需求理论的自回归分布滞后模型和格兰杰因果分析来考察Airbnb供给与DTD之间的关系。使用旅游相关产品的支出、游客数量和旅游目的地的搜索量来度量DTD。结果表明,在短期内,支出与Airbnb供应呈正相关,而在长期内,访客数量和搜索量与Airbnb供应呈正相关。调查结果显示,不同类型的Airbnb房源和房主之间存在差异。格兰杰因果分析的结果表明,Airbnb提供格兰杰原因DTD。在此基础上讨论了旅游需求的理论和实践意义。
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引用次数: 0
Eudaimonic well-being outcomes from international study tourism experiences: The Lotus framework of well-being 国际学习旅游体验的幸福结果:幸福的莲花框架
IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-05-23 DOI: 10.1016/j.tmp.2025.101383
Sera Vada , Sarah Gardiner , Brent Moyle , Sebastian Filep , Lu Chang
Scholarship on the concept of tourist well-being has experienced significant growth. Despite this, studies have predominantly explored the hedonic aspects of well-being, leaving eudaimonic dimensions underexplored and conceptually underdeveloped. Consequently, this research seeks to explore the underlying dimensions of eudaimonic well-being which emerge from international study tourism experiences. Drawing on the outcomes of photo elicitation focus group discussions with 23 participants, this research revealed that international study tourism experiences fostered feelings of achievement, learning and self-reflection as well as connections with nature and enhanced social relationships. This paper contributes by developing the Lotus Framework of Well-being which incorporates personal, relational, and environmental dimensions to articulate the transformational triggers of eudaimonic well-being in the study tourism context. Future work should further explore how the advancement of the Lotus Framework can provide a stimulating environment for knowledge sharing and capacity building to improve sustainable tourism development.
关于旅游幸福概念的学术研究有了显著的增长。尽管如此,研究主要是探索幸福的享乐方面,而没有充分探索幸福的维度,概念上也不发达。因此,本研究旨在探索从国际学习旅游经验中出现的幸福幸福的潜在维度。根据23名参与者的照片启发焦点小组讨论的结果,本研究揭示了国际学习旅游体验培养了成就感、学习感和自我反省感,以及与自然的联系和增强了社会关系。本文通过开发幸福的莲花框架,将个人、关系和环境维度结合起来,阐明了学习旅游背景下幸福的转化触发因素。未来的工作应进一步探索如何利用Lotus框架为知识共享和能力建设提供一个刺激的环境,以促进旅游业的可持续发展。
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引用次数: 0
Effect of inbound tourism on inclusive growth: Does institutionalized democracy matter? 入境旅游对包容性增长的影响:制度化民主是否重要?
IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-05-22 DOI: 10.1016/j.tmp.2025.101382
Alex O. Acheampong , Eric Evans Osei Opoku , Isaac Koomson
This paper examines the effect of inbound tourism on inclusive growth and whether the effect is moderated by countries' democratic institutions. Using data from 154 countries from 2000 to 2020 and the dynamic generalized method of moments estimator, we found that inbound tourism (tourism arrival, receipt, and expenditure) is positively related to inclusive growth. Also, democracy is found to have a significant positive effect on inclusive growth. The results also showed that the impact of inbound tourism on inclusive growth is moderated by democracy. The results are consistently established when alternative econometric methods are applied, and they vary across income groups.
本文考察了入境旅游对包容性增长的影响,以及这种影响是否受到国家民主制度的调节。利用2000 - 2020年154个国家的数据和动态广义矩估计方法,我们发现入境旅游(游客到达、收入和支出)与包容性增长呈正相关。此外,民主对包容性增长也有显著的正向影响。结果还表明,入境旅游对包容性增长的影响受到民主的调节。当应用其他计量经济学方法时,结果是一致的,并且在不同的收入群体中有所不同。
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引用次数: 0
Navigating innovations and Indigenous tourism: Insights from a systematic literature review in a four-decade journey of exploration 导航创新和土著旅游:四十年探索之旅中系统文献综述的见解
IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-05-22 DOI: 10.1016/j.tmp.2025.101368
Xuan Minh Dam , Kim-Lim Tan , Emiel L. Eijdenberg
Indigenous tourism plays a crucial role in sustainable development, cultural heritage preservation, and social equity. However, the integration of innovation in Indigenous tourism remains fragmented and underexplored. This research employs the Theory, Context, Characteristics, and Methodology (TCCM) framework to systematically review 131 studies from major academic databases, offering the first comprehensive analysis of innovations in Indigenous tourism. The findings highlight China as a leading contributor in this field, emphasizing incremental innovations and their social and economic impacts. Despite progress, critical areas such as well-being, education, community empowerment, and environmental impacts remain underrepresented. To address these shortcomings, the study proposes ten propositions to advance theoretical and practical understanding in the sector. These insights guide future research and policy-making, strengthening Indigenous tourism's capacity to foster sustainable development, protect cultural heritage, and empower communities while addressing existing challenges in implementing innovations.
土著旅游在可持续发展、文化遗产保护和社会公平方面发挥着至关重要的作用。然而,将创新整合到土著旅游中仍然是零散的,未得到充分探索。本研究采用理论、背景、特征和方法论(TCCM)框架,系统回顾了主要学术数据库中的131项研究,首次对土著旅游的创新进行了全面分析。研究结果强调,中国是该领域的主要贡献者,强调渐进式创新及其社会和经济影响。尽管取得了进展,但福利、教育、社区赋权和环境影响等关键领域的代表性仍然不足。为了解决这些不足,本研究提出了十项建议,以促进该部门的理论和实践理解。这些见解指导着未来的研究和决策,加强土著旅游促进可持续发展、保护文化遗产和赋权社区的能力,同时应对实施创新的现有挑战。
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引用次数: 0
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Tourism Management Perspectives
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