Tourism Management Perspectives最新文献

The rapid development of virtual tourism is an opportunity for cultural heritage sites. This study combines the means-end chain theory with the Kano model to explore cultural heritage sites' virtual tourism attributes, benefits, and values. We obtained 29 attributes, 23 benefits, and 14 values of virtual tourism, then discussed the hierarchical relationship among the attributes, benefits, and values. Also, the 29 attributes were classified according to their impact on user satisfaction. The results show that virtual tourism attributes can be divided into four aspects. In addition to the technical attributes, people often attach more importance to the content attributes as their basic requirements. Convenience is the core value of virtual tourism, followed by learning, entertainment, immersion, uniqueness, the sense of novelty,comfort and the sense of participation. It expands and deepens the theoretical framework of virtual tourism and provides theoretical guidance for developing and marketing virtual tourism products/services in cultural heritage sites.

This study addresses a gap in cause-related marketing (CRM) research in the hotel industry by highlighting the importance of feedback information in sustaining customer participation. Based on the information processing theory, this study investigates when and how hotels utilize feedback information as a strategic incentive to enhance customers' continued purchase intentions in CRM campaigns. Through a real-life experiment and two scenario-based experiments, the findings reveal the following: (1) Outcome value feedback (vs. action value feedback) more effectively enhances customers' continued purchase intention through self-efficacy; (2) Outcome value feedback enhances self-efficacy more when customers are engaged in an exchange relationship or when the CRM goal is ongoing; (3) No significant difference in self-efficacy is found between the two types of feedback when customers are in a communal relationship or when the CRM goal is completed. These findings can assist hotel managers in improving CRM strategies by effectively delivering feedback to customers.

The tourism circuit court is a grassroots law enforcement tool for tourist destinations in China. This article constructs a multi-period difference-in-differences (DID) model to examine the impact of tourism circuit courts on tourism economic growth. Our findings reveal an 8.22% increase in economic growth within cities that have established a tourism circuit court. Furthermore, we develop a theoretical framework to explore the potential mechanisms originating from the judicial environment. This study confirms that judicial access, efficiency, and independence are key mechanisms by which tourism circuit courts affect economic growth. Our empirical results provide valuable insights into enhancing the quality of law enforcement within the tourism sector.

Amid the need for inclusive growth and well-being in sustainable tourism, residents' social sustainability needs must be understood. Based on self-perception and social exchange theories, this study examines residents' perceptions of the social sustainability of food festival events. Focusing on an East-West culinary fusion festival in Macau, the Macau Food Festival, 460 residents are surveyed to ascertain their perceptions of the social sustainability attributes, social sustainability impacts, and quality of life outcomes. Results of six direct and two moderation relationships revealed residents' perceptions of social sustainability attributes of the food festival event are a major predictor of the perceived impacts on the community and resident quality of life. A higher perceived quality of life was found to positively impact place attachment, support for tourism, and prosocial behaviors. The degree to which social sustainability attributes of the food festival impact residents' quality of life, though different, is positive for attendees and non-attendees implying that positive perceptions could be inferred through both introspection and extrospection. It, further, suggests the need for destination management organizations to understand residents' social sustainability needs of the food tourism events to introduce attributes that augment residents' quality of life and positive responses to tourism development.

The transition phase of women's return to the workplace after childbirth has been a heated topic of concern, especially in China's hospitality industry, where the re-entry path of new mothers is still filled with hardships. This study draws on Schlossberg's transition theory and uses exploratory qualitative interviews to investigate dilemmas faced by female employees in the hospitality industry in China during their transition back to work after childbirth. Findings reveal four primary challenges from psychological, physical, career-related challenges, and lifestyle realignment perspectives. Thus, a Postpartum Women Return-to-Work Quadruple Supporting Framework is innovatively proposed in this study to assist in coping with the existing challenges. The framework aims to assist new mothers in the hospitality industry to be reintegrated into the professional world. This study mirrors the socio-cultural phenomenon of women in the hospitality and tourism industry as well.

This article analyses advance booking pricing strategies in the cruise industry before and after Covid-19 was declared a pandemic. To provide a complete picture of the booking process, booking information for departures from the date of data collection up to two years in advance has been analysed. This resulted in an extensive database of more than 1.6 million cruise prices from February 2019 to March 2021. The hedonic approach was used to estimate 121 regression models. Other price determinants considered in the study include the number of nights on the itinerary, cabin type, cruise company, place of departure, ship capacity, ship rating and month of departure. The results show that, in general, the earlier the booking, the more expensive the itinerary. This was accentuated by the uncertainty following the declaration of the Covid-19 pandemic. However, heterogeneous and selective pricing strategies for advance bookings were found, depending mainly on the cruise line and the place of departure. It is therefore possible to find cases where booking in advance is cheaper.

Ritual, although an old and traditional topic, has gained considerable popularity in the field of tourism studies. However, knowledge of rituals in tourism remains limited and conceptually underdeveloped. This research aims to provide a holistic understanding of rituals in tourism, describe the current research status, and identify gaps and future research directions. A systematic quantitative literature review was conducted, and 210 eligible articles were extracted for subsequent analysis. By mapping the current research status, this study demonstrates the need for a comprehensive conceptual framework based on rituals in the tourism field. Results of the review suggest that rituals in tourism tend to shift from public to individual. Accordingly, useful research is needed from emerging ritual-related concepts. Lastly, suggestions are provided to further enhance the role of rituals in tourism.

Recognizing the importance of understanding visitor behavior, this study examines the intricate connection between gender and heritage tourism. A comprehensive research model is proposed, linking various aspects of heritage tourism experiences, highlighting the positive influence of engaging with food, historical sites, and co-creation on place attachment, nostalgia, and satisfaction. Using purposive sampling and personnel interviews, questionnaires were distributed to those who had a Macau holiday experience by visiting the cultural heritage site. A total of 499 questionnaires were collected. First, this study performs partial least square structural equation modeling (PLS-SEM) to test the hypotheses of the proposed comprehensive research model. Then, building on the above findings, this study conducts a Multigroup Analysis to unravel the role that gender may play within the context of heritage tourism. By shedding light on gender's impact, this research enriches the heritage tourism discourse, expanding knowledge on the complex interplay between gender and tourist experiences.

This study investigates the content of the co-creation of tourism experiences and measures the substance of those experiences. It lays the framework for future research by providing a systematic assessment scale for co-creative tourism experiences. The scale obtained from the research is constructed using information on the entertainment, immersion, achievement, novelty, authenticity, uniqueness, education, and interaction variables found in the co-creation experience. The findings were obtained from semi-structured interviews with tourism opinion leaders and a questionnaire survey that yielded 682 responses. This study serves as a pioneering investigation of these constructs in an empirical way with statistical evidence to make the research outcome more objective. It provides tourism industry practitioners with directions on how to conduct co-creative activities, as well as how to understand the distinctive experiential contents of visitors in co-creative activities. The study enriches the tourism experience and supplies insights into the experiential marketing of the tourism industry.

Tourist incivility exacerbates tension with locals, jeopardizes tourism sustainability, and tarnishes destination image, prompting investigations into its causes. Leveraging relative deprivation theory, this study examined how two types of relative deprivation influence tourist incivility via a pretest and three scenario-based experiments. Experiments 1a and 1b indicated that relative deprivation increased uncivil behavioral intentions, with economic relative deprivation being more influential than social relative deprivation. Experiment 2 revealed the mediating roles of the psychological needs for self-protection and self-compensation. This study extended relative deprivation theory in the tourism context by focusing on two distinct components. Tourism stakeholders may mitigate uncivil behavior by aligning their offerings with tourists' expenditures and cater to their psychological and emotional needs with adequately equal respect and courtesy. Tourism providers may also offer avenues for tourists to release negative emotions and reverse their defensive motives, reducing the likelihood of incivility during service failures or conflicts.