Public Relations Review最新文献_第4页

Public relations professionals' role in managing conflict: A cross-country contingency theory perspective 公共关系专业人员在冲突管理中的角色：一个跨国权变理论的视角

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-10-04 DOI: 10.1016/j.pubrev.2025.102641

A.Banu Bıçakçı , Melike Aktaş Kuyucu , Mónica Arzuaga-Williams , Corné Meintjes

This comparative study examines how public relations professionals in Türkiye, South Africa, and Uruguay approach conflict management, exploring the culturally contingent nature of public relations practice across these diverse settings. Drawing on qualitative data from a Delphi study, the research investigates the reasons public relations practice may lead to conflicts, how professionals frame and justify their conflict management decisions, their stance on the advocacy-accommodation continuum, and their roles and responsibilities via thematic analysis.

Findings

reveal that conflicts often arise from communication approaches/structures within organizations and organizational power dynamics. Accordingly, the practitioner's organizational standing and perceived power influence public relations professionals' decisions. In conflicting situations, the organizational stance is often clustered near the accommodation end, emphasizing the social dimension. Key roles of public relations professionals include environmental scanning, stakeholder engagement, and mediation.

The study highlights the importance of contingency theory in understanding conflict management in public relations.The findings suggest the absence of universally applicable conflict management rules, emphasizing the necessity for context-specific and flexible approaches. While a stakeholder perspective, social orientation, and accommodation tendencies are evident across the studied countries, public relations professionals face diverse challenges rooted in cultural differences and the distinct conceptualizations and practices of public relations within each country.

这项比较研究考察了南非、乌拉圭和南非的公共关系专业人员如何处理冲突管理，探索了这些不同背景下公共关系实践的文化偶然性。利用德尔菲研究的定性数据，本研究通过专题分析调查了公共关系实践可能导致冲突的原因，专业人员如何构建和证明他们的冲突管理决策，他们在倡导-适应连续体上的立场，以及他们的角色和责任。研究结果表明，冲突往往源于组织内部的沟通方式/结构和组织权力动态。因此，从业者的组织地位和感知权力影响公关专业人员的决策。在冲突的情况下，组织的立场往往集中在和解端附近，强调社会层面。公共关系专业人员的关键角色包括环境扫描、利益相关者参与和调解。本研究强调了权变理论在理解公共关系中的冲突管理中的重要性。调查结果表明，缺乏普遍适用的冲突管理规则，强调需要针对具体情况采取灵活的办法。虽然利益相关者的观点、社会取向和适应倾向在研究的国家都很明显，但公共关系专业人员面临着各种各样的挑战，这些挑战源于文化差异以及每个国家不同的公共关系概念和实践。

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引用次数: 0

Cultural insights for the READINESS framework: A qualitative study of practitioner and scholar perspectives 准备框架的文化洞察：实践者和学者视角的定性研究

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-09-25 DOI: 10.1016/j.pubrev.2025.102632

Brittany N. Shivers , Yan Jin , Grace Mains , Yijing Wang , River Gracey , W. Timothy Coombs , Toni G.L.A. van der Meer

Preparing and becoming “ready” for a crisis is a sticky endeavor. Organizations must adapt and overcome obstacles to effectively manage and engage crises. According to Jin et al.’s (2025) READINESS framework, READINESS is distinct from preparedness and resilience. Specifically, READINESS is a mindset indicating a desire to engage with crisis preparation and execute a crisis response. The purpose of this study is to examine the role of culture in READINESS, indicators of READINESS, attributes of crisis management leadership, and how an organization can build and strengthen READINESS. Twenty-six crisis communication experts (scholars and practitioners) responded to questions either in a focus group or in-depth interview format. Key findings include the importance of an organization being prepared and building and fostering a culture of READINESS before a crisis. Furthermore, cultural differences, such as organizational culture and national culture(s) surrounding a company, can impact how READINESS is carried out. Still, the base concept remains the same regardless of culture. Lastly, acting quickly, seeing the “big picture,” and exerting emotional intelligence exemplify optimal crisis management leadership, contributing to organizational culture and crisis READINESS. This work has implications for crisis leaders, informing them how to build and strengthen READINESS in their organizations. This study aims to be a stepping stone for future work in which researchers can develop a READINESS measure for application in the crisis management industry.

为危机做好准备是一项艰巨的任务。组织必须适应和克服障碍，有效地管理和应对危机。根据Jin等人（2025）的准备就绪框架，准备就绪不同于准备和恢复力。具体来说，准备是一种心态，表明参与危机准备和执行危机响应的愿望。本研究的目的是探讨文化在准备就绪中的作用、准备就绪的指标、危机管理领导的属性，以及组织如何建立和加强准备就绪。26位危机沟通专家（学者和从业者）以焦点小组或深度访谈的形式回答了问题。主要发现包括组织做好准备，建立和培养危机前准备的文化的重要性。此外，文化差异，例如公司周围的组织文化和民族文化，会影响准备工作的执行方式。尽管如此，无论文化如何，基本概念都是相同的。最后，快速行动，看到“大局”，发挥情商是最佳危机管理领导力的例证，有助于组织文化和危机准备。这项工作对危机领导者有启示，告诉他们如何在组织中建立和加强准备。本研究旨在为未来的研究工作奠定基础，研究人员可以开发一种用于危机管理行业的准备措施。

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引用次数: 0

Unpacking perceptions of selective and inclusive listening in a government context 在政府背景下，对选择性和包容性倾听的看法

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-10-07 DOI: 10.1016/j.pubrev.2025.102644

Lisa Tam , Soojin Kim

Current literature has consistently found the significance of organizational listening for generating positive organizational outcomes. Meanwhile, organizations are being chastised for failing to listen even when they have listening practices in place. Therefore, this study examines how people perceive organizational listening (i.e., selective listening versus inclusive listening) and tests a framework that consists of bridging and buffering, organizational justice, responsibility attribution and information seeking. In the context of government listening, a nationally representative sample of 400 Australian citizens completed an online survey. The results demonstrate that publics’ pre-conceived notions about the government’s bridging or buffering strategies affect how they perceive the government’s listening efforts, including whether they are selective or receptive to the opinions of various stakeholders. When publics believe that the government employs a bridging approach in its communication, they also believe that they are being treated fairly by the government and that it is listening to a variety of viewpoints. The view therefore affects whether publics hold the government accountable for the issue of high-rise overdevelopment and seek out more information about the issue. Implications for theory and practice are discussed.

目前的文献一致发现，组织倾听对于产生积极的组织成果具有重要意义。与此同时，即使有倾听措施，企业也因未能倾听而受到批评。因此，本研究考察了人们如何感知组织倾听（即选择性倾听与包容性倾听），并测试了一个由桥梁和缓冲、组织公正、责任归因和信息寻求组成的框架。在政府倾听的背景下，400名澳大利亚公民完成了一项具有全国代表性的在线调查。结果表明，公众对政府的桥梁或缓冲策略的先入为主的观念影响了他们对政府倾听努力的看法，包括他们是选择性地还是接受各种利益相关者的意见。当公众相信政府在沟通中采取了桥梁式的方式时，他们也相信政府正在公平对待他们，并且正在倾听各种观点。因此，这种观点影响了公众是否要求政府对高层过度开发问题负责，并寻求更多有关该问题的信息。讨论了理论和实践意义。

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引用次数: 0

Believing in belonging: Rethinking organization–public relationships through the QAnon movement 相信归属：通过QAnon运动重新思考组织-公众关系

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-09-02 DOI: 10.1016/j.pubrev.2025.102621

Kalyca Lynn Becktel , Kaye D. Sweetser

This study investigates the unique organization–public relationship associated with QAnon, a decentralized entity lacking formal leadership or a mission statement. It focuses on how the QAnon movement draws in and retains participants by responding to experiences of alienation and marginalization, offering a sense of community and belonging. Drawing on public relations theories, the analysis centers on the roles of source credibility, issue involvement, and relationship management in shaping the connection between QAnon and its adherents. Data from an online survey (N = 579) indicate significant differences between self-identified believers and non-believers in their perceptions of credibility, issue involvement, and belonging. The results highlight belonging as a key internal motivator in organization–public relationships, showing how the QAnon group leverages psychological vulnerabilities to cultivate sustained engagement. These findings support a shift toward a public-centered, values-based framework for assessing relationships—one that incorporates emotional constructs such as belonging to more fully capture the dynamics of public engagement.

本研究探讨与QAnon相关的独特组织-公众关系，QAnon是一个缺乏正式领导或使命宣言的分散实体。它侧重于QAnon运动如何通过对疏离和边缘化的经历做出反应，提供社区和归属感，吸引和留住参与者。利用公共关系理论，分析集中在来源可信度，问题参与和关系管理在塑造QAnon及其追随者之间的联系中的作用。一项在线调查的数据（N = 579）表明，自我认同的信仰者和非信仰者在可信度、问题参与度和归属感方面存在显著差异。研究结果强调了归属感是组织与公众关系中一个关键的内部激励因素，显示了QAnon团队如何利用心理脆弱性来培养持续的参与。这些发现支持了一种向以公众为中心、以价值观为基础的关系评估框架的转变，这种框架结合了情感结构，如归属感，以更充分地捕捉公众参与的动态。

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引用次数: 0

How consumers’ positive moral emotions can drive their active communication: In the context of corporate responsibility to race campaign 消费者积极的道德情绪如何驱动他们的主动沟通：在企业对种族活动负责的背景下

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-10-29 DOI: 10.1016/j.pubrev.2025.102646

Xiao Liang , Yeunjae Lee , Jo-Yun Li , Weiting Tao

This study investigates factors that motivate consumers’ communicative actions, responding to corporate responsibility to race campaigns. As the controversial practice of addressing racial issues, corporate responsibility to race campaigns may evoke consumers’ moral emotions and problem solving actions for racial justice. This study employs the broaden-and-build theory and situational theory of problem solving to understand consumer responses to corporate racial justice messages, particularly for the minority group of Hispanics/Latinos. The conceptual model is tested through an online survey among 618 consumers of different race/ethnicity groups in the U.S. Results show that responding to corporate racial justice messages, consumers’ positive moral emotions influence their perceived involvement in, recognition of, and perceived barriers of the racial justice issue. Those issue-related perceptions, in turn, can increase consumers’ motivation and active communicative actions to promote racial justice.

本研究探讨了激励消费者沟通行为的因素，以回应企业对种族活动的责任。作为解决种族问题的有争议的做法，企业对种族运动的责任可能会唤起消费者的道德情感和为种族正义而采取的解决问题的行动。本研究采用“扩大-构建”理论和解决问题的情境理论来了解消费者对公司种族正义信息的反应，特别是对西班牙裔/拉丁裔少数群体的反应。通过对美国618名不同种族/民族的消费者进行在线调查，对概念模型进行了测试。结果表明，消费者积极的道德情绪对公司种族正义信息的反应影响了他们对种族正义问题的感知参与、认知和感知障碍。这些与问题相关的认知反过来又可以增加消费者的动机和积极的沟通行动，以促进种族正义。

引用次数: 0

Exploring public relations' social impact: Insights from a Delphi study 探索公共关系的社会影响：来自德尔菲研究的见解

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-09-19 DOI: 10.1016/j.pubrev.2025.102637

Katja Mišič Udir , Urša Golob , Klement Podnar

Public relations plays an increasingly visible role in shaping social discourse, stakeholder relationships, and public values. While often positioned as a communicator of organizational impact, less attention has been paid to public relations’ own social impact as a professional and cultural practice. This study investigates how scholars and practitioners define and evaluate the societal impact of public relations and communication. Drawing on a four-round international Delphi study involving 313 participants across 23 countries, the research identifies eight dimensions through which public relations influences society: excellence-driven communication, sustainability and environmental advocacy, management and performance-driven public relations, stakeholder-centric communication, awareness and social understanding, public relations for social change and advocacy, behavioural and attitudinal influence, and critical perspectives on public relations’ impact. The findings illustrate that public relations is seen not only as a mediator of social meaning but also as a producer of social outcomes—both positive and potentially harmful. The study contributes to theoretical and professional debates by integrating modernist, postmodern, and critical perspectives on communication and social responsibility. It argues for a more reflexive and accountable approach to the practice, positioning it as key in advancing ethical, inclusive, and sustainable societal change.

公共关系在塑造社会话语、利益相关者关系和公共价值观方面发挥着越来越明显的作用。虽然经常被定位为组织影响的传播者，但作为一种专业和文化实践，公共关系本身的社会影响却很少受到关注。本研究探讨了学者和从业者如何定义和评估公共关系和传播的社会影响。根据一项涉及23个国家313名参与者的四轮国际德尔菲研究，该研究确定了公共关系影响社会的八个方面：以卓越为导向的沟通，可持续发展和环境倡导，管理和绩效驱动的公共关系，以利益相关者为中心的沟通，意识和社会理解，社会变革和倡导的公共关系，行为和态度的影响，以及对公共关系影响的批判性观点。研究结果表明，公共关系不仅被视为社会意义的中介，而且被视为社会结果的生产者——既有积极的，也有潜在的有害的。该研究通过整合现代主义、后现代主义和批判的观点，为沟通和社会责任的理论和专业辩论做出了贡献。它主张采取一种更具反思性和问责性的做法，将其定位为推动道德、包容和可持续社会变革的关键。

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引用次数: 0

Bridging gaps in the gig economy: Strategic communication and employee-organization relationships 在零工经济中弥合差距：战略沟通和员工-组织关系

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-11-14 DOI: 10.1016/j.pubrev.2025.102649

Zifei Wang , Linjuan Rita Men

This study examines the role of strategic communication in enhancing relationships between gig workers and organizations within the gig economy. Through a quantitative online survey of 531 gig workers, this study explores how dialogic and transparent communication practices influence the quality of relationships between gig workers and the organization and their advocacy behavior. The results demonstrate that transparent communication significantly enhances gig worker-organization relationship quality and gig worker advocacy behaviors, while the effects of dialogic communication on gig worker advocacy behavior were fully mediated via gig worker-organization relationships. These findings suggest that strategic communication is critical for building strong, supportive relationships with gig workers, ultimately leading to increased advocacy for the organization. The study offers practical insights for gig work organizations on effectively engaging workers through tailored communication strategies.

本研究探讨了战略沟通在加强零工经济中零工工人和组织之间关系中的作用。通过对531名零工员工的定量在线调查，本研究探讨了对话和透明的沟通实践如何影响零工员工与组织之间关系的质量及其倡导行为。结果表明，透明沟通显著提高了零工员工与组织的关系质量和零工员工的倡导行为，而对话沟通对零工员工倡导行为的影响完全通过零工员工与组织的关系中介。这些发现表明，战略沟通对于与零工建立牢固、支持性的关系至关重要，最终会增加对组织的支持。该研究为零工组织提供了通过量身定制的沟通策略有效吸引员工的实用见解。

引用次数: 0

Passionate Publics 热情的民众

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-10-04 DOI: 10.1016/j.pubrev.2025.102636

Robert V. Kozinets , Ulrike Gretzel

This article introduces the special issue on passionate publics by arguing that traditional public relations frameworks, with their emphasis on rationality and managerial control, are insufficient for a contemporary communication environment defined by networked technologies and amplified affect. Foundational theories fail to account for the highly engaged, affectively driven, and co-creative collectives that now fundamentally shape public discourse. To address this theoretical gap, this article develops and defines the concept of the “passionate public”: a self-organizing formation that coalesces not around a problem to be solved, but around enthusiasm. Our framework synthesizes insights from the affective turn, network theory, and theories of desire to characterize these publics by three core dimensions: their affective drive, their networked patterns of engagement, and the productive force of their desire. The power and relevance of this conceptualization are grounded in the four key types of passionate publics explored throughout this special issue: fans, activists, influencers, and reviewers. The articles in this issue are discussed to demonstrate how passionate publics work, differ, challenge institutional narratives and often perform their own public relations work. We conclude that the rise of passionate publics necessitates a paradigm shift. Public relations theory and practice must move beyond a legacy of containment and control toward more ethical and inclusive modes. This will require a fundamental reorientation of public relations grounded in understanding these increasingly important passionate publics.

本文介绍了“激情公众”这一专题，认为传统的强调理性和管理控制的公共关系框架已不足以适应网络技术和情感放大所定义的当代传播环境。基础理论无法解释高度参与、有效驱动和共同创造的集体，而这些集体现在从根本上塑造了公共话语。为了解决这一理论缺口，本文发展并定义了“激情公众”的概念：一种自我组织的形式，不是围绕要解决的问题，而是围绕热情。我们的框架综合了情感转向、网络理论和欲望理论的见解，通过三个核心维度来描述这些公众：他们的情感驱动、他们的网络参与模式和他们欲望的生产力。这一概念的力量和相关性基于本期特刊所探讨的四种关键类型的热情公众：粉丝、活动家、影响者和评论者。本期的文章讨论了热情的公众如何工作、不同、挑战体制叙事，并经常执行自己的公共关系工作。我们的结论是，热情的公众的崛起需要范式转变。公共关系理论和实践必须超越遏制和控制的传统，走向更合乎道德和包容的模式。这就需要在理解这些日益重要的、充满激情的公众的基础上，对公共关系进行根本性的重新定位。

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引用次数: 0

Situational dependence of internal communication channels 内部沟通渠道的情境依赖性

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-11-01 Epub Date: 2025-07-08 DOI: 10.1016/j.pubrev.2025.102608

Ana Tkalac Verčič , Dejan Verčič , Sinja Gerdina

This study examined the effectiveness of face-to-face and digital channels in internal communication within a large telecommunications company from the perspectives of media richness and affordance. In three experiments, the two types of channels were compared in terms of satisfaction, engagement, emotional and mental fatigue, and retention in contexts in which the topic of communication was emotionally neutral ("healthy eating habits in the workplace") or negative ("unhealthy eating habits observed among employees"). In the neutral context, face-to-face communication fostered engagement with the message and information retention, consistent with its ability to offer richness and immediacy that can enhance impact on the listener. Conversely, video-based digital communication outperformed face-to-face communication in the negative context by reducing emotional intensity and enhancing retention, emphasizing the importance of emotional detachment in effective communication. These findings highlight that the effectiveness of a given channel of internal communication depends on the situation and that face-to-face communication may not always be the most effective channel for emotionally negative situations. Our work demonstrates the need to adopt the employee's perspective when theorizing and implementing internal communication strategies.

本研究从媒体丰富性和可提供性的角度考察了面对面渠道和数字渠道在某大型电信公司内部沟通中的有效性。在三个实验中，比较了两种渠道在两种情况下的满意度、参与度、情绪和精神疲劳，以及沟通主题在情感上中性（“工作场所的健康饮食习惯”）或消极（“观察到的员工不健康的饮食习惯”）的保留度。在中性语境中，面对面的交流促进了对信息的参与和信息保留，这与它提供丰富和即时性的能力相一致，可以增强对听者的影响。相反，基于视频的数字通信通过降低情绪强度和增强保留，在消极环境中优于面对面通信，强调情感超然在有效通信中的重要性。这些发现强调了内部沟通渠道的有效性取决于情况，面对面的沟通可能并不总是情绪消极情况下最有效的渠道。我们的工作表明，在理论化和实施内部沟通策略时，需要采用员工的观点。

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引用次数: 0

Storytelling and grand strategy in public diplomacy: A case study of the speeches of president Xi Jinping

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-11-01 Epub Date: 2025-06-03 DOI: 10.1016/j.pubrev.2025.102594

Mitchell Hobbs , Mei Li , Zhao Alexandre Huang , Lucile Desmoulins

As nation-states seek to cultivate geopolitical advantages, they employ storytelling and strategic narratives to rally domestic and international support, shape perceptions of past and future events, and define adversaries. This study argues that stories about a nation’s vision, mission, and history constitute politicized narratives central to the overarching grand strategy of the state and its leadership. It highlights the role of storytelling in public diplomacy through a case study of China’s evolving soft power strategies, which must be understood in the context of increasing geopolitical tension with Western states—particularly the United States. Positioned at the intersection of public diplomacy and political public relations scholarship, this study draws on public relations frameworks for storytelling, which have largely been overlooked in this context. Analyzing key speeches by President Xi Jinping, the study reveals insights into the Chinese Communist Party’s grand strategy and its broader implications. It argues that storytelling functions as an effective opening strategy in intermestic public diplomacy, bridging the space between early-stage diplomatic engagement and long-term strategic objectives. As such, storytelling by a national leader can be suggestive of future actions, especially when aligned with a broader strategic vision.

随着民族国家寻求培养地缘政治优势，它们利用讲故事和战略叙事来争取国内和国际支持，塑造对过去和未来事件的看法，并定义对手。本研究认为，关于一个国家的愿景、使命和历史的故事构成了对国家及其领导的总体大战略至关重要的政治化叙事。它通过对中国不断发展的软实力战略的案例研究，强调了讲故事在公共外交中的作用，这必须在与西方国家（尤其是美国）日益紧张的地缘政治背景下理解。本研究定位于公共外交和政治公共关系学术的交叉点，利用公共关系框架讲故事，这在很大程度上被忽视了。文章认为，在国内公共外交中，讲故事是一种有效的开放策略，在早期外交接触与长期战略目标之间架起了一座桥梁。因此，国家领导人讲故事可以暗示未来的行动，尤其是在与更广泛的战略愿景相一致的情况下。

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引用次数: 0