Public Relations Review最新文献

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From celebrity advocacy to fandom advocacy: Harness the power of participatory fandom culture

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-01-16 DOI: 10.1016/j.pubrev.2024.102538

Baobao Song , Minhee Choi

Drawing from social interdependence theory, self-categorization theory (SCT), and normative social influence, this study explores how nonprofit organizations can harness celebrity fandoms to drive the influence of celebrity endorsements. A survey was conducted based on the collaboration between the famous South Korean band BTS and the United Nations (UN) in sustainability communication. The results emphasize a link between fans' perceptions of participatory fandom culture and their willingness to engage in advocacy behaviors related to issues championed by celebrities. These perceptions are influenced by social interdependence among fans and the celebrity, prevailing fandom norms, and individual identification with the fandom. Nonprofit organizations can amplify advocacy efforts by strategically partnering with celebrities with interdependent and participatory fan bases. Customizing communication campaigns to fan communities' interests and norms can enhance effectiveness. This study also provides insights for fandom managers aiming to build robust fan communities. The study contributes to the discourse on public relations and the impact of passionate publics on nonprofit communications. It marks one of the initial attempts to quantify the influence of participatory fandom culture.

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引用次数: 0

Why go the extra mile? Re-engaging quiet quitters through dialogic communication and community building in the workplace

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-01-13 DOI: 10.1016/j.pubrev.2024.102537

Nur Uysal , Young Kim

Instead of going above and beyond their roles and responsibilities—once regarded as the hallmark of an engaged employee—many employees now do only the bare minimum required, a behavior known as ‘quiet quitting,’ which has drawn significant attention in public discourse. Despite its recent prevalence in social media and popular press, the existing public relations literature falls short of fully capturing the complexity and multifaceted nature of quiet quitting in relation to employee engagement and disengagement. Drawing on the dialogic communication framework and emerging research on employee disengagement in public relations, this study explores the influence of internal communication on quiet quitting. Through a nationwide survey of 700 full-time U.S. employees, this study showed the important roles of employee resilience and sense of community in mediating the impact of organization-employee dialogic communication on mitigating employee quiet quitting behaviors. The study argues that public relations must extend beyond its traditional boundaries, evolving into a strategic internal function that promotes more equitable, supportive, and sustainable work environments. Implications for both theory and practice are discussed.

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引用次数: 0

You asked, we listened: Examining accountability through actions and listening in corporate social advocacy

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-01-02 DOI: 10.1016/j.pubrev.2024.102536

Barbara Miller Gaither , Seoyeon Kim , Lucinda L. Austin

The purpose of this study was to examine corporate social advocacy (CSA) through the lens of stakeholder theory to explore how different CSA strategies may impact perceptions of accountability and stakeholder outcomes. A 2 (demonstrable action: present v. absent) x 2 (organizational listening: present v. absent) experiment was conducted with a nationally representative sample of 636 U.S. adults. Results revealed that both demonstrable action and organizational listening had positive effects on CSA accountability (i.e., perceived intent and perceived transparency), and these measures of accountability led to positive attitudes and supportive intentions toward the company. The findings provide guidelines for how CSA can effectively demonstrate accountability to stakeholders – to move beyond talking-the-talk to actually being seen as walking-the-walk in regard to engagement on social-political issues.

引用次数: 0

Comparison study of PR curriculum and PR job posts

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-12-27 DOI: 10.1016/j.pubrev.2024.102535

Minhee Choi , Baobao Song , Yani Zhao , Lauren Tortella

This study undertakes a comprehensive examination by comparing requirements outlined in entry-level PR job postings with the curricula of 83 undergraduate programs accredited by ACEJMC. Although the comparative analysis underscores the consistent alignment of PR education with industry expectations, some discrepancies in degree requirements and required skills and abilities are found. By employing a natural language processing approach, this study not only investigates current industry needs in terms of human resources but also provides practical implications for PR education.

引用次数: 0

Examining message framing in a higher education crisis: A qualitative analysis of organizational perspectives and media portrayals

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-12-24 DOI: 10.1016/j.pubrev.2024.102533

Nell C. Huang-Horowitz , Andrea M. Smith

On January 22, 2024, all 23 California State University (CSU) campuses participated in the largest higher education labor strike in U.S. history. Shortly after news outlets learned of a planned strike, coverage of the strike and ongoing negotiations between the California Faculty Association (CFA) union and CSU management rapidly intensified. This study aimed to analyze the message framing of two opposing organizations representing higher education interests and investigate whether their framing influenced how the news media portrayed the crisis. We employed thematic analysis to examine three sources of information published before, during, and after the strike from June 1, 2023, to February 29, 2024: CSU press releases and direct communication to faculty; CFA press releases and direct communication to members; and national news coverage of the strike. Through iterative coding and theme development, we identified key frames used by the organizations and the media. From our analysis of the CSU and CFA communication, competing frames emerged around three overarching categories: (1) framing of the self, (2) framing of the other, and (3) framing of the situation. Three media frames also emerged from the news coverage: (1) disruptions for students, (2) student support for faculty, and (3) contextualization of the crisis. We discuss the implications of these findings for the theory and practice of message framing.

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引用次数: 0

When public relations ethics clash with reality: How PR professionals negotiate “brown envelope” practices in interactions with journalists

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-12-19 DOI: 10.1016/j.pubrev.2024.102534

Oluseyi Adegbola , Olushola Aromona , Adeola Abdulateef Elega

“Brown envelope journalism”, a practice that involves the exchange of cash gifts for positive coverage, has received considerable scholarly attention and is viewed as a challenge to journalistic objectivity. Yet, limited research has examined the challenge this presents to public relations professionals in their interactions with journalists. This study examines how public relations professionals in Nigeria view brown envelope practices and navigate journalists’ requests or expectations of cash gifts. Using in-depth interviews with selected practitioners, we found that public relations professionals view brown envelope practices primarily as an economic issue, but also acknowledge the cultural and ethical components. Further, practitioners report using different strategies including profiteering-exploiting, reframing, or proactive relationship building. Findings highlight the importance of nuance and context in assessing practices bordering on ethics, as well as relationship management as key to sustainable ethical practice.

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引用次数: 0

How social media influencers support political parties in achieving campaign objectives, according to political communicators in Germany

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-12-07 DOI: 10.1016/j.pubrev.2024.102532

Nils S. Borchers

Political parties have started exploring how to involve social media influencers in their public relations activities during elections. Political communicators are following in the footsteps of their corporate counterparts, who have long been reaping the benefits of strategic influencer communication. Due to the structural differences between the corporate and the political domain, however, political communicators must carefully consider the adoption of corporate instruments. Against this background, the current study examines how political communicators think of collaborations with influencers. It is based on expert interviews with 25 political communicators from German political parties. Findings show that political communicators believe influencers can make valuable contributions to the three campaign objectives of informing, interacting with, and mobilizing voters. At the same time, findings demonstrate how political communicators are struggling with adjusting strategic influencer communication to the peculiarities of their field, when fearing that influencers do not do justice to the complexity and seriousness of voting decisions or insisting that influencers should work for free. This article extends the body of knowledge on the management of strategic influencer communication in PR and marketing research by prolonging the debate into a new, namely the political, domain. Moreover, it offers first insights into a possible future of the influencer industry: promoting political programs and their underlying values.

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引用次数: 0

A social influence perspective toward employee-organization relationships: The role of relationship norms in employee peer networks

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-12-05 DOI: 10.1016/j.pubrev.2024.102531

Yan Qu , Cen April Yue , Katie Haejung Kim , Alvin Zhou

Employee-organization relationships (EORs) have been widely examined in the scholarship of internal public relations. While previous research has focused on organizational- and leadership-level factors that shape EORs, the influence of employees’ peer networks has not received much attention. Drawing from a social influence perspective, this study examines EORs as a product of normative influence within employees’ instrument and friendship networks—those networks composed of coworkers with whom employees share information or advice and those they consider friends. An egocentric online survey was conducted to examine the effects of EOR norms on employees’ EOR perceptions and how such normative influence is moderated by structural network characteristics (i.e., network size, relationship closeness, and network density). We found that employees’ EOR perceptions were highly consistent with the EORs of their instrument and friendship ties across all dimensions. Moreover, network size and relationship closeness were directly and positively associated with certain dimensions of EORs. Relationship closeness also played a moderator role for some dimensions of EOR. Our research findings suggest the importance of organizations creating a positive relationship environment and dynamics among employees.

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引用次数: 0

Different shades of green deception. Greenwashing’s adverse effects on corporate image and credibility 不同色调的绿色欺骗。绿色清洗对企业形象和信誉的不利影响

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-11-22 DOI: 10.1016/j.pubrev.2024.102521

Thomas Koch, Nora Denner

Climate change poses one of today’s greatest challenges, compelling organizations to adopt sustainable practices, which are frequently communicated to bolster their image and credibility. However, some organizations tend to exaggerate their green commitment, resulting in a perceived disparity between their environmental claims and actions, which is commonly referred to as greenwashing. This study examines the impact of different levels of greenwashing on corporate image and credibility. Through a 4×2 between-subjects experiment, participants were exposed to a publishing company’s promise to use 90 % recycled paper, followed by the revelation that the actual amount of recycled paper used was either 90 %, 86 %, 54 %, or 23 %. Additionally, the pre-image of the company was manipulated by portraying it as either a popular or an unpopular employer. Results indicate that even small discrepancies lead to a decrease in image perception and credibility, with motivated reasoning and expectation violation mediating these effects. However, these effects were not influenced by a positive or negative pre-image of the company. Overall, this research highlights the importance of honest and transparent communication of CSR activities.

气候变化是当今最大的挑战之一，迫使各组织采取可持续的做法，并经常进行宣传，以提高其形象和信誉。然而，一些组织往往夸大其绿色承诺，导致人们认为其环保主张与行动之间存在差距，这就是通常所说的 "洗绿"。本研究探讨了不同程度的 "洗绿 "行为对企业形象和信誉的影响。通过一个 4×2 的主体间实验，让参与者看到一家出版公司承诺使用 90% 的再生纸，然后揭示实际使用的再生纸量是 90%、86%、54% 或 23%。此外，通过将该公司描绘成受欢迎或不受欢迎的雇主，对该公司的前期形象进行了操纵。结果表明，即使是很小的差异也会导致形象感知和可信度的下降，而动机推理和期望违背则是这些效应的中介。然而，这些影响并不受公司正面或负面预设形象的影响。总之，这项研究强调了企业社会责任活动诚实透明沟通的重要性。

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引用次数: 0

Measuring social movement engagement: A co-creational approach to public engagement and social capital 衡量社会运动参与度：公众参与和社会资本的共同娱乐方法

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2024-11-21 DOI: 10.1016/j.pubrev.2024.102518

Ying Xiong

The research sets out the measurement of three levels of social movement engagement (i.e., informational, relational, and societal engagement) and tests a social movement engagement model. At the operational level, the research extends Johnston and Taylor’s (2018) three tiers of engagement. The model suggests that social movement organizations facilitate opportunities to increase members’ relational engagement because it enhances societal engagement and the production of social capital bonding.

研究提出了社会运动参与的三个层次（即信息参与、关系参与和社会参与）的测量方法，并测试了社会运动参与模型。在操作层面，该研究扩展了约翰斯顿和泰勒（2018 年）的三个参与层次。该模型表明，社会运动组织促进了提高成员关系参与度的机会，因为它增强了社会参与度和社会资本纽带的生产。

引用次数: 0

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