Public Relations Review最新文献_第3页

Better than thought? A comparison of the real and perceived performance of the 2030 Agenda in seven European countries 比想象的好？比较七个欧洲国家对2030年议程的实际表现和感知表现

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-11-05 DOI: 10.1016/j.pubrev.2025.102647

Paloma Piqueiras , Vilma Luoma-aho

This cross-national comparative study examines the critical gap between governments’ actual performance and citizen perception thereof when it comes to sustainability efforts related to the 2030 Agenda for Sustainable Development. While previous research has typically focused on individual governments, there is limited comparative work exploring cross-national public perceptions. Drawing on citizen evaluation survey data from seven European countries (N = 7500 participants, approximately 1000 per country), this research analyzes the disparity between objective public management achievements and perceived performance across the economic, social, and environmental domains. Our findings show that “frustration” is the predominant sentiment in most countries when actual government performance related to the 2030 Agenda is compared with citizens’ perceptions thereof. This discrepancy indicates that governments’ performance is often better than citizens perceive it to be, suggesting positive efforts are not being effectively communicated, with citizens undervaluing actual progress. These results underscore the strategic importance of public relations. Effective communication is essential for bridging perception gaps, making intangible contributions more visible and understandable, and fostering the public trust and engagement that are essential for advancing the 2030 Agenda.

这项跨国比较研究考察了政府在与2030年可持续发展议程相关的可持续发展努力方面的实际表现与公民感知之间的重大差距。虽然以前的研究通常侧重于单个政府，但探索跨国公众看法的比较工作有限。利用来自七个欧洲国家的公民评价调查数据（N = 7500名参与者，每个国家约1000人），本研究分析了客观公共管理成就与经济、社会和环境领域的感知绩效之间的差异。我们的研究结果表明，当将与2030年议程相关的政府实际表现与公民的看法进行比较时，“沮丧”是大多数国家的主要情绪。这种差异表明，政府的表现往往比公民认为的要好，表明积极的努力没有得到有效的沟通，公民低估了实际的进步。这些结果强调了公共关系的战略重要性。有效的沟通对于弥合认知差距，使无形贡献更加可见和可理解，以及促进公众信任和参与至关重要，这对推进《2030年议程》至关重要。

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引用次数: 0

Long live Darth Vapour! Examining how audiences engage with influencers in an anti-vaping campaign 达斯蒸汽万岁！研究观众如何在反电子烟运动中与有影响力的人互动

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-09-16 DOI: 10.1016/j.pubrev.2025.102633

David Micallef, Edward Hurcombe, Juan Feng

Social media influencers (SMIs) have become role models for younger audiences, making them important stakeholders for engaging young people with health information. Yet there is a lack of research on how young people respond to government health information delivered to them through SMIs. This study examines the response to an Australian Government public relations campaign, which used influencers to disseminate content about the harms of vaping. We conducted a content analysis on 534 comments collected from influencer-generated content and then conducted a further analysis using the uses and gratification theory (UGT). The study found that SMIs were able to translate health messages into sub-cultural codes using what the authors propose as “vernacular authentication”. This translation led to a more responsive environment for commenters to engage with the health content. The study suggests that SMIs typologies can operate at distinct socio-ecological levels. Health public relations campaigns should consider the use of influencers through a socio-ecological intervention lens instead of looking at the size of their audiences. The study also identifies the potential use of UGT as an evaluation framework for influencer-led public relations campaigns.

社交媒体影响者已成为年轻受众的榜样，使他们成为吸引年轻人了解健康信息的重要利益攸关方。然而，缺乏关于年轻人如何回应政府通过SMIs提供给他们的卫生信息的研究。这项研究调查了对澳大利亚政府公关活动的反应，该活动利用网红传播有关电子烟危害的内容。我们对从网红生成的内容中收集的534条评论进行了内容分析，然后使用使用和满足理论（UGT）进行了进一步的分析。该研究发现，smi能够使用作者提出的“方言认证”将健康信息翻译成亚文化代码。这种翻译为评论者提供了一个更敏感的环境，让他们参与到健康内容中来。该研究表明，smi类型可以在不同的社会生态水平上运作。卫生公共关系运动应考虑从社会生态干预的角度利用影响者，而不是只看其受众的规模。该研究还确定了UGT作为影响者主导的公共关系活动的评估框架的潜在用途。

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引用次数: 0

Toward an Islamic Public Relations Theory (IPRT): A critical/cultural analysis of religious instagram posts of Islamic banks in Kuwait 走向伊斯兰公共关系理论（IPRT）：对科威特伊斯兰银行的宗教instagram帖子的批判/文化分析

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-09-29 DOI: 10.1016/j.pubrev.2025.102638

Ali A. Al-Kandari , T. Kenn Gaither , Ali A. Dashti

Through critical analysis of 413 religious Instagram posts from five Kuwaiti Islamic banks, this study employed the cultural-economic model (CEM) to highlight the public relations functions, Islamic value orientations, communication delivery styles, and message appeals in Instagram posts. The study found banks used Instagram primarily for social responsibility, community engagement, interactive, and religious propagation functions. The posts reflected an orientation toward seven key Islamic values: respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to eternal life, spirituality and worship, and finally morality and idealism. The communication delivery styles observed in the posts varied, incorporating Qur’anic verses, Hadith (sayings and actions of the Prophet Mohammed), as well as references to narratives, lived experiences, and various forms of action. The research identified a wide range of appeals, including religious rewards, social and moral appeals, nostalgia, fear, guilt, and testimonials. These findings offer foundational insights for the development of an Islamic Public Relations Theory (IPRT), contributing to the scholarly discourse and providing practical implications for public relations practitioners in an Arab context.

本研究通过对科威特五家伊斯兰银行的413条宗教Instagram帖子进行批判性分析，采用文化经济模型（CEM）来突出Instagram帖子中的公共关系功能、伊斯兰价值取向、传播方式和信息诉求。研究发现，银行使用Instagram主要是为了履行社会责任、社区参与、互动和宗教传播功能。这些帖子反映了对七个关键伊斯兰价值观的取向：尊重宗教权威、与过去的亲密关系、宿命论、共同的亲属关系、对永生的依恋、灵性和崇拜，最后是道德和理想主义。在帖子中观察到的交流方式各不相同，包括古兰经经文，圣训（先知穆罕默德的言论和行为），以及对叙述，生活经历和各种行动形式的参考。研究确定了广泛的吸引力，包括宗教奖励、社会和道德吸引力、怀旧、恐惧、内疚和证言。这些发现为伊斯兰公共关系理论（IPRT）的发展提供了基础见解，为学术论述做出了贡献，并为阿拉伯背景下的公共关系从业者提供了实际意义。

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引用次数: 0

Embracing paradox and pragmatism: A metamodern exploration of the social value of public relations 拥抱悖论与实用主义：公共关系社会价值的元现代探索

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-10-04 DOI: 10.1016/j.pubrev.2025.102640

Ana Adi , Melike Aktaş Kuyucu , Gabriela Baquerizo-Neira

This article revisits the social value of public relations through a metamodern perspective that both sits between—and productively unsettles—modernist and, postmodernist framings. Using 314 open-ended responses from a multilingual (English, Turkish, Spanish) global Delphi study conducted in 2022–23 and spanning 24, countries, we analyze how practitioners, educators, and academics articulate the social, value of public relations across organizational and public registers. An inductive, thematic analysis confirms the co-presence of modern vocabularies (instrumentality, goal alignment, trust) and postmodern vocabularies (voice, representation, social, change). A second, metamodern coding layer identifies an oscillatory “both/and” logic, in which public relations are cast as both stabilizing and transformative—at once an, organizational instrument and an ethical guide. We find no robust cross-national, patterning; rather, subtle and inconclusive cultural inflections underscore the need for, intercultural theorizing that resists universalist assumptions. Conceptually, the study, reframes social value of public relations as relational and contingent; practically, it, makes a case for further research into and reorients evaluation and education toward, processes, platforms, and capabilities—reflective humility, adaptability, and paradox, management—that enable deliberation and co-existence across conflicting interests. We argue that treating paradox as constitutive of value creation advances public, relations scholarship and supports a shift from standardized competencies to, capability-rich, relational governance.

本文通过一个介于现代主义和后现代主义框架之间的元现代视角，重新审视了公共关系的社会价值。利用2022-23年在全球24个国家进行的多语种（英语、土耳其语、西班牙语）德尔福研究中的314个开放式回答，我们分析了从业人员、教育工作者和学者如何阐明跨组织和公共注册的公共关系的社会价值。归纳的主题分析证实了现代词汇（工具性、目标一致性、信任）和后现代词汇（声音、代表、社会、变革）的共存。第二层是元现代的编码层，它确定了一种振荡的“两者”逻辑，在这种逻辑中，公共关系被塑造成既稳定又变革的角色——既是组织工具，又是道德指南。我们没有发现强有力的跨国模式；相反，微妙而不确定的文化变化强调了跨文化理论的必要性，这种理论抵制普遍主义的假设。在概念上，该研究将公共关系的社会价值重新定义为关系的和偶然的；实际上，它为进一步的研究提供了一个案例，并将评估和教育重新定位于过程、平台和能力——反思的谦逊、适应性和悖论、管理——能够在冲突的利益之间进行审议和共存。我们认为，将悖论视为价值创造的组成部分，可以推进公共关系学术研究，并支持从标准化能力向能力丰富的关系治理的转变。

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引用次数: 0

Early codes of professionalism in 1950s government public relations 20世纪50年代政府公共关系的早期专业准则

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-09-08 DOI: 10.1016/j.pubrev.2025.102631

Mordecai Lee

The study of government public relations (GPR) is growing as a stand-alone category within the public relations literature. The literature includes foci on history and on ethics. This article presents three very early documented examples of codes of professionalism in GPR, perhaps even the earliest ever. All were issued in the 1950s. They emanated from a public relations (PR) roundtable sponsored by the Washington chapter of the Society for Advancement of Management, the short-lived Government Public Relations Association, and were the PR principles issued by Clyde Hall, the public information officer of the National Science Foundation. These three codes have not been examined in the literature heretofore. Also, Hall led a little-known, but unprecedented, effort by the US Civil Service Commission to proactively recruit high-level public relations officers for federal agencies during World War II and in the immediate post-war period.

政府公共关系（GPR）的研究正在成长为公共关系文献中的一个独立的类别。文献包括对历史和伦理的关注。这篇文章提出了三个非常早期记录的GPR专业守则的例子，甚至可能是有史以来最早的。这些都是20世纪50年代发行的。这些原则是由美国管理促进协会华盛顿分会（短命的政府公共关系协会）主办的公共关系圆桌会议提出的，是美国国家科学基金会公共信息官克莱德·霍尔（Clyde Hall）发布的公共关系原则。到目前为止，这三个代码还没有在文献中被检查过。此外，霍尔还领导了美国公务员委员会（US Civil Service Commission）在第二次世界大战期间和战后不久积极为联邦机构招聘高级公关官员的一项鲜为人知但前所未有的努力。

引用次数: 0

Beyond blame: Extending crisis responsibility through multi-stakeholder responsibility, cause attribution, and solution attribution 超越责备：通过多方利益相关者责任、原因归因和解决方案归因来扩展危机责任

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-09-02 DOI: 10.1016/j.pubrev.2025.102623

Lisa Tam, Amisha Mehta

Crisis communication research has ubiquitously examined crisis responsibility as the extent to which individuals perceive a party to be responsible for the cause of a crisis. Yet, in public crises, responsibility is complex and ambiguous and influenced by stakeholders internal and external to the crisis. This study continues efforts to extend crisis responsibility research by exploring three phenomena, (i) multi-stakeholder responsibility, (ii) solution (in addition to cause) attribution, and (iii) precursors to cause and solution attribution that individuals bring into crisis assessments including relationship quality, issue involvement, and conspiratorial thinking. Survey datasets were collected for two Australian, nationwide public crises that comprised multi-stakeholder and required collaborative behaviors. Exploratory and confirmatory factor analyses showed that participants evaluated crisis responsibility as cause and solution attribution for the three stakeholders involved. For the Australian Government, dynamics of government-public relationship quality, issue involvement, and conspiratorial thinking related to the government had different effects on cause and solution attribution.

危机沟通研究普遍将危机责任视为个人认为一方对危机原因负责的程度。然而，在公共危机中，责任是复杂和模糊的，并受到危机内部和外部利益相关者的影响。本研究通过探索三个现象，(i)多利益相关者责任，（ii）除原因外的解决方案归因，以及（iii）个人带入危机评估的原因和解决方案归因的前兆，包括关系质量，问题参与和阴谋思维，继续努力扩展危机责任研究。调查数据集收集了两个澳大利亚，全国性的公共危机，包括多方利益相关者和需要协作行为。探索性和验证性因素分析表明，参与者将危机责任评价为三个相关利益相关者的原因和解决归因。对于澳大利亚政府而言，政府与公众关系质量的动态、问题参与和与政府相关的阴谋思维对原因归因和解决归因有不同的影响。

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引用次数: 0

Public relations practitioners and AI implementation: The challenges presented by the dominant coalition’s diffusion of responsibility 公共关系从业者和人工智能实施：主导联盟责任分散带来的挑战

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-11-10 DOI: 10.1016/j.pubrev.2025.102648

Kyle Harris , Burton St. John

Public relations practitioners, witnessing the continuing advances of artificial intelligence (AI), see the technology as a potential way to increase stakeholder trust in their organizations. Through interviews with 25 public relations professionals, this study reveals a pattern of responsibility diffusion, where the dominant coalitions in practitioners’ organizations diffuse AI decision-making to practitioners. Findings indicate that, in response, practitioners have developed ad hoc AI implementation practices that present both challenges and opportunities. The implication is that practitioners see their role as one of strategic and thoughtful deployment, while staking out opportunities to advocate for more uniform and visible approaches to organizational AI processes. Practitioners play a key role in telling the AI story to the public, especially as many of the most important AI use cases are unseen by consumers.

公共关系从业者见证了人工智能（AI）的不断进步，将该技术视为增加利益相关者对其组织信任的潜在途径。通过对25位公关专业人士的访谈，本研究揭示了一种责任扩散模式，即从业者组织中的主导联盟将人工智能决策扩散给从业者。研究结果表明，作为回应，从业者已经开发了特别的人工智能实施实践，这既带来了挑战，也带来了机遇。这意味着从业者将他们的角色视为战略和深思熟虑的部署之一，同时寻找机会倡导更统一和可见的组织人工智能流程方法。从业者在向公众讲述人工智能故事方面发挥着关键作用，尤其是在消费者看不到许多最重要的人工智能用例的情况下。

引用次数: 0

Bridging practice and academia: Global insights on the role and future of public relations education 衔接实践与学术：公共关系教育的角色与未来的全球视角

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-09-01 DOI: 10.1016/j.pubrev.2025.102620

Anca Anton , Silvia Ravazzani , Gabriela Baquerizo-Neira , Carolina Andrea Carbone , Darius Mukiza

This article investigates how public relations education is conceptualized by academics, practitioners, and instructional practitioners across diverse global contexts. Using a Delphi study conducted in 24 countries, it examines views on the purpose, content, and structure of future public relations education. The study is theoretically grounded in social constructivism, communities of practice, and critical pedagogy, providing a multidimensional lens for analyzing how learning in public relations is shaped and legitimized. Findings reveal a shared emphasis on experiential learning, ethical responsibility, and real-world engagement, but also highlight diverging priorities based on regional context and professional profile. Three orientations – transformational, practice-oriented, and foundational – emerge, reflecting distinct visions for the future of the field. The article advances current debates on aligning academic training with professional expectations and calls for integrated, reflexive, and socially grounded public relations curricula. It offers new empirical insights into the global dynamics shaping public relations education and proposes concrete directions for bridging the academic-practice divide.

这篇文章调查了在不同的全球背景下，公共关系教育是如何被学者、实践者和教学实践者概念化的。利用在24个国家进行的德尔菲研究，它考察了对未来公共关系教育的目的、内容和结构的看法。该研究的理论基础是社会建构主义、实践社区和批判教育学，为分析公共关系中的学习是如何形成和合法化提供了多维视角。调查结果显示，他们都强调体验式学习、道德责任和现实世界的参与，但也强调了基于地区背景和专业背景的不同优先事项。三个方向-转型，实践导向和基础-出现，反映了对该领域未来的不同愿景。这篇文章推进了当前关于将学术培训与专业期望结合起来的争论，并呼吁建立综合的、反思的、基于社会的公共关系课程。它为塑造公共关系教育的全球动态提供了新的经验见解，并为弥合学术与实践的鸿沟提出了具体的方向。

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引用次数: 0

A global exploration of workplace well-being in public relations 公共关系中工作场所幸福感的全球探索

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-09-01 DOI: 10.1016/j.pubrev.2025.102622

Nicky Garsten , Anca Anton , Dalien Rene Benecke , Eugen Glăvan , Anthony Tibaingana

We explored aspects of workplace well-being from a global Delphi study conducted amongst nearly 300 public relations participants (practitioners, educators and academics) across 24 countries, examining nearly 1500 qualitative responses. Although the study’s panelists were not specifically asked about well-being, they frequently articulated unprompted expressions of purpose, ethical tensions, and professional identity.

Using a deductive coding framework we analyzed sentiments, triggers, and some interpersonal and intrapersonal measures of eudaimonic well-being across the dataset. Statistical analysis revealed that positive sentiment was most strongly predicted by a sense of success at work and ethical autonomy, while negative sentiment was closely associated with disconnection from management and misalignment between personal values and professional roles. These findings lead us to propose 'profession-practice alignment' as a core condition for sustainable, workplace well-being, with implications for leadership, culture, and retention in PR. Furthermore we link such ‘professional-practice alignment’ to a sense of communitarian purpose in eudaimonic work-place wellbeing.

The study contributes to a reframing of well-being in PR, rooted in profession-practice alignment, ethical resilience, and the social dynamics of work, highlighting the need for the profession to apply its own relational expertise inward, to support the emotional and ethical conditions of its practitioners.

我们从全球德尔福研究中探讨了工作场所幸福感的各个方面，该研究在24个国家的近300名公关参与者（从业人员、教育工作者和学者）中进行，检查了近1500个定性回答。虽然研究小组成员没有被特别问及幸福，但他们经常表达自己的目的、道德紧张和职业认同。使用演绎编码框架，我们分析了整个数据集的情绪、触发因素以及一些人际和个人的幸福感测量。统计分析显示，积极情绪与工作上的成功感和道德自主性密切相关，而消极情绪与管理脱节以及个人价值观与职业角色之间的不一致密切相关。这些发现使我们提出，“职业-实践一致性”是可持续的工作场所幸福感的核心条件，对公关的领导力、文化和留任都有影响。此外，我们将这种“专业-实践一致性”与理想工作场所幸福感中的社区目的感联系起来。该研究有助于重新构建公共关系的幸福感，植根于专业与实践的一致性、道德弹性和工作的社会动态，强调了该专业向内应用其自身的关系专业知识的必要性，以支持其从业者的情感和道德条件。

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引用次数: 0

Generative AI outperforms humans in social media engagement: Evidence from GPT-4 and the FIIT model 生成式人工智能在社交媒体参与方面优于人类：来自GPT-4和FIIT模型的证据

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-12-01 Epub Date: 2025-10-17 DOI: 10.1016/j.pubrev.2025.102643

Jiacheng Huang, Alvin Zhou

This multi-study paper demonstrates that large language model-generated social media posts (via GPT-4) outperform human-written messages in driving digital engagement. Using a dataset of Fortune 500 Twitter posts, Study 1 introduces and validates the FIIT model – Fluency, Interactivity, Information, and Tone – a linguistic framework explaining why AI-optimized content attracts more likes, comments, and shares. Study 2 experimentally confirms that consumers prefer AI-generated posts, while Study 3 shows that even trained public relations professionals, despite FIIT instruction and monetary incentives, cannot match AI performance. Together, these studies provide large-scale, multi-method evidence that generative AI can outperform human communicators in measurable engagement outcomes. The paper advances computational grounded theory in strategic communication and discusses implications for public relations practice, research, and education in the era of generative AI.

这篇多研究论文表明，大型语言模型生成的社交媒体帖子（通过GPT-4）在推动数字参与方面优于人类撰写的信息。研究1使用《财富》500强Twitter帖子的数据集，介绍并验证了FIIT模型——流畅性、交互性、信息和语气——这是一个语言框架，解释了为什么人工智能优化的内容吸引了更多的点赞、评论和分享。研究2通过实验证实，消费者更喜欢人工智能生成的帖子，而研究3表明，即使是训练有素的公关专业人员，尽管有FIIT指导和金钱激励，也无法与人工智能的表现相提并论。总之，这些研究提供了大规模、多方法的证据，证明生成式人工智能在可衡量的参与结果方面优于人类沟通者。本文提出了基于计算的战略传播理论，并讨论了在生成式人工智能时代公共关系实践、研究和教育的含义。

引用次数: 0