Pub Date : 2025-12-01Epub Date: 2025-10-02DOI: 10.1016/j.pubrev.2025.102639
Drew T. Ashby-King , Jeannette I. Iannacone , Boitshepo Balozwi , Teresia Nzau , Irmawan Rahyadi , Habib Mohammad Ali , Luke Capizzo
Multinational organizations (MNOs) operate in multiple countries across the globe and how they communicate in one context can affect their operation and communication in another. This need is even more pressing when organizations engage in prosocial communication about contentious issues that may be interpreted differently in distinct national contexts. Thus, the purpose of this study was to examine how public relations practitioners working for MNOs operating in Bangladesh, Botswana, Indonesia, and Kenya conceptualized prosocial communication and how they understood the benefits and drawbacks in their national context. Based on our analysis of in-depth interviews with 17 public relations practitioners, we suggest an integrative approach to globalized prosocial communication and call for a recentering of publics across organizational prosocial initiatives and communication.
{"title":"Communicating for good in a globalized world: How MNO practitioners in Bangladesh, Botswana, Indonesia, and Kenya conceptualize and practice prosocial public relations","authors":"Drew T. Ashby-King , Jeannette I. Iannacone , Boitshepo Balozwi , Teresia Nzau , Irmawan Rahyadi , Habib Mohammad Ali , Luke Capizzo","doi":"10.1016/j.pubrev.2025.102639","DOIUrl":"10.1016/j.pubrev.2025.102639","url":null,"abstract":"<div><div>Multinational organizations (MNOs) operate in multiple countries across the globe and how they communicate in one context can affect their operation and communication in another. This need is even more pressing when organizations engage in prosocial communication about contentious issues that may be interpreted differently in distinct national contexts. Thus, the purpose of this study was to examine how public relations practitioners working for MNOs operating in Bangladesh, Botswana, Indonesia, and Kenya conceptualized prosocial communication and how they understood the benefits and drawbacks in their national context. Based on our analysis of in-depth interviews with 17 public relations practitioners, we suggest an integrative approach to globalized prosocial communication and call for a recentering of publics across organizational prosocial initiatives and communication.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102639"},"PeriodicalIF":3.4,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145227501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-12-01Epub Date: 2025-11-05DOI: 10.1016/j.pubrev.2025.102647
Paloma Piqueiras , Vilma Luoma-aho
This cross-national comparative study examines the critical gap between governments’ actual performance and citizen perception thereof when it comes to sustainability efforts related to the 2030 Agenda for Sustainable Development. While previous research has typically focused on individual governments, there is limited comparative work exploring cross-national public perceptions. Drawing on citizen evaluation survey data from seven European countries (N = 7500 participants, approximately 1000 per country), this research analyzes the disparity between objective public management achievements and perceived performance across the economic, social, and environmental domains. Our findings show that “frustration” is the predominant sentiment in most countries when actual government performance related to the 2030 Agenda is compared with citizens’ perceptions thereof. This discrepancy indicates that governments’ performance is often better than citizens perceive it to be, suggesting positive efforts are not being effectively communicated, with citizens undervaluing actual progress. These results underscore the strategic importance of public relations. Effective communication is essential for bridging perception gaps, making intangible contributions more visible and understandable, and fostering the public trust and engagement that are essential for advancing the 2030 Agenda.
{"title":"Better than thought? A comparison of the real and perceived performance of the 2030 Agenda in seven European countries","authors":"Paloma Piqueiras , Vilma Luoma-aho","doi":"10.1016/j.pubrev.2025.102647","DOIUrl":"10.1016/j.pubrev.2025.102647","url":null,"abstract":"<div><div>This cross-national comparative study examines the critical gap between governments’ actual performance and citizen perception thereof when it comes to sustainability efforts related to the 2030 Agenda for Sustainable Development. While previous research has typically focused on individual governments, there is limited comparative work exploring cross-national public perceptions. Drawing on citizen evaluation survey data from seven European countries (N = 7500 participants, approximately 1000 per country), this research analyzes the disparity between objective public management achievements and perceived performance across the economic, social, and environmental domains. Our findings show that “frustration” is the predominant sentiment in most countries when actual government performance related to the 2030 Agenda is compared with citizens’ perceptions thereof. This discrepancy indicates that governments’ performance is often better than citizens perceive it to be, suggesting positive efforts are not being effectively communicated, with citizens undervaluing actual progress. These results underscore the strategic importance of public relations. Effective communication is essential for bridging perception gaps, making intangible contributions more visible and understandable, and fostering the public trust and engagement that are essential for advancing the 2030 Agenda.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102647"},"PeriodicalIF":3.4,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145473732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-12-01Epub Date: 2025-09-29DOI: 10.1016/j.pubrev.2025.102638
Ali A. Al-Kandari , T. Kenn Gaither , Ali A. Dashti
Through critical analysis of 413 religious Instagram posts from five Kuwaiti Islamic banks, this study employed the cultural-economic model (CEM) to highlight the public relations functions, Islamic value orientations, communication delivery styles, and message appeals in Instagram posts. The study found banks used Instagram primarily for social responsibility, community engagement, interactive, and religious propagation functions. The posts reflected an orientation toward seven key Islamic values: respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to eternal life, spirituality and worship, and finally morality and idealism. The communication delivery styles observed in the posts varied, incorporating Qur’anic verses, Hadith (sayings and actions of the Prophet Mohammed), as well as references to narratives, lived experiences, and various forms of action. The research identified a wide range of appeals, including religious rewards, social and moral appeals, nostalgia, fear, guilt, and testimonials. These findings offer foundational insights for the development of an Islamic Public Relations Theory (IPRT), contributing to the scholarly discourse and providing practical implications for public relations practitioners in an Arab context.
{"title":"Toward an Islamic Public Relations Theory (IPRT): A critical/cultural analysis of religious instagram posts of Islamic banks in Kuwait","authors":"Ali A. Al-Kandari , T. Kenn Gaither , Ali A. Dashti","doi":"10.1016/j.pubrev.2025.102638","DOIUrl":"10.1016/j.pubrev.2025.102638","url":null,"abstract":"<div><div>Through critical analysis of 413 religious Instagram posts from five Kuwaiti Islamic banks, this study employed the cultural-economic model (CEM) to highlight the public relations functions, Islamic value orientations, communication delivery styles, and message appeals in Instagram posts. The study found banks used Instagram primarily for social responsibility, community engagement, interactive, and religious propagation functions. The posts reflected an orientation toward seven key Islamic values: respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to eternal life, spirituality and worship, and finally morality and idealism. The communication delivery styles observed in the posts varied, incorporating <em>Qur’anic</em> verses, <em>Hadith</em> (sayings and actions of the Prophet Mohammed), as well as references to narratives, lived experiences, and various forms of action. The research identified a wide range of appeals, including religious rewards, social and moral appeals, nostalgia, fear, guilt, and testimonials. These findings offer foundational insights for the development of an Islamic Public Relations Theory (IPRT), contributing to the scholarly discourse and providing practical implications for public relations practitioners in an Arab context.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102638"},"PeriodicalIF":3.4,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145227504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-12-01Epub Date: 2025-10-04DOI: 10.1016/j.pubrev.2025.102640
Ana Adi , Melike Aktaş Kuyucu , Gabriela Baquerizo-Neira
This article revisits the social value of public relations through a metamodern perspective that both sits between—and productively unsettles—modernist and, postmodernist framings. Using 314 open-ended responses from a multilingual (English, Turkish, Spanish) global Delphi study conducted in 2022–23 and spanning 24, countries, we analyze how practitioners, educators, and academics articulate the social, value of public relations across organizational and public registers. An inductive, thematic analysis confirms the co-presence of modern vocabularies (instrumentality, goal alignment, trust) and postmodern vocabularies (voice, representation, social, change). A second, metamodern coding layer identifies an oscillatory “both/and” logic, in which public relations are cast as both stabilizing and transformative—at once an, organizational instrument and an ethical guide. We find no robust cross-national, patterning; rather, subtle and inconclusive cultural inflections underscore the need for, intercultural theorizing that resists universalist assumptions. Conceptually, the study, reframes social value of public relations as relational and contingent; practically, it, makes a case for further research into and reorients evaluation and education toward, processes, platforms, and capabilities—reflective humility, adaptability, and paradox, management—that enable deliberation and co-existence across conflicting interests. We argue that treating paradox as constitutive of value creation advances public, relations scholarship and supports a shift from standardized competencies to, capability-rich, relational governance.
{"title":"Embracing paradox and pragmatism: A metamodern exploration of the social value of public relations","authors":"Ana Adi , Melike Aktaş Kuyucu , Gabriela Baquerizo-Neira","doi":"10.1016/j.pubrev.2025.102640","DOIUrl":"10.1016/j.pubrev.2025.102640","url":null,"abstract":"<div><div>This article revisits the social value of public relations through a metamodern perspective that both sits between—and productively unsettles—modernist and, postmodernist framings. Using 314 open-ended responses from a multilingual (English, Turkish, Spanish) global Delphi study conducted in 2022–23 and spanning 24, countries, we analyze how practitioners, educators, and academics articulate the social, value of public relations across organizational and public registers. An inductive, thematic analysis confirms the co-presence of modern vocabularies (instrumentality, goal alignment, trust) and postmodern vocabularies (voice, representation, social, change). A second, metamodern coding layer identifies an oscillatory “both/and” logic, in which public relations are cast as both stabilizing and transformative—at once an, organizational instrument and an ethical guide. We find no robust cross-national, patterning; rather, subtle and inconclusive cultural inflections underscore the need for, intercultural theorizing that resists universalist assumptions. Conceptually, the study, reframes social value of public relations as relational and contingent; practically, it, makes a case for further research into and reorients evaluation and education toward, processes, platforms, and capabilities—reflective humility, adaptability, and paradox, management—that enable deliberation and co-existence across conflicting interests. We argue that treating paradox as constitutive of value creation advances public, relations scholarship and supports a shift from standardized competencies to, capability-rich, relational governance.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102640"},"PeriodicalIF":3.4,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145227502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-12-01Epub Date: 2025-09-08DOI: 10.1016/j.pubrev.2025.102631
Mordecai Lee
The study of government public relations (GPR) is growing as a stand-alone category within the public relations literature. The literature includes foci on history and on ethics. This article presents three very early documented examples of codes of professionalism in GPR, perhaps even the earliest ever. All were issued in the 1950s. They emanated from a public relations (PR) roundtable sponsored by the Washington chapter of the Society for Advancement of Management, the short-lived Government Public Relations Association, and were the PR principles issued by Clyde Hall, the public information officer of the National Science Foundation. These three codes have not been examined in the literature heretofore. Also, Hall led a little-known, but unprecedented, effort by the US Civil Service Commission to proactively recruit high-level public relations officers for federal agencies during World War II and in the immediate post-war period.
政府公共关系（GPR）的研究正在成长为公共关系文献中的一个独立的类别。文献包括对历史和伦理的关注。这篇文章提出了三个非常早期记录的GPR专业守则的例子，甚至可能是有史以来最早的。这些都是20世纪50年代发行的。这些原则是由美国管理促进协会华盛顿分会（短命的政府公共关系协会）主办的公共关系圆桌会议提出的，是美国国家科学基金会公共信息官克莱德·霍尔（Clyde Hall）发布的公共关系原则。到目前为止，这三个代码还没有在文献中被检查过。此外，霍尔还领导了美国公务员委员会（US Civil Service Commission）在第二次世界大战期间和战后不久积极为联邦机构招聘高级公关官员的一项鲜为人知但前所未有的努力。
{"title":"Early codes of professionalism in 1950s government public relations","authors":"Mordecai Lee","doi":"10.1016/j.pubrev.2025.102631","DOIUrl":"10.1016/j.pubrev.2025.102631","url":null,"abstract":"<div><div>The study of government public relations (GPR) is growing as a stand-alone category within the public relations literature. The literature includes foci on history and on ethics. This article presents three very early documented examples of codes of professionalism in GPR, perhaps even the earliest ever. All were issued in the 1950s. They emanated from a public relations (PR) roundtable sponsored by the Washington chapter of the Society for Advancement of Management, the short-lived Government Public Relations Association, and were the PR principles issued by Clyde Hall, the public information officer of the National Science Foundation. These three codes have not been examined in the literature heretofore. Also, Hall led a little-known, but unprecedented, effort by the US Civil Service Commission to proactively recruit high-level public relations officers for federal agencies during World War II and in the immediate post-war period.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102631"},"PeriodicalIF":3.4,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145011153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-12-01Epub Date: 2025-09-02DOI: 10.1016/j.pubrev.2025.102623
Lisa Tam, Amisha Mehta
Crisis communication research has ubiquitously examined crisis responsibility as the extent to which individuals perceive a party to be responsible for the cause of a crisis. Yet, in public crises, responsibility is complex and ambiguous and influenced by stakeholders internal and external to the crisis. This study continues efforts to extend crisis responsibility research by exploring three phenomena, (i) multi-stakeholder responsibility, (ii) solution (in addition to cause) attribution, and (iii) precursors to cause and solution attribution that individuals bring into crisis assessments including relationship quality, issue involvement, and conspiratorial thinking. Survey datasets were collected for two Australian, nationwide public crises that comprised multi-stakeholder and required collaborative behaviors. Exploratory and confirmatory factor analyses showed that participants evaluated crisis responsibility as cause and solution attribution for the three stakeholders involved. For the Australian Government, dynamics of government-public relationship quality, issue involvement, and conspiratorial thinking related to the government had different effects on cause and solution attribution.
{"title":"Beyond blame: Extending crisis responsibility through multi-stakeholder responsibility, cause attribution, and solution attribution","authors":"Lisa Tam, Amisha Mehta","doi":"10.1016/j.pubrev.2025.102623","DOIUrl":"10.1016/j.pubrev.2025.102623","url":null,"abstract":"<div><div>Crisis communication research has ubiquitously examined crisis responsibility as the extent to which individuals perceive a party to be responsible for the cause of a crisis. Yet, in public crises, responsibility is complex and ambiguous and influenced by stakeholders internal and external to the crisis. This study continues efforts to extend crisis responsibility research by exploring three phenomena, (i) multi-stakeholder responsibility, (ii) solution (in addition to cause) attribution, and (iii) precursors to cause and solution attribution that individuals bring into crisis assessments including relationship quality, issue involvement, and conspiratorial thinking. Survey datasets were collected for two Australian, nationwide public crises that comprised multi-stakeholder and required collaborative behaviors. Exploratory and confirmatory factor analyses showed that participants evaluated crisis responsibility as cause and solution attribution for the three stakeholders involved. For the Australian Government, dynamics of government-public relationship quality, issue involvement, and conspiratorial thinking related to the government had different effects on cause and solution attribution.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102623"},"PeriodicalIF":3.4,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144926788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-12-01Epub Date: 2025-11-10DOI: 10.1016/j.pubrev.2025.102648
Kyle Harris , Burton St. John
Public relations practitioners, witnessing the continuing advances of artificial intelligence (AI), see the technology as a potential way to increase stakeholder trust in their organizations. Through interviews with 25 public relations professionals, this study reveals a pattern of responsibility diffusion, where the dominant coalitions in practitioners’ organizations diffuse AI decision-making to practitioners. Findings indicate that, in response, practitioners have developed ad hoc AI implementation practices that present both challenges and opportunities. The implication is that practitioners see their role as one of strategic and thoughtful deployment, while staking out opportunities to advocate for more uniform and visible approaches to organizational AI processes. Practitioners play a key role in telling the AI story to the public, especially as many of the most important AI use cases are unseen by consumers.
{"title":"Public relations practitioners and AI implementation: The challenges presented by the dominant coalition’s diffusion of responsibility","authors":"Kyle Harris , Burton St. John","doi":"10.1016/j.pubrev.2025.102648","DOIUrl":"10.1016/j.pubrev.2025.102648","url":null,"abstract":"<div><div>Public relations practitioners, witnessing the continuing advances of artificial intelligence (AI), see the technology as a potential way to increase stakeholder trust in their organizations. Through interviews with 25 public relations professionals, this study reveals a pattern of responsibility diffusion, where the dominant coalitions in practitioners’ organizations diffuse AI decision-making to practitioners. Findings indicate that, in response, practitioners have developed ad hoc AI implementation practices that present both challenges and opportunities. The implication is that practitioners see their role as one of strategic and thoughtful deployment, while staking out opportunities to advocate for more uniform and visible approaches to organizational AI processes. Practitioners play a key role in telling the AI story to the public, especially as many of the most important AI use cases are unseen by consumers.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102648"},"PeriodicalIF":3.4,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145525679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-12-01Epub Date: 2025-09-01DOI: 10.1016/j.pubrev.2025.102620
Anca Anton , Silvia Ravazzani , Gabriela Baquerizo-Neira , Carolina Andrea Carbone , Darius Mukiza
This article investigates how public relations education is conceptualized by academics, practitioners, and instructional practitioners across diverse global contexts. Using a Delphi study conducted in 24 countries, it examines views on the purpose, content, and structure of future public relations education. The study is theoretically grounded in social constructivism, communities of practice, and critical pedagogy, providing a multidimensional lens for analyzing how learning in public relations is shaped and legitimized. Findings reveal a shared emphasis on experiential learning, ethical responsibility, and real-world engagement, but also highlight diverging priorities based on regional context and professional profile. Three orientations – transformational, practice-oriented, and foundational – emerge, reflecting distinct visions for the future of the field. The article advances current debates on aligning academic training with professional expectations and calls for integrated, reflexive, and socially grounded public relations curricula. It offers new empirical insights into the global dynamics shaping public relations education and proposes concrete directions for bridging the academic-practice divide.
{"title":"Bridging practice and academia: Global insights on the role and future of public relations education","authors":"Anca Anton , Silvia Ravazzani , Gabriela Baquerizo-Neira , Carolina Andrea Carbone , Darius Mukiza","doi":"10.1016/j.pubrev.2025.102620","DOIUrl":"10.1016/j.pubrev.2025.102620","url":null,"abstract":"<div><div>This article investigates how public relations education is conceptualized by academics, practitioners, and instructional practitioners across diverse global contexts. Using a Delphi study conducted in 24 countries, it examines views on the purpose, content, and structure of future public relations education. The study is theoretically grounded in social constructivism, communities of practice, and critical pedagogy, providing a multidimensional lens for analyzing how learning in public relations is shaped and legitimized. Findings reveal a shared emphasis on experiential learning, ethical responsibility, and real-world engagement, but also highlight diverging priorities based on regional context and professional profile. Three orientations – transformational, practice-oriented, and foundational – emerge, reflecting distinct visions for the future of the field. The article advances current debates on aligning academic training with professional expectations and calls for integrated, reflexive, and socially grounded public relations curricula. It offers new empirical insights into the global dynamics shaping public relations education and proposes concrete directions for bridging the academic-practice divide.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102620"},"PeriodicalIF":3.4,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144922711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-12-01Epub Date: 2025-09-01DOI: 10.1016/j.pubrev.2025.102622
Nicky Garsten , Anca Anton , Dalien Rene Benecke , Eugen Glăvan , Anthony Tibaingana
We explored aspects of workplace well-being from a global Delphi study conducted amongst nearly 300 public relations participants (practitioners, educators and academics) across 24 countries, examining nearly 1500 qualitative responses. Although the study’s panelists were not specifically asked about well-being, they frequently articulated unprompted expressions of purpose, ethical tensions, and professional identity.
Using a deductive coding framework we analyzed sentiments, triggers, and some interpersonal and intrapersonal measures of eudaimonic well-being across the dataset. Statistical analysis revealed that positive sentiment was most strongly predicted by a sense of success at work and ethical autonomy, while negative sentiment was closely associated with disconnection from management and misalignment between personal values and professional roles. These findings lead us to propose 'profession-practice alignment' as a core condition for sustainable, workplace well-being, with implications for leadership, culture, and retention in PR. Furthermore we link such ‘professional-practice alignment’ to a sense of communitarian purpose in eudaimonic work-place wellbeing.
The study contributes to a reframing of well-being in PR, rooted in profession-practice alignment, ethical resilience, and the social dynamics of work, highlighting the need for the profession to apply its own relational expertise inward, to support the emotional and ethical conditions of its practitioners.
{"title":"A global exploration of workplace well-being in public relations","authors":"Nicky Garsten , Anca Anton , Dalien Rene Benecke , Eugen Glăvan , Anthony Tibaingana","doi":"10.1016/j.pubrev.2025.102622","DOIUrl":"10.1016/j.pubrev.2025.102622","url":null,"abstract":"<div><div>We explored aspects of workplace well-being from a global Delphi study conducted amongst nearly 300 public relations participants (practitioners, educators and academics) across 24 countries, examining nearly 1500 qualitative responses. Although the study’s panelists were not specifically asked about well-being, they frequently articulated unprompted expressions of purpose, ethical tensions, and professional identity.</div><div>Using a deductive coding framework we analyzed sentiments, triggers, and some interpersonal and intrapersonal measures of <em>eudaimonic</em> well-being across the dataset. Statistical analysis revealed that positive sentiment was most strongly predicted by a sense of success at work and ethical autonomy, while negative sentiment was closely associated with disconnection from management and misalignment between personal values and professional roles. These findings lead us to propose 'profession-practice alignment' as a core condition for sustainable, workplace well-being, with implications for leadership, culture, and retention in PR. Furthermore we link such ‘professional-practice alignment’ to a sense of communitarian purpose in eudaimonic work-place wellbeing.</div><div>The study contributes to a reframing of well-being in PR, rooted in profession-practice alignment, ethical resilience, and the social dynamics of work, highlighting the need for the profession to apply its own relational expertise inward, to support the emotional and ethical conditions of its practitioners.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102622"},"PeriodicalIF":3.4,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144922712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-12-01Epub Date: 2025-10-17DOI: 10.1016/j.pubrev.2025.102643
Jiacheng Huang, Alvin Zhou
This multi-study paper demonstrates that large language model-generated social media posts (via GPT-4) outperform human-written messages in driving digital engagement. Using a dataset of Fortune 500 Twitter posts, Study 1 introduces and validates the FIIT model – Fluency, Interactivity, Information, and Tone – a linguistic framework explaining why AI-optimized content attracts more likes, comments, and shares. Study 2 experimentally confirms that consumers prefer AI-generated posts, while Study 3 shows that even trained public relations professionals, despite FIIT instruction and monetary incentives, cannot match AI performance. Together, these studies provide large-scale, multi-method evidence that generative AI can outperform human communicators in measurable engagement outcomes. The paper advances computational grounded theory in strategic communication and discusses implications for public relations practice, research, and education in the era of generative AI.
{"title":"Generative AI outperforms humans in social media engagement: Evidence from GPT-4 and the FIIT model","authors":"Jiacheng Huang, Alvin Zhou","doi":"10.1016/j.pubrev.2025.102643","DOIUrl":"10.1016/j.pubrev.2025.102643","url":null,"abstract":"<div><div>This multi-study paper demonstrates that large language model-generated social media posts (via GPT-4) outperform human-written messages in driving digital engagement. Using a dataset of Fortune 500 Twitter posts, Study 1 introduces and validates the FIIT model – Fluency, Interactivity, Information, and Tone – a linguistic framework explaining why AI-optimized content attracts more likes, comments, and shares. Study 2 experimentally confirms that consumers prefer AI-generated posts, while Study 3 shows that even trained public relations professionals, despite FIIT instruction and monetary incentives, cannot match AI performance. Together, these studies provide large-scale, multi-method evidence that generative AI can outperform human communicators in measurable engagement outcomes. The paper advances computational grounded theory in strategic communication and discusses implications for public relations practice, research, and education in the era of generative AI.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 5","pages":"Article 102643"},"PeriodicalIF":3.4,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145332919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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