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Using corporate social responsibility to enhance media reputation following a firm crisis: Evidence from China 企业危机后利用企业社会责任提升媒体声誉:来自中国的证据
IF 4.1 3区 管理学 Q2 BUSINESS Pub Date : 2024-07-31 DOI: 10.1016/j.pubrev.2024.102487
Ruiju Yang , Jiuchang Wei , Yi-Na Li , Grant Michelson

This article extends research on organizational crisis management by explaining how a firm’s post-crisis corporate social responsibility (CSR) actions help it secure improved media reputation which, in turn, plays an important role in rebuilding the firm’s image. We draw on Godfrey et al. (2009) to highlight that firms’ CSR activity can be categorized into two types: Technical CSR (TCSR) activity involving those primary stakeholders most crucial to the successful operation of the firm, and Institutional CSR (ICSR) activity directed toward a firm’s secondary stakeholders. Our study examined 176 crises that occurred in China between 2011 and 2018 and involved 161 publicly listed firms. The analysis demonstrated that the intensity of both TCSR and ICSR activities have a positive effect on post-crisis media reputation. The implementation paths of CSR activities from TCSR to ICSR contributes positively to post-crisis media reputation. Our findings also show that the concentration of TCSR activities negatively affects a firm’s post-crisis media reputation, while the concentration of ICSR activities has the opposite effect. Furthermore, in a firm crisis with high-responsibility attribution, the effects of both the intensity and concentration of TCSR activities are more pronounced, while the impact of the concentration of ICSR activities is weakened. This study provides new theoretical insights into how firms can better manage their media reputations following a crisis.

本文通过解释危机后企业社会责任(CSR)行动如何帮助企业提高媒体声誉,进而在重建企业形象方面发挥重要作用,对组织危机管理研究进行了扩展。我们借鉴 Godfrey 等人(2009 年)的观点,强调企业的企业社会责任活动可分为两类:技术性企业社会责任(TCSR)活动涉及对企业成功运营至关重要的主要利益相关者,而制度性企业社会责任(ICSR)活动则面向企业的次要利益相关者。我们的研究考察了 2011 年至 2018 年间在中国发生的 176 次危机,涉及 161 家上市公司。分析表明,TCSR 和 ICSR 活动的强度对危机后的媒体声誉都有积极影响。从TCSR到ICSR的企业社会责任活动实施路径对危机后媒体声誉有正向促进作用。我们的研究结果还表明,TCSR 活动的集中度会对企业危机后的媒体声誉产生负面影响,而 ICSR 活动的集中度则会产生相反的影响。此外,在高责任归因的企业危机中,TCSR 活动的强度和集中度的影响更为明显,而 ICSR 活动的集中度的影响则有所减弱。本研究为企业如何在危机后更好地管理其媒体声誉提供了新的理论见解。
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引用次数: 0
The Delphi Panel investigation of artificial intelligence in investor relations 德尔菲小组对投资者关系中人工智能的调查
IF 4.1 3区 管理学 Q2 BUSINESS Pub Date : 2024-07-27 DOI: 10.1016/j.pubrev.2024.102489
Alexander V. Laskin , Giulia D’Agostino

In recent years, there has been a discernible upswing in the attention dedicated to artificial intelligence (AI) within the domains of public relations, advertising, and marketing. Notably, the subdomain of investor relations has maintained a significant historical engagement with AI, actively employing AI and AI-enabled tools for several decades, a practice traceable back to the 1980s. This protracted involvement presents a reservoir of invaluable insights germane to comprehending the broader integration of AI within the purview of public relations. This scholarly inquiry embarks on a Delphi panel examination to scrutinize the deployment of AI in investor relations, proffers a systematic classification of AI-enabled tools within this realm, and prognosticates the trajectory of AI's influence on investor relations and financial communications. The panel of Delphi participants comprises seasoned authorities in the field, boasting a cumulative professional experience spanning 161 years. Leveraging the depth of expertise inherent in investor relations, the study not only illuminates the current landscape but also posits conceivable trajectories for the evolution of AI across other subfields within the domain of public relations.

近年来,公共关系、广告和营销领域对人工智能(AI)的关注度明显上升。值得注意的是,投资者关系子领域与人工智能的历史渊源颇深,几十年来一直积极采用人工智能和人工智能工具,这种做法可以追溯到 20 世纪 80 年代。这种长期的参与为理解人工智能与公共关系的广泛融合提供了宝贵的启示。这项学术研究通过德尔菲小组研究,对人工智能在投资者关系中的应用进行了仔细研究,对这一领域中的人工智能工具进行了系统分类,并预测了人工智能对投资者关系和财务沟通的影响轨迹。德尔菲小组的成员都是该领域的资深权威,累计专业经验长达 161 年。利用投资者关系领域固有的深厚专业知识,本研究不仅阐明了当前的形势,还为人工智能在公共关系领域其他子领域的发展提出了可想象的轨迹。
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引用次数: 0
Publics’ perceptions of legitimacy in corporate social advocacy: A computational analysis of the role of ideological congruence 公众对企业社会宣传合法性的看法:意识形态一致性作用的计算分析
IF 4.1 3区 管理学 Q2 BUSINESS Pub Date : 2024-07-25 DOI: 10.1016/j.pubrev.2024.102486
Hao Xu , Debarati Das , Jisu Huh , Hyejoon Rim , Jaideep Srivastava

For corporations engaged in corporate social advocacy (CSA), establishing legitimacy among publics is challenging when they take stands along clear ideological lines on controversial issues. This study examined two questions: (1) how would the congruence between individuals’ political ideologies and corporations’ CSA stances influence perceived CSA legitimacy; and (2) how would individuals’ political ideology strength moderate this relationship? A computational analysis was conducted to examine individual-level ideological congruence and perceived CSA legitimacy in six real-world CSA events. Pairing sentiment analysis with a self-trained model for individual ideology detection, this study cross-analyzed naturalistic data generated by 5181 ordinary users involved in the CSA events on Twitter. It was found that individuals’ perceptions of corporations involved in CSA were highly dependent on the extent to which their own political ideologies were congruent with the corporations’ CSA stances. Also, the influence of ideological congruence was amplified among individuals with stronger political ideologies. However, CSA legitimacy perceptions can be highly situational, with individual events potentially yielding varied results depending on factors such as the issue’s socio-historical context. This study overall demonstrates the important role that individual-level political factors can play in influencing publics’ CSA legitimacy perceptions. This study also highlights the feasibility of using cutting-edge computational methods in assessing publics’ voices on social media as a source of CSA legitimacy.

对于参与企业社会倡导(CSA)的企业来说,当它们在有争议的问题上采取明确的意识形态立场时,在公众中建立合法性就会面临挑战。本研究探讨了两个问题:(1) 个人政治意识形态与企业社会倡导立场之间的一致性会如何影响企业社会倡导的感知合法性;(2) 个人的政治意识形态强度会如何调节这种关系?我们进行了计算分析,以研究六个真实世界 CSA 事件中个人层面的意识形态一致性和感知 CSA 合法性。本研究将情感分析与个人意识形态检测的自我训练模型相结合,交叉分析了推特上参与 CSA 事件的 5181 名普通用户生成的自然数据。研究发现,个人对参与 CSA 的企业的看法高度依赖于其自身政治意识形态与企业 CSA 立场的一致程度。而且,意识形态一致性对政治意识形态较强的个人的影响更大。然而,对 CSA 合法性的看法可能具有很强的情景性,个别事件可能会因问题的社会历史背景等因素而产生不同的结果。本研究从总体上证明了个人层面的政治因素在影响公众的 CSA 合法性认知方面所起的重要作用。本研究还强调了使用前沿计算方法评估公众在社交媒体上作为 CSA 合法性来源的声音的可行性。
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引用次数: 0
When ethics are compromised: Understanding how employees react to corporate moral violations 当道德受到损害时:了解员工对企业道德违规行为的反应
IF 4.1 3区 管理学 Q2 BUSINESS Pub Date : 2024-07-24 DOI: 10.1016/j.pubrev.2024.102482
Cen April Yue , Baobao Song , Weiting Tao , Minjeong Kang

This study investigated how employees react to corporate moral violations against external stakeholders, such as customers, the community, and the environment. Drawing from the deonance theory, we examined the relationships between employees' perceptions of corporate moral violations, their moral emotions (anger and sympathy), and their moral actions (external whistleblowing and compensating behavior) when they witness their company's ethical transgressions targeting external stakeholders. In addition, the study examined the moderating effects of employee-oriented corporate social responsibility and perceived moral violation intentionality on the impact of moral violation on employees’ emotional and behavioral reactions. The proposed model was tested using an online survey panel of 417 full-time U.S. workers. The results mostly supported the hypotheses, indicating that perceived corporate moral violation interacted with employee-oriented CSR and moral violation intentionality to affect employees' anger and sympathy, which, in turn, influenced their moral actions.

本研究调查了员工对企业违反外部利益相关者(如客户、社区和环境)的道德行为的反应。借鉴失调理论,我们考察了当员工目睹企业针对外部利益相关者的道德违规行为时,他们对企业道德违规行为的感知、他们的道德情绪(愤怒和同情)以及他们的道德行动(外部举报和补偿行为)之间的关系。此外,研究还考察了以员工为导向的企业社会责任和感知到的道德违规意向性对道德违规对员工情绪和行为反应影响的调节作用。研究使用了一个由 417 名美国全职员工组成的在线调查小组,对所提出的模型进行了检验。结果大多支持假设,表明感知到的企业道德侵犯与员工导向的企业社会责任和道德侵犯意向性相互作用,影响了员工的愤怒和同情,进而影响了他们的道德行为。
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引用次数: 0
An exploration of PR Week UK’s framing of specialist PR identities (1985–2010) 探索英国公关周刊对专业公关身份的塑造(1985-2010 年)
IF 4.1 3区 管理学 Q2 BUSINESS Pub Date : 2024-07-18 DOI: 10.1016/j.pubrev.2024.102468
Nicky Garsten, Bruce Cronin, Jane Howard

A trend of increased specialisation in public relations has been widely asserted but little substantiated. Specifically, there is no longitudinal study of the development of specialist coverage in the principal trade journal of the industry, PR Week. Neither has there been an exploration of the perspectives of PR Week UK’s senior managers on specialist-practitioner identities. This article seeks to fill these gaps.

This examination of specialist coverage in PR Week 1985–2010 finds a punctuated process of constructing specialist practitioner identities within an institutional subsystem. We examine over 220 editions of PR Week, in the UK, over a 26-year period. We calculate that there was indeed a statistically significant trend of published regular specialist pages.

We analysed editorial announcements about regular specialist pages and interviewed three former senior managers from PR Week. We considered page titles as both content and discourse. We also adapted Bucher et al.’s (2016) framing strategies. In doing so, we revised one of Bucher et al.’s strategies, re-terming the ‘self-casting’ strategy as a media casting strategy in the context of a trade publication’s framing of a profession’s boundaries.

Building on the scholarship of Edwards and Pieczka (2013), we suggest that the trade media play an institutional role in boundary setting. A trade publication's role in the promotion of jurisdictions was, and has not been, previously ascribed by Abbott (1988) or Waisbord (2019). We newly find that when PR Week introduced specialist pages, the publication’s executive actively sought to bring sector-specialist practitioners, with waning identification with the profession, back into the PR fold. Like a sheepdog, PR Week played a proactive institutional role in the professional reframing of public relations around specialisms. Yet the boundaries that PR Week defended were fuzzy given that over 95% of the regular specialist pages titles did not include the name ‘PR’. We also argue, that in establishing the specialist pages PR Week executives not only championed PR’s legitimacy, but also sought to protect the magazine’s market and to enhance the title’s journalistic brand.

公共关系日益专业化的趋势已经被广泛证实,但却鲜有证据。具体来说,对于公共关系行业的主要期刊《公共关系周报》上专业报道的发展并没有纵向研究。英国《公共关系周报》的高级经理们对专业从业者身份的看法也没有进行过探讨。本文试图填补这些空白。本文对《公关周刊》1985-2010 年的专家报道进行了研究,发现在一个机构子系统中,专家从业者身份的构建过程是一个点缀性的过程。我们研究了英国 26 年间超过 220 期的《公关周刊》。我们分析了有关定期专业版面的编辑公告,并采访了《公关周刊》的三位前高级经理。我们将页面标题视为内容和论述。我们还采用了 Bucher 等人(2016 年)的框架策略。在此过程中,我们对 Bucher 等人的策略之一进行了修订,将 "自我塑造 "策略重新命名为媒体塑造策略,其背景是行业出版物对某一行业边界的框定。Abbott (1988)和 Waisbord (2019)之前都未对行业出版物在促进司法管辖区方面的作用进行过论述。我们新近发现,当《公关周刊》推出专业版面时,该刊物的管理者积极寻求将对公关行业认同感减弱的行业专家从业者拉回公关行业。像牧羊犬一样,《公共关系周报》在围绕专业性的公共关系职业重构中扮演了积极的机构角色。然而,《公关周刊》所捍卫的界限是模糊的,因为超过 95% 的常规专业页面标题都不包括 "公关 "这个名称。我们还认为,《公关周刊》的高管们在设立专业版面时,不仅捍卫了公关的合法性,还试图保护杂志的市场,提升杂志的新闻品牌。
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引用次数: 0
Pushing hands and buttons: The effects of corporate social issue stance communication and online comment (in)civility on publics’ responses 推手和按钮:企业社会问题立场传播和网络评论(不)文明对公众反应的影响
IF 4.1 3区 管理学 Q2 BUSINESS Pub Date : 2024-07-13 DOI: 10.1016/j.pubrev.2024.102488
Wenqing Zhao , Xuerong Lu , Yan Jin , Toni G.L.A. van der Meer

Despite increasing interest and involvement in corporate social advocacy (CSA) among companies, there are growing concerns among public relations scholars and practitioners regarding the undesired outcomes of CSA communication. To advance the knowledge of whether and how CSA communication might contribute to enhancing publics’ support for an organization, a 3 (organizational issue stance: pro-refugee immigration vs. against-refugee immigration vs. open dialogue) x 2 (social media comment civility: civil vs. uncivil) between-subjects online experiment was conducted with a U.S. adult sample (N = 1388). We found when the organization expressed its pro-refugee immigration stance (in contrast to advocating against refugee immigration or calling for open dialogue), greater support toward the organization was intended by participants. Advocating for open dialogue about refugee immigration resulted in undesired effects only when social media user comments following the CSA communication were uncivil, as it led to higher level of conflicted and cynical feelings sequentially, which in turn lowered participants’ intended support for the organization. Political ideology and pre-existing issue stance were key moderators influencing participants’ responses to the organization’s CSA statement. Theoretical and practical implications for public relations scholars and practitioners are further discussed.

尽管公司对企业社会倡导(CSA)的兴趣和参与度越来越高,但公共关系学者和实践者对 CSA 传播的不良结果也越来越担忧。为了进一步了解 CSA 传播是否以及如何有助于提高公众对组织的支持,我们在美国成人样本(N = 1388)中进行了一个 3(组织问题立场:支持难民移民 vs. 反对难民移民 vs. 开放对话)x 2(社交媒体评论文明程度:文明 vs. 不文明)的主体间在线实验。我们发现,当组织表达其支持难民移民的立场时(与倡导反对难民移民或呼吁公开对话形成对比),参与者会对该组织表示更大的支持。只有在 CSA 传播后的社交媒体用户评论不文明时,倡导就难民移民问题进行公开对话才会产生不良影响,因为这会导致更高水平的冲突和愤世嫉俗情绪,进而降低参与者对该组织的预期支持。政治意识形态和预先存在的问题立场是影响参与者对组织 CSA 声明反应的关键调节因素。我们进一步讨论了公共关系学者和实践者的理论和实践意义。
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引用次数: 0
Misinformation or hard to tell? An eye-tracking study to investigate the effects of food crisis misinformation on social media engagement 误传还是难辨?一项眼动追踪研究,探究粮食危机错误信息对社交媒体参与度的影响
IF 4.1 3区 管理学 Q2 BUSINESS Pub Date : 2024-07-12 DOI: 10.1016/j.pubrev.2024.102483
Yen-I. Lee , Di Mu , Ying-Chia Hsu , Bartosz W. Wojdynski , Matt Binford

Visual misinformation about ongoing contaminated food crises poses a significant threat to organizational well-being and public health, particularly when people share incorrect images on social media. Corrective responses and highly credible media sources as effective strategies geared toward combating crisis misinformation. Extending Lewandowsky and colleagues’ (2012) corrective strategies for debunking misinformation, the concept of visual misinformation, cognitive process, and the theory of social sharing of emotion, this study aims to advance research on visual misinformation in public relations and crisis communication. A 2 (image veracity: incorrect vs. true) x 2 (corrective strategy: simple rebuttal vs. simple rebuttal + fact elaboration) x 2 (source credibility: high vs. low) between-subjects eye-tracking experiment was conducted to test the effects of these features on visual attention and intention to share. Additionally, we explored the mediation effects of emotional surprise and perceived crisis severity on sharing posts. Results showed visual cues (e.g., images and sources) and textual cues (e.g., corrective strategies) led to different allocations of visual attention. We found visual attention significantly mediated the effects of combined corrective messages on sharing. Additionally, feeling surprised also significantly mediated the effects of messages with low credible sources on sharing. This study provides insights into advancing crisis communication theory and offers evidence-based recommendations for health organizations and practitioners to better fight against food crisis misinformation.

有关当前受污染食品危机的视觉误导信息对组织福祉和公众健康构成了重大威胁,尤其是当人们在社交媒体上分享错误图片时。纠正对策和高度可信的媒体来源是应对危机误导信息的有效策略。本研究扩展了 Lewandowsky 及其同事(2012 年)揭穿错误信息的纠正策略、视觉错误信息的概念、认知过程和社会情感分享理论,旨在推进公共关系和危机传播中视觉错误信息的研究。我们进行了一个 2(图像真实性:错误 vs. 真实)x 2(纠正策略:简单反驳 vs. 简单反驳 + 事实阐述)x 2(来源可信度:高 vs. 低)的主体间眼动追踪实验,以检验这些特征对视觉注意力和分享意愿的影响。此外,我们还探讨了情感惊喜和感知危机严重性对分享帖子的中介效应。结果显示,视觉线索(如图片和来源)和文本线索(如纠正策略)导致了不同的视觉注意力分配。我们发现,视觉注意力在很大程度上调节了综合纠正信息对分享的影响。此外,惊讶感也能显著调节可信度低的信息对分享的影响。本研究为推进危机传播理论提供了见解,并为卫生机构和从业人员提供了基于证据的建议,以更好地应对食品危机误导。
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引用次数: 0
Multiple pathways to organizational legitimacy: Information visibility, organizational listening, and cross-sector partnerships 获得组织合法性的多种途径:信息可见度、组织倾听和跨部门伙伴关系
IF 4.1 3区 管理学 Q2 BUSINESS Pub Date : 2024-07-10 DOI: 10.1016/j.pubrev.2024.102484
Jiawei Sophia Fu , Rong Wang

Given the critical role of legitimacy in attracting key resources for organizational survival and growth, organizational and strategic communication research has long sought to understand the mechanisms essential in improving organizational legitimacy. Guided by stakeholder research and configurational thinking, we examine three interconnected communication mechanisms for relationship management in organizational legitimation: (a) information visibility, (b) organizational listening, and (c) cross-sector partnerships. Based on survey and archival data from 44 U.S. nonprofit organizations, we employed a fuzzy-set qualitative comparative analysis to identify the pathways to high or low organizational legitimacy. Our results reveal the combinations of these factors can complement or substitute for one another to explain legitimacy. Specifically, high pragmatic legitimacy requires effective listening to stakeholders and collaborating with government agencies. By contrast, in low pragmatic legitimacy, organizations are often hindered by limited capacity for information visibility, ineffective listening to stakeholders, and no collaboration with corporate partners. These results suggest theoretical contributions to stakeholder research in public relations and organizational and strategic communication scholarship, as well as practical implications for improving organizational legitimacy for mission-driven organizations.

鉴于合法性在吸引组织生存和发展所需的关键资源方面发挥着至关重要的作用,组织和战略传播研究长期以来一直致力于了解提高组织合法性的重要机制。在利益相关者研究和构型思维的指导下,我们研究了组织合法性关系管理中三个相互关联的传播机制:(a)信息可见性,(b)组织倾听,以及(c)跨部门伙伴关系。基于对 44 家美国非营利组织的调查和档案数据,我们采用了模糊集定性比较分析法来确定组织合法性高或低的途径。我们的结果表明,这些因素的组合可以相互补充或替代,从而解释合法性。具体来说,高务实合法性要求有效倾听利益相关者的意见并与政府机构合作。与此相反,在低实用主义合法性中,组织往往受到信息可见性能力有限、对利益相关者的倾听无效以及与企业合作伙伴缺乏合作等因素的阻碍。这些结果为公共关系、组织和战略传播学术中的利益相关者研究提供了理论上的贡献,同时也为改善使命驱动型组织的组织合法性提供了实践意义。
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引用次数: 0
Analyzing media valence shifts: The association between a U.S. PR firm's engagement and Kenya's portrayal in U.S. media 分析媒体价值转变:美国公关公司的参与与肯尼亚在美国媒体中的形象之间的关联
IF 4.1 3区 管理学 Q2 BUSINESS Pub Date : 2024-07-09 DOI: 10.1016/j.pubrev.2024.102485
Dane Kiambi , Spiro Kiousis , Phillip Arceneaux

This study examines the association between the engagement of a U.S.-based PR firm by the Kenyan government and subsequent shifts in the tone of news coverage in four major U.S. media outlets. Through quantitative content analysis, the study identifies discernible shifts toward more positive reporting about Kenya during the period of PR firm involvement. By carefully delineating the association between PR engagement and changes in media portrayal without asserting direct causality, this research underscores the significance of strategic PR activities in influencing media narratives. The findings illustrate the intricate dynamics between international public relations practices and media framing, contributing valuable insights into the potential impact of PR efforts on national image cultivation in a global context.

本研究探讨了肯尼亚政府聘请美国公关公司与美国四大媒体新闻报道基调随之变化之间的关联。通过定量内容分析,研究发现在公关公司介入期间,对肯尼亚的报道出现了明显的积极转变。本研究在不断言直接因果关系的情况下,仔细划分了公关参与与媒体描述变化之间的关联,从而强调了战略性公关活动在影响媒体叙述方面的重要性。研究结果表明了国际公共关系实践与媒体框架之间错综复杂的动态关系,有助于深入了解公关活动在全球背景下对国家形象塑造的潜在影响。
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引用次数: 0
Social media in public relations scholarship: A database-based systematic review of published articles from 2015 to 2020 公共关系学术中的社交媒体:基于数据库的 2015 年至 2020 年已发表文章的系统性回顾
IF 4.2 3区 管理学 Q2 BUSINESS Pub Date : 2024-06-11 DOI: 10.1016/j.pubrev.2024.102470
Hui Zhang

This systematic review examined social media research in public relations scholarship in English language between 2015 and 2020 by analyzing 380 articles from 143 journals sampled from multidisciplinary research databases. The analysis focused on research methods, data collection sources, type of social media being studied, use of theoretical frameworks, and differences between PR journals and non-PR journals. Key findings include: (a) PR journals and a few communication journals, which have often been sampled in the existing review studies, contributed to less than half (46.84 %) of the articles included, (b) significant differences between PR journals and non-PR journals in use of survey (X2 (1, N = 380) = 4.33, p = .04), and use of theoretical frameworks (X2 (1, N = 380) = 12.70, p < .001), (c) social media (N = 380, 36.6 %), together with platforms that are off social media but online (N = 380, 37.1 %), was the most frequently used data collection source, and (d) about half (N = 380, 47.2 %) of the articles belonged to the lower level on the extent of theoretical framework use continuum. Implications of these findings for future systematic review studies in public relations are discussed.

本系统性综述通过分析从多学科研究数据库中抽取的 143 种期刊中的 380 篇文章,考察了 2015 年至 2020 年间英语公共关系学术中的社交媒体研究。分析的重点是研究方法、数据收集来源、研究的社交媒体类型、理论框架的使用以及公共关系期刊与非公共关系期刊之间的差异。主要发现包括(a) 在现有的综述研究中,公关期刊和少数传播期刊经常被抽样调查,但这些期刊所收录的文章不到一半(46.84 %);(b) 公关期刊和非公关期刊在使用调查方法(X2 (1, N = 380) = 4.33, p = .04)和使用理论框架(X2 (1, N = 380) = 12.70,p <.001),(c) 社交媒体(N = 380,36.6%)以及非社交媒体但在线的平台(N = 380,37.1%)是最常用的数据收集来源,(d) 大约一半的文章(N = 380,47.2%)属于理论框架使用程度连续体中的较低水平。讨论了这些发现对未来公共关系系统性回顾研究的影响。
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引用次数: 0
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Public Relations Review
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