Public Relations Review最新文献_第5页

Conversational spaces enabling conversational contestation: Making sustainability communication in organizations political (again) 对话空间使对话辩论成为可能：使组织中的可持续性沟通（再次）具有政治性

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-11-01 Epub Date: 2025-07-30 DOI: 10.1016/j.pubrev.2025.102614

Franzisca Weder, Julia Stranzl

Purpose

Political frameworks, regulations and stakeholder expectations guide and evaluate corporations in taking responsibility to mitigate and/or solve climate change related problems. Consequently, organizations increasingly communicate their activities related to ‘sustainable development’ and ‘transformation’ to their stakeholders – often without a deeper communicative manifestation within organizations. With our concept of ‘conversational spaces’ allowing conversational contestation of sustainability as ‘moral compass’, we argue that internal communication plays a key role in problematizing and thus ‘re-politicizing’ sustainability which is needed to cultivate sustainability as a guiding principle of action in organizations and not ‘just’ in their stakeholder-relations.

Approach

In this conceptual paper we, firstly, critically analyze the deficits in contemporary scholarly work dealing with communication of, about and for sustainability. We argue that sustainability is still communicated – and theorized accordingly – with narrow business interests and directed towards external stakeholders, neglecting the transformative power of internal communication which has led to sustainability being used as a master narrative and ‘ideological movement’, detached from internal discourses in organizations about the concrete consequences of the climate crisis or the ‘good life’. Therefore, we secondly discuss the role and potential of spaces for contestational communication within organizations about and, thus, for sustainability.

Originality

The paper introduces a concept to identify and set up conversational spaces where sustainability can be negotiated and debated internally. It also explores the key characteristics of these spaces that lead to contestational, in other words, agonistic and thus ‘political’ sustainability communication in organizations.

Paper classification

Conceptual paper

目的：政治框架、法规和利益相关者期望指导和评估企业在减轻和/或解决气候变化相关问题方面的责任。因此，组织越来越多地将他们与“可持续发展”和“转型”相关的活动传达给他们的利益相关者——通常在组织内部没有更深层次的沟通表现。我们的“对话空间”概念允许可持续性作为“道德指南针”的对话争论，我们认为内部沟通在问题化中起着关键作用，从而“重新政治化”可持续性，这是培养可持续性作为组织行动的指导原则所需要的，而不仅仅是在他们的利益相关者关系中。在这篇概念性论文中，我们首先批判性地分析了当代学术工作中关于可持续性、关于可持续性和可持续性的交流的缺陷。我们认为，可持续发展仍然与狭隘的商业利益联系在一起，并相应地理论化，直接针对外部利益相关者，忽视了内部沟通的变革力量，这种力量导致可持续发展被用作主要叙事和“意识形态运动”，与组织内部关于气候危机或“美好生活”的具体后果的话语分离。因此，我们其次讨论了组织内部关于可持续发展的竞争性交流空间的作用和潜力。本文引入了一个概念来确定和建立可持续性的对话空间，在这里可以进行内部谈判和辩论。它还探讨了这些空间的关键特征，这些特征导致了组织中的竞争，换句话说，是竞争的，因此是“政治的”可持续性沟通。论文分类概念论文

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引用次数: 0

The price of controversy: CEO Twitter activity and stock market performance 争议的代价：CEO推特活动和股市表现

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-11-01 Epub Date: 2025-07-05 DOI: 10.1016/j.pubrev.2025.102606

Tahmina Ahmed , Gregory D. Saxton

This study examines how controversial CEO communication on social media influences stock market outcomes, providing a novel measure of organization-public relationship quality. Drawing on digital public relations and financial economics frameworks, we analyze controversial tweets sent by S&P 500 CEOs from 2009 to 2023. We identify controversial messages through two key indicators: the ratio of replies to retweets and sentiment analysis of public responses. Our findings reveal that controversial CEO tweets lead to immediate declines in firms’ stock market value, with effects amplified for “celebrity” CEOs but partially buffered by high message visibility. These findings extend public relations theory by quantifying the reputational risks of executive social media communication and introducing public relations scholars to a novel, stock market-based framework for measuring both immediate and longer-term impacts of relationship damage.

本研究考察了有争议的CEO在社交媒体上的沟通如何影响股市结果，提供了一种衡量组织-公众关系质量的新方法。利用数字公共关系和金融经济学框架，我们分析了2009年至2023年标准普尔500指数（s&p 500）首席执行官发出的有争议的推文。我们通过两个关键指标来识别有争议的信息：转发回复的比例和公众回应的情绪分析。我们的研究结果表明，有争议的CEO推文导致公司股票市场价值立即下降，对“名人”CEO的影响被放大，但部分被高信息可见性所缓冲。这些发现通过量化高管社交媒体沟通的声誉风险，扩展了公共关系理论，并向公共关系学者介绍了一种新的、基于股票市场的框架，用于衡量关系损害的即时和长期影响。

引用次数: 0

The diversity washing dilemma: When signaling diversity enhances image and credibility – And when it backfires 多样性清洗困境：什么时候表达多样性可以提升形象和可信度——以及什么时候适得其反

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-11-01 Epub Date: 2025-07-11 DOI: 10.1016/j.pubrev.2025.102609

Thomas Koch, Sandra Mechler, Nora Denner

This study examines how different presentations of diversity influence perceptions of a company and whether discrepancies between diversity self-presentation and actual diversity cause backfire effects. Additionally, it explores whether these effects occur only in corporate self-presentation or also in product advertising. Two online experiments were conducted. In Experiment 1, participants viewed a company presenting itself as highly, somewhat, or not diverse, with perceptions measured before and after revealing its actual lack of diversity. Experiment 2 tested whether diversity claims in self-presentation or product advertising influenced perceptions, again measuring responses before and after revealing the company’s true diversity. Results show that presenting a company as diverse enhances its image, credibility, and behavioral intentions, whether through self-presentation or product communication. However, once a lack of diversity is exposed, perceptions of image and credibility decline, along with application and purchase intentions. Interestingly, companies that misleadingly claimed diversity still received higher ratings than those that were honest about their lack of diversity, but their credibility suffered more when the truth was revealed.

本研究考察了多样性的不同表现如何影响公司的认知，以及多样性自我表现与实际多样性之间的差异是否会导致适得其反的效果。此外，它还探讨了这些影响是否只发生在企业自我展示中，还是也发生在产品广告中。进行了两个在线实验。在实验1中，参与者认为一家公司表现出高度、一定程度或不多样化，并在其实际缺乏多样性之前和之后测量他们的看法。实验2测试了自我展示或产品广告中的多样性主张是否会影响人们的认知，再次测量了揭示公司真实多样性之前和之后的反应。结果表明，无论是通过自我展示还是产品沟通，将公司呈现为多元化都能提高其形象、可信度和行为意图。然而，一旦暴露出缺乏多样性，对形象和可信度的认知就会下降，同时应用和购买意愿也会下降。有趣的是，那些误导性地声称多元化的公司仍然比那些诚实地承认自己缺乏多元化的公司获得更高的评级，但当真相被揭露时，它们的可信度受到的影响更大。

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引用次数: 0

Signaling cognitive and moral legitimacy by a voluntary environmental program: Navigating the diffusion-impact paradox 通过自愿环境计划发出认知和道德合法性信号：引导扩散影响悖论

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-11-01 Epub Date: 2025-05-30 DOI: 10.1016/j.pubrev.2025.102593

Bree Hurst , Kim A. Johnston , Rudolf Messner

Organizations implementing voluntary environmental programs need legitimacy tied to both diffusion and impact to realize their aims. However, in balancing the associated cognitive and moral legitimacy, organizations face what has been labeled as a ‘diffusion-impact paradox’. Despite the recognized importance of public relations in building legitimacy, limited attention has been given to how public relations can explicitly help organizations gain legitimacy, as well as how public relations might be used with respect to the ‘diffusion-impact paradox’. This study addresses this gap by examining how public relations can signal legitimacy within the context of a multi-stakeholder voluntary environmental program aimed at reducing food waste, in alignment with SDG 12.3. Through a qualitative analysis of public communication documents from a leading organization in food waste reduction, this study identifies four specific public relations strategies used to signal cognitive legitimacy, and three strategies to signal moral legitimacy. The findings also highlight the reliance on diffusion to achieve impact as a means to navigate the paradox. Theoretically this study contributes to strengthening the contribution of public relations to organizational legitimacy in efforts to address sustainability goals.

实施自愿性环境项目的组织需要合法性与传播和影响相联系，以实现其目标。然而，在平衡相关的认知和道德合法性时，组织面临着被称为“扩散-影响悖论”的问题。尽管人们认识到公共关系在建立合法性方面的重要性，但很少有人关注公共关系如何明确地帮助组织获得合法性，以及如何在“扩散-影响悖论”方面使用公共关系。本研究通过研究公共关系如何在旨在减少食物浪费的多利益相关者自愿环境计划的背景下表明合法性，从而解决了这一差距，符合可持续发展目标12.3。通过对一家减少食物浪费的领先组织的公共传播文件进行定性分析，本研究确定了用于表明认知合法性的四种具体公关策略，以及用于表明道德合法性的三种策略。研究结果还强调，依靠传播来实现影响，是一种应对悖论的手段。从理论上讲，本研究有助于加强公共关系对实现可持续发展目标的组织合法性的贡献。

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引用次数: 0

The ripple effects of leadership's motivating language: Cultivating employee support for corporate social advocacy and organizational trust 领导激励语言的连锁反应：培养员工对企业社会倡导和组织信任的支持

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-11-01 Epub Date: 2025-08-18 DOI: 10.1016/j.pubrev.2025.102615

Yeonsoo Kim , Shana Meganck

This study investigates the ripple effects of leader motivating language on employee support for Corporate Social Advocacy (CSA), drawing upon motivating language theory and social exchange theory. We hypothesize that leaders' utilization of motivating language, comprising direction-giving, empathetic, and meaning-making communication, within overall internal communications cultivates strong employee-organization identification, subsequently leading to increased employee advocative intentions, positive megaphoning (word of mouth) intentions, and organizational trust. A nationwide survey of 474 full-time employees demonstrated that leaders’ motivating language directly influences employee identification and, indirectly through identification, their support for CSA initiatives. Furthermore, motivating language directly impacts advocacy intentions, megaphoning intentions, and trust, suggesting that the overall use of motivating language can transcend its effects beyond employees' immediate work areas, extending into the realm of companies' social initiatives, such as corporate social advocacy.

本研究运用激励语言理论和社会交换理论，探讨了领导者激励语言对员工支持企业社会倡导（CSA）的连锁效应。我们假设，领导者在整体内部沟通中使用激励性语言，包括指导性、移情性和意义创造沟通，培养了强烈的员工-组织认同，随后导致员工倡导意图、积极的扩大化（口口相传）意图和组织信任的增加。一项针对474名全职员工的全国性调查表明，领导者的激励语言直接影响员工认同，并通过认同间接影响员工对CSA计划的支持。此外，激励语言直接影响倡导意图、扩音器意图和信任，这表明激励语言的整体使用可以超越员工直接工作领域的影响，延伸到公司的社会倡议领域，如企业社会倡导。

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引用次数: 0

Organizational diversity and inclusion communications and White employees’ allyship communication: Pathways to motivational cultural intelligence and engagement 组织多样性和包容性沟通与白人员工盟友沟通：激励文化智力和参与的途径

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-11-01 Epub Date: 2025-07-08 DOI: 10.1016/j.pubrev.2025.102604

Feifei Chen , Duli Shi

As organizational diversity and inclusion efforts face increasingly polarized reactions, understanding how majority-group employees respond to organizational diversity and inclusion communications becomes crucial for building effective workplaces. This study develops a framework that examines these employees’ allyship communication through two types: relational allyship communication directly supporting colleagues and structural allyship communication advocating organizational change. Applying primarily signaling theory, we conducted a survey of 551 U.S. White employees to investigate how organizational diversity and inclusion communications influenced these allyship communication types and the subsequent effects on motivational cultural intelligence (CQ) and engagement. Results showed diversity and inclusion communications both positively associated with both allyship communication types. Diversity communication positively influenced motivational CQ both directly and indirectly via relational allyship communication, while inclusion communication only indirectly affected motivational CQ through relational allyship communication. Furthermore, diversity communication showed a negative direct but positive indirect relationship with employee engagement through combined allyship communication, while inclusion communication demonstrated positive direct and indirect relationships through the same mechanism. Findings provide a nuanced understanding of how organizations can engage majority-group employees in diversity and inclusion initiatives through strategic communication.

由于组织多样性和包容性的努力面临着日益两极分化的反应，了解多数群体员工如何回应组织多样性和包容性沟通对于建立有效的工作场所至关重要。本研究构建了一个框架，通过两种类型：直接支持同事的关系型盟友沟通和倡导组织变革的结构性盟友沟通来考察这些员工的盟友沟通。本文主要运用信号理论，对551名美国白人员工进行了调查，探讨组织多样性和包容性沟通如何影响这些盟友沟通类型，以及随后对激励文化智力和敬业度的影响。结果表明，多样性和包容性沟通与两种盟友沟通类型均呈正相关。多样性沟通通过关系盟友沟通直接和间接正向影响动机文商，而包容性沟通仅通过关系盟友沟通间接影响动机文商。此外，多样性沟通与员工敬业度通过联合盟友沟通表现出负向的直接关系和正向的间接关系，而包容性沟通与员工敬业度通过同一机制表现出正向的直接关系和间接关系。研究结果为组织如何通过战略沟通让多数群体员工参与多元化和包容性倡议提供了细致入微的理解。

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引用次数: 0

Networks of neuronormativity: Toward a systemic understanding of marginalization in public relations 神经规范网络：对公共关系中边缘化的系统理解

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-11-01 Epub Date: 2025-07-08 DOI: 10.1016/j.pubrev.2025.102610

Joel Lansing Reed , Astrid M. Villamil , Scott E. Branton II

This study explores how systems of marginalization permeate relationship networks and how the practice of public relations intermediates those systems. Through the analysis of 22 semi-structured interviews with leaders of neurodiversity workforce intermediaries (NWIs), we explore how advocates for neurodivergent employment encounter, uphold, and/or respond to systems of marginalization. The findings suggest that marginalization produced relational tensions within NWIs’ relationship networks that constrained their advocacy efforts. We argue that a critical network approach to public relations reveals how marginalization operates systemically, materializing in both tacit and explicit ways within different facets of relationship networks. We further suggest that the practice of public relations involves intermediation with these systems of marginalization. We conclude by stressing the importance of moving beyond episodic or incidental understandings of marginalization within public relations research to explore the socio-cultural systems that inform and constrain relationships. l

本研究探讨边缘化系统如何渗透到关系网络中，以及公共关系的实践如何在这些系统中起到中介作用。通过对神经多样性劳动力中介机构（NWIs）领导人进行的22次半结构化访谈的分析，我们探讨了神经多样性就业的倡导者如何遭遇、维护和/或应对边缘化系统。研究结果表明，边缘化在新移民的关系网络中产生了关系紧张，限制了他们的倡导努力。我们认为，公共关系的关键网络方法揭示了边缘化是如何系统地运作的，在关系网络的不同方面以隐性和显性的方式具体化。我们进一步建议，公共关系的实践涉及到这些边缘化制度的中介。最后，我们强调了在公共关系研究中超越对边缘化的偶然或偶然理解的重要性，以探索告知和约束关系的社会文化系统。l

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引用次数: 0

Examining public relations practitioners’ perceptions of authentic organizational social responsibility and advocacy communication 考察公关从业者对真正的组织社会责任和倡导沟通的看法

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-11-01 Epub Date: 2025-06-11 DOI: 10.1016/j.pubrev.2025.102603

Drew T. Ashby-King , Olivia Truban , Sun Young Lee

The purpose of the present study was to examine how practitioners understood and sought to enact authentic social responsibility and advocacy communication for their organizations and clients. Although the importance of authentic practices has been widely discussed, much of the research has focused on the external publics’ perceived authenticity of such practices. However, seeking internal perspectives on how practitioners understand authentic communication is critical, as it is the foundation for real authentic communication as well as for perceived authenticity by those outside of an organization. Based on interviews with 20 practitioners, we developed key themes that largely align with the central elements of perceived authenticity: authentic communication involves aligning messages with organizational values, being accountable and taking action on commitments, and transparently communicating the outcomes of initiatives, whether positive or negative. We also suggest these components are interconnected, and thus we offer the cycle of authenticity as a framework to guide practitioners and support organizations as they develop authenticity on the issues that matter to them over time.

本研究的目的是研究从业人员如何理解和寻求制定真正的社会责任和宣传沟通，为他们的组织和客户。虽然真实性实践的重要性已经被广泛讨论，但大部分研究都集中在外部公众对这些实践的感知真实性上。然而，寻求从业者如何理解真实沟通的内部观点是至关重要的，因为它是真实真实沟通的基础，也是组织外部人员感知真实性的基础。基于对20位实践者的访谈，我们开发了与感知真实性的核心要素基本一致的关键主题：真实的沟通包括将信息与组织价值观保持一致，对承诺负责并采取行动，以及透明地沟通倡议的结果，无论是积极的还是消极的。我们还建议这些组成部分是相互关联的，因此我们提供了真实性循环作为一个框架来指导从业者和支持组织，因为他们随着时间的推移在对他们重要的问题上发展真实性。

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引用次数: 0

Practice what you preach, but should you preach what you practice? Dynamic interplays between corporate social responsibility action and communication 实践你所宣扬的，但是你应该宣扬你所实践的吗？企业社会责任行动与沟通之间的动态相互作用

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-11-01 Epub Date: 2025-08-14 DOI: 10.1016/j.pubrev.2025.102617

Whitney Ginder , Sang-Eun Byun , Wi-Suk Kwon

Although corporate social responsibility (CSR) has become a societal and business imperative, strategic and ethical uncertainty remains regarding how best to leverage CSR to enhance stakeholders’ evaluations while minimizing scrutiny. This experimental study (n = 609) investigates the effects of internal CSR actions and external CSR communication on consumer publics’ perceptions and behavioral intentions across three CSR contexts: labor, environment, and LGBTQ+ inclusion. We find that internal CSR actions heighten perceptions of corporate sincerity and commitment to CSR while reducing corporate hypocrisy perceptions. Conversely, external CSR communication increases perceived CSR commitment at the risk of damaging corporate sincerity and arousing hypocrisy perceptions. As supported by the CSR decoupling literature, legitimacy theory, and cognitive dissonance theory, our findings highlight the dynamic interplay between internal CSR action and external CSR communication and its nuanced differences across CSR contexts. Specifically, internal CSR actions without external communication (i.e., CSR-hushing) may backfire by provoking hypocrisy perceptions, subsequently damaging organizational legitimacy. In contrast, external CSR communication without congruent internal actions (i.e., CSR-washing) culminates in stronger hypocrisy perceptions and lower sincerity perceptions compared to staying silent. This misalignment adversely affects stakeholders’ behavioral intentions. Our findings illuminate the CSR marketing and public relations dilemmas that firms face in today’s complex and often contradictory institutional environment. Theoretical and practical implications are discussed.

尽管企业社会责任（CSR）已经成为社会和商业的当务之急，但在如何最好地利用企业社会责任来提高利益相关者的评估，同时最大限度地减少审查方面，战略和道德上的不确定性仍然存在。本实验研究（n = 609）考察了企业内部社会责任行动和外部社会责任沟通在劳动、环境和LGBTQ+ 包容三种社会责任背景下对消费者公众感知和行为意图的影响。研究发现，企业内部的社会责任行为提高了企业对社会责任的诚意和承诺的感知，同时减少了企业对社会责任的虚伪感知。相反，外部企业社会责任传播增加了企业社会责任承诺的感知，但却有破坏企业诚信和引发伪善感知的风险。在企业社会责任解耦理论、合法性理论和认知失调理论的支持下，我们的研究结果强调了企业社会责任内部行动与企业社会责任外部沟通之间的动态相互作用及其在企业社会责任背景下的细微差异。具体而言，没有外部沟通的内部企业社会责任行动（即企业社会责任沉默）可能会引发虚伪的认知，从而破坏组织的合法性，从而适得其反。相反，与保持沉默相比，没有一致的内部行动（即企业社会责任洗涤）的外部企业社会责任传播最终会产生更强的伪善感和更低的真诚感。这种错位会对涉众的行为意图产生不利影响。我们的研究结果阐明了企业在当今复杂且经常相互矛盾的制度环境中所面临的企业社会责任营销和公共关系困境。讨论了理论和实践意义。

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引用次数: 0

A metamodern public relations workflow for the polycrisis: Communication research and planning based on a What If framework 多元危机的元现代公共关系工作流程：基于What If框架的传播研究与规划

IF 3.4 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-11-01 Epub Date: 2025-08-27 DOI: 10.1016/j.pubrev.2025.102619

Ana Adi , Thomas Stoeckle

In a world of intersecting crises—climate, conflict, inequality—public relations finds itself in flux, facing situations without single or obvious solutions. This article proposes a metamodern workflow for public relations, one that embraces uncertainty, pluralism, and relational ethics. Drawing on recent conceptual work, we position generative AI not as a solutionist tool for efficiency, but as a provocation: a mirror of our sociotechnical condition and a medium for speculative, stakeholder-centric practice. The proposed genAI enhanced ‘what if’ workflow replaces deterministic ‘if-then’ logic models with reflective, scenario-based approaches, embedding deliberative temporality, stakeholder co-creation, and ethical humility into communication planning. This shift from managerial instrumentalist to stakeholder-centric thinking reclaims public relations as a site of societal value—not in opposition to organizational strategy, but as its reimagined core. This, we argue, enables public relations practitioners to become curators of complexity and facilitators of communitas: cultivating shared meaning across difference, rather than smoothing it over. Furthermore, we explore how genAI can support—but not substitute—this role, modeling possible futures and mapping divergent stakeholder positions. This metamodern orientation does not resolve paradoxes but inhabits them, oscillating between pragmatism and idealism, structure and fluidity. It critiques the legacy of commercial democracy and managerial instrumentalism while offering an alternative: a relational, reflexive, and socially situated praxis of public relations. This article invites scholars and practitioners to reconceive public relations not as a promotional and persuasive function, but as an anticipatory and co-creative force for public and social value.

在一个危机交织的世界里——气候、冲突、不平等——公共关系发现自己在不断变化，面临着没有单一或明显解决方案的情况。本文提出了一种包含不确定性、多元主义和关系伦理的元现代公共关系工作流程。根据最近的概念性工作，我们将生成式人工智能定位为一种挑衅，而不是一种提高效率的解决方案工具：我们社会技术条件的一面镜子，以及以利益相关者为中心的投机实践的媒介。拟议的基因人工智能增强了“如果”工作流，用反思的、基于场景的方法取代了确定性的“如果-那么”逻辑模型，将慎重的时间性、利益相关者共同创造和道德谦卑嵌入到沟通计划中。这种从管理工具主义到以利益相关者为中心的思维转变，重新确立了公共关系作为社会价值的场所的地位——不是与组织战略相对立，而是作为其重新构想的核心。我们认为，这使公共关系从业者能够成为复杂性的管理者和社区的促进者：培养跨越差异的共享意义，而不是使其平滑化。此外，我们探讨了genAI如何支持（而不是取代）这一角色，建模可能的未来并映射不同的利益相关者立场。这种元现代取向并没有解决矛盾，而是栖居其中，在实用主义与理想主义、结构与流动性之间摇摆。它批判了商业民主和管理工具主义的遗产，同时提供了另一种选择：一种关系的、反思的、社会定位的公共关系实践。本文邀请学者和实践者将公共关系视为一种公共和社会价值的预期和共同创造力量，而不是一种促进和说服功能。

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引用次数: 0