Public Relations Review最新文献_第7页

Fabricating CSR authenticity: The Illusory Truth Effect of CSR communication on social media in the AI era 编造企业社会责任真实性：人工智能时代社会化媒体企业社会责任传播的虚幻真实效应

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-09-01 Epub Date: 2025-05-09 DOI: 10.1016/j.pubrev.2025.102588

Laura Illia , Rafael Ballester-Ripoll , Anika K. Clausen

Corporate Social Responsibility (CSR) communication via social media offers significant opportunities for organizations. Posts by third-party stakeholders allow for critical evaluation of CSR efforts, fostering authenticity through the anonymous, collective sharing of personal experiences. The advent of Large Language Models (LLMs), which facilitate the rapid and cost-effective creation of bot-driven posts, raises concerns about whether an increasing number of fabricated CSR messages could linearly influence an audience’s perception of a company’s CSR authenticity. We base our hypotheses on the Illusory Truth Effect, suggesting that perceived authenticity can increase with exposure to more messages. However, this effect only continues up to a certain tipping point, after which it plateaus. We tested our hypotheses in a study with 480 participants, presenting AI-generated CSR testimonials about Shell to three groups: zero, low, and high exposure. We found a significant increase in perceived CSR authenticity in the low exposure group compared to the zero group, with the effect tapering off in the high exposure group. We conclude that LLMs can effectively replace human-written CSR messages for a fraction of a cent, yet the main strength of LLMs—sheer volume, leading to repeated exposure—is unlikely to become a concern.

通过社交媒体进行企业社会责任（CSR）传播为组织提供了重要的机会。第三方利益相关者的帖子允许对企业社会责任工作进行批判性评估，通过匿名、集体分享个人经验来培养真实性。大型语言模型（llm）的出现，促进了机器人驱动帖子的快速和经济高效的创建，引发了人们的担忧，即越来越多的捏造的企业社会责任信息是否会线性影响受众对公司企业社会责任真实性的看法。我们的假设基于虚幻真相效应，即感知到的真实性会随着接触更多信息而增加。然而，这种影响只会持续到某个临界点，之后就会趋于平稳。我们在480名参与者的研究中测试了我们的假设，将人工智能生成的关于壳牌的企业社会责任证明分为三组：零、低和高。我们发现，与零接触组相比，低接触组感知到的企业社会责任真实性显著增加，而高接触组的影响逐渐减弱。我们得出的结论是，法学硕士可以有效地以不到一美分的价格取代人工撰写的企业社会责任信息，但法学硕士的主要优势——数量庞大，导致重复曝光——不太可能成为一个问题。

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引用次数: 0

Beyond the snapshot: Rethinking crisis communication theories in dynamic crisis situations 快照之外：动态危机情境下危机沟通理论的再思考

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-09-01 Epub Date: 2025-04-30 DOI: 10.1016/j.pubrev.2025.102586

Wouter Jong

Traditional theories of crisis communication are often interpreted in ways that assume responsibility for a crisis is static. In such cases, response strategies are used as a "snapshot" to assess attributed crisis responsibilities under presumed static circumstances, which then define the most appropriate response strategies. This study challenges that notion, arguing that effective crisis responses must actively anticipate and adapt to evolving dynamics in ongoing crises. It explores the dynamics of assigned crisis responsibility through two key dimensions. First, the study addresses the dynamics that occur when perceptions of the cause of a crisis shift as new information becomes available. Second, it delves into the concept of shared responsibility, illustrating that accountability and assigned responsibility for a crisis may be distributed among various stakeholders as the crisis unfolds. Interactions among these stakeholders can change the dynamics by influencing perceived crisis responsibility. The study concludes that understanding these dynamics is crucial for effective crisis management, as they significantly impact stakeholder relations, public perception, and the choice of subsequent intervention strategies.

传统的危机沟通理论通常被解释为认为危机的责任是静态的。在这种情况下，响应策略被用作“快照”，在假定的静态环境下评估归因于危机的责任，然后定义最适当的响应策略。这项研究挑战了这一观念，认为有效的危机应对必须积极预测和适应正在发生的危机中不断变化的动态。它通过两个关键维度探讨分配危机责任的动态。首先，该研究解决了随着新信息的出现，对危机原因的认识发生变化时发生的动态。其次，它深入探讨了共同责任的概念，说明了随着危机的展开，对危机的问责制和分配的责任可能会在不同的利益相关者之间分配。这些利益相关者之间的互动可以通过影响感知到的危机责任来改变动态。研究得出结论，了解这些动态对于有效的危机管理至关重要，因为它们显著影响利益相关者关系、公众认知和后续干预策略的选择。

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引用次数: 0

Reviews in the dark: A netnographic exploration of reviewer networks and the dynamics of online review manipulation 黑暗中的评论：评论网络的网络学探索和在线评论操纵的动态

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-09-01 Epub Date: 2025-04-26 DOI: 10.1016/j.pubrev.2025.102584

Ania Izabela Rynarzewska , Mark J. Pelletier

The aim of this study was to investigate the dynamics of online communities and networks used for recruitment and engagement in online review manipulation. We used netnography to examine how online communities on social media manipulate algorithmic processes, within the constraints of time and quality and despite the threat of censure, for monetary and psychological advantage. Drawing on immersive observations and in-depth interviews with group administrators, we explore how these reviewers constitute a form of passionate public: informal, self-organized actors who perceive their actions as advocacy on behalf of consumers and small businesses. These group administrators, themselves super contributors and opinion leaders in review manipulation networks, not only corroborated previous findings but also provided context for factors leading to covert review manipulation. Moreover, these interviews suggested that reviewers involved in manipulation perceived their actions, like other passionate publics, as beneficial to consumers and businesses. Findings suggest that they engaged in deceptive practices under the guise of contributing to the greater good.

本研究的目的是调查用于招聘和参与在线评论操纵的在线社区和网络的动态。我们使用网络学来研究社交媒体上的在线社区如何在时间和质量的限制下，不顾谴责的威胁，操纵算法过程，以获得金钱和心理上的优势。通过沉浸式观察和对小组管理员的深入访谈，我们探索了这些评论者是如何构成一种充满激情的公众形式的：非正式的、自组织的参与者，他们将自己的行为视为代表消费者和小企业的倡导。这些小组管理员本身就是评论操纵网络中的超级贡献者和意见领袖，他们不仅证实了之前的发现，而且为导致秘密评论操纵的因素提供了背景。此外，这些访谈表明，参与操纵的评论者认为他们的行为，像其他充满激情的公众一样，对消费者和企业有利。调查结果表明，他们在为更大的利益做出贡献的幌子下从事欺骗行为。

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引用次数: 0

Co-orientation on social impact: The role of perspectives 社会影响的共同取向：视角的作用

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-09-01 Epub Date: 2025-05-09 DOI: 10.1016/j.pubrev.2025.102589

Kim A. Johnston, Bree Hurst, Anne B. Lane

Relational and participatory approaches to social impact emphasize the need for organizations and stakeholders to share their perspectives, making these approaches more inclusive and normative for understanding and determining the social impact of organizational decisions and actions. This paper explores the potential of these approaches to reduce perceptual disparities related to social impact by drawing on the concept of co-orientation and perspective-taking. Based on 42 in-depth interviews with internal and external stakeholders of red meat processing organizations, the research identifies three distinct perspectives: personal (I/Me), socially connected (We/Us), and socially distant (They/Them). The findings indicate that personal and socially connected perspectives provide direct insight into individual experiences, thereby facilitating the achievement of co-orientation. In contrast, socially distant perspectives provide impersonal impacts or accounts that reflect others' views on impacts that may not align with the actual experiences of affected stakeholders. While these perspectives are valuable, they can inaccurately reflect broader social impacts. The study highlights the importance of perspective-taking in achieving co-orientation and underscores the need for organizations to engage authentically with diverse stakeholder views to accurately assess and respond to social impacts. This research extends public relations theory by incorporating multiple stakeholder perspectives into co-orientation theory. The findings suggest that organizations should prioritize authentic stakeholder engagement to ensure accurate social impact assessments, thereby enhancing their social license to operate and promoting sustainable and responsible business practices.

社会影响的关系和参与式方法强调组织和利益相关者分享他们的观点的必要性，使这些方法更具包容性和规范性，以理解和确定组织决策和行动的社会影响。本文通过借鉴共同取向和换位思考的概念，探讨了这些方法在减少与社会影响相关的感知差异方面的潜力。基于对红肉加工组织内部和外部利益相关者的42次深度访谈，该研究确定了三种不同的观点：个人（I/Me），社会联系（We/Us）和社会疏远（他们/他们）。研究结果表明，个人和社会联系的观点提供了对个人经历的直接洞察，从而促进了共同取向的实现。相比之下，社会视角提供的是非个人影响或反映他人对影响的看法的描述，可能与受影响利益相关者的实际经验不一致。虽然这些观点很有价值，但它们可能不准确地反映更广泛的社会影响。该研究强调了换位思考在实现共同导向中的重要性，并强调了组织需要真实地参与不同利益相关者的观点，以准确评估和应对社会影响。本研究将多元利益相关者视角纳入共同导向理论，拓展了公共关系理论。研究结果表明，组织应优先考虑真实的利益相关者参与，以确保准确的社会影响评估，从而增强其经营的社会许可证，促进可持续和负责任的商业实践。

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引用次数: 0

Social impact taxonomy: A definitional framework 社会影响分类学：一个定义框架

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-09-01 Epub Date: 2025-05-28 DOI: 10.1016/j.pubrev.2025.102592

Bree Hurst, Kim A. Johnston

The ways in which social impact is conceptualized, assessed, and communicated are essential to supporting communities and fostering a civil society. However, despite the frequent use of the term ‘social impact’ in academia and practice, its definition remains ambiguous. The purpose of this paper, therefore, is to help both scholars and practitioners be clearer on their conceptualization of social impact. To do this, this study conducted a bounded systematic literature review of 701 papers, identifying 135 papers that provided 185 definitions of social impact. Thematic analysis led to the empirical development of a taxonomy for social impact. Theoretically, this study identifies the key attributes of social impact definitions and proposes a definitional framework and taxonomy for clearer articulation of social impact across various contexts. The study provides an empirical starting point for organizations, and in particular, public relations - given it operates at the intersection of organizational activities and their social implications - to be clear on what is meant by social impact, which in turn, should aid in engaging around, measuring, and communicating about their social impact.

对社会影响进行概念化、评估和传达的方式对于支持社区和培育文明社会至关重要。然而，尽管在学术界和实践中经常使用“社会影响”一词，但其定义仍然模糊不清。因此，本文的目的是帮助学者和实践者更清楚地了解他们对社会影响的概念。为此，本研究对701篇论文进行了有限的系统文献综述，确定了135篇论文，提供了185个社会影响的定义。专题分析导致了社会影响分类学的实证发展。从理论上讲，本研究确定了社会影响定义的关键属性，并提出了一个定义框架和分类，以便更清晰地阐明不同背景下的社会影响。该研究为组织提供了一个经验起点，特别是公共关系-鉴于它在组织活动及其社会影响的交叉点上运作-明确社会影响的含义，这反过来应该有助于参与，衡量和沟通他们的社会影响。

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引用次数: 0

The internal communication paradox: Balancing digital convenience with face-to-face satisfaction 内部沟通悖论：平衡数字便利与面对面的满意度

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-09-01 Epub Date: 2025-05-02 DOI: 10.1016/j.pubrev.2025.102587

Ana Tkalac Verčič , Dejan Verčič

The digital transformation in the workplace means that an increasing proportion of interactions among employees and between employees and management that historically occurred face-to-face are being conducted on-line. While this transformation may bring advantages of convenience, it may also dampen employee satisfaction with internal communication. The present study investigates how strongly digital and face-to-face interactions influence such satisfaction, and how employee attitudes towards digital technology modulate that influence. Data were collected from 104 employees at a large telecommunications company during five consecutive workdays using the diary method. Participants recorded the frequency and quality of their digital and face-to-face interactions, their levels of internal communication satisfaction, and their attitudes towards digital technology. Data were analyzed within the framework of the Media Affordances Perspective, Media Richness Theory, and Unified Theory of Acceptance and Use of Technology. In our sample, higher frequency of communication through individual face-to-face interaction was associated with significantly greater employee satisfaction with internal communication, whereas frequency of communication through group in-person meetings, telephone calls, emails, video calls or instant messaging did not significantly affect satisfaction. Attitudes towards digital technology did not moderate the relationship between frequency of digital or face-to-face communication and satisfaction. These findings underscore the importance of in-person interactions for employee satisfaction even as companies rely increasingly on digital communication channels. Organizations should balance the requirements of digital transformation against employee needs for face-to-face interactions to create and maintain engagement and satisfaction.

工作场所的数字化转型意味着员工之间以及员工与管理层之间越来越多的面对面互动正在在线进行。这种转变可能带来便利的好处，但也可能降低员工对内部沟通的满意度。本研究调查了数字和面对面互动对这种满意度的影响程度，以及员工对数字技术的态度如何调节这种影响。使用日记法对一家大型电信公司的104名员工进行了连续5个工作日的数据收集。参与者记录了他们的数字和面对面互动的频率和质量，他们的内部沟通满意度，以及他们对数字技术的态度。在媒介可视性视角、媒介丰富性理论和技术接受与使用统一理论的框架下对数据进行分析。在我们的样本中，通过个人面对面互动进行的沟通频率越高，员工对内部沟通的满意度就越高，而通过小组面对面会议、电话、电子邮件、视频通话或即时消息进行的沟通频率对满意度没有显著影响。对数字技术的态度并没有调节数字或面对面交流频率与满意度之间的关系。这些发现强调了面对面互动对员工满意度的重要性，即使公司越来越依赖数字沟通渠道。组织应该平衡数字化转型的需求和员工面对面互动的需求，以创造和保持敬业度和满意度。

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引用次数: 0

Offensiveness and virtuousness of a sports crisis: Identity, SCCT, and social assessment 体育危机的攻击性和良性：身份、SCCT和社会评价

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-09-01 Epub Date: 2025-05-22 DOI: 10.1016/j.pubrev.2025.102581

Tyler G. Page , Anita Atwell Seate , Allison P. Chatham , Jungkyu Rhys Lim , Duli Shi , Lingyan Ma , Romy RW

Offensiveness and virtuousness have been identified as strong predictors of post-crisis reputation in an experiment regarding a fictional organization. This study identifies how these variables reflect the types of information processing identified in the social assessment literature. Further, this study assesses the influence of virtuousness and offensiveness in a crisis facing real-world organizations with which participants have pre-existing connections. Using an experiment with 574 participants recruited from Amazon’s Mechanical Turk, the experiment examines a cheating crisis engulfing an NFL team. Utilizing the sports crisis communication literature, this research assesses the effects of SCCT’s prescribed responses and identity on reputation. Results show that identity directly influences offensiveness, virtuousness, and reputation, and has indirect effects on post-crisis reputation via the intervening variables, as proposed by REMREP. Connections between REMREP and the social assessment literature are identified and discussed.

在一项关于虚构组织的实验中，攻击性和美德被确定为危机后声誉的有力预测因素。本研究确定了这些变量如何反映社会评估文献中识别的信息处理类型。此外，本研究评估了美德和攻击性在面对现实世界组织危机时的影响，参与者与这些组织有预先存在的联系。该实验从亚马逊的土耳其机器人中招募了574名参与者，研究了一场席卷NFL球队的作弊危机。利用体育危机传播文献，本研究评估了SCCT的规定反应和身份对声誉的影响。结果表明，认同直接影响攻击性、美德和声誉，并通过干预变量间接影响危机后声誉。对REMREP与社会评估文献之间的联系进行了识别和讨论。

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引用次数: 0

How organizational shared purpose and communication enhance the good health and wellbeing in ageing societies: Toward a typology of public relations’ role in the SDGs 组织共同目标和沟通如何增强老龄化社会的健康和福祉：走向公共关系在可持续发展目标中的作用类型

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-09-01 Epub Date: 2025-04-25 DOI: 10.1016/j.pubrev.2025.102568

Flora Hung-Baesecke , Regina Chen , Maureen Taylor

This article reports the results of in-depth interviews on how an organisation involves SDGs for developing organizational purpose that directs the organization’s operations. It explores the role of public relations in the process in engaging and communicating WITH the organization’s stakeholders in establishing a shared purpose for improving social issues. We studied a New Zealand-based retirement village and rest home operator with New Zealand and Australia villages. The literature and 20 interviews suggest a typology of public relations roles in helping organizations and networks accomplish the SDGs via the fulfillment of shared purpose.

本文报告了对一个组织如何参与可持续发展目标以发展指导组织运营的组织目标的深入访谈结果。它探讨了公共关系在与组织利益相关者接触和沟通的过程中的作用，以建立改善社会问题的共同目标。我们研究了新西兰和澳大利亚的一个退休村和疗养院运营商。文献和20次访谈表明，在帮助组织和网络通过实现共同目标来实现可持续发展目标方面，公共关系角色的类型。

引用次数: 0

Revisiting PR professionalism and ethics in the generative AI era through PR practitioners’ insights 通过公关从业者的洞察，重新审视生成式人工智能时代的公关专业与伦理

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-09-01 Epub Date: 2025-04-26 DOI: 10.1016/j.pubrev.2025.102582

Chuqing Dong, Morgan van den Berg

Recent breakthroughs in artificial intelligence (AI) continue to redefine strategic communication practices, provoking serious consideration for ethical implications, guidelines, and contextualizing areas of integration. Based on interviews with 21 PR professionals, this study examined perspectives on AI, particularly Generative AI (GAI), in PR practices and related ethical implications. Results highlight key benefits and commonly shared challenges of GAI use in PR practices. Additionally, the study reveals various ethical concerns identified by professionals in GAI use and the moral values held by professionals in guiding their ethical GAI use. This study contributes to an ongoing discussion on developing PR ethics theories pertinent to professionals that address PR practitioners’ timely ethical concerns around GAI. Practically, this study helps PR scholars and educators understand how professionals navigate rapidly advancing GAI technologies while maintaining high ethical standards and social responsibility.

人工智能（AI）的最新突破继续重新定义战略沟通实践，引发了对伦理影响、指导方针和整合领域背景的认真考虑。基于对21位公关专业人士的采访，本研究考察了人工智能在公关实践中的观点，特别是生成式人工智能（GAI），以及相关的伦理含义。结果突出了在PR实践中使用GAI的主要好处和共同的挑战。此外，该研究揭示了专业人员在GAI使用中确定的各种伦理问题，以及专业人员在指导其道德GAI使用时所持有的道德价值观。这项研究有助于正在进行的关于发展公关伦理理论的讨论，这些理论与专业人士有关，解决公关从业者对GAI的及时道德关切。实际上，这项研究有助于公关学者和教育工作者了解专业人士如何在保持高道德标准和社会责任的同时，应对快速发展的GAI技术。

引用次数: 0

Fast fashion's environmental CSR through NGO collaboration: The impact of collaboration level and environmental focus on CSR authenticity and consumer responses NGO合作下的快时尚环境企业社会责任：合作水平和环境关注对企业社会责任真实性和消费者反应的影响

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-09-01 Epub Date: 2025-04-30 DOI: 10.1016/j.pubrev.2025.102585

Yeonsoo Kim , Yara Acaf , Jeewon Kim

The fast-fashion industry faces skepticism and accusations of greenwashing regarding its environmental CSR initiatives. This study investigated how strategic collaboration with environmental NGOs could enhance the perceived authenticity of these efforts and lead to positive CSR outcomes. The impact of two factors was examined: the level of collaboration (high vs. low) and the specific focus of environmental CSR initiatives (industry-specific vs. general), on perceived CSR authenticity and related outcomes (i.e., company-consumer identification, supportive communication intentions, and purchase intentions). A 2 × 2 online experiment with real consumer samples was conducted. The findings revealed that high levels of collaboration significantly enhanced perceived CSR authenticity and fostered positive outcomes. While the choice of environmental focus alone did not have a significant impact, combining an industry-specific focus with high collaboration maximized perceived authenticity, leading to the most favorable outcomes. CSR authenticity was crucial in driving these key outcomes. The theoretical and practical implications of these findings were discussed.

快时尚产业因其环保企业社会责任倡议而面临质疑和洗绿指控。本研究探讨了与环保非政府组织的战略合作如何提高这些努力的感知真实性，并产生积极的企业社会责任成果。考察了两个因素的影响：协作水平（高与低）和环境企业社会责任举措的具体焦点（行业特定与一般），对感知的企业社会责任真实性和相关结果（即公司-消费者认同、支持性沟通意愿和购买意愿）的影响。采用真实消费者样本进行2 × 2在线实验。研究结果显示，高水平的合作显著提高了企业社会责任真实性的感知，并促进了积极的结果。虽然环境焦点的选择本身不会产生显著影响，但将特定行业的焦点与高度协作相结合可以最大化感知真实性，从而产生最有利的结果。企业社会责任的真实性是推动这些关键成果的关键。讨论了这些发现的理论和实践意义。

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引用次数: 0