Public Relations Review最新文献_第10页

Leveraging AI in CSR: How social-oriented chatbots influence Chinese consumers’ supportive actions via dialogic communication 在企业社会责任中利用人工智能：面向社交的聊天机器人如何通过对话沟通影响中国消费者的支持行为

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-03-01 Epub Date: 2025-02-07 DOI: 10.1016/j.pubrev.2025.102541

Yangzhi (Nicole) Jiang , Yang Cheng , Yuan Wang

The use of artificially intelligent (AI) chatbots in the Chinese market is increasing along with corporate social responsibility (CSR). We surveyed 606 Chinese consumers to examine how a company’s chatbot can contribute to CSR dialogues by enhancing users’ perceptions of chatbot listening and shared meaning creation. The findings revealed that Chinese consumers appreciate the use of AI-enabled chatbots in CSR conversations, particularly if the chatbot has a social-oriented communication style. This communication style helps shape shared meaning of CSR and enhances consumers’ perceptions of a chatbot’s ability to listen. Furthermore, the communication style facilitates consumers’ willingness to engage in CSR dialogues, provide support, and recommend the business to others (supportive intent). In addition, we found that perceived chatbot listening and shared CSR meaning partially mediate the positive link between the social-oriented communication style and users’ supportive intent. Trust in the chatbot played a moderating role in the indirect effect of chatbot communication style (social-oriented) on supportive intent through perceived shared meaning. This effect increased with consumers’ trust in the chatbot’s competence and communication integrity. The theoretical and practical implications of these findings are also discussed.

人工智能（AI）聊天机器人在中国市场的使用随着企业社会责任（CSR）的增加而增加。我们调查了606名中国消费者，以研究公司的聊天机器人如何通过增强用户对聊天机器人倾听和共享意义创造的认知来促进企业社会责任对话。调查结果显示，中国消费者喜欢在企业社会责任对话中使用人工智能聊天机器人，特别是如果聊天机器人具有社交导向的沟通风格。这种沟通方式有助于塑造企业社会责任的共同意义，并增强消费者对聊天机器人倾听能力的认知。此外，这种沟通方式促进了消费者参与CSR对话、提供支持和向他人推荐企业的意愿（支持意图）。此外，我们发现感知到的聊天机器人倾听和共享的企业社会责任意义部分调解了面向社交的沟通方式与用户支持意图之间的积极联系。聊天机器人的信任在聊天机器人沟通方式（社交导向）通过感知共享意义对支持意图的间接影响中起调节作用。这种效应随着消费者对聊天机器人的能力和沟通完整性的信任而增强。本文还讨论了这些发现的理论和实践意义。

{"title":"Leveraging AI in CSR: How social-oriented chatbots influence Chinese consumers’ supportive actions via dialogic communication","authors":"Yangzhi (Nicole) Jiang , Yang Cheng , Yuan Wang","doi":"10.1016/j.pubrev.2025.102541","DOIUrl":"10.1016/j.pubrev.2025.102541","url":null,"abstract":"<div><div>The use of artificially intelligent (AI) chatbots in the Chinese market is increasing along with corporate social responsibility (CSR). We surveyed 606 Chinese consumers to examine how a company’s chatbot can contribute to CSR dialogues by enhancing users’ perceptions of chatbot listening and shared meaning creation. The findings revealed that Chinese consumers appreciate the use of AI-enabled chatbots in CSR conversations, particularly if the chatbot has a social-oriented communication style. This communication style helps shape shared meaning of CSR and enhances consumers’ perceptions of a chatbot’s ability to listen. Furthermore, the communication style facilitates consumers’ willingness to engage in CSR dialogues, provide support, and recommend the business to others (supportive intent). In addition, we found that perceived chatbot listening and shared CSR meaning partially mediate the positive link between the social-oriented communication style and users’ supportive intent. Trust in the chatbot played a moderating role in the indirect effect of chatbot communication style (social-oriented) on supportive intent through perceived shared meaning. This effect increased with consumers’ trust in the chatbot’s competence and communication integrity. The theoretical and practical implications of these findings are also discussed.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102541"},"PeriodicalIF":4.1,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143348890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

You asked, we listened: Examining accountability through actions and listening in corporate social advocacy 你问，我们听：通过企业社会倡导的行动和倾听来审视问责制

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-03-01 Epub Date: 2025-01-02 DOI: 10.1016/j.pubrev.2024.102536

Barbara Miller Gaither , Seoyeon Kim , Lucinda L. Austin

The purpose of this study was to examine corporate social advocacy (CSA) through the lens of stakeholder theory to explore how different CSA strategies may impact perceptions of accountability and stakeholder outcomes. A 2 (demonstrable action: present v. absent) x 2 (organizational listening: present v. absent) experiment was conducted with a nationally representative sample of 636 U.S. adults. Results revealed that both demonstrable action and organizational listening had positive effects on CSA accountability (i.e., perceived intent and perceived transparency), and these measures of accountability led to positive attitudes and supportive intentions toward the company. The findings provide guidelines for how CSA can effectively demonstrate accountability to stakeholders – to move beyond talking-the-talk to actually being seen as walking-the-walk in regard to engagement on social-political issues.

本研究的目的是通过利益相关者理论的视角来考察企业社会倡导（CSA），探讨不同的CSA策略如何影响问责制和利益相关者结果的感知。一个2（可证明的行动：出席与缺席）x 2（组织倾听：出席与缺席）的实验在636个具有全国代表性的样本 U.S.中进行成年人。结果显示，可证明的行动和组织倾听都对CSA问责（即感知意图和感知透明度）有积极的影响，这些问责措施导致了对公司的积极态度和支持意图。研究结果为CSA如何有效地向利益相关者展示责任提供了指导方针——在参与社会政治问题方面，从空谈变为实际行动。

引用次数: 0

From celebrity advocacy to fandom advocacy: Harness the power of participatory fandom culture 从名人倡导到粉丝倡导：利用参与式粉丝文化的力量

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-03-01 Epub Date: 2025-01-16 DOI: 10.1016/j.pubrev.2024.102538

Baobao Song , Minhee Choi

Drawing from social interdependence theory, self-categorization theory (SCT), and normative social influence, this study explores how nonprofit organizations can harness celebrity fandoms to drive the influence of celebrity endorsements. A survey was conducted based on the collaboration between the famous South Korean band BTS and the United Nations (UN) in sustainability communication. The results emphasize a link between fans' perceptions of participatory fandom culture and their willingness to engage in advocacy behaviors related to issues championed by celebrities. These perceptions are influenced by social interdependence among fans and the celebrity, prevailing fandom norms, and individual identification with the fandom. Nonprofit organizations can amplify advocacy efforts by strategically partnering with celebrities with interdependent and participatory fan bases. Customizing communication campaigns to fan communities' interests and norms can enhance effectiveness. This study also provides insights for fandom managers aiming to build robust fan communities. The study contributes to the discourse on public relations and the impact of passionate publics on nonprofit communications. It marks one of the initial attempts to quantify the influence of participatory fandom culture.

本研究从社会相互依赖理论、自我分类理论（SCT）和规范性社会影响理论出发，探讨了非营利组织如何利用名人粉丝来推动名人代言的影响力。以韩国著名组合防弹少年团（BTS）和联合国（UN）在可持续传播方面的合作为基础，进行了调查。研究结果强调了粉丝对参与式粉丝文化的看法与他们参与与名人所倡导的问题相关的倡导行为的意愿之间的联系。这些看法受到粉丝与名人之间的社会相互依赖、流行的粉丝圈规范以及个人对粉丝圈的认同的影响。非营利组织可以通过与具有相互依赖和参与粉丝基础的名人进行战略合作来扩大宣传力度。根据粉丝群体的兴趣和规范定制传播活动可以提高有效性。这项研究也为旨在建立强大粉丝社区的粉丝管理人员提供了见解。该研究有助于公共关系和激情公众对非营利传播的影响的论述。这是量化参与式粉丝文化影响的初步尝试之一。

{"title":"From celebrity advocacy to fandom advocacy: Harness the power of participatory fandom culture","authors":"Baobao Song , Minhee Choi","doi":"10.1016/j.pubrev.2024.102538","DOIUrl":"10.1016/j.pubrev.2024.102538","url":null,"abstract":"<div><div>Drawing from social interdependence theory, self-categorization theory (SCT), and normative social influence, this study explores how nonprofit organizations can harness celebrity fandoms to drive the influence of celebrity endorsements. A survey was conducted based on the collaboration between the famous South Korean band BTS and the United Nations (UN) in sustainability communication. The results emphasize a link between fans' perceptions of participatory fandom culture and their willingness to engage in advocacy behaviors related to issues championed by celebrities. These perceptions are influenced by social interdependence among fans and the celebrity, prevailing fandom norms, and individual identification with the fandom. Nonprofit organizations can amplify advocacy efforts by strategically partnering with celebrities with interdependent and participatory fan bases. Customizing communication campaigns to fan communities' interests and norms can enhance effectiveness. This study also provides insights for fandom managers aiming to build robust fan communities. The study contributes to the discourse on public relations and the impact of passionate publics on nonprofit communications. It marks one of the initial attempts to quantify the influence of participatory fandom culture.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102538"},"PeriodicalIF":4.1,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143100670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Different shades of green deception. Greenwashing’s adverse effects on corporate image and credibility 不同色调的绿色欺骗。绿色清洗对企业形象和信誉的不利影响

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-03-01 Epub Date: 2024-11-22 DOI: 10.1016/j.pubrev.2024.102521

Thomas Koch, Nora Denner

Climate change poses one of today’s greatest challenges, compelling organizations to adopt sustainable practices, which are frequently communicated to bolster their image and credibility. However, some organizations tend to exaggerate their green commitment, resulting in a perceived disparity between their environmental claims and actions, which is commonly referred to as greenwashing. This study examines the impact of different levels of greenwashing on corporate image and credibility. Through a 4×2 between-subjects experiment, participants were exposed to a publishing company’s promise to use 90 % recycled paper, followed by the revelation that the actual amount of recycled paper used was either 90 %, 86 %, 54 %, or 23 %. Additionally, the pre-image of the company was manipulated by portraying it as either a popular or an unpopular employer. Results indicate that even small discrepancies lead to a decrease in image perception and credibility, with motivated reasoning and expectation violation mediating these effects. However, these effects were not influenced by a positive or negative pre-image of the company. Overall, this research highlights the importance of honest and transparent communication of CSR activities.

气候变化是当今最大的挑战之一，迫使各组织采取可持续的做法，并经常进行宣传，以提高其形象和信誉。然而，一些组织往往夸大其绿色承诺，导致人们认为其环保主张与行动之间存在差距，这就是通常所说的 "洗绿"。本研究探讨了不同程度的 "洗绿 "行为对企业形象和信誉的影响。通过一个 4×2 的主体间实验，让参与者看到一家出版公司承诺使用 90% 的再生纸，然后揭示实际使用的再生纸量是 90%、86%、54% 或 23%。此外，通过将该公司描绘成受欢迎或不受欢迎的雇主，对该公司的前期形象进行了操纵。结果表明，即使是很小的差异也会导致形象感知和可信度的下降，而动机推理和期望违背则是这些效应的中介。然而，这些影响并不受公司正面或负面预设形象的影响。总之，这项研究强调了企业社会责任活动诚实透明沟通的重要性。

{"title":"Different shades of green deception. Greenwashing’s adverse effects on corporate image and credibility","authors":"Thomas Koch, Nora Denner","doi":"10.1016/j.pubrev.2024.102521","DOIUrl":"10.1016/j.pubrev.2024.102521","url":null,"abstract":"<div><div>Climate change poses one of today’s greatest challenges, compelling organizations to adopt sustainable practices, which are frequently communicated to bolster their image and credibility. However, some organizations tend to exaggerate their green commitment, resulting in a perceived disparity between their environmental claims and actions, which is commonly referred to as greenwashing. This study examines the impact of different levels of greenwashing on corporate image and credibility. Through a 4×2 between-subjects experiment, participants were exposed to a publishing company’s promise to use 90 % recycled paper, followed by the revelation that the actual amount of recycled paper used was either 90 %, 86 %, 54 %, or 23 %. Additionally, the pre-image of the company was manipulated by portraying it as either a popular or an unpopular employer. Results indicate that even small discrepancies lead to a decrease in image perception and credibility, with motivated reasoning and expectation violation mediating these effects. However, these effects were not influenced by a positive or negative pre-image of the company. Overall, this research highlights the importance of honest and transparent communication of CSR activities.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102521"},"PeriodicalIF":4.1,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142705361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A social influence perspective toward employee-organization relationships: The role of relationship norms in employee peer networks 员工-组织关系的社会影响视角：关系规范在员工同伴网络中的作用

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-03-01 Epub Date: 2024-12-05 DOI: 10.1016/j.pubrev.2024.102531

Yan Qu , Cen April Yue , Katie Haejung Kim , Alvin Zhou

Employee-organization relationships (EORs) have been widely examined in the scholarship of internal public relations. While previous research has focused on organizational- and leadership-level factors that shape EORs, the influence of employees’ peer networks has not received much attention. Drawing from a social influence perspective, this study examines EORs as a product of normative influence within employees’ instrument and friendship networks—those networks composed of coworkers with whom employees share information or advice and those they consider friends. An egocentric online survey was conducted to examine the effects of EOR norms on employees’ EOR perceptions and how such normative influence is moderated by structural network characteristics (i.e., network size, relationship closeness, and network density). We found that employees’ EOR perceptions were highly consistent with the EORs of their instrument and friendship ties across all dimensions. Moreover, network size and relationship closeness were directly and positively associated with certain dimensions of EORs. Relationship closeness also played a moderator role for some dimensions of EOR. Our research findings suggest the importance of organizations creating a positive relationship environment and dynamics among employees.

员工-组织关系（EORs）在内部公共关系研究中得到了广泛的研究。虽然以前的研究集中在组织和领导层面的因素，塑造EORs，员工的同伴网络的影响并没有得到太多的关注。从社会影响的角度出发，本研究将EORs视为员工工具和友谊网络（由员工分享信息或建议的同事和他们认为是朋友的同事组成的网络）中规范影响的产物。通过一项以自我为中心的在线调查，研究了提高采收率规范对员工提高采收率感知的影响，以及这种规范影响如何被结构网络特征（即网络规模、关系亲密度和网络密度）所调节。我们发现员工的EOR感知与他们的工具和友谊关系的EOR在所有维度上都高度一致。此外，网络规模和关系亲密程度与eor的某些维度直接正相关。关系亲密度对提高采收率的某些维度也起调节作用。我们的研究结果表明，组织在员工之间创造一个积极的关系环境和动态的重要性。

{"title":"A social influence perspective toward employee-organization relationships: The role of relationship norms in employee peer networks","authors":"Yan Qu , Cen April Yue , Katie Haejung Kim , Alvin Zhou","doi":"10.1016/j.pubrev.2024.102531","DOIUrl":"10.1016/j.pubrev.2024.102531","url":null,"abstract":"<div><div>Employee-organization relationships (EORs) have been widely examined in the scholarship of internal public relations. While previous research has focused on organizational- and leadership-level factors that shape EORs, the influence of employees’ peer networks has not received much attention. Drawing from a social influence perspective, this study examines EORs as a product of normative influence within employees’ instrument and friendship networks—those networks composed of coworkers with whom employees share information or advice and those they consider friends. An egocentric online survey was conducted to examine the effects of EOR norms on employees’ EOR perceptions and how such normative influence is moderated by structural network characteristics (i.e., network size, relationship closeness, and network density). We found that employees’ EOR perceptions were highly consistent with the EORs of their instrument and friendship ties across all dimensions. Moreover, network size and relationship closeness were directly and positively associated with certain dimensions of EORs. Relationship closeness also played a moderator role for some dimensions of EOR. Our research findings suggest the importance of organizations creating a positive relationship environment and dynamics among employees.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102531"},"PeriodicalIF":4.1,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143100333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

When public relations ethics clash with reality: How PR professionals negotiate “brown envelope” practices in interactions with journalists 当公共关系伦理与现实发生冲突：公关专业人员如何在与记者的互动中谈判“棕色信封”实践

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-03-01 Epub Date: 2024-12-19 DOI: 10.1016/j.pubrev.2024.102534

Oluseyi Adegbola , Olushola Aromona , Adeola Abdulateef Elega

“Brown envelope journalism”, a practice that involves the exchange of cash gifts for positive coverage, has received considerable scholarly attention and is viewed as a challenge to journalistic objectivity. Yet, limited research has examined the challenge this presents to public relations professionals in their interactions with journalists. This study examines how public relations professionals in Nigeria view brown envelope practices and navigate journalists’ requests or expectations of cash gifts. Using in-depth interviews with selected practitioners, we found that public relations professionals view brown envelope practices primarily as an economic issue, but also acknowledge the cultural and ethical components. Further, practitioners report using different strategies including profiteering-exploiting, reframing, or proactive relationship building. Findings highlight the importance of nuance and context in assessing practices bordering on ethics, as well as relationship management as key to sustainable ethical practice.

“棕色信封新闻”，一种涉及交换现金礼物以获得正面报道的做法，已经受到了相当多的学术关注，并被视为对新闻客观性的挑战。然而，有限的研究调查了这给公关专业人员与记者互动带来的挑战。本研究考察了尼日利亚的公共关系专业人士如何看待棕色信封做法，以及如何应对记者对现金礼物的要求或期望。通过对选定的从业人员进行深入访谈，我们发现公共关系专业人员将棕色信封实践主要视为一个经济问题，但也承认其文化和道德因素。此外，从业者报告使用不同的策略，包括牟取暴利、重构或积极的关系建立。研究结果强调了细微差别和背景在评估道德实践方面的重要性，以及关系管理作为可持续道德实践的关键。

{"title":"When public relations ethics clash with reality: How PR professionals negotiate “brown envelope” practices in interactions with journalists","authors":"Oluseyi Adegbola , Olushola Aromona , Adeola Abdulateef Elega","doi":"10.1016/j.pubrev.2024.102534","DOIUrl":"10.1016/j.pubrev.2024.102534","url":null,"abstract":"<div><div>“Brown envelope journalism”, a practice that involves the exchange of cash gifts for positive coverage, has received considerable scholarly attention and is viewed as a challenge to journalistic objectivity. Yet, limited research has examined the challenge this presents to public relations professionals in their interactions with journalists. This study examines how public relations professionals in Nigeria view brown envelope practices and navigate journalists’ requests or expectations of cash gifts. Using in-depth interviews with selected practitioners, we found that public relations professionals view brown envelope practices primarily as an economic issue, but also acknowledge the cultural and ethical components. Further, practitioners report using different strategies including profiteering-exploiting, reframing, or proactive relationship building. Findings highlight the importance of nuance and context in assessing practices bordering on ethics, as well as relationship management as key to sustainable ethical practice.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102534"},"PeriodicalIF":4.1,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143100666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Examining message framing in a higher education crisis: A qualitative analysis of organizational perspectives and media portrayals 审视高等教育危机中的信息框架：对组织视角和媒体描述的定性分析

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-03-01 Epub Date: 2024-12-24 DOI: 10.1016/j.pubrev.2024.102533

Nell C. Huang-Horowitz , Andrea M. Smith

On January 22, 2024, all 23 California State University (CSU) campuses participated in the largest higher education labor strike in U.S. history. Shortly after news outlets learned of a planned strike, coverage of the strike and ongoing negotiations between the California Faculty Association (CFA) union and CSU management rapidly intensified. This study aimed to analyze the message framing of two opposing organizations representing higher education interests and investigate whether their framing influenced how the news media portrayed the crisis. We employed thematic analysis to examine three sources of information published before, during, and after the strike from June 1, 2023, to February 29, 2024: CSU press releases and direct communication to faculty; CFA press releases and direct communication to members; and national news coverage of the strike. Through iterative coding and theme development, we identified key frames used by the organizations and the media. From our analysis of the CSU and CFA communication, competing frames emerged around three overarching categories: (1) framing of the self, (2) framing of the other, and (3) framing of the situation. Three media frames also emerged from the news coverage: (1) disruptions for students, (2) student support for faculty, and (3) contextualization of the crisis. We discuss the implications of these findings for the theory and practice of message framing.

2024年1月22日，加州州立大学（CSU）全部23个校区参加了美国历史上最大规模的高等教育罢工。在新闻媒体得知罢工计划后不久，对罢工和加州教师协会（CFA）工会与CSU管理层之间正在进行的谈判的报道迅速加剧。本研究旨在分析代表高等教育利益的两个对立组织的信息框架，并调查他们的框架是否影响了新闻媒体对危机的描述。我们采用主题分析的方法来研究2023年6月1日至2024年2月29日罢工之前、期间和之后发布的三个信息来源：科罗拉多州立大学的新闻稿和与教师的直接沟通；CFA新闻稿和与会员的直接沟通；以及全国新闻对这次罢工的报道。通过迭代编码和主题开发，我们确定了组织和媒体使用的关键框架。从我们对CSU和CFA交流的分析来看，竞争框架围绕三个主要类别出现：(1)自我框架，(2)他人框架，(3)情境框架。从新闻报道中也出现了三种媒体框架：(1)对学生的干扰，(2)学生对教师的支持，(3)危机的背景化。我们讨论了这些发现对信息框架理论和实践的影响。

{"title":"Examining message framing in a higher education crisis: A qualitative analysis of organizational perspectives and media portrayals","authors":"Nell C. Huang-Horowitz , Andrea M. Smith","doi":"10.1016/j.pubrev.2024.102533","DOIUrl":"10.1016/j.pubrev.2024.102533","url":null,"abstract":"<div><div>On January 22, 2024, all 23 California State University (CSU) campuses participated in the largest higher education labor strike in U.S. history. Shortly after news outlets learned of a planned strike, coverage of the strike and ongoing negotiations between the California Faculty Association (CFA) union and CSU management rapidly intensified. This study aimed to analyze the message framing of two opposing organizations representing higher education interests and investigate whether their framing influenced how the news media portrayed the crisis. We employed thematic analysis to examine three sources of information published before, during, and after the strike from June 1, 2023, to February 29, 2024: CSU press releases and direct communication to faculty; CFA press releases and direct communication to members; and national news coverage of the strike. Through iterative coding and theme development, we identified key frames used by the organizations and the media. From our analysis of the CSU and CFA communication, competing frames emerged around three overarching categories: (1) framing of the self, (2) framing of the other, and (3) framing of the situation. Three media frames also emerged from the news coverage: (1) disruptions for students, (2) student support for faculty, and (3) contextualization of the crisis. We discuss the implications of these findings for the theory and practice of message framing.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102533"},"PeriodicalIF":4.1,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143156834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Porous boundaries, contentious boundaries: “Public relations” and “propaganda” within the discourse of Italian PR professionals after 1945 多孔的边界，有争议的边界：1945年后意大利公关专业人士话语中的“公共关系”和“宣传”

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-03-01 Epub Date: 2025-01-29 DOI: 10.1016/j.pubrev.2025.102540

Irene Di Jorio

This article explores the relationship between the terms “propaganda” and “public relations” within the discourse of Italian PR professionals after 1945. Inspired by the critical history of PR, it examines how these professionals conceptualised and named their activities at that time. Extensive documentary research of historical sources from the Italian PR world reveals the porous boundaries between “propaganda” and “public relations”, while also highlighting the professional and political conflicts underlying their definitions. The need to define the PR profession’s boundaries then produced a series of oppositions destined to become classic: transparency vs. opacity; democracy vs. dictatorship; free world vs. totalitarianism; expertise vs. ideology. These dichotomies, characteristic of anti-communist imaginary, contributed to forging the idea of a correspondence between political regimes and forms of communication, where propaganda was on the side of “totalitarian” states, while PR was on the side of democracies. The incompatibility between public relations and dictatorship was, however, selective in the discourse of professionals: it followed the political divisions of the Cold War. At the same time, the idea of a discontinuity between fascist propaganda and the public relations of post-war democratic Italy was not monolithic. Historical research deconstructs the narrative of an ethical progression from propaganda to PR. Sources from the Italian PR world empirically demonstrates the historical inadequacy of this narrative, which was above all an ideological construct of the Cold War.

本文探讨了1945年后意大利公关专业人士话语中“宣传”和“公共关系”这两个术语之间的关系。受公共关系批判性历史的启发，它考察了这些专业人士当时如何概念化和命名他们的活动。对意大利公关界的历史资料进行了广泛的文献研究，揭示了“宣传”和“公共关系”之间的界限，同时也强调了其定义背后的专业和政治冲突。界定公关行业界限的需要随后产生了一系列注定成为经典的对立：透明vs.不透明；民主vs独裁；自由世界vs极权主义；专业知识vs.意识形态。反共想象的特点是，这些二分法有助于形成政治制度和交流形式之间的对应关系，其中宣传站在“极权主义”国家一边，而公关站在民主国家一边。然而，在专业人士的话语中，公共关系与独裁之间的不相容是有选择性的：它紧随冷战的政治分裂。与此同时，法西斯主义宣传与战后民主意大利的公共关系之间的不连续的想法并不是单一的。历史研究解构了从宣传到公共关系的伦理进程的叙述。来自意大利公共关系世界的资料从经验上证明了这种叙述的历史不足，这种叙述首先是冷战的意识形态建构。

{"title":"Porous boundaries, contentious boundaries: “Public relations” and “propaganda” within the discourse of Italian PR professionals after 1945","authors":"Irene Di Jorio","doi":"10.1016/j.pubrev.2025.102540","DOIUrl":"10.1016/j.pubrev.2025.102540","url":null,"abstract":"<div><div>This article explores the relationship between the terms “propaganda” and “public relations” within the discourse of Italian PR professionals after 1945. Inspired by the critical history of PR, it examines how these professionals conceptualised and named their activities at that time. Extensive documentary research of historical sources from the Italian PR world reveals the porous boundaries between “propaganda” and “public relations”, while also highlighting the professional and political conflicts underlying their definitions. The need to define the PR profession’s boundaries then produced a series of oppositions destined to become classic: transparency <em>vs.</em> opacity; democracy <em>vs.</em> dictatorship; free world <em>vs.</em> totalitarianism; expertise <em>vs.</em> ideology. These dichotomies, characteristic of anti-communist imaginary, contributed to forging the idea of a correspondence between political regimes and forms of communication, where propaganda was on the side of “totalitarian” states, while PR was on the side of democracies. The incompatibility between public relations and dictatorship was, however, selective in the discourse of professionals: it followed the political divisions of the Cold War. At the same time, the idea of a discontinuity between fascist propaganda and the public relations of post-war democratic Italy was not monolithic. Historical research deconstructs the narrative of an ethical progression from propaganda to PR. Sources from the Italian PR world empirically demonstrates the historical inadequacy of this narrative, which was above all an ideological construct of the Cold War.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102540"},"PeriodicalIF":4.1,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143156835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“Being a Burson Person is something special”: Burson-Marsteller’s influence in the Americanization of the public relations industry in Latin America (1980s – 2010s) "成为博雅人是一件特别的事"：博雅公关对拉丁美洲公共关系行业美国化的影响（20 世纪 80 年代 - 2010 年代）

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-03-01 Epub Date: 2024-11-17 DOI: 10.1016/j.pubrev.2024.102519

Pablo Miño

This article explores the Americanization of the public relations industry in Latin America, focused on Burson-Marsteller’s (B-M) venture into the region. Coupling archives of personal documents owned by Harold Burson, one of the founders of B-M, with 10 interviews with key managers of the agency in the region between the 1980s and late 2010s, this article explores (1) the conception in the 1980s by B-M managers that public relations was less “sophisticated” in Latin America when compared to U.S. standards, (2) the strategies and tactics that B-M put forward in the region since the 1990s, which differed from the Latin American approach to the profession, and (3) the organizational and business-oriented culture of the agency, which influenced the work of public relations practitioners between the 1990s and 2010s in the region. These findings outline the hybridization between a managerial, American-based approach to public relations, with the relationship-based approach that characterized the region for most of the twentieth century.

本文以博雅公关公司（B-M）进军拉美地区为中心，探讨了拉美地区公共关系行业的美国化。结合 B-M 创始人之一 Harold Burson 的个人文件档案，以及在 20 世纪 80 年代至 2010 年代末期对该公司在拉美地区主要管理者的 10 次访谈，本文探讨了：（1）B-M 管理者在 20 世纪 80 年代的观念，即与美国标准相比，拉美地区的公共关系还不够 "成熟"；（2）B-M 在拉美地区所采取的战略和战术；（3）B-M 在拉美地区所采取的战略和战术；（4）B-M 在拉美地区所采取的战略和战术。2）B-M 自 20 世纪 90 年代以来在该地区提出的策略和战术，这些策略和战术不同于拉美的公这些研究结果概括了以管理为基础的美国公共关系方法与以关系为基础的方法之间的混合。

引用次数: 0

Black-owned business and passionate brand publics: A netnography of The Honey Pot Company PR crisis 黑人拥有的企业和热情的品牌公众：蜜罐公司公关危机的网络记录

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review

Pub Date : 2025-03-01 Epub Date: 2025-02-11 DOI: 10.1016/j.pubrev.2025.102542

Suman Mishra , Mia Moody , Rosalynn A. Vasquez

This study uses a netnography approach to explore why brand publics engage in passionate discourse about a Black-owned business on social media, especially during a crisis. It analyzes 2463 comments posted in response to an Instagram video statement shared by the Black founder and CEO of the Honey Pot Company during a 2022 crisis. The findings reveal that Honey Pot’s most vocal brand publics were Black women and members of the broader Black community. Their passionate engagement is rooted in several factors: 1) a belief that the products were made specifically for them using high-quality natural ingredients, 2) a commitment to supporting Black-owned businesses and ethnic solidarity, 3) deep-seated fears and historical trauma associated with harmful products marketed to the Black community, and 4) a need to hold individuals accountable. Based on the analysis, this unique study reveals four key drivers of passion: product-based passion, identity-based passion, historical trauma-based passion, and accountability-based passion. The study contributes to the public relations literature on passionate publics by illustrating how Honey Pot’s brand publics formed a passionate online community to call for accountability, express ethnic solidarity, and advocate for change.

本研究使用网络学方法来探讨为什么品牌公众在社交媒体上对黑人拥有的企业进行热情的讨论，特别是在危机期间。该研究分析了2463条评论，这些评论是对这位黑人创始人兼蜜罐公司首席执行官在2022年危机期间分享的Instagram视频声明的回应。调查结果显示，蜜罐品牌最具影响力的受众是黑人女性和更广泛的黑人社区成员。他们的热情参与源于以下几个因素：1)相信这些产品是专门为他们制造的，使用了高质量的天然成分；2)承诺支持黑人拥有的企业和种族团结；3)与向黑人社区销售有害产品有关的根深蒂固的恐惧和历史创伤；4)需要让个人承担责任。基于分析，这项独特的研究揭示了激情的四个关键驱动因素：基于产品的激情、基于身份的激情、基于历史创伤的激情和基于问责制的激情。该研究通过说明Honey Pot的品牌公众如何形成一个充满激情的在线社区来呼吁问责、表达民族团结和倡导变革，为激情公众的公共关系文献做出了贡献。

{"title":"Black-owned business and passionate brand publics: A netnography of The Honey Pot Company PR crisis","authors":"Suman Mishra , Mia Moody , Rosalynn A. Vasquez","doi":"10.1016/j.pubrev.2025.102542","DOIUrl":"10.1016/j.pubrev.2025.102542","url":null,"abstract":"<div><div>This study uses a netnography approach to explore why brand publics engage in passionate discourse about a Black-owned business on social media, especially during a crisis. It analyzes 2463 comments posted in response to an Instagram video statement shared by the Black founder and CEO of the Honey Pot Company during a 2022 crisis. The findings reveal that Honey Pot’s most vocal brand publics were Black women and members of the broader Black community. Their passionate engagement is rooted in several factors: 1) a belief that the products were made specifically for them using high-quality natural ingredients, 2) a commitment to supporting Black-owned businesses and ethnic solidarity, 3) deep-seated fears and historical trauma associated with harmful products marketed to the Black community, and 4) a need to hold individuals accountable. Based on the analysis, this unique study reveals four key drivers of passion: <em>product-based passion, identity-based passion, historical trauma-based passion,</em> and <em>accountability-based passion</em>. The study contributes to the public relations literature on passionate publics by illustrating how Honey Pot’s brand publics formed a passionate online community to call for accountability, express ethnic solidarity, and advocate for change.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102542"},"PeriodicalIF":4.1,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143378988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0