Pub Date : 2022-02-12DOI: 10.1080/10548408.2022.2061677
Aleksandar Radic, Wei Quan, Bonhak Koo, Bee‐Lia Chua, J. Kim, Heesup Han
ABSTRACT Central Bank Digital Currency (CBDC) is a digital asset backed to fiat currencies issued and regulated by reputable national financial institutions. Bearing in mind accelerating developments in financial technology and CBDC, this study explored tourists’ adoption of CBDC as a payment method by focusing on the relationship between attitudes, subjective norms, perceived behavioral control, mass media coverage, fear of missing out relative advantages, and perceived risk. A socio-psychological theory was utilized as a theoretical framework. The survey data were collected from China, Korea, and the US. The proposed framework strongly supported Digital Korean Won and Digital Yuen.
摘要中央银行数字货币（CBDC）是一种由信誉良好的国家金融机构发行和监管的法定货币支持的数字资产。考虑到金融技术和CBDC的加速发展，本研究通过关注态度、主观规范、感知行为控制、大众媒体报道、对错过相对优势的恐惧和感知风险之间的关系，探讨了游客对CBDC作为一种支付方式的采用。社会心理学理论被用作理论框架。调查数据来自中国、韩国和美国。拟议的框架有力地支持了Digital Korean Won和Digital Yuen。
{"title":"Central bank digital currency as a payment method for tourists: application of the theory of planned behavior to digital Yuan/Won/Dollar choice","authors":"Aleksandar Radic, Wei Quan, Bonhak Koo, Bee‐Lia Chua, J. Kim, Heesup Han","doi":"10.1080/10548408.2022.2061677","DOIUrl":"https://doi.org/10.1080/10548408.2022.2061677","url":null,"abstract":"ABSTRACT Central Bank Digital Currency (CBDC) is a digital asset backed to fiat currencies issued and regulated by reputable national financial institutions. Bearing in mind accelerating developments in financial technology and CBDC, this study explored tourists’ adoption of CBDC as a payment method by focusing on the relationship between attitudes, subjective norms, perceived behavioral control, mass media coverage, fear of missing out relative advantages, and perceived risk. A socio-psychological theory was utilized as a theoretical framework. The survey data were collected from China, Korea, and the US. The proposed framework strongly supported Digital Korean Won and Digital Yuen.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"39 1","pages":"152 - 172"},"PeriodicalIF":7.2,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45135092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-12DOI: 10.1080/10548408.2022.2061678
Jinsoo Hwang, H. M. Kim, Kyuhyeon Joo, J. Kim
ABSTRACT This study tries to explain how brand authenticity is differently formed according to the type of service employee, such as robot service employees versus human service employees. The results of the data analysis show that the types of perceived value, such as utilitarian and hedonic values, positively affect brand authenticity. In addition, it was also found that the brand authenticity aids in enhancing brand satisfaction and brand preference, which have a positive influence on brand loyalty. Lastly, this study found that the type of service employee plays a moderating role in the relationship between utilitarian value and brand authenticity.
{"title":"The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees","authors":"Jinsoo Hwang, H. M. Kim, Kyuhyeon Joo, J. Kim","doi":"10.1080/10548408.2022.2061678","DOIUrl":"https://doi.org/10.1080/10548408.2022.2061678","url":null,"abstract":"ABSTRACT This study tries to explain how brand authenticity is differently formed according to the type of service employee, such as robot service employees versus human service employees. The results of the data analysis show that the types of perceived value, such as utilitarian and hedonic values, positively affect brand authenticity. In addition, it was also found that the brand authenticity aids in enhancing brand satisfaction and brand preference, which have a positive influence on brand loyalty. Lastly, this study found that the type of service employee plays a moderating role in the relationship between utilitarian value and brand authenticity.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"39 1","pages":"256 - 270"},"PeriodicalIF":7.2,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46989896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-12DOI: 10.1080/10548408.2022.2061676
Biqiang Liu, Yaoqi Li, Anna Kralj, B. Moyle, Mang He
ABSTRACT Integrating Cognitive Appraisal Theory with the transmission model of inspiration, this paper investigates the tourist inspiration-eliciting process in the context of wellness tourism. A questionnaire survey (N = 974) was provided to wellness tourists in Shizhu county, China, with findings revealing the motivations of wellness tourists positively influence goal relevance and goal congruence. Goal congruence led to the elicitation of inspiration, which could be separated into two stages of inspired-by and inspired-to. Tourist inspiration was found to diminish as frequency of visitation increased. This research provides conceptual clarity surrounding the intricate connection between motivations and tourist inspiration.
{"title":"Inspiration and wellness tourism: the role of cognitive appraisal","authors":"Biqiang Liu, Yaoqi Li, Anna Kralj, B. Moyle, Mang He","doi":"10.1080/10548408.2022.2061676","DOIUrl":"https://doi.org/10.1080/10548408.2022.2061676","url":null,"abstract":"ABSTRACT Integrating Cognitive Appraisal Theory with the transmission model of inspiration, this paper investigates the tourist inspiration-eliciting process in the context of wellness tourism. A questionnaire survey (N = 974) was provided to wellness tourists in Shizhu county, China, with findings revealing the motivations of wellness tourists positively influence goal relevance and goal congruence. Goal congruence led to the elicitation of inspiration, which could be separated into two stages of inspired-by and inspired-to. Tourist inspiration was found to diminish as frequency of visitation increased. This research provides conceptual clarity surrounding the intricate connection between motivations and tourist inspiration.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"39 1","pages":"173 - 187"},"PeriodicalIF":7.2,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47770728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-12DOI: 10.1080/10548408.2022.2061675
Wenqi Ruan, Tingdan Yang, Shu-Ning Zhang
ABSTRACT Although the government contributes to the tourism recovery, the influence of the government on the micro-perceptions of tourism managers remains limited. The results of 415 samples demonstrate that government crisis management restores managers’ confidence through different mediation of the sense of gain. Information and communication management improve only their sense of spiritual gain, while human resource development enhance merely their sense of material gain. Moreover, environmental uncertainty shows no moderation on restoring the managers’ confidence. This study develops a theoretical framework for tourism crisis management and provides policy implications for the development of small tourism enterprises in times of crisis.
{"title":"Restoration path of small tourism enterprise managers’ confidence in the COVID-19 period","authors":"Wenqi Ruan, Tingdan Yang, Shu-Ning Zhang","doi":"10.1080/10548408.2022.2061675","DOIUrl":"https://doi.org/10.1080/10548408.2022.2061675","url":null,"abstract":"ABSTRACT Although the government contributes to the tourism recovery, the influence of the government on the micro-perceptions of tourism managers remains limited. The results of 415 samples demonstrate that government crisis management restores managers’ confidence through different mediation of the sense of gain. Information and communication management improve only their sense of spiritual gain, while human resource development enhance merely their sense of material gain. Moreover, environmental uncertainty shows no moderation on restoring the managers’ confidence. This study develops a theoretical framework for tourism crisis management and provides policy implications for the development of small tourism enterprises in times of crisis.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"18 28","pages":"137 - 151"},"PeriodicalIF":7.2,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41307291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-12DOI: 10.1080/10548408.2022.2061672
Danting Cai, Hengyun Li, R. Law
ABSTRACT Anthropomorphizing chatbots can facilitate effective customer interaction. Based on a mixed method, this study explores perceived chatbot anthropomorphism cues and their effects on customers’ chatbot usage intentions (UIs)in the online travel agency context. Findings suggest that (1) social presence cues and emotional message cues are major anthropomorphic cues of interest for customers and enterprises; (2) social presence cues by simply using a human avatar or mentioning the customer’s name might not be sufficient; (3) anthropomorphic emotional message cues are essential in shaping customers’ UIs; and (4) perceived trustworthiness, intelligence, and enjoyment mediate the above effect.
{"title":"Anthropomorphism and OTA chatbot adoption: a mixed methods study","authors":"Danting Cai, Hengyun Li, R. Law","doi":"10.1080/10548408.2022.2061672","DOIUrl":"https://doi.org/10.1080/10548408.2022.2061672","url":null,"abstract":"ABSTRACT Anthropomorphizing chatbots can facilitate effective customer interaction. Based on a mixed method, this study explores perceived chatbot anthropomorphism cues and their effects on customers’ chatbot usage intentions (UIs)in the online travel agency context. Findings suggest that (1) social presence cues and emotional message cues are major anthropomorphic cues of interest for customers and enterprises; (2) social presence cues by simply using a human avatar or mentioning the customer’s name might not be sufficient; (3) anthropomorphic emotional message cues are essential in shaping customers’ UIs; and (4) perceived trustworthiness, intelligence, and enjoyment mediate the above effect.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"39 1","pages":"228 - 255"},"PeriodicalIF":7.2,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47793380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-12DOI: 10.1080/10548408.2022.2061673
Jongsik Yu, Hyoungeun Moon, Bee‐Lia Chua, Heesup Han
ABSTRACT This study develops a solid theoretical framework explaining data vulnerability, psychological anxiety, and switching intention of customers through hotel data privacy. Data privacy developed in this study is classified into four sub-factors. The results of the analysis show that data privacy reduces data breach and access vulnerability, which increases privacy concerns, emotional violation, and switching intention. The results of this study successfully confirm the importance and necessity of data privacy and discover the positive effects of data privacy on hotels, while also providing valuable and meaningful insight based on the positive effects on hotel guests.
{"title":"Hotel data privacy: strategies to reduce customers’ emotional violations, privacy concerns, and switching intention","authors":"Jongsik Yu, Hyoungeun Moon, Bee‐Lia Chua, Heesup Han","doi":"10.1080/10548408.2022.2061673","DOIUrl":"https://doi.org/10.1080/10548408.2022.2061673","url":null,"abstract":"ABSTRACT This study develops a solid theoretical framework explaining data vulnerability, psychological anxiety, and switching intention of customers through hotel data privacy. Data privacy developed in this study is classified into four sub-factors. The results of the analysis show that data privacy reduces data breach and access vulnerability, which increases privacy concerns, emotional violation, and switching intention. The results of this study successfully confirm the importance and necessity of data privacy and discover the positive effects of data privacy on hotels, while also providing valuable and meaningful insight based on the positive effects on hotel guests.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"39 1","pages":"215 - 227"},"PeriodicalIF":7.2,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47114688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-12DOI: 10.1080/10548408.2022.2061674
Pipatpong Fakfare, Jin-Soo Lee, Heesup Han
ABSTRACT This research performs a systematic review of research on Thailand tourism. We identified emergent research themes and explored the conceptualization of studies regarding the development of Thailand tourism. In accordance with the theory, context, characteristic, and methodology (TCCM) framework, this work offers a comprehensive outline of relevant studies and gaps in the existing literature to edify and advance future research agendas. It successfully enriches knowledge about Thailand tourism in the extant tourism literature. Moreover, this review contributes to Thailand tourism literature and travel industry, particularly during the transitional period from the “old normal” to the “new normal” tourism era.
{"title":"Thailand tourism: a systematic review","authors":"Pipatpong Fakfare, Jin-Soo Lee, Heesup Han","doi":"10.1080/10548408.2022.2061674","DOIUrl":"https://doi.org/10.1080/10548408.2022.2061674","url":null,"abstract":"ABSTRACT This research performs a systematic review of research on Thailand tourism. We identified emergent research themes and explored the conceptualization of studies regarding the development of Thailand tourism. In accordance with the theory, context, characteristic, and methodology (TCCM) framework, this work offers a comprehensive outline of relevant studies and gaps in the existing literature to edify and advance future research agendas. It successfully enriches knowledge about Thailand tourism in the extant tourism literature. Moreover, this review contributes to Thailand tourism literature and travel industry, particularly during the transitional period from the “old normal” to the “new normal” tourism era.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"39 1","pages":"188 - 214"},"PeriodicalIF":7.2,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43331921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.1080/10548408.2022.2044970
R. Guo, H. Li
ABSTRACT During online hotel booking, travelers are exposed to numerous hotel options, possibly making them feel overwhelmed with choices. Based on an online hotel booking scenario, two 2 × 2 factorial design experiments (Study one: 2 choice sizes × 2 amount of information; Study two: 2 choice sizes × 2 presentation of information), each with a sample of 242 participants, have been conducted to test the effect of choice size on perceived overload. The results find the choice overload effects and the associated internal mechanism, as well as the moderating effects of amount of information and presentation of information.
{"title":"Can the amount of information and information presentation reduce choice overload? An empirical study of online hotel booking","authors":"R. Guo, H. Li","doi":"10.1080/10548408.2022.2044970","DOIUrl":"https://doi.org/10.1080/10548408.2022.2044970","url":null,"abstract":"ABSTRACT During online hotel booking, travelers are exposed to numerous hotel options, possibly making them feel overwhelmed with choices. Based on an online hotel booking scenario, two 2 × 2 factorial design experiments (Study one: 2 choice sizes × 2 amount of information; Study two: 2 choice sizes × 2 presentation of information), each with a sample of 242 participants, have been conducted to test the effect of choice size on perceived overload. The results find the choice overload effects and the associated internal mechanism, as well as the moderating effects of amount of information and presentation of information.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"39 1","pages":"87 - 108"},"PeriodicalIF":7.2,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48755508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.1080/10548408.2022.2052227
Xingyang Lv, Rui Zhang, Yiran Su, Yang Yang
ABSTRACT This study employed an attention-interest-desire-action (AIDA) model to explain viewers’ immediate purchase decision-making processes and continuous watching intentions within tourism live streaming. Results revealed that informativity, entertainment, and interactivity each positively influenced immersion; immersion positively influenced viewers’ interest in tourism products and live streaming. Furthermore, product interest positively influenced buying desire, promoting immediate buying behaviour. Whereas live streaming interest did not influence buying desire. Finally, both product interest and live streaming interest positively impacted continuous watching intention. This study also detected group differences by examining gender, age, watching experience and time pressure.
{"title":"Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis","authors":"Xingyang Lv, Rui Zhang, Yiran Su, Yang Yang","doi":"10.1080/10548408.2022.2052227","DOIUrl":"https://doi.org/10.1080/10548408.2022.2052227","url":null,"abstract":"ABSTRACT This study employed an attention-interest-desire-action (AIDA) model to explain viewers’ immediate purchase decision-making processes and continuous watching intentions within tourism live streaming. Results revealed that informativity, entertainment, and interactivity each positively influenced immersion; immersion positively influenced viewers’ interest in tourism products and live streaming. Furthermore, product interest positively influenced buying desire, promoting immediate buying behaviour. Whereas live streaming interest did not influence buying desire. Finally, both product interest and live streaming interest positively impacted continuous watching intention. This study also detected group differences by examining gender, age, watching experience and time pressure.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"39 1","pages":"109 - 135"},"PeriodicalIF":7.2,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43550289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.1080/10548408.2022.2045246
Kang-Lin Peng, K. Peng, W. Au
ABSTRACT Despite the prominence of visiting friends and relatives (VFR) travel to show strong resilience in the face of global crises, it has been one of the most underexplored tourism contexts in the literature. This study examined travel constraints of VFR travelers during the pandemic to enrich this tourism context. Using an inductive theory approach, thematic analysis of 167 online posts and 8,403 online comments from prospective Taiwanese VFR travelers living elsewhere unveiled a framework of VFR travel constraints that included six types of travel constraints for VFR tourists who have made travel-related decisions amid COVID-19. Specifically, fourteen travel constraints were identified and situated within a three (individual - family - community) two (tourist generating country - tourist receiving country) framework to understand their causes and natures. Theoretically, this study served as a pioneering attempt to link the concept of travel constraints with VFR tourism and enriched our understanding of VFR travelers’ related decision making. Practically, destination management organizations and tourism businesses should find the study findings insightful because they demonstrate ways of promoting VFR travel to foster tourism rejuvenation in the post-pandemic. Limitations and future research directions were discussed at the end of this study.
{"title":"To return or not to return? Identifying VFR travel constraints during the pandemic","authors":"Kang-Lin Peng, K. Peng, W. Au","doi":"10.1080/10548408.2022.2045246","DOIUrl":"https://doi.org/10.1080/10548408.2022.2045246","url":null,"abstract":"ABSTRACT Despite the prominence of visiting friends and relatives (VFR) travel to show strong resilience in the face of global crises, it has been one of the most underexplored tourism contexts in the literature. This study examined travel constraints of VFR travelers during the pandemic to enrich this tourism context. Using an inductive theory approach, thematic analysis of 167 online posts and 8,403 online comments from prospective Taiwanese VFR travelers living elsewhere unveiled a framework of VFR travel constraints that included six types of travel constraints for VFR tourists who have made travel-related decisions amid COVID-19. Specifically, fourteen travel constraints were identified and situated within a three (individual - family - community) two (tourist generating country - tourist receiving country) framework to understand their causes and natures. Theoretically, this study served as a pioneering attempt to link the concept of travel constraints with VFR tourism and enriched our understanding of VFR travelers’ related decision making. Practically, destination management organizations and tourism businesses should find the study findings insightful because they demonstrate ways of promoting VFR travel to foster tourism rejuvenation in the post-pandemic. Limitations and future research directions were discussed at the end of this study.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"39 1","pages":"18 - 30"},"PeriodicalIF":7.2,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44344914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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