Pub Date : 2024-09-11DOI: 10.1080/00913367.2024.2393078
Aimee Riedel, Rory Mulcahy, Amanda Beatson, Clinton Weeks
Freemium services such as music streaming, video sharing, and mobile games are often supported using advertisements, whereby consumer attention to these advertisements can be considered a proxy for...
{"title":"Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay","authors":"Aimee Riedel, Rory Mulcahy, Amanda Beatson, Clinton Weeks","doi":"10.1080/00913367.2024.2393078","DOIUrl":"https://doi.org/10.1080/00913367.2024.2393078","url":null,"abstract":"Freemium services such as music streaming, video sharing, and mobile games are often supported using advertisements, whereby consumer attention to these advertisements can be considered a proxy for...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"17 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142171325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-11DOI: 10.1080/00913367.2024.2394156
Daniel Angus, Lauren Hayden, Abdul Karim Obeid, Xue Ying Tan, Nicholas Carah, Jean Burgess, Christine Parker, Mark Andrejevic, Robbie Fordyce, Loup Cellard, Julian Bagnara
The advertising ecosystem has been progressively reshaped by computational advertising models facilitated and controlled by digital media platforms. Meta and Alphabet, two of the dominant players i...
{"title":"Computational Methods for Improving the Observability of Platform-Based Advertising","authors":"Daniel Angus, Lauren Hayden, Abdul Karim Obeid, Xue Ying Tan, Nicholas Carah, Jean Burgess, Christine Parker, Mark Andrejevic, Robbie Fordyce, Loup Cellard, Julian Bagnara","doi":"10.1080/00913367.2024.2394156","DOIUrl":"https://doi.org/10.1080/00913367.2024.2394156","url":null,"abstract":"The advertising ecosystem has been progressively reshaped by computational advertising models facilitated and controlled by digital media platforms. Meta and Alphabet, two of the dominant players i...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"36 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142321514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-09DOI: 10.1080/00913367.2024.2393708
Alexander Davidson
Search advertising involves the purchasing of an ad’s position at the top of a search engine results page and accounts for more than 40% of all digital ad spending in the United States. Nevertheles...
搜索广告包括购买搜索引擎结果页面顶部的广告位置，占美国所有数字广告支出的 40% 以上。然而...
{"title":"Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising","authors":"Alexander Davidson","doi":"10.1080/00913367.2024.2393708","DOIUrl":"https://doi.org/10.1080/00913367.2024.2393708","url":null,"abstract":"Search advertising involves the purchasing of an ad’s position at the top of a search engine results page and accounts for more than 40% of all digital ad spending in the United States. Nevertheles...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"9 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142160520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-20DOI: 10.1080/00913367.2024.2347271
Xuan Zhou, Chen Lou, Xun (Irene) Huang
Social media has sparked a surge in online activism and sociopolitical movements. Numerous companies have also launched brand activism advertising campaigns to voice their stances on sociopolitical...
{"title":"When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising","authors":"Xuan Zhou, Chen Lou, Xun (Irene) Huang","doi":"10.1080/00913367.2024.2347271","DOIUrl":"https://doi.org/10.1080/00913367.2024.2347271","url":null,"abstract":"Social media has sparked a surge in online activism and sociopolitical movements. Numerous companies have also launched brand activism advertising campaigns to voice their stances on sociopolitical...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"44 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141098052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-26DOI: 10.1080/00913367.2024.2337428
Moritz Ingendahl, Leon Brückner, Tobias Vogel
Brand placements are omnipresent in video games. However, when and how they influence players’ brand attitudes is still insufficiently understood. Whereas previous research argued that positive aff...
{"title":"Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes","authors":"Moritz Ingendahl, Leon Brückner, Tobias Vogel","doi":"10.1080/00913367.2024.2337428","DOIUrl":"https://doi.org/10.1080/00913367.2024.2337428","url":null,"abstract":"Brand placements are omnipresent in video games. However, when and how they influence players’ brand attitudes is still insufficiently understood. Whereas previous research argued that positive aff...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"43 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140910690","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-19DOI: 10.1080/00913367.2024.2328585
Nelson B. Amaral, Joseph P. Redden
Substantial research has shown the negative effects of repeated ad exposures. The present research contributes to this literature by introducing an important moderator: personal attachment to the b...
大量研究表明，反复接触广告会产生负面影响。本研究引入了一个重要的调节因素：对广告的个人依恋。
{"title":"Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition","authors":"Nelson B. Amaral, Joseph P. Redden","doi":"10.1080/00913367.2024.2328585","DOIUrl":"https://doi.org/10.1080/00913367.2024.2328585","url":null,"abstract":"Substantial research has shown the negative effects of repeated ad exposures. The present research contributes to this literature by introducing an important moderator: personal attachment to the b...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"8 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140622893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-09DOI: 10.1080/00913367.2023.2288832
Praggyan (Pam) Mohanty
Reversible figures have fascinated researchers in the psychological sciences since the 1800s, and these investigators have generated a massive amount of information on the psychological underpinnin...
{"title":"Puzzle Pictures: A Study on Reversible Figures in Advertising","authors":"Praggyan (Pam) Mohanty","doi":"10.1080/00913367.2023.2288832","DOIUrl":"https://doi.org/10.1080/00913367.2023.2288832","url":null,"abstract":"Reversible figures have fascinated researchers in the psychological sciences since the 1800s, and these investigators have generated a massive amount of information on the psychological underpinnin...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"264 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140542139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-02DOI: 10.1080/00913367.2024.2317147
Tiziana Schopper, Anna Berbers, Lukas Vogelgsang
Brands increasingly address social inequalities by means of advertising. Inclusive advertising can, however, damage brands if consumers suspect insincere and extrinsic motivations. For instance, ma...
{"title":"Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective","authors":"Tiziana Schopper, Anna Berbers, Lukas Vogelgsang","doi":"10.1080/00913367.2024.2317147","DOIUrl":"https://doi.org/10.1080/00913367.2024.2317147","url":null,"abstract":"Brands increasingly address social inequalities by means of advertising. Inclusive advertising can, however, damage brands if consumers suspect insincere and extrinsic motivations. For instance, ma...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"78 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140533258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-21DOI: 10.1080/00913367.2024.2325144
Amy Errmann
Mindfulness is gaining traction as an advertising tactic to boost audience engagement. Despite this, existing research provides limited insight into the impact of advertisements with integrated min...
{"title":"Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience","authors":"Amy Errmann","doi":"10.1080/00913367.2024.2325144","DOIUrl":"https://doi.org/10.1080/00913367.2024.2325144","url":null,"abstract":"Mindfulness is gaining traction as an advertising tactic to boost audience engagement. Despite this, existing research provides limited insight into the impact of advertisements with integrated min...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"11 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140198168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-12DOI: 10.1080/00913367.2024.2309929
Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen
The use of artificial intelligence (AI) in the advertising industry is widespread, yet there is no consensus on whether consumers should be informed of AI’s involvement in ad placement and ad creat...
{"title":"Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective","authors":"Linwan Wu, Naa Amponsah Dodoo, Taylor Jing Wen","doi":"10.1080/00913367.2024.2309929","DOIUrl":"https://doi.org/10.1080/00913367.2024.2309929","url":null,"abstract":"The use of artificial intelligence (AI) in the advertising industry is widespread, yet there is no consensus on whether consumers should be informed of AI’s involvement in ad placement and ad creat...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"14 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140135545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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