Pub Date : 2025-07-21DOI: 10.1080/00913367.2025.2524186
Daniel Bruns, Julian Felix Kopka, Lennart Borgmann, Steffen Prior, Tobias Langner
{"title":"Measuring Gaining and Holding Attention to Social Media Ads with Viewport Logging: A Validation Study Using Mobile Eye-Tracking","authors":"Daniel Bruns, Julian Felix Kopka, Lennart Borgmann, Steffen Prior, Tobias Langner","doi":"10.1080/00913367.2025.2524186","DOIUrl":"https://doi.org/10.1080/00913367.2025.2524186","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"3 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144669803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-06-27DOI: 10.1080/00913367.2025.2515905
Russell B. Clayton, Jessica G. Myrick
{"title":"“What Can the Heart Tell Us About Thinking?” A Three-Decade Review of Heart Rate Measurement and Its Future Applications to Advertising Research","authors":"Russell B. Clayton, Jessica G. Myrick","doi":"10.1080/00913367.2025.2515905","DOIUrl":"https://doi.org/10.1080/00913367.2025.2515905","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"18 1","pages":"1-16"},"PeriodicalIF":5.7,"publicationDate":"2025-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144513275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-06-26DOI: 10.1080/00913367.2025.2510233
Dasha Antsipava, Eva A. van Reijmersdal, Joanna Strycharz, Guda van Noort
{"title":"Can Blockchain-Based Authenticity Disclosures Increase Consumer Trust in Online Advertising?","authors":"Dasha Antsipava, Eva A. van Reijmersdal, Joanna Strycharz, Guda van Noort","doi":"10.1080/00913367.2025.2510233","DOIUrl":"https://doi.org/10.1080/00913367.2025.2510233","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"7 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144513374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Binge-Watching and Advertising Reactance: The Moderating Roles of Ad Position and Ad Congruence","authors":"Lianlian Song, Tingting Wang, Shanji Yao, Qiuxiang Zhang, Geoffrey Kwok Fai Tso","doi":"10.1080/00913367.2025.2511188","DOIUrl":"https://doi.org/10.1080/00913367.2025.2511188","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"30 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144320182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-06-12DOI: 10.1080/00913367.2025.2510232
Brittney C. Bauer, Clark D. Johnson
{"title":"Sharing the Spotlight: Understanding Consumer Response to Joint Advertising","authors":"Brittney C. Bauer, Clark D. Johnson","doi":"10.1080/00913367.2025.2510232","DOIUrl":"https://doi.org/10.1080/00913367.2025.2510232","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"124 19 1","pages":"1-22"},"PeriodicalIF":5.7,"publicationDate":"2025-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144290223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-27DOI: 10.1080/00913367.2025.2499446
Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, Lucia Porcu, Ismet Özer
{"title":"Neural Mechanisms of Memory Formation for Tailored Messages: A Neuroimaging Study","authors":"Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, Lucia Porcu, Ismet Özer","doi":"10.1080/00913367.2025.2499446","DOIUrl":"https://doi.org/10.1080/00913367.2025.2499446","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"173 2 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144193956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-16DOI: 10.1080/00913367.2025.2499454
Jung Min Jang, Eun Young Park
{"title":"Psychological Distance Matters: The Interaction Between Content Display Order and Expectations of Change in Multi-Content Instagram Posts","authors":"Jung Min Jang, Eun Young Park","doi":"10.1080/00913367.2025.2499454","DOIUrl":"https://doi.org/10.1080/00913367.2025.2499454","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"66 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144193962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-05-08DOI: 10.1080/00913367.2025.2469188
Claire M. Segijn, Joanna Strycharz, Sophie C. Boerman
{"title":"Introduction to Special Section Regarding Surveillance and Ethics in Advertising","authors":"Claire M. Segijn, Joanna Strycharz, Sophie C. Boerman","doi":"10.1080/00913367.2025.2469188","DOIUrl":"https://doi.org/10.1080/00913367.2025.2469188","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"35 1","pages":"151-155"},"PeriodicalIF":5.7,"publicationDate":"2025-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144201848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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