Pub Date : 2023-10-24DOI: 10.1080/00913367.2023.2255234
Deepika Naidu, Andrew W. Perkins, Elizabeth Howlett
This research investigates how health-related brands can benefit from the inclusion of larger-bodied women in advertising. Given that larger-bodied women are more representative of the average Amer...
{"title":"Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising","authors":"Deepika Naidu, Andrew W. Perkins, Elizabeth Howlett","doi":"10.1080/00913367.2023.2255234","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255234","url":null,"abstract":"This research investigates how health-related brands can benefit from the inclusion of larger-bodied women in advertising. Given that larger-bodied women are more representative of the average Amer...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"51 12","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71436076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-24DOI: 10.1080/00913367.2023.2255250
Yeyi Liu, Kshitij Bhoumik, Aulona Ulqinaku, Laura Grazzini
Advertisers have begun to recognize the role of inclusive advertising in consumer well-being. One way to increase inclusivity is to minimize experiences of exclusion using marketing tools. Although...
{"title":"Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising","authors":"Yeyi Liu, Kshitij Bhoumik, Aulona Ulqinaku, Laura Grazzini","doi":"10.1080/00913367.2023.2255250","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255250","url":null,"abstract":"Advertisers have begun to recognize the role of inclusive advertising in consumer well-being. One way to increase inclusivity is to minimize experiences of exclusion using marketing tools. Although...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"12 4","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71417508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-05DOI: 10.1080/00913367.2023.2255233
Linda Tuncay Zayer, Catherine A. Coleman, Lauren Gurrieri
Utilizing a qualitative thematic analysis of submission materials for 18 award-winning, gender-inclusive campaigns at the Cannes International Festival of Creativity, this research reenvisions incl...
利用对戛纳国际创意节18个获奖的性别包容性活动提交材料的定性专题分析，本研究重新设想包括……
{"title":"Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising","authors":"Linda Tuncay Zayer, Catherine A. Coleman, Lauren Gurrieri","doi":"10.1080/00913367.2023.2255233","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255233","url":null,"abstract":"Utilizing a qualitative thematic analysis of submission materials for 18 award-winning, gender-inclusive campaigns at the Cannes International Festival of Creativity, this research reenvisions incl...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"11 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-29DOI: 10.1080/00913367.2023.2255252
Dean Charles Hugh Wilkie, Amelie Jay Burgess, Abas Mirzaei, Rebecca M. Dolan
The promotion of diversity and inclusion in advertising has the potential to bring about positive change in society. Despite its importance, there has been limited research on consumer reactions to...
{"title":"Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions","authors":"Dean Charles Hugh Wilkie, Amelie Jay Burgess, Abas Mirzaei, Rebecca M. Dolan","doi":"10.1080/00913367.2023.2255252","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255252","url":null,"abstract":"The promotion of diversity and inclusion in advertising has the potential to bring about positive change in society. Despite its importance, there has been limited research on consumer reactions to...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"10 26","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-29DOI: 10.1080/00913367.2023.2255251
Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins
While prior research has gleaned important insight into consumers’ social media engagement, an important literature-based tension exists that warrants further attention. On the one hand, females ar...
{"title":"Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode","authors":"Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins","doi":"10.1080/00913367.2023.2255251","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255251","url":null,"abstract":"While prior research has gleaned important insight into consumers’ social media engagement, an important literature-based tension exists that warrants further attention. On the one hand, females ar...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"10 22","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-27DOI: 10.1080/00913367.2023.2255248
Edward Timke
How do advertising trade press and association resources advise practitioners on considering disabilities in advertising work? What does the industry think are effective practices for taking disabi...
{"title":"The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis","authors":"Edward Timke","doi":"10.1080/00913367.2023.2255248","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255248","url":null,"abstract":"How do advertising trade press and association resources advise practitioners on considering disabilities in advertising work? What does the industry think are effective practices for taking disabi...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"10 24","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-21DOI: 10.1080/00913367.2023.2250842
Taylor Jing Wen, Yilang Peng, Jing Yang
Using the computer vision method, this study proposes an analytical model of visual aesthetics for brand communication and analyzes the effects of visual features (i.e., colors and visual complexit...
{"title":"A Computer Vision Methodology to Predict Brand Personality from Image Features","authors":"Taylor Jing Wen, Yilang Peng, Jing Yang","doi":"10.1080/00913367.2023.2250842","DOIUrl":"https://doi.org/10.1080/00913367.2023.2250842","url":null,"abstract":"Using the computer vision method, this study proposes an analytical model of visual aesthetics for brand communication and analyzes the effects of visual features (i.e., colors and visual complexit...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"10 19","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-12DOI: 10.1080/00913367.2023.2249055
Mark Tadajewski
Harlow Gale is often depicted as the first experimentalist in advertising thought. This positioning elides influences which impacted upon his thinking. In this article, we outline Gale’s involvement with psychical research and its implications for advertising. These narratives are situated within a genealogy of subliminal processes across advertising and marketing theory from the late nineteenth century through to social cognition studies today. Gale’s connection with psychical research, in conjunction with early practitioner reflections on the unconscious, formed the enabling conditions for his major contributions to advertising. Psychical scholarship spotlighted the centrality of the “multiplex self” to human functioning. While psychical framings scaffolded Gale’s empirical, conceptual, and theoretical work, it also limited greater engagement with his insights. However, subsequent modifications of advertising theory and practice are underwritten by levels of continuity and discontinuity that facilitate the identification of psychically indebted bodies of thought from Gale’s time to the present day. Taken together, these analytic associations provide a substantive reorientation of historical and contemporary accounts of advertising theory and practice.
{"title":"Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations","authors":"Mark Tadajewski","doi":"10.1080/00913367.2023.2249055","DOIUrl":"https://doi.org/10.1080/00913367.2023.2249055","url":null,"abstract":"Harlow Gale is often depicted as the first experimentalist in advertising thought. This positioning elides influences which impacted upon his thinking. In this article, we outline Gale’s involvement with psychical research and its implications for advertising. These narratives are situated within a genealogy of subliminal processes across advertising and marketing theory from the late nineteenth century through to social cognition studies today. Gale’s connection with psychical research, in conjunction with early practitioner reflections on the unconscious, formed the enabling conditions for his major contributions to advertising. Psychical scholarship spotlighted the centrality of the “multiplex self” to human functioning. While psychical framings scaffolded Gale’s empirical, conceptual, and theoretical work, it also limited greater engagement with his insights. However, subsequent modifications of advertising theory and practice are underwritten by levels of continuity and discontinuity that facilitate the identification of psychically indebted bodies of thought from Gale’s time to the present day. Taken together, these analytic associations provide a substantive reorientation of historical and contemporary accounts of advertising theory and practice.","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135826263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-06DOI: 10.1080/00913367.2023.2250830
Felix Septianto, F. Mathmann
{"title":"Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement","authors":"Felix Septianto, F. Mathmann","doi":"10.1080/00913367.2023.2250830","DOIUrl":"https://doi.org/10.1080/00913367.2023.2250830","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45473318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：