Pub Date : 2023-08-14DOI: 10.1080/00913367.2023.2236149
Sheng Bi, Andrew W. Perkins, Huan Chen, Benjamin Phifer
{"title":"Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements","authors":"Sheng Bi, Andrew W. Perkins, Huan Chen, Benjamin Phifer","doi":"10.1080/00913367.2023.2236149","DOIUrl":"https://doi.org/10.1080/00913367.2023.2236149","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48084636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-10DOI: 10.1080/00913367.2023.2237089
Angeline Nariswari, Qimei Chen, D. Alden
{"title":"Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns","authors":"Angeline Nariswari, Qimei Chen, D. Alden","doi":"10.1080/00913367.2023.2237089","DOIUrl":"https://doi.org/10.1080/00913367.2023.2237089","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42521278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-08DOI: 10.1080/00913367.2022.2087200
Sarah Schütmaat, Julian Felix Kopka, Lawrence Ang, T. Langner
Abstract Experiments in psychology suggest that an incubation phase during idea generation can be beneficial. The incubation phase involves taking a break from thinking about the creative problem, usually by performing a distraction task. However, no studies test the influence of incubation phases in advertising tasks. In-depth interviews among 12 advertising creatives emphasize the practical relevance of this topic but also reveal a lack of knowledge regarding how to design effective breaks. Creating advertisements differs notably from tasks typically investigated in psychology (e.g., Unusual Uses Task). Whereas advertising idea generation requires a complex process of configuring individual elements into a coherent story, the latter requires selecting solutions from a pool of possible options. This research tests this new classification (configuration versus selection) and its implications. In two experiments, participants who engage in an incubation task that occupies brain areas similar to those used in the creative tasks do not exhibit enhanced creative performance compared with no incubation. However, those who engage in an incubation task that involves brain areas different from the creative task perform better. These outcomes reflect task-specific neural fatigue, suggesting that to gain the benefits of incubation phases, advertising creatives must engage specifically in break activities that are dissimilar from the creative task.
{"title":"Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation","authors":"Sarah Schütmaat, Julian Felix Kopka, Lawrence Ang, T. Langner","doi":"10.1080/00913367.2022.2087200","DOIUrl":"https://doi.org/10.1080/00913367.2022.2087200","url":null,"abstract":"Abstract Experiments in psychology suggest that an incubation phase during idea generation can be beneficial. The incubation phase involves taking a break from thinking about the creative problem, usually by performing a distraction task. However, no studies test the influence of incubation phases in advertising tasks. In-depth interviews among 12 advertising creatives emphasize the practical relevance of this topic but also reveal a lack of knowledge regarding how to design effective breaks. Creating advertisements differs notably from tasks typically investigated in psychology (e.g., Unusual Uses Task). Whereas advertising idea generation requires a complex process of configuring individual elements into a coherent story, the latter requires selecting solutions from a pool of possible options. This research tests this new classification (configuration versus selection) and its implications. In two experiments, participants who engage in an incubation task that occupies brain areas similar to those used in the creative tasks do not exhibit enhanced creative performance compared with no incubation. However, those who engage in an incubation task that involves brain areas different from the creative task perform better. These outcomes reflect task-specific neural fatigue, suggesting that to gain the benefits of incubation phases, advertising creatives must engage specifically in break activities that are dissimilar from the creative task.","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"52 1","pages":"578 - 593"},"PeriodicalIF":5.7,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48929911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-20DOI: 10.1080/00913367.2023.2222782
Seungji Lee, Jooyoung Kim, Glenna L. Read, Sung-Phil Kim
{"title":"The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study","authors":"Seungji Lee, Jooyoung Kim, Glenna L. Read, Sung-Phil Kim","doi":"10.1080/00913367.2023.2222782","DOIUrl":"https://doi.org/10.1080/00913367.2023.2222782","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45692796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-17DOI: 10.1080/00913367.2023.2227015
J. Huh
{"title":"Journal of Advertising Research Quality and Ethics Guidelines","authors":"J. Huh","doi":"10.1080/00913367.2023.2227015","DOIUrl":"https://doi.org/10.1080/00913367.2023.2227015","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"52 1","pages":"483 - 485"},"PeriodicalIF":5.7,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47413009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-13DOI: 10.1080/00913367.2023.2227013
J. Huh, M. Nelson, C. Russell
Since ChatGPT was released on November 30, 2022, followed by Microsoft’s announcement of its artificial intelligence (AI)–powered new Bing search engine on February 7, 2023, and Google’s Bard release on March 21, 2023, it seems AI generally has taken over conversations across all sectors of society. In a very short time span, consumers and a wide range of organizations have adopted generative AI technologies with astonishing capabilities (Bove 2023). These new technological developments have accelerated the integration of AI into many tools, apps, and areas of our daily life, but the transformative AI technology is perhaps most deeply impacting the world of advertising. AI-enabled advertising spending worldwide in 2022 was estimated to be $370 billion, with predictions of $1.3 trillion in the next ten years (Statista 2023). While the viral sensation and enormous popularity of ChatGPT are generating unprecedented attention and interest in AI right now, AI, as both a theoretical concept and version of its technological implementations and applications, has a long history with its origin going back to the 1950s. In the advertising field, the first research article on the topic of AI in connection to advertising was published in 1988 (Cook and Schleede 1988). The authors described “decision support systems” (i.e., expert systems) as probably the “most widely implemented and well-known applications of AI” (48). As described, these systems used databases and models to solve problems, such as help with direct-mail systems and newspaper advertising placement. Since then, AI has changed the business of media and advertising and attracted attention from both advertising practitioners and scholars. Although there is no standard definition, Rodgers (2021) defined AI advertising as “brand communication that uses a range of machine functions that learn to carry out tasks with intent to persuade with input by humans, machines, or both” (2) and positioned AI advertising as a subdiscipline of advertising “situated at the intersection of cognitive science, computer science, and advertising” (2). Advertisers are using AI technologies in automated market segmentation and targeting, ad creative development and personalization, improving ad buying and placement, and optimizing advertising investment (Kietzmann, Paschen, and Treen 2018). Following the trend of increasing AI adoption in advertising, advertising scholars have organized sessions at the American Academy of Advertising (AAA) conference, such as the 2014 preconference, “Big Data for Advertising Research and Education,” and the joint AAA-ANA Educational Foundation luncheon panel with the provocative title, “The Future of Advertising—Will We Be Replaced by Robots?” in 2018. The Journal of Advertising (JA) has published multiple themed collections on AI-related topics, starting with a Special Section on Artificial Intelligence and Advertising, guest-edited by Hairong Li (2019). This collection of articles explo
{"title":"ChatGPT, AI Advertising, and Advertising Research and Education","authors":"J. Huh, M. Nelson, C. Russell","doi":"10.1080/00913367.2023.2227013","DOIUrl":"https://doi.org/10.1080/00913367.2023.2227013","url":null,"abstract":"Since ChatGPT was released on November 30, 2022, followed by Microsoft’s announcement of its artificial intelligence (AI)–powered new Bing search engine on February 7, 2023, and Google’s Bard release on March 21, 2023, it seems AI generally has taken over conversations across all sectors of society. In a very short time span, consumers and a wide range of organizations have adopted generative AI technologies with astonishing capabilities (Bove 2023). These new technological developments have accelerated the integration of AI into many tools, apps, and areas of our daily life, but the transformative AI technology is perhaps most deeply impacting the world of advertising. AI-enabled advertising spending worldwide in 2022 was estimated to be $370 billion, with predictions of $1.3 trillion in the next ten years (Statista 2023). While the viral sensation and enormous popularity of ChatGPT are generating unprecedented attention and interest in AI right now, AI, as both a theoretical concept and version of its technological implementations and applications, has a long history with its origin going back to the 1950s. In the advertising field, the first research article on the topic of AI in connection to advertising was published in 1988 (Cook and Schleede 1988). The authors described “decision support systems” (i.e., expert systems) as probably the “most widely implemented and well-known applications of AI” (48). As described, these systems used databases and models to solve problems, such as help with direct-mail systems and newspaper advertising placement. Since then, AI has changed the business of media and advertising and attracted attention from both advertising practitioners and scholars. Although there is no standard definition, Rodgers (2021) defined AI advertising as “brand communication that uses a range of machine functions that learn to carry out tasks with intent to persuade with input by humans, machines, or both” (2) and positioned AI advertising as a subdiscipline of advertising “situated at the intersection of cognitive science, computer science, and advertising” (2). Advertisers are using AI technologies in automated market segmentation and targeting, ad creative development and personalization, improving ad buying and placement, and optimizing advertising investment (Kietzmann, Paschen, and Treen 2018). Following the trend of increasing AI adoption in advertising, advertising scholars have organized sessions at the American Academy of Advertising (AAA) conference, such as the 2014 preconference, “Big Data for Advertising Research and Education,” and the joint AAA-ANA Educational Foundation luncheon panel with the provocative title, “The Future of Advertising—Will We Be Replaced by Robots?” in 2018. The Journal of Advertising (JA) has published multiple themed collections on AI-related topics, starting with a Special Section on Artificial Intelligence and Advertising, guest-edited by Hairong Li (2019). This collection of articles explo","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"52 1","pages":"477 - 482"},"PeriodicalIF":5.7,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42226239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-22DOI: 10.1080/00913367.2023.2220375
C. Davis, H. Jeong, A. Drolet
{"title":"Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising","authors":"C. Davis, H. Jeong, A. Drolet","doi":"10.1080/00913367.2023.2220375","DOIUrl":"https://doi.org/10.1080/00913367.2023.2220375","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46366784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.1080/00913367.2023.2218896
Niusha Jones, Anne Hamby
{"title":"It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking","authors":"Niusha Jones, Anne Hamby","doi":"10.1080/00913367.2023.2218896","DOIUrl":"https://doi.org/10.1080/00913367.2023.2218896","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43707576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.1080/00913367.2023.2220380
M. Nelson, Kirby Cook
{"title":"Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?","authors":"M. Nelson, Kirby Cook","doi":"10.1080/00913367.2023.2220380","DOIUrl":"https://doi.org/10.1080/00913367.2023.2220380","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48111595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-08DOI: 10.1080/00913367.2023.2212010
Jinpyo Hong, Il Im, Sungjun S. Park
{"title":"It’s All about Timing: Captive Targeting through Mobile Ads","authors":"Jinpyo Hong, Il Im, Sungjun S. Park","doi":"10.1080/00913367.2023.2212010","DOIUrl":"https://doi.org/10.1080/00913367.2023.2212010","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43459512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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