Pub Date : 2024-03-05DOI: 10.1080/00913367.2024.2309923
Guoquan Ye, Xin Guan, Liselot Hudders, Yi Xiao, Jingyu Li
Advertising value is a concept representing the overall usefulness and worth of advertising to consumers. While the concept is valuable in assessing consumers’ appreciation of advertising, the find...
{"title":"A Meta-Analysis of the Antecedents and Consequences of Advertising Value","authors":"Guoquan Ye, Xin Guan, Liselot Hudders, Yi Xiao, Jingyu Li","doi":"10.1080/00913367.2024.2309923","DOIUrl":"https://doi.org/10.1080/00913367.2024.2309923","url":null,"abstract":"Advertising value is a concept representing the overall usefulness and worth of advertising to consumers. While the concept is valuable in assessing consumers’ appreciation of advertising, the find...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"27 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140064395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-20DOI: 10.1080/00913367.2024.2309921
Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal, Martin Wetzels
Marketers today are increasingly using storytelling to engage their audiences. However, the design of narrative visuals is often inspired by a text-centric understanding of narratives. Despite the ...
{"title":"Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers","authors":"Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal, Martin Wetzels","doi":"10.1080/00913367.2024.2309921","DOIUrl":"https://doi.org/10.1080/00913367.2024.2309921","url":null,"abstract":"Marketers today are increasingly using storytelling to engage their audiences. However, the design of narrative visuals is often inspired by a text-centric understanding of narratives. Despite the ...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"52 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139915990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-12DOI: 10.1080/00913367.2024.2306401
Robert Madrigal, Catherine Anne Armstrong Soule, Jesse King
Advertisements often feature numeric claims comparing risks associated with one alternative (e.g., control) to another (treatment). Differences may be expressed in either absolute (Modified Rate − ...
{"title":"Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent","authors":"Robert Madrigal, Catherine Anne Armstrong Soule, Jesse King","doi":"10.1080/00913367.2024.2306401","DOIUrl":"https://doi.org/10.1080/00913367.2024.2306401","url":null,"abstract":"Advertisements often feature numeric claims comparing risks associated with one alternative (e.g., control) to another (treatment). Differences may be expressed in either absolute (Modified Rate − ...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"67 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139733774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-12DOI: 10.1080/00913367.2024.2306422
Debashree Roy Bhattacharjee, Debasis Pradhan, Abhisek Kuanr, Neeru Malhotra
While brands are working to break down beauty stereotypes and employing body-positive advertisements to foster consumer engagement, empirical research on the influence of body-positive advertisemen...
{"title":"Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement","authors":"Debashree Roy Bhattacharjee, Debasis Pradhan, Abhisek Kuanr, Neeru Malhotra","doi":"10.1080/00913367.2024.2306422","DOIUrl":"https://doi.org/10.1080/00913367.2024.2306422","url":null,"abstract":"While brands are working to break down beauty stereotypes and employing body-positive advertisements to foster consumer engagement, empirical research on the influence of body-positive advertisemen...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"6 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139739663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-07DOI: 10.1080/00913367.2024.2306415
Malgorzata (Mags) Karpinska-Krakowiak, Martin Eisend
A deepfake is a realistic portrayal of untrue information (i.e., it realistically depicts individuals who were not originally present in a given footage). A deepfaked ad has the potential to mislea...
{"title":"Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures","authors":"Malgorzata (Mags) Karpinska-Krakowiak, Martin Eisend","doi":"10.1080/00913367.2024.2306415","DOIUrl":"https://doi.org/10.1080/00913367.2024.2306415","url":null,"abstract":"A deepfake is a realistic portrayal of untrue information (i.e., it realistically depicts individuals who were not originally present in a given footage). A deepfaked ad has the potential to mislea...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"32 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139750389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-31DOI: 10.1080/00913367.2023.2291475
Kelly Cowart, Zhihao Yu, Aihui Ding
Across four experiments, we use correspondent inference theory to explain customer inferences about organizational inclusiveness and ulterior motive following exposure to monoracial (same race) or ...
在四个实验中，我们使用对应推理理论来解释顾客在接触单种族（同一种族）或...
{"title":"Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models","authors":"Kelly Cowart, Zhihao Yu, Aihui Ding","doi":"10.1080/00913367.2023.2291475","DOIUrl":"https://doi.org/10.1080/00913367.2023.2291475","url":null,"abstract":"Across four experiments, we use correspondent inference theory to explain customer inferences about organizational inclusiveness and ulterior motive following exposure to monoracial (same race) or ...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"80 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139695946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public service announcements (PSAs) are messages disseminated by governments and nonprofits to serve the public interest. In emphasizing social good, PSAs should be less likely to employ neoliberal...
{"title":"Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements","authors":"Kasey Windels, Sophia Mueller, Xiaofan Wei, Huan Chen","doi":"10.1080/00913367.2023.2291474","DOIUrl":"https://doi.org/10.1080/00913367.2023.2291474","url":null,"abstract":"Public service announcements (PSAs) are messages disseminated by governments and nonprofits to serve the public interest. In emphasizing social good, PSAs should be less likely to employ neoliberal...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"55 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139407343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-02DOI: 10.1080/00913367.2023.2288828
Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek
Transformative advertising research (TAR) suggests examining advertising’s transformational possibilities via the interactions between institutional actors at each marketing level to gauge its effe...
{"title":"The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective","authors":"Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek","doi":"10.1080/00913367.2023.2288828","DOIUrl":"https://doi.org/10.1080/00913367.2023.2288828","url":null,"abstract":"Transformative advertising research (TAR) suggests examining advertising’s transformational possibilities via the interactions between institutional actors at each marketing level to gauge its effe...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"23 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139110408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-02DOI: 10.1080/00913367.2023.2288829
Steffi De Jans, Liselot Hudders, Bram Constandt
This systematic review of research on gambling sponsorship provides insight into the current state of the art of gambling sponsorship research, a theoretical framework for understanding the mechani...
{"title":"#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research","authors":"Steffi De Jans, Liselot Hudders, Bram Constandt","doi":"10.1080/00913367.2023.2288829","DOIUrl":"https://doi.org/10.1080/00913367.2023.2288829","url":null,"abstract":"This systematic review of research on gambling sponsorship provides insight into the current state of the art of gambling sponsorship research, a theoretical framework for understanding the mechani...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"29 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139076931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-27DOI: 10.1080/00913367.2023.2288827
Yicong Zhang, Xueyao Zhang
Brand-to-brand help on social media is an unexplored branding strategy and a novel corporate social responsibility (CSR) behavior. The research is based on the framework of communion and agency, wh...
{"title":"Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations","authors":"Yicong Zhang, Xueyao Zhang","doi":"10.1080/00913367.2023.2288827","DOIUrl":"https://doi.org/10.1080/00913367.2023.2288827","url":null,"abstract":"Brand-to-brand help on social media is an unexplored branding strategy and a novel corporate social responsibility (CSR) behavior. The research is based on the framework of communion and agency, wh...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"461 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139061463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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