Advertisements make use of specific camera angles when they portray products. In this study, the results of four experiments, including one field experiment, revealed that camera angles convey dive...
{"title":"Looking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisements","authors":"Changchun Xuan, Rui Chen, Shengdong Lin, Hanyun Huang","doi":"10.1080/00913367.2023.2282998","DOIUrl":"https://doi.org/10.1080/00913367.2023.2282998","url":null,"abstract":"Advertisements make use of specific camera angles when they portray products. In this study, the results of four experiments, including one field experiment, revealed that camera angles convey dive...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"26 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138658177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-12DOI: 10.1080/00913367.2023.2275776
Yannic Meier, Anne Oeldorf-Hirsch, Nicole C. Krämer
Social media users are frequently targeted by commercial and political advertisements, which many perceive as a privacy threat. Although commercial and political targeting intend to influence users...
{"title":"Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media","authors":"Yannic Meier, Anne Oeldorf-Hirsch, Nicole C. Krämer","doi":"10.1080/00913367.2023.2275776","DOIUrl":"https://doi.org/10.1080/00913367.2023.2275776","url":null,"abstract":"Social media users are frequently targeted by commercial and political advertisements, which many perceive as a privacy threat. Although commercial and political targeting intend to influence users...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"14 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138658168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Companies increasingly employ environmental compensation claims in their advertisements. This practice, however, has been criticized as being a form of greenwashing. In two studies, we examined ass...
{"title":"Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes","authors":"Ariadne Neureiter, Marlis Stubenvoll, Jörg Matthes","doi":"10.1080/00913367.2023.2268718","DOIUrl":"https://doi.org/10.1080/00913367.2023.2268718","url":null,"abstract":"Companies increasingly employ environmental compensation claims in their advertisements. This practice, however, has been criticized as being a form of greenwashing. In two studies, we examined ass...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"64 2","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138449828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-27DOI: 10.1080/00913367.2023.2275773
Matthias Glaser, Heribert Reisinger, Arnd Florack
Narrative video ads often use either celebrities or unknown actors to engage consumers and convey their messages. Although research suggests that celebrities (versus unknown actors) may enhance the...
{"title":"You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements","authors":"Matthias Glaser, Heribert Reisinger, Arnd Florack","doi":"10.1080/00913367.2023.2275773","DOIUrl":"https://doi.org/10.1080/00913367.2023.2275773","url":null,"abstract":"Narrative video ads often use either celebrities or unknown actors to engage consumers and convey their messages. Although research suggests that celebrities (versus unknown actors) may enhance the...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"110 49","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138455126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-20DOI: 10.1080/00913367.2023.2268682
Janine L. Williams, Ann-Marie Kennedy, Nicholas Ashill
Problematic and risky behaviors such as drunk driving, drug taking, and binge drinking are often undertaken in social situations where a bystander could intervene. To date, research has examined ne...
{"title":"Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!","authors":"Janine L. Williams, Ann-Marie Kennedy, Nicholas Ashill","doi":"10.1080/00913367.2023.2268682","DOIUrl":"https://doi.org/10.1080/00913367.2023.2268682","url":null,"abstract":"Problematic and risky behaviors such as drunk driving, drug taking, and binge drinking are often undertaken in social situations where a bystander could intervene. To date, research has examined ne...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"12 7","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138297654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-03DOI: 10.1080/00913367.2023.2261027
Niek Althuizen
AbstractOnline disinformation often plays to partisan identities to grab attention and elicit strong reactions in polarized societies. In this research note, the perceived credibility and persuasiveness of unverified negative information about brands posted on social media and the role therein of congruencies among the partisan identity of the self, the source of information, and the brand (i.e., liberal versus conservative) are investigated. Following marketing research on “identity congruency” and “motivated reasoning” effects, three experiments demonstrate that self-source, self-brand, and source-brand partisan identity (in)congruencies can influence the credibility and persuasiveness of unverified negative brand information. However, the observed partisan identity (in)congruency effects were found to be asymmetric; that is, their nature or magnitude was dependent on whether liberal or conservative partisan identities were involved. This research note also emphasizes that unverified negative brand information posted on social media can have a substantial impact on brand evaluations, even if consumers doubt its veracity. These findings are relevant not only for advertisers (on social media) and brand managers but also for researchers who study online disinformation. It is hoped that this research note will lead to further research on the nature and drivers of asymmetric partisan identity (in)congruency effects in advertising and other communications contexts. AcknowledgementsThe author is grateful to the Editor, Associate Editor, and two anonymous reviewers for their suggestions to improve this research note. The author also thanks Negin Latifi, Sakshi Aggarwal, Sourjo Mukherjee, and Stefan Bernritter for their input, suggestions, and help with setting up and analyzing the results of earlier studies that informed this article.Disclosure StatementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsNiek AlthuizenNiek Althuizen (PhD, Rotterdam School of Management) is an associate professor, Department of Marketing, Sales, and Communication, Montpellier Business School.
{"title":"Through the Partisan Looking Glass: Evidence of Asymmetric Credibility and Persuasion Effects of Unverified Negative Brand Information on Social Media","authors":"Niek Althuizen","doi":"10.1080/00913367.2023.2261027","DOIUrl":"https://doi.org/10.1080/00913367.2023.2261027","url":null,"abstract":"AbstractOnline disinformation often plays to partisan identities to grab attention and elicit strong reactions in polarized societies. In this research note, the perceived credibility and persuasiveness of unverified negative information about brands posted on social media and the role therein of congruencies among the partisan identity of the self, the source of information, and the brand (i.e., liberal versus conservative) are investigated. Following marketing research on “identity congruency” and “motivated reasoning” effects, three experiments demonstrate that self-source, self-brand, and source-brand partisan identity (in)congruencies can influence the credibility and persuasiveness of unverified negative brand information. However, the observed partisan identity (in)congruency effects were found to be asymmetric; that is, their nature or magnitude was dependent on whether liberal or conservative partisan identities were involved. This research note also emphasizes that unverified negative brand information posted on social media can have a substantial impact on brand evaluations, even if consumers doubt its veracity. These findings are relevant not only for advertisers (on social media) and brand managers but also for researchers who study online disinformation. It is hoped that this research note will lead to further research on the nature and drivers of asymmetric partisan identity (in)congruency effects in advertising and other communications contexts. AcknowledgementsThe author is grateful to the Editor, Associate Editor, and two anonymous reviewers for their suggestions to improve this research note. The author also thanks Negin Latifi, Sakshi Aggarwal, Sourjo Mukherjee, and Stefan Bernritter for their input, suggestions, and help with setting up and analyzing the results of earlier studies that informed this article.Disclosure StatementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsNiek AlthuizenNiek Althuizen (PhD, Rotterdam School of Management) is an associate professor, Department of Marketing, Sales, and Communication, Montpellier Business School.","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"31 29","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135818744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-03DOI: 10.1080/00913367.2023.2258388
Wen Xie, Mi Hyun Lee, Ming Chen, Zhu Han
As mobile devices have become a necessity in our daily lives, mobile advertising is also prevalent. Accordingly, it is critical for practitioners to understand how consumers visually attend to mobi...
{"title":"Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques","authors":"Wen Xie, Mi Hyun Lee, Ming Chen, Zhu Han","doi":"10.1080/00913367.2023.2258388","DOIUrl":"https://doi.org/10.1080/00913367.2023.2258388","url":null,"abstract":"As mobile devices have become a necessity in our daily lives, mobile advertising is also prevalent. Accordingly, it is critical for practitioners to understand how consumers visually attend to mobi...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"64 41","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71524820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-01Epub Date: 2022-03-31DOI: 10.1177/11297298221085225
Mathijs van Oevelen, Boudewijn Dc Heggen, Alferso C Abrahams, Joris I Rotmans, Maarten Gj Snoeijs, Robin Wm Vernooij, Marjolijn van Buren, Sabine Ca Meijvis
Background: Central venous catheters (CVC) remain a commonly used vascular access option in haemodialysis, despite guidelines advising to preferably use arteriovenous fistulae. Compared to younger patients, the risk-benefit ratio of CVC in older patients might be more beneficial, but previous studies mainly focussed on catheter-related bacteraemia and/or assessed tunnelled CVC (TCVC) only. This study's aim was to compare all catheter-related infections and malfunctions in older patients with younger patients using all CVC subtypes.
Materials and methods: We used data from DUCATHO, a multicentre observational cohort study in The Netherlands. All adult patients in whom a CVC was placed for haemodialysis between 2012 and 2016 were included. The primary endpoint was the occurrence of catheter-related infections, comparing patients aged ⩾70 years with patients aged <70 years (reference). As secondary endpoints, catheter malfunctions and catheter removal due to either infection or malfunction were assessed. Using Cox proportional hazards and recurrent events modelling, hazard ratios (HR) with 95% confidence intervals (CI) were calculated with adjustment of prespecified confounders. Additionally, endpoints were assessed for non-tunnelled CVC (NTCVC) and TCVC separately.
Results: A total of 1595 patients with 2731 CVC (66.5% NTCVC, 33.1% TCVC) were included. Of these patients, 1001 (62.8%) were aged <70 years and 594 (37.2%) ⩾70 years. No statistically significant difference was found for the occurrence of catheter-related infections (adjusted HR 0.80-95% CI 0.62-1.02), catheter malfunction (adjusted HR 0.94-95% CI 0.75-1.17) and catheter removal due to infection or malfunction (adjusted HR 0.94-95% CI 0.80-1.11). Results were comparable when assessing NTCVC and TCVC separately.
Conclusion: Patients aged ⩾70 to <70 years have a comparable risk for the occurrence of catheter-related infections and catheter malfunction. These findings may help when discussing treatment options with older patients starting haemodialysis and may inform the current debate on the best vascular access for these patients.
{"title":"Central venous catheter-related complications in older haemodialysis patients: A multicentre observational cohort study.","authors":"Mathijs van Oevelen, Boudewijn Dc Heggen, Alferso C Abrahams, Joris I Rotmans, Maarten Gj Snoeijs, Robin Wm Vernooij, Marjolijn van Buren, Sabine Ca Meijvis","doi":"10.1177/11297298221085225","DOIUrl":"10.1177/11297298221085225","url":null,"abstract":"<p><strong>Background: </strong>Central venous catheters (CVC) remain a commonly used vascular access option in haemodialysis, despite guidelines advising to preferably use arteriovenous fistulae. Compared to younger patients, the risk-benefit ratio of CVC in older patients might be more beneficial, but previous studies mainly focussed on catheter-related bacteraemia and/or assessed tunnelled CVC (TCVC) only. This study's aim was to compare all catheter-related infections and malfunctions in older patients with younger patients using all CVC subtypes.</p><p><strong>Materials and methods: </strong>We used data from DUCATHO, a multicentre observational cohort study in The Netherlands. All adult patients in whom a CVC was placed for haemodialysis between 2012 and 2016 were included. The primary endpoint was the occurrence of catheter-related infections, comparing patients aged ⩾70 years with patients aged <70 years (reference). As secondary endpoints, catheter malfunctions and catheter removal due to either infection or malfunction were assessed. Using Cox proportional hazards and recurrent events modelling, hazard ratios (HR) with 95% confidence intervals (CI) were calculated with adjustment of prespecified confounders. Additionally, endpoints were assessed for non-tunnelled CVC (NTCVC) and TCVC separately.</p><p><strong>Results: </strong>A total of 1595 patients with 2731 CVC (66.5% NTCVC, 33.1% TCVC) were included. Of these patients, 1001 (62.8%) were aged <70 years and 594 (37.2%) ⩾70 years. No statistically significant difference was found for the occurrence of catheter-related infections (adjusted HR 0.80-95% CI 0.62-1.02), catheter malfunction (adjusted HR 0.94-95% CI 0.75-1.17) and catheter removal due to infection or malfunction (adjusted HR 0.94-95% CI 0.80-1.11). Results were comparable when assessing NTCVC and TCVC separately.</p><p><strong>Conclusion: </strong>Patients aged ⩾70 to <70 years have a comparable risk for the occurrence of catheter-related infections and catheter malfunction. These findings may help when discussing treatment options with older patients starting haemodialysis and may inform the current debate on the best vascular access for these patients.</p>","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"12 1","pages":"1322-1331"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10714686/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80988104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-24DOI: 10.1080/00913367.2023.2255241
Bingqing (Miranda) Yin, Yexin Jessica Li
Charities often feature their recipients as protagonists in fundraising appeals (i.e., recipient-focused appeals), and considerable research has examined the best way to portray recipients to gener...
{"title":"Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients","authors":"Bingqing (Miranda) Yin, Yexin Jessica Li","doi":"10.1080/00913367.2023.2255241","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255241","url":null,"abstract":"Charities often feature their recipients as protagonists in fundraising appeals (i.e., recipient-focused appeals), and considerable research has examined the best way to portray recipients to gener...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"79 10","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72365718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-24DOI: 10.1080/00913367.2023.2255247
Anna Rößner, Martin Eisend
The literature on diversity suffers from several shortcomings, leading to conflicting views or unjustified beliefs about ethnic minorities in advertising. Evidence is needed to show whether adverti...
{"title":"Ethnic Minorities in Advertising","authors":"Anna Rößner, Martin Eisend","doi":"10.1080/00913367.2023.2255247","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255247","url":null,"abstract":"The literature on diversity suffers from several shortcomings, leading to conflicting views or unjustified beliefs about ethnic minorities in advertising. Evidence is needed to show whether adverti...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"12 3","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71417509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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