A bias-correction approach that can recover the total average treatment effect of a ranking algorithm based on past A/B tests even if those tests suffer from interference issues.
一种偏差校正方法，可以恢复基于过去A/B测试的排名算法的总平均处理效果，即使这些测试存在干扰问题。
{"title":"A Bias Correction Approach for Interference in Ranking Experiments","authors":"Ali Goli, Anja Lambrecht, Hema Yoganarasimhan","doi":"10.1287/mksc.2022.0046","DOIUrl":"https://doi.org/10.1287/mksc.2022.0046","url":null,"abstract":"A bias-correction approach that can recover the total average treatment effect of a ranking algorithm based on past A/B tests even if those tests suffer from interference issues.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136294812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Imperfect information processing can lead to loss aversion behavior.
不完善的信息处理会导致损失厌恶行为。
{"title":"Toward an Information-Processing Theory of Loss Aversion","authors":"J. Miguel Villas-Boas","doi":"10.1287/mksc.2022.0188","DOIUrl":"https://doi.org/10.1287/mksc.2022.0188","url":null,"abstract":"Imperfect information processing can lead to loss aversion behavior.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136060315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Michael A. Wiles, Saeed Janani, Darima Fotheringham, Chadwick J. Miller
Advertising theory offers competing perspectives on how advertising might affect life satisfaction. For instance, advertising may have some negative effects by increasing materialism, or it may have some positive effects by reducing marketplace uncertainty. Yet research investigating these connections remains limited. We compile a data set of per capita advertising expenditure to investigate advertising’s relationship with life satisfaction within 76 countries from 2006 to 2019. We deal with several sources of endogeneity and account for other determinants of life satisfaction (e.g., gross domestic product (GDP) per capita, social support) in our analysis. Results from a within-country fixed-effect model indicate that per capita advertising expenditure is positively related to national average life satisfaction. Moderation analyses of this aggregate secondary data and two individual-level experiments provide mechanistic evidence that this occurs because of advertising’s ability to reduce marketplace uncertainty. However, supplemental analyses and an additional experiment indicate that this positive relationship is attenuated through a materialism pathway in certain situations (e.g., related to cultural, income, and subjective inequality factors) and can become negative. As such, we provide the first nuanced and multifaceted view of advertising’s complex relationship with life satisfaction in the marketing literature. History: Puneet Manchanda served as the senior editor for this article. Funding: All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. The authors have no funding to report. Supplemental Material: The e-companion and data are available at https://doi.org/10.1287/mksc.2021.0136 .
{"title":"A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries","authors":"Michael A. Wiles, Saeed Janani, Darima Fotheringham, Chadwick J. Miller","doi":"10.1287/mksc.2021.0136","DOIUrl":"https://doi.org/10.1287/mksc.2021.0136","url":null,"abstract":"Advertising theory offers competing perspectives on how advertising might affect life satisfaction. For instance, advertising may have some negative effects by increasing materialism, or it may have some positive effects by reducing marketplace uncertainty. Yet research investigating these connections remains limited. We compile a data set of per capita advertising expenditure to investigate advertising’s relationship with life satisfaction within 76 countries from 2006 to 2019. We deal with several sources of endogeneity and account for other determinants of life satisfaction (e.g., gross domestic product (GDP) per capita, social support) in our analysis. Results from a within-country fixed-effect model indicate that per capita advertising expenditure is positively related to national average life satisfaction. Moderation analyses of this aggregate secondary data and two individual-level experiments provide mechanistic evidence that this occurs because of advertising’s ability to reduce marketplace uncertainty. However, supplemental analyses and an additional experiment indicate that this positive relationship is attenuated through a materialism pathway in certain situations (e.g., related to cultural, income, and subjective inequality factors) and can become negative. As such, we provide the first nuanced and multifaceted view of advertising’s complex relationship with life satisfaction in the marketing literature. History: Puneet Manchanda served as the senior editor for this article. Funding: All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. The authors have no funding to report. Supplemental Material: The e-companion and data are available at https://doi.org/10.1287/mksc.2021.0136 .","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135825652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper develops an offline reinforcement learning framework that identifies and evaluate the ad sequencing policy that optimizes user engagement.
本文开发了一个离线强化学习框架，用于识别和评估优化用户参与度的广告排序策略。
{"title":"Optimizing User Engagement Through Adaptive Ad Sequencing","authors":"Omid Rafieian","doi":"10.1287/mksc.2022.1423","DOIUrl":"https://doi.org/10.1287/mksc.2022.1423","url":null,"abstract":"This paper develops an offline reinforcement learning framework that identifies and evaluate the ad sequencing policy that optimizes user engagement.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135895722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We show that advertising can act as a reminder for consumers who intend to buy a product.
我们表明，广告可以作为一个提醒消费者谁打算购买一种产品。
{"title":"Advertising as a Reminder: Evidence from the Dutch State Lottery","authors":"Chen He, Tobias Klein","doi":"10.1287/mksc.2022.1405","DOIUrl":"https://doi.org/10.1287/mksc.2022.1405","url":null,"abstract":"We show that advertising can act as a reminder for consumers who intend to buy a product.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134971486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Øystein Daljord, Carl F. Mela, Jason M. T. Roos, Jim Sprigg, Song Yao
This paper addresses how and when to extrapolate experimental results for normative policy analysis, particularly in the context of compliance promotions in which consumers can self-select into treatment.
{"title":"The Design and Targeting of Compliance Promotions","authors":"Øystein Daljord, Carl F. Mela, Jason M. T. Roos, Jim Sprigg, Song Yao","doi":"10.1287/mksc.2022.1420","DOIUrl":"https://doi.org/10.1287/mksc.2022.1420","url":null,"abstract":"This paper addresses how and when to extrapolate experimental results for normative policy analysis, particularly in the context of compliance promotions in which consumers can self-select into treatment.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135736240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper analyzes stockouts resulting from hurricanes to study whether consumers are persistent in their brand choices.
本文分析了飓风造成的缺货，以研究消费者是否会坚持他们的品牌选择。
{"title":"Identifying State Dependence in Brand Choice: Evidence from Hurricanes","authors":"Julia Levine, Stephan Seiler","doi":"10.1287/mksc.2022.1415","DOIUrl":"https://doi.org/10.1287/mksc.2022.1415","url":null,"abstract":"The paper analyzes stockouts resulting from hurricanes to study whether consumers are persistent in their brand choices.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135736231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper shows that the entry of a for-sale-by-owner platform reduces the intermediation pricing.
本文表明，业主代售平台的进入降低了中介定价。
{"title":"For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment","authors":"Qiyuan Wang","doi":"10.1287/mksc.2022.0245","DOIUrl":"https://doi.org/10.1287/mksc.2022.0245","url":null,"abstract":"This paper shows that the entry of a for-sale-by-owner platform reduces the intermediation pricing.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"45 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73274862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Competing media platforms’ equilibrium pricing strategies in the presence of cross-side externalities between consumers and advertisers and their endogenous homing decisions.
消费者和广告商之间存在横向外部性时，竞争媒体平台的均衡定价策略及其内生归巢决策。
{"title":"Pricing Strategy of Competing Media Platforms","authors":"Wilfred Amaldoss, Jinzhao Du, Woochoel Shin","doi":"10.1287/mksc.2021.0092","DOIUrl":"https://doi.org/10.1287/mksc.2021.0092","url":null,"abstract":"Competing media platforms’ equilibrium pricing strategies in the presence of cross-side externalities between consumers and advertisers and their endogenous homing decisions.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"39 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79166310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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