This paper investigates users’ reactions to a massive and highly sensitive data breach via an array of causal inference methodologies.
本文通过一系列因果推理方法调查用户对大规模和高度敏感的数据泄露的反应。
{"title":"When the Data Are Out: Measuring Behavioral Changes Following a Data Breach","authors":"Dana Turjeman, Fred M. Feinberg","doi":"10.1287/mksc.2019.0208","DOIUrl":"https://doi.org/10.1287/mksc.2019.0208","url":null,"abstract":"This paper investigates users’ reactions to a massive and highly sensitive data breach via an array of causal inference methodologies.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136391323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta
Bans on menthol cigarettes are ineffective if consumers can bypass them. Taxes might be better because they reduce smoking and generate more tax revenue.
{"title":"Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts","authors":"Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta","doi":"10.1287/mksc.2022.0361","DOIUrl":"https://doi.org/10.1287/mksc.2022.0361","url":null,"abstract":"Bans on menthol cigarettes are ineffective if consumers can bypass them. Taxes might be better because they reduce smoking and generate more tax revenue.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135494289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Evidence from a large, preregistered field experiment reveals that making the social impact case for sharing can reduce concerns about bragging and increase word-of-mouth in the domain of charity.
{"title":"Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity","authors":"Ike Silver, Deborah A. Small","doi":"10.1287/mksc.2023.1450","DOIUrl":"https://doi.org/10.1287/mksc.2023.1450","url":null,"abstract":"Evidence from a large, preregistered field experiment reveals that making the social impact case for sharing can reduce concerns about bragging and increase word-of-mouth in the domain of charity.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"19 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86305747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
How to use AI to Predict Success of Email Campaigns
如何使用人工智能预测电子邮件活动的成功
{"title":"Unlimited Testing: Let’s Test Your Emails with AI","authors":"Nguyen Nguyen, J. Johnson, Michael Tsiros","doi":"10.1287/mksc.2021.0126","DOIUrl":"https://doi.org/10.1287/mksc.2021.0126","url":null,"abstract":"How to use AI to Predict Success of Email Campaigns","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"16 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89323595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov
Marketing Science, Ahead of Print.
营销科学，领先于印刷。
{"title":"Leveraging the Power of Images in Managing Product Return Rates","authors":"Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov","doi":"10.1287/mksc.2023.1451","DOIUrl":"https://doi.org/10.1287/mksc.2023.1451","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"20 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138538147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper studies the extent to which firms segment, differentiate, and price discriminate on the basis of gender in the personal care category.
本文研究了企业在个人护理类别中基于性别的细分、差异化和价格歧视的程度。
{"title":"Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?","authors":"Sarah Moshary, Anna E. Tuchman, Natasha Vajravelu","doi":"10.1287/mksc.2023.1452","DOIUrl":"https://doi.org/10.1287/mksc.2023.1452","url":null,"abstract":"This paper studies the extent to which firms segment, differentiate, and price discriminate on the basis of gender in the personal care category.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"26 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82611667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong
Marketing Science, Ahead of Print.
营销科学，领先于印刷。
{"title":"Advertising as Information for Ranking E-Commerce Search Listings","authors":"Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong","doi":"10.1287/mksc.2021.0292","DOIUrl":"https://doi.org/10.1287/mksc.2021.0292","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"8 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138538146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this paper, we analytically prove that the sufficient condition in Proposition 3 of Zhou and Zou (2023) never holds.
在本文中，我们解析地证明了Zhou和Zou(2023)的命题3中的充分条件不成立。
{"title":"Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)","authors":"Jinyi Liu, Tingliang Huang","doi":"10.1287/mksc.2022.0410","DOIUrl":"https://doi.org/10.1287/mksc.2022.0410","url":null,"abstract":"In this paper, we analytically prove that the sufficient condition in Proposition 3 of Zhou and Zou (2023) never holds.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"36 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88661788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”","authors":"Bo Zhou, Tianxin Zou","doi":"10.1287/mksc.2023.0215","DOIUrl":"https://doi.org/10.1287/mksc.2023.0215","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"8 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138538105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"What Cookie-Based Advertising Effectiveness Fails to Measure","authors":"Min Tian, Paul R. Hoban, Neeraj Arora","doi":"10.1287/mksc.2023.1453","DOIUrl":"https://doi.org/10.1287/mksc.2023.1453","url":null,"abstract":"Cookies do not make purchase decisions; individuals do. Cookie-level analyses are problematic—use first-party individual data instead.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"87 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83792909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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