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Virtual influencer and cultural heritage destination: Endorsement effectiveness of virtual versus human influencers 虚拟影响者与文化遗产目的地：虚拟影响者与人类影响者的认可效果对比
IF 10.4 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Annals of Tourism Research
Pub Date : 2024-11-22 DOI: 10.1016/j.annals.2024.103873
Ke Zhang , Xinru Sun , Gang Li
The present research conducted four experiments and found that virtual influencers are less effective than human influencers in endorsing cultural heritage destinations. Drawing on social categorization theory, we suggest that this effect occurs because tourists perceive virtual (vs. human) influencers as outsiders of humankind with a limited understanding of human culture. Consistent with this mechanism, our findings further reveal that this low effectiveness would be mitigated when virtual influencers showcase the ability to comprehend human culture. This research makes theoretical contributions to the literature on social perceptions of virtual influencers and social media marketing in the tourism industry. Also, these findings provide managerial implications regarding the effective usage of virtual influencers in destination marketing.
本研究进行了四次实验，发现虚拟影响者在为文化遗产目的地背书方面不如人类影响者有效。根据社会分类理论，我们认为之所以会出现这种效果，是因为游客认为虚拟影响者（与人类影响者相比）是人类的局外人，对人类文化的理解有限。与这一机制相一致，我们的研究结果进一步揭示，当虚拟影响者展示出理解人类文化的能力时，这种低有效性就会得到缓解。本研究为旅游业中虚拟影响者的社会认知和社交媒体营销方面的文献做出了理论贡献。此外，这些发现还为在目的地营销中有效利用虚拟影响者提供了管理启示。
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引用次数: 0
Aerotainment – Toward a research agenda merging airports and theme parks in the experience economy 航空娱乐--在体验经济中融合机场和主题公园的研究议程
IF 10.4 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Annals of Tourism Research
Pub Date : 2024-11-22 DOI: 10.1016/j.annals.2024.103881
Lázaro Florido-Benítez , Alastair M. Morrison , J. Andres Coca-Stefaniak
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引用次数: 0
Publish and prosper: Mindfully embracing the middle ground 出版与繁荣：用心拥抱中间地带
IF 10.4 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Annals of Tourism Research
Pub Date : 2024-11-22 DOI: 10.1016/j.annals.2024.103885
Weng Marc Lim
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引用次数: 0
Creating authentic indigenous tourism experiences 创造原汁原味的本土旅游体验
IF 10.4 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Annals of Tourism Research
Pub Date : 2024-11-21 DOI: 10.1016/j.annals.2024.103882
Roshis Krishna Shrestha , J.N. Patrick L'Espoir Decosta , Michelle Whitford
As Indigenous tourism gains momentum worldwide, tourists are increasingly seeking authentic Indigenous experiences. Authenticity in Indigenous tourism stems from Indigenous people's unique worldview of the connection between humans and nature. However, little is known about what prompts Indigenous peoples to develop authentic and meaningful tourism experiences. This conceptual study explores the role played by the autonomous motivation of Indigenous tourism business owners in the creation, negotiation, and delivery of authentic experiences. Informed by self-determination theory, this paper discusses a continuum of motivation within an Indigenous tourism context and shows how various forms of motivation contribute to the creation of authentic tourism experiences. Place relatedness is identified as a pivotal determinant in Indigenous people's autonomous motivation to engage in tourism activities.
随着土著旅游业在全球的发展，游客越来越多地寻求原汁原味的土著体验。原住民旅游的真实性源于原住民对人与自然之间联系的独特世界观。然而，人们对促使土著人开发真实而有意义的旅游体验的因素知之甚少。这项概念性研究探讨了土著旅游企业主的自主动机在创造、协商和提供真实体验中发挥的作用。在自决理论的指导下，本文讨论了土著旅游业背景下动机的连续统一体，并展示了各种形式的动机如何促进真实旅游体验的创造。地方相关性被认为是土著人参与旅游活动的自主动机的关键决定因素。
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引用次数: 0
Spiritual practice as tourism experience: An application of cultural transmission theory 作为旅游体验的精神实践：文化传播理论的应用
IF 10.4 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Annals of Tourism Research
Pub Date : 2024-11-19 DOI: 10.1016/j.annals.2024.103866
Rajesh Nautiyal , Julia N. Albrecht , Anna Carr
This conceptual paper examines the transformation of yoga, an ancient spiritual and cultural practice, into cultural tourism experiences. Applying cultural transmission theory and the learning concept therein, it presents a revised perspective of yoga tourism. The paper elucidates three key aspects: a) the transmission of yoga in an environmental (both physical and social) entity, b) the incorporation of yoga as a learning process within the framework of cultural transmission theory, and c) the redefining of the diverse learning processes of yoga into cultural products, services, and experiences. In addressing these points, this paper explores the effect of consumerism in yoga tourism, integral to its complex contemporary manifestation.
这篇概念性论文探讨了将瑜伽这一古老的精神和文化习俗转化为文化旅游体验的问题。本文运用文化传播理论及其中的学习概念，提出了瑜伽旅游的修正观点。本文阐明了三个关键方面：a) 瑜伽在环境（物理和社会）实体中的传播；b) 将瑜伽作为一种学习过程纳入文化传播理论框架；c) 将瑜伽的各种学习过程重新定义为文化产品、服务和体验。针对这些要点，本文探讨了消费主义在瑜伽旅游中的影响，这是其复杂的当代表现形式不可或缺的一部分。
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引用次数: 0
What drives citations in tourism research? 是什么推动了旅游研究的引用？
IF 10.4 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Annals of Tourism Research
Pub Date : 2024-11-18 DOI: 10.1016/j.annals.2024.103870
Songshan (Sam) Huang , Yuhong Shao , Di Zhang
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引用次数: 0
Tourism forecasting: A dynamic spatiotemporal model 旅游预测：动态时空模型
IF 10.4 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Annals of Tourism Research
Pub Date : 2024-11-13 DOI: 10.1016/j.annals.2024.103871
Mengqiang Pan, Zhixue Liao, Zhouyiying Wang, Chi Ren, Zhibin Xing, Wenyong Li
In recent years, spatiotemporal modeling has become an effective method for predicting tourism demand. Nonetheless, existing forecasting models have neglected dynamic nature of spatial dependence. Furthermore, frequently used long short-term memory models often ignore spatial heterogeneity and are prone to overfitting in tourism contexts. To address these shortcomings, dynamic spatial-temporal convolutional network is proposed in this study. In this model, the spatial-temporal attention mechanism and convolution modules are employed to extract dynamic spatiotemporal dependencies and spatial heterogeneity. Based on two datasets with different time granularities, this empirical study shows that the proposed model outperforms baseline models. The results confirm that incorporating dynamic spatial dependencies and spatial heterogeneity can significantly improve predictive performance.
近年来，时空模型已成为预测旅游需求的有效方法。然而，现有的预测模型忽视了空间依赖的动态性质。此外，常用的长短期记忆模型往往忽略了空间异质性，在旅游环境中容易出现过拟合。针对这些不足，本研究提出了动态时空卷积网络。在该模型中，采用了时空注意机制和卷积模块来提取动态时空依赖性和空间异质性。基于两个不同时间粒度的数据集的实证研究表明，所提出的模型优于基线模型。结果证实，纳入动态空间依赖性和空间异质性可以显著提高预测性能。
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引用次数: 0
When less is more: The numerical format effect of tourism corporate donations 少即是多：旅游企业捐赠的数字格式效应
IF 10.4 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Annals of Tourism Research
Pub Date : 2024-11-07 DOI: 10.1016/j.annals.2024.103864
Jihao Hu , Nan (Iris) Xue , Lisa C. Wan
Corporate philanthropy has been demonstrated as the most effective corporate social responsibility (CSR) strategy for tourism companies to enhance their reputation and competitiveness, especially beyond a crisis (e.g., COVID-19). However, little is known about the factors that make tourism corporate donations more effective in generating positive consumer reactions. Across three experiments, this research shows that consumers tend to respond more favorably to a donation amount presented in a rounded format (e.g., $500,000) than a precise one (e.g., $501,327) because a rounded numerical format triggers individuals' higher levels of other-praising affective reactions (Studies 1 and 2). However, this effect does not hold for small-sized firms (Study 3). The research offers novel theoretical implications for tourism corporate philanthropy and insights for managers.
企业慈善事业已被证明是旅游企业提升声誉和竞争力最有效的企业社会责任（CSR）战略，尤其是在危机过后（如 COVID-19）。然而，人们对旅游企业捐赠能更有效地引起消费者积极反应的因素知之甚少。本研究通过三项实验表明，消费者倾向于对四舍五入格式（如 500,000 美元）的捐赠金额做出比精确格式（如 501,327 美元）更积极的反应，因为四舍五入的数字格式会引发个体更高水平的其他赞美情感反应（研究 1 和 2）。然而，这种效应在小型企业中并不存在（研究 3）。研究为旅游企业慈善事业提供了新的理论意义，也为管理者提供了启示。
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引用次数: 0
Bridging travel medicine and tourism: A call for collaboration 连接旅行医学和旅游业：呼吁合作
IF 10.4 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Annals of Tourism Research
Pub Date : 2024-11-06 DOI: 10.1016/j.annals.2024.103868
Fangli Hu , Jun Wen , Haifeng Hou , Wei Wang
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引用次数: 0
Caring wings of hospidarity: Creating safe transitional spaces through hospitality alliances 临终关怀的关爱之翼：通过接待联盟创造安全的过渡空间
IF 10.4 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Annals of Tourism Research
Pub Date : 2024-11-06 DOI: 10.1016/j.annals.2024.103859
Anna Irimiás , Ariel Zoltán Mitev
When people are treated as refugees, they feel like refugees, but when they are treated as tourists they feel like tourists. This study contributes to knowledge on solidarity tourism by introducing the concept of ‘hospidarity’ (merging the theoretical readings of hospitality and solidarity) and identifying it as a driving force in the creation of a caring environment. Safe transitional spaces facilitate individuals' role transition from that of refugee to a (formerly enjoyed) tourist role. Results from field research and interviews carried out in a spa-town close to a war-torn country, both with tourism stakeholders and refugees/guests, helped us to elaborate the concept of hospidarity. Tourism stakeholders are encouraged to adopt the hospidarity procedure as an action protocol in long-drawn-out crises.
当人们被当作难民对待时，他们感觉自己是难民，但当他们被当作游客对待时，他们感觉自己是游客。本研究通过引入 "好客 "概念（将好客与团结的理论解读融合在一起），并将其确定为营造关爱环境的推动力，为团结旅游知识的普及做出了贡献。安全的过渡空间有助于个人从难民角色向（以前享受的）游客角色转变。在一个靠近战乱国家的温泉镇，我们对旅游业相关方和难民/游客进行了实地调研和访谈，结果有助于我们阐述 "热情好客 "的概念。我们鼓励旅游业利益相关者采用 "好客互助 "程序，将其作为应对长期危机的行动方案。
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引用次数: 0
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