Based on short video information, this study extracted two explanatory variables, popularity and publicity, to empirically forecast weekly tourism demand for a destination (Macao) and a tourist attraction (Mount Siguniang, China). Results indicated that 1) models integrating the popularity or publicity of short videos outperform models without these attributes in tourism demand forecasting; 2) compared with popularity, models featuring publicity from short videos can generate more accurate forecasts; 3) models combining publicity and popularity do not necessarily exceed the performance of models including only publicity; and 4) when models account for search queries as well as publicity, search queries help improve forecasting accuracy for tourist attractions (this positive impact does not apply to destinations).
This study examines the issues of occupational stigma female employees face in the tourism industry, with a specific focus on Chinese female flight attendants. Through semi-structured interviews with 25 female participants, it reveals how gender stereotypes contribute to and sustain this stigma, distorting femininity and physical attractiveness through negative labeling, loss of status, and occupational discrimination. Consequently, this leads to an intersection of moral and social stigmas. Additionally, the study highlights the patriarchal norms and organizational practices in perpetuating these stereotypes. It enhances our comprehension of gender-related occupational stigma in the tourism industry. Furthermore, it advocates for the implementation of organizational initiatives that challenge gender stereotypes, thus fostering a more inclusive and equitable working environment for female employees.
Framed by a multidimensional approach to dilemmas, this qualitative study focuses on Norwegians' views on tourism mobilities and climate change dilemmas, contextual aspects, coping strategies, and consequences. Despite being situated in ideological and moral landscapes where the climate crisis is largely ignored, all participants acknowledge the dilemmas. However, the unconcerned deny personal responsibility and are unwilling to change their travel habits, representing a typical tourist mindset regarding environmental concerns. Pro-environmentalists are critical of neoliberal values and call for responsible tourism practices. Both groups agree that tourism needs regulations. Managing tourism's commons tragedy character on a global level poses challenges due to capitalist forces and low political priority. The study calls for pro-environmental changes at the individual, institutional, and political levels.
Empirical investigations regarding tourists' safety-related responses to warning messages in natural recreational leisure settings are scarce. Through three online experiments with recreational scenarios, several findings emerged. First, strong (vs. weak) warning messages led to greater safety behavior (compliance and participation). Second, warning messages sequentially mediated safety behavior (compliance and participation) through threat appraisal and problem-focused coping. Warning messages also affected safety compliance, but not safety participation, via the sequential mediation of threat appraisal and emotion-focused coping. Third, other tourists' safety (vs. risky) behavior positively reinforced warning messages' roles in problem-focused coping and safety behavior; no significant moderating effect manifested between warning messages and emotion-focused coping. Understanding safety messages' persuasive effects can help destination management organizations control tourists' behavior.
Scholars have increasingly called for multi-stakeholder and participatory approaches to place branding. The inclusion of communities is often argued for creating legitimate place brands. However, there is limited understanding of how these notions interact. This paper investigates how stakeholders construct legitimacy and inclusivity in their place branding practices. We develop a theoretical framework for legitimacy-inclusivity and apply it to a case study of Northamptonshire, UK. The analysis reveals contrasting approaches by industry stakeholders and voluntary organisations in terms of representation and advocacy, engagement and co-creation, and effectiveness and impact. The unique characteristics and mechanisms of voluntary organisations, which facilitate community leadership and engagement, have implications for more inclusive and legitimate place branding.
Peer-to-peer accommodation prices can be derived from individual accommodation and destination characteristics. This study focuses on spatially coopetitive pricing among peer-to-peer accommodations at both individual and clustered levels. Applying spatial analytical techniques to 2090 Airbnb properties across 275 census tracts in Miami-Dade County, Florida, we model peer-to-peer accommodation prices based on three coopetition antecedents: market commonality, resource similarity, and supply commonality. The results reveal the presence of three clusters of spatially coopetitive pricing dynamics, namely, cooperation-dominant, competition-dominant, and balanced coopetition, across coopetition precursors. This study offers practical guidance for accommodation rental platforms, hosts, and policymakers regarding the role of coopetitive pricing strategies shaped by tourism demand, supply, and resources within and across tourism destinations.