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Disentangling the Net of Needs Satisfaction and Gaming Disorder Symptoms in Adult Gamers 解除成人游戏玩家需求满足与游戏障碍症状之间的联系
IF 9.9 1区 心理学 Q1 Arts and Humanities Pub Date : 2024-05-15 DOI: 10.1016/j.chb.2024.108287
Andrea Stašek , Lukas Blinka , Vasileios Stavropoulos

Despite the official inclusion of Gaming Disorder (GD) in the International Classification of Diseases, there is still an ongoing debate over its conceptualization and assessment. Several necessary steps have been recommended, including exploring the structure and the relationships of the GD symptoms, whilst considering how gaming may satisfy/meet the gamers’ needs. To address this aim, the responses of a large sample of active/dedicated adult gamers (N = 3895; Mage = 26.17; SDage = 6.48; 82.5% men; gaming hours per week M = 26.06) were analyzed using a network analysis in the present study. GD symptoms were assessed with AICA-S and needs satisfaction, both outside and inside the game world, with the Balanced Measure of Psychological Needs and Player Experience of Needs Satisfaction, respectively. The GD network was revealed to be composed of Time-Related, Cognitive-Emotional (with Craving and Tolerance most central), and Behavioral-Consequential (with Continuation Despite Consequences most central) symptom clusters. Escapism was shown to be the bridge between real-life needs, in-game needs, and GD symptoms. The results highlight the necessity to reconsider the structure of GD symptoms and their differential roles. Diagnostic, assessment, and treatment implications are illustrated.

尽管游戏障碍(GD)已被正式列入《国际疾病分类》,但关于其概念和评估的争论仍在继续。有人建议采取一些必要的步骤,包括探索 GD 症状的结构和关系,同时考虑游戏如何满足/满足游戏者的需求。为了实现这一目标,本研究采用网络分析方法,对大量活跃/专注的成年游戏玩家(样本数=3895;年龄平均值=26.17;年龄最小值=6.48;82.5%为男性;每周游戏时数平均值=26.06)的反应进行了分析。GD 症状通过 AICA-S 进行评估,游戏世界内外的需求满意度则分别通过心理需求平衡测量和玩家需求满意度体验进行评估。结果显示,GD 网络由时间相关症状群、认知情感症状群(以渴求和耐受为核心)和行为后果症状群(以不顾后果继续游戏为核心)组成。逃避现实被证明是现实生活需求、游戏中需求和广东症状之间的桥梁。研究结果凸显了重新考虑 GD 症状结构及其不同作用的必要性。研究还说明了诊断、评估和治疗的意义。
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引用次数: 0
AI or human: How endorser shapes online purchase intention? 人工智能还是人类:代言人如何影响网购意向?
IF 9.9 1区 心理学 Q1 Arts and Humanities Pub Date : 2024-05-15 DOI: 10.1016/j.chb.2024.108300
Yang Song , Litong Wang , Zhiyuan Zhang , Lubica Hikkerova

Digital presence is increasing on social platforms, and increasing numbers of companies have begun to invite virtual influencers to endorse their products. However, the question of whether AI endorsers can completely replace real humans is a challenging one. Therefore, in this study, we attempt to identify the differences in consumer purchase intention between consumers of products promoted by AI endorsers versus real human endorsers. In two studies, we found that AI endorsers effectively stimulated consumers' purchase intentions when recommending search products. For experience products, the marketing effect of a real human celebrity endorser is better, however, and consumers' purchase intention is stronger. Perceptions of congruency mediate the interaction of endorser and product type on consumers' purchase intention; self-image congruency mediates the influence of AI endorsers on consumers' purchase intention for search products. Moreover, functional congruency mediates the influence of celebrity endorsers on consumers' purchase intention for experience products. This paper is helpful for companies to encourage them to consider the role of different product attributes and adopt more appropriate strategies to maximize the effect of endorsement marketing strategies.

社交平台上的数字存在越来越多,越来越多的公司开始邀请虚拟影响者为其产品代言。然而,人工智能代言人能否完全取代真人是一个具有挑战性的问题。因此,在本研究中,我们试图找出人工智能代言人与真人代言人推广的产品在消费者购买意向上的差异。在两项研究中,我们发现人工智能代言人在推荐搜索产品时能有效刺激消费者的购买意向。而对于体验类产品,真人明星代言人的营销效果更好,消费者的购买意向也更强烈。一致性认知调解了代言人与产品类型对消费者购买意向的交互影响;自我形象一致性调解了人工智能代言人对消费者搜索产品购买意向的影响。此外,功能一致性对名人代言人对消费者体验产品购买意向的影响具有中介作用。本文有助于鼓励企业考虑不同产品属性的作用,并采取更合适的策略,使代言营销策略的效果最大化。
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引用次数: 0
Exploring the landscape of learning analytics privacy in fog and edge computing: A systematic literature review 探索雾计算和边缘计算中的学习分析隐私:系统性文献综述
IF 9.9 1区 心理学 Q1 Arts and Humanities Pub Date : 2024-05-15 DOI: 10.1016/j.chb.2024.108303
Daniel Amo-Filva , David Fonseca , Francisco José García-Peñalvo , Marc Alier Forment , Maria José Casany Guerrero , Guillem Godoy

The study systematically reviews the integration of Fog and Edge Computing within Learning Analytics to enhance data privacy and security in educational settings that use cloud computing. Employing the PRISMA methodology, we analyze current literature from Web of Science and Scopus databases to examine how these decentralized computing technologies can mitigate the risks associated with centralized cloud storage by processing data closer to its source. Our findings highlight the significant potential of Fog and Edge Computing to transform Learning Analytics by enabling real-time, context-aware data analysis that supports personalized learning while ensuring stringent data privacy. This approach challenges conventional data management practices, advocating for privacy by design in developing new strategies and frameworks. The research underscores the need for collaborative efforts in establishing standards and guidelines for secure and effective technology use in education, pointing towards the necessity of addressing technical, operational, and ethical challenges to maximize the benefits of fog and edge computing in Learning Analytics.

本研究系统地回顾了学习分析中雾计算和边缘计算的整合情况,以提高使用云计算的教育环境中的数据隐私和安全性。采用 PRISMA 方法,我们分析了来自 Web of Science 和 Scopus 数据库的现有文献,以研究这些分散式计算技术如何通过在更靠近数据源的地方处理数据来降低与集中式云存储相关的风险。我们的研究结果凸显了雾计算和边缘计算在改变学习分析方面的巨大潜力,它们可以实现实时、上下文感知的数据分析,从而支持个性化学习,同时确保严格的数据隐私。这种方法对传统的数据管理实践提出了挑战,主张在制定新战略和框架时通过设计来保护隐私。这项研究强调,有必要通力合作,为在教育领域安全、有效地使用技术制定标准和准则,并指出有必要解决技术、操作和道德方面的挑战,以最大限度地发挥雾计算和边缘计算在学习分析中的优势。
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引用次数: 0
Does user activity promote gambling-related content on Twitter/X? 用户活动是否会在 Twitter/X 上推广与赌博有关的内容?
IF 9.9 1区 心理学 Q1 Arts and Humanities Pub Date : 2024-05-14 DOI: 10.1016/j.chb.2024.108297
Marcos Lerma, Rory A. Pfund, James P. Whelan

Social media has provided gambling operators with access to millions of individuals and novel ways to promote gambling. Research has suggested that exposure to gambling advertisements on social media platforms is associated with increased gambling in individuals at-risk for problem gambling. These findings bring into question whether social media platforms are sensitive to differences in user account activity (e.g., tweets, likes, accounts visited) when displaying promoted advertisements and gambling-related content. To assess for these differences, four Twitter/X accounts were created and assigned to send out tweets containing pro-gambling or safe-gambling messages. Additionally, each account was assigned to interact with Twitter/X profiles associated with gambling operators or responsible gambling. Accounts were assessed daily for promoted advertisement traffic and gambling-related content from January to March 2022. The study included three phases that implemented changes in privacy settings, websites visited, and gambling-related tweets observed. To assess for between-phase differences, Tau-U analyses were performed using R. Gambling-related content observed was dependent on assigned account activity. Accounts that interacted with gambling operators’ profiles were only displayed pro-gambling content. Conversely, accounts that interacted with responsible gambling profiles were only displayed safe-gambling content. No promoted gambling advertisements were observed throughout the study. Findings suggest that Twitter/X is sensitive to differences in account activity, and user activity may influence gambling content displayed on Twitter/X. Nevertheless, gambling operators should adopt a conservative approach on social media to ensure protection of consumers. Consumers should be given autonomy to engage with gambling content without being drawn in involuntarily.

社交媒体为赌博经营者提供了接触数百万人的机会和推广赌博的新方法。研究表明,社交媒体平台上的赌博广告与问题赌博高危人群的赌博增加有关。这些研究结果提出了一个问题:社交媒体平台在展示促销广告和赌博相关内容时,是否对用户账户活动(如推文、点赞、访问过的账户)的差异敏感。为了评估这些差异,我们创建了四个Twitter/X账户,并指定其发送包含支持赌博或安全赌博信息的推文。此外,每个账户还被指定与赌博运营商或负责任赌博相关的 Twitter/X 资料进行互动。从 2022 年 1 月到 3 月,每天都会对账户的推广广告流量和赌博相关内容进行评估。研究包括三个阶段,分别对隐私设置、访问的网站和观察到的赌博相关推文进行更改。观察到的赌博相关内容取决于指定的账户活动。与赌博经营者资料互动的账户只显示支持赌博的内容。反之,与负责任赌博简介互动的账户只显示安全赌博内容。在整个研究过程中,没有发现任何赌博广告。研究结果表明,Twitter/X 对账户活动的差异很敏感,用户活动可能会影响 Twitter/X 上显示的赌博内容。尽管如此,博彩经营者在社交媒体上应采取保守的态度,以确保对消费者的保护。应让消费者自主参与赌博内容,而不是不由自主地被吸引。
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引用次数: 0
Sextortion: Prevalence and correlates in 10 countries 性勒索:10 个国家的流行率和相关性
IF 9.9 1区 心理学 Q1 Arts and Humanities Pub Date : 2024-05-14 DOI: 10.1016/j.chb.2024.108298
Nicola Henry , Rebecca Umbach

The growing threat of sexual extortion (”sextortion”) has garnered significant attention in the news and by law enforcement agencies around the world. Foundational knowledge of prevalence and risk factors, however, is still nascent. The present study surveyed 16,693 respondents, distributed equally across 10 different countries, to assess prevalence of victimization and perpetration of threatening to disseminate intimate images. Weighted by gender, age, region, and population, 14.5% of respondents indicated at least one experience of victimization, while 4.8% of respondents indicated perpetration of the same. Demographic risk factors for perpetration and victimization were also assessed. Consistent with findings from other studies, men (15.7%) were 1.17 times more likely to report being victimized compared to women (13.2%), and 1.43 times more likely to report perpetration. LGBTQ+ respondents were 2.07 times more likely to report victimization compared to non-LGBTQ+ respondents, and 2.51 times more likely to report offending behaviors. Age was significantly associated, with younger participants more likely to report both victimization and perpetration experiences. The most common type of perpetrator, as reported by victims, was a former or current partner. Despite the strong likelihood of under-reporting given the topic area, the study found that experiencing threats to distribute intimate content is a relatively commonplace occurrence, impacting 1 in 7 adults. Implications for potential mitigation are discussed.

性勒索("sextortion")的威胁日益严重,已引起新闻界和世界各地执法机构的极大关注。然而,有关其流行程度和风险因素的基础知识仍处于萌芽状态。本研究对 16,693 名受访者进行了调查,这些受访者平均分布在 10 个不同的国家,以评估威胁传播私密图像的受害率和犯罪率。按性别、年龄、地区和人口加权计算,14.5% 的受访者表示至少有过一次受害经历,4.8% 的受访者表示有过同样的行为。此外,还对犯罪和受害的人口风险因素进行了评估。与其他研究结果一致,男性(15.7%)报告受害的可能性是女性(13.2%)的 1.17 倍,报告施暴的可能性是女性的 1.43 倍。与非 LGBTQ+ 受访者相比,LGBTQ+受访者报告受害的可能性是后者的 2.07 倍,报告犯罪行为的可能性是后者的 2.51 倍。年龄与此有关,年轻的受访者更有可能报告受害和施暴经历。根据受害者的报告,最常见的施暴者类型是前任或现任伴侣。尽管由于主题领域的原因,很有可能存在报告不足的情况,但研究发现,受到威胁传播私密内容是一种相对普遍的现象,每 7 个成年人中就有 1 人受到影响。研究还讨论了潜在缓解措施的影响。
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引用次数: 0
AI student success predictor: Enhancing personalized learning in campus management systems 人工智能学生成功预测器:加强校园管理系统中的个性化学习
IF 9.9 1区 心理学 Q1 Arts and Humanities Pub Date : 2024-05-13 DOI: 10.1016/j.chb.2024.108301
Muhammad Shoaib , Nasir Sayed , Jaiteg Singh , Jana Shafi , Shakir Khan , Farman Ali

Campus Management Systems (CMSs) are vital tools in managing educational institutions, handling tasks like student enrollment, scheduling, and resource allocation. The increasing adoption of CMS for online and mixed-learning environments highlights their importance. However, inherent limitations in conventional CMS platforms hinder personalized student guidance and effective identification of academic challenges. Addressing this crucial gap, our study introduces an AI Student Success Predictor empowered by advanced machine learning algorithms, capable of automating grading processes, predicting student risks, and forecasting retention or dropout outcomes. Central to our approach is the creation of a standardized dataset, meticulously curated by integrating student information from diverse relational databases. A Convolutional Neural Network (CNN) feature learning block is developed the extract the hidden patterns in the student data. This classification model stands as an ensemble masterpiece, incorporating SVM, Random Forest, and KNN classifiers, subsequently refined by a Bayesian averaging model. The proposed ensemble model shows the ability to predict the student grades, retention, and risk levels of dropout. The accuracy achieved by the proposed model is assessed using test data, culminating in a commendable 93% accuracy for student grade prediction and student risk prediction, and a solid 92% accuracy for the complex domain of retention and dropout forecasting. The proposed AI system seamlessly integrates with existing CMS infrastructure, enabling real-time data retrieval and swift, accurate predictions, enhancing academic decision-making efficiency. Our study's pioneering AI Student Success Predictor bridges the chasm between traditional CMS limitations and the growing demands of modern education.

校园管理系统(CMS)是管理教育机构的重要工具,可处理学生注册、日程安排和资源分配等任务。在线学习和混合学习环境越来越多地采用校园管理系统,这凸显了其重要性。然而,传统 CMS 平台固有的局限性阻碍了对学生的个性化指导和对学业挑战的有效识别。为了弥补这一重要缺陷,我们的研究引入了一种人工智能学生成功预测器,该预测器采用先进的机器学习算法,能够实现评分流程自动化、预测学生风险、预测留级或辍学结果。我们的方法的核心是创建一个标准化数据集,通过整合不同关系数据库中的学生信息进行精心策划。我们开发了一个卷积神经网络(CNN)特征学习模块,以提取学生数据中隐藏的模式。该分类模型是一个集合杰作,包含 SVM、随机森林和 KNN 分类器,随后由贝叶斯平均模型加以完善。所提出的集合模型显示了预测学生成绩、保留率和辍学风险水平的能力。利用测试数据对所提模型的准确性进行了评估,结果显示,学生成绩预测和学生风险预测的准确性达到了令人称道的 93%,而在留级和辍学预测这一复杂领域的准确性也达到了 92%。拟议的人工智能系统与现有的 CMS 基础设施无缝集成,可实现实时数据检索和快速准确的预测,从而提高学术决策效率。我们的研究开创性地提出了人工智能 "学生成功预测器",弥合了传统 CMS 系统的局限性与现代教育日益增长的需求之间的鸿沟。
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引用次数: 0
Effect of anthropomorphic design and hierarchical status on balancing self-serving bias: Accounting for education, ethnicity, and experience 拟人化设计和等级地位对平衡自我服务偏见的影响:考虑教育、种族和经验因素
IF 9.9 1区 心理学 Q1 Arts and Humanities Pub Date : 2024-05-13 DOI: 10.1016/j.chb.2024.108299
Min Wu, Zhaotong Li, Kum Fai Yuen

To address the issue of self-serving attributional bias linked to automation technology and artificial intelligence (AI), this study recruited a gender-balanced sample to investigate the positive effects of perceived anthropomorphism and hierarchical status of computer systems on users’ self-accountability and use intention. The specific research context was intelligent vehicles, a common form of automation and AI. Findings showed that anthropomorphism can significantly boost user self-accountability for both successes and failures, while hierarchical status primarily affected accountability for failures. Besides, the positive effects of anthropomorphism on self-accountability and use intention were mediated by cognitive empowerment and social rewards, respectively. This study also found that educational background amplified the impact of anthropomorphism, whereas ethnic differences moderated the effects of hierarchical status on self-accountability. Furthermore, incident experiences were found to positively moderate the relationship between hierarchical status and use intention, which indicates the need for more safety-focused strategies for human-computer interaction (HCI). In general, this study presented a promising strategy for academia and industry in designing human-like interactions to balance self-serving bias and foster self-accountability, which can potentially result in more inclusive and effective HCI experiences.

为了解决与自动化技术和人工智能(AI)相关的自我服务归因偏差问题,本研究招募了一个性别均衡的样本,以调查感知到的计算机系统拟人化和等级地位对用户的自我责任感和使用意向的积极影响。具体的研究背景是智能汽车,这是自动化和人工智能的一种常见形式。研究结果表明,拟人化能显著提高用户对成功和失败的自我责任感,而等级地位则主要影响对失败的责任感。此外,拟人化对自我责任感和使用意向的积极影响分别由认知赋权和社会奖励所中介。本研究还发现,教育背景放大了拟人化的影响,而种族差异则调节了等级地位对自我问责的影响。此外,研究还发现,事故经历对等级地位与使用意向之间的关系具有正向调节作用,这表明人机交互(HCI)需要更加注重安全的策略。总之,本研究为学术界和工业界设计类人互动提供了一种有前途的策略,以平衡自我服务偏见和促进自我问责,从而有可能带来更具包容性和更有效的人机交互体验。
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引用次数: 0
An intelligent assessment method of criminal psychological attribution based on unbalance data 基于不平衡数据的犯罪心理归因智能评估方法
IF 9.9 1区 心理学 Q1 Arts and Humanities Pub Date : 2024-05-09 DOI: 10.1016/j.chb.2024.108286
Guandong Gao , Ke Xiao , Hui Li , Shengzun Song

Criminal cases often exhibit imbalance and cannot be extended by data augmentation when classified into attribution types. To solve the problem of unbalance data in offenders’ attribution classification, this paper proposes a criminal psychological attribution assessment model by an improved Balanced TF-Distinguishing IDF method (B-TF-dIDF) and constructed a hybrid network with attention method to fuse numerical and text features for improving the accuracy. First, as a statistical method, B-TF-dIDF is presented to reduce the impact of class-imbalance for extraction of numerical features, in which a balanced element is added to reduce the effects of incorrect type keywords on classification, and a distinguishing element is added to discriminate the types of keywords. Then, an improved hybrid network model composed of Long Short-Term Memory (LSTM) and Convolutional Neural Network (CNN) is constructed to balance the influence of different lengths of text samples for extracting the semantic features of criminal texts. For evaluating different feature weights by their importance, Spatial Attention is used to improve CNN in the feature maps. Moreover, the self-attention is also performed to re-evaluate the mixed features. Finally, the softmax classifier provides a scientific basis for developing a hierarchical treatment mechanism further. Additionally, we build a criminal data set with labels from real cases for testing. The experiment proved that the proposed model is better than other related methods in various evaluation indicators, including the micro and macro scopes. Moreover, the F1 of minority samples has increased by 6%–8%, indicating that the proposed method can reduce the impact of class-imbalance.

犯罪案件在归因类型划分时往往表现出不平衡性,无法通过数据扩充进行扩展。为了解决罪犯归因分类中数据不平衡的问题,本文通过改进的平衡 TF-Distinguishing IDF 方法(B-TF-dIDF)提出了一种犯罪心理归因评估模型,并利用注意力方法构建了一个混合网络,将数字特征和文本特征进行融合,以提高评估的准确性。首先,作为一种统计方法,B-TF-dIDF 被提出来用于减少抽取数字特征时类别不平衡的影响,其中添加了一个平衡元素来减少错误类型关键词对分类的影响,同时添加了一个区分元素来区分关键词的类型。然后,构建一个由长短期记忆(LSTM)和卷积神经网络(CNN)组成的改进型混合网络模型,以平衡不同长度文本样本对提取犯罪文本语义特征的影响。为了根据不同特征的重要性评估其权重,使用了空间注意力来改进特征图中的 CNN。此外,还使用自我关注来重新评估混合特征。最后,softmax 分类器为进一步开发分层处理机制提供了科学依据。此外,我们还建立了一个带有真实案件标签的犯罪数据集进行测试。实验证明,所提出的模型在微观和宏观等多个评价指标上都优于其他相关方法。此外,少数样本的 F1 提高了 6%-8%,这表明提出的方法可以减少类不平衡的影响。
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引用次数: 0
Who shares misinformation on social media? A meta-analysis of individual traits related to misinformation sharing 谁在社交媒体上分享错误信息?与分享错误信息相关的个体特征的元分析
IF 9.9 1区 心理学 Q1 Arts and Humanities Pub Date : 2024-05-07 DOI: 10.1016/j.chb.2024.108271
Yanqing Sun, Juan Xie

An important step in developing effective interventions to stop the spread of misinformation is to develop a comprehensive understanding of the characteristics of people who are likely to share misinformation on social media. Accordingly, we conducted a meta-analysis of 60 articles on the individual traits of people who share misinformation. Results showed that the passing time motivation (r = 0.524) had the strongest positive relationship with misinformation sharing, whereas trust in information (r = 0.437) and the socialization motivation (r = 0.350) had a large positive effect. The motivations for entertainment (r = 0.276) and altruism (r = 0.220), and trust in social media (r = 0.219) all had medium positive effects. Prior exposure to misinformation (r = 0.191) and political conservatism (r = 0.119) both had a small positive association with misinformation sharing, whereas the personality trait of agreeableness (r = −0.094) had a weak negative association with misinformation sharing. Information literacy (r = −0.229) exerted a medium negative effect, but new media literacy was not significantly related to misinformation sharing. Finally, contextual and methodological factors emerged as important moderators. Older people and women were more likely to spread health misinformation, whereas younger people and men were more likely to share political misinformation. Overall, this study indicates that misinformation sharing is more strongly related to psychological traits than to personality and demographic traits. Moreover, the uses and gratifications theory, theories related to trust and credibility, and the illusory truth effect may well explain misinformation sharing in the online space.

要制定有效的干预措施阻止错误信息的传播,重要的一步是全面了解可能在社交媒体上分享错误信息的人的特征。因此,我们对 60 篇关于分享错误信息者个人特征的文章进行了荟萃分析。结果显示,时间流逝动机(r = 0.524)与错误信息分享的正相关关系最强,而对信息的信任(r = 0.437)和社交动机(r = 0.350)具有较大的正效应。娱乐动机(r = 0.276)和利他主义动机(r = 0.220)以及对社交媒体的信任(r = 0.219)都有中等程度的积极影响。之前接触过错误信息(r = 0.191)和政治保守主义(r = 0.119)都与错误信息分享有微小的正相关,而人格特质 "合群"(r = -0.094)与错误信息分享有微弱的负相关。信息素养(r = -0.229)产生了中等程度的负面影响,但新媒体素养与错误信息分享没有显著关系。最后,环境和方法因素成为重要的调节因素。老年人和女性更有可能传播健康误导信息,而年轻人和男性则更有可能分享政治误导信息。总之,这项研究表明,误导信息的分享与心理特征的关系比与人格和人口特征的关系更为密切。此外,使用与满足理论、与信任和可信度相关的理论以及虚幻真相效应都可以很好地解释网络空间的误导信息分享。
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引用次数: 0
Not all consumer-generated images are attractive and persuasive: A heuristic cue perspective 并非所有消费者生成的图像都具有吸引力和说服力:启发式线索视角
IF 9.9 1区 心理学 Q1 Arts and Humanities Pub Date : 2024-05-07 DOI: 10.1016/j.chb.2024.108285
Yujie Zheng , Baojun Ma , Xiwen Zhou , Benjiang Lu

This study explored how the features of consumer-generated images (CGIs) influence consumers' attention and purchase intention in both browsing and buying stages of online shopping, as well as the mediation of these effects. We consider the common features of image reviews (e.g. brightness, clarity, product displaying proportion and consistency) as heuristic cues evaluated by consumers. We posit that image brightness, clarity and product displaying proportion are product irrelevant cues associated with CGI attractiveness in the browsing stage, whereas product consistency is a product relevant cue associated with CGI attractiveness and purchase intention during the buying stage. Eye-tracking experiments with 127 undergraduates using Parka products support our hypotheses. The results indicate a positive correlation between the quality of product-irrelevant cues and CGI attractiveness in browsing, and a similar positive association with product-relevant cues during buying. The results also show that both product relevant and irrelevant cues are positively associated with consumers’ purchase intention, mediated by eliciting emotional arousal rather than visual attention. This study extends the literature by shifting the focus from assessing the overall aesthetic quality of CGIs to the importance of specific features in different online shopping stages. The study provides important implications for e-commerce platforms to strategically encourage users to submit CGIs that maintain consistency with the merchant-provided images and exhibit high image quality attributes such as brightness and clarity. Future research should explore CGIs across different product types to understand their varying roles.

本研究探讨了消费者生成的图片(CGIs)的特征如何影响消费者在网上购物浏览和购买阶段的注意力和购买意向,以及这些影响的中介作用。我们将图片评论的共同特征(如亮度、清晰度、产品展示比例和一致性)视为消费者评估的启发式线索。我们认为,图片亮度、清晰度和产品展示比例是与产品无关的线索,与浏览阶段的 CGI 吸引力有关,而产品一致性则是与产品相关的线索,与购买阶段的 CGI 吸引力和购买意向有关。对 127 名大学生使用 Parka 产品进行的眼动跟踪实验支持了我们的假设。结果表明,在浏览过程中,与产品无关的线索的质量与 CGI 吸引力之间存在正相关,而在购买过程中,与产品相关的线索之间也存在类似的正相关。结果还显示,产品相关和不相关线索都与消费者的购买意向呈正相关,其中介作用是激发情感唤醒而非视觉注意力。本研究将重点从评估 CGI 的整体美学质量转移到特定功能在不同网购阶段的重要性,从而扩展了相关文献。这项研究为电子商务平台提供了重要的启示,使其能够有策略地鼓励用户提交与商家提供的图片保持一致的CGI,并展示出亮度和清晰度等高图像质量属性。未来的研究应探索不同产品类型的 CGI,以了解它们的不同作用。
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引用次数: 0
期刊
Computers in Human Behavior
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