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Orthondontic marketing. The issue of information vs. trust; supporting future patients in their choices when accessing online information ORTHONDONTIC营销。信息与信任的问题支持未来患者在访问在线信息时的选择
IF 4.2 4区 医学 Q2 DENTISTRY, ORAL SURGERY & MEDICINE Pub Date : 2023-12-01 DOI: 10.1053/j.sodo.2023.11.003
Neil Hillyard

Competition is fierce in the orthodontic arena, and clinicians must stand out from the crowd to get reliable, personalised information over to potential customers. Considering the number of promotional messages issued by brands and social media personalities alike, how can the orthodontic community ensure patients receive the best advice? Should professionals jump on the TikTok bandwagon and brush up on their online marketing expertise? Or is there another way? This article is an opinion piece by an Orthodontic Marketing Consultant with over 10 years of experience in the field.

正畸领域的竞争非常激烈,临床医生必须从人群中脱颖而出,才能向潜在客户提供可靠、个性化的信息。考虑到品牌和社交媒体名人发布的促销信息的数量,正畸社区如何确保患者得到最好的建议?专业人士是否应该加入TikTok的行列,温习一下自己的在线营销专业知识?还是有别的办法?这篇文章是一篇观点片由正畸营销顾问与超过10年的经验,在该领域。
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引用次数: 0
ENAMEL INTERPROXIMAL REDUCTION AND PERIODONTAL HEALTH 釉质近端间减少与牙周健康
IF 4.2 4区 医学 Q2 DENTISTRY, ORAL SURGERY & MEDICINE Pub Date : 2023-12-01 DOI: 10.1053/j.sodo.2023.11.012
L. Nucci, F. d’Apuzzo, L. Nastri, Felice Femiano, L. Perillo, V. Grassia
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引用次数: 0
FMii --- Table of Contents FMii --- 目录
IF 4.2 4区 医学 Q2 DENTISTRY, ORAL SURGERY & MEDICINE Pub Date : 2023-12-01 DOI: 10.1053/S1073-8746(23)00104-4
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引用次数: 0
Orthodontic patient experiences shared on social media: A scoping review 社交媒体上分享的正畸患者经历:范围界定综述
IF 4.2 4区 医学 Q2 DENTISTRY, ORAL SURGERY & MEDICINE Pub Date : 2023-12-01 DOI: 10.1053/j.sodo.2023.08.001
Maurice J Meade , Brianna Poirier , Xiangqun Ju , Lisa Jamieson

The use of social media has increased significantly, which enables the sharing of patient experiences of healthcare interventions. Evaluation of the available data regarding patient experiences of their own orthodontic treatment is lacking. The present registered scoping review aimed to collate and evaluate the current evidence to enable a greater understanding of the experiences of patients, undergoing orthodontic treatment, conveyed via social media platforms regarding their treatment. Studies with patients reporting their orthodontic experiences through social media platforms regarding orthodontic treatment were considered for evaluation. Four electronic databases (PubMed, Web of Science, Embase and Scopus) were searched up until January 29th, 2023.

A total of 379 records were screened, of which 47 potentially pertinent articles were obtained in full. Twelve studies satisfied the inclusion and exclusion criteria following screening and were assessed in the present scoping review. Most studies evaluated patient experiences conveyed via Twitter. The findings indicated that patient experiences regarding orthodontic treatment were generally positive and those regarding orthodontic retention were generally negative. Positive experiences included satisfaction associated with treatment outcome, removal of fixed appliances and the aesthetic appearance of clear aligners. Negative experiences related to pain/discomfort, impact on speech and eating, dislike of retainers and the need to comply with retainer wear protocols. Instagram appears to be the social media platform through which patients are more likely to express positive sentiments. Research is required to develop validated methodological processes to enable future systematic review and meta-analysis of relevant studies, and to develop strategies for the orthodontic profession to minimise the negative experiences borne by their patients. In addition, guidance on the appropriate ethical management of data in future similar studies is required.

社会媒体的使用显著增加,这使得患者能够分享医疗保健干预措施的经验。缺乏对患者自身正畸治疗经验的现有数据的评估。目前注册的范围审查旨在整理和评估现有证据,以便更好地了解通过社交媒体平台进行正畸治疗的患者的治疗经历。研究考虑了患者通过社交媒体平台报告正畸治疗经历的研究。检索截止到2023年1月29日的四个电子数据库(PubMed, Web of Science, Embase和Scopus)。总共筛选了379项记录,其中47项可能有关的文章获得了全文。在筛选后,有12项研究符合纳入和排除标准,并在本综述中进行了评估。大多数研究评估的是通过Twitter传达的患者体验。结果表明,患者对正畸治疗的体验普遍是积极的,而对正畸保留的体验普遍是消极的。积极的体验包括对治疗结果的满意度,固定矫治器的移除和透明矫正器的美观外观。与疼痛/不适相关的负面体验,对言语和饮食的影响,不喜欢固位器以及需要遵守固位器佩戴协议。Instagram似乎是患者更有可能表达积极情绪的社交媒体平台。研究需要开发有效的方法流程,以便将来对相关研究进行系统回顾和荟萃分析,并为正畸专业制定策略,以尽量减少患者的负面经历。此外,还需要对未来类似研究中数据的适当伦理管理提供指导。
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引用次数: 1
Social media use among orthodontic professionals: Present and future 正畸专业人员对社交媒体的利用:前景与考虑
IF 4.2 4区 医学 Q2 DENTISTRY, ORAL SURGERY & MEDICINE Pub Date : 2023-12-01 DOI: 10.1053/j.sodo.2023.08.002
Sarah AbuArqub , Dalya Al-Moghrabi , Aslam Alkadhimi , Padhraig S. Fleming

The evolution of digital technology has impacted how we share and access relevant information, and revolutionized how we promote practice. The utilization of social media in the field of orthodontics is a double-edged sword, involving potential and pitfalls for clinicians, patients, and the profession as a whole. It is crucial to provide balanced and evidence-based information through these platforms to ensure patient safety. Additionally, adherence to guidelines set by regulatory bodies is important to maintain ethical practices. By effectively addressing these aspects, we can harness the potential of social media to enhance patient care and advance our profession. The aims of the article are to elucidate the utilization of social media platforms from a clinician's perspective, to assess the reliability of information shared on social media, and to evaluate its impact on enhancing patient behaviors. Additionally, we discuss the application of social media for professional marketing purposes and online visibility.

数字技术的发展影响了我们分享和获取相关信息的方式,并彻底改变了我们促进实践的方式。社交媒体在正畸领域的应用是一把双刃剑,对临床医生、患者和整个行业都有潜在的风险和隐患。至关重要的是,通过这些平台提供平衡和基于证据的信息,以确保患者安全。此外,遵守监管机构制定的指导方针对于保持道德实践非常重要。通过有效地解决这些问题,我们可以利用社交媒体的潜力来提高患者护理和推进我们的职业。本文的目的是从临床医生的角度阐明社交媒体平台的使用,评估社交媒体上共享信息的可靠性,并评估其对增强患者行为的影响。此外,我们还讨论了社交媒体在专业营销目的和在线知名度方面的应用。
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引用次数: 0
Orthodontics in the era of social media: An interview with orthodontic journal editors 社交媒体时代的口腔正畸:口腔正畸杂志编辑访谈
IF 4.2 4区 医学 Q2 DENTISTRY, ORAL SURGERY & MEDICINE Pub Date : 2023-12-01 DOI: 10.1053/j.sodo.2023.07.005
Dalya Al-Moghrabi , Martyn T. Cobourne , Padhraig S. Fleming , Neal D. Kravitz , Vinod Krishnan , Eric Jein-Wein Liou , Ambra Michelotti , Ravindra Nanda , Cagla Sar , Nikhilesh R. Vaid

The current paper presents a series of interviews conducted with editors of prominent orthodontic journals, with a specific focus on the influence of social media on orthodontics as a profession. The interviews revolve around the impact of social media on various aspects, including orthodontic patients, clinicians, education, academia and research. The aim is to explore the effective utilization of social media as a means to advance the profession and discuss its potentials and pitfalls.

本文对知名正畸期刊的编辑进行了一系列采访,特别关注社交媒体对正畸专业的影响。访谈围绕着社交媒体对正畸患者、临床医生、教育、学术和研究等各个方面的影响展开。其目的是探索有效利用社交媒体作为一种手段,以促进专业和讨论其潜力和陷阱。
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引用次数: 1
What are orthodontic residents perusing on social media? A cross-sectional survey 正畸住院医生在社交媒体上浏览什么?横断面调查
IF 4.2 4区 医学 Q2 DENTISTRY, ORAL SURGERY & MEDICINE Pub Date : 2023-12-01 DOI: 10.1053/j.sodo.2023.11.009
Samar M. Adel , Abdulraheem A. Alwafi , Srirengalakshmi Muthuswamy Pandian , Yashodhan M. Bichu , Layla W. Abuljadayel , Reem A. Alansari , Nikhillesh Vaiid

Social media has impacted all aspects of our professional lives and education, and peer interaction is no exception to this rule. Orthodontic residents, the future of our specialty, and their social media interactions are indicative of what probably augurs for the near foreseeable future. Three hundred and sixty one orthodontic residents from around the world participated in an online cross-sectional survey. Seventy two percent of the residents stated that Instagram was their preferred platform, while 12 % preferred Facebook. "Treatment Techniques" and "before-and-after" pictures were the most viewed. Sixty nine percent stated that they occasionally adopted new clinical techniques after observing them on social media, and 66 % even reported improving their record-keeping and treatment quality through social media influences. Though journals were not popularly followed on social media, 84 % of respondents stated that they learned about conferences through social media interactions. The majority of residents did not participate in social media groups. Orthodontic residents were more optimistic about the reliability of orthodontic information on social media compared to the accuracy assessments found in the literature. The findings of this survey indicate that social media is an important instrument for dental public health awareness and communication and an educational resource for orthodontic residents. The need for regulation of orthodontic information disseminated on social media is an important discourse for the future of our specialty.

社交媒体已经影响了我们职业生活和教育的方方面面,同伴互动也不例外。正畸住院医生,我们专业的未来,以及他们在社交媒体上的互动,都预示着不久可预见的未来。来自世界各地的360名正畸住院医生参加了一项在线横断面调查。72%的居民表示Instagram是他们最喜欢的平台,而12%的人更喜欢Facebook。“治疗技术”和“治疗前后对比”图片的浏览量最大。69%的人表示,他们在社交媒体上观察到新的临床技术后,偶尔会采用新的临床技术,66%的人甚至报告说,通过社交媒体的影响,他们的记录保存和治疗质量得到了改善。尽管期刊在社交媒体上并不受欢迎,但84%的受访者表示,他们通过社交媒体互动了解了会议。大多数居民没有参加社交媒体群。与文献中发现的准确性评估相比,正畸住院医师对社交媒体上正畸信息的可靠性更为乐观。本调查结果表明,社交媒体是口腔公共卫生意识和沟通的重要工具,也是正畸居民的教育资源。对社交媒体上传播的正畸信息进行监管的必要性是我们专业未来的重要话语。
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引用次数: 0
Sharing and assessing the impact of orthodontic research on social media: The case of altmetrics 在社交媒体上分享和评估正畸研究的影响:altmetrics的案例
IF 4.2 4区 医学 Q2 DENTISTRY, ORAL SURGERY & MEDICINE Pub Date : 2023-12-01 DOI: 10.1053/j.sodo.2023.07.004
Christos Livas , Konstantina Delli

In the age of web 2.0 technologies, social media platforms facilitate rapid communication, direct spread to large numbers of users, within and beyond scholarly communities, as well as discussion of the shared information between posters and followers. Scholars participate in scientific conversations using mainly blogs, social and professional networking sites, video sharing platforms, forums, and content aggregators or reference management software. Current evidence suggests a likely increase of citation counts of research work following dissemination through specialized social media applications for academics. Given the benefits of mediated research communication, social media use in orthodontics needs to be reinforced and keep pace with other medical specialties. This article provides critical insights into the adoption of social media in scholarly communication and the evaluation of the impact of research outputs shared online by means of the so-called altmetrics or social media metrics.

在web 2.0技术时代,社交媒体平台促进了快速沟通,直接传播到大量用户,学术社区内外,以及发帖人和关注者之间共享信息的讨论。学者主要通过博客、社交和专业网站、视频分享平台、论坛、内容聚合器或参考文献管理软件参与科学对话。目前的证据表明,通过专门的学术社交媒体应用程序传播后,研究工作的引用数量可能会增加。考虑到中介研究交流的好处,社交媒体在正畸学中的使用需要加强,并与其他医学专业保持同步。本文提供了关于在学术交流中采用社交媒体以及通过所谓的替代度量或社交媒体度量来评估在线共享研究成果的影响的关键见解。
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引用次数: 0
FMi --- Ed Board FMi --- 教育委员会
IF 4.2 4区 医学 Q2 DENTISTRY, ORAL SURGERY & MEDICINE Pub Date : 2023-12-01 DOI: 10.1053/S1073-8746(23)00103-2
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引用次数: 0
Analysing the psychosocial construct of temporomandibular disorders: Implications for orthodontics 分析颞下颌疾病的社会心理结构:对正畸的影响
IF 4.2 4区 医学 Q2 DENTISTRY, ORAL SURGERY & MEDICINE Pub Date : 2023-11-28 DOI: 10.1053/j.sodo.2023.11.006
Adrian Ujin Yap , Henry Chee Wai Ho , Ye Choung Lai

TMD pain and dysfunction were observed in up to 66 % and 41 % of patients seeking orthodontic treatment. Evidence-based knowledge of TMD etiology, detection, and management is thus paramount in contemporary orthodontic practice. This analytical review aims to introduce the biopsychosocial model, scrutinize the psychosocial construct, propose psychosocial screening tools, and clarify the effectiveness of psychological interventions for TMDs. The biopsychosocial model specifies that TMDs are the consequence of dynamic interactions between biological, psychological, and social factors across time. As the frequency of moderate-to-severe psychological distress and somatization/somatic symptoms burden is high in individuals with TMDs, prospective orthodontic patients should be screened for TMDs/psychosocial impairments to circumvent treatment and medico-legal complications. Among the available screening tools, an amalgamation of the quintessential 5 TMD symptoms (5Ts) of the DC/TMD, Physical Symptom Scale-8 (PSS-8), and Patient Health Questionnaire-4 (PHQ-4) provides an efficient way of identifying TMD, somatic, and psychological symptoms synchronously. For prospective orthodontic patients with considerable TMD pain/dysfunction and distress, tailored multimodal and multidisciplinary treatments incorporating psychosocial interventions, including counseling/self-management, cognitive-behavioral therapy, and behavior modification, may be warranted. Complementary positive psychological interventions could also be valuable in TMD management and the paradigm shift from “reactive” to “proactive” TMD care.

在寻求正畸治疗的患者中,高达66%和41%的患者观察到TMD疼痛和功能障碍。因此,以证据为基础的TMD病因、检测和管理知识在当代正畸实践中至关重要。本文旨在介绍生物心理社会模型,审视心理社会结构,提出心理社会筛查工具,并阐明心理干预对tmd的有效性。生物-心理-社会模型指出,tmd是生物、心理和社会因素长期动态相互作用的结果。由于颞下颌关节病患者出现中度至重度心理困扰和躯体化/躯体症状负担的频率很高,因此,未来的正畸患者应筛查颞下颌关节病/社会心理障碍,以避免治疗和法医学并发症。在现有的筛查工具中,DC/TMD的典型5种TMD症状(5Ts)、躯体症状量表-8 (PSS-8)和患者健康问卷-4 (PHQ-4)的合并提供了一种同步识别TMD、躯体和心理症状的有效方法。对于有相当大的TMD疼痛/功能障碍和痛苦的前瞻性正畸患者,可能需要量身定制的多模式和多学科治疗,包括心理社会干预,包括咨询/自我管理,认知行为治疗和行为矫正。互补的积极心理干预在TMD管理和从“被动”到“主动”TMD护理的范式转变中也很有价值。
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引用次数: 0
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Seminars in Orthodontics
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