Pub Date : 2014-12-16DOI: 10.21714/2236-02632014v4n2tac51
Tiago Savi Mondo, Gabriela Gonçalves Silveira Fiates, M. B. L. Dalmau
{"title":"Mapeamento do Processo de Criação de Cursos Superiores na Modalidade EaD","authors":"Tiago Savi Mondo, Gabriela Gonçalves Silveira Fiates, M. B. L. Dalmau","doi":"10.21714/2236-02632014v4n2tac51","DOIUrl":"https://doi.org/10.21714/2236-02632014v4n2tac51","url":null,"abstract":"","PeriodicalId":49119,"journal":{"name":"Theory and Applications of Categories","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2014-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68208810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"数学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-12-16DOI: 10.21714/2236-02632014V4N2TAC49
C. E. Lin, R. Silveira, M. Ramos
The online shopping sites that emerged in 1995 gave rise to e-commerce, which has constantly gained more participants over the years. Given this evolution, existing brands also had to improve to create market differentiation. This paper discusses the e-commerce market in Brazil and the region of Santa Catarina, which is the geographic focus of the company studied, and which was evaluated for fundamental solutions and results. This teaching case aims to explain the actual conditions in which Shopmasp exists, from the perspective of its client Matheus. It also focuses on positioning and brand management and possibilities for addressing this topic in Business Administration courses in areas such as Digital Marketing, Consumer Behavior, and Sales, mainly covering e-commerce and the influence of new technologies.
{"title":"Casos para Ensino: O Crescimento do E-commerce: Posicionamento e Gestão da Marca Shopmasp","authors":"C. E. Lin, R. Silveira, M. Ramos","doi":"10.21714/2236-02632014V4N2TAC49","DOIUrl":"https://doi.org/10.21714/2236-02632014V4N2TAC49","url":null,"abstract":"The online shopping sites that emerged in 1995 gave rise to e-commerce, which has constantly gained more participants over the years. Given this evolution, existing brands also had to improve to create market differentiation. This paper discusses the e-commerce market in Brazil and the region of Santa Catarina, which is the geographic focus of the company studied, and which was evaluated for fundamental solutions and results. This teaching case aims to explain the actual conditions in which Shopmasp exists, from the perspective of its client Matheus. It also focuses on positioning and brand management and possibilities for addressing this topic in Business Administration courses in areas such as Digital Marketing, Consumer Behavior, and Sales, mainly covering e-commerce and the influence of new technologies.","PeriodicalId":49119,"journal":{"name":"Theory and Applications of Categories","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2014-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68209186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"数学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-12-16DOI: 10.21714/2236-02632014v4n2tac53
Sulivan Desirée Fischer, Francielle Brígido Horn, Paula Chies Schommer, Jeverson Marques dos Santos
{"title":"Competências para o Cargo de Coordenador de Unidade Básica de Saúde","authors":"Sulivan Desirée Fischer, Francielle Brígido Horn, Paula Chies Schommer, Jeverson Marques dos Santos","doi":"10.21714/2236-02632014v4n2tac53","DOIUrl":"https://doi.org/10.21714/2236-02632014v4n2tac53","url":null,"abstract":"","PeriodicalId":49119,"journal":{"name":"Theory and Applications of Categories","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2014-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68208851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"数学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-29DOI: 10.21714/2236-02632014V4N1TAC46
André Luís de Castro Moura Duarte, Roberto Brazileiro Paixão
This teaching case presents the dilemma of many higher education institutions present in Brazil face in an attempt to create a competitive advantage. In the case of UniItalo, despite its growth, the institution faced major challenges. In addition to increasing sector competitiveness and the presence of large players, there was a suspicion that accelerated growth could be harming the quality of students and learning. The progress of the case highlights the institution’s efforts in searching for indicators to analyze education quality in its various aspects, not only regarding student satisfaction, but also with respect to the level of student learning. However, many questions still hang in the air and there are still many challenges where the academic area must answer questions from institutional leadership. The case explores discussions related to Strategic Management of an Educational Institution (competitive positioning, search for differentials, analysis of the five forces and SWOT [strengths, weaknesses, opportunities and threats]), Educational Management of a Higher Education Institution (how to evaluate and achieve higher quality, assess satisfaction versus learning, choice of theoretical approach regarding evaluation) and Quality Management Services (concepts of service quality, perceived quality, assess when and where before, during or after the production process).
{"title":"Casos para Ensino: Qualidade e Estratégia no Ensino Superior: O Caso da UniItalo","authors":"André Luís de Castro Moura Duarte, Roberto Brazileiro Paixão","doi":"10.21714/2236-02632014V4N1TAC46","DOIUrl":"https://doi.org/10.21714/2236-02632014V4N1TAC46","url":null,"abstract":"This teaching case presents the dilemma of many higher education institutions present in Brazil face in an attempt to create a competitive advantage. In the case of UniItalo, despite its growth, the institution faced major challenges. In addition to increasing sector competitiveness and the presence of large players, there was a suspicion that accelerated growth could be harming the quality of students and learning. The progress of the case highlights the institution’s efforts in searching for indicators to analyze education quality in its various aspects, not only regarding student satisfaction, but also with respect to the level of student learning. However, many questions still hang in the air and there are still many challenges where the academic area must answer questions from institutional leadership. The case explores discussions related to Strategic Management of an Educational Institution (competitive positioning, search for differentials, analysis of the five forces and SWOT [strengths, weaknesses, opportunities and threats]), Educational Management of a Higher Education Institution (how to evaluate and achieve higher quality, assess satisfaction versus learning, choice of theoretical approach regarding evaluation) and Quality Management Services (concepts of service quality, perceived quality, assess when and where before, during or after the production process).","PeriodicalId":49119,"journal":{"name":"Theory and Applications of Categories","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2014-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68208385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"数学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-29DOI: 10.21714/2236-02632014V4N1TAC59
S. Walter, Tatiana Marceda Bach
{"title":"Prioridades de Melhoria nas Dimensões de Qualidade no Ensino em um Curso de Graduação em Administração","authors":"S. Walter, Tatiana Marceda Bach","doi":"10.21714/2236-02632014V4N1TAC59","DOIUrl":"https://doi.org/10.21714/2236-02632014V4N1TAC59","url":null,"abstract":"","PeriodicalId":49119,"journal":{"name":"Theory and Applications of Categories","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2014-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68208680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"数学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-29DOI: 10.21714/2236-02632014V4N1TAC54
Marco Alexandre Terlizzi, C. Biancolino
{"title":"Projeto de Software no Setor Bancário: Scrum ou Modelo V","authors":"Marco Alexandre Terlizzi, C. Biancolino","doi":"10.21714/2236-02632014V4N1TAC54","DOIUrl":"https://doi.org/10.21714/2236-02632014V4N1TAC54","url":null,"abstract":"","PeriodicalId":49119,"journal":{"name":"Theory and Applications of Categories","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2014-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68208506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"数学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-29DOI: 10.21714/2236-02632014V4N1TAC55
R. Quintella, N. A. Filho, D. Coutinho, K. Almeida, Jéssica Jesus dos Santos Braga
{"title":"Mapa de Rede de Impactos como Tecnologia de Planejamento e Gestão Estratégica em Organizações de Grande Complexidade","authors":"R. Quintella, N. A. Filho, D. Coutinho, K. Almeida, Jéssica Jesus dos Santos Braga","doi":"10.21714/2236-02632014V4N1TAC55","DOIUrl":"https://doi.org/10.21714/2236-02632014V4N1TAC55","url":null,"abstract":"","PeriodicalId":49119,"journal":{"name":"Theory and Applications of Categories","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2014-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68208616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"数学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-29DOI: 10.21714/2236-02632014V4N1TAC52
Pedro Luiz Côrtes, A. D. O. Aguiar, M. Ruiz
{"title":"Informações Ambientais Públicas do Estado de São Paulo: Diagnóstico dos Problemas de Acesso e Proposta de Solução","authors":"Pedro Luiz Côrtes, A. D. O. Aguiar, M. Ruiz","doi":"10.21714/2236-02632014V4N1TAC52","DOIUrl":"https://doi.org/10.21714/2236-02632014V4N1TAC52","url":null,"abstract":"","PeriodicalId":49119,"journal":{"name":"Theory and Applications of Categories","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2014-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68208439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"数学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-29DOI: 10.21714/2236-02632014V4N1TAC65
L. M. V. Dantas, M. Silva, N. M. Ribeiro
{"title":"Gestão de Pesquisa: Uma Provocação a partir da Tecnologia ART-BTS","authors":"L. M. V. Dantas, M. Silva, N. M. Ribeiro","doi":"10.21714/2236-02632014V4N1TAC65","DOIUrl":"https://doi.org/10.21714/2236-02632014V4N1TAC65","url":null,"abstract":"","PeriodicalId":49119,"journal":{"name":"Theory and Applications of Categories","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2014-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68209074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"数学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-07-01DOI: 10.21714/2236-02632014V4N2TAC62
Ana Carolina Kruta de Araújo Bispo, Anielson Barbosa da Silva
Hebron ® is a pharmaceutical company with more than 20 years on the market, located in Caruaru, Pernambuco, Brazil. The company emerged from the dream of Mr. Josimar Henrique, who is a man from a humble origins. He is a visionary who has built a 100% Brazilian pharmaceutical company whose research produces innovative medicines, with much research carried out in partnership with universities and research institutes. This case recounts the history of the founder, the company, and the difficulties in establishing the company, as well as focuses on dilemmas concerning changes in personnel management towards a focus on competency-based management.
{"title":"Casos para Ensino: “Esse Negócio É pra Valer?”: O Caso da Hebron®","authors":"Ana Carolina Kruta de Araújo Bispo, Anielson Barbosa da Silva","doi":"10.21714/2236-02632014V4N2TAC62","DOIUrl":"https://doi.org/10.21714/2236-02632014V4N2TAC62","url":null,"abstract":"Hebron ® is a pharmaceutical company with more than 20 years on the market, located in Caruaru, Pernambuco, Brazil. The company emerged from the dream of Mr. Josimar Henrique, who is a man from a humble origins. He is a visionary who has built a 100% Brazilian pharmaceutical company whose research produces innovative medicines, with much research carried out in partnership with universities and research institutes. This case recounts the history of the founder, the company, and the difficulties in establishing the company, as well as focuses on dilemmas concerning changes in personnel management towards a focus on competency-based management.","PeriodicalId":49119,"journal":{"name":"Theory and Applications of Categories","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2014-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68208966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"数学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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