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CULTURAL DIFFERENCES AND MARKETING EFFECTIVENESS IN GLOBAL MARKETS: STRATEGIES FOR TAILORING MARKETING EFFORTS 全球市场中的文化差异和营销效果:调整营销努力的策略
Pub Date : 2023-01-01 DOI: 10.46609/ijsser.2023.v08i08.005
Ashima Garg
The globalization of markets has necessitated companies to comprehend the impact of cultural differences on consumer behavior and develop effective marketing strategies that resonate with various cultures. This paper aims to review the literature on the role of cultural differences in consumer behavior and its implications for marketing effectiveness in global markets. The literature review suggests that cultural differences can significantly influence consumer behavior and affect the efficacy of marketing efforts. Hence, it is crucial for marketers to understand cultural differences and formulate culturally appropriate marketing strategies to maximize their impact
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引用次数: 0
PALM OIL CRISES AND ITS EFFECT ON INDIAN MARKET AND COMPANIES 棕榈油危机及其对印度市场和公司的影响
Pub Date : 2023-01-01 DOI: 10.46609/ijsser.2023.v08i08.008
Samarth Agrawal, K. R. Mangalam
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引用次数: 0
TOWARDS FISCAL UNION IN EUROPE: CHALLENGES, OPPORTUNITIES AND IMPLICATIONS 迈向欧洲财政联盟:挑战、机遇和影响
Pub Date : 2023-01-01 DOI: 10.46609/ijsser.2023.v08i08.001
Dr Dimitra Mitsi
The concept of fiscal union in Europe has been a subject of intense debate and discussion since the establishment of the European Union (EU). This paper examines the rationale behind fiscal union, explores the challenges and opportunities associated with its implementation
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引用次数: 0
SHALLOW WATERS: EXAMINING DISPLACEMENT, MIGRATION, AND CLIMATE RESILIENCE AMONG URBAN-VILLAGE COMMUNITIES IN BEED 浅水区:考察城市-村庄社区的流离失所、迁移和气候适应能力
Pub Date : 2023-01-01 DOI: 10.46609/ijsser.2023.v08i09.023
Alekha Choksey
In 2020, 30.7 million people were internally displaced by disasters, over three times more than conflict and violence (9.8 million people). Of those displaced by disasters, 98 percent faced weather and climate hazards. Climate change exacerbates existing challenges and underlying vulnerabilities, forcing communities to face compounding crises. Local communities are at risk of being displaced because of the worsening drought, as well as water and food insecurity. These examples demonstrate that climate-related displacement can have devastating impacts. In some contexts, though, the adverse impacts of climate-related events can be avoided or mitigated, thanks to adaptation measures. This paper aims to analyse the relationship between climate change and human displacement, the factors that are causing it, and how climate change is causing displacement in different regions. The paper also takes special focus on the drought-affected region of Beed District which in recent times has been experiencing mass human migration. In the end, the paper talks about how anticipatory action can help mitigate the migration.
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引用次数: 0
ELECTRIC TWO WHEELERS GROWING FAST IN INDIA: A SUMMARY OF INDIA’S ELECTRIC TWO-WHEELER MARKET TRENDS, OPPORTUNITIES AND CHALLENGES 电动两轮车在印度发展迅速:印度电动两轮车市场趋势、机遇与挑战总结
Pub Date : 2023-01-01 DOI: 10.46609/ijsser.2023.v08i09.019
Arhan Madan
India today, is among the fastest growing economies globally and will soon become the world’s most populous country. Even though road transport expansion and improvement has served as a catalyst for socio-economic development, it has unleashed several negative environmental problems in India, making it the world’s second most polluted country. Air pollution is the major cause of the deteriorating health conditions of the people. Road transport presently accounts for 12% of India's energy-related CO 2 emissions and is a key contributor to urban air pollution. Electric vehicles are the key technology to decarbonize road transport. Due to the significant growth in population, increased environmental concerns, and rising fuel prices, there is a growing desire for economical and sustainable transportation solutions, and Electric Two Wheelers (E2W) are the best-suited option. This research paper aims to provide a comprehensive analysis of the electric two-wheeler market in India with focusing on the key opportunities and challenges being faced by it currently. Through this paper we can closely examine the growth trajectory and the factors driving the expansion of the E2W market as well as the hindrances in reaching its potential. A close examination of the key trends, regulatory measures and technological advancements made in this sector provides a clear insight into the future prospects of the two-wheeler market in India.
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引用次数: 0
UNDERGRADUATE STUDENT PERFORMANCE 本科生成绩
Pub Date : 2023-01-01 DOI: 10.46609/ijsser.2023.v08i09.006
The Doan Truong, Xiem Thuy Cao
The purpose of this research is to examine factors influencing undergraduate student performance. Two research questions are what student performance is, and what factors influence student performance in public universities in Hanoi. The research model was tested on survey data using Smart PLS software version 4.0.8.9. Five verified factors influencing student performance include student self-motivation, student self-efficacy, engagement in a university environment, student satisfaction with the university, and luck. In addition, one controlled variable that negatively affects student performance is club membership. Based on the findings several managerial implications were proposed. This research contributes information on student performance to the literature.
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引用次数: 0
DEVELOPING AGRICULTURAL ECONOMY WITH ADAPTING TO CLIMATE CHANGE IN AN GIANG PROVINCE 发展适应气候变化的农业经济
Pub Date : 2023-01-01 DOI: 10.46609/ijsser.2023.v08i06.021
M.A. Nguyen Thi Xuan Loc
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引用次数: 0
INBOUND INTERNATIONAL STUDENT MOBILITY IN INDIA: A TIME SERIES ANALYSIS 印度入境国际学生流动:时间序列分析
Pub Date : 2023-01-01 DOI: 10.46609/ijsser.2023.v08i06.032
Hirak Dasgupta, Sanjay Krishnapratap Pawar
The recent National Education Policy of the Indian government envisions India as a favored destination for international students from other developing countries. The main purpose of this study is to forecast the number of inbound international students from India’s main source countries to ascertain prospects. This study employs an auto-regressive model analysis of the 2011-2021 UNESCO.UIS international student mobility (ISM) dataset involving four South Asian international student source countries to forecast the values from 2022 to 2027 and determine the trend. The results reveal that Nepal will continue its ascendency and stature as the main source for international students in India, followed by Bangladesh, Afghanistan and Bhutan. This study on the trends of inbound international students will provide valuable insights to the administrators and policymakers of higher education institutions for strategic planning and budgeting.
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引用次数: 0
THE EMPOWERMENT OF POST-COVID RETAIL TRADERS: A PARADIGM SHIFT IN WALL STREET DYNAMICS 赋予后冠状病毒肺炎零售交易员权力:华尔街动态的范式转变
Pub Date : 2023-01-01 DOI: 10.46609/ijsser.2023.v08i08.022
Christian Lee
The Covid-induced stock market crash of March 2020 brought about an unforeseen transformation in the financial world. Traditionally dominated by fortune 500 corporations and their shareholders, the stock market was perceived as an exclusive playground for the wealthy. Individual retail traders, on the other hand, were often stigmatised as "dumb money," engaging in sketchy money-related activities. However, the post-Covid era witnessed a remarkable surge in retail trading volume, a shift attributed to user-friendly brokerage services, a risk-taking younger demographic, and an array of external factors such as stock price fluctuations, government lockdowns, and changes in monetary policies. This surge in retail trading marked the beginning of a revolution that has forever changed Wall Street dynamics. This journal delves into the factors contributing to this paradigm shift, the subsequent rise of "meme stocks," and the profound impact of post-Covid retail traders on the stock market and the broader financial landscape.
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引用次数: 0
THE IMPACT OF DIVERSIFICATION ON THE SUCCESS OF MERGERS AND ACQUISITIONS: A CASE STUDY OF THE FINANCIAL SERVICES INDUSTRY 多元化对并购成功的影响:以金融服务业为例
Pub Date : 2023-01-01 DOI: 10.46609/ijsser.2023.v08i08.018
Satyam Dewan, Pranjal K. Singh
This review article examines the role of diversification in the success of mergers and acquisitions (M&A) within the framework of the financial services industry. The article provides an overview of the current research on M&A success factors, with a specific focus on the impact of diversification on post-merger performance. The article utilizes case studies from the financial services industry to explore the impact of diversification on various aspects of M&A success, including financial performance, customer satisfaction, and employee engagement. The article highlights the importance of diversification in reducing risk and increasing the likelihood of long-term success following a merger or acquisition. It also examines the challenges of achieving successful diversification, including the need for effective integration strategies and cultural alignment between the merging firms. The article concludes that diversification is a critical factor in the success of M&A activities within the financial services industry. It suggests that firms should ruminate diversification strategies when engaging in M&A activities and should prioritize effective integration and cultural alignment to ensure long-term success. The article provides valuable insights for practitioners and researchers seeking to understand the impact of diversification on M&A success within the financial services industry.
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引用次数: 0
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International journal of social science and economic research
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