This thesis explores the application of artificial intelligence in marketing and the trends, challenges and opportunities of digital transformation. Firstly, it introduces the definition, development history and main technology and application areas of artificial intelligence. Then, it analyses the overview of the application of AI in the business field, including personalised recommendation, intelligent customer service and other aspects. Subsequently, how AI has changed marketing strategies and practices is explored and compared with traditional approaches. In terms of specific applications, the role and benefits of personalised recommendation systems, intelligent customer service systems, etc. are highlighted. In addition, the application of data-driven market trend analyses, intelligent predictive models, etc. in marketing is examined. Finally, the impact of AI and digital transformation on marketing is summarised, highlighting the need for companies to strengthen data security and management, and to grasp the opportunities of technological development to achieve sustainable development and competitive advantage.
{"title":"Artificial Intelligence in Marketing","authors":"Bohan Zhang","doi":"10.62051/s4y73e41","DOIUrl":"https://doi.org/10.62051/s4y73e41","url":null,"abstract":"This thesis explores the application of artificial intelligence in marketing and the trends, challenges and opportunities of digital transformation. Firstly, it introduces the definition, development history and main technology and application areas of artificial intelligence. Then, it analyses the overview of the application of AI in the business field, including personalised recommendation, intelligent customer service and other aspects. Subsequently, how AI has changed marketing strategies and practices is explored and compared with traditional approaches. In terms of specific applications, the role and benefits of personalised recommendation systems, intelligent customer service systems, etc. are highlighted. In addition, the application of data-driven market trend analyses, intelligent predictive models, etc. in marketing is examined. Finally, the impact of AI and digital transformation on marketing is summarised, highlighting the need for companies to strengthen data security and management, and to grasp the opportunities of technological development to achieve sustainable development and competitive advantage.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":"6 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141668107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the late Qing Dynasty, in order to consolidate the southwest border and resist the invasion of British colonizers. The central administrative group of the Qing Dynasty carried out a series of governance and business activities on the Xichuan border. In this series of activities, Zhao Erfeng, who was then the Minister of Border Affairs of Sichuan and Yunnan, was known as the "Zhao Butcher". He cruelly suppressed the national movement with iron and blood methods, and implemented strategies such as land reform and new policies, which greatly changed the form of border areas in Sichuan. This article aims to explore the development process of modern ethnic relations and border governance by exploring Zhao Erfeng's governance period, extracting the ruling ideas of Qing rulers towards ethnic border areas, and exploring the development process of modern ethnic relations and border governance.
{"title":"A Study on the Strategy of Modern Border Governance in the Qing Dynasty -- A Brief Discussion on the Governance Strategy of Zhao Erfeng during his tenure as the Resident Minister in Tibet","authors":"Yetao Jiang","doi":"10.62051/2252sb12","DOIUrl":"https://doi.org/10.62051/2252sb12","url":null,"abstract":"In the late Qing Dynasty, in order to consolidate the southwest border and resist the invasion of British colonizers. The central administrative group of the Qing Dynasty carried out a series of governance and business activities on the Xichuan border. In this series of activities, Zhao Erfeng, who was then the Minister of Border Affairs of Sichuan and Yunnan, was known as the \"Zhao Butcher\". He cruelly suppressed the national movement with iron and blood methods, and implemented strategies such as land reform and new policies, which greatly changed the form of border areas in Sichuan. This article aims to explore the development process of modern ethnic relations and border governance by exploring Zhao Erfeng's governance period, extracting the ruling ideas of Qing rulers towards ethnic border areas, and exploring the development process of modern ethnic relations and border governance.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":" February","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141669897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With our country's technological advancements, digital governance is increasingly penetrating all aspects of social life, particularly in the public service sector. As the "silver-haired group" grows, so does the demand for and attention to community elderly care services. The introduction of digital governance offers new opportunities in this field, yet it presents significant challenges. The integration of intelligent technology in community elderly care, facilitated by digital advancements, enhances service efficiency and quality, enabling more convenient and personalized care for the elderly. However, the implementation faces specific challenges: digital anomalies where technology usage exceeds conventional norms, a digital divide marked by the elderly's limited ability to utilize new intelligent devices and services, and insufficient professional training for caregivers. These issues complicate the promotion of digital governance in elderly care services. Addressing these problems involves several strategic measures: refining systems to bridge the digital divide, enhancing the training and familiarity of digital technologies among the elderly, and improving caregiver professionalism. Additionally, establishing robust data security management and privacy protection mechanisms, along with advancing the legal framework surrounding eldercare, are crucial. Moreover, it is vital to provide more emotional care, enhance the elderly's sense of belonging, and meet their emotional needs to support the effective integration of digital governance into community elderly care services.
{"title":"Challenges and Strategies for Community Elderly Care Services in the Era of Digital Governance","authors":"Siqi Li","doi":"10.62051/v8bfxm92","DOIUrl":"https://doi.org/10.62051/v8bfxm92","url":null,"abstract":"With our country's technological advancements, digital governance is increasingly penetrating all aspects of social life, particularly in the public service sector. As the \"silver-haired group\" grows, so does the demand for and attention to community elderly care services. The introduction of digital governance offers new opportunities in this field, yet it presents significant challenges. The integration of intelligent technology in community elderly care, facilitated by digital advancements, enhances service efficiency and quality, enabling more convenient and personalized care for the elderly. However, the implementation faces specific challenges: digital anomalies where technology usage exceeds conventional norms, a digital divide marked by the elderly's limited ability to utilize new intelligent devices and services, and insufficient professional training for caregivers. These issues complicate the promotion of digital governance in elderly care services. Addressing these problems involves several strategic measures: refining systems to bridge the digital divide, enhancing the training and familiarity of digital technologies among the elderly, and improving caregiver professionalism. Additionally, establishing robust data security management and privacy protection mechanisms, along with advancing the legal framework surrounding eldercare, are crucial. Moreover, it is vital to provide more emotional care, enhance the elderly's sense of belonging, and meet their emotional needs to support the effective integration of digital governance into community elderly care services.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":"112 30","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141668167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the context of global economic integration, new opportunities have arisen for the robust development of China's economy and various industries. As the mainstay of all economic activities, enterprises have a significant impact on competitiveness through internal management optimization and effective talent utilization. Thus, managing human resources well is of great importance. To meet the long-term development needs of enterprises, relying solely on capital accumulation and technological innovation is insufficient. It is also essential to build an efficient, collaborative, and innovative team based on actual development needs. Such a team requires scientific and rational human resource management. In the age of informationization, the effective management of human resources information systems has become a key means for enterprises to enhance management efficiency and optimize resource allocation. Labor relations, an important aspect of enterprise management, directly affect the stable development of an enterprise. Human resource management information systems can help establish a more transparent and fair labor relations management system, reduce labor disputes, and increase employee satisfaction, thereby creating a favorable development environment for the enterprise. Therefore, strengthening the construction of human resource management information systems has become an inevitable choice for enterprises to enhance competitiveness and achieve sustainable development.
{"title":"Study on the Impact of Enterprise HR Management Informationization on Labor Relations Management","authors":"Kaiwei Su","doi":"10.62051/cqwdkw67","DOIUrl":"https://doi.org/10.62051/cqwdkw67","url":null,"abstract":"In the context of global economic integration, new opportunities have arisen for the robust development of China's economy and various industries. As the mainstay of all economic activities, enterprises have a significant impact on competitiveness through internal management optimization and effective talent utilization. Thus, managing human resources well is of great importance. To meet the long-term development needs of enterprises, relying solely on capital accumulation and technological innovation is insufficient. It is also essential to build an efficient, collaborative, and innovative team based on actual development needs. Such a team requires scientific and rational human resource management. In the age of informationization, the effective management of human resources information systems has become a key means for enterprises to enhance management efficiency and optimize resource allocation. Labor relations, an important aspect of enterprise management, directly affect the stable development of an enterprise. Human resource management information systems can help establish a more transparent and fair labor relations management system, reduce labor disputes, and increase employee satisfaction, thereby creating a favorable development environment for the enterprise. Therefore, strengthening the construction of human resource management information systems has become an inevitable choice for enterprises to enhance competitiveness and achieve sustainable development.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":"122 37","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141667468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The outbreak of the Russian-Ukrainian conflict in 2022 has profoundly affected and reshaped the energy transition process established by the EU. For a long time, the EU has adopted a parallel policy of importing natural gas and developing renewable energy. However, the outbreak of the Russian-Ukrainian conflict has forced the EU to re-examine the energy transition, significantly raise awareness of energy security, lower the priority of addressing climate change goals, and seek diversified energy supply paths. In this context, the concerns of Chinese academia about the EU’s energy transition have shifted from economic issues to energy security and geopolitics, which guides references and cooperation for China’s energy transition.
{"title":"EU Energy Transition Against the Russian-Ukrainian Conflict: Based on the Concerns of Chinese Academia","authors":"Kelan Zhao","doi":"10.62051/qqh8vj96","DOIUrl":"https://doi.org/10.62051/qqh8vj96","url":null,"abstract":"The outbreak of the Russian-Ukrainian conflict in 2022 has profoundly affected and reshaped the energy transition process established by the EU. For a long time, the EU has adopted a parallel policy of importing natural gas and developing renewable energy. However, the outbreak of the Russian-Ukrainian conflict has forced the EU to re-examine the energy transition, significantly raise awareness of energy security, lower the priority of addressing climate change goals, and seek diversified energy supply paths. In this context, the concerns of Chinese academia about the EU’s energy transition have shifted from economic issues to energy security and geopolitics, which guides references and cooperation for China’s energy transition.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":"11 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141667932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the modern hotel industry, the optimization of indoor display environment not only affects the first impression of customers, but also has a profound impact on the brand image and market competitiveness of the entire hotel. A well-designed display can significantly enhance customer experience, enhance customer satisfaction and loyalty towards the hotel. The focus of this study is to explore the overall impact of display environment on the indoor atmosphere of hotels, and provide targeted improvement strategies. Further empirical research is used to support theoretical analysis and strengthen the practical application value of display environment. The article aims to provide hotel managers with a systematic solution to optimize indoor displays and stimulate the potential commercial value of the hotel.
{"title":"Research on the Impact and Countermeasures of Exhibition Environment on Hotel Indoors","authors":"Shibo Fu","doi":"10.62051/gep7fj54","DOIUrl":"https://doi.org/10.62051/gep7fj54","url":null,"abstract":"In the modern hotel industry, the optimization of indoor display environment not only affects the first impression of customers, but also has a profound impact on the brand image and market competitiveness of the entire hotel. A well-designed display can significantly enhance customer experience, enhance customer satisfaction and loyalty towards the hotel. The focus of this study is to explore the overall impact of display environment on the indoor atmosphere of hotels, and provide targeted improvement strategies. Further empirical research is used to support theoretical analysis and strengthen the practical application value of display environment. The article aims to provide hotel managers with a systematic solution to optimize indoor displays and stimulate the potential commercial value of the hotel.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":"111 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141668133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the context of China's green development transformation and high-quality development, it is of great significance to actively promote enterprises to practice the concept of ESG development. In order to study the impact of ESG on enterprise value, this paper empirically examines the impact of ESG performance on enterprise value and its mechanism of action, taking listed companies of enterprises from 2013 to 2023 as the research sample. The research results show that ESG performance can significantly increase enterprise value. The study of the mechanism of action shows that corporate ESG enhances corporate value through digital transformation, promoting corporate innovation, and enhancing financial asset allocation. Heterogeneity analyses find that the positive effect of ESG on firm value shows differences among different types of firms, especially among state-owned enterprises and high-tech firms, where the positive effect of ESG performance on firm value is more significant. The research in this paper enriches the impact of ESG on enterprise value, which is of theoretical and practical significance for enterprises, investors and government to complete.
{"title":"Corporate ESG Performance and Corporate Value","authors":"Congran Yang","doi":"10.62051/a1kgks70","DOIUrl":"https://doi.org/10.62051/a1kgks70","url":null,"abstract":"In the context of China's green development transformation and high-quality development, it is of great significance to actively promote enterprises to practice the concept of ESG development. In order to study the impact of ESG on enterprise value, this paper empirically examines the impact of ESG performance on enterprise value and its mechanism of action, taking listed companies of enterprises from 2013 to 2023 as the research sample. The research results show that ESG performance can significantly increase enterprise value. The study of the mechanism of action shows that corporate ESG enhances corporate value through digital transformation, promoting corporate innovation, and enhancing financial asset allocation. Heterogeneity analyses find that the positive effect of ESG on firm value shows differences among different types of firms, especially among state-owned enterprises and high-tech firms, where the positive effect of ESG performance on firm value is more significant. The research in this paper enriches the impact of ESG on enterprise value, which is of theoretical and practical significance for enterprises, investors and government to complete.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":" 557","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141669644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ancient Chinese management philosophy is an important component of traditional Chinese culture, reflecting the thinking and summary of management practices by ancient Chinese people. This article summarizes the core viewpoints of major schools of thought such as Confucianism, Taoism, and Legalism from the perspective of traditional culture, as well as their implications for modern management. Through in-depth exploration of ancient management ideas, we can better understand the values and management concepts of traditional Chinese culture, and provide inspiration and reference for contemporary management practices.
{"title":"The Main Framework of Ancient Chinese Management Thought from the Perspective of Traditional Culture","authors":"Dou Ani","doi":"10.62051/kbsnw609","DOIUrl":"https://doi.org/10.62051/kbsnw609","url":null,"abstract":"Ancient Chinese management philosophy is an important component of traditional Chinese culture, reflecting the thinking and summary of management practices by ancient Chinese people. This article summarizes the core viewpoints of major schools of thought such as Confucianism, Taoism, and Legalism from the perspective of traditional culture, as well as their implications for modern management. Through in-depth exploration of ancient management ideas, we can better understand the values and management concepts of traditional Chinese culture, and provide inspiration and reference for contemporary management practices.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141670066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the rapid development of the digital economy, digital transformation of firms has become an important factor affecting their operations and market performance. This study examines the impact of corporate digital transformation on stock price synchronisation, focusing on the mediating role of disclosure and corporate governance in it. Through empirical analyses of A-share listed companies in Shanghai and Shenzhen from 2010 to 2021, this paper finds that digital transformation significantly reduces firms' stock price synchronicity. Specifically, digital transformation reduces information asymmetry by enhancing the transparency of firms' disclosure and the efficiency of corporate governance, which reduces the synchronisation of firms' share prices with market volatility. In addition, this paper finds that digital transformation has a more significant impact on manufacturing and high-tech firms. This study not only enriches the theoretical research on the impact of corporate digital transformation, but also provides practical references for corporate managers and policy makers.
随着数字经济的快速发展，企业数字化转型已成为影响企业运营和市场表现的重要因素。本研究探讨了企业数字化转型对股价同步性的影响，重点关注信息披露和公司治理在其中的中介作用。通过对 2010 年至 2021 年沪深两市 A 股上市公司的实证分析，本文发现数字化转型会显著降低企业的股价同步性。具体而言，数字化转型通过提高企业信息披露的透明度和公司治理的效率来减少信息不对称，从而降低企业股价与市场波动的同步性。此外，本文还发现，数字化转型对制造业和高科技企业的影响更为显著。本研究不仅丰富了企业数字化转型影响的理论研究，也为企业管理者和政策制定者提供了实践参考。
{"title":"The impact of corporate digital transformation on share price synchronisation","authors":"Yinuo Li","doi":"10.62051/hhhb6r31","DOIUrl":"https://doi.org/10.62051/hhhb6r31","url":null,"abstract":"With the rapid development of the digital economy, digital transformation of firms has become an important factor affecting their operations and market performance. This study examines the impact of corporate digital transformation on stock price synchronisation, focusing on the mediating role of disclosure and corporate governance in it. Through empirical analyses of A-share listed companies in Shanghai and Shenzhen from 2010 to 2021, this paper finds that digital transformation significantly reduces firms' stock price synchronicity. Specifically, digital transformation reduces information asymmetry by enhancing the transparency of firms' disclosure and the efficiency of corporate governance, which reduces the synchronisation of firms' share prices with market volatility. In addition, this paper finds that digital transformation has a more significant impact on manufacturing and high-tech firms. This study not only enriches the theoretical research on the impact of corporate digital transformation, but also provides practical references for corporate managers and policy makers.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":"4 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141836132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In recent years, under the background of mass entrepreneurship and innovation, China has vigorously promoted the digital transformation of enterprises. Taking A-share listed companies in Shanghai and Shenzhen Stock exchanges from 2012 to 2022 as samples, this paper empirically tests the relationship between corporate digital transformation and high-quality development of enterprises. At the same time, the internal control of enterprises and the degree of financing constraints play a regulatory role between digital transformation and high-quality development of enterprises; In the samples with different ownership nature and whether they are high-tech enterprises, the effect of enterprise digital transformation on the high-quality development of enterprises is different.
{"title":"Research on the impact of digital transformation on the high-quality development of enterprises","authors":"Rui Meng","doi":"10.62051/qc9yg803","DOIUrl":"https://doi.org/10.62051/qc9yg803","url":null,"abstract":"In recent years, under the background of mass entrepreneurship and innovation, China has vigorously promoted the digital transformation of enterprises. Taking A-share listed companies in Shanghai and Shenzhen Stock exchanges from 2012 to 2022 as samples, this paper empirically tests the relationship between corporate digital transformation and high-quality development of enterprises. At the same time, the internal control of enterprises and the degree of financing constraints play a regulatory role between digital transformation and high-quality development of enterprises; In the samples with different ownership nature and whether they are high-tech enterprises, the effect of enterprise digital transformation on the high-quality development of enterprises is different.","PeriodicalId":512428,"journal":{"name":"Transactions on Social Science, Education and Humanities Research","volume":"118 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141666551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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