International Business Review最新文献

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Unveiling the power of supplier-country image on B2B customers' perceptions: Beyond the product’s beauty 揭示供应商国家形象对B2B客户认知的影响：超越产品的美感

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-04-01 Epub Date: 2025-01-12 DOI: 10.1016/j.ibusrev.2025.102388

Cátia Fernandes Crespo , Nuno Fernandes Crespo , Susana C. Silva

Researchers in business-to-business (B2B) sectors often assume that findings regarding country-of-origin (COO) effects on end consumers can be directly applied to the industrial marketing context. This tendency to generalize can result in an inaccurate understanding of how buyers perceive COO information in B2B scenarios. This study investigates the effect of supplier-country image on international customers’ perceptions of both perceived product quality and relationship quality in a B2B market environment. We further examine the consequences of perceived product quality and relationship quality on supplier awareness and customer loyalty. Data collected from 182 international B2B buyers in the Portuguese footwear, molds, and wood products and furniture industries were analyzed using structural equation modeling (SEM). The results indicate that supplier-country image influences the relationship quality dimensions (trust, commitment, and satisfaction) and perceived product quality. Moreover, trust and commitment enhance customer loyalty, while trust and satisfaction leverage supplier awareness. In contrast, perceived product quality only influences customer loyalty, albeit to a weaker extent. Thus, relationship quality plays a more significant role than perceived product quality in influencing supplier awareness and customer loyalty in B2B environments. These results challenge the notion that the impact of COO on end consumers can be equally applied in B2B contexts, and they expand our understanding of how supplier-country image affects relationship quality in the industrial setting. Furthermore, they draw managers’ attention to the importance of mitigating a potentially negative COO image through measures aimed at improving relationships.

企业对企业（B2B）领域的研究人员通常认为，有关原产国（COO）对最终消费者的影响的研究结果可以直接应用于工业营销环境。这种普遍化的倾向可能导致对B2B场景中买家如何感知COO信息的理解不准确。本研究探讨了B2B市场环境下供应商国家形象对国际客户感知产品质量和关系质量的影响。我们进一步研究感知产品质量和关系质量对供应商意识和客户忠诚度的影响。从葡萄牙鞋类、模具、木制品和家具行业的182个国际B2B买家收集的数据使用结构方程模型（SEM）进行了分析。结果表明，供应商国家形象影响关系质量维度（信任、承诺和满意度）和感知产品质量。此外，信任和承诺提高了客户忠诚度，而信任和满意度提高了供应商意识。相比之下，感知产品质量只影响顾客忠诚度，但影响程度较弱。因此，在B2B环境中，关系质量比感知产品质量对供应商意识和客户忠诚度的影响更为显著。这些结果挑战了首席运营官对最终消费者的影响可以在B2B环境中同样适用的概念，并且它们扩展了我们对供应商-国家形象如何影响工业环境中关系质量的理解。此外，他们提请管理人员注意通过旨在改善关系的措施来减轻潜在的负面首席运营官形象的重要性。

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引用次数: 0

Triple-loop springboarding and simulacrum enterprises: Financialization and new forms of emerging economy educational international businesses 三环跳板与模拟企业：新兴经济教育国际业务的金融化与新形态

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-04-01 Epub Date: 2025-02-21 DOI: 10.1016/j.ibusrev.2025.102420

Helen Haixia Hu , John Bryson , Jonathan V. Beaverstock

This paper examines financialization as a motivation for emerging economy non-financial companies to access, localize, and financialize firm-specific assets (FSAs) obtained from developed market economy enterprises (DMEs) through a triple-loop springboarding process. An abductive methodology was employed, combining both deductive and inductive approaches, and involving five intensive case studies derived from 98 semi-structured interviews focused on the internationalization of emerging market multinational enterprises (EMNEs) in the educational sector. This study identified a triple-loop springboarding process underpinning the internationalization of EMNEs. The first loop involves a financialization motivation, with inward internationalization to form an investment vehicle; the second centers on localization to establish a simulacrum in an emerging economy setting; and the third encompasses outward internationalization, incorporating localization and the creation of additional simulacra in both emerging and developed economy locations. Our findings make an important contribution to the IB literature by highlighting the importance of localization within springboarding theory, as well as the intersections between financialization and localization processes with springboarding—processes notably absent in the existing springboard literature.

本文考察了金融化作为新兴经济体非金融公司通过三环跳板过程获取、本地化和金融化从发达市场经济企业（DMEs）获得的企业特定资产（fsa）的动机。采用了一种溯因方法，结合了演绎和归纳方法，并涉及从98个半结构化访谈中得出的五个密集案例研究，这些访谈侧重于新兴市场跨国企业（EMNEs）在教育部门的国际化。本研究确定了支撑EMNEs国际化的三循环跳板过程。第一个循环涉及金融化动机，向内国际化以形成投资工具；第二，以本地化为中心，在新兴经济体背景下建立一个模拟平台；第三种是向外国际化，包括在新兴经济体和发达经济体地区进行本地化和创建额外的模拟。我们的研究结果通过强调本地化在跳板理论中的重要性，以及金融化和本地化过程与跳板过程之间的交集，为IB文献做出了重要贡献，而跳板过程在现有的跳板文献中是明显缺失的。

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引用次数: 0

International marketing agility and cost leadership strategies of frontier emerging market exporters in advanced economy markets 前沿新兴市场出口商在发达经济体市场的国际营销敏捷性和成本领先战略

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-04-01 Epub Date: 2025-02-26 DOI: 10.1016/j.ibusrev.2025.102422

Huda Khan , Zaheer Khan , Gary Knight

Amid external crisis, cost-based strategies have become a growing concern for practitioners and an increasingly important area of scholarly inquiry. This is particularly true for frontier exporting firms from less advanced emerging markets (Pakistan), which often adopt cost-led strategies to succeed in the highly competitive and distinct environments of advanced economy markets. Despite its importance, the role of international marketing capabilities in driving these cost-based strategies has been largely overlooked in the existing literature. This study examines a sample of Pakistani exporting firms and demonstrates that international marketing agility, as a meta-dynamic capability, exerts both direct and indirect effects on business model innovation (BMI) through the mediation of cost leadership strategy when targeting advanced economy markets. Furthermore, environmental pressures positively moderate these relationships. The findings contribute to the dynamic capabilities perspective and highlight the crucial roles of international marketing agility and cost leadership strategy in supporting the BMI of exporting firms managing the complex and competitive environments of advanced economy markets. Additionally, the study provides valuable insights for emerging market exporting firms seeking to adapt and innovate their business models in response to the environmental pressure.

在外部危机中，基于成本的战略日益受到实践者的关注，并日益成为一个重要的学术研究领域。对于来自欠发达新兴市场（巴基斯坦）的前沿出口公司来说尤其如此，这些公司通常采用成本主导战略，以便在发达经济市场的高度竞争和独特环境中取得成功。尽管其重要性，国际营销能力在推动这些以成本为基础的战略中的作用在现有文献中很大程度上被忽视了。本研究以巴基斯坦出口企业为样本，证明国际营销敏捷性作为一种元动态能力，通过成本领先战略的中介，对商业模式创新（BMI）产生直接和间接的影响。此外，环境压力正向调节这些关系。这些发现有助于动态能力视角，并强调了国际营销敏捷性和成本领先战略在支持出口企业在发达经济市场复杂和竞争环境中管理BMI方面的关键作用。此外，该研究还为寻求适应和创新商业模式以应对环境压力的新兴市场出口公司提供了有价值的见解。

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引用次数: 0

Transnational gender equality: A framework for analysis and three prospective agendas for future IB research 跨国性别平等：一个分析框架和未来IB研究的三个预期议程

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-04-01 Epub Date: 2025-02-15 DOI: 10.1016/j.ibusrev.2025.102417

Rory Donnelly , Gail Hebson , Sara Chaudry

Gender equality is a global grand challenge and U.N. Sustainable Development Goal (SDG5) requiring the impetus of the IB community. As members of this community, Professional Services Firms (PSFs) providing HR-related consultancy services play an influential role in promoting the business case for gender equality to client businesses pursuing greater workforce diversity and inclusion. However, PSFs struggle to accomplish gender equality themselves. In this article, we examine the gendering of transnational PSFs through an integrative literature review to establish how the IB community can address shortcomings with existing gender equality research and strategy. Our review explains how and why gendered structural and relational processes and practices at multiple levels shape the varied experiences and behaviors of professionals in these firms. We use these findings to advance a new framework for the transnational analysis of gender equality, which synthesizes the dynamic processes and practices gendering PSFs and moves past top-down and colonial perspectives to counter biases in current theorization. We then set out three prospective agendas for the IB community to progress future gender equality research, strategy and practice.

性别平等是一个全球性的重大挑战，也是联合国可持续发展目标（SDG5），需要IB社区的推动。作为这个社区的一员，提供人力资源相关咨询服务的专业服务公司（psf）在向追求更大劳动力多样性和包容性的客户企业推广性别平等的商业案例方面发挥着重要作用。然而，psf本身很难实现性别平等。在本文中，我们通过综合文献综述来研究跨国psf的性别问题，以确定IB社区如何解决现有性别平等研究和战略的不足。我们的回顾解释了在多个层面上的性别结构和关系流程和实践如何以及为什么塑造了这些公司中专业人员的各种经验和行为。我们利用这些发现为性别平等的跨国分析提出了一个新的框架，该框架综合了动态过程和性别化psf的实践，并超越了自上而下和殖民主义的观点，以对抗当前理论中的偏见。然后，我们为IB社区制定了三个预期议程，以推进未来的性别平等研究、战略和实践。

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引用次数: 0

Internationalization and escapism: Government support as a pullback force for small and large enterprises 国际化与逃避主义：政府的支持是大大小小的企业的后撤力量

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-04-01 Epub Date: 2025-02-11 DOI: 10.1016/j.ibusrev.2025.102416

Ebru Ozturk-Kose , Dimitrios Tsagdis , Alfredo Jiménez

We examine the effects of the interplay between home institutional constraints and government support policies, on the export intensity of small and large enterprises in emerging and developing economies. We consider three different kinds of government support policies: contracts, subsidies, and credits-and-loans (CSLs). We argue that CSLs can act as pullback forces to the escapist forces that push firms to internationalize. Drawing on Tobit regressions and a sample of 1544 firms in Eastern Europe, the Caucasus, and Central Asia, our findings show that CSLs act as pullback forces, with smaller firms being more susceptible.

我们研究了国内制度约束和政府支持政策之间的相互作用对新兴和发展中经济体小型和大型企业出口强度的影响。我们考虑了三种不同的政府支持政策：合同、补贴和信贷（csl）。我们认为，csl可以作为一种回调力量，以逃避现实的力量，推动企业国际化。利用Tobit回归和东欧、高加索和中亚的1544家公司的样本，我们的研究结果表明，企业社会责任公司起到了回调力量的作用，规模较小的公司更容易受到影响。

引用次数: 0

Platform-based multinational corporations (PMNCs):A research agenda in the field of international business 基于平台的跨国公司：国际商务领域的一个研究课题

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-04-01 Epub Date: 2025-01-03 DOI: 10.1016/j.ibusrev.2024.102386

Zhengyao Kang , Hongwei Kou , Di Zhou , Xinwei Shi , Ronaldo Parente , Ke Rong

The rise of platform-based multinational corporations (PMNCs) driven by the digital economy has increasingly provided new implications for international business (IB) theories. IB scholars have begun to explore alternative research streams that provide a fertile ground for studying PMNCs. Through in-depth investigations on the definition, categorization, and distinctive characteristics of PMNCs, we develop a research framework to study PMNCs and shed light on IB theories. We propose different types of PMNCs that influence international businesses from both the consumption side and production side of global value chains, including transaction PMNCs and industry PMNCs. We also provide a research agenda that guides future studies on PMNCs, aiming to make insightful contributions to IB literature and provide practical implications for IB managers and policymakers.

在数字经济的推动下，以平台为基础的跨国公司（pmnc）的兴起日益为国际商务（IB）理论提供了新的启示。IB学者已经开始探索其他研究流，为研究pmnc提供了肥沃的土壤。通过对pmnc的定义、分类和特点的深入研究，我们建立了一个研究pmnc的研究框架，并为IB理论提供了启示。我们提出了从全球价值链的消费端和生产端影响国际业务的不同类型的pmnc，包括交易型pmnc和产业型pmnc。我们还提供了一个研究议程，指导未来对pmnc的研究，旨在为IB文献做出有见地的贡献，并为IB管理者和政策制定者提供实际意义。

引用次数: 0

Pursuing headquarters’ attention: Foreign subsidiaries’ strategic issue selling 追求总部的关注：海外子公司的战略发行

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-04-01 Epub Date: 2025-01-25 DOI: 10.1016/j.ibusrev.2025.102396

Renato Souza-Santos , Jorge Carneiro , Ulf Andersson

Foreign subsidiaries seek to gain attention from headquarters, often through strategic issue selling. It is therefore paramount to understand how the packaging of the issue and the process of issue selling affect headquarters’ attention. Cultural distance can influence the effectiveness of issue selling tactics. A study of 342 foreign subsidiaries reveals that when cultural distance is high, emphasizing corporate benefits becomes less effective, possibly due to headquarters' mistrust or misunderstanding. Interestingly, consistency with headquarters' practices matters less in culturally distant cases, offering opportunities for subsidiaries to propose more novel ideas. Joining efforts with other subsidiaries seems to pay off in low cultural distance situations but can backfire when distance is high, as headquarters may fear insurrection. Cultivating social relations with headquarters' executives is crucial for capturing attention, especially in high cultural distance scenarios, as they help bridge trust and compensate for communication gaps. Our sample, obtained from an online survey, contains 342 cases that comprise a broad coverage of 46 different subsidiaries’ countries and 26 different headquarters’ countries.

外国子公司寻求获得总部的关注，通常是通过战略性发行。因此，了解问题的包装和问题销售过程如何影响总部的注意力是至关重要的。文化距离会影响问题销售策略的有效性。一项对342家国外子公司的研究表明，当文化距离高时，强调公司利益的效果会降低，这可能是由于总部的不信任或误解。有趣的是，在文化距离较远的情况下，与总部的做法保持一致并不那么重要，这为子公司提供了提出更新颖想法的机会。在文化距离较低的情况下，与其他子公司合作似乎是有益的，但在文化距离较高的情况下，可能会适得其反，因为总部可能担心叛乱。培养与总部高管的社会关系对于吸引注意力至关重要，尤其是在文化距离高的情况下，因为这有助于建立信任，弥补沟通差距。我们的样本来自在线调查，包含342个案例，涵盖46个不同的子公司国家和26个不同的总部国家。

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引用次数: 0

Political affinity and opportunism in global supply chain: The mediating role of contractual and relational governance 全球供应链中的政治亲和与机会主义：契约治理与关系治理的中介作用

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-04-01 Epub Date: 2025-02-11 DOI: 10.1016/j.ibusrev.2025.102415

Zhiwen Fan , Tao Wang , Zhongyi Han , Yu Jia

The dynamic international relations reflect a world that global supply chains are challenged by the political environment in which they are embedded, especially for emerging market firms (EMFs). Drawing on legitimacy-based view and supply chain management literature, this study investigated how political affinity between home and host country affect the use of governance in deterring opportunism of local distributors in the host market, as well as the moderating role of directionality of institutional distance. Using a survey dataset of 403 Chinese export firms at two time points and two secondary datasets, we find that political affinity increases the opportunistic behavior of local distributors by impeding contractual governance and facilitating relational governance. In addition, the effect of political affinity on governance strategies is conditional on the directionality of institutional distance. That is, negative institutional distance strengthens the impact of political affinity on contractual governance, while the influence of political affinity on relational governance is attenuated in the presence of positive or negative institutional distance. Our findings provide important insights for academic research and managerial practice.

动态的国际关系反映了这样一个世界，即全球供应链受到其所处的政治环境的挑战，尤其是对新兴市场公司（emf）而言。利用基于合法性的观点和供应链管理文献，本研究调查了母国和东道国之间的政治亲和力如何影响治理在阻止当地分销商在东道国市场上的机会主义行为，以及制度距离的方向性的调节作用。利用403家中国出口企业在两个时间点和两个辅助数据集的调查数据，我们发现政治亲和力通过阻碍契约治理和促进关系治理来增加当地分销商的机会主义行为。此外，政治亲和对治理策略的影响取决于制度距离的方向性。即负的制度距离强化了政治亲和对契约治理的影响，而正、负的制度距离则减弱了政治亲和对关系治理的影响。我们的发现为学术研究和管理实践提供了重要的见解。

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引用次数: 0

Leadership development in the cross-cultural context of China: Who really cares? 中国跨文化背景下的领导力发展：谁真正关心？

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-04-01 Epub Date: 2025-02-06 DOI: 10.1016/j.ibusrev.2025.102400

Daniel Agerbech Petersen, Keith Goodall

We address the challenges of developing Chinese leaders in multinational companies (MNCs) from the perspective of the leaders themselves. We focus on the consequences of perceptual differences across cultures. Based on interviews with Chinese high-potential managers (HPMs), we find that differing perceptions of care and leadership impact the perceived quality of global talent management (GTM) and work practices. We conclude that from a Chinese perspective western MNCs are relatively effective in human capital and leader development, but weaker in terms of attention to social capital and leadership. We make recommendations for how Chinese managers in MNCs might be more effectively developed into global leadership roles.

我们从领导者自身的角度出发，探讨在跨国公司培养中国领导者所面临的挑战。我们关注的是跨文化感知差异的后果。基于对中国高潜力管理者的访谈，我们发现对关怀和领导的不同认知影响了全球人才管理（GTM）和工作实践的感知质量。我们的结论是，从中国的角度来看，西方跨国公司在人力资本和领导者发展方面相对有效，但在社会资本和领导力方面的关注较弱。我们就跨国公司的中国管理人员如何更有效地发展成为全球领导角色提出了建议。

引用次数: 0

Technology-seeking FDI policy change and local firm innovation 寻求技术的外国直接投资政策变化与当地企业创新

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-04-01 Epub Date: 2025-02-11 DOI: 10.1016/j.ibusrev.2025.102411

Pei Wang , Ziliang Deng , Zhan Wu , Vikas Kumar

Many emerging market governments have increased technological entry thresholds for foreign newcomers to promote technology transfer to local firms. Although such a policy change intensifies the threat from new foreign entrants in the long run, it protects local firms from intensive competition in the short run. Thus, whether local firms in the same industries will respond to such a policy change with more technological efforts remains to be discovered. We hypothesize that local firms in affected industries will refrain from upward momentum in innovation activities to some extent compared with local firms in industries without such a policy change. We also hypothesize that local firms in more robust resource and market positions will be influenced to a lower degree. Difference-in-difference modeling based on large panel datasets in China supports these hypotheses. This study provides novel insights into the international business literature by identifying that foreign-entry policy shifts may cause indirect effects on the innovation of local firms.

许多新兴市场政府提高了外国新来者的技术准入门槛，以促进技术向当地公司转移。虽然从长期来看，这种政策变化加剧了来自外国新进入者的威胁，但在短期内，它保护了当地公司免受激烈竞争的影响。因此，同一行业的当地公司是否会以更多的技术努力来应对这种政策变化仍有待发现。我们假设受影响行业的本地企业在一定程度上抑制了创新活动的上升势头，而在没有这种政策变化的行业的本地企业则相反。我们还假设资源和市场地位较强的本地企业受到的影响程度较低。基于中国大型面板数据集的差中差模型支持这些假设。本研究通过确定外国进入政策的转变可能对当地企业的创新产生间接影响，为国际商业文献提供了新颖的见解。

引用次数: 0

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