International Business Review最新文献

英文中文

Consequences of geographic separation of partners during expatriation: The moderating effects of trust and virtual communication 外派期间合作伙伴地理分离的后果：信任和虚拟沟通的调节作用

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-05-27 DOI: 10.1016/j.ibusrev.2025.102459

R.A.I.C. Karunarathne , Anna Katharina Bader , Fabian Jintae Froese , Margaret A. Shaffer

Geographic separation from the partner is a reality for many expatriates, yet little is known about its effects on expatriates and their partners. Drawing on attachment theory, we develop a theoretical model linking the effects of geographic separation to expatriates’ repatriation intentions and eventual repatriation and reunion with their partners via an increase in depressive symptoms of both expatriates and their partners. Moreover, we propose that dyadic trust and the frequency of virtual communication between expatriates and partners buffer the negative effects of geographic separation on the depressive symptoms and repatriation. Results from a multi-wave dyadic survey of 132 expatriates and their partners provide strong support for our theoretical model. Findings from a follow-up interview study with 20 expatriates and partners offer additional insights into the underlying reasons and mechanisms of separation, depression and repatriation. We discuss important implications for theory and practice.

对于许多外派人员来说，与合作伙伴的地理位置分离是一个现实，但人们对其对外派人员及其合作伙伴的影响知之甚少。根据依恋理论，我们建立了一个理论模型，将地理分离的影响与外派人员的遣返意图联系起来，并通过增加外派人员及其伴侣的抑郁症状最终遣返并与他们的伴侣团聚。此外，我们提出，外派人员与合作伙伴之间的二元信任和虚拟交流频率可以缓冲地理分离对抑郁症状和遣返的负面影响。对132名外派人员及其伴侣的多波二元调查结果为我们的理论模型提供了强有力的支持。对20名外派人员及其合作伙伴的后续访谈研究的结果为分离、抑郁和遣返的潜在原因和机制提供了更多的见解。我们讨论了理论和实践的重要意义。

{"title":"Consequences of geographic separation of partners during expatriation: The moderating effects of trust and virtual communication","authors":"R.A.I.C. Karunarathne , Anna Katharina Bader , Fabian Jintae Froese , Margaret A. Shaffer","doi":"10.1016/j.ibusrev.2025.102459","DOIUrl":"10.1016/j.ibusrev.2025.102459","url":null,"abstract":"<div><div>Geographic separation from the partner is a reality for many expatriates, yet little is known about its effects on expatriates and their partners. Drawing on attachment theory, we develop a theoretical model linking the effects of geographic separation to expatriates’ repatriation intentions and eventual repatriation and reunion with their partners via an increase in depressive symptoms of both expatriates and their partners. Moreover, we propose that dyadic trust and the frequency of virtual communication between expatriates and partners buffer the negative effects of geographic separation on the depressive symptoms and repatriation. Results from a multi-wave dyadic survey of 132 expatriates and their partners provide strong support for our theoretical model. Findings from a follow-up interview study with 20 expatriates and partners offer additional insights into the underlying reasons and mechanisms of separation, depression and repatriation. We discuss important implications for theory and practice.</div></div>","PeriodicalId":51352,"journal":{"name":"International Business Review","volume":"34 4","pages":"Article 102459"},"PeriodicalIF":5.9,"publicationDate":"2025-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144239752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Beyond the "eye of the storm": A processual and multi-layered approach to global value chain resilience 超越“风暴眼”：全球价值链弹性的流程和多层方法

IF 6.1 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-05-23 DOI: 10.1016/j.ibusrev.2025.102460

Federica Sacco , Giovanna Magnani , Pietro Previtali

Repeated shocks to business continuity, such as extreme natural events, a global pandemic, geopolitical tensions, trade wars and actual wars, have challenged and are challenging multinational enterprises in their role as “orchestrators” within global value chains (GVCs). Consequently, interest in GVC resilience has grown in the field of international business. This study investigates how control and location decisions in GVCs can contribute to the resilience of the overall value chain. To answer this question, we develop a multiple case study in the context of the pharmaceutical and medical-device sectors, and propose a theoretical model of GVC resilience that untangles the mechanisms that help multinational enterprises and their value chains withstand shocks.

极端自然事件、全球大流行病、地缘政治紧张局势、贸易战和实际战争等对业务连续性的反复冲击，已经并正在挑战跨国企业在全球价值链（gvc）中的“协调者”角色。因此，在国际商业领域，对全球价值链弹性的兴趣有所增长。本研究探讨了全球价值链中的控制和选址决策如何对整个价值链的弹性做出贡献。为了回答这个问题，我们在制药和医疗器械行业的背景下进行了多个案例研究，并提出了一个全球价值链弹性的理论模型，该模型理清了帮助跨国企业及其价值链抵御冲击的机制。

引用次数: 0

The effects of manager market human capital on learning from international failures in small to medium-sized enterprises (SMEs) 管理者市场人力资本对中小企业国际经验借鉴的影响

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-05-23 DOI: 10.1016/j.ibusrev.2025.102461

Xinchun Wang , Annie Peng Cui , Liguo Liu , Lin Zhao

Small to medium-sized enterprises (SMEs) have increasingly used internationalization to grow their businesses, yet many international adventures fail. While organizational learning can help them better understand foreign market dynamics and thus improve future international performance, previous studies have primarily focused on learning from successful experiences. To provide more insights, this study examines whether and how SME managers’ market human capital can help them recognize the value of seeking feedback through learning from international failures, facilitating learning from those failed experiences. This study also argues that the environmental context, both in the home and the foreign markets, further influences how managers’ market human capital benefits an SME’s learning from international failures. Using both primary and secondary data, this study finds that market human capital can bring firms more benefits when the firm is faced with greater cultural distance in the foreign market or when the firm can benefit from a highly innovative climate in the home market.

中小型企业（SMEs）越来越多地利用国际化来发展业务，但许多国际冒险都失败了。虽然组织学习可以帮助他们更好地了解国外市场动态，从而提高未来的国际绩效，但以前的研究主要集中在学习成功的经验上。为了提供更多的见解，本研究考察了中小企业管理者的市场人力资本是否以及如何帮助他们认识到通过学习国际失败经验来寻求反馈的价值，从而促进从这些失败经验中学习。本研究还认为，无论是国内市场还是国外市场的环境背景，都会进一步影响管理者的市场人力资本如何有利于中小企业从国际失败中学习。本研究结合一手数据和第二手数据发现，当企业在国外市场面临较大的文化距离时，或者当企业在国内市场可以从高度创新的氛围中获益时，市场人力资本可以为企业带来更多的利益。

{"title":"The effects of manager market human capital on learning from international failures in small to medium-sized enterprises (SMEs)","authors":"Xinchun Wang , Annie Peng Cui , Liguo Liu , Lin Zhao","doi":"10.1016/j.ibusrev.2025.102461","DOIUrl":"10.1016/j.ibusrev.2025.102461","url":null,"abstract":"<div><div>Small to medium-sized enterprises (SMEs) have increasingly used internationalization to grow their businesses, yet many international adventures fail. While organizational learning can help them better understand foreign market dynamics and thus improve future international performance, previous studies have primarily focused on learning from successful experiences. To provide more insights, this study examines whether and how SME managers’ market human capital can help them recognize the value of seeking feedback through learning from international failures, facilitating learning from those failed experiences. This study also argues that the environmental context, both in the home and the foreign markets, further influences how managers’ market human capital benefits an SME’s learning from international failures. Using both primary and secondary data, this study finds that market human capital can bring firms more benefits when the firm is faced with greater cultural distance in the foreign market or when the firm can benefit from a highly innovative climate in the home market.</div></div>","PeriodicalId":51352,"journal":{"name":"International Business Review","volume":"34 4","pages":"Article 102461"},"PeriodicalIF":5.9,"publicationDate":"2025-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144239758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fragmentation in international business: A geographic-and-political perspective 国际商业的碎片化：一个地理和政治的视角

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-05-23 DOI: 10.1016/j.ibusrev.2025.102458

Victor Cui , Xiaocong Tian , Rongjian Yu

Marking the twentieth anniversary of Rugman and Verbeke’s (2004) seminal work on regionalization, Verbeke et al. (2025) critically examine how geopolitical tensions, such as those between the U.S. and China, are reshaping regionalization and the global economic order. Extending this study, we argue that while the traditional regionalization perspective emphasizes geographic proximity as the primary driver of global economic fragmentation, recent geopolitical disruptions indicate that these fractures are increasingly aligning with political fault lines among nations. We develop a Geographic-and-Political (GAP) framework, juxtaposing geographic distance with political divergence between nation-states. We propose that political distance modifies the traditional relationship between geographic proximity and regionalization, creating varied effects in both intra-regional and inter-regional business activities. The regionalization effect is more likely to persist or even strengthen when geographic and political distances align, but may weaken or fail otherwise. This framework extends and operationalizes the perspectives in Verbeke et al. (2025), highlighting a new paradigm of fragmentation and opening up new research directions for the literature on regionalization and MNEs’ multipolar geo-strategies.

为了纪念Rugman和Verbeke（2004）关于区域化的开创性工作20周年，Verbeke等人（2025）批判性地研究了地缘政治紧张局势（如美国和中国之间的紧张局势）如何重塑区域化和全球经济秩序。在此基础上，我们认为，虽然传统的区域化观点强调地理邻近是全球经济碎片化的主要驱动因素，但最近的地缘政治破坏表明，这些裂缝越来越多地与国家之间的政治断层线一致。我们开发了一个地理与政治（GAP）框架，将民族国家之间的地理距离与政治分歧并置。我们认为，政治距离改变了地理邻近与区域化之间的传统关系，在区域内和区域间的商业活动中产生了不同的影响。当地理和政治距离一致时，区域化效应更有可能持续甚至加强，但在其他情况下可能减弱或失效。该框架扩展并可操作Verbeke等人（2025）的观点，突出了碎片化的新范式，并为区域化和跨国公司多极地缘战略的文献开辟了新的研究方向。

{"title":"Fragmentation in international business: A geographic-and-political perspective","authors":"Victor Cui , Xiaocong Tian , Rongjian Yu","doi":"10.1016/j.ibusrev.2025.102458","DOIUrl":"10.1016/j.ibusrev.2025.102458","url":null,"abstract":"<div><div>Marking the twentieth anniversary of Rugman and Verbeke’s (2004) seminal work on regionalization, Verbeke et al. (2025) critically examine how geopolitical tensions, such as those between the U.S. and China, are reshaping regionalization and the global economic order. Extending this study, we argue that while the traditional regionalization perspective emphasizes geographic proximity as the primary driver of global economic fragmentation, recent geopolitical disruptions indicate that these fractures are increasingly aligning with political fault lines among nations. We develop a Geographic-and-Political (GAP) framework, juxtaposing geographic distance with political divergence between nation-states. We propose that political distance modifies the traditional relationship between geographic proximity and regionalization, creating varied effects in both intra-regional and inter-regional business activities. The regionalization effect is more likely to persist or even strengthen when geographic and political distances align, but may weaken or fail otherwise. This framework extends and operationalizes the perspectives in Verbeke et al. (2025), highlighting a new paradigm of fragmentation and opening up new research directions for the literature on regionalization and MNEs’ multipolar geo-strategies.</div></div>","PeriodicalId":51352,"journal":{"name":"International Business Review","volume":"34 4","pages":"Article 102458"},"PeriodicalIF":5.9,"publicationDate":"2025-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144239866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Institutional quality and investment disputes in emerging and frontier economies 新兴和前沿经济体的制度质量和投资纠纷

IF 6.1 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-05-18 DOI: 10.1016/j.ibusrev.2025.102462

Ricardo E. Buitrago R.

This study examines the relationship between institutional quality and investor-state disputes in emerging and frontier economies. Analyzing data from 40 countries for 2008–2020 using a fixed-effects negative binomial regression model, I investigate how different dimensions of institutional quality affect the occurrence of investment disputes. The results reveal a complex pattern: Stronger regulatory quality, rule of law, legal efficiency, and expropriation risk protection are associated with fewer disputes, whereas stronger property rights protection and more international investment agreements are associated with increased dispute frequency. Robustness checks suggest a more complex relationship with property rights than was initially found. These findings collectively indicate that institutional development transforms rather than simply reducing investment risk, as stronger institutions simultaneously attract investment while providing clearer grounds for legal action and raising investor expectations. These findings contribute to institutional theory and have implications for policymakers seeking to balance institutional development with dispute risk management in emerging and frontier economies.

本研究考察了新兴经济体和前沿经济体的制度质量与投资者-国家争端之间的关系。利用固定效应负二项回归模型分析了40个国家2008-2020年的数据，研究了制度质量的不同维度如何影响投资纠纷的发生。结果揭示了一个复杂的模式：更强的监管质量、法治、法律效率和征收风险保护与纠纷减少有关，而更强的产权保护和更多的国际投资协定与纠纷频率增加有关。鲁棒性检验表明，与最初发现的情况相比，中国与产权的关系更为复杂。这些研究结果共同表明，制度发展改变了而不仅仅是降低了投资风险，因为更强大的制度在吸引投资的同时，为法律行动提供了更明确的依据，并提高了投资者的期望。这些发现有助于制度理论，并对寻求平衡新兴和前沿经济体的制度发展与争议风险管理的政策制定者具有启示意义。

{"title":"Institutional quality and investment disputes in emerging and frontier economies","authors":"Ricardo E. Buitrago R.","doi":"10.1016/j.ibusrev.2025.102462","DOIUrl":"10.1016/j.ibusrev.2025.102462","url":null,"abstract":"<div><div>This study examines the relationship between institutional quality and investor-state disputes in emerging and frontier economies. Analyzing data from 40 countries for 2008–2020 using a fixed-effects negative binomial regression model, I investigate how different dimensions of institutional quality affect the occurrence of investment disputes. The results reveal a complex pattern: Stronger regulatory quality, rule of law, legal efficiency, and expropriation risk protection are associated with fewer disputes, whereas stronger property rights protection and more international investment agreements are associated with increased dispute frequency. Robustness checks suggest a more complex relationship with property rights than was initially found. These findings collectively indicate that institutional development transforms rather than simply reducing investment risk, as stronger institutions simultaneously attract investment while providing clearer grounds for legal action and raising investor expectations. These findings contribute to institutional theory and have implications for policymakers seeking to balance institutional development with dispute risk management in emerging and frontier economies.</div></div>","PeriodicalId":51352,"journal":{"name":"International Business Review","volume":"34 6","pages":"Article 102462"},"PeriodicalIF":6.1,"publicationDate":"2025-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145026659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Turning decision-making logic into international performance among SMEs: Revealing the importance of international entrepreneurial marketing 中小企业决策逻辑转化为国际绩效：揭示国际创业营销的重要性

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-05-13 DOI: 10.1016/j.ibusrev.2025.102457

Man Yang , Peter Gabrielsson , Mika Gabrielsson , Seppo Pynnönen

The international business field lacks research on how decision-making logics lead to SMEs’ international performance and what mechanisms are involved. This study examines the relationship between decision-making logics (effectuation and causation) and international performance of SMEs and contributes by highlighting the crucial role of international entrepreneurial marketing. We used structural equation partial least squares in the empirical study with a cross-country sample of 489 internationalizing SMEs from China, Finland, and New Zealand. The results reveal that international entrepreneurial marketing fully mediates the positive effectuation–performance relationship and the mediation effect is stronger among SMEs from developing markets and offering services. We show that international entrepreneurial marketing partially mediates the positive causation–performance relationship and the mediation effect is stronger among SMEs from developed markets and among those that offer products.

国际商务领域缺乏对决策逻辑如何导致中小企业国际绩效及其机制的研究。本研究考察了决策逻辑（效果和因果关系）与中小企业国际绩效之间的关系，并通过突出国际创业营销的关键作用做出了贡献。本文采用结构方程偏最小二乘法对来自中国、芬兰和新西兰的489家国际化中小企业进行了实证研究。结果表明，国际创业营销充分中介了效应与绩效的正相关关系，并且在发展中市场和服务型中小企业中中介作用更强。研究发现，国际创业营销部分中介了企业绩效与企业发展的正向因果关系，且中介效应在发达市场中小企业和提供产品的中小企业中更强。

引用次数: 0

The evolution of stigmas facing Chinese MNEs abroad: From latecomer stigma to geopolitical stigma 中国跨国公司在海外面临的耻辱演变：从后来者耻辱到地缘政治耻辱

IF 6.1 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-05-03 DOI: 10.1016/j.ibusrev.2025.102456

Fengkai Zhou , Dan Prud’homme , Haijian Liu

This paper conceptualizes the evolution of stigma facing Chinese MNEs in Western markets. From the 1980s-early 2010s, MNEs faced “latecomer stigma” (i.e., stigma from perceived low product quality, copycat behavior, and other latecomer disadvantages) whereas at present they face “geopolitical stigma” (i.e., stigma from threatening Western economic and political leadership). After highlighting the limits of liability of origin theory to explain this shift, we draw on organizational stigma theory and a geopolitical perspective to theorize the causes and consequences of the evolution of these two stigmas. For each type, we contrast their dominant logics, audiences, bases, outcomes, and strategic responses. The shift of institutional logics in Western host markets from neoliberal globalization to neopopulist globalization fundamentally explains the evolution of the stigmas. Among other contributions, we provide a more dynamic perspective of Chinese MNEs’ legitimacy challenges abroad. We also point out that, ironically, Chinese MNEs’ strategies to mitigate latecomer stigma have contributed to geopolitical stigma, and some host government responses to geopolitical stigma replicate practices they often criticized as unfair.

本文对中国跨国公司在西方市场面临的耻辱演变进行了概念化。从20世纪80年代到21世纪10年代初，跨国公司面临着“后发耻辱”（即因产品质量低、模仿行为和其他后发劣势而产生的耻辱），而目前它们面临着“地缘政治耻辱”（即因威胁西方经济和政治领导地位而产生的耻辱）。在强调了起源责任理论解释这一转变的局限性之后，我们借鉴了组织耻辱理论和地缘政治视角来理论化这两种耻辱演变的原因和后果。对于每种类型，我们对比了它们的主要逻辑、受众、基础、结果和战略反应。西方东道国市场的制度逻辑从新自由主义全球化向新民粹主义全球化的转变，从根本上解释了污名的演变。在其他贡献中，我们提供了一个更动态的视角来看待中国跨国公司在海外面临的合法性挑战。我们还指出，具有讽刺意味的是，中国跨国公司减轻后发耻辱的策略助长了地缘政治耻辱，一些东道国政府对地缘政治耻辱的回应复制了他们经常批评为不公平的做法。

{"title":"The evolution of stigmas facing Chinese MNEs abroad: From latecomer stigma to geopolitical stigma","authors":"Fengkai Zhou , Dan Prud’homme , Haijian Liu","doi":"10.1016/j.ibusrev.2025.102456","DOIUrl":"10.1016/j.ibusrev.2025.102456","url":null,"abstract":"<div><div>This paper conceptualizes the evolution of stigma facing Chinese MNEs<span> in Western markets. From the 1980s-early 2010s, MNEs faced “latecomer stigma” (i.e., stigma from perceived low product quality, copycat behavior, and other latecomer disadvantages) whereas at present they face “geopolitical stigma” (i.e., stigma from threatening Western economic and political leadership). After highlighting the limits of liability of origin theory to explain this shift, we draw on organizational stigma theory and a geopolitical perspective to theorize the causes and consequences of the evolution of these two stigmas. For each type, we contrast their dominant logics, audiences, bases, outcomes, and strategic responses. The shift of institutional logics in Western host markets from neoliberal globalization to neopopulist globalization fundamentally explains the evolution of the stigmas. Among other contributions, we provide a more dynamic perspective of Chinese MNEs’ legitimacy challenges abroad. We also point out that, ironically, Chinese MNEs’ strategies to mitigate latecomer stigma have contributed to geopolitical stigma, and some host government responses to geopolitical stigma replicate practices they often criticized as unfair.</span></div></div>","PeriodicalId":51352,"journal":{"name":"International Business Review","volume":"34 6","pages":"Article 102456"},"PeriodicalIF":6.1,"publicationDate":"2025-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145026658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Two decades of research on digitalization, entrepreneurship, and internationalization: What foundations do they provide for research on digital entrepreneurial internationalization? 二十年的数字化、创业与国际化研究：为数字化创业国际化研究提供了什么基础？

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-04-18 DOI: 10.1016/j.ibusrev.2025.102455

Dr Sara Fraccastoro , Dr Heini Vanninen , Prof Mika Gabrielsson

The ongoing digital transformation is influencing international entrepreneurship. Current knowledge on that transformation is scattered across various fields. The current research comprises a systematic literature review and a thematic mapping covering the areas of digital internationalization, digital entrepreneurship, and digital entrepreneurial internationalization. Our initial sample consisted of 1138 articles published in 64 journals over 24 years. We contribute to research in the field by mapping out digital entrepreneurial internationalization as an emergent research area, suggesting avenues to advance its theoretical foundations and methodological stances, and analysing the characteristics and various contexts permeating the area.

正在进行的数字化转型正在影响着国际创业。目前关于这种转变的知识分散在各个领域。目前的研究包括系统的文献综述和涵盖数字国际化、数字创业和数字创业国际化领域的专题地图。我们的初始样本包括24年来在64种期刊上发表的1138篇文章。我们将数字创业国际化作为一个新兴的研究领域，提出了推进其理论基础和方法立场的途径，并分析了该领域的特点和各种背景，从而为该领域的研究做出了贡献。

引用次数: 0

Is bottom-of-the-pyramid orientation a new reason for product imitation in emerging markets? 金字塔底导向是新兴市场中产品模仿的新原因吗？

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-04-17 DOI: 10.1016/j.ibusrev.2025.102452

Lianyong Xu , Zelong Wei , Paike Xie , Eric W.T. Ngai , Wengao Huang

While international business studies suggest that multinationals conduct extensive market research and innovation tailored to bottom-of-the-pyramid (BOP) customer demand, the inherent challenges of the BOP market remain overlooked. This study highlights the role of product imitation in tackling the challenges of cost reduction and awareness improvement. The imitation literature focuses on the role of institutional environments in preventing product imitation in emerging markets, while little attention is paid to how customers—especially BOP customers, the dominant arbiters of value in emerging economies—motivate firms to engage in product imitation. Drawing on institutional theory and the demand-side view, this study examines the relationship between BOP orientation—the orientation toward meeting the unique demands of BOP customers—and product imitation. Using survey data from 334 Chinese manufacturing firms, this study finds that BOP orientation has a positive relationship with product imitation. Legal incompleteness and demand uncertainty strengthen this relationship, while demand heterogeneity weakens it. This study contributes to the literature by identifying BOP orientation as an important demand-side antecedent of product imitation and highlighting how these effects are contingent on institutional and demand factors.

尽管国际商业研究表明，跨国公司针对金字塔底部（BOP）客户的需求进行了广泛的市场研究和创新，但BOP市场的内在挑战仍被忽视。本研究强调了产品模仿在降低成本和提高意识方面的作用。模仿文献关注的是制度环境在防止新兴市场产品模仿方面的作用，而很少关注消费者——尤其是新兴经济体中占主导地位的价值仲裁者——BOP消费者——如何激励企业从事产品模仿。利用制度理论和需求侧观点，本研究考察了防喷器导向（以满足防喷器客户独特需求为导向）与产品模仿之间的关系。通过对334家中国制造企业的调查数据，本研究发现BOP取向与产品模仿之间存在正相关关系。法律的不完备性和需求的不确定性加强了这种关系，而需求的异质性则削弱了这种关系。本研究通过将防喷器导向确定为产品模仿的重要需求侧先决条件，并强调这些影响如何取决于制度和需求因素，从而为文献做出了贡献。

{"title":"Is bottom-of-the-pyramid orientation a new reason for product imitation in emerging markets?","authors":"Lianyong Xu , Zelong Wei , Paike Xie , Eric W.T. Ngai , Wengao Huang","doi":"10.1016/j.ibusrev.2025.102452","DOIUrl":"10.1016/j.ibusrev.2025.102452","url":null,"abstract":"<div><div>While international business studies suggest that multinationals conduct extensive market research and innovation tailored to bottom-of-the-pyramid (BOP) customer demand, the inherent challenges of the BOP market remain overlooked. This study highlights the role of product imitation in tackling the challenges of cost reduction and awareness improvement. The imitation literature focuses on the role of institutional environments in preventing product imitation in emerging markets, while little attention is paid to how customers—especially BOP customers, the dominant arbiters of value in emerging economies—motivate firms to engage in product imitation. Drawing on institutional theory and the demand-side view, this study examines the relationship between BOP orientation—the orientation toward meeting the unique demands of BOP customers—and product imitation. Using survey data from 334 Chinese manufacturing firms, this study finds that BOP orientation has a positive relationship with product imitation. Legal incompleteness and demand uncertainty strengthen this relationship, while demand heterogeneity weakens it. This study contributes to the literature by identifying BOP orientation as an important demand-side antecedent of product imitation and highlighting how these effects are contingent on institutional and demand factors.</div></div>","PeriodicalId":51352,"journal":{"name":"International Business Review","volume":"34 4","pages":"Article 102452"},"PeriodicalIF":5.9,"publicationDate":"2025-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144239760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The effect of distance on persuasion in international e-mail marketing campaigns 国际电子邮件营销活动中距离对说服的影响

IF 5.9 1区管理学 Q1 BUSINESS

International Business Review

Pub Date : 2025-04-17 DOI: 10.1016/j.ibusrev.2025.102454

Peter Magnusson , Stanford A. Westjohn

We investigate the relative effectiveness of different persuasive appeals in international e-mail customer acquisition marketing campaigns. We conducted three separate experiments, including two lab experiments and one field experiment, to examine the impact of different persuasive appeals on customers. Our research specifically focuses on consensus and authority-focused persuasive appeals. Our findings consistently show that when there is a small cultural distance between the seller and potential buyer, consensus appeals are more effective. On the other hand, when there is a large cultural distance, authority appeals are more effective.

我们研究了在国际电子邮件客户获取营销活动中不同的说服性呼吁的相对有效性。我们进行了三个独立的实验，包括两个实验室实验和一个现场实验，以检验不同的说服性呼吁对客户的影响。我们的研究特别关注共识和以权威为中心的说服诉求。我们的研究结果一致表明，当卖家和潜在买家之间的文化距离较小时，共识呼吁更有效。另一方面，当存在较大的文化距离时，权威诉求更有效。

引用次数: 0

首页上一页

类型

全部化学•材料生命科学医学物理工程技术环境•农林材料科学地球科学法学管理学化学环境科学与生态学计算机科学教育学经济学农林科学人文科学生物学数学物理与天体物理心理学综合性期刊其他工业工程理学历史学农学文学信息工程

数据库

全部 ACS Publications Elsevier ieeexplore Springer The Royal Society of Chemistry Wiley

期刊

International Business Review

全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.

﹀