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The effect of distance on persuasion in international e-mail marketing campaigns 国际电子邮件营销活动中距离对说服的影响
IF 5.9 1区 管理学 Q1 BUSINESS Pub Date : 2025-04-17 DOI: 10.1016/j.ibusrev.2025.102454
Peter Magnusson , Stanford A. Westjohn
We investigate the relative effectiveness of different persuasive appeals in international e-mail customer acquisition marketing campaigns. We conducted three separate experiments, including two lab experiments and one field experiment, to examine the impact of different persuasive appeals on customers. Our research specifically focuses on consensus and authority-focused persuasive appeals. Our findings consistently show that when there is a small cultural distance between the seller and potential buyer, consensus appeals are more effective. On the other hand, when there is a large cultural distance, authority appeals are more effective.
我们研究了在国际电子邮件客户获取营销活动中不同的说服性呼吁的相对有效性。我们进行了三个独立的实验,包括两个实验室实验和一个现场实验,以检验不同的说服性呼吁对客户的影响。我们的研究特别关注共识和以权威为中心的说服诉求。我们的研究结果一致表明,当卖家和潜在买家之间的文化距离较小时,共识呼吁更有效。另一方面,当存在较大的文化距离时,权威诉求更有效。
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引用次数: 0
Financial constraints, institutional quality and import trade flows: An empirical investigation on Italian manufacturing SMEs 金融约束、制度质量与进口贸易流动:意大利制造业中小企业的实证研究
IF 5.9 1区 管理学 Q1 BUSINESS Pub Date : 2025-04-12 DOI: 10.1016/j.ibusrev.2025.102453
G. Falavigna , R. Ippoliti , G.B. Ramello
This work investigates the relation between local institutions and international business, considering the Italian manufacturing industry and SMEs’ import trade flows between 2015 and 2019. In detail, we test the hypothesis of whether courts’ inability to enforce contracts can amplify uncertainty on the market, discouraging foreign suppliers from performing international transactions. We interpret these expectations in terms of financial constraints, imagining that the quality of a legal system limits firms’ access to local financial resources, which are essential to guarantee such operations. The proposed hypothesis is assessed considering alternative explanations that might characterize importers: absence of ex-ante business networks on the global market (i), expected bankruptcy risks (ii) and asymmetric information (iii). Results are consistent to several robustness tests and, according to the collected evidence, we cannot reject the hypothesis that judicial quality might represent an institutional barrier to local SMEs, preventing their international business strategies.
本文以2015年至2019年意大利制造业和中小企业的进口贸易流量为研究对象,考察了地方机构与国际商业之间的关系。具体而言,我们检验了法院无法执行合同是否会放大市场上的不确定性,阻碍外国供应商进行国际交易的假设。我们从财务约束的角度来解释这些期望,假设法律体系的质量限制了公司获得当地财务资源的机会,而这些资源对保证此类业务至关重要。对提议的假设进行评估时,考虑了可能具有进口商特征的其他解释:在全球市场上缺乏事前商业网络(i)、预期破产风险(ii)和信息不对称(iii)。结果与若干稳健性检验相一致,根据收集到的证据,我们不能拒绝这样的假设,即司法质量可能是当地中小企业的制度障碍,阻碍了它们的国际业务战略。
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引用次数: 0
Breaking trust? International partnership exit and learning about opportunities 打破信任?国际合作退出和学习机会
IF 5.9 1区 管理学 Q1 BUSINESS Pub Date : 2025-04-11 DOI: 10.1016/j.ibusrev.2025.102451
Joanne Wright , Antje Fiedler , Benjamin P. Fath
This study investigates how exiting key international partnerships affects trust and subsequent learning about opportunities in international markets. We identify three distinct exit approaches using qualitative data from small and medium-sized enterprises (SMEs). The first approach focuses on contractual exit provisions, which destroy affective trust but maintain cognitive trust as a basis for ongoing learning about opportunities in foreign markets. In the second approach, SMEs exit partnerships by claiming control, thus eroding affective and cognitive trust, turning former partners into adversaries and limiting the ability to learn from new relationships. The third approach, a consensual exit, maintains affective trust, offering future opportunities for market learning. This study advances the understanding of the role of trust in SME internationalisation by identifying the effects of exit approaches on post-exit opportunities through the preservation of residual trust. Crucially, the study reveals that learning about opportunities in foreign markets can endure beyond partnership exit.
本研究探讨退出主要国际合作伙伴关系如何影响信任以及随后在国际市场上对机会的了解。我们利用中小企业(SMEs)的定性数据确定了三种不同的退出方式。第一种方法侧重于合同退出条款,这破坏了情感信任,但保持了认知信任,作为持续了解国外市场机会的基础。在第二种方法中,中小企业通过要求控制来退出合作伙伴关系,从而侵蚀情感和认知信任,将前合作伙伴变成对手,并限制从新关系中学习的能力。第三种方法是双方同意退出,它维持了情感信任,为未来的市场学习提供了机会。本研究通过确定通过保留剩余信任的退出方式对退出后机会的影响,促进了对信任在中小企业国际化中的作用的理解。至关重要的是,该研究表明,了解国外市场的机会可以持续到合作关系退出之后。
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引用次数: 0
Cross-border innovation for global value chain orchestration 跨界创新促进全球价值链协调
IF 5.9 1区 管理学 Q1 BUSINESS Pub Date : 2025-04-11 DOI: 10.1016/j.ibusrev.2025.102450
Ekaterina Turkina , Ari Van Assche , Ram Mudambi
This study investigates how multinational enterprises (MNEs) leverage cross-border innovation to enhance their capacity for orchestrating global value chains (GVCs). Grounded in systems integration theory, and using the context of the aircraft engine industry of the aerospace sector, we propose that architectural knowledge is imperative for MNEs to orchestrate their GVCs. This leads us to hypothesize that orchestrating MNEs possess a broader technological scope and a wider range of cross-border innovations compared to other firms. Moreover, we demonstrate the rising complexity and interdependency of the sector’s technological system and conjecture that this increases the scope advantage that orchestrating MNEs need over other firms. To test these hypotheses, we analyze a unique longitudinal dataset on formal inter-firm linkages from 2002 to 2014. Our findings provide empirical support for our theoretical predictions.
本研究探讨了跨国企业(MNEs)如何利用跨境创新来提高其协调全球价值链(GVCs)的能力。在系统集成理论的基础上,并利用航空航天领域的飞机发动机行业的背景,我们提出,架构知识对于跨国公司协调其全球价值链是必不可少的。这导致我们假设,与其他公司相比,编排跨国公司拥有更广泛的技术范围和更广泛的跨境创新。此外,我们还展示了该行业技术系统日益增长的复杂性和相互依赖性,并推测这增加了协调跨国公司比其他公司所需的范围优势。为了验证这些假设,我们分析了2002年至2014年企业间正式联系的独特纵向数据集。我们的发现为我们的理论预测提供了实证支持。
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引用次数: 0
A configurational analysis of internationalization, absorptive capacity, and resource-based factors explaining firms’ innovation performance 国际化、吸收能力和资源基础因素对企业创新绩效的构形分析
IF 5.9 1区 管理学 Q1 BUSINESS Pub Date : 2025-04-04 DOI: 10.1016/j.ibusrev.2025.102449
Joan Freixanet , Ryan Federo
This study adopts a configurational approach to examine how firm internationalization leads to innovation through the learning-by-exporting (LBE) effect. It investigates how combinations of internationalization dimensions—earliness, market scope, and intensity—along with absorptive capacity and resource-based factors, influence innovation outcomes. Drawing on the dynamic capabilities perspective, we argue that LBE necessitates all three elements but recognize that simultaneously pursuing early exports, broad market scope, and innovation may strain resources and impede LBE. Through a qualitative comparative analysis of 2748 manufacturing firms from 2007 to 2014, this study captures the causal complexity of LBE factors, including possible equifinal and asymmetric relationships. Our findings provide valuable insights for researchers, particularly highlighting the significance of internationalization dimensions in the context of LBE. They also offer practical implications for managers regarding the need to enhance exporters' absorptive capacity and secure resources for these various activities, as well as for export- and innovation-promotion organizations to align their efforts.
本研究采用结构分析方法,考察企业国际化如何通过出口学习效应(LBE)引导创新。它研究了国际化维度——早期、市场范围和强度——以及吸收能力和资源基础因素的组合如何影响创新成果。根据动态能力的观点,我们认为LBE需要这三个要素,但同时追求早期出口、广阔的市场范围和创新可能会使资源紧张并阻碍LBE。本研究通过对2748家制造业企业2007 - 2014年的定性比较分析,揭示了LBE因素的因果复杂性,包括可能的等量关系和不对称关系。我们的研究结果为研究人员提供了有价值的见解,特别是强调了国际化维度在LBE背景下的重要性。它们还为管理人员提供了实际意义,说明需要提高出口商的吸收能力和为这些各种活动获得资源,并使促进出口和创新的组织协调其努力。
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引用次数: 0
Organizational legitimacy as a core concept for theorizing on business in emerging economies 组织合法性是新兴经济体商业理论化的核心概念
IF 5.9 1区 管理学 Q1 BUSINESS Pub Date : 2025-04-02 DOI: 10.1016/j.ibusrev.2025.102447
Klaus E. Meyer , Caleb H. Tse
Foreign multinational enterprises (MNEs) operating in emerging economies (EEs) face major challenges in attaining organizational legitimacy with local stakeholders, a precondition to successful operations in the country. This perspective explores the contingencies and perceptions that cause these legitimacy challenges and the actions MNEs employ to address these challenges, as identified in recent literature. We observe that legitimacy in EEs has many facets. Yet, it is often analyzed in a selective way – focusing on specific events or activities without considering the complexity of the phenomenon of how legitimacy is created, maintained and lost. We argue that organizational legitimacy is a very useful construct for international management research on EEs, and that the concept lends itself to more rigorous theoretical advancement than category-based concepts such as liability of foreignness. However, the IB literature has only partially embraced recent theoretical advances on the concept of legitimacy. We distinguish contingency, agency and judgement views of legitimacy to explore how applications of the concept may enhance our understanding of MNEs operating in EEs. This leads us to develop a future research agenda.
在新兴经济体(EEs)运营的外国跨国企业(MNEs)在获得当地利益相关者的组织合法性方面面临重大挑战,这是在该国成功运营的先决条件。这一视角探讨了导致这些合法性挑战的偶然性和认知,以及跨国公司为应对这些挑战所采取的行动,如近期文献所述。我们观察到,环境评估的合法性有许多方面。然而,它往往以一种选择性的方式进行分析——专注于特定的事件或活动,而没有考虑合法性如何产生、维持和丧失的现象的复杂性。我们认为,组织合法性对于环境企业的国际管理研究来说是一个非常有用的概念,而且这个概念比基于类别的概念(如外来责任)更能促进理论的进步。然而,IB文献只是部分地接受了合法性概念的最新理论进展。我们区分了偶然性、代理性和判断性的合法性观点,以探索这一概念的应用如何增强我们对跨国公司在经济环境中运营的理解。这促使我们制定未来的研究议程。
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引用次数: 0
Within-group differences: Differentiated Chinese expatriate-HCN interactions and the influence of human resource management practices 群体内差异:中国外派人员与hcn的差异互动及人力资源管理实践的影响
IF 5.9 1区 管理学 Q1 BUSINESS Pub Date : 2025-04-02 DOI: 10.1016/j.ibusrev.2025.102448
Beiting He , Guangyi Xu , Xinran Gu
With the increasing global presence of Chinese firms, the number of Chinese expatriates has increased. Concurrently, academic interest in identifying factors that influence the relationship between expatriates and host country nationals (HCNs) has grown. However, less attention has been paid to the dynamic interactions between Chinese expatriates and HCN subcategories. This study explores the differentiated Chinese expatriate–HCN interactions and potential influence of organizational human resource management (HRM) practices on this dynamic. We conducted a single case study and collected data through semi-structured interviews with 33 Chinese expatriates. The findings suggested that Chinese expatriates interacted differently with different HCN subcategories. Specifically, their interactions with HCN employees (customers) were need-oriented (utilitarian-oriented). Organizational HRM practices had a double-edged effect on the dynamic interaction process. Overall, this study offers a nuanced and highly contextualized understanding of the significance of expatriate–HCN interactions and role of organizational HRM practices in facilitating this process.
随着中国企业在全球的影响力越来越大,中国侨民的数量也在增加。与此同时,学术界对确定影响外籍人员与东道国国民(HCNs)之间关系的因素的兴趣也在增加。然而,中国侨民与HCN子类别之间的动态互动却很少受到关注。本研究探讨了中国外派人员与hcn之间的差异互动,以及组织人力资源管理实践对这一动态的潜在影响。我们进行了一个案例研究,并通过对33名中国外籍人士的半结构化访谈收集了数据。研究结果表明,中国侨民与不同HCN子类别的互动存在差异。具体来说,他们与HCN员工(顾客)的互动是需求导向的(功利导向的)。组织人力资源管理实践对动态交互过程具有双刃剑效应。总体而言,本研究提供了一种微妙的、高度情境化的理解,即外籍员工与人力资源管理人员互动的重要性,以及组织人力资源管理实践在促进这一过程中的作用。
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引用次数: 0
When can resistance to a standardization policy result in destandardization? The case of corporate language implementation 什么时候对标准化政策的抵制会导致去标准化?公司语言实现的案例
IF 5.9 1区 管理学 Q1 BUSINESS Pub Date : 2025-03-28 DOI: 10.1016/j.ibusrev.2025.102446
Jakob Lauring , Charlotte Jonasson , Guro Refsum Sanden
The implementation of corporate language policies is widely regarded as a strategy for improving communication and coordination across globally dispersed organizations. However, employees who experience a mismatch between the corporate language and their competencies or job requirements may resist the policy or attempt to change it, as documented in existing language-sensitive international business research. Nevertheless, the long-term effects of resistance against a language policy initiative have yet to be explored. We applied a two-year qualitative study following the top management’s decision to use English as a corporate language in a Danish organization. Results showed that discrepancies between external job requirements and policy directions were used by employees as a source of power to legitimize reinterpretations of the policy leading to a language destandardization process with important consequences for the organization. These findings contribute to literature on language policy implementations by describing how negotiated reactions change the practice of a policy.
企业语言政策的实施被广泛认为是一种改善全球分散组织之间沟通和协调的策略。然而,正如现有的对语言敏感的国际商业研究所记录的那样,在公司语言与他们的能力或工作要求之间存在不匹配的员工可能会抵制政策或试图改变政策。然而,抵制一项语言政策倡议的长期影响还有待探讨。在一家丹麦组织的高层管理人员决定使用英语作为公司语言之后,我们进行了为期两年的定性研究。结果表明,外部工作要求和政策方向之间的差异被员工用作重新解释政策合法化的权力来源,导致语言去标准化过程,对组织产生重要影响。这些发现通过描述协商反应如何改变政策的实践,为语言政策实施的文献做出了贡献。
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引用次数: 0
Breaking the glass ceiling: The home-host diffusion of gender-equal practice in multinational corporations (MNCs) 打破玻璃天花板:跨国公司性别平等实践的家庭-家庭传播
IF 5.9 1区 管理学 Q1 BUSINESS Pub Date : 2025-03-25 DOI: 10.1016/j.ibusrev.2025.102445
Jing-Lin Duanmu
Do multinational corporations (MNCs) transfer gender practice to their subsidiaries? Leveraging a quasi-natural experiment setting, we investigate whether MNCs from countries with mandatory gender-quota legislation exhibit higher propensity to appoint women chief executive officers (CEOs) in their subsidiaries than those whose home countries lack such legislation. We also theorise that MNCs’ influence on their subsidiaries might be reinforced by stationing their personnel in the subsidiary, by place-based cultural embeddedness, and by industry labor demographics in the local environment. Utilizing a 15-year panel dataset and difference-in-differences estimations, this study contributes evidence on the causal link between intra-firm diffusion of gender norms and the appointment of women CEOs.
跨国公司(MNCs)是否将性别实践转移到其子公司?利用准自然实验设置,我们调查了来自有强制性性别配额立法的国家的跨国公司是否比母国没有此类立法的跨国公司在子公司中任命女性首席执行官(ceo)的倾向更高。我们还推论,跨国公司对子公司的影响可能会通过将其人员派驻子公司、基于地点的文化嵌入性以及当地环境中的行业劳动力人口统计数据来加强。本研究利用15年的面板数据集和差异中的差异估计,为企业内部性别规范扩散与女性ceo任命之间的因果关系提供了证据。
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引用次数: 0
Purpose versus profit: How institutions shape entrepreneurial success across countries 目的与利润:制度如何塑造各国企业的成功
IF 5.9 1区 管理学 Q1 BUSINESS Pub Date : 2025-03-25 DOI: 10.1016/j.ibusrev.2025.102444
Stephan Gerschewski , Sonja Kristin Franzke , Fabian Jintae Froese , Gary Knight
What does ‘success’ mean for entrepreneurs in different institutional environments? Drawing on institutional theory, we explore how the success perceptions of entrepreneurs are shaped by their interpretations of the institutional environment across countries. Based on 87 semi-structured, in-depth interviews with digital start-ups in China, Germany, and the United Kingdom (UK), we find that success perceptions differ substantially across institutional contexts. Our findings suggest that success perceptions balance the individual preferences of entrepreneurs and the need to adapt to the institutional environment. We contribute to understanding on differences in entrepreneurship across countries by examining how institutions can influence entrepreneurial response strategies and outcomes. In addition, we provide a novel perspective on the role of entrepreneurial agency in the context of strong institutional influences.
对于不同制度环境下的企业家来说,“成功”意味着什么?借助制度理论,我们探讨了企业家对各国制度环境的理解如何塑造了他们对成功的看法。基于对中国、德国和英国的87家数字初创企业进行的半结构化深度访谈,我们发现,在不同的制度背景下,对成功的看法存在很大差异。我们的研究结果表明,成功感知平衡了企业家的个人偏好和适应制度环境的需要。我们通过研究机构如何影响创业应对策略和结果,有助于理解各国创业差异。此外,我们还提供了一种新颖的视角来看待企业代理在强大制度影响背景下的作用。
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引用次数: 0
期刊
International Business Review
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