Journal of Marketing Management最新文献

英文中文

Consumer wisdom and well-being investigated via intergenerational interactions 通过代际互动调查消费者的智慧和幸福感

IF 4.4 3区管理学 Q2 BUSINESS

Journal of Marketing Management

Pub Date : 2023-07-31 DOI: 10.1080/0267257x.2023.2241473

Delphine Godefroit-Winkel, Marie Schill, Margaret K Hogg

引用次数: 0

Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion 揭开非目标多数消费者对适度时尚的反应：市场争议如何使市场排斥永久化

IF 4.4 3区管理学 Q2 BUSINESS

Journal of Marketing Management

Pub Date : 2023-07-27 DOI: 10.1080/0267257x.2023.2217821

Alice Audrezet, B. Parguel

引用次数: 0

Influencer marketing and the ‘gifted’ product: framing practices and market shaping 影响力营销与“天才”产品：框架实践与市场塑造

IF 4.4 3区管理学 Q2 BUSINESS

Journal of Marketing Management

Pub Date : 2023-07-24 DOI: 10.1080/0267257X.2023.2253450

Johan Nilsson, Riikka Murto, Hans Kjellberg

ABSTRACT This article investigates the development of the market for influencer marketing in Sweden. It does so by focusing on the issue of ‘stuff’ sent to influencers. Such exchanges can be framed in different ways: e.g. stuff sent for the purpose of earning media, or as compensation for a marketing service. Drawing on the notion of framing in Callonian economic sociology, the paper identifies three ‘framing practices’: (1) framing the sending of stuff to influencers in individual exchanges, (2) reframing exchanges to put them in new light, or (3) preframing how exchanges ought to be performed. In efforts to frame exchanges of stuff, their broader context, and how stuff should be taxed, influencers, marketing professionals and the Swedish Tax Agency contribute to shaping the market for influencer marketing.

本文调查了瑞典影响力营销市场的发展情况。它通过关注发送给有影响力的人的“东西”问题来做到这一点。这种交流可以用不同的方式来构建：例如，为了赚取媒体收入而发送的东西，或者作为营销服务的补偿。本文借鉴了卡洛尼经济社会学中的框架概念，确定了三种“框架实践”：（1）在个人交流中向有影响力的人发送信息的框架，（2）重新构建交流以使其具有新的视角，或（3）预先制定交流应如何进行。在努力构建东西的交流、更广泛的背景以及应该如何对东西征税的过程中，有影响力的人、营销专业人士和瑞典税务局为塑造有影响力的营销市场做出了贡献。

引用次数: 0

Celebrating failure: a path towards opening up disciplinary debate 庆祝失败:开启纪律辩论之路

IF 4.4 3区管理学 Q2 BUSINESS

Journal of Marketing Management

Pub Date : 2023-06-13 DOI: 10.1080/0267257X.2023.2243959

Chloe Preece, Benedetta Cappellini, Gretchen Larsen

The acquisition of Twitter by Elon Musk was welcomed with an even mix of horror and excitement. His erratic ownership has been characterised by the sacking of roughly 80% of employees, the growth of hate speech, graphic violence and misinformation, and the disappearance of advertisers (Digital Planet, 2023). Although Musk’s fans have certainly tried, it is hard to defend this failure. Yet, there has been widespread speculation that this commercial debacle was planned, part of a masterplan inscribed in Musk’s political ambition to transform the platform into a right-wing space (Seymour, 2022). Such accounts, although often voiced by Musk’s critics, amplify the narrative of his genius, as fawningly described by Fortune magazine in 2014: ‘his brilliance, his vision and the breadth of his ambition make him the one-man embodiment of the future’ (Elkind, 2014). The moves of such a genius are incomprehensible to the many, we are told. Indeed, Musk’s personality quirks are not just excused but found to illustrate the essence of his brilliance. We find this narrative of a hidden master plan, which only Musk governs, particularly interesting as it pushes us to think of what can be viewed as a failure and who can afford to fail. According to the Cambridge Dictionary, failure is ‘the fact of someone or something not succeeding’. Failure is generally placed in opposition to success. It is conceptualised as a lack, whether in the ability to fully control something or falling short of a target. Musk failed to retain advertisers and suppress the growth of hate speech, but were those his targets? As argued above, some sustain that business success was not the main motivation of Musk’s acquisition of Twitter. If we follow this reasoning, in answer to our first question, success and failure are then coexisting in Musk’s modus operandi, rather than being in a dichotomic relationship. His business failure (Twitter’s value is down two-thirds since his acquisition; see Hern, 2023) sits alongside a possible transformation of the role of social media in the political landscape that might impact the next US election, as hinted at by Musk’s announcement of his support for Republican Ron DeSantis’s presidential run (Goldmacher et al., 2023). The second question; who can afford to fail? brings power into the equation. The reframing of Musk’s business catastrophe within a broader, hidden masterplan is certainly an example of how certain failures benefit from generous justification and explanation. We think that this narrative, in which the Twitter debacle is considered and justified against standards that go beyond simple business ones, is an example of how the structural position of the failing person determines the framing of the failing. To put it simply, the position and conditions under which Musk operates allow him the luxury of risk since failing does not jeopardise his structural privilege. As a wealthy white man, he can afford to act abhorrently, without accountabili

埃隆•马斯克(Elon Musk)收购Twitter的消息受到了欢迎，人们的心情是既恐惧又兴奋。他不稳定的所有权的特点是解雇了大约80%的员工，仇恨言论、图像暴力和错误信息的增长，以及广告商的消失(Digital Planet, 2023)。尽管马斯克的粉丝们确实尝试过，但很难为这次失败辩护。然而，人们普遍猜测，这一商业失败是有计划的，是马斯克将该平台转变为右翼空间的政治野心中所写的总体规划的一部分(Seymour, 2022)。这些说法虽然经常被马斯克的批评者所提及，但却放大了对他天才的描述，正如《财富》杂志在2014年奉承地描述的那样:“他的才华、他的远见和他的雄心壮志使他成为未来的一个人的化身”(Elkind, 2014)。我们被告知，这样一个天才的举动是许多人无法理解的。事实上，马斯克的个性怪癖不仅可以被原谅，还可以用来说明他才华横溢的本质。我们发现这个隐藏的总体规划的叙述特别有趣，因为它促使我们思考什么可以被视为失败，谁能承受得起失败。根据《剑桥词典》的解释，失败是“某人或某事没有成功的事实”。失败通常被放在成功的对立面。它被定义为缺乏，无论是完全控制某物的能力还是达不到目标。马斯克没能留住广告商，也没能抑制仇恨言论的增长，但这些是他的目标吗?如上所述，一些人坚持认为，商业上的成功并不是马斯克收购Twitter的主要动机。如果我们按照这个推理，回答我们的第一个问题，那么成功和失败在马斯克的操作方式中是共存的，而不是处于二元关系中。他的商业失败(自他被收购以来，Twitter的价值下降了三分之二;见Hern, 2023)，与此同时，社交媒体在政治格局中的角色可能发生转变，这可能会影响下一届美国大选，正如马斯克宣布支持共和党人罗恩·德桑蒂斯(Ron DeSantis)竞选总统所暗示的那样(Goldmacher et al.， 2023)。第二个问题;谁能承受得起失败?将力量带入等式。马斯克在一个更广泛、更隐蔽的总体规划中重新构建的商业灾难，无疑是一个例子，说明某些失败是如何从慷慨的辩护和解释中受益的。我们认为，在这种叙述中，Twitter的崩溃是根据超越简单商业标准的标准来考虑和证明的，这是一个例子，说明失败的人的结构地位如何决定了失败的框架。简而言之，马斯克所处的位置和运营条件允许他承担风险，因为失败不会危及他的结构性特权。作为一个富有的白人，他可以不负责任地做出令人厌恶的行为，因为他的失败仍然有一种古怪、成功的诱惑，并且与他的魅力人格交织在一起——这些特质被证明是不平等的(jooussse & Willey, 2020)。这是在JOURNAL OF MARKETING MANAGEMENT 2023, VOL. 39, no . 9 - 10,735 - 743 https://doi.org/10.1080/0267257X.2023.2243959

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引用次数: 1

Publish or perish: ensuring our journals don’t fail us 出版或灭亡:确保我们的期刊不会让我们失望

3区管理学 Q2 BUSINESS

Journal of Marketing Management

Pub Date : 2023-06-13 DOI: 10.1080/0267257x.2023.2244504

Chloe Preece, Benedetta Cappellini, Gretchen Larsen, Anoop Bhogal-Nair, Alan Bradshaw, Andreas Chatzidakis, Christina Goulding, Debbie Isobel Keeling, Andrew Lindridge, Pauline Maclaran, Greg W. Marshall, Elizabeth Parsons

This omnibus paper brings together a number of esteemed editors and associate editors in order to share a variety of perspectives on academic publishing within the marketing discipline. Together, they provide glimpses into current thinking on some of the most pressing and current debates which we are struggling with, for example: impact, originality, bias, alienation, and the need for communities of thought. Polyvocally, this omnibus reflects on the many failures of our discipline and provides some routes forward in reframing our field’s epistemic assumptions.

这篇综合论文汇集了一些受人尊敬的编辑和副编辑，以分享各种观点的学术出版在市场营销学科。总之，它们提供了对一些我们正在努力解决的最紧迫和当前辩论的当前思考的一瞥，例如:影响，独创性，偏见，异化以及对思想社区的需求。从多方面来看，这一综合反映了我们学科的许多失败，并为重新构建我们领域的认知假设提供了一些前进的路线。

引用次数: 1

New insights on consumer activism: advancing a prefigurative framing of alternative consumption 消费者行动主义的新见解:推进替代消费的先兆框架

IF 4.4 3区管理学 Q2 BUSINESS

Journal of Marketing Management

Pub Date : 2023-06-13 DOI: 10.1080/0267257X.2023.2244299

K. Casey, M. Tadajewski

Bauman (2012) argues that we are currently amid an ‘interregnum’ a time of significant instability, turmoil and general social anxiety coupled with a sense of hope and fervour for possible futures (Gramsci, 1996). Vast socio-economic inequalities, emphasised by COVID, coupled with escalating living costs and rapid ecological degradation, feed a growing consciousness that capitalism is neither equipped nor inclined to address society’s multiple social, political and ecological crises. Marketing scholars are responding to these ‘wicked problems’. For example, Fitchett and Cronin (2022, p. 9) call for the deromanticisation of the market – ‘an ideological break with market-centrism and capitalist realism’. While Lloveras et al. (2022) suggest that scholars work ‘towards a future in which the only type of marketing possible is one that is coherent with the deep, radical transformations’ (p. 17) associated with a degrowth approach to the market. Similarly, this special section called for an exploration of transformative counterhegemonic spaces and movements that draw on prefigurative politics. The prefigurative turn has swept through the social sciences, originating in political science (Boggs, 1977) and migrating to psychology (Trott, 2016), anthropology (Graeber, 2014), geography (Jeffrey & Dyson, 2021), and increasingly, marketing (Casey et al., 2020; Chatzidakis et al., 2012) Prefigurative politics are typically associated with radical political movements like anarchism (Franks, 2019), feminism (Hamouda, 2022), alter-globalisation (L. S. Yates, 2020) and, to some degree, Marxism (Törnberg, 2021). These movements are often embodied in counter-hegemonic social, political or economic projects or via an alternative, creative means of resistance (L. S. Yates, 2015). The concept captures a variety of social experiments which critique the status quo (Cornish et al., 2016) whilst constructing ‘alternative or utopian social relations in the present either in parallel with or in the course of, adversarial social movement protest’ (L. S. Yates, 2015, p. 236). The term ‘prefigurative politics’ is often attributed to Carl Boggs. However, the theory and practice pre-existed his commentary. Day (2005) traces its roots as far back as Henri de Saint-Simon (1760–1825) and credits Gustav Landauer (1870–1919) with the insight that we can construct a desired world in the shell of the old ‘if mutual aid is always with us a principle, then socialism can be created, for those who choose it, at the time and place of their choosing’ (p. 89). This kind of action is typified by rejecting the ‘politics of waiting’ and embracing ‘the immanent possibilities of the here and now’ (Springer, 2014, p. 3), using these alternatives as ‘theatrical spectacles that publicly represent political ideologies and convince others of their correctness’ (Portwood-Stacer, 2012, p. 99). Thus, activists literally live their ideals, establish organisations and create spaces which reflect their desir

鲍曼(2012)认为，我们目前正处于一个“间歇期”，一个严重不稳定、动荡和普遍社会焦虑的时期，同时伴随着对可能的未来的希望和热情(葛兰西，1996)。COVID凸显了巨大的社会经济不平等，再加上不断上涨的生活成本和迅速的生态退化，人们越来越意识到，资本主义既没有能力也没有意愿解决社会的多重社会、政治和生态危机。市场营销学者正在回应这些“邪恶的问题”。例如，菲切特和克罗宁(2022，第9页)呼吁市场的非浪漫化——“与市场中心主义和资本主义现实主义的意识形态决裂”。而Lloveras等人(2022)则认为，学者们致力于“未来唯一可能的营销类型是与市场去增长方法相关的深层、激进变革相一致的营销类型”(第17页)。同样，这个特别部分呼吁探索利用预示政治的变革性反霸权空间和运动。这种预示性的转变已经席卷了整个社会科学，起源于政治学(Boggs, 1977)，然后转移到心理学(Trott, 2016)、人类学(Graeber, 2014)、地理学(Jeffrey & Dyson, 2021)，并越来越多地扩展到市场营销(Casey et al.， 2020;预示性政治通常与激进的政治运动有关，如无政府主义(Franks, 2019)，女权主义(Hamouda, 2022)，改变全球化(L. S. Yates, 2020)，在某种程度上，马克思主义(Törnberg, 2021)。这些运动通常体现在反霸权的社会、政治或经济项目中，或者通过另一种创造性的抵抗手段(L. S. Yates, 2015)。这个概念包含了各种批判现状的社会实验(Cornish et al.， 2016)，同时构建“与对抗的社会运动抗议并行或在对抗的社会运动抗议过程中当前的替代或乌托邦社会关系”(L. S. Yates, 2015，第236页)。“预示政治”一词通常被认为是卡尔·博格斯(Carl Boggs)提出的。然而，理论和实践早于他的评论。Day(2005)将其根源追溯到亨利·德·圣西蒙(1760-1825)，并将其归功于古斯塔夫·兰道尔(1870-1919)，他认为我们可以在旧的外壳中构建一个理想的世界，“如果互助始终是我们的原则，那么社会主义就可以被创造出来，对于那些选择它的人来说，在他们选择的时间和地点”(第89页)。这种行为的典型特征是拒绝“等待的政治”，拥抱“此时此地的内在可能性”(b施普林格，2014年，第3页)，将这些替代方案用作“公开代表政治意识形态并说服他人其正确性的戏剧场面”(波特伍德-斯塔西，2012年，第99页)。因此，积极分子确实实现了他们的理想，建立了组织，创造了反映他们期望的最终状态的空间。“手段和目的之间没有明显的质的区别:可以说，两者都反映在有关的实践中”(van de Sande, 2013, p. 232)。例如，在1960年代和JOURNAL OF MARKETING MANAGEMENT 2023, VOL. 39, no . 9 - 10,852 - 856 https://doi.org/10.1080/0267257X.2023.2244299

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引用次数: 1

No filter: navigating well-being in troubled times as social media influencers 没有过滤器:作为社交媒体影响者，在困难时期为幸福导航

IF 4.4 3区管理学 Q2 BUSINESS

Journal of Marketing Management

Pub Date : 2023-06-13 DOI: 10.1080/0267257X.2023.2218858

Nataly Levesque, Alysha Hachey, Albena Pergelova

ABSTRACT Social media influencers have the ability to impact the behaviours and attitudes of others (i.e. their followers), affecting people’s feelings of connectedness, and well-being. This has become particularly apparent during troubled times such as the COVID-19 pandemic, which has highlighted the importance of relationships and social interactions for people’s well-being. However, less attention has been paid to influencers’ own well-being in a monetised attention economy, which imposes tensions between the desire for authenticity and the self-presentations of influencers in online interactions. Using in-depth interviews and netnography as methodology, in this study we examine how the decision to engage with the topic of COVID-19 on social media impacted influencers’ well-being during the pandemic. We build on self-determination theory to reveal how the contentious nature of the subject led to internal struggles of influencers’ self-presentation, and elucidate how influencers navigated the boundaries of autonomy, competence, and relatedness in a quest for well-being.

摘要社交媒体影响者有能力影响他人（即其追随者）的行为和态度，影响人们的联系感和幸福感。在新冠肺炎大流行等动荡时期，这一点尤为明显，这突出了人际关系和社会互动对人民福祉的重要性。然而，在货币化的注意力经济中，对影响者自身幸福感的关注较少，这在对真实性的渴望和影响者在网络互动中的自我展示之间造成了紧张关系。在这项研究中，我们以深度访谈和网络摄影为方法，研究了在社交媒体上参与新冠肺炎话题的决定如何影响疫情期间影响影响者的福祉。我们以自决理论为基础，揭示了这个主题的争议性如何导致影响者自我展示的内部斗争，并阐明了影响者如何在追求幸福的过程中跨越自主性、能力和关联性的界限。

引用次数: 0

Historical research, academic politics and editorial activism* 历史研究、学术政治和编辑行动*

IF 4.4 3区管理学 Q2 BUSINESS

Journal of Marketing Management

Pub Date : 2023-06-13 DOI: 10.1080/0267257X.2023.2242374

M. Tadajewski

ABSTRACT I am a passionate advocate for historical research. It provides insight, context, illuminates the dynamics of our discipline and should anchor everything we think, write, and profess in the present. Careful historical research can question, undermine, and revise the existing set of representations that underwire our subject. It may help us untangle why certain views of the subject, topic, period, or person remain in wide currency, explaining the power relations, politics, institution building and wider discursive and non-discursive factors that foreclose, enhance, or otherwise influence what we think, write, teach, and practice. We desperately need more research that challenges everything we take for granted and fail to subject to scrutiny. This paper reflects a call to action.

摘要：我是历史研究的热心倡导者。它提供了洞察力、背景，阐明了我们学科的动态，应该锚定我们在当下思考、写作和发表的一切。仔细的历史研究可能会质疑、破坏和修正现有的一系列表征，这些表征支撑着我们的主题。它可能有助于我们解开为什么对主题、主题、时期或个人的某些观点仍然广泛存在，解释权力关系、政治、制度建设以及更广泛的话语和非话语因素，这些因素阻碍、增强或以其他方式影响我们的思考、写作、教学和实践。我们迫切需要更多的研究来挑战我们认为理所当然、不受审查的一切。这份文件反映了一种行动呼吁。

引用次数: 3

‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies “你需要改变你的消费方式”:道德影响者、他们的受众和他们的链接策略

IF 4.4 3区管理学 Q2 BUSINESS

Journal of Marketing Management

Pub Date : 2023-06-12 DOI: 10.1080/0267257X.2023.2218853

Aya Aboelenien, Alex Baudet, Ai Ming Chow

ABSTRACT Our paper advances a subcategory of influencers who mobilise their audiences towards consumption-driven change; we label them ‘ethical influencers’. Using netnography and an archival dataset on ten ethical influencers, we delineate their unique challenges and positioning. Ethical influencers legitimate their accounts via a close-up of personal practices, as opposed to an articulated persona, and connect with divergent audiences to advocate for the needed change. Our paper describes the divergent audience groups and engagement styles: allies, inquisitives, detractors, and enigmatics. We also identify the ethical influencers’ linking strategies to connect these audiences with other market actors (e.g. ethical businesses and other ethical influencers) which include acting, humanising, framing, pivoting, and evangelising. This research advances influencer marketing literature and offers important managerial and public policy implications.

我们的论文提出了一个子类的影响者动员他们的受众对消费驱动的变化;我们给他们贴上“道德影响者”的标签。利用网络学和10个道德影响者的档案数据集，我们描绘了他们独特的挑战和定位。道德影响者通过个人实践的特写来证明他们的说法是合法的，而不是一个清晰的人物形象，并与不同的受众联系起来，倡导必要的变革。我们的论文描述了不同的受众群体和参与风格:盟友、好奇者、诋毁者和谜一样的人。我们还确定了道德影响者的联系策略，将这些受众与其他市场参与者(例如道德企业和其他道德影响者)联系起来，包括表演、人性化、框架、转向和福音化。本研究促进了网红营销文献的发展，并提供了重要的管理和公共政策启示。

引用次数: 0

Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals 什么该做和什么不该做:揭开消费者仪式中紧张关系的面纱

IF 4.4 3区管理学 Q2 BUSINESS

Journal of Marketing Management

Pub Date : 2023-06-12 DOI: 10.1080/0267257x.2023.2219691

N. Porter, Amy Goode, Stephanie Anderson

引用次数: 1

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