Pub Date : 2022-03-04DOI: 10.1177/14695405211062052
Riie Heikkilä, Taru Lindblom
There is a fervent belief that culture is, among other desirable ideals, “good for you.” This has been the baseline of the cultural policies in many countries. Through cultural policies, some forms of cultural participation over others are subvented through public funding, which makes it yet more important to ask which groups intentionally withdraw—or are left out—from which forms of it. We address the debate on cultural non-participation by scrutinizing nationally representative and longitudinal survey data from Finland, a Nordic welfare country with allegedly low social and cultural hierarchies, for years 2007 and 2018. We explore the changes in cultural non-participation by asking whether the main frequencies of cultural non-participation have changed between 2007 and 2018, what forms of different cultural non-participation patterns can be distinguished, and which socioeconomic factors best predict which form of cultural non-participation most in both years. Finally, we ask whether certain everyday forms of participation would compensate or complement non-existing cultural participation. We find three main cultural non-participation patterns: highbrow avoidance, mainstream avoidance, and nightlife avoidance. While the changes in non-participation look small from the macro level, their internal dynamics face a steep change between 2007 and 2018. Especially higher education becomes a continuously more significant factor for any kind of cultural activity. We also show that cultural participation is not compensated by everyday activities as often claimed in the literature, but that cultural and everyday non-participation overlap. Our results indicate that the alleged egalitarianism in Finland does not reach cultural participation: avoiding most forms of participation is more and more related to socio-economic differences reflecting social and cultural hierarchies.
{"title":"Overlaps and accumulations: The anatomy of cultural non-participation in Finland, 2007 to 2018","authors":"Riie Heikkilä, Taru Lindblom","doi":"10.1177/14695405211062052","DOIUrl":"https://doi.org/10.1177/14695405211062052","url":null,"abstract":"There is a fervent belief that culture is, among other desirable ideals, “good for you.” This has been the baseline of the cultural policies in many countries. Through cultural policies, some forms of cultural participation over others are subvented through public funding, which makes it yet more important to ask which groups intentionally withdraw—or are left out—from which forms of it. We address the debate on cultural non-participation by scrutinizing nationally representative and longitudinal survey data from Finland, a Nordic welfare country with allegedly low social and cultural hierarchies, for years 2007 and 2018. We explore the changes in cultural non-participation by asking whether the main frequencies of cultural non-participation have changed between 2007 and 2018, what forms of different cultural non-participation patterns can be distinguished, and which socioeconomic factors best predict which form of cultural non-participation most in both years. Finally, we ask whether certain everyday forms of participation would compensate or complement non-existing cultural participation. We find three main cultural non-participation patterns: highbrow avoidance, mainstream avoidance, and nightlife avoidance. While the changes in non-participation look small from the macro level, their internal dynamics face a steep change between 2007 and 2018. Especially higher education becomes a continuously more significant factor for any kind of cultural activity. We also show that cultural participation is not compensated by everyday activities as often claimed in the literature, but that cultural and everyday non-participation overlap. Our results indicate that the alleged egalitarianism in Finland does not reach cultural participation: avoiding most forms of participation is more and more related to socio-economic differences reflecting social and cultural hierarchies.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"122 - 145"},"PeriodicalIF":2.6,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42110699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-17DOI: 10.1177/14695405211069952
Daniel Maman, Z. Rosenhek
Today’s regime of financialized capitalism requires individuals to engage with financial products and services to ensure their financial security and welfare. Within this regime, institutional actors formulate and communicate imaginaries of the future that prompt individuals to embrace particular financial logics, understandings, and practices in managing their personal finance. Financial literacy and education is an important institutional field where such imaginaries are formulated and communicated to the public. This article examines the notions and themes articulated in programs of financial education currently conducted by state and non-state organizations in Israel, considering the ways in which proper conduct in key financial activities (debt and credit, saving and investment, and insurance) is defined, explained, and justified. We argue that, replete with explicit and implicit references to emotions and emotional states associated with practices of everyday finance, these programs mobilize them to govern individuals’ imaginaries of the future and financial conduct according to the model of the desired responsible financial subject. This emotional dimension represents a significant component in the cultural political economy of the constitution of financial subjectivities and the culture of financialization, that naturalizes the behavioral and dispositional requirements and demands that everyday finance poses to the general public.
{"title":"Governing individuals’ imaginaries and conduct in personal finance: The mobilization of emotions in financial education","authors":"Daniel Maman, Z. Rosenhek","doi":"10.1177/14695405211069952","DOIUrl":"https://doi.org/10.1177/14695405211069952","url":null,"abstract":"Today’s regime of financialized capitalism requires individuals to engage with financial products and services to ensure their financial security and welfare. Within this regime, institutional actors formulate and communicate imaginaries of the future that prompt individuals to embrace particular financial logics, understandings, and practices in managing their personal finance. Financial literacy and education is an important institutional field where such imaginaries are formulated and communicated to the public. This article examines the notions and themes articulated in programs of financial education currently conducted by state and non-state organizations in Israel, considering the ways in which proper conduct in key financial activities (debt and credit, saving and investment, and insurance) is defined, explained, and justified. We argue that, replete with explicit and implicit references to emotions and emotional states associated with practices of everyday finance, these programs mobilize them to govern individuals’ imaginaries of the future and financial conduct according to the model of the desired responsible financial subject. This emotional dimension represents a significant component in the cultural political economy of the constitution of financial subjectivities and the culture of financialization, that naturalizes the behavioral and dispositional requirements and demands that everyday finance poses to the general public.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"188 - 208"},"PeriodicalIF":2.6,"publicationDate":"2022-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48096620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-01DOI: 10.1177/14695405211069983
A. Shapiro
As demand for e-commerce surged during the COVID-19 pandemic, investors began pouring billions into start-ups promising to accelerate digitization and automation in small-margin, winner-take-all sectors, such as retail, grocery, and dining. I examine two business models that feature prominently in this swell of financial optimism: dark stores and ghost kitchens. Both sacrifice consumer-facing real estate to create logistical spaces for online order fulfillment, and both are predicted to become permanent fixtures of the post-pandemic economic landscape. However, few have commented on the consequences of this future-in-the-making or who is likely to suffer them. The essay therefore anticipates how “going dark” may impact consumers, workers, and urban geographies. I argue that going dark represents a new threshold in the spatial materialities and financial imaginary of platform urbanism, what I call the logistical-urban frontier. I theorize how this frontier threatens historically disenfranchised urban communities, and I conclude the essay with a reflection on the conflicted temporalities of logistical speculation.
{"title":"Platform urbanism in a pandemic: Dark stores, ghost kitchens, and the logistical-urban frontier","authors":"A. Shapiro","doi":"10.1177/14695405211069983","DOIUrl":"https://doi.org/10.1177/14695405211069983","url":null,"abstract":"As demand for e-commerce surged during the COVID-19 pandemic, investors began pouring billions into start-ups promising to accelerate digitization and automation in small-margin, winner-take-all sectors, such as retail, grocery, and dining. I examine two business models that feature prominently in this swell of financial optimism: dark stores and ghost kitchens. Both sacrifice consumer-facing real estate to create logistical spaces for online order fulfillment, and both are predicted to become permanent fixtures of the post-pandemic economic landscape. However, few have commented on the consequences of this future-in-the-making or who is likely to suffer them. The essay therefore anticipates how “going dark” may impact consumers, workers, and urban geographies. I argue that going dark represents a new threshold in the spatial materialities and financial imaginary of platform urbanism, what I call the logistical-urban frontier. I theorize how this frontier threatens historically disenfranchised urban communities, and I conclude the essay with a reflection on the conflicted temporalities of logistical speculation.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"168 - 187"},"PeriodicalIF":2.6,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66095672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-17DOI: 10.1177/14695405211062063
Jingwei Li
Yoga has become prevalent as a fitness choice in China. Its commercial development is based on imported knowledge and is also constructed through a traditional way of interpretation, reflecting the localization of an “exotic” body technique. Although the related literature focuses primarily on Western and South Asian societies, the subjectivities of a new yoga “school” require examination for a better evaluation of present theory. By combining historical analysis, personal interviews, and auto-ethnography, this article investigates yoga from different perspectives to illustrate the practice’s social connotations. Particularly, this study shows how yoga has experienced continuous translation and transformation during the interaction of interpreters and learners, and eventually become a consumption category associated with “wellness” and “elegance.” Incorporating ontological anthropology and Pierre Bourdieu’s theory, this article defines yoga as a multi-faceted habitus mediated among scenarios constructed by different actors, which sets with the time lag between the Chinese present and the past originated from the west and India. In this process of cross-cultural practice, yoga reveals two sets of conflicting values that embody the particularities of Chinese discourse.
{"title":"Between Wellness and Elegance: Yoga Consumption in China","authors":"Jingwei Li","doi":"10.1177/14695405211062063","DOIUrl":"https://doi.org/10.1177/14695405211062063","url":null,"abstract":"Yoga has become prevalent as a fitness choice in China. Its commercial development is based on imported knowledge and is also constructed through a traditional way of interpretation, reflecting the localization of an “exotic” body technique. Although the related literature focuses primarily on Western and South Asian societies, the subjectivities of a new yoga “school” require examination for a better evaluation of present theory. By combining historical analysis, personal interviews, and auto-ethnography, this article investigates yoga from different perspectives to illustrate the practice’s social connotations. Particularly, this study shows how yoga has experienced continuous translation and transformation during the interaction of interpreters and learners, and eventually become a consumption category associated with “wellness” and “elegance.” Incorporating ontological anthropology and Pierre Bourdieu’s theory, this article defines yoga as a multi-faceted habitus mediated among scenarios constructed by different actors, which sets with the time lag between the Chinese present and the past originated from the west and India. In this process of cross-cultural practice, yoga reveals two sets of conflicting values that embody the particularities of Chinese discourse.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"104 - 121"},"PeriodicalIF":2.6,"publicationDate":"2022-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49326982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-07DOI: 10.1177/14695405221074559
Alicia Denby
Marketplace. Racism in American Institutions. Santa Barbara, CA: Praeger. Holloway V (2018) Black Rights in the Reconstruction Era. New York: Rowman & Littlefield. Kelley BLM (2010) Right to Ride: Streetcar Boycotts and African American Citizenship in the Era of Plessy v. Ferguson. NC: Chapel HillUniv of North Carolina Press. Mullins Paul (2006) Race and Affluence: An Archaeology of African America and Consumer Culture. New York: Springer Science & Business Media. Suja Thomas (2021) The Customer Caste: Lawful Discrimination by Public Businesses. California Law Review 109(1): 141–208. Victoria Wolcott (2012) Race, Riots, and Roller Coasters: The Struggle over Segregated Recreation in America. Philadelphia: University of Pennsylvania Press.
{"title":"Book Review: The End of Love: A Sociology of Negative Relations Polity","authors":"Alicia Denby","doi":"10.1177/14695405221074559","DOIUrl":"https://doi.org/10.1177/14695405221074559","url":null,"abstract":"Marketplace. Racism in American Institutions. Santa Barbara, CA: Praeger. Holloway V (2018) Black Rights in the Reconstruction Era. New York: Rowman & Littlefield. Kelley BLM (2010) Right to Ride: Streetcar Boycotts and African American Citizenship in the Era of Plessy v. Ferguson. NC: Chapel HillUniv of North Carolina Press. Mullins Paul (2006) Race and Affluence: An Archaeology of African America and Consumer Culture. New York: Springer Science & Business Media. Suja Thomas (2021) The Customer Caste: Lawful Discrimination by Public Businesses. California Law Review 109(1): 141–208. Victoria Wolcott (2012) Race, Riots, and Roller Coasters: The Struggle over Segregated Recreation in America. Philadelphia: University of Pennsylvania Press.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"244 - 248"},"PeriodicalIF":2.6,"publicationDate":"2022-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43882873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-04DOI: 10.1177/14695405211062065
Liang Yao
By investigating the history of how yanqishui, originally a drink for factory heatstroke prevention, changed from welfare in the Mao years to a popular drink in post-socialist Shanghai, this article attempts to show the historical continuity of consumption in modern China and that the understanding of consumption patterns must be rooted in a local context. Using archives, local newspapers, memoirs, and interviews, the article explores the symbolic meanings of yanqishui before China’s 1978 reforms, which have left a deep impression on the Chinese masses and continuously impacted consumption thereafter. It argues that the popularity of yanqishui in contemporary Shanghai, to an extent, represents some kind of nostalgic consumption. However, instead of a nationwide sentiment, the nostalgia is sometimes local. As the biggest commercial center and then an industrial core in China’s modern history, Shanghai left people special memories on yanqishui that have greatly shaped the local consumer culture.
{"title":"Remembering summer in the city: Production and consumption of yanqishui in twentieth-century Shanghai","authors":"Liang Yao","doi":"10.1177/14695405211062065","DOIUrl":"https://doi.org/10.1177/14695405211062065","url":null,"abstract":"By investigating the history of how yanqishui, originally a drink for factory heatstroke prevention, changed from welfare in the Mao years to a popular drink in post-socialist Shanghai, this article attempts to show the historical continuity of consumption in modern China and that the understanding of consumption patterns must be rooted in a local context. Using archives, local newspapers, memoirs, and interviews, the article explores the symbolic meanings of yanqishui before China’s 1978 reforms, which have left a deep impression on the Chinese masses and continuously impacted consumption thereafter. It argues that the popularity of yanqishui in contemporary Shanghai, to an extent, represents some kind of nostalgic consumption. However, instead of a nationwide sentiment, the nostalgia is sometimes local. As the biggest commercial center and then an industrial core in China’s modern history, Shanghai left people special memories on yanqishui that have greatly shaped the local consumer culture.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"251 - 270"},"PeriodicalIF":2.6,"publicationDate":"2022-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47935680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-30DOI: 10.1177/14695405211062068
Haiping Liu
Based upon 2 years of ethnographic fieldwork, this study proposes “aspirational taste regime” as a critical concept through which to examine the emergence of a discursively constructed normative system in China’s Pick-Up Artist (PUA) training programs. By unpacking how taste is practiced both digitally and corporeally in these programs, the paper argues that Chinese PUA learners carefully curate taste for an illusionary, at times even deceptive, presentation of idealized masculinities to increase their matrimonial chances. In doing so, this paper extends the literature on taste regimes by moving beyond its typically Western focus. It directs attention to an aspirational taste regime that capitalizes on young men’s aspirations for idealized masculinities and prescribes a seemingly effortless but in fact highly curated online presentation of cultural-capital-oriented consumption.
{"title":"Aspirational taste regime: Masculinities and consumption in pick-up artist training in China","authors":"Haiping Liu","doi":"10.1177/14695405211062068","DOIUrl":"https://doi.org/10.1177/14695405211062068","url":null,"abstract":"Based upon 2 years of ethnographic fieldwork, this study proposes “aspirational taste regime” as a critical concept through which to examine the emergence of a discursively constructed normative system in China’s Pick-Up Artist (PUA) training programs. By unpacking how taste is practiced both digitally and corporeally in these programs, the paper argues that Chinese PUA learners carefully curate taste for an illusionary, at times even deceptive, presentation of idealized masculinities to increase their matrimonial chances. In doing so, this paper extends the literature on taste regimes by moving beyond its typically Western focus. It directs attention to an aspirational taste regime that capitalizes on young men’s aspirations for idealized masculinities and prescribes a seemingly effortless but in fact highly curated online presentation of cultural-capital-oriented consumption.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"85 - 103"},"PeriodicalIF":2.6,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47931254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-28DOI: 10.1177/14695405211062058
Craig J Thompson, Anil Isisag
This study analyzes CrossFit as a marketplace culture that articulates several key dimensions of reflexive modernization. Through this analysis, we illuminate a different set of theoretical relationships than have been addressed by previous accounts of physically challenging, risk-taking consumption practices. To provide analytic clarity, we first delineate the key differences between reflexive modernization and the two interpretive frameworks—the existential and neoliberal models—that have framed prior explanations of consumers’ proactive risk-taking. We then explicate the ways in which CrossFit’s marketplace culture shapes consumers’ normative understandings of risk and their corresponding identity goals. Rather than combatting modernist disenchantment (i.e., the existential model) or building human capital for entrepreneurial competitions (i.e., the neoliberal model), CrossFit enthusiasts understand risk-taking as a means to build their preparatory fitness for unknown contingencies and imminent threats. Our analysis bridges a theoretical chasm between studies analyzing consumers’ proactive risk-taking behavior and those addressing the feelings of anxiety and uncertainty induced by the threat of uncontrollable systemic risks.
{"title":"Beyond existential and neoliberal explanations of consumers’ embodied risk-taking: CrossFit as an articulation of reflexive modernization","authors":"Craig J Thompson, Anil Isisag","doi":"10.1177/14695405211062058","DOIUrl":"https://doi.org/10.1177/14695405211062058","url":null,"abstract":"This study analyzes CrossFit as a marketplace culture that articulates several key dimensions of reflexive modernization. Through this analysis, we illuminate a different set of theoretical relationships than have been addressed by previous accounts of physically challenging, risk-taking consumption practices. To provide analytic clarity, we first delineate the key differences between reflexive modernization and the two interpretive frameworks—the existential and neoliberal models—that have framed prior explanations of consumers’ proactive risk-taking. We then explicate the ways in which CrossFit’s marketplace culture shapes consumers’ normative understandings of risk and their corresponding identity goals. Rather than combatting modernist disenchantment (i.e., the existential model) or building human capital for entrepreneurial competitions (i.e., the neoliberal model), CrossFit enthusiasts understand risk-taking as a means to build their preparatory fitness for unknown contingencies and imminent threats. Our analysis bridges a theoretical chasm between studies analyzing consumers’ proactive risk-taking behavior and those addressing the feelings of anxiety and uncertainty induced by the threat of uncontrollable systemic risks.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"311 - 330"},"PeriodicalIF":2.6,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45429452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-28DOI: 10.1177/14695405211062060
Lars de Wildt, S. Aupers
Videogame companies are selling religion to an overwhelmingly secular demographic. Ubisoft, the biggest company in the world’s biggest cultural industry, created a best-selling franchise about a conflict over Biblical artefacts between Muslim Assassins and Christian Templars. Who decides to put religion into those games? How? And why? To find out, we interviewed 22 developers on the Assassin’s Creed franchise, including directors and writers. Based on those, we show that the “who” of Ubisoft is not a person but an industry: a de-personalized and codified process. How? Marketing, editorial and production teams curb creative teams into reproducing a formula: a depoliticized, universalized, and science-fictionalized “marketable religion.” Why? Because this marketable form of religious heritage can be consumed by everyone—regardless of cultural background or conviction. As such, this paper adds an empirically grounded perspective on the “who,” “why,” and “how” of cultural industries’ successful commodification of religious and cultural heritage.
{"title":"Marketable religion: How game company Ubisoft commodified religion for a global audience","authors":"Lars de Wildt, S. Aupers","doi":"10.1177/14695405211062060","DOIUrl":"https://doi.org/10.1177/14695405211062060","url":null,"abstract":"Videogame companies are selling religion to an overwhelmingly secular demographic. Ubisoft, the biggest company in the world’s biggest cultural industry, created a best-selling franchise about a conflict over Biblical artefacts between Muslim Assassins and Christian Templars. Who decides to put religion into those games? How? And why? To find out, we interviewed 22 developers on the Assassin’s Creed franchise, including directors and writers. Based on those, we show that the “who” of Ubisoft is not a person but an industry: a de-personalized and codified process. How? Marketing, editorial and production teams curb creative teams into reproducing a formula: a depoliticized, universalized, and science-fictionalized “marketable religion.” Why? Because this marketable form of religious heritage can be consumed by everyone—regardless of cultural background or conviction. As such, this paper adds an empirically grounded perspective on the “who,” “why,” and “how” of cultural industries’ successful commodification of religious and cultural heritage.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"23 1","pages":"63 - 84"},"PeriodicalIF":2.6,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45973326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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