Pub Date : 2021-08-04DOI: 10.1177/14695405211033662
Claire Nicholas, M. Casto, Alyssa Smith, K. Francisco
As the American eldercare industry prepares to attract and receive consumers from the “baby boomer” generation, facility designers and administrators are increasingly concerned with catering to the lifestyles and taste preferences of aging adults perceived to be more “active,” affluent, and accustomed to “choice” than previous generations. This article considers these trends in terms of their material, aesthetic, and discursive impacts on the socio-material construction of space in residential eldercare facilities. The study draws on discourse and visual analysis of winning entries in published design competitions sponsored by the architecture, interior design, and eldercare industries. Through this analysis, eldercare spaces emerge as sites of consumption where designers privilege both “household/home-like” and “commercial/hospitality” aesthetics and atmospheres. In recent years, placemaking strategies to create home-like environments increasingly overlap with social spaces inspired by the hospitality industry. Our discussion demonstrates how these strategies materialize in structures and interiors increasingly open to the non-resident public and integrated into their surrounding communities. As such, we argue that the negotiation of degrees and kinds of “publicness” and “privateness” in spaces of care reflect shifting views of the roles and characteristics of acts of consumption and consumers in these facilities and in the broader healthcare industry.
{"title":"No place like home? Producing and consuming eldercare design","authors":"Claire Nicholas, M. Casto, Alyssa Smith, K. Francisco","doi":"10.1177/14695405211033662","DOIUrl":"https://doi.org/10.1177/14695405211033662","url":null,"abstract":"As the American eldercare industry prepares to attract and receive consumers from the “baby boomer” generation, facility designers and administrators are increasingly concerned with catering to the lifestyles and taste preferences of aging adults perceived to be more “active,” affluent, and accustomed to “choice” than previous generations. This article considers these trends in terms of their material, aesthetic, and discursive impacts on the socio-material construction of space in residential eldercare facilities. The study draws on discourse and visual analysis of winning entries in published design competitions sponsored by the architecture, interior design, and eldercare industries. Through this analysis, eldercare spaces emerge as sites of consumption where designers privilege both “household/home-like” and “commercial/hospitality” aesthetics and atmospheres. In recent years, placemaking strategies to create home-like environments increasingly overlap with social spaces inspired by the hospitality industry. Our discussion demonstrates how these strategies materialize in structures and interiors increasingly open to the non-resident public and integrated into their surrounding communities. As such, we argue that the negotiation of degrees and kinds of “publicness” and “privateness” in spaces of care reflect shifting views of the roles and characteristics of acts of consumption and consumers in these facilities and in the broader healthcare industry.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"969 - 991"},"PeriodicalIF":2.6,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211033662","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42504974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-08-01DOI: 10.1177/14695405211026040
Sofia Ulver
At the beginning of the millennium, consumer culture researchers predicted that people would increasingly demand that marketplace actors subscribe to contemporary ethics of liberal democracy. Although their prediction indeed came true, they did not foresee that an algorithm-powered media ecosystem in combination with growing authoritarian movements would soon come to fuel an increasingly polarized political landscape and challenge the very fundament of liberal democracy per se. In this macroscopic, conceptual article, I discuss three assumption-challenging logics—counter-democratic consumer culture, de-dialectical algorithmic manipulation, and growing illiberal consumer resistance—according to which the market increasingly monetizes the conflicts accompanying this polarization and, thereby, reinforces it. I call this new logic a conflict market and illustrate it through three, historically situated and currently conflicting, consumer ideoscapes—the neoblue, the neogreen, and the neobrown—between which consumers engage in marketized conflicts, not in a de-politicizing way, but in an increasingly un-politicizing, de-dialectical, and polarizing way. At the technologically manipulated conflict market, the role of marketers is to monetize politically sensitive topics by creating conflict, knowingly renouncing large groups of consumers, and giving fodder to the political extremes.
{"title":"The conflict market: Polarizing consumer culture(s) in counter-democracy","authors":"Sofia Ulver","doi":"10.1177/14695405211026040","DOIUrl":"https://doi.org/10.1177/14695405211026040","url":null,"abstract":"At the beginning of the millennium, consumer culture researchers predicted that people would increasingly demand that marketplace actors subscribe to contemporary ethics of liberal democracy. Although their prediction indeed came true, they did not foresee that an algorithm-powered media ecosystem in combination with growing authoritarian movements would soon come to fuel an increasingly polarized political landscape and challenge the very fundament of liberal democracy per se. In this macroscopic, conceptual article, I discuss three assumption-challenging logics—counter-democratic consumer culture, de-dialectical algorithmic manipulation, and growing illiberal consumer resistance—according to which the market increasingly monetizes the conflicts accompanying this polarization and, thereby, reinforces it. I call this new logic a conflict market and illustrate it through three, historically situated and currently conflicting, consumer ideoscapes—the neoblue, the neogreen, and the neobrown—between which consumers engage in marketized conflicts, not in a de-politicizing way, but in an increasingly un-politicizing, de-dialectical, and polarizing way. At the technologically manipulated conflict market, the role of marketers is to monetize politically sensitive topics by creating conflict, knowingly renouncing large groups of consumers, and giving fodder to the political extremes.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"908 - 928"},"PeriodicalIF":2.6,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211026040","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48791002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-31DOI: 10.1177/14695405211033666
Alexander K Eduful, Michael K. Eduful
Shopping malls in the global South have been expanding rapidly, especially in sub-Saharan Africa, since 2000. Among others, they are seen as part of the processes of globalization, modernization and modernity. Using a mixed-methods approach based on case study of malls in Accra, Ghana, this study argues that malls in the global South, particularly sub-Saharan Africa, project images of modernity on account that they are framed as multiple loci of collective consumption and, as well, tend to represent nodes of global convergence.
{"title":"Malls, modernity and consumption: Shopping malls as new projectors of modernity in Accra, Ghana","authors":"Alexander K Eduful, Michael K. Eduful","doi":"10.1177/14695405211033666","DOIUrl":"https://doi.org/10.1177/14695405211033666","url":null,"abstract":"Shopping malls in the global South have been expanding rapidly, especially in sub-Saharan Africa, since 2000. Among others, they are seen as part of the processes of globalization, modernization and modernity. Using a mixed-methods approach based on case study of malls in Accra, Ghana, this study argues that malls in the global South, particularly sub-Saharan Africa, project images of modernity on account that they are framed as multiple loci of collective consumption and, as well, tend to represent nodes of global convergence.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"949 - 968"},"PeriodicalIF":2.6,"publicationDate":"2021-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211033666","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42500090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-28DOI: 10.1177/14695405211033665
M. Colucci, M. Pedroni
This article investigates how fashion companies build their relationships with digital influencers (DIs), a new group of cultural intermediaries who are increasingly central to brand communication strategies. Scholars have mostly studied DIs’ role in influencing the market, but largely neglected the process through which they build their work. Through a qualitative inductive research directed at 21 Italian fashion companies, we describe the process through which companies fabricate the authenticity work, while collaborating with DIs. By taking the overlooked perspective of the company brand owner, we identify the underlying dynamics of achieving co-fabricated authenticity, unpacking the mechanisms through which companies select DIs, shape the connections and regulate the reciprocity with them. Our findings highlight how companies and DIs’ practices become intertwined, with the commodity of authenticity being constructed at the crossroads between the former’s commercial needs and the latter’s grassroots narratives and practices. ‘Co-fabricated authenticity’ ultimately emerges as the result of the work of those actors who are engaged in managing the authenticity or processes of authentication of marketable goods: the intangible and ephemeral value of authenticity is made tangible and co-produced through the collaboration between brands and cultural intermediaries such as DIs.
{"title":"Got to be real: An investigation into the co-fabrication of authenticity by fashion companies and digital influencers","authors":"M. Colucci, M. Pedroni","doi":"10.1177/14695405211033665","DOIUrl":"https://doi.org/10.1177/14695405211033665","url":null,"abstract":"This article investigates how fashion companies build their relationships with digital influencers (DIs), a new group of cultural intermediaries who are increasingly central to brand communication strategies. Scholars have mostly studied DIs’ role in influencing the market, but largely neglected the process through which they build their work. Through a qualitative inductive research directed at 21 Italian fashion companies, we describe the process through which companies fabricate the authenticity work, while collaborating with DIs. By taking the overlooked perspective of the company brand owner, we identify the underlying dynamics of achieving co-fabricated authenticity, unpacking the mechanisms through which companies select DIs, shape the connections and regulate the reciprocity with them. Our findings highlight how companies and DIs’ practices become intertwined, with the commodity of authenticity being constructed at the crossroads between the former’s commercial needs and the latter’s grassroots narratives and practices. ‘Co-fabricated authenticity’ ultimately emerges as the result of the work of those actors who are engaged in managing the authenticity or processes of authentication of marketable goods: the intangible and ephemeral value of authenticity is made tangible and co-produced through the collaboration between brands and cultural intermediaries such as DIs.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"929 - 948"},"PeriodicalIF":2.6,"publicationDate":"2021-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211033665","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49512889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-30DOI: 10.1177/14695405211026054
Vlada Botorić
The article introduces the concept of periphery fandom, a concept that is new in the debate on consumer culture, to interrogate global fan community productive experiences from various geographical locations. Periphery fandom is defined as a sub-ordinated fan community experience, where members are deprived of access to their objects of fandom. Periphery fandom also refers to a fan productive experience that is detrimental to the fan community ethos. This notion of periphery fandom is underpinned by insights from fandom studies, brand community scholarship, and core and periphery theories. Using adult fans of LEGO as an example, this article demonstrates the character of periphery fandom. By contrasting the data gathered from 2014 to 2019 during UK, Japan, USA, and Brazil LEGO fan events, this study reveals how fans’ divergent productive practices and community experiences are influenced by their geographical location. Moreover, the fan productive experiences from the periphery further hinder their creative expressions and visibility, creating a more fragmented global brand fandom landscape. This study overall advances a contribution to the fandom debates by contrasting fan production and fan brand experiences.
{"title":"Periphery fandom: Contrasting fans’ productive experiences across the globe","authors":"Vlada Botorić","doi":"10.1177/14695405211026054","DOIUrl":"https://doi.org/10.1177/14695405211026054","url":null,"abstract":"The article introduces the concept of periphery fandom, a concept that is new in the debate on consumer culture, to interrogate global fan community productive experiences from various geographical locations. Periphery fandom is defined as a sub-ordinated fan community experience, where members are deprived of access to their objects of fandom. Periphery fandom also refers to a fan productive experience that is detrimental to the fan community ethos. This notion of periphery fandom is underpinned by insights from fandom studies, brand community scholarship, and core and periphery theories. Using adult fans of LEGO as an example, this article demonstrates the character of periphery fandom. By contrasting the data gathered from 2014 to 2019 during UK, Japan, USA, and Brazil LEGO fan events, this study reveals how fans’ divergent productive practices and community experiences are influenced by their geographical location. Moreover, the fan productive experiences from the periphery further hinder their creative expressions and visibility, creating a more fragmented global brand fandom landscape. This study overall advances a contribution to the fandom debates by contrasting fan production and fan brand experiences.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"889 - 907"},"PeriodicalIF":2.6,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211026054","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44987101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-28DOI: 10.1177/14695405211026045
Jan Andre Lee Ludvigsen
Mega-events occupy important roles within global consumer societies, and so, this article aims to advance the sociological understanding of mega-events by using UEFA Euro 2020 as a case. Traditionally, sport mega-events have been staged in one or two countries. However, for the first time ever, 12 European countries shared the hosting rights for Euro 2020, which was postponed for a year following COVID-19. In global sports, this temporary shift was highly remarkable and the 12-country format’s implications raised a host of sociological questions. Drawing upon qualitative interviews, documentary analysis and media sources, this article examines this mega-event’s distinctive format and its broader implications. The article explores the socio-political conditions under which Euro 2020’s format became a reality and examines stakeholder outlooks on this event format. It is argued that the event’s format was considered to limit negative ‘legacies’ for host cities, yet the format was perceived to generate logistical and financial difficulties for potential mega-event consumers. In an epoch characterized by growing opposition to mega-event hosting, such findings are particularly important.
{"title":"Mega-events, expansion and prospects: Perceptions of Euro 2020 and its 12-country hosting format","authors":"Jan Andre Lee Ludvigsen","doi":"10.1177/14695405211026045","DOIUrl":"https://doi.org/10.1177/14695405211026045","url":null,"abstract":"Mega-events occupy important roles within global consumer societies, and so, this article aims to advance the sociological understanding of mega-events by using UEFA Euro 2020 as a case. Traditionally, sport mega-events have been staged in one or two countries. However, for the first time ever, 12 European countries shared the hosting rights for Euro 2020, which was postponed for a year following COVID-19. In global sports, this temporary shift was highly remarkable and the 12-country format’s implications raised a host of sociological questions. Drawing upon qualitative interviews, documentary analysis and media sources, this article examines this mega-event’s distinctive format and its broader implications. The article explores the socio-political conditions under which Euro 2020’s format became a reality and examines stakeholder outlooks on this event format. It is argued that the event’s format was considered to limit negative ‘legacies’ for host cities, yet the format was perceived to generate logistical and financial difficulties for potential mega-event consumers. In an epoch characterized by growing opposition to mega-event hosting, such findings are particularly important.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"870 - 888"},"PeriodicalIF":2.6,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211026045","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45394214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-23DOI: 10.1177/14695405211030000
M. Iqani
Culture 10(1): 13–36. Schüll ND (2012) Addiction by Design: Machine Gambling in Las Vegas. Princeton, USA: Princeton University Press. (Book collections on Project MUSE). Srnicek N (2017) Platform Capitalism. Cambridge, UK: Polity Press. Wajcman J (2019) How Silicon Valley sets time. New Media & Society 21(6): 1272–1289. Williams D (2003) The video game lightning rod. Information, Communication & Society 6(4): 523–550. Zanescu A, Lajeunesse M and French M (2021) Speculating on steam: consumption in the gamblified platform ecosystem. Journal of Consumer Culture 21(1): 34–51.
{"title":"Book Review: Glitterworlds: The Future Politics of a Ubiquitous Thing","authors":"M. Iqani","doi":"10.1177/14695405211030000","DOIUrl":"https://doi.org/10.1177/14695405211030000","url":null,"abstract":"Culture 10(1): 13–36. Schüll ND (2012) Addiction by Design: Machine Gambling in Las Vegas. Princeton, USA: Princeton University Press. (Book collections on Project MUSE). Srnicek N (2017) Platform Capitalism. Cambridge, UK: Polity Press. Wajcman J (2019) How Silicon Valley sets time. New Media & Society 21(6): 1272–1289. Williams D (2003) The video game lightning rod. Information, Communication & Society 6(4): 523–550. Zanescu A, Lajeunesse M and French M (2021) Speculating on steam: consumption in the gamblified platform ecosystem. Journal of Consumer Culture 21(1): 34–51.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"1074 - 1081"},"PeriodicalIF":2.6,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211030000","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43661626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-16DOI: 10.1177/14695405211022082
John Cox, K. Maltzahn, Helen Lee, M. Whiteside, S. Maclean
Feminist researchers have argued for a focus on ‘everyday gambling’ and domestic spaces as sites of women’s leisure. In this article, we analyse how culture, class and gender shape the consumer practices of migrant women from Pacific Islands countries (Cook Islands and Tonga) who play bingo in regional Australia. This intersectional approach examines the effects of bingo in the everyday lives of these women. We show how migrant women gamblers have a distinctive experience of ‘lifestyle’ that is located within a meaningful symbolic order that values both domestic responsibilities and community relations within extended families, even when distance from the homeland and economic precarity entail social and financial pressures. While much policy research focuses on gambling harms, including the impact of electronic gaming machines or online gambling, here we show how bingo is embedded in social relations that mitigate many of the ongoing financial problems and deeper existential anxieties for those in precarious economic circumstances.
{"title":"Bingo, gender and the moral order of the household: Everyday gambling in a migrant community","authors":"John Cox, K. Maltzahn, Helen Lee, M. Whiteside, S. Maclean","doi":"10.1177/14695405211022082","DOIUrl":"https://doi.org/10.1177/14695405211022082","url":null,"abstract":"Feminist researchers have argued for a focus on ‘everyday gambling’ and domestic spaces as sites of women’s leisure. In this article, we analyse how culture, class and gender shape the consumer practices of migrant women from Pacific Islands countries (Cook Islands and Tonga) who play bingo in regional Australia. This intersectional approach examines the effects of bingo in the everyday lives of these women. We show how migrant women gamblers have a distinctive experience of ‘lifestyle’ that is located within a meaningful symbolic order that values both domestic responsibilities and community relations within extended families, even when distance from the homeland and economic precarity entail social and financial pressures. While much policy research focuses on gambling harms, including the impact of electronic gaming machines or online gambling, here we show how bingo is embedded in social relations that mitigate many of the ongoing financial problems and deeper existential anxieties for those in precarious economic circumstances.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"852 - 869"},"PeriodicalIF":2.6,"publicationDate":"2021-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211022082","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47530728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.1177/14695405211022080
Alexandra Kviat
Although prosumption and the sharing economy are currently at the cutting edge of consumer culture research, little attempt has been made to explore the theoretical relationship between these concepts and approach them with a pluralistic, dynamic, nuanced and ethnographically informed lens moving beyond the dichotomies of capitalism versus anti-capitalism, rhetoric versus reality, exploitation versus empowerment and traditional versus digital consumer culture. This article addresses these gaps by focusing on the phenomenon of pay-per-minute cafes – physical spaces inspired by digital culture and meant to apply its principles in the brick-and-mortar servicescape. Drawing on a multi-site, multi-method case study of the world’s first pay-per-minute cafe franchise, the article shows a multitude of ways in which prosumption and the sharing economy, both shaped by different configurations of organisational culture, physical design, food offer and pricing policy, are conceived, interpreted and experienced by the firms and customers across the franchise and argues that conflicts and contradictions arising from this diversity cannot be reduced to the narrative of consumer exploitation. Finally, while both prosumption and the sharing economy are typically defined by the use of digital platforms, this article makes a case for a post-digital approach to consumer culture research, looking into the cultural impact of digital technology on traditional servicescapes.
{"title":"Post-digital prosumption and the sharing economy of space: The pay-per-minute cafe","authors":"Alexandra Kviat","doi":"10.1177/14695405211022080","DOIUrl":"https://doi.org/10.1177/14695405211022080","url":null,"abstract":"Although prosumption and the sharing economy are currently at the cutting edge of consumer culture research, little attempt has been made to explore the theoretical relationship between these concepts and approach them with a pluralistic, dynamic, nuanced and ethnographically informed lens moving beyond the dichotomies of capitalism versus anti-capitalism, rhetoric versus reality, exploitation versus empowerment and traditional versus digital consumer culture. This article addresses these gaps by focusing on the phenomenon of pay-per-minute cafes – physical spaces inspired by digital culture and meant to apply its principles in the brick-and-mortar servicescape. Drawing on a multi-site, multi-method case study of the world’s first pay-per-minute cafe franchise, the article shows a multitude of ways in which prosumption and the sharing economy, both shaped by different configurations of organisational culture, physical design, food offer and pricing policy, are conceived, interpreted and experienced by the firms and customers across the franchise and argues that conflicts and contradictions arising from this diversity cannot be reduced to the narrative of consumer exploitation. Finally, while both prosumption and the sharing economy are typically defined by the use of digital platforms, this article makes a case for a post-digital approach to consumer culture research, looking into the cultural impact of digital technology on traditional servicescapes.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"801 - 822"},"PeriodicalIF":2.6,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211022080","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43153236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-31DOI: 10.1177/14695405211022074
J. Foster, D. Pettinicchio
Diversity in the fashion industry, it seems, is on the rise, with recent efforts poised to address the exclusion of people with disabilities. Based on a content analysis of editorials, advertising campaigns, and 213 online consumer comments between 2014 and 2019, we examine how diversity is showcased: specifically, whether images of disability serve to challenge or reinforce negative stereotypes. We find that market logics constrain the use of models with disabilities and shape their posturing in advertisements and fashion images. While consumers respond favorably to these images, demanding disability be more regularly and prominently featured, they are often responding to images that are sanitized and naïvely conceived. Nonetheless, we show how consumer feedback interacts with the production process, which in turn can challenge market logics, providing opportunities for increased representation. We shed light on how cultural representations reflect, shape, and challenge broader sociocultural norms and values.
{"title":"A model who looks like me: Communicating and consuming representations of disability","authors":"J. Foster, D. Pettinicchio","doi":"10.1177/14695405211022074","DOIUrl":"https://doi.org/10.1177/14695405211022074","url":null,"abstract":"Diversity in the fashion industry, it seems, is on the rise, with recent efforts poised to address the exclusion of people with disabilities. Based on a content analysis of editorials, advertising campaigns, and 213 online consumer comments between 2014 and 2019, we examine how diversity is showcased: specifically, whether images of disability serve to challenge or reinforce negative stereotypes. We find that market logics constrain the use of models with disabilities and shape their posturing in advertisements and fashion images. While consumers respond favorably to these images, demanding disability be more regularly and prominently featured, they are often responding to images that are sanitized and naïvely conceived. Nonetheless, we show how consumer feedback interacts with the production process, which in turn can challenge market logics, providing opportunities for increased representation. We shed light on how cultural representations reflect, shape, and challenge broader sociocultural norms and values.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"579 - 597"},"PeriodicalIF":2.6,"publicationDate":"2021-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211022074","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45264021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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