This paper explores the mechanism of social media's influence on consumer purchase decisions. Firstly, it introduces the definition, classification and main functions of social media, and thoroughly analyses the role of social media at each stage of the consumer purchase decision process, including problem identification, information search, alternative evaluation, purchase decision and post-purchase behaviour. Challenges and future research directions of social media marketing such as artificial intelligence, virtual reality, cross-platform integration and social responsibility are further discussed. The study shows that social media significantly shapes consumer purchase behaviour and brand attitudes through content distribution, social authentication and user interaction. Taken together, social media not only offers new possibilities for brand marketing, but also requires brands to innovate in terms of information dissemination and user engagement in order to cope with the competitive market environment.
{"title":"The Impact of Social Media on Consumer Purchasing Decisions","authors":"Yingxuan Yang","doi":"10.62051/bk13z779","DOIUrl":"https://doi.org/10.62051/bk13z779","url":null,"abstract":"This paper explores the mechanism of social media's influence on consumer purchase decisions. Firstly, it introduces the definition, classification and main functions of social media, and thoroughly analyses the role of social media at each stage of the consumer purchase decision process, including problem identification, information search, alternative evaluation, purchase decision and post-purchase behaviour. Challenges and future research directions of social media marketing such as artificial intelligence, virtual reality, cross-platform integration and social responsibility are further discussed. The study shows that social media significantly shapes consumer purchase behaviour and brand attitudes through content distribution, social authentication and user interaction. Taken together, social media not only offers new possibilities for brand marketing, but also requires brands to innovate in terms of information dissemination and user engagement in order to cope with the competitive market environment.","PeriodicalId":515906,"journal":{"name":"Transactions on Economics, Business and Management Research","volume":"56 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141923775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper investigates the impact of digital technological innovation and the development of digital arts on Guangdong higher vocational education in China, Guangdong. Using a comprehensive theoretical framework, the study examines the roles of mediators and moderators in this relationship. Besides, this study uses a) Innovation Diffusion Theory, c) Social Cognitive Theory and b) Technology Acceptance Model (TAM) theories for research and analysis. So that, the research employs a mixed-methods approach, integrating qualitative and quantitative analyses, and tests six hypotheses through structural equation modeling (SEM). The findings provide insights into the dynamic interplay between digital technology and education, highlighting implications for policy and practice in the Chinese Guangdong context. Utilizing a structural equation modeling (SEM) approach, the study examines the mediating and moderating roles of teacher proficiency, institutional support, student attitudes, and education resource availability. Moreover, the findings reveal that technological innovation significantly enhances educational quality, while digital media arts development fosters student engagement and creativity. Meanwhile, Chinese Guangdong’s Teacher proficiency and student attitudes act as crucial mediators, and institutional support and resource availability function as important moderators. Consequently, this research fills a gap in understanding how technology and arts integration influences vocational education, offering valuable insights for policy and practice in the Chinese Guangdong higher educational context.
本文研究了数字技术创新和数字艺术发展对中国广东高等职业教育的影响。本研究采用综合理论框架，探讨了这一关系中的中介因素和调节因素的作用。此外，本研究还运用了 a) 创新扩散理论（Innovation Diffusion Theory）、c) 社会认知理论（Social Cognitive Theory）和 b) 技术接受模型（Technology Acceptance Model，TAM）理论进行研究和分析。因此，本研究采用了混合方法，将定性分析与定量分析相结合，并通过结构方程模型（SEM）检验了六个假设。研究结果深入揭示了数字技术与教育之间的动态互动关系，并强调了在中国广东背景下对政策和实践的影响。利用结构方程建模（SEM）方法，研究探讨了教师能力、机构支持、学生态度和教育资源可用性的中介和调节作用。 此外，研究结果表明，技术创新能显著提高教育质量，而数字媒体艺术的发展能促进学生的参与和创造力。同时，中国广东的教师水平和学生态度起到了关键的中介作用，而机构支持和资源可用性则起到了重要的调节作用。因此，本研究填补了对技术与艺术融合如何影响职业教育的理解空白，为中国广东高等教育背景下的政策和实践提供了有价值的见解。
{"title":"The Impact of Technological Innovation and Digital Arts Development on Chinese Guangdong Higher Vocational Education: A Theoretical Model and Empirical Analysis","authors":"Wu Wang, Qiang Wan, Jun Cui, Lisha Liu","doi":"10.62051/hg27d451","DOIUrl":"https://doi.org/10.62051/hg27d451","url":null,"abstract":"This paper investigates the impact of digital technological innovation and the development of digital arts on Guangdong higher vocational education in China, Guangdong. Using a comprehensive theoretical framework, the study examines the roles of mediators and moderators in this relationship. Besides, this study uses a) Innovation Diffusion Theory, c) Social Cognitive Theory and b) Technology Acceptance Model (TAM) theories for research and analysis. So that, the research employs a mixed-methods approach, integrating qualitative and quantitative analyses, and tests six hypotheses through structural equation modeling (SEM). The findings provide insights into the dynamic interplay between digital technology and education, highlighting implications for policy and practice in the Chinese Guangdong context. Utilizing a structural equation modeling (SEM) approach, the study examines the mediating and moderating roles of teacher proficiency, institutional support, student attitudes, and education resource availability. Moreover, the findings reveal that technological innovation significantly enhances educational quality, while digital media arts development fosters student engagement and creativity. Meanwhile, Chinese Guangdong’s Teacher proficiency and student attitudes act as crucial mediators, and institutional support and resource availability function as important moderators. Consequently, this research fills a gap in understanding how technology and arts integration influences vocational education, offering valuable insights for policy and practice in the Chinese Guangdong higher educational context.","PeriodicalId":515906,"journal":{"name":"Transactions on Economics, Business and Management Research","volume":"11 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141923424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Catch a glimpse of the serious and severe traffic situation, it is conceivably that the systematic assessment of road safety in the dimension of national level is indispensable and extremely essential. In this connection, the main body of the article proposed a set of evaluation measure based on Entropy-TOPSIS-RSR. In addition, the reliability and scientific nature of this method were tested through robustness analysis. In conclusion, the proposal of the measure will definitely provide a scientific decision-making basis for the formulation of action plans and resource allocation in Southeast Asia in the future.
{"title":"Road safety development evaluation in the ASEAN region","authors":"Zhiyuan Zhu","doi":"10.62051/5r50q765","DOIUrl":"https://doi.org/10.62051/5r50q765","url":null,"abstract":"Catch a glimpse of the serious and severe traffic situation, it is conceivably that the systematic assessment of road safety in the dimension of national level is indispensable and extremely essential. In this connection, the main body of the article proposed a set of evaluation measure based on Entropy-TOPSIS-RSR. In addition, the reliability and scientific nature of this method were tested through robustness analysis. In conclusion, the proposal of the measure will definitely provide a scientific decision-making basis for the formulation of action plans and resource allocation in Southeast Asia in the future.","PeriodicalId":515906,"journal":{"name":"Transactions on Economics, Business and Management Research","volume":"48 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141923703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As competition in society intensifies, modern enterprises must recognize the value of human resource management to meet the demands of ongoing development. Performance appraisal, as a vital tool in human resource management, cannot be overlooked. It not only accurately assesses employee performance but also provides a scientific basis for HR decision-making, motivating employees to actively engage in their work and spurring team innovation. Therefore, in practical application, performance appraisal should set assessment goals scientifically and ensure the fairness and reasonableness of the results. Simultaneously, attention must be paid to the feedback mechanism of performance appraisal, regularly interacting with employees to help them recognize their shortcomings and improve, thus fully leveraging the value of human resources to support the long-term development of the enterprise.
{"title":"An Analysis of the Application of Performance Appraisal in Enterprise Human Resource Management","authors":"Kaiwei Su","doi":"10.62051/y8tv4175","DOIUrl":"https://doi.org/10.62051/y8tv4175","url":null,"abstract":"As competition in society intensifies, modern enterprises must recognize the value of human resource management to meet the demands of ongoing development. Performance appraisal, as a vital tool in human resource management, cannot be overlooked. It not only accurately assesses employee performance but also provides a scientific basis for HR decision-making, motivating employees to actively engage in their work and spurring team innovation. Therefore, in practical application, performance appraisal should set assessment goals scientifically and ensure the fairness and reasonableness of the results. Simultaneously, attention must be paid to the feedback mechanism of performance appraisal, regularly interacting with employees to help them recognize their shortcomings and improve, thus fully leveraging the value of human resources to support the long-term development of the enterprise.","PeriodicalId":515906,"journal":{"name":"Transactions on Economics, Business and Management Research","volume":"40 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141924392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Chinese traditional culture has distinct national characteristics and connotation. Art education in colleges and universities bears the historical responsibility of inheriting and protecting traditional culture. At the present stage, integrating traditional Chinese culture into art education is still facing challenges. Therefore, in the era of information prosperity, only by constantly exploring the teaching methods and practical exploration of Chinese traditional culture education in art education in colleges and universities, can we stick to the foundation of art and awaken the original intention of education.
{"title":"The Teaching Method and Practice Exploration of Traditional Culture Education and Art Education","authors":"Shuang Wang","doi":"10.62051/k1n71t20","DOIUrl":"https://doi.org/10.62051/k1n71t20","url":null,"abstract":"Chinese traditional culture has distinct national characteristics and connotation. Art education in colleges and universities bears the historical responsibility of inheriting and protecting traditional culture. At the present stage, integrating traditional Chinese culture into art education is still facing challenges. Therefore, in the era of information prosperity, only by constantly exploring the teaching methods and practical exploration of Chinese traditional culture education in art education in colleges and universities, can we stick to the foundation of art and awaken the original intention of education.","PeriodicalId":515906,"journal":{"name":"Transactions on Economics, Business and Management Research","volume":"5 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141925388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nowadays, with the rapid development of Chinese society in various fields, in this environment, new things continue to produce, leading to many traditional things have been withdrawn from the stage.
{"title":"Research on the inheritance and protection of intangible cultural heritage under the perspective of metauniverse","authors":"Jian Wu","doi":"10.62051/tfsanx36","DOIUrl":"https://doi.org/10.62051/tfsanx36","url":null,"abstract":"Nowadays, with the rapid development of Chinese society in various fields, in this environment, new things continue to produce, leading to many traditional things have been withdrawn from the stage.","PeriodicalId":515906,"journal":{"name":"Transactions on Economics, Business and Management Research","volume":"82 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141922175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Western powers have been interfering in the internal affairs of some countries along the Belt and Road, promoting "hegemonic diplomacy", and thus affecting the economic interests of Chinese citizens and enterprises in local investment, trade and other activities. In the process of promoting the construction of the Belt and Road, the biggest risk facing my country's overseas interests is the change of foreign regimes and political turmoil. In order to prevent and resolve the risks that hinder cooperation, especially the problems of project suspension, contract cancellation, and investment loss caused by regime change, it is urgent to find solutions with international credibility and authority, and with a certain degree of compulsion. International rule of law is recognized as the most effective way to resolve cross-border disputes and disputes to form international consensus and legitimacy. After studying the legal mechanism for protecting overseas interests, this article proposes to promote the protection of my country's overseas interests by creating new bilateral treaties specifically for the construction of the Belt and Road. In the construction of the Belt and Road, my country should actively use international rule of law to shape rules, and while effectively protecting my country's overseas interests, express its advocacy of international governance and international order, which is in line with the reality of my country's growing economic strength and rising international status.
{"title":"Research on The International Legal Protection of China's Overseas Interests in The Construction of “Belt and Road” Based on The Perspective of Bilateral Treaties","authors":"Nawei Xu","doi":"10.62051/fjscxr03","DOIUrl":"https://doi.org/10.62051/fjscxr03","url":null,"abstract":"Western powers have been interfering in the internal affairs of some countries along the Belt and Road, promoting \"hegemonic diplomacy\", and thus affecting the economic interests of Chinese citizens and enterprises in local investment, trade and other activities. In the process of promoting the construction of the Belt and Road, the biggest risk facing my country's overseas interests is the change of foreign regimes and political turmoil. In order to prevent and resolve the risks that hinder cooperation, especially the problems of project suspension, contract cancellation, and investment loss caused by regime change, it is urgent to find solutions with international credibility and authority, and with a certain degree of compulsion. International rule of law is recognized as the most effective way to resolve cross-border disputes and disputes to form international consensus and legitimacy. After studying the legal mechanism for protecting overseas interests, this article proposes to promote the protection of my country's overseas interests by creating new bilateral treaties specifically for the construction of the Belt and Road. In the construction of the Belt and Road, my country should actively use international rule of law to shape rules, and while effectively protecting my country's overseas interests, express its advocacy of international governance and international order, which is in line with the reality of my country's growing economic strength and rising international status.","PeriodicalId":515906,"journal":{"name":"Transactions on Economics, Business and Management Research","volume":"12 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141925123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research delves into the use of Support Vector Machines (SVM) to predict systemic risk in the complex and interconnected realm of financial markets, employing SVM's ability to handle high-dimensional data and adapt to diverse data distributions. This approach aims to surpass traditional financial analysis tools by providing a more detailed understanding of systemic risk. The results anticipate a significant enhancement in risk assessment and a substantial contribution to financial risk management, aiming to bolster the precision and timeliness of insights for financial institutions and regulators. This study not only introduces SVM as an innovative analytical tool in financial risk analysis, potentially spurring further methodological advancements and the adoption of other machine learning techniques, but also seeks to offer deeper insights into the dynamics of systemic risk. The findings hold considerable educational and practical value, effectively bridging the gap between academic theory and real-world application for both scholars and industry professionals. Conclusively, the research represents a meaningful step in methodological innovation and lays a groundwork for future exploration, underscoring SVM's effectiveness in systemic risk prediction and advocating for the integration of machine learning with traditional financial analysis, thereby aiding the evolution of financial risk assessment practices.
{"title":"Predicting Systemic Risk in Financial Markets Using Machine Learning","authors":"Qiaoyu Zou","doi":"10.62051/t9z4h650","DOIUrl":"https://doi.org/10.62051/t9z4h650","url":null,"abstract":"This research delves into the use of Support Vector Machines (SVM) to predict systemic risk in the complex and interconnected realm of financial markets, employing SVM's ability to handle high-dimensional data and adapt to diverse data distributions. This approach aims to surpass traditional financial analysis tools by providing a more detailed understanding of systemic risk. The results anticipate a significant enhancement in risk assessment and a substantial contribution to financial risk management, aiming to bolster the precision and timeliness of insights for financial institutions and regulators. This study not only introduces SVM as an innovative analytical tool in financial risk analysis, potentially spurring further methodological advancements and the adoption of other machine learning techniques, but also seeks to offer deeper insights into the dynamics of systemic risk. The findings hold considerable educational and practical value, effectively bridging the gap between academic theory and real-world application for both scholars and industry professionals. Conclusively, the research represents a meaningful step in methodological innovation and lays a groundwork for future exploration, underscoring SVM's effectiveness in systemic risk prediction and advocating for the integration of machine learning with traditional financial analysis, thereby aiding the evolution of financial risk assessment practices.","PeriodicalId":515906,"journal":{"name":"Transactions on Economics, Business and Management Research","volume":"3 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141921883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Chongqing has abundant talent and academic resources, and has a solid foundation for building university think tanks. There are problems with the decision-making and consulting abilities of researchers, poor communication between the government and university think tanks, and low efficiency in converting theoretical output into practical application in Chongqing's university think tanks. Therefore, the service of think tanks to government decision-making is still insufficient, and the efficiency of adopting or forming policies for think tank results is not high, resulting in insufficient decision support. In this regard, it is recommended to create a flexible and scientific talent management approach, facilitate information communication channels between the government and universities, and accelerate the process of transforming theoretical achievements into practical applications
{"title":"The Problems and Countermeasures of Chongqing's University Think Tanks Participating in Government Decision-Making","authors":"Peiyao Guo","doi":"10.62051/dc9hxk89","DOIUrl":"https://doi.org/10.62051/dc9hxk89","url":null,"abstract":"Chongqing has abundant talent and academic resources, and has a solid foundation for building university think tanks. There are problems with the decision-making and consulting abilities of researchers, poor communication between the government and university think tanks, and low efficiency in converting theoretical output into practical application in Chongqing's university think tanks. Therefore, the service of think tanks to government decision-making is still insufficient, and the efficiency of adopting or forming policies for think tank results is not high, resulting in insufficient decision support. In this regard, it is recommended to create a flexible and scientific talent management approach, facilitate information communication channels between the government and universities, and accelerate the process of transforming theoretical achievements into practical applications","PeriodicalId":515906,"journal":{"name":"Transactions on Economics, Business and Management Research","volume":"43 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141922627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study's objective is to determine the extent to which the global financial crisis has had an impact on commercial banks located in the United Kingdom. The research project utilized a straightforward random sample method and collected data from the websites of UK commercial banks. The project collected data from a representative sample of commercial banks operating in the UK every year between the years 2006 and 2015. Descriptive statistics, correlation analysis, and regression modelling are all going to be utilized in this study's data collection and interpretation processes. In this inquiry, the dependent variable that was utilized to determine how well banks performed before, during, and after the beginning of the global financial crisis was the return on equity, which is also known as ROA. According to the findings of the study, when multiple correlations and multiple regressions were taken into consideration, it was found that the independent variables were responsible for a total of 57% of the variance (ROA) in the dependent variable. This was discovered after accounting for multiple correlations and multiple regressions.
{"title":"The Impact of the Global Financial Crisis on the UK Banking System","authors":"Ziyan Chen","doi":"10.62051/7jke1g79","DOIUrl":"https://doi.org/10.62051/7jke1g79","url":null,"abstract":"This study's objective is to determine the extent to which the global financial crisis has had an impact on commercial banks located in the United Kingdom. The research project utilized a straightforward random sample method and collected data from the websites of UK commercial banks. The project collected data from a representative sample of commercial banks operating in the UK every year between the years 2006 and 2015. Descriptive statistics, correlation analysis, and regression modelling are all going to be utilized in this study's data collection and interpretation processes. In this inquiry, the dependent variable that was utilized to determine how well banks performed before, during, and after the beginning of the global financial crisis was the return on equity, which is also known as ROA. According to the findings of the study, when multiple correlations and multiple regressions were taken into consideration, it was found that the independent variables were responsible for a total of 57% of the variance (ROA) in the dependent variable. This was discovered after accounting for multiple correlations and multiple regressions.","PeriodicalId":515906,"journal":{"name":"Transactions on Economics, Business and Management Research","volume":"46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141924317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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