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Technology foresight in Indonesia: developing scenarios to determine electrical vehicle research priority for future innovation 印度尼西亚的技术展望:制定情景方案以确定未来创新的电动汽车研究重点
IF 2 Q3 REGIONAL & URBAN PLANNING Pub Date : 2024-09-16 DOI: 10.1108/fs-09-2023-0194
Jaizuluddin Mahmud, Pudji Hastuti, Muhammad Fauzan Rafif, Lambas Parlaungan Panggabean, Irawan Santoso, Sarjono, Manifas Zubair, Rizki Arizal Purnama, Andika Dwi Saputra, Yosa Permata Shafira, Angy Sonia

Purpose

The purpose of this study is to determine research areas that are most favorable in supporting the development and manufacturing of electric vehicle (EV) components locally in Indonesia for 2025–2035. Therefore, will provide direction for the formulation of the related government policies and programs. Consequently, an EV technology research priority must be identified.

Design/methodology/approach

A technology foresight (TF) procedure which consists of a STEEPV analysis, followed by scenarios development and expert elicitation techniques, was conducted to determine an EV technology research priority that may direct future specific local component innovations, and therefore businesses.

Findings

The results of this study indicate that research in a range of EV battery technologies, technologies relating to a variety of key components (to increase local content) and autonomous systems were important to support the local development and manufacturing of EV components in Indonesia.

Research limitations/implications

In this study, the scenarios development process was conducted based on selected available experts, mostly internally from BRIN. Some biased opinions may be present.

Originality/value

There have not been any TF studies regarding the development of EV technology research priority in Indonesia.

目的本研究旨在确定最有利于支持 2025-2035 年印尼本地电动汽车 (EV) 部件开发和制造的研究领域。因此,将为相关政府政策和计划的制定提供方向。因此,必须确定电动汽车技术研究的优先重点。设计/方法/途径为确定电动汽车技术研究的优先重点,我们采用了技术展望(TF)程序,该程序包括 STEEPV 分析,然后是情景开发和专家征询技术。研究结果本研究的结果表明,研究一系列电动汽车电池技术、与各种关键部件相关的技术(以提高本地含量)和自主系统对于支持印度尼西亚电动汽车部件的本地开发和制造非常重要。原创性/价值目前还没有任何关于印尼电动汽车技术研究重点发展的 TF 研究。
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引用次数: 0
Exploring the relationship between small and medium-sized enterprises innovation and organizational performance: a prospective study on the industrial sector in Ecuador 探索中小企业创新与组织绩效之间的关系:对厄瓜多尔工业部门的前瞻性研究
IF 2 Q3 REGIONAL & URBAN PLANNING Pub Date : 2024-09-12 DOI: 10.1108/fs-10-2023-0220
Sylvia Novillo-Villegas, Wendy Anzules-Falcones, Juan Ignacio Martin-Castilla

Purpose

This study aims to explore the relationship between the innovation capacity and performance of manufacturing firms in the Ecuadorian pharmaceutical and chemical sectors using strategic foresight analysis.

Design/methodology/approach

From an extensive literature review, the fundamental variables related to manufacturing firms’ innovation for better performance were identified. Six hypotheses and actions were proposed related to financing, economic resources, capacities and research and development. Several scenarios were tested through foresight methodology to determine the more appropriate to be implemented by manufacturing firms over the next five years.

Findings

Scenario 01, where all the hypotheses resulted positive, has a 15.3% probability of occurrence. The results offer a relevant understanding of the behavior of the variables proposed as strategic actions for the sector.

Originality/value

To the best of the authors’ knowledge, foresight methodology is applied for the first time to analyze the manufacturing sector in Ecuador. The authors propose a plan of action from the strategic scenario identified in this study, supporting the development of the industrial sectors under study.

设计/方法/途径通过广泛的文献综述,确定了与制造企业创新以提高绩效相关的基本变量。提出了与融资、经济资源、能力和研发有关的六项假设和行动。通过前瞻性方法对几种情景进行了测试,以确定更适合制造业企业在未来五年内实施的情景。结果情景 01(所有假设均为正结果)发生的概率为 15.3%。据作者所知,前瞻方法首次被用于分析厄瓜多尔的制造业。作者根据本研究确定的战略方案提出了一项行动计划,以支持所研究的工业部门的发展。
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引用次数: 0
Examining sustainable consumption patterns through green purchase behavior and digital media engagement: a case of Pakistan’s postmillennials 通过绿色购买行为和数字媒体参与考察可持续消费模式:巴基斯坦后千禧一代的案例
IF 2 Q3 REGIONAL & URBAN PLANNING Pub Date : 2024-09-05 DOI: 10.1108/fs-12-2022-0177
Mehreen Fatima, Qazi Mohammed Ahmed, Osman Paracha

Purpose

The main objective of this study is to identify the variables influencing consumers' perceptions of sustainable purchasing intentions and the effects such perceptions have on actual sustainable purchasing behavior. This paper aims to develop an understanding of the postmillennial generation's consumption of sustainable products.

Design/methodology/approach

A structured questionnaire was used to collect data for quantitative analysis. It involved sampling a total of 251 respondents, which were postmillennials belonging to the twin cities of Pakistan. A series of tests were applied through Smart PLS4 for all the variables, including descriptive statistics and structural equation modeling.

Findings

The results revealed that there is a significant relationship of social value and electronic word of mouth with digital media usage (DMU). Whereas, link of functional and emotional value with DMU was insignificant. The results also portrayed that there exists a positive link between DMU and sustainable consumption behavior (SCB). Moreover, green purchase intention moderated the relationship between DMU and SCB.

Originality/value

There exists a research gap on the role of postmillennial behavioral regulation and digital media use, as potential influences on their purchase behavior. Despite the fact that digital media has been shown to influence millennials' purchasing decisions in the past, there is still a reluctance among postmillennials to engage in environmentally friendly practices. Consequently, research is necessary to comprehend sustainable consumer behaviors; especially from an unaddressed Pakistani perspective.

目的 本研究的主要目的是确定影响消费者可持续购买意向认知的变量,以及这些认知对实际可持续购买行为的影响。本文旨在了解 "后千禧一代 "对可持续产品的消费情况。共抽样调查了 251 名受访者,他们都是巴基斯坦双子城的后千禧一代。研究结果表明,社会价值和电子口碑与数字媒体使用(DMU)存在显著关系。而功能价值和情感价值与 DMU 的关系不显著。结果还显示,DMU 与可持续消费行为(SCB)之间存在正向联系。此外,绿色购买意向调节了 DMU 与 SCB 之间的关系。原创性/价值关于千禧年后行为调节和数字媒体使用对其购买行为的潜在影响的研究存在空白。尽管数字媒体过去曾被证明会影响千禧一代的购买决策,但后千禧一代仍然不愿意参与环保实践。因此,有必要开展研究,以了解可持续消费行为;尤其是从尚未解决的巴基斯坦视角出发。
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引用次数: 0
Achieving the United Nations sustainable development goals – innovation diffusion and business model innovations 实现联合国可持续发展目标--创新传播和商业模式创新
IF 2 Q3 REGIONAL & URBAN PLANNING Pub Date : 2024-08-29 DOI: 10.1108/fs-11-2023-0233
Jarunee Wonglimpiyarat
<h3>Purpose</h3><p>The study aims to analyse the race towards green development and United Nations sustainable development goals (SDGs) in the cases of Huawei and Shell. Both companies are the leaders in their respective industries. Huawei is an example case study representing the information and communications technology (ICT) industry whereas Shell is an example case study representing the oil and gas industry. The research analyses of the races in achieving UN SDGs were undertaken based on the innovation diffusion framework with the use of machine learning algorithms trained to extract data on sustainability activities and initiatives.</p><!--/ Abstract__block --><h3>Design/methodology/approach</h3><p>The research analyses the two case studies of Huawei and Shell. The research was undertaken through the steps of training machine learning algorithms, industry benchmarking and evaluating the performance of the race. The analyses regarding the activities and initiatives of Huawei and Shell in contributing towards SDGs are based on the data in the past 10 years (Years 2010–2019) using machine learning to extract data on sustainability activities and initiatives. In the case of Huawei, 313 sustainability reports were fed to the unsupervised machine learning algorithms revealing 15,101 sustainability actions and initiatives related to UN SDGs in the ICT industry. In the case of Shell, 2,015 sustainability reports were fed to the unsupervised machine learning algorithms revealing 47,365 sustainability actions and initiatives related to UN SDGs in the oil and gas industry.</p><!--/ Abstract__block --><h3>Findings</h3><p>The analyses of findings revealed that Huawei and Shell performed very well in progressing towards the UN SDGs. Huawei had strong performance in the ICT industry with regard to SDGs No. 3, 4, 7, 8, 11, 12 and 16 while Shell had strong performance in the oil and gas industry with regard to SDGs No. 3, 4, 6, 7, 8, 12 and 16. Both companies had placed a focus on achieving SDG 12 responsible consumption and production, SDG 7 affordable and clean energy and SDG 4 quality education. The synthesised business model innovations of Huawei and Shell had shown their environmental, social and governance strategies – Huawei’s 2030 vision for green development and Shell’s 2050 vision for net zero emissions.</p><!--/ Abstract__block --><h3>Practical implications</h3><p>The five pillars of people, planet, prosperity, peace and partnership according to the UN 2030 agenda for sustainable development have shown the way a company operates to promote sustainable eco-systems. The extent to which both Huawei and Shell link corporate strategies to the UN SDGs has reflected their implementation progress. Furthermore, the business model innovations of Huawei and Shell provides a useful framework which can be applied to encourage other companies/organisations in various industries to undertake ESG activities in practice.</p><!--/ Abstract__block --><h3>Or
本研究旨在分析华为和壳牌公司在绿色发展和联合国可持续发展目标(SDGs)方面的竞赛。这两家公司都是各自行业中的佼佼者。华为是代表信息和通信技术(ICT)行业的案例研究范例,而壳牌则是代表石油和天然气行业的案例研究范例。在创新扩散框架的基础上,利用经过训练的机器学习算法来提取可持续发展活动和倡议的数据,对实现联合国可持续发展目标的竞赛进行了研究分析。研究通过训练机器学习算法、行业基准和评估竞赛表现等步骤进行。关于华为和壳牌在促进可持续发展目标方面的活动和举措的分析是基于过去 10 年(2010-2019 年)的数据,使用机器学习提取可持续发展活动和举措的数据。就华为而言,313 份可持续发展报告被输入到无监督机器学习算法中,揭示了 ICT 行业中与联合国可持续发展目标相关的 15101 项可持续发展行动和倡议。在壳牌公司的案例中,无监督机器学习算法收集了 2,015 份可持续发展报告,揭示了石油和天然气行业中与联合国可持续发展目标相关的 47,365 项可持续发展行动和倡议。华为在 ICT 行业的可持续发展目标 3、4、7、8、11、12 和 16 方面表现突出,而壳牌在石油和天然气行业的可持续发展目标 3、4、6、7、8、12 和 16 方面表现突出。两家公司都把重点放在实现可持续发展目标 12 "负责任的消费和生产"、可持续发展目标 7 "负担得起的清洁能源 "和可持续发展目标 4 "优质教育 "上。华为和壳牌的商业模式创新综合展示了其环境、社会和治理战略--华为的 2030 年绿色发展愿景和壳牌的 2050 年净零排放愿景。华为和壳牌将企业战略与联合国可持续发展目标联系起来的程度反映了其实施进展。此外,华为和壳牌的商业模式创新提供了一个有用的框架,可用于鼓励各行各业的其他公司/组织在实践中开展环境、社会和治理活动。本研究运用创新扩散框架来探讨华为和壳牌在向可持续发展转型过程中的战略行动和举措。机器学习算法的使用确定了它们在实现联合国可持续发展目标方面的可持续发展方法。
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引用次数: 0
Who wants cryptocurrency? The effects of expectations and conjectures 谁想要加密货币?预期和猜想的影响
IF 2.3 Q3 REGIONAL & URBAN PLANNING Pub Date : 2024-08-09 DOI: 10.1108/fs-01-2024-0023
Tobias Rötheli
PurposeThis study aims to investigate the factors that make people want to hold cryptocurrency. Besides prior experience with holding crypto, this paper considers various expectations and conjectures about the future as key determinants.Design/methodology/approachData for this study come from an online survey in the USA. Econometric analyses help to quantify the relative importance of drivers of demand for cryptocurrency.FindingsSurvey respondents will more likely hold cryptocurrency in the future the more they expect cryptocurrency to replace government money, to increase transparency in monetary affairs and to yield high profits. Importantly, demand is shown to be driven by the anticipation that nonmonetary uses of the Blockchain technology will have a spillover effect on the Bitcoin price. By contrast, subjective expectations of a crypto-induced financial crisis dampen demand. Econometric analyses show that differences in the future demand among people with and without prior holdings of cryptocurrency largely stem from differences in their expectations.Originality/valueBy relating individuals’ expectations to their plans, the present approach offers more insights than the mere attitude surveys already available. This paper’s insights on crypto demand drivers indicate that regulators should be wary about signaling safety of an asset whose fundamental value is still uncertain.
目的本研究旨在调查促使人们想要持有加密货币的因素。除了先前持有加密货币的经验外,本文还将对未来的各种预期和猜想视为关键的决定因素。设计/方法/方法本研究的数据来自美国的一项在线调查。计量经济学分析有助于量化加密货币需求驱动因素的相对重要性。调查结果显示,受访者越是期待加密货币取代政府货币、提高货币事务的透明度并产生高额利润,他们就越有可能在未来持有加密货币。重要的是,区块链技术的非货币用途将对比特币价格产生溢出效应的预期推动了需求。相比之下,对加密货币引发金融危机的主观预期会抑制需求。计量经济学分析表明,持有和未持有加密货币的人在未来需求上的差异主要源于他们的预期不同。本文对加密货币需求驱动因素的见解表明,监管机构应警惕对基本价值尚不确定的资产发出安全信号。
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引用次数: 0
Democratising futures, reinvigorating democracy? Participatory futures as a tool for citizen voice and influence in local decision-making 未来民主化,重振民主?将参与式未来作为公民在地方决策中发表意见和施加影响的工具
IF 2.3 Q3 REGIONAL & URBAN PLANNING Pub Date : 2024-08-09 DOI: 10.1108/fs-09-2023-0195
Hayley Trowbridge
PurposeIn recent years, democracies across Europe have been challenged in ways this paper has not witnessed on such a scale for generations. It is therefore unsurprising that innovations within democracy are emerging, particularly in terms of participatory and deliberative practices. Focusing specifically on local democracy and decision-making, this paper aims to examine ways of democratising future studies as a means of enhancing citizen participation in democracy.Design/methodology/approachThe paper draws upon the growing body of work under the umbrella term of “participatory futures” as a way of contextualising and critiquing the “real-world” application and empirical testing of methods within this field by local municipalities.FindingsIt identifies the importance of supporting the development of futures literacy in citizens, public administration officials and political and strategic leaders. The paper demonstrates how broadening the application of existing foresight techniques through their confluence with participatory action research (PAR) principles can create spaces that reignite people’s social imagination. This in turn enables citizens and those working in local municipalities to engage in dialogue about the future.Originality/valueThe paper examines the results of a PAR study, in which innovative participatory future methods were tested as tools for enhancing citizen involvement in local decision-making. Through this, it outlines how foresight practices can be democratised, supporting local democracy to thrive, and identifies future research and practice directions within the field.
目的 近年来,整个欧洲的民主制度都受到了挑战,其规模之大是本文几代人所未见的。因此,出现民主创新,特别是参与性和审议性实践方面的创新也就不足为奇了。本文特别关注地方民主和决策,旨在研究如何将未来研究民主化,以此加强公民对民主的参与。本文借鉴了 "参与式未来 "这一总括术语下日益增多的工作,以此对地方市政当局在这一领域的 "真实世界 "应用和方法实证测试进行背景分析和评论。本文论证了如何通过将现有的展望技术与参与式行动研究(PAR)原则相结合来扩大其应用范围,从而为重新激发人们的社会想象力创造空间。原创性/价值 本文探讨了一项参与式未来研究的结果,在这项研究中,创新的参与式未来方法作为加强公民参与地方决策的工具得到了检验。通过这项研究,论文概述了如何使展望实践民主化,支持地方民主的蓬勃发展,并确定了该领域未来的研究和实践方向。
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引用次数: 0
Foresight of environmental communication literatures: bibliometric versus ChatGPT 环境传播文献的前瞻性:文献计量学与 ChatGPT
IF 2.3 Q3 REGIONAL & URBAN PLANNING Pub Date : 2024-08-08 DOI: 10.1108/fs-12-2023-0253
Abdul Rahim Norhayati Rafida, A. W. Norailis
PurposeEnvironmental communication has been a profession and a subject of study for decades. Communication currently revolves around the anthropogenic ecological catastrophe, which makes the field’s early self-description as a crisis discipline even more pertinent. How communication is used and perceived significantly impacts how human-caused climate disasters and other environmental and social problems develop and how solutions are offered. The phenomenon of technology has shown significant impacts on how people refer to environmental communication. While bibliometric analysis (BA) helps understand the trends, ChatGPT can generate information related to environmental communication. How are they different from each other? What are the limitations? This study aims to identify the trends and limitations of BA and ChatGPT that are associated with environmental communication.Design/methodology/approachA qualitative approach is used, which refers to BA using the Biblioshiny software (n = 867) and content analysis on ChatGPT 3.5. It uses a systematic technique for keyword search, namely, environmental and communication, from 2000 to 2022.FindingsThere has been a decrease in the scientific production of studies starting in 2021 and 2022, which is believed to be due to the COVID-19 pandemic. ChatGPT provides valuable information but is rather complimentary to BA. ChatGPT is unable to provide statistical information related to environmental communication among Scopus-indexed publications.Research limitations/implicationsThis study focuses on the literature published in Scopus from 2000 to 2022. The keyword is limited to “environmental” and “communication.” Besides, the choice of keywords made it specific to the studies involved in the BA, which may not include some other studies if the keywords are not listed.Originality/valueThe originality of the research focuses on the field of environmental communication, its evolution within previous literature and the comparison between BA and the use of ChatGPT for understanding trends and limitations within this field. The text touches upon various aspects, such as the historical context of environmental communication, the impact of technology, the trends in scientific production among Scopus journal papers and the limitations of using ChatGPT compared to BA.
目的几十年来,环境传播一直是一门专业和研究课题。目前,传播围绕着人为生态灾难展开,这使得该领域早期自我描述为一门危机学科变得更加贴切。如何使用传播和如何看待传播对人类造成的气候灾难和其他环境和社会问题的发展以及如何提供解决方案产生了重大影响。技术现象对人们如何看待环境传播产生了重大影响。文献计量分析(BA)有助于了解趋势,而 ChatGPT 则可以生成与环境传播相关的信息。它们之间有何不同?有哪些局限性?本研究旨在确定与环境交流相关的 BA 和 ChatGPT 的趋势和局限性。本研究采用定性方法,即使用 Biblioshiny 软件进行 BA(n = 867)和使用 ChatGPT 3.5 进行内容分析。研究结果从 2021 年和 2022 年开始,科学研究成果有所减少,这被认为是 COVID-19 大流行造成的。ChatGPT 提供了有价值的信息,但只是对 BA 的补充。ChatGPT 无法提供 Scopus 索引出版物中与环境传播相关的统计信息。研究局限性/意义本研究侧重于 2000 年至 2022 年在 Scopus 上发表的文献。关键词仅限于 "环境 "和 "传播"。原创性/价值本研究的原创性主要集中在环境传播领域,其在以往文献中的演变,以及对 BA 和 ChatGPT 的使用进行比较,以了解该领域的趋势和局限性。文章涉及多个方面,如环境传播的历史背景、技术的影响、Scopus 期刊论文的科学生产趋势以及与 BA 相比使用 ChatGPT 的局限性。
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引用次数: 0
Exploring students’ learning from home under a health emergency: the experiences of undergraduate students and postgraduate students 探究突发卫生事件下学生在家学习的情况:本科生和研究生的经历
IF 2.3 Q3 REGIONAL & URBAN PLANNING Pub Date : 2024-08-08 DOI: 10.1108/fs-10-2023-0204
Yui-yip Lau, Lina Vyas, Stuti Rawat
PurposeThe outbreak of the COVID-19 pandemic led to the rise of online learning in Hong Kong. Online learning was identified as the only solution to meet students’ learning needs in the higher education sector during this chaotic period. This research aims to explore students’ perceptions of online teaching and learning from home under a health emergency via a comparison of undergraduate and postgraduate students’ experiences.Design/methodology/approachA total of 174 postgraduate students and 286 undergraduate students in various universities and colleges in Hong Kong were surveyed in this study.FindingsThe results show that postgraduate students generally gave more positive feedback on individual and environmental prerequisites, alongside pedagogical and institutional support, and were more motivated in online classes as compared to undergraduate students. Undergraduate students considered the shift to online education in light of the COVID-19 pandemic to be timely and rated their level of discipline with respect to online learning higher than did postgraduate students.Originality/valueThis study enables educators to better understand the first-hand experiences of students across different levels of study in Hong Kong, as well as to examine the possibility of establishing online education as a more prevalent mode of study in the future. The COVID-19 pandemic has educated us on the significance of being well-prepared to ensure quality education continues when emergencies and disturbances arise.
目的COVID-19疫情的爆发带动了在线学习在香港的兴起。在这个混乱时期,在线学习被认为是高等教育界满足学生学习需求的唯一解决方案。本研究旨在通过比较本科生和研究生的经历,探讨学生对卫生紧急状况下在家进行在线教学和学习的看法。本科生认为在 COVID-19 大流行的情况下转向在线教育是及时的,他们对在线学习的纪律水平的评价高于研究生。 原创性/价值 这项研究使教育工作者能够更好地了解香港不同层次学生的第一手经验,并研究未来将在线教育确立为一种更普遍的学习模式的可能性。COVID-19大流行让我们认识到做好充分准备的重要性,以确保在出现紧急情况和骚乱时继续提供优质教育。
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引用次数: 0
Exploring the competitiveness of Indian technological start-ups – the case study approach 探索印度初创科技企业的竞争力--案例研究法
IF 2 Q3 REGIONAL & URBAN PLANNING Pub Date : 2024-08-06 DOI: 10.1108/fs-05-2023-0076
Khushnuma Wasi, Tisha Rajeev Pantawane, Nakul Parameswar, M.P. Ganesh

Purpose

Technological start-ups are significant contributor to the innovation and employment provider in an economy. Numerous technological start-ups are established every year; however, only a miniscule percentage of these technological start-ups sustain and scale up in the long run. The aim of this study is to investigate the factors that affect Indian technological start-ups’ competitiveness.

Design/methodology/approach

Case study analysis of two technological start-ups (namely, WayCool and Moglix) is undertaken to study the factors affecting the competitiveness of technological start-ups in India. Being a relatively underexplored theme of study in entrepreneurship and strategy, case analysis facilitates exploration and validation of factors influencing competitiveness. Information for case study analysis is drawn from secondary sources of information. The collected data undergoes deductive thematic analysis to systematically identify and examine recurring themes and patterns relevant to the competitiveness of Indian technological start-ups.

Findings

Case analysis reveals that innovation intensity, organisational agility and internationalisation influence competitiveness of technological start-ups. The importance of the role of each of these factors for entrepreneurial ventures has been highlighted in literature; however, their effect on competitiveness has not been examined in extant literature.

Research limitations/implications

Being among the few studies on the competitiveness of technological start-ups in specific and start-ups in general, this study highlights the gap in the literature and suggests the need for examining the competitiveness of technological start-ups.

Practical implications

For the practitioners, this study reinforces the need for entrepreneurs to emphasise fundamental factors that build competitiveness. Subsequently, the sources of competitiveness shall enable the start-up to gain a competitive advantage.

Originality/value

This is among the few studies to have explored the competitiveness of technological start-ups in the Indian context.

目的初创科技企业对一个经济体的创新和就业做出了重要贡献。每年都有无数的初创科技企业成立,但其中只有极少数能够长期维持并扩大规模。本研究旨在调查影响印度初创科技企业竞争力的因素。本研究对两家初创科技企业(即 WayCool 和 Moglix)进行了案例分析,以研究影响印度初创科技企业竞争力的因素。案例分析是创业和战略研究中一个相对缺乏探索的主题,有助于探索和验证影响竞争力的因素。案例研究分析的资料来自二手资料。通过对收集到的数据进行演绎式主题分析,系统地识别和研究与印度初创科技企业竞争力相关的重复出现的主题和模式。研究结果案例分析表明,创新强度、组织灵活性和国际化影响着初创科技企业的竞争力。研究局限/启示作为为数不多的关于初创科技企业竞争力的研究,本研究强调了文献中的空白,并提出了研究初创科技企业竞争力的必要性。对从业者而言,本研究加强了创业者重视构建竞争力的基本因素的必要性。随后,竞争力的来源将使初创企业获得竞争优势。原创性/价值这是少数几项探讨印度初创科技企业竞争力的研究之一。
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引用次数: 0
Telepresence, social presence and involvement in consumer’s intention to buy apparels through an interplay of consumer brand engagement 通过消费者品牌参与的相互作用,远程呈现、社会存在和消费者购买服装意向的参与度
IF 2 Q3 REGIONAL & URBAN PLANNING Pub Date : 2024-07-30 DOI: 10.1108/fs-10-2023-0197
Muhammad Nauman Zahid, Muhammad Kamran, Michał Szostak, Tahir Mumtaz Awan

Purpose

The aim of this paper is to explore the effect of telepresence, social presence and consumer involvement on intention to purchase, with an intervening impact of three dimensions of consumer brand engagement (cognitive processing, affection processing and activation).

Design/methodology/approach

The study followed a surveying technique and an adopted questionnaire was used to collect data from 426 shoppers of apparels. The model was tested using Smart PLS and it was found that there is a positive relationship between telepresence, social presence and consumer brand involvement with consumer brand engagement, which also mediates their relationship with intention to purchase.

Findings

This study offers analytical evidence for telepresence, social presence and involvement of customers and advances the literature of brand engagement. Marketers can benefit from this study and design their future campaigns to enhance the involvement of customers by utilizing the outcomes of this study.

Originality/value

This study offers analytical evidence for telepresence, social presence and involvement of customers and advances the literature of brand engagement. Marketers can benefit from this study and design their future campaigns to enhance the involvement of customers by utilizing the outcomes of this study.

本文旨在探讨远程呈现、社交存在和消费者参与对购买意向的影响,以及消费者品牌参与的三个维度(认知加工、情感加工和激活)的干预影响。研究采用调查技术,通过问卷收集了 426 名服装购物者的数据。使用智能 PLS 对模型进行了检验,结果发现,远程呈现、社交存在和消费者品牌参与与消费者品牌参与之间存在正相关关系,而消费者品牌参与也是它们与购买意向之间关系的中介。研究结果本研究为远程呈现、社交存在和消费者参与提供了分析证据,并推动了品牌参与文献的发展。营销人员可以从本研究中获益,并利用本研究的成果设计他们未来的营销活动,以提高顾客的参与度。原创性/价值本研究为远程呈现、社交存在和顾客参与提供了分析证据,并推进了品牌参与的文献研究。营销人员可以从本研究中获益,并利用本研究的成果设计他们未来的营销活动,以提高客户的参与度。
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