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Penggunaan Media Sosial Sebagai Peningkatan Brand Awareness pada Tim Digital Marketing PT. Otak Kanan 使用社交媒体提高 PT.Otak Kanan 数字营销团队的品牌知名度
Pub Date : 2024-06-01 DOI: 10.47467/reslaj.v6i6.1549
R. Hidayat, Kinanti Sekar Kirana, Jl. Rungkut, Madya No, Gn.Anyar, Kec. Gn, Anyar
Social media has become a trend that is well known in various circles of society in various age groups, so it is very easy to take advantage of the popularity of social media for marketing, therefore the aim of this research is to find out, observe and provide solutions using methods by observing media use practices. social by team Digital Marketinng PT. Otak Kanan. As well as using qualitative methods by using actual data and by making in-depth observations, and using literature which also has the same preparation as other research methods. By using social media & the Digital Marketing Team to carry out marketing activities, a company can promote its brand and company image with creative, relevant and interesting content to show to the general public, so as to increase Brand Awareness to the public.
社交媒体已成为各年龄段社会各界众所周知的一种趋势,因此利用社交媒体的普及进行营销非常容易,因此本研究的目的是通过观察媒体使用实践来发现、观察并提供使用方法的解决方案。Otak Kanan。此外,本研究还使用了定性方法,即使用实际数据和进行深入观察,以及使用与其他研究方法具有相同准备工作的文献资料。通过使用社交媒体和数字营销团队开展营销活动,公司可以通过向公众展示有创意、相关和有趣的内容来宣传其品牌和公司形象,从而提高公众的品牌意识。
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引用次数: 0
Pengembangan Bahan Lerak Menjadi Cairan Deterjen Pembersih Serbaguna 将利拉克成分开发成多用途液体洗涤剂清洁剂
Pub Date : 2024-06-01 DOI: 10.47467/reslaj.v6i6.2570
Siti Sahara, Erika Dian Maharani, Najla Saifana
The evolution of people's patterns and direction of thinking in increasing awareness of protecting the environment has changed due to advances in public education. Increased awareness of environmental problems encourages people to look for alternative environmentally friendly products that are free from dangerous chemicals. As awareness of environmental issues increases, many people are looking for environmentally friendly alternatives for everyday products, including cleaners for household and kitchen appliances. Lerak fruit (Sapindus rarak DC.) emerged as a potential solution. The use of lerak fruit as soap has been around since ancient times, even before modern soap was discovered. The saponin content of lerak fruit can be used as an anti-microbial agent and can be used as an environmentally friendly multi-purpose cleaning detergent. It is hoped that this experiment will provide useful information for the development and utilization of lerak material as an environmentally friendly multi- purpose cleaning detergent.
由于公众教育的进步,人们在提高环保意识方面的思维模式和方向发生了变化。对环境问题认识的提高促使人们寻找不含危险化学品的环保替代产品。随着人们对环境问题认识的提高,许多人都在寻找日常用品的环保替代品,包括家用清洁剂和厨房用具。勒拉果(Sapindus rarak DC.)成为一种潜在的解决方案。将无患子用作肥皂的做法自古就有,甚至早于现代肥皂的发现。无患子的皂苷成分可用作抗微生物剂,也可用作环保型多用途清洁剂。希望本实验能为开发和利用勒拉果材料作为环保型多用途清洁剂提供有用的信息。
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引用次数: 0
Strategi Pengembangan Objek Wisata Paralayang Batu dan Dampaknya Bagi Masyarakat Setempat 巴图滑翔伞旅游项目发展战略及其对当地社区的影响
Pub Date : 2024-06-01 DOI: 10.47467/reslaj.v6i6.2778
Rr Putriayu Niken Larasati, Suyeno, Langgeng Rahmatulllah Putra
The development of the tourism sector is one of the efforts that can increase local income. Tourism development not only has an impact on the progress of tourism and its income but also has an impact on the State and surrounding communities so that the right strategy is important for tourism actors to be developed properly. This study seeks to find out and analyze related to the strategy of developing stone paragliding tourism objects and their impact on the local community so that for this the research used is a qualitative type with a descriptive analysis approach. The results obtained that the strategy used by paragliding tourism managers are three things which include: the development of tourism objects, promotion of tourism both offline and offline and involving the tourist community, and tourism business development involving businesses around paragliding tourism and the involvement of the local government, namely Batu City. While the resulting impact on the surrounding community includes: economic growth of the community so that the community has additional money or income, the creation of new jobs both for the main business or side business, additional foreign exchange for the State including the government and paragliding tourism managers, infrastructure development such as toilet roads etc. so that it can also be used for the community, and utilization for paragliding tourism business actors.
发展旅游业是增加当地收入的努力之一。旅游业的发展不仅会影响旅游业的进步和收入,还会对国家和周边社区产生影响,因此,正确的战略对于旅游业的正常发展非常重要。本研究试图找出并分析与石质滑翔伞旅游项目开发战略有关的问题及其对当地社区的影响,因此采用了描述性分析的定性研究方法。研究结果表明,滑翔伞旅游管理者采用的战略包括三个方面:旅游对象的开发、线上线下的旅游推广和旅游社区的参与,以及旅游业务的开发,包括滑翔伞旅游周边的企业和当地政府(即峇都市)的参与。由此对周边社区产生的影响包括:社区经济增长,使社区获得额外的资金或收入;为主营业务或副业创造新的就业机会;为国家(包括政府和滑翔伞旅游管理者)创造额外的外汇;发展基础设施(如厕所道路等),使其也可用于社区;为滑翔伞旅游业务参与者提供利用。
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引用次数: 0
Strategi Pengembangan Sumber Daya Manusia Dalam Upaya Meningkatkan Kinerja Karyawan pada Hotel Syariah Suria City Bandung 万隆苏里亚城酒店提高员工绩效的人力资源发展战略
Pub Date : 2024-06-01 DOI: 10.47467/reslaj.v6i6.1973
Devi Nawang Wulan, Neng Cahya Komala
In the face of the growth of the sharia hotel, which is the world's first honest tourism destination, the destruction of camouflaging human resources is the company's principal need, especially in hospitality, when businesses realize that the economic assets of the 21st century are no longer about physical buildings, but rather the intellectual property of human resources. The development of human resources program covers several aspects of its expansion, including the goals, participants, the program, types, and methods used. In its operational management system, the sharia hotel is said to differ from the conventional one. As for the sharia hotel, it is a business of accommodation hotels that provide food and drink and lodging by applying sharia principles and not selecting them. The study uses fieldwork using a qualitative descriptive approach. This research data collection method is direct observation, interview, angket and documentation at the suria city bandung sharia hotel. Based on research, the implementation of the human resource development program at Hotel Syariah Suria City was attended by all employees and was carried out both formally and informally. The methods applied in the program are training methods and educational methods which include several types of training. Then in the analysis of assessing the success of the development program, Hotel Syariah Suria City Bandung measures this by monitoring changes in work and personality as well as employee behavior before and after the program. Meanwhile, in an effort to overcome obstacles such as participants and time, Hotel Syariah Suria City Bandung provides training according to the method of acceptance, and the understanding of employees. And in terms of time, Hotel Syariah Suria City Bandung has established an SOP for employee leave policies.
面对作为全球首个诚信旅游目的地的伊斯兰教酒店的发展,破坏伪装人力资源是企业的主要需求,尤其是在酒店业,当企业意识到 21 世纪的经济资产不再是有形的建筑物,而是人力资源的知识产权时,更是如此。人力资源计划的开发涵盖其扩展的几个方面,包括目标、参与者、计划、类型和使用的方法。在运营管理系统方面,伊斯兰教酒店与传统酒店有所不同。就伊斯兰教酒店而言,它是一种住宿酒店业务,通过应用伊斯兰教原则而非选择原则来提供餐饮和住宿。本研究采用定性描述法进行实地调查。这种研究数据收集方法是在苏里亚市万隆伊斯兰教酒店进行直接观察、访谈、angket 和记录。在研究的基础上,所有员工都参与了苏里亚城伊斯兰教酒店人力资源开发计划的实施,并以正式和非正式的方式进行。该计划采用的方法包括培训方法和教育方法,其中包括几种类型的培训。在分析评估发展计划的成功与否时,万隆苏里亚城酒店通过监测计划前后员工在工作、性格以及行为方面的变化来进行衡量。同时,为了克服参与者和时间等方面的障碍,万隆苏里亚城回教协会酒店根据员工的接受程度和理解程度提供培训。而在时间方面,万隆苏里亚城回教酒店制定了员工休假政策的 SOP。
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引用次数: 0
Pengaruh Lingkungan, Motivasi dan Kemandirian Belajar Terhadap Hasil Belajar Siswa SMK Konsentrasi Teknik Instalasi Tenaga Listrik di Kota Serang 环境、学习动机和学习独立性对实浪市电力安装工程专业职业学生学习成果的影响
Pub Date : 2024-06-01 DOI: 10.47467/reslaj.v6i6.2220
Dias Eka Kusuma, Mohammad Fatkhurrokhman, Desmira
This research is a quantitative study which aims to find the influence of the learning environment, learning motivation and learning independence on the learning outcomes of TITL concentration vocational school students in Serang City. The method used is quantitative with an Ex Post Facto approach. The population in this study was 409 students at the TITL concentration vocational school in the city of Serang, and the sample used was 202 students, with data collection techniques using questionnaires and documentation. The results of the research are (1) there is a negative and significant influence of the learning environment (X1) on learning outcomes (Y) of 3.9%, (2) there is a negative and significant influence of learning motivation (X2) on learning outcomes (Y) of 10, 3%, (3) there is a negative and significant influence of learning independence (X3) on learning outcomes (Y) of 3.9%, (4) there is a simultaneous and significant influence of the learning environment (X1) and learning motivation (X2) on learning outcomes (Y) is 27.2%, (5) there is a simultaneous and significant influence of learning motivation (X2) and learning independence (X3) on learning outcomes (Y) of 10.8%, (6) there is a simultaneous and significant influence of the learning environment (X1) and learning independence (X3) on learning outcomes (Y) of 10.6%, (7) there is a simultaneous and significant influence of the learning environment (X1), learning motivation (X2) and learning independence (X3) on learning outcomes ( Y) of 28.8%. So it can be concluded that the learning environment, learning motivation and learning independence have an influence on the learning outcomes of TITL concentration vocational school students in the city of Serang.
本研究是一项定量研究,旨在找出学习环境、学习动机和学习自主性对实浪市 TITL 集中职业学校学生学习成果的影响。采用的方法是事后定量法。本研究的研究对象是斯朗市 TITL 集中职业学校的 409 名学生,使用的样本是 202 名学生,数据收集技术采用问卷调查和文献记录。研究结果为:(1)学习环境(X1)对学习结果(Y)的负面显著影响为 3.9%;(2)学习动机(X2)对学习结果(Y)的负面显著影响为 10.3%;(3)学习独立性(X3)对学习结果(Y)的负面显著影响为 3.9%;(4)学习环境(X1)和学习动机(X2)同时对学习结果(Y)有显著影响,为 27.2%;(5)学习动机(X2)和学习自主性(X3)同时对学习结果(Y)有显著影响,占 10.8%;(6)学习环境(X1)和学习自主性(X3)同时对学习结果(Y)有显著影响,占 10.6%;(7)学习环境(X1)、学习动机(X2)和学习自主性(X3)同时对学习结果(Y)有显著影响,占 28.8%。因此可以得出结论,学习环境、学习动机和学习自主性对雪朗市 TITL 集中职业学校学生的学习成果有影响。
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引用次数: 0
Pemberdayaan Masyarakat dalam Pengembangan Program PUSPAGA di Sidotopo Wetan Kenjeran 在 Sidotopo Wetan Kenjeran 发展 PUSPAGA 计划的过程中增强社区能力
Pub Date : 2024-06-01 DOI: 10.47467/reslaj.v6i6.1650
Zafi Putra Jaelani, Bagus Nuari Harmawan
Community empowerment has a very crucial and important role in building the foundations of sustainability and prosperity in Indonesia. If the community has carried out community empowerment, then they will not only become beneficiaries, but will also become an active part in the development process. Violence against women and children is an unavoidable incident in big cities like Surabaya. However, this does not mean that the Surabaya City Government is not doing anything to overcome this problem. The Family Learning Center (PUSPAGA) is one of the platforms and facilities offered by the Surabaya City government to its citizens. The research conducted by the author used qualitative methods with a descriptive approach. This method is used to describe and explain precisely the problems that occur. The data obtained in writing this article is divided into two, namely primary data and secondary data. The concept of empowerment is closely related to two concepts, namely the concept of power and the concept of disadvantage or inequality. Community empowerment is also the process of providing resources, knowledge and skills to the community so that they are able to determine their own choices and future. The definition of community empowerment by Jim Ife is explained using four perspectives, namely: pluralist, elitist, structuralist and post-structuralist perspectives. through this PUSPAGA program with assistance from the parties concerned to carry out educational outreach in community activities to take part in PUSPAGA activities. This is done to foster a sense of citizen participation, and to increase public awareness regarding violence against women and children through the PUSPAGA program.
社区赋权在为印度尼西亚的可持续发展和繁荣奠定基础方面具有非常关键和重要的作用。如果社区开展了社区赋权活动,那么他们不仅会成为受益者,还会成为发展进程中的积极参与者。在泗水这样的大城市,针对妇女和儿童的暴力行为是不可避免的。但这并不意味着泗水市政府没有采取任何措施来解决这一问题。家庭学习中心(PUSPAGA)是泗水市政府为市民提供的平台和设施之一。作者的研究采用了描述性的定性方法。这种方法用于准确描述和解释出现的问题。撰写本文时获得的数据分为两种,即原始数据和二手数据。增强权能的概念与两个概念密切相关,即权力概念和劣势或不平等概念。社区赋权也是向社区提供资源、知识和技能,使其能够决定自己的选择和未来的过程。吉姆-伊费(Jim Ife)从四个角度解释了社区赋权的定义,即:多元主义、精英主义、结构主义和后结构主义。这样做是为了培养公民的参与意识,并通过 PUSPAGA 计划提高公众对暴力侵害妇女和儿童问题的认识。
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引用次数: 0
The Concept of Nativism in Islamic Education and its Relation to Philosophy 伊斯兰教育中的本位主义概念及其与哲学的关系
Pub Date : 2024-06-01 DOI: 10.47467/reslaj.v6i6.1678
Matnur Ritonga, Herwina Bahar
The research discusses the philosophy of nativism in Islamic education. It explores the interconnectedness of philosophy, educational theory, and educational practice, and delves into the concept of nativism, which suggests that individuals are significantly influenced by innate factors from birth. The research also touches on empiricism and convergence as alternative theories, and it examines the implications of nativism in the context of Islamic education. This research employs a Literature Review method, incorporating the Quranic verses and their exegesis, also hadis thematically to support the discussion. The research references various Quranic verses and their interpretations to support the Islamic perspective on the innate nature of humans and its alignment with religious inclinations. The result emphasizes the concept of fitrah in Islam, which denotes the innate disposition of humans and its role in understanding human potential. It also addresses the potential contradiction between nativism and common sense, highlighting the Islamic recognition of innate talent while emphasizing that such differences can still be developed.
本研究讨论了伊斯兰教育中的本位主义哲学。研究探讨了哲学、教育理论和教育实践之间的相互联系,并深入探讨了本位主义的概念,即个人从出生起就受到先天因素的重大影响。研究还涉及作为替代理论的经验主义和趋同理论,并探讨了本位主义在伊斯兰教育中的影响。本研究采用了文献综述法,纳入了《古兰经》经文及其注释,并按主题进行了讨论。研究参考了《古兰经》中的各种经文及其释义,以支持伊斯兰教关于人类与生俱来的本性及其与宗教倾向相一致的观点。研究结果强调了伊斯兰教中的 "契特拉"(fitrah)概念,即人类与生俱来的秉性及其在理解人类潜能方面的作用。它还解决了天性论与常识之间的潜在矛盾,突出了伊斯兰教对先天天赋的认可,同时强调这种差异仍然可以发展。
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引用次数: 0
Peran Pusat Pembelajaran Keluarga dalam Mencegah Serta Mengatasi Bullying pada Anak di Kelurahan Jagir Surabaya 家庭学习中心在预防和克服 Jagir Surabaya 村儿童欺凌行为中的作用
Pub Date : 2024-06-01 DOI: 10.47467/reslaj.v6i6.1614
Farsya Audria Aisyah, Katerina Bataha
This research examines the role of the Family Learning Center (PUSPAGA) in preventing and overcoming bullying in children in Jagir Village, Surabaya City. The objectives of this research are: (1) To determine the role of PUSPAGA in preventing bullying among children in Jagir Village, Surabaya. (2) To find out the role of PUSPAGA in overcoming bullying among children in Jagir Village, Surabaya. The research method in this study uses a qualitative approach with descriptive research. From this research, the researchers obtained the results that: (1) PUSPAGA efforts to prevent bullying among children in Jagir Village, include: PUSPAGA goes to school and socializes to the community during RW Hall parenting classes. (2) The efforts used by PUSPAGA to overcome bullying among children in Jagir Subdistrict, Surabaya are divided into three stages, namely, receiving reports, collecting information and providing services.
本研究探讨了家庭学习中心(PUSPAGA)在预防和克服泗水市 Jagir 村儿童欺凌行为中的作用。本研究的目标是(1) 确定 PUSPAGA 在防止泗水 Jagir 村儿童遭受欺凌方面的作用。(2) 找出 PUSPAGA 在克服泗水 Jagir 村儿童欺凌行为中的作用。本研究采用描述性研究的定性研究方法。通过这项研究,研究人员得出以下结果(1) PUSPAGA 为防止 Jagir 村儿童遭受欺凌所做的努力包括PUSPAGA 在 RW Hall 举办的家长课堂期间,到学校和社区开展社交活动。(2) PUSPAGA 为克服泗水 Jagir 分区儿童中的欺凌现象所做的努力分为三个阶段,即接受报 告、收集信息和提供服务。
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引用次数: 0
Representasi Nilai-Nilai Budaya dalam Tari Kejei di Kecamatan Binduriang, Kabupaten Rejang Lebong, Provinsi Bengkulu 明古鲁省 Rejang Lebong 县 Binduriang 地区 Kejei 舞蹈中的文化价值体现
Pub Date : 2024-06-01 DOI: 10.47467/reslaj.v6i6.2455
Pratiwi
This research aims to understand the role and meaning of Dance Art in the context of local culture, with a focus on the representation of Kejei dance in the Binduriang District of Bengkulu. Using a Semiotic approach in descriptive qualitative research methodology, the analysis of Kejei dance reveals that each element of the dance, such as movements, costumes, and music, holds profound symbolic meaning, showcasing the social, cultural, and aesthetic values of the Binduriang community. The research findings affirm that Kejei dance is not merely entertainment, but also serves as a means of preserving cultural heritage and traditions, as well as a strong cultural identity for the local community, with significant implications for regional cultural development. The representation of Kejei dance also plays a vital role in preserving the cultural heritage and traditions of the Binduriang community. Through this dance, younger generations can learn and respect the culture and traditions passed down by their ancestors for generations. Overall, the representation of Kejei dance in the Binduriang District of Bengkulu embodies the cultural richness and traditions of the local community, and is highly important for the development of regional culture and heritage.Keywords: Representation of Cultural Values, Kejei Dance
本研究旨在了解舞蹈艺术在当地文化背景下的作用和意义,重点关注明古鲁省Binduriang地区Kejei舞蹈的表现形式。通过使用描述性定性研究方法中的符号学方法,对 Kejei 舞蹈的分析表明,舞蹈的每个元素,如动作、服装和音乐,都具有深刻的象征意义,展示了 Binduriang 社区的社会、文化和美学价值。研究结果证实,Kejei 舞蹈不仅是一种娱乐,也是一种保护文化遗产和传统的手段,同时也是当地社区的一种强烈的文化认同,对地区文化发展具有重要意义。Kejei 舞蹈的代表性在保护 Binduriang 社区的文化遗产和传统方面也发挥着重要作用。通过这种舞蹈,年轻一代可以学习和尊重祖先世代相传的文化和传统。总之,Kejei 舞蹈在明古鲁省 Binduriang 地区的代表性体现了当地社区丰富的文化和传统,对地区文化和遗产的发展具有重要意义:文化价值的体现、Kejei 舞蹈
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引用次数: 0
Uji Beda Keputusan Sinyal Jual Beli Saham Sebelum dan Sesudah Menggunakan Teknik Moving Average Convergence Divergence (MACD) dan Stochastic Oscillator (SO) 使用移动平均收敛背离 (MACD) 和随机振荡器 (SO) 技术前后股票买卖信号决策的差异测试
Pub Date : 2024-06-01 DOI: 10.47467/reslaj.v6i6.2268
Andrian Dwi Nurcahyo, Eni Dwi Susliyanti
This study aims to partially test whether there are differences in the decision of buy signals and sell signals before and after using the technical analysis of Moving Average Convergence Divergence (MACD) and Stochastic Oscillator (SO) on the LQ45 stock index listed on the Indonesia Stock Exchange (IDX) Banking subsector for the 2018-2022 period. This study used the Wilcoxon Signed Rank Test difference test with a total sample of 4 companies. The research method used is quantitative descriptive comparative type with secondary data. Data selection using purposive sampling and processed using IBM SPSS software version 20.0. The results of this study show that there is a difference in the decision of buy signals and sell signals before and after using MACD technical analysis and there is no difference in the decision of buy signals and sell signals before and after using SO technical analysis. So the implication is that MACD is not accurate, while SO is accurate used in buying signals and selling stock signals. The contribution of the results of this study is empirical evidence that investors do not need to always use MACD and need to always use SO in buying signals and selling stock signals.
本研究旨在对2018-2022年期间在印度尼西亚证券交易所(IDX)银行子行业上市的LQ45股票指数使用移动平均收敛背离指标(MACD)和随机摆动指标(SO)技术分析前后买入信号和卖出信号的决策是否存在差异进行部分检验。本研究采用 Wilcoxon Signed Rank Test 差异检验法,样本共 4 家公司。采用的研究方法是定量描述性比较法,使用二手数据。数据选择采用目的性抽样,并使用 IBM SPSS 软件 20.0 版进行处理。研究结果表明,使用 MACD 技术分析前后,买入信号和卖出信号的决策存在差异,而使用 SO 技术分析前后,买入信号和卖出信号的决策没有差异。因此,这意味着 MACD 并不准确,而 SO 用于买入信号和卖出股票信号是准确的。本研究结果的贡献在于,通过实证证明了投资者不需要总是使用 MACD,而需要在买入信号和卖出信号中总是使用 SO。
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引用次数: 0
期刊
Reslaj: Religion Education Social Laa Roiba Journal
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