This paper reviews the influencing factors and pathogenesis of adolescent non-suicidal self-injury (NSSI). NSSI is a major public health problem, and its incidence is increasing year by year, especially among adolescents, with the detection rate of NSSI reaching 28.7%. This paper first introduces the epidemiological characteristics of NSSI and points out that there are significant differences in the incidence of NSSI in different countries and regions. Then, this paper analyzes in detail a variety of influencing factors, mainly including environmental factors (childhood trauma, school bullying, social environment, family dysfunction, etc.), individual factors (mental illness, neurobiological differences, personality traits, inadequate Emotion regulation, etc.) and the interaction between individuals and the environment. This paper also discusses the process of NSSI behavior occurrence, maintenance and termination, and introduces several theoretical models such as empirical avoidance model, four-function model and emotional cascade model. Although some progress has been made in existing studies, the occurrence and development mechanism of NSSI behavior is still unclear in existing studies, and longitudinal studies on long-term changes of NSSI behavior are lacking, and research samples are mostly concentrated in specific groups. Future studies should strengthen the longitudinal tracking of NSSI behavior, expand the diversity of research samples, and deeply explore the mechanism and complexity of NSSI, in order to better understand and intervene this important public health problem.
{"title":"A Review of the Influencing Factors and Development Mechanisms of Non-Suicidal Self-Injury in Adolescents","authors":"Chunyan Lai","doi":"10.62051/ijsspa.v3n3.24","DOIUrl":"https://doi.org/10.62051/ijsspa.v3n3.24","url":null,"abstract":"This paper reviews the influencing factors and pathogenesis of adolescent non-suicidal self-injury (NSSI). NSSI is a major public health problem, and its incidence is increasing year by year, especially among adolescents, with the detection rate of NSSI reaching 28.7%. This paper first introduces the epidemiological characteristics of NSSI and points out that there are significant differences in the incidence of NSSI in different countries and regions. Then, this paper analyzes in detail a variety of influencing factors, mainly including environmental factors (childhood trauma, school bullying, social environment, family dysfunction, etc.), individual factors (mental illness, neurobiological differences, personality traits, inadequate Emotion regulation, etc.) and the interaction between individuals and the environment. This paper also discusses the process of NSSI behavior occurrence, maintenance and termination, and introduces several theoretical models such as empirical avoidance model, four-function model and emotional cascade model. Although some progress has been made in existing studies, the occurrence and development mechanism of NSSI behavior is still unclear in existing studies, and longitudinal studies on long-term changes of NSSI behavior are lacking, and research samples are mostly concentrated in specific groups. Future studies should strengthen the longitudinal tracking of NSSI behavior, expand the diversity of research samples, and deeply explore the mechanism and complexity of NSSI, in order to better understand and intervene this important public health problem.","PeriodicalId":517634,"journal":{"name":"International Journal of Social Sciences and Public Administration","volume":"16 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141818472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Broken windows theory, as one of the most famous and influential theories, was developed by JQ Wilson and George Kelling in 1982. Their thesis was that, if human 'broken windows' are not fixed, disorder will turn into serious crime because 'serious street crime flourishes in areas in which disorderly behavior goes unchecked' (Wilson and Kelling 1982:34). It was soon applied in many aspects of the society and most of them achieved good results.Among these applications of broken window theory, it has to mentioned the ‘New York Miracle’, which greatly dropped down the crime rate in New York in 1990s. But,broken windows theory is not simply applied in the case of New York. Instead, a variant of broken windows theory called theory ‘zero tolerance’ played a major role in controlling crime rate. Although ‘zero tolerance’ is similar with broken window theory, the prior focus on more on the law enforcement. The wide application of zero tolerance also triggers many researchers’ negative responses, who doubt the success of the realness of ‘New York Miracle’ and the validity of zero tolerance policing. Therefore, in this paper, we are going to analyze both the advantage and disadvantage of the zero-tolerance policing, and further discuss the effectiveness of the cooperation between the police and community and the situational crime prevention.
{"title":"Broken Windows Policing and Constructions of Public Order and Safety: Based on the New York Miracle","authors":"Jingjing Wang","doi":"10.62051/ijsspa.v3n3.20","DOIUrl":"https://doi.org/10.62051/ijsspa.v3n3.20","url":null,"abstract":"Broken windows theory, as one of the most famous and influential theories, was developed by JQ Wilson and George Kelling in 1982. Their thesis was that, if human 'broken windows' are not fixed, disorder will turn into serious crime because 'serious street crime flourishes in areas in which disorderly behavior goes unchecked' (Wilson and Kelling 1982:34). It was soon applied in many aspects of the society and most of them achieved good results.Among these applications of broken window theory, it has to mentioned the ‘New York Miracle’, which greatly dropped down the crime rate in New York in 1990s. But,broken windows theory is not simply applied in the case of New York. Instead, a variant of broken windows theory called theory ‘zero tolerance’ played a major role in controlling crime rate. Although ‘zero tolerance’ is similar with broken window theory, the prior focus on more on the law enforcement. The wide application of zero tolerance also triggers many researchers’ negative responses, who doubt the success of the realness of ‘New York Miracle’ and the validity of zero tolerance policing. Therefore, in this paper, we are going to analyze both the advantage and disadvantage of the zero-tolerance policing, and further discuss the effectiveness of the cooperation between the police and community and the situational crime prevention.","PeriodicalId":517634,"journal":{"name":"International Journal of Social Sciences and Public Administration","volume":"99 30","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141818582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the context of Chinese higher education, there is still blank in the English Medium Instruction (EMI) system, particularly in terms of subject teachers' attitudes and behaviors toward teaching grammar in professional courses and their perspectives on the professional advancement of this competency. Based on the existing research, the current study mainly examined how subject teachers perceived their roles and responsibilities in language teaching especially grammar, what strategies they will take to solve students’ grammatical problems, and their feelings and preferences with teacher professional development related to this aspect. Data were obtained from three semi-structured online interviews with three teachers from Beijing Normal University-Hong Kong Baptist University United International College. The findings indicates that EMI lecturers declined to take on the role of language instructors. However, in pursuit of enhancing students' overall understanding of the subject, they did incorporate certain grammar adjustment techniques in their classes and while reviewing students' written work, which is the initial evidence of manifestation of the grammatical Language Related Episodes (LREs). Additionally, the participants recognized the utilization of AI tools to assist students in improving their grammar skills. Furthermore, regarding the professional growth of EMI teachers, they emphasized the importance for tertiary education to stay abreast with current trends that training programs should assist EMI teachers with AI usage for grammar correction, as well as guiding students on the appropriate application of AI in their language learning process.
在中国高等教育背景下，英语语言教学（English Medium Instruction，EMI）体系中的语法教学仍是空白，尤其是学科教师对专业课程语法教学的态度和行为，以及他们对这一能力的专业提升的看法。在现有研究的基础上，本研究主要考察学科教师如何看待自己在语言教学尤其是语法教学中的角色和责任，他们会采取哪些策略来解决学生的语法问题，以及他们对与此相关的教师专业发展的感受和偏好。数据来自三次半结构化在线访谈，访谈对象为北京师范大学-香港浸会大学联合国际学院的三位教师。研究结果表明，EMI 讲师拒绝承担语言导师的角色。然而，为了提高学生对该学科的整体理解，他们确实在课堂上和批阅学生书面作业时采用了一些语法调整技巧，这也是语法相关事件（LREs）表现的最初证据。此外，学员们还认可利用人工智能工具来帮助学生提高语法技能。此外，关于英语母语教师的专业成长，他们强调高等教育必须跟上当前的趋势，培训课程应帮助英语母语教师使用人工智能纠正语法，并指导学生在语言学习过程中适当应用人工智能。
{"title":"EMI Teachers' Attitudes and Approaches towards Grammar Error and Professional Development Perspectives in Chinese Higher Education","authors":"Qianqing Luo","doi":"10.62051/ijsspa.v3n3.02","DOIUrl":"https://doi.org/10.62051/ijsspa.v3n3.02","url":null,"abstract":"In the context of Chinese higher education, there is still blank in the English Medium Instruction (EMI) system, particularly in terms of subject teachers' attitudes and behaviors toward teaching grammar in professional courses and their perspectives on the professional advancement of this competency. Based on the existing research, the current study mainly examined how subject teachers perceived their roles and responsibilities in language teaching especially grammar, what strategies they will take to solve students’ grammatical problems, and their feelings and preferences with teacher professional development related to this aspect. Data were obtained from three semi-structured online interviews with three teachers from Beijing Normal University-Hong Kong Baptist University United International College. The findings indicates that EMI lecturers declined to take on the role of language instructors. However, in pursuit of enhancing students' overall understanding of the subject, they did incorporate certain grammar adjustment techniques in their classes and while reviewing students' written work, which is the initial evidence of manifestation of the grammatical Language Related Episodes (LREs). Additionally, the participants recognized the utilization of AI tools to assist students in improving their grammar skills. Furthermore, regarding the professional growth of EMI teachers, they emphasized the importance for tertiary education to stay abreast with current trends that training programs should assist EMI teachers with AI usage for grammar correction, as well as guiding students on the appropriate application of AI in their language learning process.","PeriodicalId":517634,"journal":{"name":"International Journal of Social Sciences and Public Administration","volume":"40 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141818338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The culinary culture of the Tang Dynasty was extremely prosperous, with a wide variety of food and a meticulous production process. Moreover, due to the development of the Silk Road and cultural exchange between the central plains and Turpan, the diet communication between the central plains and western regions are especially frequent. The phenomenon of dietary Hu Feng in the Tang Dynasty is one of the main examples of Cultural exchange between China and the West and the absorption of foreign culture by Han ethnic group. According to the researches on the diet communication between central plains and western regions, it can be a different perspective to learn about the history and culture of Tang Dynasty. This paper mainly expounds the communication between the Central Plains and Turpan in the Tang Dynasty in terms of diet, which is analyzed and studied from three aspects: the overview of differences, the influence of blending and the possibility and inevitability of cultural exchange. This paper probes into the types and structural differences of staple food and non-staple food between the Central Plains and Turpan. And the spread of Hu food, such as Hu cakes and grapes, in the Central Plains, and the spread of the Central Plains special diet in Turpan. This paper analyzes the blending of food culture from the description of food culture by literati in Tang Dynasty. Finally, it analyzes the possibility and inevitability of food exchange between the Central Plains and Turpan in terms of geographical environment, historical reasons and phenomena.
{"title":"Diet and Culture Exchange between Central Plains and Turpan during Tang Dynasty","authors":"Songlin Chen","doi":"10.62051/ijsspa.v3n3.09","DOIUrl":"https://doi.org/10.62051/ijsspa.v3n3.09","url":null,"abstract":"The culinary culture of the Tang Dynasty was extremely prosperous, with a wide variety of food and a meticulous production process. Moreover, due to the development of the Silk Road and cultural exchange between the central plains and Turpan, the diet communication between the central plains and western regions are especially frequent. The phenomenon of dietary Hu Feng in the Tang Dynasty is one of the main examples of Cultural exchange between China and the West and the absorption of foreign culture by Han ethnic group. According to the researches on the diet communication between central plains and western regions, it can be a different perspective to learn about the history and culture of Tang Dynasty. This paper mainly expounds the communication between the Central Plains and Turpan in the Tang Dynasty in terms of diet, which is analyzed and studied from three aspects: the overview of differences, the influence of blending and the possibility and inevitability of cultural exchange. This paper probes into the types and structural differences of staple food and non-staple food between the Central Plains and Turpan. And the spread of Hu food, such as Hu cakes and grapes, in the Central Plains, and the spread of the Central Plains special diet in Turpan. This paper analyzes the blending of food culture from the description of food culture by literati in Tang Dynasty. Finally, it analyzes the possibility and inevitability of food exchange between the Central Plains and Turpan in terms of geographical environment, historical reasons and phenomena.","PeriodicalId":517634,"journal":{"name":"International Journal of Social Sciences and Public Administration","volume":"28 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141818239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper examines the "Five Chiefs System" as a grassroots governance model in Chongqing, China, exploring innovative mechanisms in urban grassroots governance from a networked governance perspective. Through a literature review, this study summarizes existing research on innovation in urban grassroots governance, highlighting approaches in technological governance, process re-engineering, and structural research. Building on theories of governance and networked governance, and using the "Five Chiefs System" in Chongqing as a case study, the paper reveals discrepancies between the system and its operational goals as well as the principles of co-governance in practice. Consequently, an analysis of the adaptability of the "Five Chiefs System" and networked governance leads to the exploration of innovative structures and mechanisms for the networked governance of the "Five Chiefs System." This involves developing a decentralized network structure with diverse entities and establishing mechanisms for integration, trust, coordination, and maintenance within networked governance.
{"title":"Exploring Innovative Structures and Mechanisms in Urban Grassroots Governance: A Network Governance Perspective","authors":"Can Yang","doi":"10.62051/ijsspa.v3n3.22","DOIUrl":"https://doi.org/10.62051/ijsspa.v3n3.22","url":null,"abstract":"This paper examines the \"Five Chiefs System\" as a grassroots governance model in Chongqing, China, exploring innovative mechanisms in urban grassroots governance from a networked governance perspective. Through a literature review, this study summarizes existing research on innovation in urban grassroots governance, highlighting approaches in technological governance, process re-engineering, and structural research. Building on theories of governance and networked governance, and using the \"Five Chiefs System\" in Chongqing as a case study, the paper reveals discrepancies between the system and its operational goals as well as the principles of co-governance in practice. Consequently, an analysis of the adaptability of the \"Five Chiefs System\" and networked governance leads to the exploration of innovative structures and mechanisms for the networked governance of the \"Five Chiefs System.\" This involves developing a decentralized network structure with diverse entities and establishing mechanisms for integration, trust, coordination, and maintenance within networked governance.","PeriodicalId":517634,"journal":{"name":"International Journal of Social Sciences and Public Administration","volume":"98 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141818587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article thoroughly examines the innovative logic of the Communist Party's view on scientific and technological talents in the new era, providing a comprehensive analysis of core aspects such as talent cultivation, attraction, selection, management, and motivation. Under the new era's backdrop, the Party's understanding of scientific and technological talent work has become increasingly profound, proposing a series of innovative principles and strategies. These principles not only reflect a comprehensive and systematic consideration of scientific and technological talent work, but also provide solid theoretical foundations and practical guidance for technological innovation and talent development.Specifically, in the cultivation of scientific and technological talents, emphasis is placed on practice and innovation as the core, focusing on comprehensive quality cultivation, aiming to create a high-quality talent team that can adapt to the technological development needs of the new era. In attracting scientific and technological talents, an open and inclusive approach is adopted, actively introducing outstanding talents from both domestic and foreign sources, building a diversified talent attraction mechanism. When selecting scientific and technological talents, evaluation criteria are based on ability and contribution, ensuring fairness and scientific rigor in the selection process. In terms of management and motivation, emphasis is placed on personalized management and effective incentives to stimulate the innovative vitality of scientific and technological talents.By implementing these principles, it will effectively promote the gathering and growth of scientific and technological talents, providing strong talent support for China's scientific and technological cause and economic and social development, further driving technological innovation and social progress in the new era.
{"title":"The Innovative Logic of the Communist Party's View on Scientific and Technological Talents in the New Era","authors":"Xiaoli Duan, Wenxiao Hu","doi":"10.62051/ijsspa.v3n3.25","DOIUrl":"https://doi.org/10.62051/ijsspa.v3n3.25","url":null,"abstract":"This article thoroughly examines the innovative logic of the Communist Party's view on scientific and technological talents in the new era, providing a comprehensive analysis of core aspects such as talent cultivation, attraction, selection, management, and motivation. Under the new era's backdrop, the Party's understanding of scientific and technological talent work has become increasingly profound, proposing a series of innovative principles and strategies. These principles not only reflect a comprehensive and systematic consideration of scientific and technological talent work, but also provide solid theoretical foundations and practical guidance for technological innovation and talent development.Specifically, in the cultivation of scientific and technological talents, emphasis is placed on practice and innovation as the core, focusing on comprehensive quality cultivation, aiming to create a high-quality talent team that can adapt to the technological development needs of the new era. In attracting scientific and technological talents, an open and inclusive approach is adopted, actively introducing outstanding talents from both domestic and foreign sources, building a diversified talent attraction mechanism. When selecting scientific and technological talents, evaluation criteria are based on ability and contribution, ensuring fairness and scientific rigor in the selection process. In terms of management and motivation, emphasis is placed on personalized management and effective incentives to stimulate the innovative vitality of scientific and technological talents.By implementing these principles, it will effectively promote the gathering and growth of scientific and technological talents, providing strong talent support for China's scientific and technological cause and economic and social development, further driving technological innovation and social progress in the new era.","PeriodicalId":517634,"journal":{"name":"International Journal of Social Sciences and Public Administration","volume":"91 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141818627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to explore the relationship between Nanchang Institute of Technology students' self-directed learning ability and virtual reality technology participation. Research results show that students' self-directed learning abilities (including self-management, motivation, and self-monitoring) are significantly related to behavioral, cognitive, and emotional engagement with virtual reality technology. The age factor has a significant impact on students' self-directed learning ability evaluation, while the gender and grade factors have no significant impact. The self-directed learning approach in virtual reality technology enhances student engagement and provides a more autonomous and immersive learning experience. The study recommends that educators and designers incorporate elements that promote self-management, motivation, and self-monitoring into VR learning environments to improve overall student engagement and learning outcomes.
{"title":"SELF-DIRECTED Learning Aptitude and Engagement of Students on Virtual REALITY TECHNOLOGY in A UNIVERSITY IN Jiangxi Province, China","authors":"Fengyu Teng","doi":"10.62051/ijsspa.v3n3.42","DOIUrl":"https://doi.org/10.62051/ijsspa.v3n3.42","url":null,"abstract":"This study aims to explore the relationship between Nanchang Institute of Technology students' self-directed learning ability and virtual reality technology participation. Research results show that students' self-directed learning abilities (including self-management, motivation, and self-monitoring) are significantly related to behavioral, cognitive, and emotional engagement with virtual reality technology. The age factor has a significant impact on students' self-directed learning ability evaluation, while the gender and grade factors have no significant impact. The self-directed learning approach in virtual reality technology enhances student engagement and provides a more autonomous and immersive learning experience. The study recommends that educators and designers incorporate elements that promote self-management, motivation, and self-monitoring into VR learning environments to improve overall student engagement and learning outcomes.","PeriodicalId":517634,"journal":{"name":"International Journal of Social Sciences and Public Administration","volume":"96 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141818752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study focuses on the effects of singing on college students' psychological, physiological and social interaction abilities. First of all, we learnt about the current situation and theoretical basis of singing influence research at home and abroad through literature review, and came to the results that singing has a positive influence on college students' emotional regulation, self-confidence enhancement, and teamwork and interpersonal communication abilities. In addition, singing has a positive effect on the cardiovascular system and respiratory system.
{"title":"Study of the Impact of Singing on University Students","authors":"Heting Ma","doi":"10.62051/ijsspa.v3n3.49","DOIUrl":"https://doi.org/10.62051/ijsspa.v3n3.49","url":null,"abstract":"This study focuses on the effects of singing on college students' psychological, physiological and social interaction abilities. First of all, we learnt about the current situation and theoretical basis of singing influence research at home and abroad through literature review, and came to the results that singing has a positive influence on college students' emotional regulation, self-confidence enhancement, and teamwork and interpersonal communication abilities. In addition, singing has a positive effect on the cardiovascular system and respiratory system.","PeriodicalId":517634,"journal":{"name":"International Journal of Social Sciences and Public Administration","volume":"47 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141818092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study focuses on exploring how innovation in brand image influences consumers' purchasing intentions, and further analyzes the mediating variables-brand archetype and brand sentiment. Employing structural equation modeling, the path from brand image innovation to consumer purchasing intentions is scrutinized, while investigating how brand archetype cognition and brand sentiment experience mediate within. Data were collected through a questionnaire survey of consumers of clothing brands, empirically verifying the model's effectiveness. The results indicate that brand image innovation significantly enhances consumers' purchasing intentions through the roles of brand archetype and brand sentiment. This research not only enriches the theoretical framework of brand management but also furnishes businesses with practical strategies to augment consumer purchasing intentions through innovative brand image in fiercely competitive markets.
{"title":"The Relationship between Brand Image and Consumer Purchase Intention: An Investigation of Mediating Effects","authors":"Yuejiao Huang","doi":"10.62051/ijsspa.v3n3.11","DOIUrl":"https://doi.org/10.62051/ijsspa.v3n3.11","url":null,"abstract":"This study focuses on exploring how innovation in brand image influences consumers' purchasing intentions, and further analyzes the mediating variables-brand archetype and brand sentiment. Employing structural equation modeling, the path from brand image innovation to consumer purchasing intentions is scrutinized, while investigating how brand archetype cognition and brand sentiment experience mediate within. Data were collected through a questionnaire survey of consumers of clothing brands, empirically verifying the model's effectiveness. The results indicate that brand image innovation significantly enhances consumers' purchasing intentions through the roles of brand archetype and brand sentiment. This research not only enriches the theoretical framework of brand management but also furnishes businesses with practical strategies to augment consumer purchasing intentions through innovative brand image in fiercely competitive markets.","PeriodicalId":517634,"journal":{"name":"International Journal of Social Sciences and Public Administration","volume":"46 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141818108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper deeply discusses the value and influence of Chinese traditional culture in the contemporary cultural and creative arts industry. First of all, it introduces the basic concept, development course and the role of Chinese traditional culture and cultural and creative arts industry in today's social and economic development. Secondly, it analyzes the application practice of traditional Chinese cultural elements in the cultural and creative arts industry, including product design, creative planning and value dissemination. Then, it deeply analyzes the positive impact of calligraphy, painting, ceramics and other representative fields on the contemporary market after combining modern design concepts. At the same time, the possible problems and challenges in the process of integration are discussed. Finally, this paper summarizes the role of the government in promoting cultural exchanges between China and foreign countries, and looks forward to the future development.
{"title":"Research on Value and Influence of Chinese Traditional Culture in Contemporary Cultural and Creative Arts Industry","authors":"Tingkun Chen","doi":"10.62051/ijsspa.v3n3.46","DOIUrl":"https://doi.org/10.62051/ijsspa.v3n3.46","url":null,"abstract":"This paper deeply discusses the value and influence of Chinese traditional culture in the contemporary cultural and creative arts industry. First of all, it introduces the basic concept, development course and the role of Chinese traditional culture and cultural and creative arts industry in today's social and economic development. Secondly, it analyzes the application practice of traditional Chinese cultural elements in the cultural and creative arts industry, including product design, creative planning and value dissemination. Then, it deeply analyzes the positive impact of calligraphy, painting, ceramics and other representative fields on the contemporary market after combining modern design concepts. At the same time, the possible problems and challenges in the process of integration are discussed. Finally, this paper summarizes the role of the government in promoting cultural exchanges between China and foreign countries, and looks forward to the future development.","PeriodicalId":517634,"journal":{"name":"International Journal of Social Sciences and Public Administration","volume":"85 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141818651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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