Pub Date : 2022-10-07DOI: 10.1080/19388160.2022.2131672
Xingyang Lv, Jingjing Luo, Zeyuan Luo, Xingping Cao, Yue Liu
ABSTRACT Taking a popular folk song in China, Chengdu, as an example, this paper uses sensory marketing theory to analyze the impact of destination songs on listeners’ perception of destination image and discusses how auditory stimulation promotes destination brand building and attracts potential tourists. Results showed that the experience of the destination song significantly affects the listeners’ perception of destination image, which leads to a greater willingness to visit by enhancing the place attachment between the listeners and the destination. The experience of the destination song can also enhance the listeners’ willingness to visit by directly establishing place attachment to the destination through the non-mental processing path. Compared with the path of image building, the non-mental processing path exerts a stronger influence on the willingness to visit. The results of this study extend the findings in the destination sensory marketing and tourist behavior literature. Additionally, we provide actionable guidelines for destination marketing organizations on how to attract tourists with destination songs.
{"title":"Attracted by a Song: Image-building and tourist-attracting effects of destination songs","authors":"Xingyang Lv, Jingjing Luo, Zeyuan Luo, Xingping Cao, Yue Liu","doi":"10.1080/19388160.2022.2131672","DOIUrl":"https://doi.org/10.1080/19388160.2022.2131672","url":null,"abstract":"ABSTRACT Taking a popular folk song in China, Chengdu, as an example, this paper uses sensory marketing theory to analyze the impact of destination songs on listeners’ perception of destination image and discusses how auditory stimulation promotes destination brand building and attracts potential tourists. Results showed that the experience of the destination song significantly affects the listeners’ perception of destination image, which leads to a greater willingness to visit by enhancing the place attachment between the listeners and the destination. The experience of the destination song can also enhance the listeners’ willingness to visit by directly establishing place attachment to the destination through the non-mental processing path. Compared with the path of image building, the non-mental processing path exerts a stronger influence on the willingness to visit. The results of this study extend the findings in the destination sensory marketing and tourist behavior literature. Additionally, we provide actionable guidelines for destination marketing organizations on how to attract tourists with destination songs.","PeriodicalId":51764,"journal":{"name":"Journal of China Tourism Research","volume":"1 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82820834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-28DOI: 10.1080/19388160.2022.2128131
Zu-chun Liao, V. Tung
{"title":"A supply-side angle to understand heritage tourism sites: A value-based assessment approach","authors":"Zu-chun Liao, V. Tung","doi":"10.1080/19388160.2022.2128131","DOIUrl":"https://doi.org/10.1080/19388160.2022.2128131","url":null,"abstract":"","PeriodicalId":51764,"journal":{"name":"Journal of China Tourism Research","volume":"13 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75265562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-16DOI: 10.1080/19388160.2022.2125469
Veronica Ho Ting Chan, V. Tung
ABSTRACT Research on pet tourism in the Chinese context deserves more attention as pet ownership continues to rise in urban areas. Although previous studies have explored the motivations and constraints of traveling with pets, research related to tourists’ experiences remain limited. To address this gap, this study investigates tourists’ experiences with pets across all three phases of travel (i.e., pre-travel, on-site, and post-travel). Specifically, this study adopted a criterion sampling technique to recruit pet owners for in-depth interviews to understand the factors that affected their staycation experiences in an urban setting. The findings showed that the lack of information related to pet tourism emerged as an important issue in the pre-travel phase, while transportation and policy inconsistencies were key issues during the on-site travel phase. In the post-travel phase, pet tourists purchased souvenirs related to their pets, and these souvenirs serve as evidence of their travels and a memento of their experience as tourists. Overall, this study contributes by enriching the literature on the travel experiences of staycation pet tourists, and by providing practical recommendations on how practitioners could promote pet tourism in urban settings.
{"title":"Traveling with Pets: Investigating the Urban, Staycation Tourism Experience","authors":"Veronica Ho Ting Chan, V. Tung","doi":"10.1080/19388160.2022.2125469","DOIUrl":"https://doi.org/10.1080/19388160.2022.2125469","url":null,"abstract":"ABSTRACT Research on pet tourism in the Chinese context deserves more attention as pet ownership continues to rise in urban areas. Although previous studies have explored the motivations and constraints of traveling with pets, research related to tourists’ experiences remain limited. To address this gap, this study investigates tourists’ experiences with pets across all three phases of travel (i.e., pre-travel, on-site, and post-travel). Specifically, this study adopted a criterion sampling technique to recruit pet owners for in-depth interviews to understand the factors that affected their staycation experiences in an urban setting. The findings showed that the lack of information related to pet tourism emerged as an important issue in the pre-travel phase, while transportation and policy inconsistencies were key issues during the on-site travel phase. In the post-travel phase, pet tourists purchased souvenirs related to their pets, and these souvenirs serve as evidence of their travels and a memento of their experience as tourists. Overall, this study contributes by enriching the literature on the travel experiences of staycation pet tourists, and by providing practical recommendations on how practitioners could promote pet tourism in urban settings.","PeriodicalId":51764,"journal":{"name":"Journal of China Tourism Research","volume":"118 1","pages":""},"PeriodicalIF":1.9,"publicationDate":"2022-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87996397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-13DOI: 10.1080/19388160.2022.2118200
Gang Xie, Fuxin Jiang, Shuihan Liu
ABSTRACT This study examines the price competition, experiential quality and online marketing decisions of a tourism supply chain, consisting of a tourism operator and two online retailers. The equilibrium solutions and the conditions for unique optimal solutions are derived in three supply chain strategies. This study also investigates performance improvement measures, including the operator’s involvement in online marketing and online reviews for quality improvement. An experimental analysis is conducted to compare supply chain performance and provide tourism managerial insights. The investigation provides a reference for tourism policies that could assist in improving experiential quality and operation performance.
{"title":"Price Competition, Experiential Quality and Online Marketing Decisions of a Tourism Supply Chain","authors":"Gang Xie, Fuxin Jiang, Shuihan Liu","doi":"10.1080/19388160.2022.2118200","DOIUrl":"https://doi.org/10.1080/19388160.2022.2118200","url":null,"abstract":"ABSTRACT This study examines the price competition, experiential quality and online marketing decisions of a tourism supply chain, consisting of a tourism operator and two online retailers. The equilibrium solutions and the conditions for unique optimal solutions are derived in three supply chain strategies. This study also investigates performance improvement measures, including the operator’s involvement in online marketing and online reviews for quality improvement. An experimental analysis is conducted to compare supply chain performance and provide tourism managerial insights. The investigation provides a reference for tourism policies that could assist in improving experiential quality and operation performance.","PeriodicalId":51764,"journal":{"name":"Journal of China Tourism Research","volume":"1 1","pages":"700 - 723"},"PeriodicalIF":1.9,"publicationDate":"2022-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88147093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-11DOI: 10.1080/19388160.2022.2122647
A. Brochado, Margarida Duarte, Mengyuan Zhao
ABSTRACT This study examined passengers’ perceptions of the main Chinese airlines’ service quality based on user-generated content (i.e., quantitative ratings and narratives shared online), as well as investigating whether market segmentation can be based on traveler type. Text reviews and the associated ratings of service attributes, overall satisfaction, and intention to recommend were gathered from the Skytrax website for four top Chinese airlines. The research relied on mixed methods, namely, econometric modeling (i.e., multiple and logistic regression) and mixed context analysis. The most influential variable in terms of explaining overall satisfaction and intent to recommend is value for money. Different traveler types are homogeneous in their ratings of the most important attributes, but market segmentation can be based on other variables. The content analysis revealed seven main themes: recommendation, core service, seat comfort, food and beverages, ground service, value for money, and in-flight entertainment. The results contribute to the literature by clarifying service quality attributes’ impacts on intention to recommend and overall satisfaction among different traveler types. Analysis of specific user-generated content segments also provided a deeper understanding of the key concepts passengers use to describe their experiences and of differences according to airline reviewers’ origin (i.e., Western and Eastern).
{"title":"Passengers’ Perceptions of Chinese Airlines’ Service Quality: A Mixed Methods Analysis of User-generated Content","authors":"A. Brochado, Margarida Duarte, Mengyuan Zhao","doi":"10.1080/19388160.2022.2122647","DOIUrl":"https://doi.org/10.1080/19388160.2022.2122647","url":null,"abstract":"ABSTRACT This study examined passengers’ perceptions of the main Chinese airlines’ service quality based on user-generated content (i.e., quantitative ratings and narratives shared online), as well as investigating whether market segmentation can be based on traveler type. Text reviews and the associated ratings of service attributes, overall satisfaction, and intention to recommend were gathered from the Skytrax website for four top Chinese airlines. The research relied on mixed methods, namely, econometric modeling (i.e., multiple and logistic regression) and mixed context analysis. The most influential variable in terms of explaining overall satisfaction and intent to recommend is value for money. Different traveler types are homogeneous in their ratings of the most important attributes, but market segmentation can be based on other variables. The content analysis revealed seven main themes: recommendation, core service, seat comfort, food and beverages, ground service, value for money, and in-flight entertainment. The results contribute to the literature by clarifying service quality attributes’ impacts on intention to recommend and overall satisfaction among different traveler types. Analysis of specific user-generated content segments also provided a deeper understanding of the key concepts passengers use to describe their experiences and of differences according to airline reviewers’ origin (i.e., Western and Eastern).","PeriodicalId":51764,"journal":{"name":"Journal of China Tourism Research","volume":"38 1","pages":"677 - 699"},"PeriodicalIF":1.9,"publicationDate":"2022-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87187262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-01DOI: 10.1080/19388160.2022.2112353
Ali Bavik, P. Wan, F. Okumus
ABSTRACT Understanding tourist expectations is vital for hospitality and tourism businesses to prepare for a psychological contract breach. Prior research has widely evidenced the roles of psychological contract breach predominantly between the company (i.e., organization) and employee (i.e., service provider). Nevertheless, the psychological contract between the service provider and the customer/consumer (service receiver) (e.g., tourist) has been neglected. Therefore, the current study presents how the psychological contract breach of perceived service quality of tourists influences their satisfaction and positive word of mouth. The current study further tests the boundary conditions (i.e., moderation), roles of travel purpose and the number of hotels’ stars. The study used a survey method for tourists visiting Macao. The results (n = 253) indicate that psychological contract breach mediated the relationship between perceived service quality, visitor satisfaction and positive word of mouth. Further, drawing upon the social information-seeking behavior as a baseline, the study results show that leisure tourists tend to be more sensitive to their psychological contract breach perception than non-leisure tourists.
{"title":"Not Just Good, but Fair Service: The Mediating Role of Psychological Contract Breach between Service Quality and Behavioral Outcomes","authors":"Ali Bavik, P. Wan, F. Okumus","doi":"10.1080/19388160.2022.2112353","DOIUrl":"https://doi.org/10.1080/19388160.2022.2112353","url":null,"abstract":"ABSTRACT Understanding tourist expectations is vital for hospitality and tourism businesses to prepare for a psychological contract breach. Prior research has widely evidenced the roles of psychological contract breach predominantly between the company (i.e., organization) and employee (i.e., service provider). Nevertheless, the psychological contract between the service provider and the customer/consumer (service receiver) (e.g., tourist) has been neglected. Therefore, the current study presents how the psychological contract breach of perceived service quality of tourists influences their satisfaction and positive word of mouth. The current study further tests the boundary conditions (i.e., moderation), roles of travel purpose and the number of hotels’ stars. The study used a survey method for tourists visiting Macao. The results (n = 253) indicate that psychological contract breach mediated the relationship between perceived service quality, visitor satisfaction and positive word of mouth. Further, drawing upon the social information-seeking behavior as a baseline, the study results show that leisure tourists tend to be more sensitive to their psychological contract breach perception than non-leisure tourists.","PeriodicalId":51764,"journal":{"name":"Journal of China Tourism Research","volume":"11 2 1","pages":"654 - 676"},"PeriodicalIF":1.9,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78295974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-29DOI: 10.1080/19388160.2022.2114969
Yongguang Zou
ABSTRACT To improve inbound tourism in China, differences in international tourists’ perceived safety must be analyzed. Thus, this study attempts to investigate and categorize international tourists’ perceived safety and then evaluate the resulting differences. Findings reveal distinctions in demographic attributes based on safety incidents, attitudes of local service staff and residents toward tourists, safety information, and media coverage of safety incidents. Safety satisfaction, specific safety concerns, and broad safety concerns were classified on the basis of Plog’s psychological theory and tourists’ perceived safety. Significant differences in tourist nationalities were also identified and assessed using Hofstede’s index of uncertainty avoidance.
{"title":"Cultural Differences in International Tourists’ Perceived Safety in China","authors":"Yongguang Zou","doi":"10.1080/19388160.2022.2114969","DOIUrl":"https://doi.org/10.1080/19388160.2022.2114969","url":null,"abstract":"ABSTRACT To improve inbound tourism in China, differences in international tourists’ perceived safety must be analyzed. Thus, this study attempts to investigate and categorize international tourists’ perceived safety and then evaluate the resulting differences. Findings reveal distinctions in demographic attributes based on safety incidents, attitudes of local service staff and residents toward tourists, safety information, and media coverage of safety incidents. Safety satisfaction, specific safety concerns, and broad safety concerns were classified on the basis of Plog’s psychological theory and tourists’ perceived safety. Significant differences in tourist nationalities were also identified and assessed using Hofstede’s index of uncertainty avoidance.","PeriodicalId":51764,"journal":{"name":"Journal of China Tourism Research","volume":"133 1","pages":"628 - 653"},"PeriodicalIF":1.9,"publicationDate":"2022-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84758272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-10DOI: 10.1080/19388160.2022.2109789
H. Liao, C. Su, Yi-Fang Lan
ABSTRACT Individuals’ motivation explains their efforts to meet their preference in consumption situations within family. This study aims to examine the relative importance of intrinsic and external elements of adolescents’ tourist motivation in explaining their influence over parents’ decisions regarding family vacation. We also look at the moderating role of disagreement resolution approach used in their family life. Data from 571 responses by adolescents in Taiwan revealed that seeking force (SF) is positively related to their perceived influence across the stages of family travel decisions. In contrast, adolescents’ escape force (EF) is unrelated to these outcomes. Furthermore, adolescents’ problem-solving orientation (PSO) to conflict resolution appears to strengthen the relatedness of SF to adolescents’ perceived influence at the initiation stage (II), the search and evaluation stage (SEI) and the final decision stage (FDI). The non-problem-solving orientation (NPSO) to conflict resolution appears to weaken the relationship between EF and SEI. We also found an inverse-V-shaped pattern of influence as speculated. This contrasts with the conventional view of this as a declining or V-shaped pattern in family purchase decisions.
{"title":"Adolescents’ Motivation and Conflict Resolution Orientation in Influencing Parents’ Decisions Regarding Family Vacations: A Taiwan Perspective","authors":"H. Liao, C. Su, Yi-Fang Lan","doi":"10.1080/19388160.2022.2109789","DOIUrl":"https://doi.org/10.1080/19388160.2022.2109789","url":null,"abstract":"ABSTRACT Individuals’ motivation explains their efforts to meet their preference in consumption situations within family. This study aims to examine the relative importance of intrinsic and external elements of adolescents’ tourist motivation in explaining their influence over parents’ decisions regarding family vacation. We also look at the moderating role of disagreement resolution approach used in their family life. Data from 571 responses by adolescents in Taiwan revealed that seeking force (SF) is positively related to their perceived influence across the stages of family travel decisions. In contrast, adolescents’ escape force (EF) is unrelated to these outcomes. Furthermore, adolescents’ problem-solving orientation (PSO) to conflict resolution appears to strengthen the relatedness of SF to adolescents’ perceived influence at the initiation stage (II), the search and evaluation stage (SEI) and the final decision stage (FDI). The non-problem-solving orientation (NPSO) to conflict resolution appears to weaken the relationship between EF and SEI. We also found an inverse-V-shaped pattern of influence as speculated. This contrasts with the conventional view of this as a declining or V-shaped pattern in family purchase decisions.","PeriodicalId":51764,"journal":{"name":"Journal of China Tourism Research","volume":"108 1","pages":"609 - 627"},"PeriodicalIF":1.9,"publicationDate":"2022-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73527883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-07DOI: 10.1080/19388160.2022.2107134
Xing Su, B. Spierings, P. Hooimeijer
ABSTRACT This paper examines the interrelationships of social distance, tourist-resident interaction and mutual understanding between mainland Chinese tourists and residents in an urban destination of Hong Kong. Social distance affects tourist-resident interaction that predicts their mutual understanding for both tourists and residents are tested. A total of 416 tourist questionnaires and 315 resident questionnaires were obtained. The results show that quality of interaction is a major factor in predicting mutual understanding but negatively affected by social distance for both tourists and residents. From tourist perspective, only quality of interaction predicts the understanding but negatively affected by their social distances. From resident perspective, both quality of interaction and focused interaction positively affect the understanding but defined by their social distances. Co-presence does not affect residents’ understanding but is positively related to their social distance. Overall, tourist-resident interaction may contribute to mutual understanding, but only when the social distance is small to start with. The research findings have significant implications for sustainable development of tourism destinations.
{"title":"Tourist-resident interaction affects mutual understanding but defined by social distance","authors":"Xing Su, B. Spierings, P. Hooimeijer","doi":"10.1080/19388160.2022.2107134","DOIUrl":"https://doi.org/10.1080/19388160.2022.2107134","url":null,"abstract":"ABSTRACT This paper examines the interrelationships of social distance, tourist-resident interaction and mutual understanding between mainland Chinese tourists and residents in an urban destination of Hong Kong. Social distance affects tourist-resident interaction that predicts their mutual understanding for both tourists and residents are tested. A total of 416 tourist questionnaires and 315 resident questionnaires were obtained. The results show that quality of interaction is a major factor in predicting mutual understanding but negatively affected by social distance for both tourists and residents. From tourist perspective, only quality of interaction predicts the understanding but negatively affected by their social distances. From resident perspective, both quality of interaction and focused interaction positively affect the understanding but defined by their social distances. Co-presence does not affect residents’ understanding but is positively related to their social distance. Overall, tourist-resident interaction may contribute to mutual understanding, but only when the social distance is small to start with. The research findings have significant implications for sustainable development of tourism destinations.","PeriodicalId":51764,"journal":{"name":"Journal of China Tourism Research","volume":"15 1","pages":"589 - 608"},"PeriodicalIF":1.9,"publicationDate":"2022-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78041809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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