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Investigating the Motivations and Preferences of Chinese Cruise Travelers Amid COVID-19 新冠肺炎疫情期间中国邮轮游客出行动机和偏好调查
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-07-22 DOI: 10.1080/19388160.2022.2103606
A. Chu, V. Tung
ABSTRACT The literature on cruise tourism is primarily Western-focused, which could differ compared to those in Asia Pacific. To address this gap, this study combines motivation and cruise preferences for a better understanding of repeated Chinese cruisers amid COVID-19 via the use of conjoint and cluster analysis. The findings revealed that shore activity is more important than cabin price and duration. Sight-seeing is the most strongly preferred shore excursion, followed by visiting natural scenery. This study contributes by providing insight into the current views of the Chinese travel market, and provides suggestions to cruise companies on target segments, product design, and marketing strategies in preparation for travel recovery.
关于邮轮旅游的文献主要集中在西方,与亚太地区的文献相比可能有所不同。为了解决这一差距,本研究通过使用联合和聚类分析,将动机和邮轮偏好结合起来,以便更好地了解COVID-19期间重复的中国邮轮。调查结果显示,岸上活动比舱位价格和持续时间更重要。观光是最受欢迎的岸上游览,其次是自然风光。本研究通过洞察中国旅游市场的现状,并为邮轮公司在目标细分市场、产品设计和营销策略方面提供建议,为旅游业的复苏做好准备。
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引用次数: 0
Destination Information Search in Social Media and Travel Intention of Generation Z University Students Social Media目的地信息搜索与Z世代大学生旅游意愿
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-07-21 DOI: 10.1080/19388160.2022.2101574
Tzu-Yin Wang, Jinah Park
ABSTRACT In an age of ubiquitous internet, social media has become a key source of travel information searches and channels of digital marketing. People everywhere are continually exposed to travel information content through social media, whether intended or not. By employing the concept of accidental discovery of information, this study identified the ability of accidental discovery versus purposeful search to affect tourists’ intentions to travel and recommend. Since the younger generations both in China and globally play the role of creating and interpreting trends, this study aimed to investigate the impact of social media usage behaviors in Chinese university students on domestic travel intention. The impact of information structure in social media, including content types and content creators, was further investigated. We found that accidental discovery had a greater impact on behavioral intention than purposeful search, and photo and video content provided a greater impact than text content. Significant influences from DMOs and user comments were also identified. The findings contribute to the knowledge on information searching behavior and digital marketing strategies in destination information dissemination.
在互联网无处不在的时代,社交媒体已经成为旅游信息搜索的重要来源和数字营销的重要渠道。无论有意无意,世界各地的人们都通过社交媒体不断接触到旅游信息内容。本研究采用信息意外发现的概念,确定了意外发现与有目的搜索对游客旅游意向和推荐的影响。由于中国和全球的年轻一代都扮演着创造和诠释趋势的角色,本研究旨在调查中国大学生社交媒体使用行为对国内旅游意愿的影响。进一步研究了信息结构对社交媒体的影响,包括内容类型和内容创作者。我们发现,意外发现对行为意向的影响大于有目的的搜索,照片和视频内容对行为意向的影响大于文本内容。还确定了dmo和用户评论的重大影响。研究结果有助于了解目的地信息传播中的信息搜索行为和数字营销策略。
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引用次数: 3
Service Providing Hosts’ Perceptions and Responses to an Evolving Chinese Tourist Market: Evidence from Sri Lanka 服务提供方对不断发展的中国旅游市场的认知和回应:来自斯里兰卡的证据
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-07-20 DOI: 10.1080/19388160.2022.2099498
H. Gunawardana, J. Fountain, D. Fisher, Koji Kobayashi
ABSTRACT The past two decades has seen a flourishing of research on the characteristics and behaviors of Chinese tourists. Much early research viewed this phenomenon through an essentialist cultural lens; presuming a relatively static and homogeneous market. Recent scholarship has criticized this approach, as risking creating or reinforcing stereotypes of tourists, and overlooking other valid explanations for behavior. Thus, there is a call to focus on cultural complexity, recognizing that culture evolves and responds to changing contexts and situations. Drawing insights from the Sri Lanka host service providers in the retail shopping setting, this study explores the perspectives and responses of host service providers to the characteristics and behavior of the Chinese tourist market with whom they interact. Applying a dynamic and context-specific perspective of culture, the study reveals an evolving and negotiated context in which retail service providers respond to the Chinese market, and adapt their strategies, as the latter also alter their behavior in a dynamic context of host-tourist interactions.
近二十年来,对中国游客特征和行为的研究蓬勃发展。许多早期的研究都是从本质主义文化的角度来看待这一现象的;假设一个相对静态和同质化的市场。最近的学者批评了这种方法,认为它有可能创造或强化对游客的刻板印象,并忽视了对行为的其他有效解释。因此,有必要关注文化的复杂性,认识到文化的演变和对不断变化的背景和情况的反应。本研究从斯里兰卡的接待服务提供商在零售购物环境中的见解出发,探讨了接待服务提供商对与其互动的中国旅游市场特征和行为的看法和反应。运用动态和特定情境的文化视角,该研究揭示了一个不断发展和协商的背景,在这个背景下,零售服务提供商对中国市场做出反应,并调整他们的战略,因为后者也在主客互动的动态背景下改变了他们的行为。
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引用次数: 2
‘Love’ or ‘Hate’? TAM-guided Frameworks of Lecturers’ and Students’ Assessment of Online Teaching/Learning “爱”还是“恨”?基于tam的教师和学生在线教学评估框架
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-07-18 DOI: 10.1080/19388160.2022.2096165
Fan Wan, Cathy H.C. Hsu
ABSTRACT The Covid-19 pandemic brought radical pedagogical shifts to global higher education. Online teaching/learning has become the mainstream under the context of the pandemic. Although vaccines have been increasingly provided and face-to-face teaching has resumed in some institutions, people are advised to adapt themselves to the changes under the new normal. Lecturers and students still need to be prepared for online teaching/learning in case of another round of outbreak. This study was conducted to generate and compare lecturers’ and students’ assessment of online teaching/learning in hospitality and tourism undergraduate programmes in Mainland China. With the theoretical guidance of the technology acceptance model (TAM), from semi-structured interviews with seventeen lecturers and ten students, a ‘Love’ framework and a ‘Hate’ framework were proposed explaining why lecturers and students love or hate online teaching/learning. Consistency and variances were identified comparing lecturers’ and students’ concerns. Both frameworks extend TAM in the online education setting and can be used as theoretical guidance for future online teaching/learning studies. Findings provide stakeholders clear directions and practical solutions to better prepare for the new normal.
2019冠状病毒病大流行给全球高等教育带来了根本性的教学转变。在疫情背景下,网络教学已成为主流。尽管疫苗的提供越来越多,一些机构也恢复了面对面的教学,但建议人们适应新常态下的变化。教师和学生仍需做好在线教学的准备,以防再次爆发疫情。本研究旨在生成和比较讲师和学生对中国大陆酒店和旅游本科课程在线教学的评估。在技术接受模型(TAM)的理论指导下,通过对17位教师和10位学生的半结构化访谈,提出了一个“爱”框架和一个“恨”框架来解释教师和学生为什么喜欢或讨厌在线教学。比较讲师和学生的关注点,发现了一致性和差异性。这两个框架都将TAM扩展到在线教育环境中,并可作为未来在线教学研究的理论指导。调查结果为利益相关者提供了明确的方向和切实可行的解决方案,以更好地为新常态做好准备。
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引用次数: 1
The Influence of Cognitive Food Image on Tourists’ Desire and Intention to Consume Destination Food: A Macau Study 认知食品形象对游客旅游目的地食品消费欲望和意向的影响:一项澳门研究
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-07-03 DOI: 10.1080/19388160.2022.2095318
Jianlun Zhang, J. Choe, C. Lim
ABSTRACT Despite its importance, moderated mediation analysis of destination food image is understudied in food tourism literature. By applying the stimulus-organism-response framework, the objectives of this study are firstly, to investigate the cognitive food image-intention relationship. Secondly, it will examine how tourists’ desire to try local food is affected by cognitive image of destination food. Thirdly, desire-intention relationship will be investigated. Fourthly, the mediating effect of tourists’ desire to try local food on the cognitive image-intention relationship will be examined. Fifthly, the moderating effect of tourists’ perceived difficulty of finding local food on the desire-intention relationship will be discussed. Lastly, gender as a moderator on the cognitive image-desire relationship will be examined. This research is based on an online survey of 449 Chinese tourists who have visited Macau. Our findings show that tourists’ desire to try destination food mediates the relationship between food image and tourists’ intention to eat destination cuisine. The mediation effect is more salient for low level of tourists’ perceived difficulty of finding destination cuisine. However, gender as a moderator of the image-desire is not significant. The study provides insight to destination management organizations and foodservice businesses on the use of local cuisine in destination promotion.
尽管目的地食物形象的中介分析很重要,但在美食旅游文献中,对目的地食物形象的中介分析研究不足。本研究运用刺激-机体-反应框架,首先探讨认知食物意象-意向的关系。其次,研究游客尝试当地食物的欲望如何受到目的地食物认知形象的影响。第三,对欲望-意图关系进行研究。第四,考察游客尝试当地食物的意愿对认知意象-意向关系的中介作用。第五,探讨游客寻找当地食物的感知难度对愿望-意向关系的调节作用。最后,性别对认知意象-欲望关系的调节作用将被检验。这项研究是基于对449名去过澳门的中国游客的在线调查。研究发现,游客对目的地美食的尝试欲望在美食形象与游客对目的地美食的消费意愿之间起中介作用。对于游客寻找目的地美食的感知难度水平较低,中介效应更为显著。然而,性别对形象欲望的调节作用并不显著。该研究为目的地管理机构和餐饮服务企业提供了在目的地推广中使用当地美食的见解。
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引用次数: 1
Outbound Tourism Demand Modeling – Region Destination Approach: The Case of Vietnam’s Data 出境游需求模型——区域目的地方法:以越南数据为例
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-06-21 DOI: 10.1080/19388160.2022.2091699
Q. H. Nguyen
ABSTRACT Although there have been several studies on international tourism demand, research on outbound tourism has not received as much attention, especially approaching destinations as a region (group of countries). This paper aims to establish outbound tourism demand modeling and determine the role of factors influencing this model. Using Vietnam’s data from 1995 to 2019, the study focuses on eleven main destination countries divided into three regions, namely Southeast Asia, Northeast Asia, and intercontinental. The autoregressive distributed lag model (ADLM) for panel data and robustness tests was deployed and shows that population size and income per capita of the source country are important factors that determine the size of the outbound tourism market. Moreover, traveling abroad remains a luxury service for Vietnamese people, especially to countries in Northeast Asia. Prices also affect outbound tourism demand, but most demand is inelastic by own and cross prices. In addition, the study also pinpoints the competing destinations and complementary destinations for overseas travel trips by Vietnamese people.
虽然已经有一些关于国际旅游需求的研究,但对出境游的研究并没有受到那么多的关注,特别是接近目的地作为一个地区(国家集团)。本文旨在建立出境游需求模型,并确定影响该模型的因素的作用。该研究使用了越南1995年至2019年的数据,重点研究了11个主要目的地国家,分为三个地区,即东南亚、东北亚和洲际。运用自回归分布滞后模型(ADLM)对面板数据和稳健性检验进行分析,结果表明客源国人口规模和人均收入是决定出境旅游市场规模的重要因素。此外,出国旅游对越南人来说仍然是一项奢侈的服务,尤其是去东北亚国家。价格也会影响出境游需求,但大多数需求对自身和交叉价格具有非弹性。此外,该研究还明确了越南人出国旅游的竞争目的地和互补目的地。
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引用次数: 1
Do You Trust Digital Health Pass? Understanding Tourists’ Responses toward Using Health QR Codes in Pandemic Travel 您信任数字健康通行证吗?了解疫情旅游中游客使用健康二维码的反应
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-06-15 DOI: 10.1080/19388160.2022.2087817
Danni Zheng, Shasha Liu, Wei Lu
ABSTRACT Health information technology has been widely implemented to ensure travel safety in the current normalization stage of COVID-19. However, levels of public trust and acceptance toward health QR codes are low in many countries, impeding tourism recovery after the outbreak. Thus, this study aims to explore the psychological mechanisms underpinning tourist trust, confidence, and behaviors toward traveling with health QR codes. Using a quota sampling, 1089 respondents were collected across mainland China. Results identify that tourists’ trust in health QR codes is affected by knowledge, perceived efficacy, privacy risk, and security. People’s trust in digital health applications can boost travel confidence and increase acceptance of tracing technology and travel intention after the pandemic. Practical implications for developing policies and strategies to encourage travel are provided.
在当前疫情常态化阶段,卫生信息技术已被广泛应用,以确保出行安全。然而,在许多国家,公众对卫生二维码的信任度和接受度都很低,这阻碍了疫情后旅游业的复苏。因此,本研究旨在探讨游客携带健康二维码旅游的信任、信心和行为的心理机制。采用配额抽样,在中国大陆收集了1089名受访者。结果发现,游客对健康二维码的信任受到知识、感知功效、隐私风险和安全性的影响。疫情后,人们对数字医疗应用的信任可以提振出行信心,提高对追踪技术的接受度和出行意愿。提出了制定鼓励旅行的政策和战略的实际意义。
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引用次数: 3
Just-in-Time CSR for Urgent Needs during the COVID-19 Outbreak: The Case of Casinos 在COVID-19爆发期间满足紧急需求的及时企业社会责任:以赌场为例
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-06-12 DOI: 10.1080/19388160.2022.2085221
Z. Lin, I. Wong, Shuyin Lin
ABSTRACT The casino industry may have been stigmatized by its notorious image due to the negative consequences that gambling brings. Yet, they are at the forefront in combating the pandemic, taking a proactive stand to expedite corporate social responsibility (CSR) through a constellation of means in a timely manner. Moreover, the majority of research focuses on the long-term strategic CSR, leaving ad-hoc CSR initiatives that are responsive without previous planning underexplored. Proactive and prompt CSR efforts exerted by casino conglomerates hence offer researchers a case in better understanding this rarely researched area pertaining to just-in-time CSR amid a mega turbulence. Based on data collected from casino websites, social media, and other public media, we have organized their initiatives into themes germane to safeguarding their personnel and guests, giving encouragement to the society, contributing to financial charities as well as daily necessities and protective supplies, promoting safety and better quality of life during the pandemic, and more. These endeavors do make a real difference in saving lives as well as uniting the community to build up resilience to mitigate the aftermath of the crisis. These expedited CSR efforts render a new phenomenon that we refer as just-in-time CSR.
由于赌博带来的负面影响,赌场行业可能因其臭名昭著的形象而受到指责。然而,它们却站在抗击疫情的最前线,通过多种手段及时采取积极立场,加快履行企业社会责任。此外,大多数研究都集中在长期战略企业社会责任上,而没有事先规划的临时企业社会责任计划没有得到充分的探索。因此,赌场集团积极而迅速的企业社会责任努力为研究人员提供了一个案例,可以更好地理解这一在巨大动荡中很少被研究的领域,即即时企业社会责任。根据从赌场网站、社交媒体和其他公共媒体收集的数据,我们将他们的行动组织成与保护员工和客人,鼓励社会,为金融慈善机构以及日常用品和防护用品做出贡献,在疫情期间促进安全和提高生活质量等相关主题。这些努力确实在拯救生命和团结社区建立复原力以减轻危机后果方面发挥了真正的作用。这些加速的企业社会责任努力产生了一种新的现象,我们称之为准时制企业社会责任。
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引用次数: 0
Comparative Analysis of International and Chinese Tourism Endowment Research in the Past 30 Years: Based on CiteSpace Knowledge Map 基于CiteSpace知识图谱的近30年国际与中国旅游禀赋研究比较分析
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-06-10 DOI: 10.1080/19388160.2022.2085834
Xiaoxia Pang, S. Ramachandran, May Ling Siow, Thanam Subramaniam
ABSTRACT At present, tourism endowment is one of the predominant issues in academic circles. Through bibliometric analysis, the present paper utilized CiteSpace software, and employed the core database of ‘Web of Science’ and CNKI. Subsequently, a comparative analysis was conducted on literature related to tourism endowment from 1990 to 2020, revealing the topic’s development over the past 30 years. The results showed: (1) During the research period, the quantity of literature on tourism endowment exhibited a steady rise, which could be roughly divided into three stages. (2) There was a substantial quantity of publications both internationally and in China, but they were mainly independent studies with little collaboration. (3) With regard to the development trends, international tourism endowment research has been relatively mature. On the other hand, China is in a stage of social aging, more in-depth research must be conducted in regard to theory, content, and methods relating to tourism endowment issues.
旅游禀赋是目前学术界研究的热点问题之一。本文通过文献计量学分析,利用CiteSpace软件,采用Web of Science核心数据库和中国知网(CNKI)。随后,对1990年至2020年的旅游禀赋相关文献进行了对比分析,揭示了该主题近30年来的发展。研究结果表明:(1)研究期间,旅游禀赋文献数量呈稳步上升趋势,大致可分为三个阶段。(2)国内外均有大量文献发表,但以独立研究为主,合作较少。(3)就发展趋势而言,国际旅游禀赋研究已经比较成熟。另一方面,中国正处于社会老龄化阶段,旅游养老问题的理论、内容、方法等方面都需要进行更深入的研究。
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引用次数: 1
Tourism Higher Education Collaboration in China 中国旅游高等教育合作
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-06-06 DOI: 10.1080/19388160.2022.2085833
Jingjing Yang, Honggang Xu
ABSTRACT This study explores tourism higher education collaboration in China within the broader Chinese context of Government-Industry-Education- Research collaboration. Tourism higher education institutions frequently collaborate with government, industry, educational and research institutions; however, little academic research systematically and comprehensively explores such issues. This study provides a holistic approach to examine models of collaboration and analyze the nature of collaboration by bringing different collaborators together, namely: governments, industry, other educational and research institutions. It puts the discussion in a historical and broader context, and adopts a comparative approach. Western strategy and management theories as well as Chinese culture and philosophies are integrated in the discussion. The study views collaboration as a process and discusses the important factors for collaboration in the process. Theoretical and management implications are discussed. This research provides strategic and managerial implications to Chinese universities on their collaboration activities with governments, industry, other educational and research institutions.
摘要本研究在政府-产学研合作的大背景下探讨中国旅游高等教育合作。旅游高等教育机构经常与政府、行业、教育和研究机构合作;然而,很少有学术研究系统、全面地探讨这一问题。这项研究提供了一种整体的方法来检验合作模式,并通过将不同的合作者(即政府、行业、其他教育和研究机构)聚集在一起来分析合作的本质。它将讨论置于历史和更广泛的背景下,并采用比较的方法。西方的战略和管理理论以及中国的文化和哲学在讨论中被整合。本研究将协作视为一个过程,并讨论了过程中协作的重要因素。讨论了理论和管理意义。本研究对中国大学与政府、行业、其他教育和研究机构的合作活动具有战略和管理意义。
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引用次数: 0
期刊
Journal of China Tourism Research
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