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A Gendered Discourse of Third-generation Chinese Migrants on Diaspora Tourism: Implications to Industry Players in Malaysia 第三代中国移民在散居旅游中的性别话语:对马来西亚行业参与者的启示
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-05-03 DOI: 10.1080/19388160.2022.2069900
Kim-Lim Tan, P. Sim, H. Ting, Wen-Yee Sim, Thomas Donohue
ABSTRACT Diaspora tourism refers to the travel of people in diaspora to their ancestral homelands in search of their roots or to feel connected to their heritage. Whereas most tourists become attached to a destination after repeat visits, diaspora tourism is unique because tourists with immigrant origins often feel connected to the people, culture, and heritage of the destination before actually visiting the place. This study examines inter-gender differences concerning the formation of the intention of third-generation Chinese migrants in Malaysia to participate in diaspora tourism. Leveraging the theory of planned behavior, data were collected from 260 third-generation Chinese migrants. Using the partial least squares structural equation modeling technique, our results emphasize the critical roles of attitude and perceived behavioral control in developing intention. It also shows that females have higher expectations than males when becoming diaspora tourists. These findings provide an essential theoretical platform for new interventions to promote the active participation of diaspora tourism.
散居旅游是指散居海外的人们为了寻根或感受与他们的遗产的联系而前往他们的祖籍国的旅行。虽然大多数游客在重复访问后会对目的地产生依恋,但散居旅游是独特的,因为具有移民血统的游客在实际访问目的地之前通常会感到与目的地的人民,文化和遗产联系在一起。本研究探讨了马来西亚第三代华人移民参与散居旅游意向形成的性别差异。利用计划行为理论,收集了260名中国第三代移民的数据。利用偏最小二乘结构方程建模技术,我们的研究结果强调了态度和感知行为控制在意向发展中的关键作用。该研究还表明,女性在成为海外游客时,比男性有更高的期望。这些发现为新的干预措施提供了重要的理论平台,以促进散居旅游的积极参与。
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引用次数: 3
The Effect of Social and Personal Norm on Intention to Patronize Green Hotels: Extension of Theory of Planned Behavior 社会规范和个人规范对绿色酒店消费意愿的影响:计划行为理论的延伸
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-05-02 DOI: 10.1080/19388160.2022.2070567
Lei Wang, Qi Zhang, Yan Ding, P. P. Wong
ABSTRACT Despite most previous studies investigated the relationship between consumers’ attitude and behavior gap by adopting the theory of planned behavior (TPB). However, patronizing green hotels is still considered to be one of the most persistent challenges in behavioral transformation agenda. This paper aims to contribute to the TPB by investigating the role of personal norm (PN) in explaining consumers’ intention to patronize green hotels. This study also argues that consumers’ social norms (SN) can influence their attitudes, perceived behavioral control (PBC) and PN toward intention, and attitude can influence their PBC. A total of 399 valid questionnaires were collected to empirically test the generated hypotheses using SPSS and AMOS. The findings indicated that SN positively influenced PN, attitude, PBC and intention, respectively. PN, attitude, and PBC were shown to positively influence intention. Furthermore, PN shown a mediating effect on the relationship between SN and intention, attitude displayed a mediating effect on the relationship between SN and intention, and PBC mediated the relationship between attitude and intention. This study expanded the TPB which incorporated PN as an antecedent to provide a better understanding on consumers’ intention to patronize green hotels. The theoretical contributions, practical implications and limitation are discussed accordingly. 社会规范和个人规范对消费者光顾绿色酒店意愿的影响:计划行为理论的延伸
尽管以往的研究大多采用计划行为理论(TPB)来研究消费者态度与行为差距之间的关系。然而,光顾绿色酒店仍然被认为是行为转变议程中最持久的挑战之一。本文旨在通过研究个人规范(PN)在解释消费者光顾绿色酒店意愿中的作用,为绿色酒店的发展做出贡献。本研究还发现,消费者的社会规范会影响他们对意向的态度、感知行为控制(PBC)和PN,态度会影响他们对意向的行为控制。共收集有效问卷399份,运用SPSS和AMOS对生成的假设进行实证检验。结果表明,SN对PN、态度、PBC和意向分别有正向影响。PN、态度和PBC正向影响意向。此外,PN对SN与意向的关系有中介作用,态度对SN与意向的关系有中介作用,PBC对态度与意向的关系有中介作用。本研究扩展了TPB,将PN作为前项,以便更好地了解消费者光顾绿色酒店的意愿。在此基础上,讨论了本文的理论贡献、实践意义和局限性。社会规范和个人规范对消费者光顾绿色酒店意愿的影响:计划行为理论的延伸
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引用次数: 5
Are Prior Smart Hotel Visiting Experience and Personal Innovativeness Critical to Future Visit Intention? 之前的智能酒店访问体验和个人创新对未来的访问意愿至关重要吗?
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-04-17 DOI: 10.1080/19388160.2022.2064381
Huijun Yang, Hanqun Song, C. Cheung, Jieqi Guan
ABSTRACT This study explores the relationship between consumer perception of smart hotel technology amenities (TA) and consumer visit intention to smart hotels. The mediating role in this relationship is examined by technology acceptance model (TAM). The study also examines whether prior smart hotel visiting experience and personal innovativeness can moderate this relationship. An online survey was carried out with 617 Chinese consumers. Empirical results of structural equation modeling and PROCESS show that prior visiting experience has a moderating effect but PI is not shown to have any moderating effect. This study offers further implications to capitalize on consumer loyalty.
摘要本研究探讨了消费者对智能酒店技术设施(TA)的感知与消费者对智能酒店的访问意愿之间的关系。通过技术接受模型(TAM)检验了这种关系的中介作用。研究还考察了之前的智能酒店访问体验和个人创新是否可以调节这种关系。该公司对617名中国消费者进行了在线调查。结构方程模型和PROCESS的实证结果表明,先前参观经历具有调节作用,而PI不具有调节作用。这项研究为利用消费者忠诚度提供了进一步的启示。
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引用次数: 6
Determinants of Destination Choices of Traveling for Old-age Resources: Evidence from Urban Older Adults 老年资源旅游目的地选择的决定因素:来自城市老年人的证据
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-04-17 DOI: 10.1080/19388160.2022.2064382
Yu Pan, Bingna Lin, Xiaoxiao Fu, Arthur Huang
ABSTRACT Traveling for old-age resources (TOR) is an effective means of satisfying urban older adults’ needs for healthcare and improving their quality of life. Understanding TOR destination preferences helps manage and alleviate old-age resource shortages in cities. This study examined Chinese urban older adults’ preferences for TOR destinations, exploring the effects of motivations, constraints, satisfaction, quality of life, frequency, and length. The Chinese city tier system was considered in classifying the destinations. Multinomial logistic regression modeling was employed for data analysis on 367 urban older adults from China. The results suggested that TOR destination choices regarding general/specific destination types are subject to the identified factors. This study helps policymakers and practitioners understand how these factors affect seniors’ TOR decisions when developing, managing, and marketing these destinations. More theoretical and practical implications are discussed within the realms of senior living and senior tourism.
养老资源旅游(TOR)是满足城市老年人医疗保健需求、提高生活质量的有效手段。了解TOR目的地偏好有助于管理和缓解城市老年资源短缺。本研究考察了中国城市老年人对TOR目的地的偏好,探讨了动机、限制、满意度、生活质量、频率和长度的影响。在对目的地进行分类时,考虑了中国城市等级制度。采用多项logistic回归模型对367名中国城市老年人的数据进行分析。结果表明,一般/特定目的地类型的TOR目的地选择受确定因素的影响。这项研究有助于决策者和从业者了解这些因素如何影响老年人在开发、管理和营销这些目的地时的选择。在老年生活和老年旅游领域讨论了更多的理论和实践意义。
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引用次数: 0
Exploring the Relationship between Travel Motivations and Information Sharing Behaviors on Social Media: Gendered Differences of Chinese Gen Y in a Context of Confucianism 旅游动机与社交媒体信息分享行为的关系探析——儒家背景下中国Y世代的性别差异
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-03-29 DOI: 10.1080/19388160.2022.2057377
Feifei Long, Norzalita Abd Aziz, A. H. Ngah
ABSTRACT This research aims to explore the relationship between travel motivations and information sharing behaviors on social media in a context of Confucianism, and examine whether there are significant differences across gender. Partial least squares – structural equation modeling (PLS-SEM) was used for data analysis. By conducting a multigroup analysis (MGA), it is found that there are significant differences between three travel motivations (i.e. exciting experiences, escape and relationship/socializing) and travel information sharing between Chinese Gen Y males and females. More significantly, gender-based differences reveal a combination of traditionality and modernity of social norms guiding Chinese Gen Y’s travel motivations and online information sharing behaviors. This paper makes theoretical contributions to tourism literature with regard to Chinese tourists and China’s outbound tourism market by comparing Gen Y males and females in a Confucianism context. Furthermore, marketing implications and future research directions are provided.
摘要本研究旨在探讨儒学背景下旅游动机与社交媒体信息分享行为之间的关系,并考察二者之间是否存在显著的性别差异。采用偏最小二乘-结构方程模型(PLS-SEM)进行数据分析。通过多群体分析(MGA)发现,中国Y世代男性和女性在刺激体验、逃避和关系/社交三个旅游动机和旅游信息共享方面存在显著差异。更重要的是,基于性别的差异揭示了引导中国Y一代旅游动机和在线信息共享行为的社会规范的传统性和现代性的结合。本文通过比较儒家背景下的Y世代男性和女性,对中国游客和中国出境游市场的旅游文献做出了理论贡献。最后,提出市场营销启示及未来研究方向。
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引用次数: 1
The Influence of Word-of-web on Customers’ Purchasing Process: The Case of Xiaohongshu 网络话语对顾客购买过程的影响:以小红书为例
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-03-26 DOI: 10.1080/19388160.2022.2057378
Yijia Sun, Tuan Phong Ly
ABSTRACT Word-of-web (WOW) today has become crucial to exchange marketing information between customers via online platforms. However, there is a lack of research on the marketing potency of WOW on customer purchasing process. This study employed expectancy-confirmation theory (ECT) and trust factors to understand consumers’ purchasing process using WOW on Xiaohongshu, a Chinese social media and e-commerce platform. Due to its popularity and representativeness among digital marketing platforms, it was chosen as a case study. The process is studied in three periods: pre-purchase, transaction, and post-purchase. In pre-purchase period, users are suspicious of WOW, though it can trigger high expectations with appealing display. During transaction period, people generally have a positive expectation confirmation of using Xiaohongshu to purchase F&B services and it was further discovered that moment-of-truth can contribute to overall satisfaction. Nonetheless, at post-purchase period, the intention of re-visiting restaurants is low while the continuity with Xiaohongshu is affirmative. The strong perceived usefulness leads to users’ loyalty to the app even with a negative catering experience. This paper contributes to revising and extending the application of the ECT model in explaining customers’ purchasing process based on WOW. It also helps marketers make adaptive management decisions regarding online marketing with WOW.
今天,网络文字(WOW)已经成为客户之间通过在线平台交换营销信息的关键。然而,关于WOW对顾客购买过程的营销效力的研究还很缺乏。本研究采用期望-确认理论(ECT)和信任因素来了解消费者在中国社交媒体和电子商务平台小红书上使用WOW的购买过程。由于其在数字营销平台中的知名度和代表性,因此被选为案例研究。该过程分为购前、交易和购后三个阶段进行研究。在预购阶段,用户对WOW持怀疑态度,尽管它可以通过吸引人的展示引发很高的期望。在交易过程中,人们普遍对使用小红书购买餐饮服务有积极的期望确认,并进一步发现真心话时刻对整体满意度有贡献。然而,在购后阶段,再次光顾餐厅的意愿较低,与小红书的连续性是肯定的。强烈的感知有用性导致用户即使在负面的餐饮体验中也会忠于这款应用。本文对ECT模型在解释基于WOW的顾客购买过程中的应用进行了修正和扩展。它还可以帮助营销人员做出与WOW在线营销相关的适应性管理决策。
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引用次数: 6
Big Data in China Tourism Research: A Systematic Review of Publications from English Journals 中国旅游研究中的大数据:英文期刊论文的系统综述
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-03-15 DOI: 10.1080/19388160.2022.2049943
Hengyun Li, Qian Wang, Lingyan Zhang, Danting Cai
ABSTRACT Expansive data, collected and stored at unprecedentedly granular levels, are transforming the tourism landscape. Big data has received considerable attention in tourism-related research; a growing number of scholars are exploring the latest applications to exploit this resource’s underlying potential. Regular systematic reviews of the field’s progress and academic trends are needed, yet few efforts have addressed the Chinese context. Accordingly, this paper assesses 66 tourism articles featuring big data analytics in past decades and summarizes the literature by data types and research topics. Current trends and future directions are discussed based on the findings.
以前所未有的粒度收集和存储的海量数据正在改变旅游景观。大数据在旅游相关研究中受到了相当大的关注;越来越多的学者正在探索开发这种资源潜在潜力的最新应用。需要对该领域的进展和学术趋势进行定期系统的审查,但很少有针对中国背景的努力。据此,本文对近几十年来66篇以大数据分析为特色的旅游文章进行了评估,并按数据类型和研究主题对文献进行了总结。根据研究结果,讨论了当前的趋势和未来的方向。
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引用次数: 1
Organic destination imagery and social media: Mapping tourism dynamics across China’s Greater Bay Area cities 有机目的地图像和社交媒体:绘制中国大湾区城市的旅游动态
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-03-10 DOI: 10.1080/19388160.2022.2047857
W. Lei, Zhaoyu Chen, Xiaolin Zhou, B. King
ABSTRACT Drawing upon Gunn’s formative concept of organic destination image this study proposes an application and extension in a contemporary regional context. Noting that the formation of destination image now emanates from tourists as well as from tourism businesses, the researchers use a prominent Chinese social media platform – the Red – to evaluate tourist/user generated content on the destination image of the ‘9 + 2’ Greater Bay Area cities in southern China (9 mainland cites plus Macao and Hong Kong SARs). The authors employed computer-aided lexical analysis on over 10,000 posts extracted from the Red. Four clusters of designative and prescriptive image are revealed. The study contributes to knowledge by applying big data analytics to study destination image from the tourist perspective (user-generated organic image), especially in a regional context. The insights offer prospective benefits to destination planners at local and regional levels by showing the merits of mobilizing tourism resources across multiple cities.
摘要:本研究借鉴Gunn的有机目的地形象形成概念,提出其在当代地域语境中的应用与延伸。注意到目的地形象的形成现在既来自游客,也来自旅游企业,研究人员使用中国著名的社交媒体平台-红-来评估中国南方“9 + 2”大湾区城市(9个大陆城市加上澳门和香港特别行政区)的旅游/用户生成的目的地形象内容。作者利用计算机辅助词法分析了从红字中提取的1万多条帖子。揭示了四组指示性和规定性意象。该研究通过应用大数据分析从游客的角度(用户生成的有机图像)研究目的地形象,特别是在区域背景下,为知识做出贡献。这些见解通过展示跨多个城市调动旅游资源的优点,为地方和区域层面的目的地规划者提供了潜在的好处。
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引用次数: 2
Risk in Active Sport Tourism Projects: Narratives from Managers in the Chinese Event Industry 活跃体育旅游项目的风险:来自中国赛事产业管理者的叙述
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-03-09 DOI: 10.1080/19388160.2022.2050872
Weilin Zhang, D. Knox, G. Prabhakar
ABSTRACT The purpose of this study is to identify risk issues in managing active sport tourism event projects in China from the perspective of event managers. A qualitative method was utilized, with 12 semi-structured interviews being conducted in China in order to achieve the research objectives. A key finding is that ten risk issue categories were identified: safety, financial, environmental, technical equipment, operations, human resources, political, legal, tourist behavioral, and relationships. Among these categories, the issues can be further divided into two groups focused around, firstly, ‘contributing risk’ which directly leads to the occurrence of the second ‘primary risk’ category. The second finding uncovers the impacts of these risk issues as well as the interaction between them. Furthermore, another finding reveals distinctions of risk issues in different types of sport tourism event projects in China. This research contributes to the development of systematic understanding of categories and management of risk in active sport tourism from the perspective of managers, and will be useful in developing consensus in both the Chinese and international sport tourism industries.
摘要本研究旨在从赛事管理者的角度,识别中国体育旅游赛事项目管理中的风险问题。采用定性方法,在中国进行了12次半结构化访谈,以实现研究目标。一个重要的发现是确定了十个风险问题类别:安全、财务、环境、技术设备、运营、人力资源、政治、法律、游客行为和关系。在这些类别中,问题可以进一步分为两组,首先是“贡献风险”,这直接导致了第二个“主要风险”类别的发生。第二个发现揭示了这些风险问题的影响以及它们之间的相互作用。此外,另一项发现揭示了中国不同类型体育旅游赛事项目风险问题的差异。本研究有助于从管理者的角度对积极体育旅游风险的分类和管理进行系统的理解,并将有助于在中国和国际体育旅游产业中形成共识。
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引用次数: 1
Fostering Work-integrated Learning in Hospitality and Tourism: An Integration of Leximancer and Students’ Self-reflective Statement Approaches 促进酒店与旅游业的工作整合学习:lexximancer与学生自我反思陈述方法的整合
IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-03-07 DOI: 10.1080/19388160.2022.2047858
J. Xu, K. Chung, Xinyan Zhang, Pimtong Tavitiyaman
ABSTRACT Several studies have discussed work-integrated learning in hospitality and tourism education. Unfortunately, few have taken metacognition theory to explore students’ self-reflective learning in this regard. In this study, 144 self-reflective learning statements were collected from undergraduate students in Hong Kong. Results showed the major themes of work-integrated learning revolving around the work details, guests and services, the companies, and diversity of the industry. Learning was also found different across industry sectors. A conceptual framework of work-integrated learning and students’ metacognition was developed. Students’ metacognition focused on such aspects as skill improvement, personal change and development, self-awareness, cross-cultural horizon, and application of class knowledge, thereby leading to their career prospects and recommendations given to the industry or company.
一些研究讨论了酒店和旅游教育中的工作结合学习。遗憾的是,很少有人用元认知理论来探讨学生在这方面的自我反思性学习。本研究收集了144份香港本科生的自我反思学习陈述。结果显示,工作整合学习的主要主题围绕着工作细节、客人和服务、公司以及行业的多样性。不同行业的学习情况也有所不同。提出了工作整合学习与学生元认知的概念框架。学生的元认知集中在技能提升、个人改变和发展、自我意识、跨文化视野、课堂知识的应用等方面,从而导致他们的职业前景和对行业或公司的建议。
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引用次数: 5
期刊
Journal of China Tourism Research
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