This paper seeks to explore the current state of agritourism in Spain by taking a supplyside perspective. Following on from a theoretical-conceptual analysis of agritourism, the presence of this activity within the Spanish legal-administrative framework and the provisions made for it therein are examined, and its territorial distribution within Spain is described. Despite the existence of a tourism framework that is apparently favourable to agritourism, given current trends in tourism demand and Spain’s great potential for tourism, the level of development and implementation of agritourism in Spain is not as advanced as that in other European countries. The recognition of agritourism and, consequently, the development of Fecha de recepción: 14 de febrero de 2019 Fecha de aceptación: 16 de julio de 2019 * Departamento de Geografia. Universitat de Barcelona. Carrer de Montalegre, 6-8. 08001 BARCELONA (España). E-mail: marti.cors@ub.edu MARTÍ CORS IGLESIAS 26 Cuadernos de Turismo, 46, (2020), 25-46 an identity that is distinct from that of other types of tourism have not, as yet, been adequately addressed in Spain.
本文试图从供应方角度探讨西班牙农业旅游的现状。根据对农业旅游的理论概念分析，审查了这一活动在西班牙法律行政框架内的存在及其规定，并描述了其在西班牙境内的领土分布。尽管存在着明显有利于农业旅游业的旅游业框架，但鉴于目前旅游业需求的趋势和西班牙旅游业的巨大潜力，西班牙农业旅游的发展和实施水平不如其他欧洲国家。农业旅游业的认可，以及Fecha de recepción的发展：2019年2月14日Fecha de aceptación：2019年7月16日*地理部。巴塞罗那大学。Carrer de Montalegre，6-8岁。08001巴塞罗那（西班牙）。电子邮件：marti.cors@ub.eduMARTÍCORS IGLESIAS 26 Cuadernos de Turismo，46，（2020），25-46一种与其他类型旅游不同的身份在西班牙尚未得到充分解决。
{"title":"UNA APROXIMACIÓN GEOGRÁFICO-JURÍDICA AL AGROTURISMO EN ESPAÑA DESDE EL PUNTO DE VISTA DE LA OFERTA","authors":"Martí Cors Iglesias","doi":"10.6018/TURISMO.451481","DOIUrl":"https://doi.org/10.6018/TURISMO.451481","url":null,"abstract":"This paper seeks to explore the current state of agritourism in Spain by taking a supplyside perspective. Following on from a theoretical-conceptual analysis of agritourism, the presence of this activity within the Spanish legal-administrative framework and the provisions made for it therein are examined, and its territorial distribution within Spain is described. Despite the existence of a tourism framework that is apparently favourable to agritourism, given current trends in tourism demand and Spain’s great potential for tourism, the level of development and implementation of agritourism in Spain is not as advanced as that in other European countries. The recognition of agritourism and, consequently, the development of Fecha de recepción: 14 de febrero de 2019 Fecha de aceptación: 16 de julio de 2019 * Departamento de Geografia. Universitat de Barcelona. Carrer de Montalegre, 6-8. 08001 BARCELONA (España). E-mail: marti.cors@ub.edu MARTÍ CORS IGLESIAS 26 Cuadernos de Turismo, 46, (2020), 25-46 an identity that is distinct from that of other types of tourism have not, as yet, been adequately addressed in Spain.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43164006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Futures analyses and scenario-building exercises have received scant attention from scientific literature on the planning and management of tourist destinations. This article emphasizes the importance of a territorial foresight strategy and scenario building in the planning and management of tourist destinations, demonstrating how it is methodologically possible to combine the Delphi technique with a scenario-building exercise. The findings suggest that the knowledge provided by stakeholders operating within the tourism system can benefit the planning and management of tourist destinations.
{"title":"TOURISM QUALITATIVE FORECASTING SCENARIO BUILDING THROUGH THE DELPHI TECHNIQUE","authors":"Claudete Oliveira Moreira, Norberto Santos","doi":"10.6018/TURISMO.451911","DOIUrl":"https://doi.org/10.6018/TURISMO.451911","url":null,"abstract":"Futures analyses and scenario-building exercises have received scant attention from scientific literature on the planning and management of tourist destinations. This article emphasizes the importance of a territorial foresight strategy and scenario building in the planning and management of tourist destinations, demonstrating how it is methodologically possible to combine the Delphi technique with a scenario-building exercise. The findings suggest that the knowledge provided by stakeholders operating within the tourism system can benefit the planning and management of tourist destinations.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43684304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. A. Martínez-Caldentey, Macià Blázquez-Salom, Ivan Murray
La irrupción del alquiler turístico, como el ofertado en Airbnb, ha provocado profundos cambios en torno a la vivienda y en los espacios urbanos. Así, Madrid se ha convertido de la mano del alquiler turístico, en una exitosa ciudad turística. En este artículo se analiza la proliferación del alquiler turístico en el distrito Centro de Madrid y su incidencia sobre el alquiler residencial. En este caso, como en otras ciudades europeas y norteamericanas, la explotación turística de las viviendas ha abierto la brecha de renta, mientras que el alquiler de las viviendas se ha disparado. The irruption of the tourist rental, like the one offered on Airbnb, has brought profound changes around housing and urban spaces. Madrid has become the hand of the tourist rental, among other reasons, in a successful touristic city. This article analyses the proliferation of tourist rentals in the Central district of Madrid and its impact on residential rentals. In this case, as in other European and North American cities, the tourist exploitation of the houses has allowed to open the rent gap, while the rental price of the houses has skyrocketed.
{"title":"HABITABILIDAD Y AIRBNB: EL ALQUILER DE LA VIVIENDA EN EL DISTRITO CENTRO DE MADRID","authors":"M. A. Martínez-Caldentey, Macià Blázquez-Salom, Ivan Murray","doi":"10.6018/TURISMO.451881","DOIUrl":"https://doi.org/10.6018/TURISMO.451881","url":null,"abstract":"La irrupción del alquiler turístico, como el ofertado en Airbnb, ha provocado profundos cambios en torno a la vivienda y en los espacios urbanos. Así, Madrid se ha convertido de la mano del alquiler turístico, en una exitosa ciudad turística. En este artículo se analiza la proliferación del alquiler turístico en el distrito Centro de Madrid y su incidencia sobre el alquiler residencial. En este caso, como en otras ciudades europeas y norteamericanas, la explotación turística de las viviendas ha abierto la brecha de renta, mientras que el alquiler de las viviendas se ha disparado. The irruption of the tourist rental, like the one offered on Airbnb, has brought profound changes around housing and urban spaces. Madrid has become the hand of the tourist rental, among other reasons, in a successful touristic city. This article analyses the proliferation of tourist rentals in the Central district of Madrid and its impact on residential rentals. In this case, as in other European and North American cities, the tourist exploitation of the houses has allowed to open the rent gap, while the rental price of the houses has skyrocketed.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49580858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
G. Sánchez-Lozano, Luis Nobre Pereira, Esther Chávez-Miranda
This work focuses on the study of prices offered through an online distribution channel (Booking.com) on a concrete tourism destination. Hotels were selected by a stratified simple random sampling method with proportional allocation. Research is done over an extensive dataset (1,353,751 of records, big data). The advance booking period considered covers approximately a whole year, and this represents a great novelty with respect to previous studies. Average prices are calculated from the values ordinarily published by hotels on this type of channels, which allows providing the outline of the operational management of prices implemented on the destination, through the online distribution and from the supply perspective.
{"title":"ESTUDIO DE LA OFERTA DE PRECIOS HOTELEROS ANTICIPADA A TRAVÉS DE UN IMPORTANTE CANAL DE DISTRIBUCIÓN ONLINE","authors":"G. Sánchez-Lozano, Luis Nobre Pereira, Esther Chávez-Miranda","doi":"10.6018/TURISMO.451671","DOIUrl":"https://doi.org/10.6018/TURISMO.451671","url":null,"abstract":"This work focuses on the study of prices offered through an online distribution channel (Booking.com) on a concrete tourism destination. Hotels were selected by a stratified simple random sampling method with proportional allocation. Research is done over an extensive dataset (1,353,751 of records, big data). The advance booking period considered covers approximately a whole year, and this represents a great novelty with respect to previous studies. Average prices are calculated from the values ordinarily published by hotels on this type of channels, which allows providing the outline of the operational management of prices implemented on the destination, through the online distribution and from the supply perspective.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46218729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Iria Caamaño-Franco, María Andrade Suárez, Antonia Pérez-García
Marine tourism has become a tourist reference with more than two decades of international expansion and continuous growth. In this context, the present work aims to study marine tourism as an option for sustainable local development through female empowerment. The study has been based on semi-structured interviews with women who lead marine tourism projects in Galicia and on a content analysis of the news on the treatment that the press gives them. The results show that most of the projects are innovative, diversified, participatory and responsible. It is found that, despite the evident progress, it is necessary to further promote female entrepreneurship in the field of marine tourism, in addition to promoting their presence and social projection through the media.
{"title":"EL TURISMO MARINERO COMO OPCIÓN DE DESARROLLO LOCAL SOSTENIBLE A PARTIR DEL EMPODERAMIENTO FEMENINO","authors":"Iria Caamaño-Franco, María Andrade Suárez, Antonia Pérez-García","doi":"10.6018/TURISMO.451921","DOIUrl":"https://doi.org/10.6018/TURISMO.451921","url":null,"abstract":"Marine tourism has become a tourist reference with more than two decades of international expansion and continuous growth. In this context, the present work aims to study marine tourism as an option for sustainable local development through female empowerment. The study has been based on semi-structured interviews with women who lead marine tourism projects in Galicia and on a content analysis of the news on the treatment that the press gives them. The results show that most of the projects are innovative, diversified, participatory and responsible. It is found that, despite the evident progress, it is necessary to further promote female entrepreneurship in the field of marine tourism, in addition to promoting their presence and social projection through the media.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49001068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Wine tourism is a growing economic activity in Castilla y León. More and more people are interested in knowing the ins and outs of the world of wine, so wine is becoming one of the pillars of rural development in the plains of the Duero. In order to achieve this key role in Fecha de recepción: 22 de febrero de 2019 Fecha de aceptación: 15 de julio de 2019 Departamento de Geografía. Universidad Nacional de Educación a Distancia (UNED). Paseo Senda del Rey, 7. 28040 MADRID (España). E-mail: jfportela@geo.uned.es, cjpardo@geo.uned.es JULIO FERNÁNDEZ PORTELA Y CARLOS J. PARDO ABAD 48 Cuadernos de Turismo, 46, (2020), 47-69 the territory, this activity has had to adapt to changes in the tastes of consumers and, especially, to faster and more direct new forms of communication. This paper aims to outlook the existing situation in the wineries of Castilla y León in the field of new technologies and, especially, of websites and social networks, two key tools for the development of wine tourism.
葡萄酒旅游是卡斯蒂利亚和莱昂日益增长的经济活动。越来越多的人有兴趣了解葡萄酒世界的来龙去脉，因此葡萄酒正成为杜罗平原农村发展的支柱之一。为了在2019年2月22日的Fecha de recepción:2019年7月15日的地理部中发挥这一关键作用。国家远程教育大学（UNED）。Paseo Senda del Rey，7岁。28040马德里（西班牙）。电子邮件：jfportela@geo.uned.es，cjpardo@geo.uned.esJULIO FERNÁNDEZ PORTELA Y CARLOS J.PARDO ABAD 48 Cuadernos de Turismo，46，（2020），47-69在该地区，这项活动必须适应消费者口味的变化，尤其是更快、更直接的新沟通形式。本文旨在展望卡斯蒂利亚和莱昂酒庄在新技术领域的现状，特别是网站和社交网络这两个发展葡萄酒旅游的关键工具。
{"title":"LAS PLATAFORMAS DIGITALES EN EL DESARROLLO DEL ENOTURISMO EN CASTILLA Y LEÓN: PÁGINAS WEB Y REDES SOCIALES","authors":"Julio Fernández Portela, Carlos J. Pardo Abad","doi":"10.6018/TURISMO.451491","DOIUrl":"https://doi.org/10.6018/TURISMO.451491","url":null,"abstract":"Wine tourism is a growing economic activity in Castilla y León. More and more people are interested in knowing the ins and outs of the world of wine, so wine is becoming one of the pillars of rural development in the plains of the Duero. In order to achieve this key role in Fecha de recepción: 22 de febrero de 2019 Fecha de aceptación: 15 de julio de 2019 Departamento de Geografía. Universidad Nacional de Educación a Distancia (UNED). Paseo Senda del Rey, 7. 28040 MADRID (España). E-mail: jfportela@geo.uned.es, cjpardo@geo.uned.es JULIO FERNÁNDEZ PORTELA Y CARLOS J. PARDO ABAD 48 Cuadernos de Turismo, 46, (2020), 47-69 the territory, this activity has had to adapt to changes in the tastes of consumers and, especially, to faster and more direct new forms of communication. This paper aims to outlook the existing situation in the wineries of Castilla y León in the field of new technologies and, especially, of websites and social networks, two key tools for the development of wine tourism.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42841315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
El storytelling como estrategia para transmitir los valores e identidad de una marca ha adquirido importancia en los últimos años, pero aún hay poca literatura que desarrolle este concepto entorno a los destinos turísticos. Este artículo pretende analizar las potencialidades y uso del storytelling en un destino turístico a través de relatos y leyendas tradicionales. Las leyendas de la ciudad de Girona (España) se utilizaron como caso de estudio. Los resultados ponen en evidencia que, a pesar del potencial de las leyendas, actualmente no se está explotando adecuadamente. Storytelling as strategy to transmit values and identity of a brand has acquired relevance during the last years. However, this concept is already relatively underdeveloped in academic literature on tourism destinations. This paper aims to analyze storytelling potentialities and use in a tourism destination trough traditional stories. Legends of the city of Girona (Spain) have been chosen as a case study. Results demonstrated that legends of the city have the potential to develop a storytelling strategy, but this potential is not used properly.
{"title":"EL STORYTELLING EN LA MARCA DE DESTINOS TURÍSTICOS: EL CASO DE GIRONA","authors":"R. Camprubí, C. Planas","doi":"10.6018/TURISMO.451841","DOIUrl":"https://doi.org/10.6018/TURISMO.451841","url":null,"abstract":"El storytelling como estrategia para transmitir los valores e identidad de una marca ha adquirido importancia en los últimos años, pero aún hay poca literatura que desarrolle este concepto entorno a los destinos turísticos. Este artículo pretende analizar las potencialidades y uso del storytelling en un destino turístico a través de relatos y leyendas tradicionales. Las leyendas de la ciudad de Girona (España) se utilizaron como caso de estudio. Los resultados ponen en evidencia que, a pesar del potencial de las leyendas, actualmente no se está explotando adecuadamente.\u0000 Storytelling as strategy to transmit values and identity of a brand has acquired relevance during the last years. However, this concept is already relatively underdeveloped in academic literature on tourism destinations. This paper aims to analyze storytelling potentialities and use in a tourism destination trough traditional stories. Legends of the city of Girona (Spain) have been chosen as a case study. Results demonstrated that legends of the city have the potential to develop a storytelling strategy, but this potential is not used properly.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49650870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The spreading of low cost tourism and the mass use of collaborative platforms for temporary rental of living accommodation in the last years have increased the social impact of these economic practices in many cities worldwide. Notwithstanding their direct influence on rental prices as the most direct effect and the focus of most research thus far, many studies are increasingly relating this massive and unplanned touristic development to issues such as Fecha de recepción: 30 abril de 2019 Fecha de aceptación: 18 de noviembre de 2019 * Departamento de Geografía. Universidad de Murcia. Campus de La Merced. 30001 MURCIA (España). E-mail: cj.egiorubio@um.es ** Departamento de Filología Inglesa. Universidad de Murcia. Campus de La Merced. 30001 MURCIA (España). E-mail: piedad@um.es CARLOS JAVIER EGIO RUBIO Y PIEDAD FERNÁNDEZ TOLEDO 250 Cuadernos de Turismo, 46, (2020), 249-267 neighborhood conflicts, gentrification, public space privatizing or environmental problems. The present study tracks the use of the term “turistificación” (touristification) in the Spanish press during 2018, using a Discourse and Genre approach to examineits coverage in four newspapers, in order to ascertain its relative presence and its pervasivenessas a social issue.
在过去的几年里，低成本旅游的普及和大量使用协作平台进行临时住宿租赁，增加了这些经济实践在全球许多城市的社会影响。尽管它们对租金价格的直接影响是迄今为止大多数研究的重点，但许多研究越来越多地将这种大规模和无计划的旅游开发与Fecha de recepción: 30 abril de 2019 Fecha de aceptación: 18 de noviembre de 2019 * Departamento de Geografía等问题联系起来。穆尔西亚大学。拉默塞德校区，30001 MURCIA (España)。电子邮件:cj.egiorubio@um.es ** department amento de Filología Inglesa。穆尔西亚大学。拉默塞德校区，30001 MURCIA (España)。E-mail: piedad@um.es CARLOS JAVIER EGIO RUBIO Y PIEDAD FERNÁNDEZ TOLEDO 250城市规划，46，(2020)，249-267社区冲突、士绅化、公共空间私有化或环境问题。本研究追踪了2018年西班牙媒体对“turistificación”(旅游)一词的使用情况，使用话语和类型方法检查了四家报纸对其的报道，以确定其作为一个社会问题的相对存在和普遍存在。
{"title":"TRATAMIENTO EN LA PRENSA DIGITAL DE UN FENÓMENO GEOGRÁFICO: LA TURISTIFICACIÓN","authors":"Carlos Javier Egio Rubio, Piedad Fernández Toledo","doi":"10.6018/TURISMO.451831","DOIUrl":"https://doi.org/10.6018/TURISMO.451831","url":null,"abstract":"The spreading of low cost tourism and the mass use of collaborative platforms for temporary rental of living accommodation in the last years have increased the social impact of these economic practices in many cities worldwide. Notwithstanding their direct influence on rental prices as the most direct effect and the focus of most research thus far, many studies are increasingly relating this massive and unplanned touristic development to issues such as Fecha de recepción: 30 abril de 2019 Fecha de aceptación: 18 de noviembre de 2019 * Departamento de Geografía. Universidad de Murcia. Campus de La Merced. 30001 MURCIA (España). E-mail: cj.egiorubio@um.es ** Departamento de Filología Inglesa. Universidad de Murcia. Campus de La Merced. 30001 MURCIA (España). E-mail: piedad@um.es CARLOS JAVIER EGIO RUBIO Y PIEDAD FERNÁNDEZ TOLEDO 250 Cuadernos de Turismo, 46, (2020), 249-267 neighborhood conflicts, gentrification, public space privatizing or environmental problems. The present study tracks the use of the term “turistificación” (touristification) in the Spanish press during 2018, using a Discourse and Genre approach to examineits coverage in four newspapers, in order to ascertain its relative presence and its pervasivenessas a social issue.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42352674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Inmaculada Rabadán-Martín, N. Padilla-Garrido, F. Aguado-Correa
La gestión de las redes sociales se ha convertido en un factor clave para el turismo. Los contenidos generados en las mismas pueden condicionar la elección por parte de los turistas, la reputación online, las ventas, e incluso la supervivencia de un establecimiento hotelero. A través del estudio de 503 hoteles andaluces de 4 y 5 estrellas, nuestro trabajo analiza la totalidad de redes sociales presentes en sus páginas web oficiales, así como los posibles factores (número de estrellas, modalidad, antigüedad, tamaño y pertenencia a cadena) que pueden influir en el número y la elección de estas.
{"title":"VARIABLES RELACIONADAS CON EL NÚMERO Y ELECCIÓN DE LAS REDES SOCIALES DE LOS HOTELES ANDALUCES DE 4 Y 5 ESTRELLAS","authors":"Inmaculada Rabadán-Martín, N. Padilla-Garrido, F. Aguado-Correa","doi":"10.6018/TURISMO.451521","DOIUrl":"https://doi.org/10.6018/TURISMO.451521","url":null,"abstract":"La gestión de las redes sociales se ha convertido en un factor clave para el turismo. Los contenidos generados en las mismas pueden condicionar la elección por parte de los turistas, la reputación online, las ventas, e incluso la supervivencia de un establecimiento hotelero. A través del estudio de 503 hoteles andaluces de 4 y 5 estrellas, nuestro trabajo analiza la totalidad de redes sociales presentes en sus páginas web oficiales, así como los posibles factores (número de estrellas, modalidad, antigüedad, tamaño y pertenencia a cadena) que pueden influir en el número y la elección de estas.","PeriodicalId":51868,"journal":{"name":"Cuadernos de Turismo","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43274462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Merlyn Gutiérrez Cruz, María Jesús Such Devesa, Patricia Gabaldón Quiñones
espanolEste articulo analiza el fenomeno de la mujer emprendedora en el turismo rural en Costa Rica, enmarcandola en el contexto latinoamericano y en el de las emprendedoras rurales. A partir de una revision sistematica de la literatura, se define el perfil de las empresarias, sus motivaciones y las barreras que enfrentan. Los resultados ponen de manifiesto las importantes similitudes entre las emprendedoras turisticas rurales costarricenses con el resto de las emprendedoras en Latinoamerica y del mundo. Este estudio contribuye al conocimiento de las emprendedoras dentro del marco del turismo rural, esencial para el desarrollo economico del pais. EnglishThis article analyzes the phenomenon of entrepreneurial women in rural tourism in Costa Rica, framed within the Latin-American and rural entrepreneurship context. Using a systematic literature review, the profile of business-women gets defined through their motivations to start their businesses and the barriers they face. The results show the important similarities between Costa Rican rural tourism entrepreneurs and other female entrepreneurs in Latin America and the world. This study contributes to the knowledge of these entrepreneurs within the framework of rural tourism, essential for the economic development of developing countries.
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