Pub Date : 2022-01-01DOI: 10.1177/09760911221086355
Nicholas Barkdull, John Hutnyk
Two decades of ‘terror’ crises have seen politicians, legal professionals and scholars struggle to cope with atrocities organised around some joke. From the alt-right smirk of the Christchurch killer at his televised court arraignment to the ‘Danish cartoons’ and the targeting of the satirical Charlie Hebdo magazine in France, a series of funny-not-so-funny international ‘incidents’ prompt us to ponder the cartoon nature of politics. Our investigation into cartooning, contextualised as part of ongoing war efforts, reveals a cultural-economic project that peddles weapons for conflicts against caricatured Muslim adversaries. To illustrate this point, we examine copycat cartoon tropes and conclude that while international cartoon politics is nothing new, cartoon contests and terrorist show-trials indicate an ever-greater reification hand-in-glove with the arms trade.
{"title":"Cartoon Weapons Industry: Prejudicial News Reports and the Terrorising of Magazines","authors":"Nicholas Barkdull, John Hutnyk","doi":"10.1177/09760911221086355","DOIUrl":"https://doi.org/10.1177/09760911221086355","url":null,"abstract":"Two decades of ‘terror’ crises have seen politicians, legal professionals and scholars struggle to cope with atrocities organised around some joke. From the alt-right smirk of the Christchurch killer at his televised court arraignment to the ‘Danish cartoons’ and the targeting of the satirical Charlie Hebdo magazine in France, a series of funny-not-so-funny international ‘incidents’ prompt us to ponder the cartoon nature of politics. Our investigation into cartooning, contextualised as part of ongoing war efforts, reveals a cultural-economic project that peddles weapons for conflicts against caricatured Muslim adversaries. To illustrate this point, we examine copycat cartoon tropes and conclude that while international cartoon politics is nothing new, cartoon contests and terrorist show-trials indicate an ever-greater reification hand-in-glove with the arms trade.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"13 1","pages":"87 - 103"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46628697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-01DOI: 10.15655/mw_2021_v12i3_166019
Suresh Chandra Nayak, S. K. Biswal
Covid-19 has immensely impacted every walks of life worldwide, including in India. Various dimensions like the socio-economic, employment, consumers’ media consumption habits, and the like have been radically changed and still counting. In the context of Covid-19, consumers’ media consumption habits in India have witnessed sea changes because of massive technological interventions and penetrations. Consumers prefer to devote their leisure time before digital screens are connected through the Internet, where they have an abundance of possibilities to choose from a pool of media content. As a result, the OTT video platforms, formerly considered a luxury, have become necessary. Uses and gratification derived out of these platforms to the viewers have been the broad talking points. The current study attempts to explore the emergence, advantage, and future of OTT platforms. To meet the research objectives, the study relied on both quantitative and qualitative methods. For data collection, an online survey and in-depth interviews were carried out. Data analysis reveals a growing acceptance of OTT media streaming content among the viewers and its uses, and gratifications are the critical factors behind the changes in media consumption.
{"title":"OTT Media Streaming in COVID-19 Lockdown: The Indian Experience","authors":"Suresh Chandra Nayak, S. K. Biswal","doi":"10.15655/mw_2021_v12i3_166019","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i3_166019","url":null,"abstract":"Covid-19 has immensely impacted every walks of life worldwide, including in India. Various dimensions like the socio-economic, employment, consumers’ media consumption habits, and the like have been radically changed and still counting. In the context of Covid-19, consumers’ media consumption habits in India have witnessed sea changes because of massive technological interventions and penetrations. Consumers prefer to devote their leisure time before digital screens are connected through the Internet, where they have an abundance of possibilities to choose from a pool of media content. As a result, the OTT video platforms, formerly considered a luxury, have become necessary. Uses and gratification derived out of these platforms to the viewers have been the broad talking points. The current study attempts to explore the emergence, advantage, and future of OTT platforms. To meet the research objectives, the study relied on both quantitative and qualitative methods. For data collection, an online survey and in-depth interviews were carried out. Data analysis reveals a growing acceptance of OTT media streaming content among the viewers and its uses, and gratifications are the critical factors behind the changes in media consumption.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"440 - 450"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47804748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-01DOI: 10.15655/mw_2021_v12i3_165405
A. Radwan, Sheren Ali Mousa, M. Mohamed, E. Youssef
The study analyses how youth perceive social media Influencers and whether they affect their purchasing intentions and buying decisions. It also measures influencers’ attractiveness, expertise, and trustworthiness while communicating with consumers. In addition, the study explores the types of digital interaction with influencers, measures the impact of their online marketing activities on purchasing intentions, and finds differences between youth demographic segments. A total of 350 youth participants in the United Arab Emirates (UAE) completed an online survey evaluating influencers’ characteristics, promotional videos, types of youth interaction with their content, and their impacts on purchasing intentions. The findings show that youth in UAE consider that influencers have positive personal appeals, traits, and information support to attract their followers and encourage them to purchase. Furthermore, the results reveal that influencers push youth to search for more information about the products and visit marketers’ websites. Influencers’ social media activities also affect youth’s interests, desires, and purchase intentions by helping them assess the products.
{"title":"Impact of Social Media Influencer Marketing on Youth Purchase Intentions in UAE","authors":"A. Radwan, Sheren Ali Mousa, M. Mohamed, E. Youssef","doi":"10.15655/mw_2021_v12i3_165405","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i3_165405","url":null,"abstract":"The study analyses how youth perceive social media Influencers and whether they affect their purchasing intentions and buying decisions. It also measures influencers’ attractiveness, expertise, and trustworthiness while communicating with consumers. In addition, the study explores the types of digital interaction with influencers, measures the impact of their online marketing activities on purchasing intentions, and finds differences between youth demographic segments. A total of 350 youth participants in the United Arab Emirates (UAE) completed an online survey evaluating influencers’ characteristics, promotional videos, types of youth interaction with their content, and their impacts on purchasing intentions. The findings show that youth in UAE consider that influencers have positive personal appeals, traits, and information support to attract their followers and encourage them to purchase. Furthermore, the results reveal that influencers push youth to search for more information about the products and visit marketers’ websites. Influencers’ social media activities also affect youth’s interests, desires, and purchase intentions by helping them assess the products.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"422 - 439"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43381403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-01DOI: 10.15655/mw_2021_v12i3_165225
Munham Shehzad, Muhammad Yousaf, N. Mahmood, E. C. Ogadimma
Social Media has become one of the effective forms of political communication in the contemporary age. Given this truism, this study intends to investigate the impact of Facebook usage on political participation among women in Pakistan. This study employed a crosssectional research design vis-à-vis survey method to find the relationship between Facebook usage and women’s political participation, using Pakistan as our focus. A sample of 563 females aged 18 to 60 was selected. The findings of the study indicated that online political participation influenced offline political involvement among Pakistani women. It was further found that the purpose of Facebook usage also correlated with online political participation. In addition, this study is of the view that online political participation influenced offline political participation. The study’s findings can encourage the female population to actively participate in the electoral process of the country to improve voters’ turnout and make the electoral process more diverse and representative.
{"title":"Impact of Facebook Usage on the Political Participation among Women in Pakistan","authors":"Munham Shehzad, Muhammad Yousaf, N. Mahmood, E. C. Ogadimma","doi":"10.15655/mw_2021_v12i3_165225","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i3_165225","url":null,"abstract":"Social Media has become one of the effective forms of political communication in the contemporary age. Given this truism, this study intends to investigate the impact of Facebook usage on political participation among women in Pakistan. This study employed a crosssectional research design vis-à-vis survey method to find the relationship between Facebook usage and women’s political participation, using Pakistan as our focus. A sample of 563 females aged 18 to 60 was selected. The findings of the study indicated that online political participation influenced offline political involvement among Pakistani women. It was further found that the purpose of Facebook usage also correlated with online political participation. In addition, this study is of the view that online political participation influenced offline political participation. The study’s findings can encourage the female population to actively participate in the electoral process of the country to improve voters’ turnout and make the electoral process more diverse and representative.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"400 - 421"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67186905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-01DOI: 10.15655/mw_2021_v12i3_165211
Vinayak Yashraj, P. Tripathi
Contemporary women’s Hindi films play a critical role in constructing feminine subjective I-dentity by contesting discursive models rendering current feminism to be “it’s about me!”. Appropriation of this postfeminist framework builds upon the semiotic understanding of the process in which the reflective use of dress and dressing-up has been seminal in constructing self-oriented choices and corporeal practices. Therefore, dress leads to the possibility of exploring significant scope in disentangling the contentious post-feminist developments in emergent women’s Hindi films. With a locus on the post-feminist framework as posited by Rosalind Gill, Michele M Lazar, Angela McRobbie, and the nuanced semiotic scaffolding of use of dress as hypothesized by Roland Barthes, Malcolm Bernard, Joanne Entwistle, et al., this article examines select women’s Hindi films like Margarita With A Straw by Shonali Bose, Lipstick Under My Burkha by Alankrita Shrivastava and Aisha by Rajshree Ojha to forward embryonic post-feminist approaches.
当代女性印地语电影在构建女性主观身份认同方面发挥着关键作用，它对当前女权主义的话语模式进行了质疑，使其成为“关于我！”。对这一后女权主义框架的挪用建立在对着装和打扮的反思性使用在构建自我导向的选择和物质实践中具有开创性意义的过程的符号学理解之上。因此，在新兴的女性印地语电影中，着装为解开有争议的后女权主义发展提供了探索重要范围的可能性。本文以罗莎琳德·吉尔（Rosalind Gill）、米歇尔·拉扎尔（Michele M Lazar）、安吉拉·麦克罗比（Angela McRobbie，Alankrita Shrivastava的《口红在我的Burkha下》和Rajshree Ojha的《Aisha》，以推动后女权主义的萌芽。
{"title":"It's About Me!: Un(dress)ing Hindi Celluloid Feminine Subjective I-dentity","authors":"Vinayak Yashraj, P. Tripathi","doi":"10.15655/mw_2021_v12i3_165211","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i3_165211","url":null,"abstract":"Contemporary women’s Hindi films play a critical role in constructing feminine subjective I-dentity by contesting discursive models rendering current feminism to be “it’s about me!”. Appropriation of this postfeminist framework builds upon the semiotic understanding of the process in which the reflective use of dress and dressing-up has been seminal in constructing self-oriented choices and corporeal practices. Therefore, dress leads to the possibility of exploring significant scope in disentangling the contentious post-feminist developments in emergent women’s Hindi films. With a locus on the post-feminist framework as posited by Rosalind Gill, Michele M Lazar, Angela McRobbie, and the nuanced semiotic scaffolding of use of dress as hypothesized by Roland Barthes, Malcolm Bernard, Joanne Entwistle, et al., this article examines select women’s Hindi films like Margarita With A Straw by Shonali Bose, Lipstick Under My Burkha by Alankrita Shrivastava and Aisha by Rajshree Ojha to forward embryonic post-feminist approaches.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"382 - 399"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46168368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-01DOI: 10.15655/mw_2021_v12i3_165222
S. Shehzadi, S. Raza, Umer Zaman
Despite growing optimism, the COVID-19 pandemic has overstayed with its new ‘delta variant’ sweeping across continents. Consequently, higher education institutions across the globe have strategically switched to e-learning platforms to escape the massive uncertainties triggered by the ongoing global pandemic. Hence, the attraction and engagement of millions of new e-learners towards technology-enabled virtual learning environments are highly dependent on critical factors such as quality of e-service, e-information, and e-system, etc., for e-learning success. To address these emerging challenges and to bridge the research gap, the present study empirically explored the effects of e-learning communication networks, including the quality of e-service, e-information, and e-system, on e-learning in Malaysian Higher Education. Notably, the mediating mechanism of e-learner’s engagement in the processual and holistic model of e-learning quality was also examined. Drawing on study data of 450 e-learners and utilizing structural equational modeling (SEM), the findings established that e-learning quality is significantly influenced by e-service quality, e-system quality, and e-information quality, as mediated through e-learner’s engagement. The study implications include new empirical evidence on boosting e-learning quality during the pandemic-induced global education crisis and identifying the critical drivers of communication technologies in higher education (i.e., quality of e-service, e-information, and e-system) to better interpret the changing ingredients of e-learner’s engagement.
{"title":"Escaping the COVID-19 Pandemic with High-Speed E-Learning: Capabilities, Engagement, and Quality in Malaysian Higher Education","authors":"S. Shehzadi, S. Raza, Umer Zaman","doi":"10.15655/mw_2021_v12i3_165222","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i3_165222","url":null,"abstract":"Despite growing optimism, the COVID-19 pandemic has overstayed with its new ‘delta variant’ sweeping across continents. Consequently, higher education institutions across the globe have strategically switched to e-learning platforms to escape the massive uncertainties triggered by the ongoing global pandemic. Hence, the attraction and engagement of millions of new e-learners towards technology-enabled virtual learning environments are highly dependent on critical factors such as quality of e-service, e-information, and e-system, etc., for e-learning success. To address these emerging challenges and to bridge the research gap, the present study empirically explored the effects of e-learning communication networks, including the quality of e-service, e-information, and e-system, on e-learning in Malaysian Higher Education. Notably, the mediating mechanism of e-learner’s engagement in the processual and holistic model of e-learning quality was also examined. Drawing on study data of 450 e-learners and utilizing structural equational modeling (SEM), the findings established that e-learning quality is significantly influenced by e-service quality, e-system quality, and e-information quality, as mediated through e-learner’s engagement. The study implications include new empirical evidence on boosting e-learning quality during the pandemic-induced global education crisis and identifying the critical drivers of communication technologies in higher education (i.e., quality of e-service, e-information, and e-system) to better interpret the changing ingredients of e-learner’s engagement.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"363 - 381"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42673990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-01DOI: 10.15655/mw_2021_v12i2_160154
J. A. Erubami, Paul Bebenimibo, J. Ugwuoke
Social media technologies have become significant sources of public health information, especially in times of infectious disease outbreaks such as COVID-19. Using online survey data collected from social media users in Nigeria, this study investigates the influence of social media exposure for COVID-19 risk information on risk perception and affective responses towards the outbreak of COVID-19. It also explores gender and information sources’ roles in the construction of perceived risk towards the pandemic. Findings showed that social media exposure tends to significantly influence risk perception, fear, and anger towards COVID-19, which varies across gender. However, social media’s COVID-19 information sources are not significant predictors of public risk perception and affective responses towards COVID-19. Therefore, public health stakeholders should ensure correct health information to reduce panic and increase volitional control in public during risky situations.
{"title":"Social Media Use and Covid-19 Risk Perception among Nigerians: The Roles of Affects, Gender and Information Sources","authors":"J. A. Erubami, Paul Bebenimibo, J. Ugwuoke","doi":"10.15655/mw_2021_v12i2_160154","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i2_160154","url":null,"abstract":"Social media technologies have become significant sources of public health information, especially in times of infectious disease outbreaks such as COVID-19. Using online survey data collected from social media users in Nigeria, this study investigates the influence of social media exposure for COVID-19 risk information on risk perception and affective responses towards the outbreak of COVID-19. It also explores gender and information sources’ roles in the construction of perceived risk towards the pandemic. Findings showed that social media exposure tends to significantly influence risk perception, fear, and anger towards COVID-19, which varies across gender. However, social media’s COVID-19 information sources are not significant predictors of public risk perception and affective responses towards COVID-19. Therefore, public health stakeholders should ensure correct health information to reduce panic and increase volitional control in public during risky situations.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"316 - 332"},"PeriodicalIF":0.0,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42921632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-01DOI: 10.15655/mw_2021_v12i2_160155
Du Kuan, N. Hasan, Julia Wirza Mohd Zawawi, Z. Abdullah
This study reviews the literature that uses Framing theory in recent international public relations studies. It aims to overview the research status of Framing theory in public relations and the highlighted core knowledge and voids from scholarly literature. The method used in this study is a systematic literature review, which involves pre-set criteria in selecting academic artic les to be surveyed within ten years (1 January 2010 to 31 December 2019) and qualitative synthesis of the findings. A systematic search was conducted related to framing, Framing theory, and international public relations in three databases namely Web of Science, ProQuest Central, and Scopus. These databases contain literature with framing applications in public relations. The main findings reveal that Framing theory was applied with dynamic framing analysis in PR is still weak.
本研究回顾了近年来国际公共关系研究中使用框架理论的文献。旨在概述框架理论在公共关系中的研究现状，以及学术文献中突出的核心知识和空白。本研究使用的方法是系统文献综述，其中包括预先设定的标准，以选择在10年内(2010年1月1日至2019年12月31日)进行调查的学术文章，并对研究结果进行定性综合。在Web of Science、ProQuest Central和Scopus三个数据库中进行了框架、框架理论和国际公共关系的系统检索。这些数据库包含在公共关系中框架应用的文献。主要研究结果表明，框架理论与动态框架分析在公关研究中的应用仍然薄弱。
{"title":"Framing Theory Application in Public Relations: The Lack of Dynamic Framing Analysis in Competitive Context","authors":"Du Kuan, N. Hasan, Julia Wirza Mohd Zawawi, Z. Abdullah","doi":"10.15655/mw_2021_v12i2_160155","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i2_160155","url":null,"abstract":"This study reviews the literature that uses Framing theory in recent international public relations studies. It aims to overview the research status of Framing theory in public relations and the highlighted core knowledge and voids from scholarly literature. The method used in this study is a systematic literature review, which involves pre-set criteria in selecting academic artic les to be surveyed within ten years (1 January 2010 to 31 December 2019) and qualitative synthesis of the findings. A systematic search was conducted related to framing, Framing theory, and international public relations in three databases namely Web of Science, ProQuest Central, and Scopus. These databases contain literature with framing applications in public relations. The main findings reveal that Framing theory was applied with dynamic framing analysis in PR is still weak.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"333 - 351"},"PeriodicalIF":0.0,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48179025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-01DOI: 10.15655/mw_2021_v12i2_160149
Shibaji Mridha
Contoured by the spirit of ecocriticism, ecocinema has become a unique platform, especially since the last two decades, developing an ecocentric sensibility in the epoch of the Anthropocene. Prominent ecocinema critics such as David Ingram, Scott MacDonald, Paula Willoquet-Maricondi, Adrian Ivakhiv, Pat Brereton, Stephen Rust, and Salma Monani foreground the cognitive and emotive value of ecocinema in furthering both environmental imagination and discourse. To contribute to the promising discourse of ecocinema, this essay intends to propose an idea of eco-space that ecocinema can potentially create in the human psyche, allowing us to perceive the non-human world from an ecocentric perspective. Investigating the contemporary ecocinema theory to situate the concept of ecospace in a broader critical context champions the pluralistic and translational eco-aesthetics of cinema by forming an alternative media-spectatorship. In so doing, it seeks to draw secondary references on four films, taking into consideration the usual censureanthropomorphism, sentimentalism, kitschagainst ecocinema. In the process, this paper espouses the efficacy of ecocinema in creating an evolving eco-space in our collective sub-conscious, transcending the limitations of our customary anthropocentric vision.
{"title":"In Search of an Eco-space in the Age of Anthropocene: Exploring the Horizon of Ecocinema","authors":"Shibaji Mridha","doi":"10.15655/mw_2021_v12i2_160149","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i2_160149","url":null,"abstract":"Contoured by the spirit of ecocriticism, ecocinema has become a unique platform, especially since the last two decades, developing an ecocentric sensibility in the epoch of the Anthropocene. Prominent ecocinema critics such as David Ingram, Scott MacDonald, Paula Willoquet-Maricondi, Adrian Ivakhiv, Pat Brereton, Stephen Rust, and Salma Monani foreground the cognitive and emotive value of ecocinema in furthering both environmental imagination and discourse. To contribute to the promising discourse of ecocinema, this essay intends to propose an idea of eco-space that ecocinema can potentially create in the human psyche, allowing us to perceive the non-human world from an ecocentric perspective. Investigating the contemporary ecocinema theory to situate the concept of ecospace in a broader critical context champions the pluralistic and translational eco-aesthetics of cinema by forming an alternative media-spectatorship. In so doing, it seeks to draw secondary references on four films, taking into consideration the usual censureanthropomorphism, sentimentalism, kitschagainst ecocinema. In the process, this paper espouses the efficacy of ecocinema in creating an evolving eco-space in our collective sub-conscious, transcending the limitations of our customary anthropocentric vision.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"239 - 250"},"PeriodicalIF":0.0,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48433832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-01DOI: 10.15655/mw_2021_v12i2_160153
C. García-Carballo, S. Moral-Cuadra, Virginia Navajas-Romero, J. Fruet-Cardozo
In several cities of Spain, film festivals are regarded as prominent cultural events. The most well-known film festivals in Spain are the Valladolid International Film Week, San Sebastian, the Bilbao, Alcalá de Henares, Málaga, Manresa Almería. The Almería city, located on the Mediterranean Sea, has been striving to promote these events for a decade or so. This research aims to analyze the characteristics of the audience attending the 8 th Cinejoven Film Television Festival and collaborate in the visibility of the event. Five hypotheses were tested using the variables: perceived value, motivations, and satisfaction loyalty. A sample of 207 surveys of attendees at the festival was analyzed. SmartPLS 3.2.8 software for structural equation modeling (SEM) techniques applied in this research analysis.
{"title":"Loyalty, Motivation, and Satisfaction: A Quantitative Analysis of the 8th Cinejoven Festival of Almería, Spain","authors":"C. García-Carballo, S. Moral-Cuadra, Virginia Navajas-Romero, J. Fruet-Cardozo","doi":"10.15655/mw_2021_v12i2_160153","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i2_160153","url":null,"abstract":"In several cities of Spain, film festivals are regarded as prominent cultural events. The most well-known film festivals in Spain are the Valladolid International Film Week, San Sebastian, the Bilbao, Alcalá de Henares, Málaga, Manresa Almería. The Almería city, located on the Mediterranean Sea, has been striving to promote these events for a decade or so. This research aims to analyze the characteristics of the audience attending the 8 th Cinejoven Film Television Festival and collaborate in the visibility of the event. Five hypotheses were tested using the variables: perceived value, motivations, and satisfaction loyalty. A sample of 207 surveys of attendees at the festival was analyzed. SmartPLS 3.2.8 software for structural equation modeling (SEM) techniques applied in this research analysis.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"303 - 315"},"PeriodicalIF":0.0,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48895042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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